Indonesia Media (Case study: Print Media)

Moscow 24 June 2011
RIA Novosti is a leading
Russian media company with
a rich 70-year history. Today,
the RIA Novosti media
holding
includes
the
eponymous
multimedia
Russian Information Agency,
the Russian Agency of Legal
and Judicial Information, the
R-sport news agency, the
Moscow News Publishing
House,
which
publishes
newspapers
in
Russian,
English and Arabic, a press
center, as well as more than
70 Internet resources in 14
languages.
In celebration of its
70th anniversary, the
RIA Novosti media
holding launches the
International Future
Media Forum, which
focuses on the
development of media
technology, the impact
of new and traditional
media on society, and
the future of
journalism.
Special
session:
Russian and
Foreign Media:
Past, Present,
Future
Indonesia Media Lanscape
Dr. Irwansyah, MA
Center of Communication Studies, Universitas Indonesia
Indonesia in Map
Indonesia
Country that united by sea with 17,508 islands, 33 provinces, 238 million people, 300+ ethnic
groups, 5 religions,
Indonesia
Most of media grow at the capital city of Indonesia, Jakarta, with population 9,580,000 people
Media landscape
Drastic Liberalization (Reformation) Since 1998
1.
The closure of powerful Ministry of Information
2.
Introduction of new laws and presidential
decrees designed to protect freedom of the
press, reduce censorship
3.
Liberal access to acquiring publication permits
(SIUPP)
4.
Growing numbers of regional and community
media, e.g. Pikiran Rakyat – West Java, Jawa Pos
– East Java, Waspada – North Sumatera. Each
has regional dialect
5.
Indonesia rank 117 on Freedom Index based on
2010 by Reporter Without Borders * - 2009 rank
no. 100
6.
Consolidation in the media, the birth of media
mogul & conglomerates
7.
Conversion to Online by key national media
Media Landscape
Media
TV
Number
National
1 state-owned station
(TVRI)
Regional
28+ stations
9 privately-owned
stations
(RCTI, SCTV, AnTV,
Metro TV, Trans TV,
Trans7, MNC (TPI), TV
One, Global TV)
Radio
1 national station
(RRI)
800+ registered
frequencies (stateowned & privatelyowned)
Newspapers
200+
Magazines
200+ titles
News Agency
1 (Antara)
On-line Media
Less than 100 (including some sites operated &
maintained by local newspapers)
Regional Media – Key cities
Medan
(North Sumatra)
Bandung
(West Java)
Surabaya
(East Java)
Waspada
Pikiran Rakyat
Jawa Pos
Cover local, national, business, politic and
entertainment news. Distribution reach
Aceh and North Sumatra province
A prominent daily newspaper based in
Bandung, West java. It is the oldest
newspaper in West java.
Readers: A to B class
Readers: A to B class
The largest daily in East Java, and is one
of the largest circulation daily in
Indonesia. Distribution reach Bali &
Central Java
Readers: A to B class
Daily circulations: +/-110.000
Daily circulation: +/- 180.000
Daily circulation - +/- 400.000
Analisa
Daily newspaper published in North
Sumatra.
Tribun Jabar
Surabaya Pos
Daily Newspaper published in Bandung,
Wet Java. Part of the Kompas Gramedia
Group.
Cover general news such as city news,
sports, business & community events.
Distributed mostly around Surabaya
Cover general news such as business,
politic and entertainment
Readers: B class
Readers: B class
Readers: B to C class
Daily circulations +/-80.000
Daily circulations +/- 98,000
Daily circulation +/- 200.000
On-line Media
No.
