2016 BREWERY - Best Coast Beer Fest

SAN DIEGO
2 0 1 6 B R E W E RY
PA RT I C I PAT I O N PA C K E T
B R E W E RY PA R T I C I PA T I O N PA C K E T
WILL FERRELL’S BEER FESTIVAL OF CHOICE
Hey Brewer of Beer... It’s me, Will Ferrell.
If you’re interested in participating in the most amazing beer festival while helping out the
single most important cause in recorded history, keep reading. If not, take a moment to
throw your computer into the ocean.
Every ticket sold will support my favorite charity, Cancer For College, and helps a cancer
survivor realize their dream of a college education. We’ll put together booths from nearly
100 of the West Coast’s craft breweries, have the sweet sounds of local bands drift
through San Diego and have some ridiculously good food available for purchase.
To re-cap: You. Beer. Music. Food trucks. San Diego. The whole shebang.
There is no physical way in the universe you can a day better than this.
We’ve done the research. It’s science.
B R E W E RY PA R T I C I PA T I O N PA C K E T
ABOUT THE EVENT
GENERAL ADMISSION
March 12, 2016
Tickets are $45 Per Session and Include:
Embarcadero Marina Park South
• Entrance to the festival
• A souvenir tasting cup
• Unlimited beer samples
SESSION #1: 1-4pm (VIP Entry: 12pm)
SESSION #2:
Tasting and Movie Screening, 5-8pm
On Saturday, March 12, 2016,
Embarcadero South will host Best Coast
Beer Fest – Will Ferrell’s beer festival of
choice.
The festival will offer approximately 7,500
guests the opportunity to sample and
learn about over 200 beers from over 50
local breweries. In addition to featuring
many of California’s craft breweries, guests
will experience local cuisine, bands and
the evening session will feature a movie
screening.
VIP ADMISSION
Tickets are $80 Per Session and Include:
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An extra hour of tasting (12pm-1pm)
VIP entrance line
Entrance to the festival
Souvenir pint glass
Access to the exclusive VIP area
including:
Taste reserve brews
Private executive restrooms
B R E W E RY PA R T I C I PA T I O N PA C K E T
WHAT MAKES US BETTER
• Will Ferrell - We have the one and only Will Ferrell on board endorsing the festival as
his beer fest of choice.
• More Breweries – We have more breweries who participate in our festival compared to
competitive festivals (in San Diego we had 78, compared to 55 from the next largest
festival)
• The Best Venues – We aren’t your mama’s Fort Mason beer fest. We only do festivals
at the best venues with killer views which improves the guest experience.
• Charity – We donate more of the proceeds to charity than our competitors. Our last
event raised $20,000 for Cancer for College.
WHY PARTICIPATE?
• Tax-Deductible – it’s for a non-profit and therefore is tax-deductible for you and
benefits Cancer for College – an organization that provides college scholarships for
cancer survivors. TAX ID: 93-1144756
• Exposure - 7,500 expected attendees.
• Integration with Untappd – we will load all your information into the app and also
have QR codes on-site so that attendees can easily track the beers they try and
rate them.
• Feature on our Website – we will include logos and links to our brewers on our website
(bestcoastbeerfest.com)
• Marketing – we will be doing a large marketing push including full scale advertising,
email marketing, PR, social media, and more and include our brewery partners when
appropriate.
• Media Opportunities – we will be doing several on-air segments to promote the festival
and will be including our VIP breweries in the mix and have media partnership with
NBC, 91x and San Diego Magazine.
B R E W E RY PA R T I C I PA T I O N PA C K E T
WHAT’S REQUIRED?
• Beer – a bit obvious, but figured you would expect this. We will purchase 2 kegs from
you if you donate 2 kegs.
• Staff - it is recommended (though not required) that you provide staff to manage
your booth to maximize your exposure. We will also provide each brewery with one
volunteer to help pour.
