Cross-Platform Prototypes for Digital Brand Launch TV2DAY 2009

Transcription

Cross-Platform Prototypes for
Digital Brand Launch
TV2DAY 2009
<
Prototype TV2DAY 2009
Skills Used
TV2day | Linda’s Guide
MATT’S PICKS
MY CALENDAR
MY FAVORITES
NEWS
MY SETTINGS
Recap of Thursday’s meta
Supernatural. A Supernatural
fan convention gets ghostly,
while Sam & Dean are
idolized http://tinyurl.com/
yhdbe2z 2 hours ago
Bones, 8pm, Fox, NEW
Dummy ep info here how pages seem to be
built on blogs, dynamic and accessible. lots
of content, very cumbersome to reach, too
many layers to dig thru
WATCH PREVIEW
TV Guide Magazine
Exclusive: #Smallville Exec
Producer Reveals Big Plans
for Chloe!: http://bit.ly/1YHKIJ
1 day ago
Bones, 3pm, WTBS, repeat
Check out our exclusive video
from TV Guide Magazine’s
Hot List 2009 Party Red
Carpet: http://bit.ly/YYY9w 1
day ago
Exclusive: Joss Whedon
Previews Dollhouse’s Final
Season: http://bit.ly/kvkeh 1
LISTINGS
MOVIES
SPORTS
FAMILY
NEWS
MORE
PROJECT
DEFINITION
PROJECT
SCOPE
DEVELOPMENT
ROADMAP
Prime Time | My Channels | Highlight Favorites | Tivo | Grid Preferences | Print | Reset
REQUIREMENTS
ANALYSIS
INFORMATION
ARCHITECTURE
TV2day
tvguidemagazine.com>
RECAPS
VIDEOS
PHOTOS
WIREFRAMING
CHEERS & JEERS
COVER ARCHIVE
Today’s Trivia Quiz Loading...
PROTOTYPING
USER RESEARCH
UI/UX INTERFACE
DESIGN
TV2DAY
Challenge:
Propose some digital products
<
for a new TV entertainment brand
SEE PROTOTYPE DETAILS
GRAPHIC DESIGN
ANIMATIONS
QA
My concept for a new, youth-skewing TV brand for TV Guide was
comprised of several pieces, all of which were interlinked. This was
2009—I was ahead of the curve on the importance of social communities!
Hot List
HErOES
TV2DAY
What’s Really Worth Watching
HOME
COLUMNS
KECK’S EXCLUSIVES
TODAY’S WATERCOOLER
SOAPS
HOROSCOPE
from TV Guide Magazine
CROSSWORD
IN THIS ISSUE
MORE
SUBSCRIBE
TV2day
NEWS
–
RECAPS
CASTING
The Blossoming
of Evageline Lily
Na feu faccum
dluptatis duissent in
ver sed xers nisse
dolobore vulissit vendit dit nim zzril faccum dluptatis du
Today’s Trivia Quiz Loading...
HErOES
NBC, 8:30/9:30c Ande
here is text text here
is text text here is text
text here is text text nde
Read more ▼
ASK MATT
Will Derek propose Meredith?
Na feu faccum dluptatis duissent in
ver sed xers nisse dolobore vulissit
vendit dit niril faccum dluptatis duis
True Bromance
...
Read more ▼
Na feu faccum doluptatis duissent in ver sed exeros
nisse dolobore vullutpat. Et il eugue magnissit vendit
dit nim zzrilis et, corper inim vel etueraese feu facil
EXCLUSIVE STORIES
HErOES
January 23, 2009
+
1 2 3 4 5 6
DANCING WITH THE STARS
2
+ TODAY’S LISTINGS
Read more ▼
+ ASK MATT
– DAILY REVIEW
Does Heroes’ Ali Larter want
out of her contract? “Malarkey” consulting director Tiid
when I called....
Does Brothers & Sister’s
Sarah get some sex? Here is
the answerrtiom Matt...
When will Christina that baby
on Ugly Betty? Here is the
start of ty by Matt.....
MORE ▼
+ HOT LIST
– CHEERS & JEERS
Does Heroes’ Ali Larter want
out of her contract? “Malarkey” consulting director Tiid
when I called....
Does Brothers & Sister’s
Sarah get some sex? Here is
the answerrtiom Matt...
LOST Live Blogging
NEWS
LOST
Read more ▼
07-07-09
> Live blogging in progress!
GOSSIP GIRL
Read more ▼
SOAPS
Enter your ZIP code for local listings
Read more ▼
S UBMIT
VIDEO
The website would focus on editors’
episode recaps, with editors and
site visitors liveblogging shows. The
site would also feature a lively user
commentary section.
start of ty by Matt.....
