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A short walk away from Principle Tower, the Royal Exchange is host to a great number of
high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari.
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LOCAL. NATIONAL. INTERNATIONAL.
PRINCIPAL TOWER IS A GREAT PLACE TO START
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DISTANCES
At Principal Tower everywhere is close to hand. Central London is readily
accessible by tube and with the completion of Crossrail in 2018, journey times
throughout London will be even quicker. Travel to the rest of the UK is simple
on the comprehensive train network and Europe is close – Eurostar is less than
10 minutes away. With all the major airports less than an hour away, even
connecting with the rest of the world couldn’t be easier.
WALKING TIMES
NATIONAL RAIL
4 MINS
Spitalfields Market
from Liverpool Street Station (5mins walk)
5 MINS
Broadgate Circle
50 MINS
6 MINS
Shoreditch House
77 MINS
7 MINS
Hoxton Square
9 MINS
Finsbury Circus
Stansted
Cambridge
CROSSRAIL (2018)
from Liverpool Street (5 mins walk)
LONDON UNDERGROUND
from Liverpool Street (5 mins walk)
2 MINS
Farringdon
5 MINS
Tottenham Court Road
5 MINS
Farringdon
6 MINS
Canary Wharf
8 MINS
Bank
7 MINS
Bond Street
9 MINS
King’s Cross St Pancras
32 MINS
Heathrow T1
9 MINS
London Bridge
11 MINS
Oxford Circus
15 MINS
Bond Street
16 MINS
Victoria
AIRPORTS
from Liverpool Street (5 mins walk)
from Old Street (8 mins walk)
4 MINS
King’s Cross St Pancras
9 MINS
London Bridge
LONDON OVERGROUND
from Shoreditch High Street Station (3 mins walk)
11 MINS
Surrey Quays
14 MINS
Highbury & Islington
38 MINS
Clapham Junction
39 MINS
Westfield, Shepherds Bush
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28 MINS
City
32 MINS
Heathrow T1
40 MINS
Luton
45 MINS
Stansted
50 MINS
Heathrow T1
50 MINS
Gatwick
LOCAL AREA GUIDE
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RESTAURANTS
SILICON
ROUNDABOUT
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CITY OF
LONDON
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ST PAUL’S
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Apples and Pears
26 Osborn Street, London E1 6TD
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Gallery Fumi
16 Hoxton Square, London N1 6NT
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1 901 at Andaz
40 Liverpool Street, London EC2M 7QN
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MILK Concept Boutique
118A Shoreditch High Street, London E1 6JN
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Callooh Callay
65 Rivington Street, London EC2A 3AY
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Arts Market, Spitalfields
65 Brushfield Street, London E1 6AA
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Barbecoa
20 New Change Passage, London EC4M 9AG
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Chiswell Street Dining Rooms
56 Chiswell Street, London EC1Y 4SA
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ennis Severs’ House
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18 Folgate Street, London E1 6BX
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Bolton’s
13 Cullum Street, London EC3M 7JJ
One New Change
(High Street and luxury brands)
London EC4M 9AF
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Corney & Barrow
1 Thomas More Street, London E1W 1YZ
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Buenos Aires
67 Watling Street, London EC4M 9DD
Present London
140 Shoreditch High Street, London E1 6JE
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irty Martini
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158 Bishopsgate, London, EC2M 4LN
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ity Social @ Tower 42
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25 Old Broad Street, London EC2N 1HQ
Rokit Ltd
107 Brick Lane, London E1 6SE
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Hales Gallery
Tea Building, 7 Bethnal Green Road,
London E1 6LA
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olden Bee
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Singer Street, London EC1V 9DD
Kemistry Gallery
43 Charlotte Road, London EC2A 3PD
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Club Gascon
57 West Smithfield, London EC1A 9DS
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Coq d’Argent Grill
1 Poultry, London EC2R 8EJ
Start
42-44 Rivington Street, London EC2A 3QP
orse & Groom
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28 Curtain Road, London EC2A 3NZ
Lomography Gallery
117 Commercial Street, London E1 6BG
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ure Evil Gallery
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108 Leonard Street, London EC2A 4XS
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Dishoom
7 Boundary Street, London E2 7JE
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Ted Baker
120 Cheapside, London EC2V 7JB
Loungelover
1 Whitby Street, London E1 6JU
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uck and Waffle
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Salesforce Tower, 10 Bishopsgate,
London EC2N 4AY
That Flower Shop
100 Shoreditch High Street, London E1 6JQ
ayor of Scaredy Cat Town
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12-16 Artillery Lane, London E1 7LS
Red Gallery
1-3 Rivington Street, London EC2A 3DT
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Rivington Place
1 Rivington Place, London EC2A 3BA
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The Bicycle Man Ltd.
