rodeo season - Graybeal Distributing

Craft beer and wine similar, but not competitors.
Traditionally, alcoholic bev- frequency wine-only consumWho are the Gen X,
erage consumers tend to be ers are still largely dominated
Millennials, and
more brand loyal in the beer by Baby Boomers.
Baby Boomers?
and spirits categories, while
While some experts claim
consumers in the highly-fragmented wine category tend
to put more value on style and
experimentation. However, as
craft beer grows in popularity,
industry experts have noted
this segment of the beer category is beginning to operate
more like the wine category.
Based on this assumption, Wine
Opinions recently conducted a
survey of 1,000 high-frequency
wine drinkers in order to learn
about their beer consumption
habits.
Wine Opinions found that the
majority of those wine consumers who frequently drink beer
skew toward craft beer rather
than domestic premiums. In
fact, only 9% of respondents
said they never drink craft
beer, as opposed to 52% who
said they never drink domestic
super premium beers.
When Wine Opinions looked
at the trends based on age,
they found that those that are
high frequency wine and craft
beer drinkers tended to skew
male and a bit younger (Gen
x and Millennial,) while high
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wine and craft beer are now
in direct competition, John
Gillespie, Wine Opinions chief,
says increases in craft beer
consumption among this particular population is coming at
the expense of other types of
beer, not the wine category.
“A lot of what wine drinkers like about craft beer are
exactly the same things that
they find compelling and fascinating about wine,” he continued. “They’re trading those
beer-drinking occasions up
to craft beer, and if you think
about it, it’s exactly the same
thing that’s been happening in
wine for years, which is to say
people are trading up, spending more, buying wines that
are more distinct and differentiated between region and appellation as well as variety and
style. There’s a gradual trend
away from the common and
ordinary beer toward beers,
that in fact, have more in common with wine than they do a
lot of other things.”
Furthermore, we would argue these smaller segment
trends are a by-product of a
larger movement away from
blind brand loyalty toward
more critical buying habits.
PORTLAND, OREGON
SPRING 2014
With an overall increase of 3.8
share (16.3 % increase in dollar sales),
CRAFT now owns a 45.8 %
dollar share of the
Portland beer market.
Generation X, commonly
abbreviated to Gen X, is the
generation born after the
Western Post–World War II
baby boom. Demographers,
historians, and commentators
use beginning birth dates from
the early 1960s to the early
1980s.
Millennials (also known as
Generation Y) are the demographic cohort following Generation X. There are no precise
dates when the generation
starts and ends. Researchers
and commentators use birth
years ranging from the early
1980s to the early 2000s.
Baby Boomers are people
born during the demographic
Post–World War II baby boom
between the years 1946 and
1964. According to the U.S.
Census Bureau,the term “baby
boomer” is also used in a
cultural context. Therefore, it is
impossible to achieve broad
consensus of a precise date
definition, even within a given
territory. Different groups,
organizations, individuals, and
scholars may have widely
varying opinions on what constitutes a baby boomer, both
technically and culturally.
In Europe and North America boomers are widely associated with privilege, as many
grew up in a time of widespread government subsidies
in post-war housing and education, and increasing
affluence.
Beverage Buzz
G R AY B E A L D I S T R I B U T I N G
301 NW 57TH • PENDLETON, OREGON • 97801 PHONE 541-276-2264 • FAX 541-278-9627
RODEO SEASON
is coming!
2014 RODEOS
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Facebook for photos,
events and posts from
our suppliers.
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ELGIN
STAMPEDE
JULY 10-13
800-848-9969
BAKER CITY
BULLS & BRONCS
JULY 18-19
www.bakerbroncsandbulls.com
CHIEF
JOSEPH DAYS
JULY 22-26
www.chiefjosephdays.com
UMATILLA COUNTY FAIR
& FARM CITY PRO RODEO
AUGUST 6-9
www.farmcityprorodeo.com
MORROW COUNTY FAIR
& OREGON TRAIL PRO RODEO
AUGUST 13-16
541-676-9474
PROFESSIONAL
BULL RIDING
SEPTEMBER 8-9
www.pendletonroundup.com
800-45-RODEO
PENDLETON ROUND-UP
& HAPPY CANYON
SEPTEMBER 10-13
www.pendletonroundup.com
800-45-RODEO
It’s the busy season
at Graybeal Distributing.
MillerCoors and Graybeal
Distributing are proud to
partner again with our
area rodeos and other
summer events.
2013
PENDLETON
CHAMBER
OF COMMERCE
Business
Excellence
rr
r
r
Business
OF THE YEAR
COORS BANQUET HAS TEAMED WITH
THE WILDLAND FIREFIGHTERS FOUNDATION
this summer to support the brave men and women who fight wildland fires and
are the frontline in protecting our West. For every pack of Coors Banquet
purchased this summer, a donation will be made to the Foundation.