Name
1
detikcom
2
KOMPAS.Com
3
TEMPOinteraktif.com
4
Berita Liputan6
5
The Jakarta Post
URL
Unique visitors/ month Page views / per
day
www.detik.com
6,1M
65M
www.kompas.com
4,2M
110M
www.tempointeraktif.com
1,9M
8M
920K
17M
260K
1,8M
www.liputan6.com
www.thejakartapost.com
Source: Google Ad Planner and Compete.com
Source : http://www.xmarks.com/topic/indonesia_news
Community Media (Based on Religion)
• 31+ Community Media
– 13+ Moslem Community Media
– 10+ Christiany Community Media
– 6+ Hinduism Community Media
– 2+ Buddhist Community Media
Media Language (Print)
• Language (1):
– Mostly Indonesia
Media Language (Print)
• Language (2):
– Local language:
• Java
• Batak
• Sunda
Media Language (3)
• Language (3):
– Foreign language:
• English
• Mandarin Chinese
Key Media Characteristics
•
•
•
•
•
•
•
Kompas – Macro issues, rarely cover corporate news, more
toward nationalist and prefer exclusive interview
Bisnis Indonesia – Prefer hard data, hard news will go to
online version, print will focus more in investigative type of
article. Same journalists for online and print
Investor daily – Focus on capital market related issue. Treat
rumors as reliable source
The Jakarta Post – Widely read by expatriate, and
businesses through out the region and around the world,
mainly through their website
Tempo (daily & weekly) – Prefer in depth, investigative mind
set, idealism
Kontan (daily & weekly) – Prefer in depth story, investigative
mind set, high with idealism
Republika (daily) – general news, focus on Islamic related
news. Widely read by intellectual Muslim
Conglomeration of Media Ownership
Conglomeration Lippo Group
Jawa Pos
Gramedia Group
Media Nusantra
Citra (MNC) –
Owner
The Riyadi Family
Dahlan Iskan
Jacob Oetama
Harry Tanoe
Media under the
group (along with
circulation/viewer
ship)
Investor Daily
(95,000), The Jakarta
Globe (50,000),
Globe Asia Magazine
(30,000), and
Investor Magazine
(5,000).
Jawa Pos (400,000),
Indo Pos (260,000),
and Rakyat Merdeka
(350,000).
Kompas (600,000),
Kontan (80,000),
Tribun Jabar
(98,000), Tribun
Timur (45,000),
and Tribun Batam
(80,000).
Seputar Indonesia
(200,000), RCTI (TV,
reaching 180 million
viewers), TPI (TV,
reaching 158 million
viewers), and Global
TV (TV, reaching 110
million viewers).
Indonesian Journalist
In General:
1.
2.
3.
4.
5.
6.
Today, most of our journalists have grown more mature and
sophisticated in their reporting – although mistakes are still common
Corruption still exist but less rampant
There are nationalist sentiment among some journalists, to some
extent, e.g. foreign dominance in strategic sector such as retail industry
‘Field experts’ are gradually emerging as there are now a wide variety
of categories (e.g. business, automotive, lifestyle, etc.)
Unexpected change on schedule when meeting media – competing
schedule
Junior reporters: covers general topics and are rotated from one desk to
another
Articles Most Important
33% of those who read Women’s Magazine think that Fashion is the most important articles, this in lines with what the
readers of Cosmopolitan, Female and Dewi, but for Good Housekeeping readers, Family Health, Psychology and Family are
most important.
By All Read Women’s Magazine
Fashion
33
Family Health
27
Recipes
23
Beauty
17
Infotainment
12
Public Figure
Cosmopolitan
Harper’s Bazaar
9
Zodiac
7
Real Life Story
7
Good Housekeeping
Female
Dewi
6
Family
Psychology
By Magazine Titles
4
0
Base: Read Women’s Magazine in P1Y, in %
10
20
30
40
50
60
Source: Nielsen Readership Study for MRA
Most Favorable Articles
Readers of Women Magazine like to be inspired, they like to reading useful health, fashion, beauty tips in their magazines,
keep themselves updated with the latest gossips, and at the same time, learn from others about life!
