OUR STORY
Transcription
OUR STORY
content EAT DRINK CELEBRATE OUR STORY forward> <back O U R C O N TA C T back to content O U R E st a b l is h m ents next chapter>> OUR VISION OUR STORY back to content “EACH OF OUR E S TA B L I S H M E N T S I S UNIQUE AND MEMORABLE” <back forward> At ISMAYA GROUP we do more than serve guests. Every one of our establishments embodies the ISMAYA philosophy, providing a distinctive concept in a unique location with an emphasis on excellent food, superior service, and genuine value. The result is a truly memorable dining and lounging experience. next chapter>> Founded in 2002, The ISMAYA GROUP is a market leader in conceptualizing, developing and operating `an exclusive yet diverse group of restaurants and bars in the region. Each of our establishments is unique and memorable--”so that you can visit one every night of the week and discover something new and engaging each time.” YEARS, å C E L E B R AT E next chapter>> WE STILL forward> EVERY YEAR TEN Since our beginning, we’ve been fortunate to receive acknowledgements and awards from our customers and industry peers. Our properties have been featured many times in leading medias such as CNN, BBC World, Wallpaper, Surface, Reuters, Sydney Morning Herald, The Age, Australian Financial Review, Infrarouge, Destinasian, The Jakarta Post, Jakarta Globe, Kompas, and have won culinary and design awards from many prestigious local and international publications. <back DISOVERING & CREATING SOMETHING NEW AFTER back to content Starting from the creation of BLOWFISH Kitchen & Bar in early 2002, this original restaurant & bar concept reflects the company’s commitment to presenting innovative and creative ideas to the hospitality industry. As a result of the tremendous success that Blowfish experienced it led us to the creation of many other exciting establishments in Indonesia and the Southeast Asian region. OUR VISION forward> E A T. C E L E B R AT E . <back DRINK. back to content With this vision in mind, Ismaya Group continues to create original and innovative lifestyle concepts in major cities in Indonesia, South East Asia and Internationally. So that guests, wherever they are can... next chapter>> Established in 2003, ISMAYA GROUP’s vision is to be a leader in building strong and everlasting lifestyle brands globally in the lifestyle & hospitality industry. It is our passion and objective to consistently create an outstanding and memorable experience every single time we ‘touch’ a customer. back to content <back forward> next chapter>> EATT Introducing SOCIAL HOUSE Jakarta, an exciting Restaurant, Bar and Wine Post by Ismaya Group. Surrounded by stunning views and warm alluring designs, guests can experience an enjoyable one of a kind dining experience in Jakarta. At SOCIAL HOUSE you will embark on a journey that enlivens the senses. Casual conversations, exquisite woods, and natural lighting, create a terrace-like ambiance that invites you to be at ease. Take a stroll with our sommelier and immerse yourself in our WinePost where you over 300 wine labels. Indulge in our delicious comfort cuisine from different regions of the world, with special menus for every next chapter>> can hand select your choice from a fine selection of part of the day. Experience our one of a kind VIP From sunset on, relax in our open-air bar where you can embrace the cool evening breeze along with our delectable tapas creations, fine wine, and innovative <back and optional personalized live cooking experience. forward> Private Room with a custom-made MIELE kitchen cocktails. back to content “ WELCOME TO SOCIAL HOUSE… www.ismayagroup.com/socialhouse SOCIAL HOUSE JAKARTA OPERATION HOURS www.twitter.com/SOCIALHOUSE Grand Indonesia,East Mall. 1st Floor RESTAURANT www.facebook.com/socialhouse Jakarta, Indonesia, 10310 Sunday - Thursday: Jl. M.H. Thamrin no 1, Jakarta 10310 08.00 am – 11.00 pm next chapter>> JAKARTA Friday – Sunday & Public Holidays: Serve Breakfast Menu • SES: A/B+ (middle-high to higher class) • Gender: Female 55% - Male 45% • Age: 25+ • Monthly income level: > IDR 8,000,000 • Education: College-educated Monday – Friday: 08.00 am – 3.00 PM Psychographics • Occupation: urban housewives, young executives, business owners • Family life: young single, young couple, young family Saturday – Sunday (include Public food enthusiasts, love good food, active and critical, love to socialize, socialites, fun, hip, love to hang out with families, friends and even colleagues,brand-conscious, anchored in popular culture, inclined for sophistication, open minded, motivated by comfort. Holiday): All Day <back DEMOGRAPHICS forward> 08.00 am - 12:00 pm BAR / LOUNGE • Type of dishes // International • Seating capacity // (Jakarta) 160 seats,VIP area 1 : max 28, VIP area 2: max 10, VIP area 3: max 10, (resto), 60 seats, 150 standing (Lounge) • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // No • Average check // IDR 200.000 ++ • Private Room // No • Outdoor seating // Yes • Delivery service // No • Valet Service // Yes (MallValet) • Reservation // Yes • Wi-fi // Yes back to content Daily: 08.00am - 1.00am DUBAI SOCIAL HOUSE DUBAI Ground Floor Dubai Mall overlooking Fountain and Burj Khalifa DUBAI OPERATION HOURS Serve Breakfast Menu (Weekdays: 9am-12nn; Weekends: 9am-4pm), Lunch, Evening & Dinner Daily. Cooking Classes with the Chef next chapter>> www.socialhousedubai.com FEATURED IN: forward> Social House DUBAI addresses the next best thing about eating - Eating with people. It is the perfect space for friends to get together for a great meal and have an unequivocal fun and • Type of dishes // International • Seating capacity // (Summer) 302, (Winter) 334. Mall side: 74, KitchenSide: (S) 76, W (82), Semi Outdoor: 26, Outdoor: (S)104, W(130) VIP Room: 22 • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // SAR 78.05 • Private Room // No • Outdoor seating // Yes • Delivery service // No • Valet Service // Yes (MallValet) • Reservation // Yes • Wi-fi // Yes back to content <back inimitable dining experience. 