MORE ▼
Read more ▼
KECK’S EXLUSIVES
Read more ▼
06-23-09
Here is the brief recap about the
episode here and we gotta keep it short
and sweet. then send people to the
web for the complete recap and more.
PHOTO GALLERY
CONNECT WITH TV GUIDE MAGAZINE!
Subscribe
Newsletter
RSS Feeds
Read more ▼
THE BIZ
+ PHOTOS
– VIDEOS
Read more ▼
SOAPS
+ TODAY’S POLL
Which male
TV star do you
think is the
sexiest?
● Patrick Dempsey
Read more ▼
● Jon Hamm
● Simon Baker
● Simon Cowell
● Tahmoh Penikett
Click here to see
the results!
Read more ▼
KECK’S EXLUSIVES
Read more ▼
spencerboy at 9:13pm Here is the
brief recap about the episode here
and we gotta keep it sh re. and we
gotta keep it short and sweet. then
send people to the web for the complete recap and more.
marie11 at 9:11pm Here is the brief
recap about the episode here and we
gotta keep it short and sweet. then
send people to the web for the complete recap and more. and we gotta
2
Mobile Web
– MORE POLLS
VIDEO
07-01-09
Here is the brief recap about the
episode here and we gotta keep it short
and sweet. then send people to the
web for the complete recap and more.
and we gotta keep it short and sweet.
then send people to the web for the
complete recap and more.
Comments
Name
spencerboy
comment
Here is the brief recap about the episode here
and we gotta keep it short and sweet. then send
people to the web for the complete recap and
more. and we gotta keep it short and sweet. then
send people to the web for the complete recap
and mo
+ KECK’S EXCLUSIVES
– SOAPS NEWS
Does Heroes’ Ali Larter
want out of her contract?
“Malarkey” consulting director Tiid when I called....
The phone app would have a strong
social component, aggregating comments
from both the website and social media
about shows airing in real-time.
Daily email components also focused on user customization:
What is TV2day? | Log In | Subscribe
TV2DAY | Linda’s Guide
MATT’S PICKS
MY CALENDAR
MY FAVORITES
TV2day
Welcome to the new way to see TV
from TV Guide Magazine
This daily digital guide totally customizes your TV viewing experience. See only your favorite shows,
genres or networks–or see everything! It’s your choice. Start customizing now!
Home | Contact Us
NEWS
MY SETTINGS
Archive | Search
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Archive | Search
today’s listings
Archive | Search
Tonight’s Top 3
Change listings preferences
8:00 pm – 12:00 Am
1:00 pm – 4:00 Am
5:00 pm – 10:00 Am
8:00 pm – 12:00 Am
8:00 pm – 12:00 Am
Calendar of
Returning Shows
Monday, September 28 2009
Brought to you by TV Guide Magazine
ThE DAIly rEVIEw
1
SHArk tAnk (8/7c, ABC Family)
Mystery in leather, thy name is Patrick
Verona! The object of Kat’s vexation asks
her to a Filthy Souls concert.
by Matt Roush
Available Channels
Recap of Thursday’s meta
Supernatural. A Supernatural
fan convention gets ghostly,
while Sam & Dean are
idolized http://tinyurl.com/
yhdbe2z 2 hours ago
WATCH PREVIEW
TV Guide Magazine
Exclusive: #Smallville Exec
Producer Reveals Big Plans
for Chloe!: http://bit.ly/1YHKIJ
1 day ago
Check out our exclusive video
from TV Guide Magazine’s
Hot List 2009 Party Red
Carpet: http://bit.ly/YYY9w 1
day ago
Exclusive: Joss Whedon
Previews Dollhouse’s Final
Season: http://bit.ly/kvkeh 1
LISTINGS
MOVIES
SPORTS
FAMILY
NEWS
View Contents 1
2
3
4
5
WCBS (CBS)
Turner Network TV
WNBC (NBC)
WNYW (Fox)
Nickelodeon
WABC (ABC)
Oxygen Media Inc.
WNET (PBS)
Bravo
VH1 - Video Hits One
E! Entertainment Television
ShopNBC
QVC
History
Comedy Central
A & E Network
View Contents 1
today’s highlights
today’s profile
Simon bAker Dek tk star of opens up
about success, love and what’s next for his
more
Soaps
Sports
Sci-Fi
Reality
Lifestyle
Movies
Rundown to the Superbowl!
