corporate overview - Sunwing Travel Group

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corporate overview - Sunwing Travel Group
C O R P O R AT E O V E R V I E W
SUNWING Travel Group | 1
Recognized
by Profit Magazine
years
for consecutive
9
One of the
Largest Travel Companies
in North America
12 straight years of
Sustained Growth
Vertically Integrated Marketshare
Leaders in leisure
vacations serving over 1.5 million
customers each year
Innovative
Thinkers leading the way
in unique and
Differentiated Products
Experienced Executive
team leading over
2,000 employees
Travel Experts in Airline, Hotel & Tour
Operations, Destination Management and
Retail Travel
Over 1.6 Billion
In Annual Sales
Internationally
2 | SUNWING Travel Group
Our Beginning
The Sunwing Travel Group represents the culmination
of over 40 years of travel experience and expertise
amassed by the Hunter Family. Starting in 2002, Sunwing
has grown from the smallest tour operator in Canada to
the largest tour operator in North America. Sunwing is
the only vertically integrated travel company and now
encompasses tour operators, retail travel agencies,
Canada’s 3rd largest airline, destination management
companies and the fastest growing hotel chain in the
Caribbean.
SUNWING Travel Group | 3
Our Scale
TUI Travel is one of the world’s leading leisure travel
groups, with £15B in annual revenue, over 220 trusted
brands in 180 countries and more than 30 million customers.
Their business is grouped into three sectors, comprising
many of the best loved and market-leading travel brands
worldwide – Mainstream, Accommodation & Destinations
and Specialist & Activity. A truly global business, TUI Travel
employs approximately 55,000 people and operates
in 31 key source markets worldwide. TUI Travel PLC is listed
on the London Stock Exchange as a member of the FTSE
100 and FTSE4Good indices.
4 | SUNWING Travel Group
The largest Tour Operator in North America, the vertically
integrated Sunwing Travel Group generates $1.6B
in annual revenue. Holding a position on the Profit
Magazine annual list for 9 consecutive years, the Group
has grown to operate an airline with a modern fleet of
34 aircraft, 3 major North American tour operators,
2 renowned travel retailers, a hotel division with over
7,000 rooms and a destination management company
reporting triple digit growth. In 2009, the Sunwing Travel
Group entered into a partnership with TUI Travel PLC, the
world’s largest leisure travel company.
SUNWING Travel Group | 5
Vertically Integrated
Retail
Airline
A
6 | SUNWING Travel Group
I
R
L
I
N
E
S
Tour
Operations
With leading businesses in 5 major verticals, the Sunwing
Travel Group is well positioned to effectively manage the
customer experience from beginning to end, deliver a high
quality of product and manage costs. The introduction
of hotel operations and expansion of destination
management has enabled the company to have sales
operations in major source markets internationally.
Hotel
Operations
Destination
Management
Resorts & Spa
C
H
I
C
SUNWING Travel Group | 7
Retail Operations
8 | SUNWING Travel Group
One of the largest OTAs (Online Travel Agencies),
SellOffVacations.com also has over 40 Canadian retail
locations from coast to coast in addition to operating
a high volume website. Famous for offering the
Lowest Price Guaranteed, millions of customers use
SellOffVacations.com for Flight, Vacation Package,
Cruise, Hotel Tour and Travel Insurance purchases.
SUNWING Travel Group | 9
Retail Operations
10 | SUNWING Travel Group
Luxe Destination Weddings is North America’s largest
destination wedding planning company, capitalizing on a
very profitable market of advanced booking groups willing
to pay for personalized service. The well-established
brand, innovators in full service destination wedding
planning, joined the Sunwing Travel Group in 2011,
supporting rapid growth in this important group segment.
SUNWING Travel Group | 11
Tour Operations
12 | SUNWING Travel Group
The Sunwing Travel Group has a vast distribution
network, working with major travel retailers, online travel
agencies and consortiums across Canada and the USA.