三里四方 の野菜を 食べろ。 ONLY A FULL BELLY HAS THE ANSWER TOKYO BELLY, is a new concept of modern Japanese bistro and sake bar. Whereas bring you a broad experience of tasty Japanese cuisine. Design for young, dynamic crowd, along with new experience of culture with fun modern twist spray paint décor wall . To fulfill your empty belly we served you fusion Japanese cuisine from delicious selection of ramen with our specialty tontkotsu chicken broth soup, Signature sushi rolls, Japanese Curry, Omurice (Japanese next chapter>> drinking sake cocktail and classic. Tokyo Belly’s interior concept will be a mixture of traditional Japanese flavored fried rice wrapped in silky egg omelets with various yummy toppings and sauces) also J-Dog <back our signature sake cocktail , sake classic, unique variety mocktail, smoothies. back to content new experience to hang out with friends, Tokyo Belly is a perfect place to chilled with good music and forward> (Hot dog like nothing you’ve ever tasted before with variety of Japanese toppings). For those who likes TOKYO BELLY MODERN JAPANESE BISTRO & SAKE BAR GRAND INDONESIA Shopping Town East Mall – Garden District Level 3A Jl. M.H. Thamrin No. 1 Jakarta 10310 Phone (021) 2358 1090 OPERATION HOURS Monday - Sunday 10am - 10.30pm www.ismaya.com/tokyobelly www.facebook.com/tokyobelly forward> next chapter>> www.twitter.com/tokyobelly • SES: A/B+ (middle-high to higher class) • Gender: Female 50% - Male 50% • Age: 17 – 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated • Occupation: ollege student, first jobber, entrepreneur,young executive, urban housewives high school students, housewives • Family life: young single, young couple, young family People who really enthusiast with food, looking for good food with new ambient, loves to socialize, up to date, modern, pleasure seekers • Type of dishes // Japanese • Seating capacity // 120 seats • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 110.000 ++ • Private Room // Yes <back Psychographics • Outdoor seating // No • Delivery service // No • Valet Service // Yes (Mall Valet) • Reservation // Yes • Wi-fi // Yes back to content DEMOGRAPHICS FOOK : PROSPERITY YEW : FRIENDSHIP FOOK YEW Shanghai Bistro and Bubble Tea Lab is a fun casual Chinese eatery inspired by the tasty delicacies from the streets of Shanghai, set in an old-fashioned Chinese-pop-style canteen. FOOK YEW serves an exciting re-interpretation of classic Shanghai comfort food highlighted by its delicious SHENG JIAN BAO (Shanghainese Pan Fried Bun) and fun beverage creations from its innovative BUBBLE TEA LAB. Open all day, from brunch all through late night, the basic idea behind FOOK YEW is to present a different kind of fun ambiance you have never come across in other traditional Chinese bistros/ restaurants. The restaurant design integrates zodiacs, Chinese movies, Kung-Fu characters, Chinese Pop Art and many more as part of its interior. next chapter>> various fun classic Chinese cliches such as Chinese FOOK YEW is dashing, funky Chinese, unlike remember… it’s NOT MADE IN CHINA. forward> anything you’ve ever experienced before. And back to content cuisine, treat yourself to FOOK YEW. <back For the extraordinary experience in Shanghainese next chapter>> GANDARIA CITY Mainstreet Ground Floor Jl. Iskandar Muda 5 No. 8 Phone: +6221 2900-7897 OPERATION HOURS • SES: A/B+ (middle-high to higher class) • Gender: Female 50% - Male 50% • Age: 16 - 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated Monday - Thursday (11 am - 11.00 pm) Psychographics • Occupation: college-students, first jobbers, young executives,entrepreneurs, urban housewives • Family life: young single, young couple, young family Friday - Sunday (11 am - midnight) Food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, price-sensitive. <back DEMOGRAPHICS forward> Jakarta Selatan - 12240 www.ismayagroup.com/FOOKYEW wwww.facebook.com/F00KYEW • Type of dishes // Chinese • Seating capacity // 126 seats • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No • Outdoor seating // Semi-Outdoor • Delivery service // No • Valet Service // Yes (mall valet) • Reservation // No • Wi-fi // Yes back to content www.twitter.com/FOOK_YEW K itchenette Restaurant & Crêperie is a heartwarming concept from Ismaya Group, where you are the heart and soul of our kitchen. Kitchenette serves you home-cooked goodness, great coffee, and various fresh off-the-kitchen comfort foods. The kitchen is a country in which there are always discoveries to be made. The interior of the dining area is filled with kitchen dressings. Peek through our shelves and cabinets, kitchen equipment and kitchen accessories, you’ll find temptation in the form of sweet integrated in a ‘structured messiness’; just like inside luscious desserts. Enjoy them all with our a family’s kitchen. The space is also cozy, ‘homey’, excellent range of coffee and tea, either and casual. It portrays the friendly atmosphere that hot or cold, by itself or as a base for many you feel when entering a friend’s house/kitchen. This other refreshing beverage selections from concept works throughout the day - from brunch our heart-warming kitchen. and all throughout lunch, afternoon tea, dinner, to next chapter>> late night social drinks. In our kitchen, you will find a large selection of