Friday night sci-fi fans may have
lost The Sarah Connor Chronicles and Battlestar Galactica, but
Dollhouse is back for a second
season (beginning September 25,
9/8c, Fox). The show’s creator
Joss Whedon talked to TV Guide
Magazine about what’s up with
Echo (Dushku) and Paul Ballard
(Penikett) and the rest of the
gang, as well as the possibility of
a second edition of Dr. Horrible’s
Sing-Along Blog.
Congratulations on Dollhouse’s
3
4
5
renewal. Did Fox ask you to
change the show in any significant way in an effort to get bigger ratings? No, they really
didn’t actually. The show as it
came to be at the end of last season, pleased them very much.
They pretty much just said, “Can
you make it for less?”
So did you have to fire half your
cast? No, we didn’t have to do
that, amazing enough. They cut
the budget nominally. I respond
very well to that kind of chal-
2
3
4
5
ChEErS & jEErS
Hung Comes
Up Short for
Anne Heche
one of the TV events of the year, and
anyone with a taste for serious dark
fantasy is encouraged to strap in for
the thrilling, chilling and unnerving
ride. (For those who don’t get BBC
America, not to worry. The complete
program will be released a week from
Tuesday on DVD and Blu-Ray. It’s
worth seeking out.)
Full disclosure: I have always preferred the brash, bawdy and provocative Torchwood over the legendary series that spawned it, Doctor Who, but
even so, I wasn’t prepared for the
unyielding terror Children of
Earth instilled in me from start to
finish. This is one scary piece of
work. Thanks to reality TV, the
words “taking it to a new level” have
been rendered almost meaningless, but
they apply here. Not much truly
frightens me anymore, or so I tend to
think, but this one put my nerves on
edge and imagine Monday’s jaw-dropping cliffhanger not reeling you back
rate
Ask Matt a question!
Previous
lenge. In fact, it’s made our stories bigger instead of smaller,
now that we don’t have to spend
our time thinking about little
things like, ‘What’s this show?”
“What’s it about?” and all those
things that I was given last year.
We can just concentrate on getting this done and getting it done
right.
So did you have to fire half your
cast? No, we didn’t have to do
that, amazing enough. They cut
the budget nominally. I respond
2
3
JonAS (8/7c, ABC Family) Mystery
in leather, thy name is Patrick Verona!
The object of Kat’s vexation asks her to a
Filthy Souls concert.
JeerS to Hung for saddling Anne
Heche with the dictionary definition of
a “ thankless role.” She may be too
quirky and bring too much real-life
baggage (remember “ Celestia” ?) to
play the lead in a mainstream network
show— RIP Men in Trees— but Heche
deserves better than her bit part in
HBO’s flaccid new “ comedy.” As the
emasculating ex-wife of a gym teacher-turned-gigolo (Thomas Jane),
Heche seems limited to a few minutes
of shrill nagging per episode. Then
again, considering how drearily laughfree Hung is, maybe more words to fill
out she’s luckering how drearily laughrate
More Cheers & jeers
Archive | Search
quotes
Date of Birth
July 30 1969,
Launceston,
Tasmania, Australia
Height 5' 10"
Mini Biography
Simon Baker was first
recognized in 1992,
when he received
Australia’s Logie award
for Most Popular
New Talent Upon
relocating to Los Angeles
with his family, Baker was
immediately cast in the
Academy Award winning
film L.A. Confidential
(1997).
Spouse
Rebecca Rigg
(1998-present)
3 children
Select Credits
The Killer Inside Me
(2010), Fair Game (2010),
“ The Mentalist” Women
in Trouble (2009), The
Lodger (2009), “ Smith”
(2006-2007), Sex and
Death 101 (2007), The
Devil Wears Prada
(2006), “ The Guardian”
(2001-2004),L.A.
Confidential (1997), The
Devil Wears Prada
(2006), “ The Guardian”
big brotHer (8/7c, ABC Family)
6
Home | Contact Us
Archive | Search
SportS
2
In the current issue of TV Guide
Magazine, I declare BBC America’s
five-part Torchwood: Children of
Earth miniseries to be “the TV event
of the summer.” That unqualified rave
was based on my watching, rather
breathlessly, the first three episodes,
which was all the channel had coughed
up at the time, because the concluding
hours (which created quite the fuss
overseas) hadn’t yet aired in Great
Britain.
Having now seen all five hours,
which just get more shattering as they
go, I’d like to amend my original opinion. Torchwood: Children of Earth is
6
Home | Contact Us
View Contents 1
Over the
Moon About
Torchwood
My Channels
WCBS (CBS)
Turner Network TV
WNBC (NBC)
WNYW (Fox)
Nickelodeon
WABC (ABC)
Turner Broadcasting System
WWOR TV ChanneFX
Networks Inc.
