Investing in growth - Fasson Europe
Transcription
Investing in growth - Fasson Europe
ISSUE 2 03 Increased service flexibility and reliability with the new coater at Champ-sur-Drac The secret for growth by Ram Charan Cut costs and improve your service – online and more…. Investing in growth A P U B L I C AT I O N O F AV E R Y D E N N I S O N R O L L M AT E R I A L S E U R O P E Dear reader, Overcoming the challenge of a difficult economy Today’s economic climate is undergoing its most rapid changes in recent years, with a wide range of factors affecting it, including consumer confidence. The challenge to our industry remains the same – ensuring that consumers are satisfied with the end products that we supply, and confident that they can depend on us in the future. This remains the key for every sector of our industry, because competition is growing fiercer, and competitors will continue to try to capture market share wherever possible. Which is why innovation has never been more important. Because it is widely accepted that innovation is the key to growth – if you can supply your customers with an innovative product that your competitors can’t offer – then you are more likely to win the business. Recognising this fact, Avery Dennison Roll Materials Europe has made significant investment in innovation, in order to help you to capture the imagination of your customers. As you will see in this issue, we have brought a new state-of-the-art bulk coater on-stream, to meet your demand for multi-purpose Fasson S2045 adhesive in papers and thermals to help you capture more ‘just-in-time’ business. And we have continued our push towards innovative products too, for example our new range of PP ultradestructibles for the security segment, and a new film for the booming wet wipes market. More customers are taking advantage of our online services too, such as the ‘digital marketplace’ Fasson RollXchange – read the full story in our customer spotlight section. You can read more about innovating for growth throughout the following pages – including a feature article from Ram Charan, renowned adviser to international company CEOs worldwide. I hope some of the ideas in this issue inspire you in your own drive for growth – through innovation in products and services for your customers. Okke Koo Vice President and General Manager Avery Dennison Roll Materials Europe Colofon International Co-ordinator Johan Thelen National Editors Anne-Christine van Geelen Carol Malian David Torley Elizabeth Park Gwenaelle Legarrec Paul Brundrett Rene Kubu Tim Joehren International Editors Marion Beekhuizen Johan Thelen Publishing Editor Gerry Black Art Director Ilse Biermans-Janssen Design Marscha van Deursen Project Co-ordinator Pietro Usai Production Co-ordinator Judith van Toorenburg Publishers Hunterskil Howard International Communications and Marketing Aalsterweg 5, P.O. Box 155, 5600 AD Eindhoven The Netherlands www.hunterskil-howard.com T: + 31 (0)40 294 86 86 F: + 31 (0)40 212 02 60 Roll Materials Europe P.O. Box 28 2300 AA Leiden The Netherlands T: + 31 (0)71 579 3432 F: + 31 (0)71 579 4179 Innovation 4 Tailor-made solutions for new colour digital printer. Two new Fasson inkjet papers have been developed specifically to coincide with the European launch of the VP2020 printer from VIP Technologies Inc. Find out how innovation is being matched with innovation. Investing in the best – a new coater in Champ-sur-Drac is set to increase service flexibility and reliability. Plus higher conversion and dispensing speeds now available with Fasson S2045, offering lower scrap and lower cost per label. Technical Spotlight 7 Look after your labels – Dave Torley highlights the importance of proper storage conditions for maintaining proper performance of your stock. Contents Global Perspective 8-9 Emerging market news – Russian Federation opens its arms to the world of self-adhesives. Plus, the winners of the Fasson LabelStar Awards are announced. Customer Spotlight 5 Harvesting opportunity – converters make the most of growth in the wine labelling sector. Adhesivas Ibi profits with Fasson RollXchange – find out how this Spanish converter got talking with an Irish converter, turned wastage into profit, saved time and reduced warehousing – with a little help from Fasson RollXchange. Online solutions 10 ‘Frictionless trading’ – Elizabeth Park on the new opportunities offered by e-commerce. More Ideas 6 Soaring demand for wet-wipes – another booming market, another innovation – new 20-micron PP film helps converters take advantage. Stop theft and counterfeiting – polypropylene ultra-distructables help protect profits. “Untearable Laminates” range launched to benefit tear-resistant sector. Industry Spotlight 11 How to make your business grow – we talk with Ram Charan, business advisor, educator, and author, to find out the latest thinking on business growth – and how to achieve it. New digital printer set to invigorate the European marketplace VIP Color Technologies Inc of the USA has launched a new colour digital printer that is destined to become a real favourite with label printers and end users alike. Based on inkjet print technology with inks from Hewlett Packard, the VP2020 printer