galettes, crêpes, salads, and many other comfort buckwheat flour, natural ingredients, and a dash of Indonesia Mall, Kitchenette is now serving love. Our light sweet crêpes are filled with every you at Central Park Jakarta, Beachwalk Bali delicious idea imaginable to satisfy your sweet and soon Senayan City and other locations tooth. Our salad bar provides freshly prepared salad throughout Jakarta. selections that can be served as a main course <back Having expanded from its first outlet at Plaza or as a complement to our crêpes, and they are deliciously dressed with our special secret-recipe back to content The basic premise behind Kitchenette’s concept is to create a social space, in the form of a restaurant/café that portrays the experience of dining inside a kitchen of a friend whose family members love to cook. Usually inside a kitchen or around a dining table is where families mostly interact. It is arguably the most important room inside the house for social interaction. Kitchenette aspires to bring a little ‘nostalgia’ or ‘flashback’ for its customers. right in front of you and handcrafted with organic forward> foods. Our savory galettes are freshly made to order Central Park BEACHWALK BALI & Crêperie Tribeca Park Pavilion (Ground Floor) Jalan Pantai Kuta - Bali 80361 OPERATION HOURS Jl S. Parman Kav 28 P: 0361 8464 937 Monday - Thursday : Plaza Indonesia Jakarta Barat Plaza Indonesia Extension 1st Fl. P: 021 2920 0260 (10.00 - 10.30PM) ismayagroup.com/kitchenette www.facebook.com/k1tchenette www.twitter.com/k1tchenette next chapter>> Kitchenette Restaurant Friday - Sunday (10.00 - Midnight) Jl. M.H. Thamrin Kav. 23 - 30 Jakarta 10310 SENAYAN CITY P: 021 2992 3580 Ground Floor Jl. Asia Afrika 19 forward> P. 021 2932 0260 • SES: A/B+ (middle-high to higher class) • Gender: Female 60% - Male 40% • Age: 18 – 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated • Occupation: young executives, urban housewives, college students • Family life: young single, young couple, older couple food enthusiasts, love good food, receptive to new ideas/things, active and critical, convenience-oriented, love to socialize, in the mainstream culture, like to be “seen” • Type of dishes // French; European • Seating capacity // Plaza Indonesia: 120pax, CP: 124pax, Bali: 148 • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No <back Psychographics • Outdoor seating // No • Delivery service // No • Valet Service // Yes (Mall Valet) • Reservation // Yes • Wi-fi // Yes back to content DEMOGRAPHICS Sugar, spice, and everything nice. Wait for our opening, to taste the dreamy surprise... back to content <back forward> next chapter>> G SOO N N I M CO A vintage New York style cafe ambiance, combined with ingenious Belgian chocolate desserts made by true chocolatiers, creating a unique urban concept attracting all pleasure seekers. Following a huge success in JakartaIndonesia, M Cafe the new cafe from Magnum Ice Cream will soon set it’s foot in many different countries, back to content <back forward> next chapter>> creating a worldwide phenomenon. next chapter>> forward> OPERATION HOURS Twitter @MyMagnumID East Mall – Garden District Monday - Thursday : Facebook : Magnum Level 3A 11am - 10pm www.mymagnum.co.id <back GRAND INDONESIA Shopping Town Jl. M.H. Thamrin No. 1 • Type of dishes // Asian & Western • Seating capacity // 150 seats • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes (Grab&Go) • High Chair // Yes • Average check // IDR 50.000 ++ • Private Room // No • Outdoor seating // Yes (Deck) • Delivery service // No • Valet Service // Yes (Mall Valet) • Reservation // No • Wi-fi // Yes back to content Jakarta OPENING SOON back to content <back forward> next chapter>> Brewing something fresh for the city that loves to drink! The atmosphere at SushiGroove is warm, fun and inviting, relaxing and quite funky. Incorporating tasty unique Japanese dishes, SushiGroove is a trendy yet casual sushi bar aimed AT APPEALING to sushi and Japanese food lovers of all types and budgets cool design, groovy hip music and a warm friendly service; SushiGroove will take the sushi-eating experience to a new level. SushiGroove targets a market wanting quality and value with a difference. This is the perfect venue for a quick meal. There is no long wait for food preparation, so it is the ideal location In addition to our unique sushi menu, which for the businessman on the run, the shopper consists of 40 different items and most of them wanting a quick fix, or even for those wishing to unique to SushiGroove, we also serve a new enjoy a movie. For those all-day diners who like variety of Japanese dishes from small plates, to dine and hang around, they can also do so rice and noodles, japaghetti, nigiri sashimi, and while enjoying our unique variety of beverages set bento-box. With sushi roll prices starting and mocktails. Relax, feel comfortable and at Rp18,000,- and other hot food starting at enjoy the music. Mingle amongst friends all the Rp9,000,- SushiGroove will definitely prove to while appreciating the delicious sushi creations be a great value for everybody. <back back to content SushiGroove is more than just great sushi. It’s a very fun way to eat! forward> next chapter>> on the long communal tables. PONDOK INDAH MALL 2 MALL TAMAN ANGGREK CITYWALK SUDIRMAN MALL KELAPA GADING 3 GRAND INDONESIA EMPORIUM PLUIT PACIFIC PLACE PARIS VAN JAVA Ground Floor Level 3 Level 4 GF # 05 Gourmet Walk - Ground Floor Level 3A West Mall Level 4 Level 5 (Urban Kitchen) Ground Floor (Urban Kitchen) Jl. HR Rasuna Said Kav. 62 Jl. Metro Pondok Indah Jl. Let. Jend. S. Parman Kav. 21 Jl. KH Mas Mansyur No. 121 Jl. Bulevard Kelapa Gading Jl.M.H Thamrin No.1 Jl.Pluit Raya Kawasan CBD Pluit SCBD Lot 3 & 5 Jl. Sukajadi No. 137 – 139 Kuningan, Jakarta 12920 Pondok Indah, Jakarta 12310 Slipi, Jakarta 11470 Jakarta Blok M, Jakarta 14240 Jakarta 10310 Jakarta Jl. Jendral Sudirman Bandung - 40162 P. 62.21.522.9955 P. 62.21.7592.1000 P. 62.21.560.9800 P. 62.21. 