WPIX (CW)
Oxygen Media Inc.
WNET (PBS)
MSNBC
CNBC
USA Network
Syfy
Bravo
VH1 - Video Hits One
MTV - Music Television
WLIW (PBS)
Discovery Kids Network
Investigation Discovery
trivia
Wasn’t that a treat?
Only the special [NBC]
tours get to see Conan
without his wig. —Jack
(Alec Baldwin), trying
to impress his girlfriend’s
grandmother, on 30 Rock
Celeb tweetS
If you’re frightened of
leprechauns, the best thing to
do is to get yourself a little
leprechaun outfit and see how
big they are. And then you’ll go,
‘Well I see. That’s like bein’
frightened of a hampster. —
The Mentalist
Thursday 9/24, 10/9c
View Contents 1
6
2
3
4
5
“ Dolorem aut commy nibh eum
eu facinutpat wis eu aut commy
wis eu aut nibh eum eu facin eu
facinutpat eu aut.” — Celeb name
eu facinutpat wis eu aut commy
wis eu aut nibh eum eu facin eu
facinutpat eu aut.” — Celeb name
marylin makes tv history name is Patrick verona! the object of
kat’s vexation asks her to a Filthy souls concert. ame is Patrick verona!
the object of kat’s vexation asks her to a Filthy souls concert.
6
PLUS Matt Roush’s daily review, highlights of today’s best shows, episode recaps,
the latest TV news and exclusive looks at the shows and stars you want to know about.
Go to ListinGs | matt’s daiLy review | news | HiGHLiGHts | recaps | profiLe | Quotes | trivia
Subscribe | Contact Us
Archive | Search
2day’S roUndUp
Tonight’s Top 3
tHe dAILy reVIeW
by Matt Roush
Over the
Moon About
Torchwood
MORE
Prime Time | My Channels | Highlight Favorites | Tivo | Grid Preferences | Print | Reset
turn this page off
1
SHArk tAnk (8/7c, ABC Family)
CHeerS & jeerS
In the current issue of TV Guide
Magazine, I declare BBC America’s
five-part Torchwood: Children of
Earth miniseries to be “the TV event
of the summer.” That unqualified rave
was based on my watching, rather
breathlessly, the first three episodes,
which was all the channel had coughed
up at the time, because the concluding
hours (which created quite the fuss
overseas) hadn’t yet aired in Great
Britain.
Having now seen all five hours,
which just get more shattering as they
go, I’d like to amend my original opinion. Torchwood: Children of Earth is
one of the TV events of the year, and
anyone with a taste for serious dark
fantasy is encouraged to strap in for
the thrilling, chilling and unnerving
View Contents 1
2
3
4
5
Hung Comes
Up Short for
Anne Heche
ride. (For those who don’t get BBC
America, not to worry. The complete
program will be released a week from
Tuesday on DVD and Blu-Ray. It’s
worth seeking out.)
Full disclosure: I have always preferred the brash, bawdy and provocative Torchwood over the legendary series that spawned it, Doctor Who, but
even so, I wasn’t prepared for the
unyielding terror Children of
earth instilled in me from start to
finish. this is one scary piece of
work. Thanks to reality TV, the
words “taking it to a new level” have
been rendered almost meaningless, but
they apply here. Not t meaningless,
but they apply here. Not much truly
edge and imagine Mondamuch truly
edge and imagine Monday’s jaw-dropping cliffhanger not reeling you back
rate
Ask matt a question!
previous
big brotHer (8/7c, ABC Family)
2
3
JonAS (8/7c, ABC Family) Mystery
in leather, thy name is Patrick Verona!
The object of Kat’s vexation asks her to a
Filthy Souls concert. Check out our site!
keCk’S
exCLUSIVe
saving the
world isn’t
child’s play to
captain Jack
VIDEOS
PHOTOS
CHEERS & JEERS
COVER ARCHIVE
A television guide personalized with a user’s
name, favorite networks and shows,
plus editorial content.