was successfully launched in the United States last year. Now supported by twenty re-sellers in Europe, it is already starting to make an impact here. Designed as a low cost solution for on-demand labels, it fills a niche with end users requiring colour coded or picture coded labels. Here, the end user simply prints the required number of labels from pre-printed blanks. On the other end of the scale, label printers are incorporating the VP2020 into conventional converting equipment, to produce small run lengths of labels at cost effective prices. Fasson Demand Jet Matt/S2000N/Bg40, and Fasson Demand Jet Gloss/ S2000N/Bg40 offer instantaneous drying of the ink, no colour to colour bleed and excellent print resolution. Both are available via Fasson Specialty as coat to order, with a minimum order quantity of 1,000m2 to match the requirements of both printers and users. What’s more, the facestocks are also available with other adhesive and liner combinations via the Fasson Specialty Mix and Match matrix. Work is already underway to extend the product range by developing white and transparent gloss films, that are moisture resistant and durable to scuffing and scratching. Fill out the reply card for more information Two new products have been developed to fully exploit the capabilities of the new printer. Co-developed with the manufacturer, Innovation Investing in your faster future - new coater for Fasson S2045 comes on stream In the highly competitive labelling market, label printers don’t often have the luxury of forward planning, since end users’ and consumers’ demands are constantly changing. This means that stocking finished labels or raw laminate is not always a viable option, and ties up a lot of capital. Being able to say ‘yes!’ every time a customer asks for a ‘just in time’ delivery is one of our key priorities. This is why we have invested in the future, with the introduction of a new 2 metre wide coater. It will support the growing and increasingly demanding self-adhesive label industry, with papers and thermals offered with our robust general purpose Fasson S2045 adhesive. The coater is strategically located in France at our Champ-sur-Drac site, and will be fully operational from July 2003. The coater, along with a number of new slitters, will help to answer those difficult delivery questions and reduce your stock on Fasson S2045 products, by offering high levels of service flexibility and reliability. Customers inspire even better conversion performance Fasson S2045 and JAC D170 remain the best performing generalpurpose adhesives on the market today. Working closely with customers, we have identified opportunities for improvement in die cuttability, conversion speed and dispensing with Fasson S2045. So we are currently fine-tuning components, manufacturing and finishing processes, to significantly improve these areas. And when the two adhesives are consolidated, it is a prime example of ‘best of both worlds’ performance. 4 Getting ready for action, preparations are almost complete at the Champ-sur-Drac site. However, it is important to note that the adhesive application performance of Fasson S2045 is not changing, so there will be no need to respecify. Customers who use Fasson S2045 can look forward to lower scrap and lower cost per label, thanks to the higher conversion speeds that are now possible. And because high performing Fasson S2045 works well across a very broad range of applications, it makes a more attractive option than standard general adhesives, which offer more limited usage possibilities. If you would like to know more about our new coater or Fasson S2045 adhesive, contact your local representative. Winning the battle for shelf impact – self adhesive wine labels In 2002 the global wine labelling sector grew by around 15%, to about 590 million m2, representing a great opportunity for self-adhesive wine label converters. Many converters are adopting new-generation web-fed printing presses to take advantage, using high-performance self-adhesive substrates to produce eye-catching labels with dramatic shelf-impact. This is matched by a shift at label conversion stage, from the traditional sheet-fed offset methods to web-fed (‘reel-to-reel’) systems that often use a combination of techniques, such as flexo and screen. As well as enabling faster production speeds, reel-to-reel systems can accommodate the self-adhesive label, which now makes up 27% of the global wine labelling market. Their strength and chemical composition allow much higher standards of die-cutting, reduces the chances of line-breakage, and enables them to conform to a wide variety of bottle shapes and surfaces. rough, uneven texture posed a considerable labelling challenge, and working closely with the converter, they arrived at a construction that adhered to the surface, presenting a vivid registration of the Black Tower logo. Materials specified included Fasson Litho matt, with the Fasson S451 adhesive that offers excellent tack properties for this difficult bottle surface and shape. As the market grows, innovative solutions like this can continue to win the battle for shelf impact, offering even more opportunities for converters in the sector. Take