2555. 8553 P. 62.21. 4585.3650 P. 62.21 2358 0697 P. 62.21 6667 6336 Jakarta 12190 P. 62.22.820 63600 • SES: A/B+ (middle-high to higher class) • Gender: Female 50% - Male 50% • Age: 15 – 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated • Occupation: college students, first jobbers, young executives, entrepreneur • Family life: young single, young couple, young family food enthusiasts, love good food, health-conscious, adventurous, trendy, open minded, easy going, sociable, relaxed, pricesensitive. • Type of dishes // Japanese Fusion • Seating capacity // 50 – 100 seats • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No • Outdoor seating // No • Delivery service // Yes (Limited Area) • Valet Service // Yes (Mall Valet) • Reservation // Weekdays only • Wi-fi // Yes back to content <back P. 62.21. 9448 4171 Psychographics DEMOGRAPHICS forward> next chapter>> www.twitter.com/sushigroove www.facebook.com/sushigroove www.ismayagroup.com/sushigroove GEDUNG SETIABUDI ONE Served hot on your table or have it to go. While you’re at it, order a really nice cold beer from our extensive range of beer brands. That’s what we call it, folks… the best feeling in the world. Pizza & Beer time with your family, friends, colleagues, or just hanging out with yourself at the bar listening to great music or watching the latest sports game. At Pizza e Birra, we commit ourselves to serving you one of a kind Pizza with a twist, inspired by the classic traditional, old and new pizza pies, not to mention affordable and good value prices that don’t hurt your pocket. Surely, here you will find one dining experience with a relaxing ambiance and the great at old factories and warehouses. forward> walls and kitchen fixture and decoration that you may only find <back an old warehouse with a modern feel. You can find old rustic next chapter>> taste of pizza and beer. The interior itself reflects a mixture of back to content A delicious love affair between pizza and beer. Plaza Indonesia Extension Setiabudi One Pizza e Birra Gandaria City Pizza e Birra Central Park Plaza Indonesia 5th Floor Setiabudi One Ground Floor Gandaria City Mall - Mainstreet Tribeca Park Pavilion Jl. Jend. Sudirman Jl. HR Rasuna Said Kav.62 Ground Floor Jl. S. Parman Kav. 28. Jakarta, Indonesia Jakarta Selatan Jl. Iskandar Muda. Jakarta Barat P: 021 319 28070 P: 021 520 3230 akarta Selatan P: 021 2920 0262 P: 021 2905 2953 Pizza e Birra Paris Van Java, OPERATION HOURS Bandung Sunday to Thursday (10 AM – 10PM) PVJ Ground Floor Friday to Saturday (10 AM - Midnight) Jl. Sukajadi No. 137-139 Bandung www.facebook.com/pizzaebirra • Occupation: college students, first jobers, young executives, urban housewives, entrepreneur • Family life: young single, young couple, young family food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, influenced by peer pressure, love to hang out with families, friends and even colleagues,brand-conscious, anchored in popular culture, inclined for differentiation and sophistication, open minded and quick adaption with modern products. www.twitter.com/ pizzaebirra • Type of dishes // Italian • Seating capacity // - • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Outdoor seating // No • Delivery service // No • Average check // IDR 150.000 ++ • Private Room // No www.ismayagroup.com/ pizzaebirra • Valet Service // Yes (Mall valet) • Reservation // Yes • Wi-fi // Yes back to content Psychographics • SES: A/B+ (middle-high to higher class) • Gender: Female 45% - Male 55% • Age: 18 – 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated DEMOGRAPHICS <back forward> next chapter>> P: 022 8206 4123 TM COMING SOON Hot and cold combination has never been as good as this! <back forward> next chapter>> TM back to content TM JAPANESE CASUAL Pasta de Waraku is a a casual dining concept focused on Japanese Pasta Dishes with a strong emphasis on ‘Healthy Eating’. With over 72 different Japanese Pasta items and other signature dishes such as Japanese inspired Pizza and Baked Gratins, Pasta de Waraku has introduced a new exciting menu offering that combines Italian traditional dishes with Japanese ingredients and flavours. All menu items are created by Japanese chefs using Japanese ingredients with Italian cooking indulge in. Pasta de Waraku believes in providing healthier food that looks and tastes great, all at affordable prices. next chapter>> methods; creating unique dishes that will excite pasta enthusiast with new combinations to The restaurant decor is modern Japanese combining wood and bamboo wall treatment against splashes of liberal red. One of the highlights of each Pasta de Waraku outlet are favourite dishes; guests will be able to decide what they’ll be eating even before they see the menu. Pasta de Waraku is a perfect place for any occasion, from clamorous family forward> the attractive window displays which showcase Japanese made replica’s of the restaurants back to content <back gatherings to casual business lunches. PASTA DE WARAKU JAPANESE CASUAL PASTa & CAFE RESTAURANT PONDOK INDAH MALL 2 MAL TAMAN ANGGREK Restaurant Row, Level 3 Level 2 Jl. Metro Pondok Indah Blok 3B Jalan Letjen. S.Parman Kav. 21 Jakarta Selatan Jakarta 11470 Phone. (021) 7592 0608 Phone. (021) 563 9590 GRAND INDONESIA Shopping Town OPERATION HOURS East Mall – Garden District Level 3A Monday - Thursday : Jl. M.H. Thamrin No. 1 11am - 10pm Jakarta 10310 Phone (021) 2358 0916 www.ismayagroup.com/pastadewaraku www.facebook.com/pastadewaraku forward> next chapter>> www.twitter.com/pastadewaraku food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, price-sensitive. • Type of dishes // Japanese • Seating capacity // 97 (GI), 108 (MTA), 86 (PIM) • Smoking area // No • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No <back Psychographics • Occupation: young executives, college students, high school students, housewives • Family life: young single, young couple, young family • Outdoor seating // No • Delivery service // No • Valet Service // Yes (Mall Valet) • Reservation // Yes • Wi-fi // Yes back to content DEMOGRAPHICS • SES: A/B+ (middle-high to higher class) • Gender: Female 55% - Male 45% • Age: 20 – 34 • Monthly income level: > IDR 3,000,000 • Education: College-educated Exceeding your expectations, one bite at a time… Ismaya Catering Co. is Ismaya Group’s dedicated catering company to address the growing demands of premium catering services in Jakarta. Ever since 2009, Ismaya Catering Co. has become a trusted Food & Beverage partner engaged by its continuously growing client portfolio, from corporate events, private functions, weddings, birthdays and elaborate large functions. The collective goal for the team back to content <back forward> next chapter>> is that every client’s wishes are fulfilled and exceeding their expectations. The Extensive menu selection is a combination of the best food and drink selections from Ismaya’s renowned bands, such as: Pizza e Birra’s oven-baked thin crust pizzas, Blowfish’s modern Japanese cuisine, Dragonfly and Puro’s Spanish and Asian tapas menu, Kitchenette’s home-cooked dishes, Sushigroove’s signature sushi, Social House’s comfort food inspired from worldwide regions, and of course, Ismaya Catering Co.’s signature dishes, which include Indonesian local favorites. a venue for food testings as well. The gallery is comfortably designed to mimic a home space where clients can view dining room decor, event pictures, and select dinnerware collections for their upcoming events. The gallery is also partnered with a one of a kind cafe concept, which showcases multi-colored coolers offering unique and distinctive beverages from all over the forward> and gallery make it convenient for clients to meet with the catering team to plan for their upcoming events and as next chapter>> The gallery was created as an additional service to our guests. Located in Grand Indonesia Shopping mall, the cafe and sweet treats. back to content beans including single origin blends. Serving a menu from heavy meals to light bites <back world, such as full-range of beers. The café also offers fantastic Indonesian coffee next chapter>> WEST MALL - Jakarta, Indonesia, 10310 @ismayacatering forward> Grand Indonesia,East Mall. 5th Floor www.facebook.com/ismayacatering Jl. M.H. Thamrin no 1, Jakarta 10310 ISMAYA CATERING CAFE www.ismayagroup.com/catering OPERATION HOURS • Occupation: college students, first jobers, young executives, urban housewives, entrepreneur • Family life: young single, young couple, young family food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, influenced by peer pressure, love to hang out with families, friends and even colleagues,brand-conscious, anchored in popular culture, inclined for differentiation and sophistication, open minded and quick adaption with modern products. • Type of dishes // Italian • Seating capacity // - • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 150.000 ++ • Private Room // No <back Psychographics • SES: A/B+ (middle-high to higher class) • Gender: Female 45% - Male 55% • Age: 18 – 40 • Monthly income level: > IDR 3,000,000 • Education: College-educated • Outdoor seating // No • Delivery service // No • Valet Service // Yes (Mall valet) • Reservation // Yes • Wi-fi // Yes back to content DEMOGRAPHICS THE NEW ISMAYA DINING CARD! INSTANT PROCESS, INSTANT BENEFITS! NOMINAL VALUE IN YOUR CARDS! BIGGER SAVINGS! • DOUBLE-UP REBATE on your birthday! Valid for 7 days (D-Day + 6 Day Afterwards) INSTANT process! • Exclusive 90% SURPRISES: Seasonal ID exclusive promotions, benefits, and giveaways! next chapter>> Our lifestyle card that provides special benefits, exceptional birthday rewards, unique seasonal privileges and many surprises at participating Ismaya Group outlets. <back • With a selection of over 20 exciting locations, your ID Card is welcomed at various ISMAYA DINING outlets in Indonesia and at our selected partner venues. Whatever the occasion, you will find a restaurant that suits your appetite. back to content • Be the first to receive updates and invites to special food promotions, new menus and events. forward> • Instantly get IDR 100.000 worth of rebate value inside the card. back to content <back forward> next chapter>> SKYE serves international ethnic cuisine focusing mostly on Hispanic food, with some strong integration of Middle-Eastern, and Asian countries delicacies. The menu was created by the Executive Chef Tim Bartholomew (Australia), a culinary prodigy coming out of 2-chef’s hat Bentley Restaurant & Bar in Sydney, giving a unique twist to the usual East and West fare. Located in the heart of the city, on the 56th floor rooftop of BCA Tower - Grand Indonesia, Thamrin, SKYE is established to be a “Lifestyle Resort in The Sky” and an iconic landmark for the city, providing a unique atmosphere for a quick getaway for Jakartans from their daily With its unique Southern-American influence on its architecture and interior design, SKYE is comprised of spacious indoor and outdoor next chapter>> hectic lives. areas where it offers it’s