more Cheers & jeers
Archive | Search
2day’S newS
RECAPS
rate
6
Home | Contact Us
tvguidemagazine.com>
JeerS to Hung for saddling Anne
Heche with the dictionary definition of
a “ thankless role.” She may be too
quirky and bring too much real-life
baggage (remember “ Celestia” ?) to
play the lead in a mainstream network
show— RIP Men in Trees— but Heche
deserves better than her bit part in
HBO’s flaccid new “ comedy.” As the
emasculating ex-wife of a gym teacher-turned-gigolo (Thomas Jane),
Heche seems limited to a few minutes
of shrill nagging per episode. Then
again, considering how drearily laughfree Hung is, maybe more words to fill
out she’s luckering how drearily laugh-
A Guided Tour
of dollhouse
season 2
Friday night sci-fi fans may have
lost The Sarah Connor Chronicles
and Battlestar Galactica, but Dollhouse is back for a second season
(beginning September 25, 9/8c,
Fox). The show’s creator Joss
azine about what’s up with Echo
(Eliza Dushku) and Paul Ballard
(Tamoh Penikett) and the rest of
the gang, as well as the possibility
View Contents 1
2
3
4
5
of a second edition of Dr. Horrible’s Sing-suscill uptat. Ed endre
te conse do Along Blog. No, they
really didn’t actually. The s consed
minciniam zzriure dolor how as it
came to be at said, “Can consed
minciniam zzriure dolor you No,
we didn’t have to do that,
enough. They cut the buto that.
—Ileane Rudolph
New DR AMA ON desperaTe
houseWiVes Friday night sci-fi
fans may have lost The Sarah
Connor Chronicles and Battlestar
Galactica, but Dollhouse is back for
a second season (beginning September 25, 9/8c, Fox). The
show’s creator Joss azine about
what’s up with Echo (Eliza Dushku) and Paul Ballard (Tamoh Penikett) and the rest of the gang,
as well as the possibility of a second edition of Dr. Horrible’s
Sing-suscill uptat. Ed endre te
conse do Along Blog. No, they
really didn’t actually. The s consed
minciniam zzriure dolor how as it
came to be at said, “Can consed
minciniam zzriure dolor you No,
we didn’t have to do that,
enough. They cut the buto that.
—Ileane Rudolph
DiANe SAw YeR TO ANCHOR
cbs eVeninG neWs Friday
night sci-fi fans may have lost The
Sarah Connor Chronicles and Battlestar Galactica, but Dollhouse is
back for a second season (beginning September 25, 9/8c, Fox).
The show’s creator Joss azine
about what’s up with Echo (Eliza
Dushku) and Paul Ballard
(Tamoh Penikett) and the rest of
the gang, as well as the possibility
more news from tvguidemagazine.com
doeS The Big
Bang Theory
HAve tHe beSt tHeme
Song? The Shield’s primal
growl scares me. How I Met
Your Mother’s ba-ba-ba
bores me. But BBT’s opening number makes me feel
edu-tained. Each week, the
Barenaked Ladies’ upbeat
ditty summarizes the history
of, well, everything, in 20
seconds or less. The Ice
Age, evolution, the great
pyramids… it’s all in there.
“ Every time I listen to that
theme song, I’ m absolutely
delighted,” exec producer
Chuck Lorre tells me. “ Every
second you get on television
now has to be treated as
priceless, because there are
too many reasons to change
the channel.” True that. And,
at a time when theme songs
with lyrics are going the way
of VHS, it’s refreshing that
BBT can hit the right notes.
The Shield’s primal growl
scares me. How I Met Your
Mother’s ba-ba-ba bores
me. But BBT’s opening
number makes me feel edutained. Each week, the
Barenaked Ladies’ upbeat
ditty summarizes the history
rate
more keck
Other Headlines
tbS brings more payne
Cable net gives Tyler Perry
series 46-episode order
variety.com
Lost michael Jackson movie
The strange but true film
career of “Agent M.J.”
nytimes.com
Silverman: Upfront not as
bad as it seems NBC
Entertainment chief expects
less than 10%
variety.com
variety.com
Shows add cast at AbC,
CbS ‘Gary,’ ‘Hank’ bring
nbC back in business with
david Zabel ER showrunner
bad as it seems NBC
CbS Gary,’ ‘Hank’ bring
bad as it seems NBC
regulars on board
televisionwithoutpity.com
sets legal drama at network
ew.com
less than 10% decline
hollywoordreporter.com
variety.com
variety.com
variety.com
regulars on board
variety.com
sets legal drama at network
variety.com
less than 10% decline
variety.com
CbS Gary,’ ‘Hank’ bring
regulars on board
variety.com
sets legal drama and more to
turn the line
variety.com
variety.com
variety.com
6
Or alternatively, a daily e-magazine with
customized listings and the ability to rate
articles and video links.
There could even be a daily email newsletter
featuring polls, social links and a paid ad space.

Cross-Platform Prototypes for Digital Brand Launch TV2DAY 2009

Transcription

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