61-67 Old Street, London EC1V 9HW
earcys Champagne Bar
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One New Change, London EC4M 9AF
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Rocket Gallery
Tea Building, 56 Shoreditch High Street,
London E1 6JJ
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oyal Exchange Buildings
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London EC3V 3LQ
Featured boutiques below:
Boodles, Bulgari, Church’s, Gucci, Hermès,
Montblanc, Omega, Paul Smith, Smythson,
Tiffany & Co., Paul A. Young Fine Chocolates
he Jones Family Project
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78 Great Eastern Street, London EC2A 3JL
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Whistling Shop
63 Worship Street, London EC2A 2DU
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Signal Gallery
32 Paul Street, London EC2A 4LB
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Theatre Centre
380 Old Street, London EC1V 9LT
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Toynbee Studios
28 Commercial Street, London E1 6AB
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erdies Food Lab
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28 Commercial Avenue, London E1 6LS
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alvin La Chapelle
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35 Spital Square, London E1 6DY
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iorgio at Leadenhall
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45-52 Leadenhall Market, London EC3V 1LT
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Gow’s Restaurant
81 Old Broad Street, London EC2M 1PR
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Hawksmoor
157a Commercial Street, London E16 BJX
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HKK
Broadgate West, 88 Worship Street,
London EC2A 2BE
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L’Anima
1 Snowden Street, London EC2A 2DQ
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es Trois Garçons
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1 Club Row, London E1 6JX
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Lyle’s
The Tea Building, 56 Shoreditch High Street,
London E1 6JJ
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BANK
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ALDGATE
EAST
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Madison
One New Change, London EC4M 9AF
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Salotto & Roda
31 Lovat Lane, London EC3R 8EB
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LONDON
CANNON STREET
LONDON
FENCHURCH
STREET
MONUMENT
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TOWER
GATEWAY
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TOWER HILL
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ON B
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MANSION HOUSE
HOTELS
CULTURE, LEISURE AND LANDMARKS
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Ace Hotel
100 Shoreditch High Street, London E1 6JQ
Andaz Hotel
40 Liverpool Street, London EC2M 7QN
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Broadgate Art Trail
Around Liverpool Street and Bishopsgate
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pex City of London Hotel
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1 Seething Lane, London EC3N 4AX
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City of London School
107 Queen Victoria Street, London EC4V 3AL
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ondon Symphony Orchestra
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Silk Street, London EC2Y 8DS
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Grange City Hotel
8-14 Cooper’s Row, London EC3N 2BQ
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Dallington School
8 Dallington Street, London EC1V OBW
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LSO St. Luke’s
London Symphony Orchestra
161 Old Street, London EC1V 9NG
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range St Paul’s Hotel
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10 Godliman Street, London EC4V 5AJ
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Guildhall School of Music & Drama
Silk Street, Barbican, London EC2Y 8DT
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useum of London
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150 London Wall, London EC2Y 5HN
Shoreditch House
Ebor St, London E1 6AW
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Italia Conti Academy of Theatre Arts
23 Goswell Road, London EC1M 7AJ
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Spa London Ironmonger Row Baths
1 Norman Street, London EC1V 3AA
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outh Place hotel
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3 South Place, London EC2M 2AF
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St Paul’s Cathedral School
2 New Change, London EC4M 9AD
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St Paul’s Cathedral
St. Paul’s Churchyard, London EC4M 8AD
he Hoxton Shoreditch
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81 Great Eastern Street, London EC2A 3HU
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The Lyceum
6 Paul Street, London EC2A 4JH
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The Monument
Fish Street Hill, London EC3R 8AH
The Montcalm
at the Brewery London City,
52 Chiswell Street, London EC1Y 4SA
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Virginia School
Virginia Road, Shoreditch, London E2 7NQ
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Sauterelle
Royal Exchange, London EC3V 3LR
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Tower Bridge
Tower Bridge Road, London SE1 2UP
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Threadneedles Hotel
5 Threadneedle Street, London EC2R 8AY
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Sushisamba
Salesforce Tower, 110 Bishopsgate,
London EC2N 4AY
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Tower of London
London EC3N 4AB
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Tune Hotel
5 Folgate Street, London E1 6BX
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The Mercer
34 Threadneedle Street, London EC2R 8AY
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irgin Active – Moorgate
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33 Bunhill Row, London EC1Y 8LP
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Tramshed
32 Rivington Street, London EC2A 3LX
CINEMA
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Aubin Cinema
64-66 Redchurch Street, London E2 7DP
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Barbican Centre
Silk Street, London EC2Y 8DS
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Rich Mix Cultural Foundation
35-47 Bethnal Green Road, London E1 6LA
EDUCATION
Queen Mary University of London
Mile End Road, London E1 4NS
(4 mins walk from Mile End tube station)
Rosemary Works School
1 Branch Place, London N1 5PH
(10 mins walk from Haggerston Station)
COMING SOON
Nobu Hotel
Willow Street, London EC2A 4BH
Gansevoort Hotel
81 Great Eastern Street, London EC2A 3HY
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LOND
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QUEEN VIC TO RIA STREE
Space NK Apothecary
Bishopsgate Arcade, 135 Bishopsgate,
London EC2M 3YD
Barbican Centre
Silk Street, London EC2Y 8DS
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Eight Members Club Moorgate
1 Dysart Street, London EC2A 2BX
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LONDON WALL
ouis Vuitton London City
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6 Royal Exchange, London EC3V 3NL
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LIVERPOOL
STREET
BR
MOORGATE
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GALLERIES
1776 @ 1 Lombard Street
1 Lombard Street, London EC3V 9AA
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SCLATER STREET
SHOREDITCH
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SHOREDITCH
HIGH STREET
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BARBICAN
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BRICK L ANE
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TREET
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OLD STREET
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BARS
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SH O R EDITCH HIGH S
ISLINGTON
BOUTIQUES/SHOPS
TOWER BRIDGE
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FINANCIAL SERVICES
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Bank of England
Threadneedle Street, London EC2R 8AH
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HSBC Corporate Banking Centre
60 Queen Victoria Street,
London EC4N 47R
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UBS Main Offices
100 Liverpool Street, London EC2M 2RH
PRINCIPAL PLACE
PRINCIPAL PLACE
Principal Tower is the signature landmark of the Principal Place development.