A proven track record of growth has afforded the Sunwing
Travel Group great and often exclusive relationships with
the most popular resort chain operators, while contributing
to local economies.
The combination of high volume hotel contracts and the
benefits of vertical integration across air, hotel, ground
handling and internal retail distribution, have contributed
to a great value offering to customers. Exclusive and
differentiated product have decreased competitive
pressures on margin, allowing for sustained profitability.
Sunwing Vacations offers the Canadian market primarily
exclusive and differentiated vacation package products,
which include flights onboard Sunwing Airlines, famous
for its champagne flights and award-winning Elite Service.
The tour operator also has a strong transborder program
into key destinations such as Florida and Las Vegas,
a value priced Caribbean Cruise program and offers
seasonal domestic and transatlantic routes.
SUNWING Travel Group | 13
Tour Operations
14 | SUNWING Travel Group
Signature Vacations has over 40 years of experience
delivering all inclusive luxury vacations to Canadians.
Over the decades, the upscale brand has catered
to millions of Canadians with discriminating tastes.
Signature is an exclusive partner of several popular resort
chains, offering distinct collections with unique value
added services.
SUNWING Travel Group | 15
Tour Operations
16 | SUNWING Travel Group
Vacation Express is the 3rd largest American tour
operator with over 25 years of experience and has been
a leisure vacation provider to millions of US customers.
Now the exclusive supplier of Sunwing Airlines flights
departing from key US gateways to popular Southern
destinations, Vacation Express has experienced
rapid growth since joining the Sunwing Travel Group
in 2011. The peak vacation season of the Southern
States, counter-cyclical to Canada, makes this division
an important contributor to summer profitability for
the Sunwing Travel Group and benefiting Sunwing’s
destination partners. The operator also contracts
scheduled airlines and offers great pricing on dynamically
packaged vacations.
SUNWING Travel Group | 17
Airline
FORT MCMURRAY
GRANDE PRAIRIE
EDMONTON
CALGARY
VANCOUVER
VICTORIA
KELOWNA
SASKATOON
DEER LAKE
CANADA
SEPT-ÎLES
BAGOTVILLE
REGINA
WINNIPEG
GANDER
ST. JOHN’S
STEPHENVILLE
VAL D’OR
MONCTON CHARLOTTETOWN
FREDERICTON
´
QUEBEC
SAINT JOHN
THUNDER BAY
NORTH BAY
SUDBURY OTTAWA
SAULT STE. MARIE
HALIFAX
MONTREAL
TORONTO
USA
KITCHENER
HAMILTON
LONDON
WINDSOR
*COLUMBUS
*NEWARK
*NEW YORK
*WASHINGTON/
LAS VEGAS
*CINCINNATI
*NASHVILLE
*RALEIGH-DURHAM
*MEMPHIS
*ATLANTA
*BIRMINGHAM
BALTIMORE
*RICHMOND
*CHARLOTTE
ORLANDO
GRAND
BAHAMA
ISLAND
*NEW ORLEANS
ST. PETERSBURG
FT. LAUDERDALE
NASSAU
MAZATLAN
MEXICO
LOS CABOS
VARADERO
PUERTO VALLARTA/
RIVIERA NAYARIT
CUBA
CANCUN/
RIVIERA MAYA
MANZANILLO
SANTA CLARA
CAYO COCO
CAMAGUEY
MANZANILLO
DE CUBA
COZUMEL
IXTAPA
ACAPULCO
HUATULCO
LA CEIBA
ROATAN
HOLGUIN
PUNTA CANA
PUERTO
ST. MAARTEN
PLATA
LA ROMANA
SANTIAGO
DE CUBA
DOMINICAN REPUBLIC
MONTEGO BAY
JAMAICA
C a r i b b e a n
HONDURAS
S e a
ARUBA
CURAÇAO
PANAMA
LIBERIA
COSTA RICA
PANAMA CITY
* Certain US routes operated by Sunwing Travel Group’s air courier partners.