Read Women’s Magazine
10
9
21
Family Health
20
Fashion
Beauty
To Know How to Stay Healthy/
Health Tips, 50%
To Follow Fashion Trend (74%)
Know how to dress appropriately (11%)
Cooking/Recipes
To beautify myself/ Beauty Tips, 83%
7
Infotainment
7
Real Life Story
7
4
3
3
Family
To create new menu (42%)
For variety of food (24%)
Recipes are easy to implement (20%)
Public Figure
Psychology
Sex
Base: Read Women’s Magazine in P1Y, in %
Keep myself inform with the latest
infotainment news, 90%
To learn from other people’s life/ to be
inspired, 61%
Source: Nielsen Readership Study for MRA
Level of Social Media Development
• Facebook.com
Indonesia Page Facebook Rank
Level of Social Media Development
• Twitter.com
Interesting Fact about Indonesia Twitter
• Indonesia contributes 15 % from all tweets
around the world below Brazil (27%) and
United States of America (25 %) and above
England (7%) and Dutch (4%)
• In January 2011, there are 22.707.725
tweets from Indonesia and 4.883.228
Twitter account from Indonesia
• The number of tweets from Indonesia
occured from 18.00 – 22.00 with around
1.400.000 – 1.600.000 tweets
• During weekend the number of tweets
increase into 3.500.000 tweets or aroud
5,59 tweets per account
• The comparison number of tweet and
retweet is 53% retweet and 47 % tweet
• Ten cities in Indonesia with the highest
tweets : Jakarta (16,33 %), Bandung
(13,79%), Yogyakarta (11.05 %), Semarang
(8,92 %), Surabaya (8,21 %), Malang (7,41
%), Medan (7,25 %), Bali (6,01 %), Riau
(4,66 %) dan Palembang (3,62 %).
• The highest of trending topics is the
discussion about football: 20,15 %
• The users of twitter account use 43%
UberTwitter (UberSocial) application, 16 %
API, and 11% Twitter for Blackberry.
http://www.bawelohbawel.com/fakta-menarik-tentangtwitter-di-indonesia/
Level of Social Media Development
Level of Social Media Development
• Kaskus.us
Level of Social Media Development
• Koprol.com
Level of Social Media Development
•
•
As a result, Indonesian media and companies are starting to tap into social media
to deliver their own generated contents to the masses
Unlike traditional media, social media allows for real-time updates and features
two-way communications, in which viewers can leave feedbacks or comments for
the content’s original provider
International Media Presence In Indonesia
•
Newswires
•
– Dow Jones: has a bureau in Jakarta
– Bloomberg: has a bureau in Jakarta
– AP: has a bureau in Jakarta and a
correspondent in Bali
•
Electronic
– BBC: has a correspondent in
Jakarta
– CNN (HK): has a producer and a
correspondent in Jakarta
– Bloomberg TV (SIN): no
correspondent in Jakarta,
dispatches crew from Singapore
– Al Jazeera (KL): has a producer, a
cameraman, and reporter in
Jakarta
– Channel News Asia: has a
correspondent in Jakarta
Publications
– WSJ: has a correspondent in
Jakarta
– Financial Times: has two
correspondents in Jakarta
– IHT: no correspondents in Jakarta,
use freelancers
•
Utilizes many local correspondents
and stringers (free lancers)
“The
role of mass media has improve in
2009 election...”
The State Influence the Mass Media
(Level of Censorship)
Freedom Index based on Reporter Without Border
117
111
103
100
0*
2010
2009
2008
2007
* Reporter without Border didnot publish the rank fo freedom index in 2007
2006
The State Influence the Mass Media
(Level of Censorship: Content)
• Indonesia Criminal Code
(KUHP): 38 verses
– Defamation, Libel, and
Slinder
– Ethnicity, Religion, Race,
and Intergroup (SARA)
• Pornograph Act
– Pornograph content
The State Influence the Mass Media
(Level of Censorship: Content)
• Attorney General's Office
– SARA issues
The State Influence the Mass Media
(Level of Censorship: Content)
• Electronic and Information
Transaction Law No. 11/2008
– Defamation
Indonesia Media Lanscape
Dr. Irwansyah, MA
Center of Communication Studies, Universitas Indonesia
Thank you
Большое
спасибо