patrons a one-of-a-kind panoramic view of the city’s horizons as they of signature dishes and drinks. SKYE’s outdoor area is a “bistro by day, lounge by night”, while forward> are invited to indulge in a sumptuous selection <back the indoor area is an “all-day dining” restaurant. back to content “ A LIFSTYLE SANCTUARY AMONG THE CLOUDS SKYE BISTRO & LOUNGE BCA Tower Level 56 Jl. M.H. Thamrin No.1 Jakarta Barat www.facebook.com/SKYE.jakarta www.twitter.com/SKYE_56 www.ismayagroup.com forward> next chapter>> FEATURED IN: • Occupation: young executives, college students, entrepreneurs, business owners, expatriates • Family life: young single, young couple Love good food, receptive to new ideas/things, active and critical, convenience-oriented, love to socialize, in the mainstream culture, like to be “seen”, inclined to claim self existence, hip, modern, young and have vibrant lifestyle. • Type of dishes // Chinese • Seating capacity // 126 seats • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No <back Psychographics • SES: A/B+ (middle-high to higher class) • Gender: Female 60% - Male 40% • Age: 19 – 35 • Monthly income level: > IDR 10,000,000 • Education: College-educated • Outdoor seating // Semi-Outdoor • Delivery service // No • Valet Service // Yes (Gandaria City Valet) • Reservation // No (until further notice) • Wi-fi // Yes back to content DEMOGRAPHICS Dragonfly is known as one of Jakarta’s hot spots and after being open for 8 years it is still highly recognized as one of the leaders in the F&B (Food & Beverages) and Entertainment industries. In spite of that, Ismaya Group continues to be forward thinking. We keep developing our event concept in order to bring a fresh, more cutting edge experience to all past, present and future Drangonflyers, which will ultimately ensure that Dragonfly retains it’s title as the best, top caliber F&B and entertainment venue in Indonesia for many years to come. The food at Dragonfly is a combination of Asian and Spanish tapas, which people can enjoy while socializing, relaxing and listening to the music in our awesome ambiance. The interior design of Dragonfly can be described as Modern Asian incorporating among other elements, warm wood, contemporary wall lighting, high ceilings and it’s signature elegant and alluring leaf pattern. These elements are combined seamlessly to create a warm, sophisticated ambiance, which epitomizes the essence of Asian design with a modern take on traditional elements. The ambiance lends itself cocktail bar or the red-hot late night party venue that it has become famous for being. The clubby soundtrack of disco, funky house, 80’s – 90’s and next chapter>> perfectly to either an early evening “chill-out” deep house spun by an eclectic mix of resident DJ’s totally rounds off the experience to create the The name DRAGONFLY itself is chosen to represent forward> ultimate clubbing destination. people with a certain “buzz”, people with sociable character and vibrant lifestyle. For them DRAGONFLY <back the people that this establishment caters to, i.e. back to content is their nest. OPERATION HOURS www.facebook.com/dragonflyclub Graha BIP – Jl Jend Gatot Subroto 23 LOUNGE/BAR www.twitter.com/clubDRAGONFLY – Jakarta 12930 Wednesday, Friday, Saturday: www.ismayagroup.com/dragonfly Phone +62 857 10 8000 03 18.00-04.00 forward> DRAGONFLY next chapter>> FEATURED IN: • SES: A/B+ (middle-high to higher class) • Gender: Female 60% - Male 40% • Age: 21 – 40 • Monthly income level: > IDR 10,000,000 • Education: College-educated • Occupation: young executives, entrepreneurs, urban housewives, business owners, expatriates • Family life: young single, young couple open minded, hip, fun, receptive to new ideas/things, active and critical, convenience-oriented, love to socialize, in the mainstream culture, financially settled, like to be “seen”, and have vibrant lifestyle. • Type of dishes // Various • Seating capacity // 100 (lounge), 300 seating + standing • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 100.000 ++ • Private Room // No <back Psychographics • Outdoor seating // Semi-Outdoor • Delivery service // No • Valet Service // Yes (Gandaria City Valet) • Reservation // No (until further notice) • Wi-fi // Yes back to content DEMOGRAPHICS With its avant-garde design, it will stimulate and awaken the senses. Refined and sensuous, cuisine, created by executive chef Hugo Adrian of San Francisco, integrating western ingredients and techniques with traditional Japanese cooking. next chapter>> BLOWFISH specializes in modern Japanese Japanese design elements into its edgy and modern decor, creating a unique nightlife award - winning contemporary J apanese restaurant and bar , experience. All in all, BLOWFISH is an exuberant celebration of the best of Japanese food, design, and lifestyle. back to content B L O W F I S H , the highly acclaimed and <back BLOWFISH incorporates stunning ethnic forward> Connected to the restaurant, the lounge at Jl Jend Gatot Subroto Kav 42 Jakarta 12710 – Indonesia OPERATION HOURS RESTO: THE WORLD – BOOK 2008 City Plaza at WISMA MULIA W O R L D ’ B A S E D O N C O O L R E S TA U R A N T – T O P O F O N E O F ‘ T H E C O O L E S T R E S TA U R A N T S I N T H E BLOWFISH KITCHEN AND BAR Lunch Monday to Friday (11.30 – 14.00) Dinner Monday to Tuesday (18.00 – 22.30) Wednesday to zSaturday (18.00 – 23.00) LOUNGE: Friday & Saturday (22.00 – 04.00) www.blowfish-puro.com www.ismayagroup.com/blowfish forward> next chapter>> www.facebook.com/blowfishjakarta • Type of dishes // Japanese • Seating capacity // 84 seats (resto), 114 person (lounge), 800-900 standing • Occupation: young executives, college