• Banner + Marketing Materials – we recommend you use a banner with your branding
at the space. Each brewery will be given a 10’x10’ area, 8 ft table, 2 chairs, rinse
water, a dump bucket and a pitcher. Paper signs with each brewery’s name will be
provided if you do not have a banner. Feel free to also pass out product information,
flyers, or sell merch.
• Materials – a jockey box, tubs to store and ice the kegs down, CO2. We will provide
the ice for you.
• Set Up – 8am - 11am on March 12, 2016. You will be able to drive up to your booth
until 10:30am.
B R E W E RY PA R T I C I PA T I O N PA C K E T
RULES
• Please fill out the online registration form (below) by February 1, 2016. The sooner
we get your commitment, the more opportunities you will have to be included in
marketing materials and efforts.
• Complimentary beer samples must be provided throughout the event. Breweries are
not allowed to pack up / leave early
• At least one company representative for set up and tear down
• Participants must arrive early enough to be set up 30 minutes before gates open
• You will be given 4 brewer passes for staff working the event. Additional members of
your team can purchase tickets at a reduced rate.
• We recommend one staff person to remain at your booth during the event.
Per ABC regulation, pours must be 2 oz.
• BCBF will provide: • One 8' table, 2 chairs, rinse water, dump bucket, pitcher
•
Tasting glasses for all participants
• Ice
• One volunteer per brewery
• Entertainment and decorations to insure an exciting festive atmosphere • Security • Event map and load-in instructions (as we get closer) PLEASE COMPLETE REGISTRATION BY FEBRUARY 1, 2016!
TO REGISTER VISIT:
CLICK HERE!
B R E W E RY PA R T I C I PA T I O N PA C K E T
ABOUT BEST COAST BEER FEST – THE COMPANY
Best Coast Beer Fest was formed to take the standard beer festival to the next level.
Born in San Diego, one of the largest craft beer capitals in the world, the BCBF team
had been to countless festivals and thought – we can do this, but better. Our goal is to
create events that are memorable and provide value and exposure for our partners and
sponsors. With a background in marketing, we promote the festivals through a strong
pre-event campaign (as outlined in this packet).
We pick the best venues, vendors and entertainment to create fun, festive annual
events. Our founders have been planning events for 10+ years and are also graphic
designers, which ensures that all marketing materials are top-notch.
Our 2015 San Diego event SOLD OUT with 4,500 attendees. We had 78 breweries, 13
food trucks and 4 bands. We raised $20,000 for Cancer for College.
ABOUT THE CHARITY:
CANCER FOR COLLEGE
Best Coast Beer Fest benefits Cancer for
College, a 501c3 non-profit organization.
Cancer for College makes the dream of
a college education a reality for cancer
survivors. For more than 20 years, Cancer
for College has been providing hope and
inspiration to cancer survivors by granting
college scholarships. Cancer is a horrible
disease. It can destroy a person physically
and emotionally. It can wipe out a family
financially as well.
Cancer for College works to help those
individuals who have been adversely
affected by cancer and help them realize
their dream of a college education.
More information can be found at
cancerforcollege.org
B R E W E RY PA R T I C I PA T I O N PA C K E T
TARGET AUDIENCE
Beer enthusiasts living in and visiting the San Diego Area between the ages
of 25-55 with disposable income.
MARKETING PLAN
• MEDIA PARTNERS – We have partnered with NBC San Diego, 91x and San Diego
Magazine.
• ONLINE ADS – Targeted Facebook and other Online ads.
• EMAIL BLASTS – We will purchase dedicated email blasts from local media and
targeted groups to raise awareness and promote ticket sales for the event.
• BREWERIES – We provide our participating breweries with posters, flyers and coasters
for them to promote the event in their tasting rooms.
• STREET TEAM
Hang posters and provide promotional coasters to top beer bars in
San Diego.Pass out flyers outside of other festivals to potential attendees
Distribute flyers at high traffic points around San Diego.
• PUBLIC RELATIONS – We will promote the festival through on-air, print and electronic
media. The press release and media alert will go out to thousands of targeted media
to promote the event.