for example the challenge given to the Fasson Specialty team, whose expertise was recently instrumental in the development of a self-adhesive solution for the Black Tower wine brand. The bottle’s Fill out the reply card for more information. Customer Spotlight Adhesivas Ibi Deep in the Alicante countryside in South-Eastern Spain, lies the small town of Ibi, home of the small converter company Adhesivas Ibi, whose 24 employees have been innovating continuously for the past 22 years. IdeaMagazine talked with José Luís Ibañez, Managing Director, to discover how the company has captured the imagination of customers in the region, maintaining a competitive edge by answering ‘out of the ordinary’ requests time and time again. Taking advantage of e-commerce “We work primarily for the food, wine, chemical, shoe and toy industries, which means that we have a constant stream of different – and often difficult – requests from customers. For instance, we are often asked to provide short-run labels for specialty wines – sometimes of just a few thousand bottles. This once meant that we would have to buy a complete master roll, leaving significant wastage at the end of the production run.” That changed with the introduction of e-commerce services such as Fasson RollXchange. Adhesivas Ibi subscribed to this e-commerce solution two years ago: “since then we have used this virtual marketplace continually,” explains José. Adhesivas Ibi now processes all its orders almost exclusively via the Internet, as Maria Sirvent Solís, from Adhesivas Ibi’s buying department, explains. “We are particularly pleased with the Fasson RollXchange service, which allows us to trade surplus stock with other converters who have subscribed to the service. Recently we received an order for a one-off label production with a width of 220 mm. A master roll has a width of 1000 mm, leaving us with wastage of 120 mm. We offered this wastage for sale on Fasson RollXchange and we were honestly surprised when a company in Ireland expressed interest. Avery Dennison Roll Materials Europe finalised the sale and logistics without any glitches and within a few days, the stock was on its way to the client in Ireland.” According to Managing Director José, the online services have made quite an impact on the company as a whole. “We would not like to do without these tools which have become an important and integral component of our business. In particular, we value the time and cost saving benefits the most, as well as the fact that we can now offer our clients an even better service.” If you would like to learn more about the benefits of e-commerce services, visit www.europe.fasson.com Fasson RollXchange has helped Adhesivas Ibi to improve the way it does business. 5 New film will help capture market share in growing wet-wipes segment According to speakers at the influential Paper Week conference, an annual meeting of leading companies in the paper industry, the wet wipes segment is currently worth USD $800 million. And global consultants John Starr, among others, predicts that the market will grow up to 5% per year in the coming years. In order to help customers capture this market growth, Fasson Specialty has launched a new 120-micron polypropylene film. Available in clear or white with an ink-receptive top-coating, its main advantage is for use in reclosure labels. Its calliper gives such rigidity that it is no longer necessary to use an over-laminating film. Additionally, its excellent stretch and tear resistance allows the label to keep its initial characteristics. Specific adhesives such as Fasson R3200, UVR 145 or others can be used, depending on the application: wet or dry wipes or packet reclosures. Gum-patterns are also available, to enable lift-off of the label. Contact your local representative to find out more about developing in this fast-growing market. More Ideas ‘Untearable Laminates’ offer new opportunities for a range of applications Security has never been a hotter topic, with heightened awareness worldwide of the importance of a reliable system for every situation. One area where this is crucial is in airline luggage identification, and this extends also to much of the transport and logistic industry. Tear-resistant materials were developed to meet the demand for rugged labels across a range of sectors – in security, food and fruit tags, event ticketing, logistics, ski passes and laser printing. They have been constantly innovated since their development, with the latest developments now offered by Fasson Rapid-Roll®. The launch of a new product range – ‘Untearable Laminates’ – is helping customers take advantage of the possibilities of tear-resistant products. The range consists of various constructions of layers of uncoated, machine coated, direct thermal coated papers or filmic materials. The printing properties allow a wide range of printing technologies such as laser, thermal direct and thermal transfer, flexo or letterpress. You can find out more and order samples from our website: navigate to the Rapid-Roll® section on www.europe.fasson.com 6 From ski passes to logistics and transport security, the applications for the new ‘Untearable Laminates’ range are extremely