MARKETING UPDATE

MARKETING UPDATE
DAILY EXPRESS
GALAXY FLUTES GIVEAWAY
On SATURDAY 14th APRIL the Daily Express will contain a voucher giving
away a Galaxy Flute bar redeemable at SPAR. The voucher has a redemption
of 45p embedded in it and therefore stores will need to discount the difference to make the bar free. The advert is being supported by a Channel 5 TV
advert. It is important for stores to ensure they have stock of Galaxy Flute and
additional stock of the Daily Express for Saturday 14th. The coupon is redeemable at 45p from Valassis.
Easter Leaflet
Promotion 17
(29.03.12 - 25.04.12)
POS Clean Up
Please take this opportunity to remove any old PoS which is still
on fixtures.
MOTHERING SUNDAY
Shelf Cards should be taken down from Monday 19th March
ST PATRICKS DAY
Shelf Cards should be removed from 29th March
CIDER FESTIVAL
Hanging signs, header boards, wobblers, bus stops, shelf strips
and shelf cards should be removed from 29th March
VERY VOUCHERS
All remaining PoS/Vouchers should now be removed
S BUDGET POS
We have a full 4 page coloured leaflet for
leaflet stores during promotion 17. The leaflet
includes a voucher for 20p off Kellogg’s new
product Chocolate Cornflakes. The voucher
is redeemable through Blakemore Trade
Partners and needs to be collated and sent
into Caroline Wills.
During P13 a full set of current S Budget shelf cards was issued, however as S Budget products are kept in line with
Tesco own-label products prices may change at anytime.
For S Budget products where prices change after P13
please use the SEL enhancers (shown right) until the next
set of product and price shelf cards are issued.
The voucher will help to show if the leaflets
are getting distributed via our distribution
companies.
TESCO Price Match
Wave 7 Tesco Price Match launches on 23th APRIL. Every four weeks stores will
be issued with a new set of Shelf Cards and Terms and Conditions but the generic
Hanging Signs and Wobblers need to remain displayed throughout. Wave seven
cards will be issued w/c 16.04.12.
SPAR LIVE RADIO – P17
P17 Radio coverage will start from Monday 2nd April start until the 25th April.
Hero Adverts
Coca Cola 1.25 litre £1
SPAR Back Bacon BOGOF
Gallo Family Vineyards £4.99
Branded Adverts
Easter
All of your EASTER POS included in kits from
Promotion 13 onwards should be on display
until 25th April. This includes the confectionery shelf cards and roundels.
Müller Corner 6 pack £1.79
Philadelphia - Generic
Flora 500g £1.50
Snickers/Twix Duo 85g 2for£1.20
Budweiser 10x300ml £7.99
SPAR Brand Adverts
SPAR Ready Meals
SPAR Nan Breads - New Recipe
Wine Festival - 25% Off on selected Wines