This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft
of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes
a lively offering of bars, cafés, restaurants and fashionable boutiques.
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Principal Tower is bordered by a newly created public piazza, landscaped with trees and green
spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art
gym, private cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle
storage facilities available and opportunities to acquire parking spaces.
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UPPER HOUSE
Conceived to complement the already iconic skyline, Principal Tower’s Upper House
apartments soar above the London landscape. With views embracing Canary Wharf,
Foster + Partners’ iconic Gherkin, the London Eye, Hyde Park and Buckingham Palace
the location is second to none.
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A VERY
PE
R
SO
NA
L
STATEMENT
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LONDON IN
WIDESCREEN
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While Principal Tower is a building of unquestionable architectural merit, it is from inside
looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular
panoramic views over the dramatic London skyline.
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A PLACE
TO
UNWIND
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CITY
LIGHTS
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By day, the Upper House apartments are flooded with natural light, providing an ambience
that is both energising and life-enhancing. By night, residents can enjoy a privileged view of
the lights and romance of the world’s most vibrant capital city from the tranquility
of their own elevated sanctuary.
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YOUR HOME
IN THE SKY
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Every apartment has been spatially configured to maximise the impact of the views beyond,
with many of the open-plan living areas leading directly onto balconies. Herringbone oak
floors, neutral walls and full-height windows provide the ideal canvas against which the city’s
ever-changing panorama can be enjoyed. These views are the focal point
of the Upper House apartments.
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TONAL VALUES
The interior design team has chosen two palettes for the Upper House apartments:
Caviar and Champagne. These distinguish the kitchen and bathroom areas, while
living/dining rooms enjoy the same core design of warm timber floors
and white-painted walls.
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The unique position of Principal Tower acts as a gateway between the
historic City of London, centre of international finance and business, and
the cultural hub of Shoreditch – a magnet for artists, creative industries
and the high-tech community that gave nearby Old Street its ‘Silicon
Roundabout’ tag.
WHERE
COMMERCE
MEETS
CREATIVITY
Bank of England
A FINANCIAL
POWERHOUSE
Principal Tower is located at the epicentre of the world’s top financial districts, a short walk
from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking
Centre, the London Stock Exchange and the Bank of England.
Broadgate Centre, Liverpool Street
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A
VIBRANT
ART
SCENE
London is home to some of the
greatest art galleries in the world.
It is also rich with cultural centres,
pop-ups, street art and other
enriching events that take place
throughout the capital.
Love Sculpture, Bishopsgate
Medieval and Renaissance Gallery, V&A Museum, South Kensington
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The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman
Pop-up gallery, Shoreditch
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THE
FINE ART
OF
DINING
The whole world is represented in the huge array of
Michelin-starred restaurants, bars and cafés in the area;
there are also numerous prestigious members’ clubs such
as Shoreditch House, 8 Moorgate and East Room, attracting
a glamorous international clientele.
The Royal Exchange
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Galvin La Chapelle
Many culinary legends have made the journey from West to East as the City has enjoyed
a resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan.
Here diners can enjoy exceptional Cantonese food in a tasting-menu format.
Sushisamba
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HOME OF
HIGH FASHION
AND AVANT GARDE DESIGNERS
LUXURY BRANDS, COUTURE FASHION, NEWLY
EMERGING ARTISTS AND 5-STAR SERVICE
– ALL AT YOUR FINGERTIPS
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