UPCOMING
TASTING EVENTS
Jones Winery
Wildhorse Plateau
46510 Wildhorse Blvd
Pendleton, OR
July 2: 5:30-7:30 PM
Seven Hills Winery
Maryhill Winery
Earth and Vine
2001 Washington Ave.
Baker City, OR
August 6: 6:00-8:00 PM
Maryhill Winery
Bellinger Farms
1823 Highway 395 South
Hermiston, OR
July 3: 4:30-7:00 PM
Bellinger Farms
1823 Highway 395 South
Hermiston, OR
August 7: 4:30-7:00 PM
Great Pacific
403 S. Main,
Pendleton, OR
July 11: 4:30-7:00 PM
Great Pacific
403 S. Main,
Pendleton, OR
August 8: 4:30-7:00 PM
Seven Hills Winery
Rogue Brewery
Hamley’s Saloon
30 SE Court
Pendleton, OR
July 17: 5:00-7:30 PM
Maryhill Winery
Double Mountain Brewery
Great Pacific
403 S. Main,
Pendleton, OR
August 15: 4:30-7:00 PM
Kiona Winery
Double Mountain Brewery
Deschutes Brewery
Willamette Valley
Vineyards
Wildhorse Plateau
46510 Wildhorse Blvd
Pendleton, OR
August 6: 5:30-7:30 PM
Hamley’s Saloon
30 SE Court
Pendleton, OR
August 6: 5:00-7:30 PM
Benchwarmers
210 Depot Street
La Grande, OR
August 16: 5:00-8:00 PM
Great Pacific
403 S. Main,
Pendleton, OR
August 28: 4:30-7:00 PM
GLUTEN
FREE
14% ABV
23.5 OZ
New!
A Malt based
beer, Shineremininscent,
in Carolina Clear
and Apple Pie,
and a Lower
Price
alternative to
others in this
Growing
category.
See What’s
WEED WACKER
New!
The perfect accompaniment to
your summer yard work. This
limited session ale from
Terminal Gravity is reminiscent
of fresh grass and lemon trees
with a hint of bread – pretty Redd’s Wicked (August)
........................... 12/10; 24/16
10 Barrel Brewing
much summer in a bottle!
4.7% ABV • 20 IBU’s
Small Tank Series...........12/22
Steel Reserve (Sept)
Spiked Punch................12/24
Great America
Carolina Clear and
Apple Pie.......................12/24
Craft Beer
Bombers
Ten percent of the dollars
spent in the Craft beer segment are on 22 ounce bottles.
These Bombers are growing
at 2.5 times the rate of the
segment, as retailers expand
space for them.
Try seasonal bombers like
Lagunita’s Night Time American Black Ale, Elysian’s Superfuzz, Blood Orange Pale Ale,
10 Barrel’s Small Tank Series
Beer No. 2 Raspberry Crush,
and also their Swill. Ninkasi
of Eugene has its Wünderbier
Kölsch style beer and its Maiden the Shade
Summer Style IPA.
Other core brand bombers to try are Seven Bride’s
Frankenlou’s IPA (IBU 105) and
Burnside Brewing’s Oat Pale
and its Sweet Heat, a wheat
ale that includes 200 pounds
of apricot puree; then is dry
hopped with imported
Jamaican Scotch Bonnet
peppers.
OREGON AND OREGON STATE
2014 FOOTBALL SCHEDULES ARE IN.
Ask your rep for posters.
Introducing
REDD’S WICKED APPLE
Higher in ABV (8%), this new
product is bold in flavor, yet
still refreshing.
AUGUST!
What is a Beer Sommelier?
A beer sommelier, sometimes known as a “cicerone”,
which is a private trademark
rather than a general term,
is a trained professional who
works in the alcoholic beverage industry specializing in
the service and knowledge of
beer. This knowledge includes
an understanding of styles,
brewing, ingredients, history of
beer and brewing, glassware,
beer service, draught systems,
beer tasting and food pairings.
The profession is relatively new
but growing. Our on-premise
manager, Brian Bettencourt,
has just earned his beer sommelier’s certification, adding
another level of expertise we
can offer our accounts.
What is a Radler?
The Radler (literally “cyclist”,
which refers to its reputation as
popular sports drink) is a beerbased mixed drink (Biermischgetränk) with a long history in
German-speaking regions. The
original Radler consisted of
a 1:1 or 3:2 mixture of various
types of beer and Germanstyle soda pop or lemonade.
During the summer months,
Radler is very popular due to
its reputation of being a thirstquencher. The product is now
being offered by various breweries in bottles and cans.
10 Barrel Brewing of Bend,
Oregon has the seasonal Swill,
an American Radler consisting
of the “perfect blend of American sour and multiple layers
of citrus. The ultimate summer crusher!”. The Coors Light
Summer Brew is also a Radler,
featuring a refreshing blend of
Coors Light and natural citrus
flavors.
Refreshingly light Radlers
and Summer Ales pair
perfectly with backyard
dishes such as barbecued
chicken, fruit salad,
watermelon, and grilled fish.
Welcome
Hop Valley
Brewing
In July we’ll begin to stock
craft beer from Hop Valley
Brewing of Eugene, Oregon.
On the list will be the DoubleD Blonde Ale, the Alpha Centauri and Proxima IPA’s, the
Stepchild Red, the VIP (Vanilla
Infused Porter), and the seasonal Citrus Mistress.
Mixology
with Crispin
Cider
Here are some super
refreshing mixed drink recipes
for summer, all beginning with
Crispin Cider. A Snakelight
is Crispin and Coors Light; a
Blue Velvet is Crispin and Blue
Moon; a Lemon Tree is Crispin
mixed with a Radler, such as
Swill or Coors Light
Summer Brew.