varied. A bonus for retail security – improved ultra destructibility The retail industry looses millions each year through theft and counterfeiting, and leading players are constantly looking for new innovations that can help to protect their profits. With the newly launched PPUD, they have moved a step closer. This Fasson Specialty product is a top coated white or clear polypropylene film, with weak mechanical characteristics and a very aggressive adhesive – Fasson S700 – as standard. Mix and Match adhesives can be used too, depending on the application. Offering good printability, Fasson PPUD can also be used with thermal transfer. Cold, heat, excessive dryness and humidity can all affect the performance of your stock. Technical Spotlight Think label storage isn’t important? - Dave Torley, our technical expert Avery Dennison Roll Materials Europe recommends that self adhesive materials manufactured by us should be stored between 15 – 25°C and 35 – 65% rH. The ideal conditions are 22°C and 50% rH, or as close as possible. Here are some of the potential problems if materials are stored in ‘extreme’ conditions. Dispensing issues 1. Storage in cold conditions Hardening of adhesives will reduce tack and can prevent labels sticking to bottles/containers, particularly if they are also cold (especially below 5°C). Warm labels should still stick to cold surfaces if the adhesive is designed to do so. Static may cause plastic labels not to dispense, or cause bubbling or creasing. Conversion issues 1. Storage in cold temperatures Storage below 15°C and use without conditioning in the pressroom can be problematic. A common problem with JIT delivery systems and material taken directly from truck to press. 2. Storage in hot conditions Adhesive may bleed from the label edges giving build-up on rollers in the dispensing machine or web breaks. PE/PVC labels can shrink slightly, with similar effects. Adhesives can begin to harden, become difficult to cut and matrix stripping can become difficult. Plastic materials, which pick up static more readily when they are cold, can cause problems with dust attraction to the web, and consequent print defects. Also true of PVC which becomes brittle at low temperatures (below 15°C), causing matrix stripping problems. 3. Storage in high humidity Backing paper can expand, opening up the die cut areas from conversion. Adhesive can bleed into these areas and cause nondispensing. Paper expansion will also cause the reel of labels to tighten up which can squeeze adhesive out of the label edges. Again, the release force can be affected which can also give dispensing issues. 2. Storage in hot conditions Adhesives become soft and stringy, matrix stripping is more problematic. Adhesives may bleed from roll edges and cause problems with build-up on press rollers. Curl induced in the labels can make the web edges curl into the machine, impacting parts of the dispensing machine, and ultimately breaking. 3. Storage in low humidity Papers can curl as paper fibres contract as they loose moisture to the surrounding atmosphere. On presses with automatic register systems this may cause misregister of the printed image. Low humidity is also a major cause of static electricity build-up. 4. Storage in high humidity Very high humidity will cause problems with curl (paper fibres expanding). High humidity can also cause the release value of the backing to increase, potentially causing matrix stripping issues. It will also weaken paper materials. 4. Storage in low humidity The main issue here is with static electricity causing non-dispensing of plastic labels and curl as mentioned above. Overall Some of these effects are reversible if materials are stored at the correct conditions for 24/48 hours before use. However the effects of exposure to high temperatures are not recoverable and storage above 25°C is generally problematic. This is not an exhaustive list, and is certainly not meant to alarm. Many billions of labels are used every day and the failure rate is exceedingly low. If you have any questions regarding these issues please contact your local Avery Dennison technical representative. 7 Global Perspective Global Perspective – The Russian Federation Meeting the needs of an emerging market When emerging markets are identified, business quickly reacts, showering consumers with increased choice, improved products, and competitive service. This is just what is happening today in one of the world’s most recent emerging markets – the Russian Federation. Last year at a conference for the International Monetary Fund, Anne Krueger, the IMF’s First Deputy Managing Director, explained what is happening in the region: “Domestic demand was the engine of the expansion, fuelled by buoyant consumer confidence... together with structural reform and greater political stability, the stronger macroeconomic position has boosted investor confidence.” 