B R E W E RY PA R T I C I PA T I O N PA C K E T
OUR MARKETING MATERIALS
MAGAZINE AD
WEB BANNER
POSTER
MARCH 7, 2015
EMBARCADERO PARK SOUTH
MARCH 7th
2015
F O R M O R E I N F O R M AT I O N & T I C K E T S V I S I T
W W W. B E S T C O A S T B E E R F E S T. C O M
EMBARCADERO
PARK SOUTH
BREWERY PROMO CODES
COASTERS
FOR MORE INFORMATION
AND TICKETS VISIT
WWW.BESTCOAST
BEERFEST.COM
WILL FERRELL’S BEER FESTIVAL OF CHOICE
• MARCH 7, 2015 •
WWW.BESTCOASTBEERFEST.COM
LIKE US ON FACEBOOK FOR A CHANCE TO
WIN FREE TICKETS!
B R E W E RY PA R T I C I PA T I O N PA C K E T
PRESS COVERAGE (San Diego Event)
Click on the image to see the footage
PBS News
Timelapse
San Diego CW
PRESS COVERAGE - PACIFIC MAGAZINE
PRESS COVERAGE - SAN DIEGO MAGAZINE
ADVERTISING • PROMOTION
®
HAPPENINGS
San Diego Magazine Partner Events & Promotions
March 7, 2015
Best Coast Beer Fest
Embarcadero Park South
Taste over 100 beers from the West Coast’s craft breweries, enjoy the sweet sounds of local
bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks.
San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day
better than this. We’ve done the research. It’s science. Visit bestcoastbeerfest.com
March 7, 2015
Finish Chelsea’s Run
Join us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea’s Run 5K and Family
Festival. Funds raised fuel Chelsea’s Light Sunflower Scholarship Fund and the expansion of Chelsea’s
Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today
at chelseaslight.org. Questions? Call 760.692.2900 or email [email protected]
March 14, 2015
Vive la France Gala & Auction: From Roots in Le Puy,
To Our Home in San Diego in 1882
Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From
aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our
young women and OLP’s long tradition of academic excellence. Enjoy a French Riviera cocktail
party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125
each or $1,882 for a VIP Experience table. Tickets at aolp.org
March 22, 2015
Blessing of the Vines
South Coast Winery Resort & Spa
It’s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it’s wine growing
season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines
get blessed by a special invocation and prepare to light up our world with new growth and the promise
of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities.
Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away.
Plenty of great food and award winning wine add to the festivities. Visit wineresort.com
Don’t miss out on San Diego Magazine
PA RT N E R e v e n t s & p r o m o t i o n s
GET IT IN YOUR INBOX: Sign up at sandiegomagazine.com/enewsletters
READ THE BLOG: Visit sandiegomagazine.com/happenings
186 SAN DIEGO MAGAZINE
MARCH 2015
B R E W E RY PA R T I C I PA T I O N PA C K E T
WEBSITE
BestCoastBeerFest.com is a professional designed website promoting the festival. Your
brewery will be prominently featured on the site, which most importantly sees lots of
traffic.
WEBSITE STATS
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Two months before the event – average 285 visitors per day
One month before the event – average 850 visitors per day
Two weeks before the event – average 1532 visitors per day
One week before the event – average 2032 visitors per day
Two days before – 4,466 visitors
One day before – 7112 visitors
Day of event – 6571 visitors
B R E W E RY PA R T I C I PA T I O N PA C K E T
IN CLOSING
You rock, we rock - let’s rock together. We hope this proposal has given you some
insight as to how Best Coast Beer Fest can provide value to you and look forward to
partnering with you on a very successful event.
If you have any questions feel free to contact:
Amy Ulkutekin
619.501.1695
[email protected]
B R E W E RY PA R T I C I PA T I O N PA C K E T
Photos from
BEST COAST BEER FEST
SAN DIEGO 2015