18 | SUNWING Travel Group
AMSTERDAM
THE
NETHERLANDS
FRANCE
PAYS BAS
PARIS
A
I
R
L
I
N
E
S
Sunwing is an award-winning leisure airline, servicing
over 40 destinations from almost 45 gateways in Canada
and the USA. The airline’s growth strategy has included
bringing service to the doorsteps of Canadians in smaller
secondary markets. Investing in customer experience,
Sunwing Airlines offers champagne flights, hot meal
service with choice of wine, hot towel service, first run
movies and a generous baggage allowance.
The airline’s modern fuel efficient fleet of 34 Boeing 737800’s has contributed to a reduced carbon footprint and
one of the lowest cost bases in the industry. Operating
only one aircraft type minimizes the costs associated with
inventory, maintenance, training and staffing.
An experienced management team has contributed to the
airline’s impressive 92% on time performance record.
SUNWING Travel Group | 19
Hotel Operations
20 | SUNWING Travel Group
Blue Diamond Hotels & Resorts is an innovative hotel
management company that specializes in delivering
high quality vacation experiences in tropical beachfront
settings throughout the Caribbean and Mexico. Since its
inception in 2011, Blue Diamond has grown to represent
over 7,000 rooms in 5 countries.
Offering personalized services and all inclusive features
to suit diverse customer needs, the Blue Diamond resort
portfolio includes four distinct brands; Memories Resorts,
modern Royalton Resorts offering All-In Luxury™, as well
as the adults only Grand Lido Resorts and the
All ExclusiveTM Chic Resorts by Royalton.
Royalton Cayo Santa Maria, Cuba 125 rooms
Royalton Punta Cana, Dominican Republic 520 rooms
Royalton White Sands, Jamaica 354 rooms
Royalton Riviera Cancun, Mexico
1,200 rooms
(opening Winter 2015)
Memories Splash Resort, Punta Cana 506 rooms
Memories Grand Bahama, The Bahamas 450 rooms
Memories Caribe Beach, Cayo Coco, Cuba 328 rooms
Memories Flamenco Beach, Cayo Coco, Cuba 600 rooms
Memories Paraiso Beach, Cayo Santa Maria, Cuba 666 rooms
Memories Azul Beach, Cayo Santa Maria, Cuba 720 rooms
Memories Varadero Beach Resort, Cuba 1,030 rooms
Grand Lido Negril, Jamaica
210 rooms
Royal Hicacos, Varadero, Cuba 404 rooms
Chic Punta Cana, Dominican Republic 323 rooms
Total
7,436 rooms
SUNWING Travel Group | 21
Hotel Operations
22 | SUNWING Travel Group
Royalton All-In Luxury™ Resorts has re-invented the all
inclusive experience with exclusive offerings and modern
conveniences.
Experience
All-In Luxury™
•DreamBedTM
Handcrafted beds designed exclusively for Royalton Luxury Resorts by
award winning sleep experts to provide the ultimate restful sleep.
•All-In Connectivity™
Free Wi-Fi throughout the resort, unlimited free in-room calling to North
America and most of Europe, as well as convenient USB recharge and
Bluetooth audio stations in the room. Guests can also download our
free Royalton app and receive the convenience of the unlimited free
calling plan from their mobile device while on the resort property as
well as, unlimited free app-to-app texting.
•Sport Event Guarantee
Watch all of the top games on our flat screen televisions in the comfort
of our Score sports bar while enjoying premium refreshments and
delicious pub fare.
•Reservation-Free Luxury Dining
Enjoy first class dining experiences in our a la carte speciality
restaurants as you please, without the hassle of reservations. For
further convenience, dine in the comfort of your room with our
extensive 24 hour room service menu
• ClubHouse for Kids
Families will appreciate our state-of-the-art facilities including a large
water park and splash pad on-site, our innovative kids club and teens
lounge and the opportunity to interact with our famous kids club
characters.
Voted #1 All Inclusive Resort in the Caribbean.