1 The labelling industry has been a key player in feeding this emerging market, with a significant market growth, from 80 million m2 selfadhesive labelstock in 2002 to 110 million m2 this year – the world’s fastest growing self-adhesive market. As international companies continue to invest in the region, their need for a local source of quality packaging and labels continues to grow too. Cosmetics, foods, motor oils and car products, medicines and alcohol are the main markets. Prominent global brand-owning companies in Russia include Procter and Gamble, Nestlé and Wella. And it’s not only the internationals who are feeding demand, as new Russian brands are 8 also emerging – Nefis, Baltimor, Kalina, Kompomos, Tcherkizovo, Ostankino. But primary product labels are not the only development area for self-adhesives. Direct thermal and thermal transfer papers and films are growing in usage in Russia too: express courier services – including DHL, FedEX, and UPS – are now much in demand, and major consumers of labelstocks for variable information print. Beating the counterfeiters with innovation and determination Product authentication is a major issue in Russia – as in all the world’s developing economies. It is estimated that counterfeiting, tampering and theft affect 7% of world trade – equivalent to $960 billion of losses globally, and is rising at a rate of 15% per annum. Of this total loss, the Global Anti Counterfeiting Group estimates that over a third, $360 billion, is lost through counterfeiting. Security labelling is therefore a major concern for product manufacturers, and everything from simple tamper-evident pack seals, ‘void’ labels, and holograms, to sophisticated covert solutions such as microtext and security inks, UV- and IR-readable taggants, DOVDs and OVDs, are used to guarantee product authenticity – particularly in the fields of electronic goods and high-value spirits. 1 Conference on Post-Communist Economic Growth Moscow, March 20, 2002. Winners of this year’s competition impressed the judges with their innovative use of self-adhesive products. Primary labels Gold Fasson LabelStar Award for primary product labels: Imagency, for labels on motor oils from Russia’s leading manufacturers, Yukos Technologies, featuring an integrated ‘peace of mind’ security hologram by Holograte. Silver Fasson LabelStar Award: Alaska Poligrafoformlenje, for packaged sea salts, with three label types presenting evocative views of St Petersburg. Bronze Fasson LabelStar Award: Ladoga, for a ‘limited edition’ St Petersburg-distilled vodka, Vodka Tsarsky. Russian Fasson LabelStar Awards Each year, Russian label printers take part in the ‘Label – Russian Style’ competition organised by the Russian packaging institute, Soyuzupak. As part of this competition, Avery Dennison annually sponsors the Fasson LabelStar Awards, presented for the labels judged to be the best and most innovative uses for self-adhesive materials. The 2003 Fasson LabelStar Awards were presented at a special ceremony in Moscow on the evening of March 18th by Angelo Depietri, Vice-President General Manager, Eastern Europe and International South, Avery Dennison Roll Materials Europe. Security labels Gold Fasson LabelStar Award: EPO Inc, for self-adhesive security seals for Abol Pharmaceuticals’ OTC product packs. Silver Fasson LabelStar Award: Kripten, for tamper-evident multi-feature holographic seals for Most Video cassettes. Bronze Fasson LabelStar Award: HoloGrate, for ultra-destructible tamper-evident holographic seals for Video Service hire videocassettes. Bronze Fasson Labelstar Award: HoloGrate, for metallised ultradestructible holographic seal for Kolpin-brand frozen food packs. 9 Frictionless trading is now only a click away, thanks to the phenomenal speed of online developments. Online Solutions Investing in an online future – preparing for profit Forrester Research predicts that by 2006, online business-to-business trade in Europe will be worth ¤2.2 trillion – Elizabeth Park takes a look at how businesses in the self-adhesive labelling industry can benefit. The growth of e-business began in 1999, when European firms first realised the benefits of business trading online, although the search for cost efficiency and speed was held back by lack of investment in adequate IT systems. But now that more companies are realising the importance of powerful IT resources, they can tap into the potential for a streamlined online trading capability. In 2001, the total value of B2B online trading in Europe stood at ¤77.9 billion. Last year it almost tripled to ¤195.4 billion. And Forrester Research predicts that it will soar to ¤456 billion in 2003, for companies whose systems are ready. A further outlook to 2006 predicts B2B online spend to soar will ¤2.2 trillion, with different take-up from industry to industry. Online trade as a percentage of total trade will range from - Construction: 13%; food and beverage: 15%; chemical, rubber and plastics: 30%; to electrical goods: 40%. For forestry, paper and pulp, the predicted figure stands at 14%, due in part to the more ‘traditional’ outlook of much of the industry. A new tradition of collaboration – the key to ‘frictionless trading’ The first wave of e-commerce – buying products online –has now become almost commonplace, as people recognise the benefits of secure online trading. Today’s second generation of e-commerce 10 involves a true two-way electronic dialogue, where customers’ systems link directly with suppliers’ systems. At Avery Dennison