students, entrepreneurs, business owners, expatriates • Family life: young single, young couple • Smoking area // Yes • Waiting staff // Yes <back • SES: A/B+ (middle-high to higher class) • Gender: Female 60% - Male 40% • Age: 19 – 35 • Monthly income level: > IDR 10,000,000 • Education: College-educated Psychographics Love good food, receptive to new ideas/things, active and critical, convenience-oriented, love to socialize, in the mainstream culture, like to be “seen”, inclined to claim self existence, hip, modern, young and have vibrant lifestyle. • Take Away // Yes • High Chair // Yes • Average check // IDR 150.000 ++ • Private Room // No • Outdoor seating // No • Delivery service // No • Valet Service : Yes • Reservation : Yes • Wi-fi // Yes back to content DEMOGRAPHICS next chapter>> forward> <back back to content The new reconstructed Puro is now a Lounge that sports a dark and seductive look, austere yet sexy, classy and hip at the same time. Puro Lounge next chapter>> City Plaza at WISMA MULIA Jl Jend Gatot Subroto Kav 42 Jakarta 12710 – Indonesia OPERATION HOURS LOUNGE: forward> Friday & Saturday (22.00 – 04.00) www.blowfish-puro.com www.facebook.com/blowfishjakarta • Type of dishes // Various • Seating capacity // 84 (Resto) 114 (Lounge), 800 - 900 (Standing) • Smoking area // Yes • Waiting staff // Yes • Take Away // Yes • High Chair // Yes • Average check // IDR 150.000 ++ • Private Room // No • Outdoor seating // No • Delivery service // No • Valet Service // Yes • Reservation // No (Recommended) • Wi-fi // Yes back to content <back www.ismayagroup.com/blowfish back to content <back forward> next chapter>> next chapter>> forward> <back back to content Ismaya Live is the live / touring division of Ismaya Group, formed to channel the Group’s passions for promoting exciting entertainment and live performances. It aims to be the number one trusted partner for sponsors to connect their brands with their audiences through Ismaya Live events.. ISMAYA LIVE is the latest project by the Ismaya Group, it is our mission to gradually become the industry leaders in Indonesia’s Live Music and Entertainment Event by bringing in on-demand artists from all over the world and to become the #1 partners for Sponsors to promote their products and brands to their consumers through our events. Our diversified events portfolio consists of leading worldrenown acts from many different genres, from Katy Pery (Pop), David Guetta, (Electronic), Yeah Yeah Yeahs (Indie), Bloc Party (Rock), Suede (Britpop), 2PM (K-Pop), and so many more. IsmayaLive annual festivals are also one of most awaited events in the region. D.W.P (Djakarta Warehouse Project) is the nation’s biggest and leading dance music festival, with more than 23,000 people attending in 2012 in 1 day. Jakarta Culinary Festival is the nation’s leading culinary lifestyle festival, with over 40,000 people attending each of the last 2 years. Also, because of our passion in nonmainstream music, Love Garage is also the country’s biggest Indie Music Festival, and in 2012 pulled in almost 8000 people. ROYKSOPP 2PM BEBEL GILBERTO SUEDE CUT COPY ZEE AVI JAMES YUILL EMPIRE OF THE SUN TWO DOOR CINEMA CLUB KINA GRANNIS YEAH YEAH YEAHS TAIO CRUZ BAG RAIDERS LIL’ JON BLOC PARTY THE TEMPER TRAP THE DRUMS SHONTELLE M.I.A BEN FOLDS LADYTRON RUSSELL PETERS DAVID GUETTA STEVE ANGELLO RASMUS FABER SIMIAN MOBILE DISCO JUSTICE CALVIN HARRIS PETE TONG A-TRAK AVICII MARK RONSON MARTIN SOLVEIG JAZZY JEFF AXWELL GROOVE ARMADA BOB SINCLAR DASH BERLIN SEBASTIAN INGROSSO KASKADE DIGITALISM back to content <back forward> KATY PERRY next chapter>> www.ismayalive.com forward> <back back to content DJAKARTA WAREHOUSE PROJECT (DWP) is Indonesia’s biggest & leading annual dance music festival, consistently featuring a selection of International and Indonesia’s best electronic artists / djs in one-of-a-kind dramatic décor, and completed with the best quality production of sound, lights and music. next chapter>> Indonesia’s Biggest Dance Music Festival next chapter>> EMMA HEWITT CALVIN HARRIS, BRODINSKI LIFELIKE COSMIC GATE PAUL VAN DYK GESAFFELSTEIN KASKADE CHUCKIE KNIFE PARTY LATE NIGHT ALUMNI BOB SINCLAR DASH BERLIN MARKUS SCHULZ, NINA KRAVIZ BOTTLESMOKER FERRY CORSTEN A-TRAK ANGGER DIMAS, LADYTRON DAVID MORALES Since it’s incarnation in 2009, the attendances of Electronic Dance Music lovers at D.W.P have grown rapidly. 2009 pulled in 3000 forward> CYBERJAPAN people, 2010 pulled in 5000 people, 2011 pulled in 9000 people, and the latest in 2012 pulled in a strong 23,000 people over 1 day. 2012-edition of D.W.P featured the massive line-up of Avicii, Calvin Harris, Paul van Dyk, Knife Party, Markus Schulz, A-Trak, Porter <back PORTER ROBINSON, Robinson, Brodinski, Gesaffelstein, Late Night Alumni, Nina Kraviz, Angger Dimas, Cyberjapan, and 20 of Indonesia’s leading EDM local heroes. back to content AVICII One Month of Good Food, Good Drinks, and Good Fun! JCF (Jakarta Culinary Festival) is a one-month long festival that covers a multitude of new and exciting F&B related events from raw materials to finished products. It is a perfect event for all Jakarta foodies to taste, learn, and experience various food creations from many culinary experts, restaurants, and high-quality products from different F&B suppliers. There are many goals for JCF, amongst them building a stronger culinary community in Indonesia, offering an tourism industry in Indonesia. JCF is organized by Ismaya Catering Co. together with Ismaya Live. On organizing JCF, Frans Widjaja, JCF’s Managing Director, comments: “Organizing a festival like this is next chapter>> educational forum for exchange amongst culinary enthusiasts and contributing