SUNWING Travel Group | 23
Hotel Operations
24 | SUNWING Travel Group
Resorts & Spa
Memories Resorts offers all inclusive properties on some
of the Caribbean’s most pristine beaches, with a range of
a la carte dining options, top rated children’s facilities with
supervised activities and children’s pools, splash pads
or water parks on site. Recognized for Excellence by
influential sites like TripAdvisor®, Memories Resorts offers
a fun and relaxing vacation in a beautiful setting.
SUNWING Travel Group | 25
Hotel Operations
26 | SUNWING Travel Group
TravelSmart offers a vacation membership program
for avid travellers that is filled with VIP perks at exclusive
resorts. Uniquely positioned as the only Vacation Club
that is part of a major vertically integrated travel provider,
TravelSmart members receive unique access to exclusive
airfares and other travel benefits. Members can also take
advantage of “SmartPoints”, using them for additional
weeks and discounts on vacation packages, cruises,
car rentals, flights and more with leading tour operator
partners or, exchange them to access over 6,000 locations
with RCI internationally.
SUNWING Travel Group | 27
Destination Management
28 | SUNWING Travel Group
Nexustours.com is a full service Destination
Management Company offering affordably priced
and reliable ground transportation, popular tours
and excursions and other travel management services.
Originally known as Caribbean Nexus Tours or CNT,
the established company with almost 20 years
of experience joined the Sunwing Travel Group in 2010.
Meeting the growing demands of the Sunwing Travel
Group while taking on other major inbound accounts
has contributed to triple digit growth for the business.
marks all the
Best Spots
SUNWING Travel Group | 29
Our Accolades
30 | SUNWING Travel Group
Sunwing Travel Group has been recognized for 9
consecutive years by Profit Magazine as one of Canada’s
fastest growing and most profitable companies.
Sunwing is a past recipient of the prestigious Ernst &
Young Entrepreneur of the Year award.
The Sunwing Travel Group received the Large Business
of the Year excellence award from the Mississauga Board
of Trade.
Our customers have spoken and Blue Diamond Resorts
has received TripAdvisor Excellence awards for properties
including Grand Lido Negril, Royalton Cayo Santa Maria
and Memories Flamenco Beach.
SellOffVacations.com received the Sun Media Reader’s
Choice award for excellence in the retail travel category.
Sunwing Airlines received a Consumer Choice Award for
being a top provider of services and in recognition for its
business excellence.
SUNWING Travel Group | 31
Our Values
Customer
Focused
We develop products and services
that offer real value to our customers.
32 | SUNWING Travel Group
Forward Thinking
We are
continuously researching,
developing and innovating to
position ourselves for the
future.
Entrepreneurial
We are
empowered to seize
opportunities and respond quickly, gaining
commercial advantage over competitors.
Value Driven
We focus
efforts on productive, profitable,
results-oriented activities, securing the
future for loyal
employees and their
families.
SUNWING Travel Group | 33
Sustainability
The Sunwing Travel Group believes in responsible leadership
across all of the brands. Sunwing Airlines, already fuel
efficient due to a modern fleet and high load factor operation,
recently invested in split-scimitar winglets which further
reduce carbon burn by 7%. The airline is also a large
contributor to ONEXONE and customers are encouraged to
contribute spare change to support and improve the lives of
children in developing or impoverished environments.
The Sunwing Travel Group actively supports several
charitable organizations distributing aid in destinations where
we operate through discounted travel arrangements and
excess baggage consideration.
“be the change
you wish to see in the world”
Mahatma Gandhi
34 | SUNWING Travel Group
One of the
largest
and most
diverse Travel Groups in
North America
Passionate and
Entrepreneurial leadership with a
proven track record of success
Customer
Experience
Investing in
with unique products and services
Empowered to seize
Opportunities
Developing new
technology
Developing and innovating to position
ourselves for the
future
SUNWING Travel Group | 35
CORPORATE HEADQUARTERS
27 Fasken Drive, Toronto, ON, M9W 1K6
CANADA

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