Roll Materials Europe, we have been laying the foundations for such online ‘frictionless trading’ for a number of years. Our systems are fully prepared to offer direct communication with customers’ systems, and in the coming months we will be expanding our collaboration with customers to introduce the concept known as Vendor Management Inventory, (VMI), through the same communication platform. This will allow customers to offload some of their supply management activities to us, enabling automated ordering, thanks to automatic notification of stock and forecast levels from system to system. This results in a reduction of order and supply management, and offering a tighter control on inventory for customers whose systems are ready. The new facility will run through Fasson Connect, and is just one of the new e-Business developments that will be launched this year. Others include the new online product selector, and the creation of a 24-hour information hub, offering technical advice on products, inks, dies and more. And when customers find the right product – roll stock, ink etc – they simply click a link and order online. The world of business is traditionally the first to realise the benefits of innovation, and as Forrester Research shows, the online world is no exception. Which is why we look forward to saying to more and more of our customers “Welcome to frictionless trading!” Growth: linking processes and increasing your business velocity Achieving and sustaining growth is arguably the biggest challenge of modern business, especially in today’s increasingly troubled economic climate. The question is, how can you grow your business against the market trend? IdeaMagazine talked with Ram Charan, consultant to CEOs of some of the world’s most successful businesses and best-selling author, to find out more. “Too often in business today, guesswork plays a role in determining customer needs. There is no replacement for face-to-face communication – unfiltered talking, direct networking.” Industry Spotlight Helping customers achieve a robust supply chain is a great way to help drive their growth. As their business grows, yours does too. Businesses need streamlined supply to win in the marketplace. But that’s just the start. The speed of supply must be optimized, the right assortment of goods must be offered in the right packaging, and inventory levels must be balanced – not too much, not too little. And perhaps most importantly of all, the customers’ needs must be fully understood. Too often in business today, guesswork plays a role in determining customer needs. There is no replacement for face-to-face communication – unfiltered talking, direct networking. This is the first step on the road to determining where the opportunities are to add value. After this, the vital step is linking processes – talking your customers’ language. Receiving processes must be able to communicate and logistics systems must be synchronised in order to make the supply chain fully transparent. E-commerce can be a great tool in organising and increasing the flow of information, as long as the correct processes are in place to support it. Growth is possible, even when the economy is not growing In my experience there are two fundamental directions to take – irrespective of the size of the business. This applies equally to Avery Dennison Roll Materials Europe, as it does to converters throughout the world because everyone plays the role of supplier to a customer base. You can gain market share over your competition through differentiation, better service, innovative products, and so on, thus capturing a slice of the market through an improved offer. Second, you can carve a niche in the market. Since niche offers tend to grow faster than the GDP and because you don’t have the entire market to compete with, this is a great way for small companies to grow. Turning vision into reality As a consultant for many Fortune 500 companies, I see time and time again these theories finding their place in reality. Take Walmart, number 2 in the FT500, which employs over 1.2 million people worldwide. In the last 10 years, almost every supplier who has worked with Walmart has mirrored its growth due, to a large extent, to the fact that Walmart and its suppliers had linked processes, and established a clear idea of customer needs. So the relationship between Walmart and its suppliers remains one of co-dependence for growth – a healthy win-win situation. There is no such thing as a company that cannot grow. With the right supply, the right customer knowledge and the right attitude, growth is everyone’s business. 11 Ideas that work for you “Eureka” Our commitment to coming up with ideas that work for you never stops. Acting in close partnership with you, our people are dedicated to generating a continuous flow of new sm ideas - for services like Fasson Exact to eliminate waste, Fasson Online for online ordering, and development resources like Fasson Specialty to turn your own ideas into reality - all to save you time and money. For us it’s part of a long term commitment to innovation that drives everything we do. For you, it means constant access to ideas that will help your business grow.