to the fun yet very complex—in terms of matching the artists’ (chefs) schedules, matching government, hotel, airlines, the media, and the list goes on. The preparation also requires a lot of finesse as we’re dealing with many people from all over the world forward> the support from sponsors and various partners, not just F&B-related, but also the and teamwork. It’s like building a massive puzzle where we have to gather everything and put every piece in its place at the right time. We’re very fortunate that we have a <back who are experienced and well known in the industry. It takes a lot of time, patience growing Ismaya Group family as well as culinary trade partners who have a common back to content vision to support the growth of the festival.” back to content <back forward> next chapter>> Vindex Tengker George Colambaris Staying true to the original concept, JCF 2012 is a one-month festival that features tantalizing fun filled culinary events at various venues. It was kicked off with a Grand Opening Expo, featuring Indonesian and International chefs performing cooking demos, partner venues offering a taste of their restaurant menus, delicious food and beverage suppliers showcasing their latest and greatest products, trade experts offering educational classes, and many more. JCF is a perfect event for all Jakarta next chapter>> www.jakartaculinaryfestival.com International master chefs and Indonesia’s culinary stars, as well as high- <back quality products from different F&B suppliers. forward> foodies to taste, learn, and experience various food creations from back to content Mario Batali If you are after a culinary journey with a twist at reasonable prices, Kitchenette’s food and homey atmosphere will not disappoint.” -JAKARTA GLOBE JAKARTA CULINARY FESTIVAL IT’S More than just making mouths water, the festival gives visitors a chance to learn about the latest trends in the culinary world. -THE JAkART POST BLOWFISH Blowfish is arguably one of the most happening places in Jakarta. This is a place to be seen, where people can chill out in style, dressed to kill. -THE JAkART POST SOCIAL HOUSE Tasty asian-fusion dishes and good wines matched with views of bustling Jalan Thamrin below. -SUPER FUTURE SOCIAL HOUSE SOCIAL HOUSE: A wonderful spot at which to sip a cocktail while watching the sun set over the city streets and the sky grow dark behind the well-lit fountain.” DRAGONFLY MAGNUM CAFE Dragonfly makes it long-standing favourite among the hip crowd and keeps it at the forefront of the industry MAGNUM CAFE: The new incarnation of the cafe riffs on just about every trend now taking hold in Jakarta.” -DestinAsian MAGAZINE -JAKARTA GLOBE DRAGONFLY “DRAGONFLY : Glistering in the dark in Jakarta -WALLPAPER THAI MAGNUM CAFE The Magnum Cafe in Indonesia received a healthy response, with longer lines than Krispy Kreme doughnuts. next chapter>> KITCHENETTE -BANGKOK POST SOCIAL HOUSE DUBAI Good food quality and really nice atmosphere. Great casual spot. -TabletHotels.com forward> All in all, Blowfish is an exuberant celebration if the best of Japanese food, design and lifestyle // Jakarta’s swankier establishment..! -DestinAsian MAGAZINE “SKYE : The Jakartabased restaurant group Ismaya has quietly assembled an impressive portfolio, and its latest venture Skye, on the rooftop of Jakarta’s BCA Tower, is no exception.” -WALLPAPER <back BLOWFISH SKYE back to content PEOPLE HAVE BEEN TALKING ABOUT US FROM PRINT TO SCREEN,RADIO TILL INTERNET, THEY SAY.... “DRAGONFLY: Inside this super-trendy bastion of VIP cool, strobes and columns of blue, red and gold light keep things pulsing. Celebrity DJs are an act in and of themselves.” -FROMMERS JAKARTA CULINARY FESTIVAL 2012 A wonderful event, gathering celebrity chefs and culinary experts, presenting delicious treats and food bazaar in one place.” -JAKARTA GLOBE SOCIAL HOUSE This trendy but laid-back loungestyle cafe is perfect for a relaxing meal and a bottle of wine. -FROMMERS DRAGONFLY “fetchingly stylish and seductively intimate.” -LIFESTYLE + TRAVEL SOCIAL HOUSE Social House, the name says it all. This place is undoubtedly home to all things social in Jakarta. -TIMEOUT JAKARTA SOCIAL HOUSE DUBAI (UAE) BLOWFISH funkadelic restaurant with an avant-garde ethos and excellent modern Japanese cuisine. Attached to the restaurant is a supertrendy bar of the same name with raging DJs, club-standard black furniture and walls, funky lighting and plenty of beautiful people.” -Frommers SOCIAL HOUSE: The chic, pale wood–clad Social House is one of the city’s coolest hangout spaces.” -Travel and Leisure Asia AND MANY MORE... forward> SOCIAL HOUSE JAKARTA <back The success of the cafe, which features the iconic chocolate-coated ice cream on a stick, is a tribute to the rising power of the middle-class, empowered by robust demand and growing investment in the farflung archipelago. -Reuters next chapter>> MAGNUM CAFE back to content When you can’t decide whether you’re craving for something Asian or Western, hit this affordable all-day Eclectic in Dubai Mall, which whips up an almost overwhelming variety of international cuisines all decent, some exeptional. The decor is an amazing blend of classy and rustic with wooden crates and merchandise-stocked shelves galore, but an open plan means you might have mall-goers staring at you while you eat, so try to snag a table with great views of Dubai Fountain. P.S. NO alchohol. -ZAGAT Head of Public Relations : [email protected] Group Marketing Manager : [email protected] Membership Department : 0818 99 4343 (Mon – Fri, 9am – 6pm) Recruitments : ismayagroupcareer.wordpress.com
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