COVENT GARDEN

COVENT GARDEN
LOCATION
PAL ACE OF
WESTMINSTER
ST. JAMES’s
PARK
W estminster
ABBEY
BUCKINGHAM
PAL ACE
TRAFALGAR
SQUARE
COVENT
GARDEN*
GREEN
PARK
B E LG R AV I A
O x for d S treet
REGENT STREET
M AY FA I R
BOND
STREET
M ount
street
Covent Garden is in
t h e h e a r t o f t h e We s t E n d.
It has its own unique
position between the
refined West
a n d t h e e d g y E a s t.
Steeped in history and
b u z z i n g w i t h atm o s p h e r e 24/7
i t i s t h e C a p i t a l’ s c u lt u r a l
heart and the centre of its
o u t s ta n d i n g s h o p p i n g
and dining scene.
* Capco is the majority landowner of the central
Covent Garden area highlighted with property
assets of 900,000 sq ft (as at June 2013)
A CHANGING DISTRICT
‘Under the care of Capco,
Covent Garden is being given
a new lease of life...
It is all in the detail:
perfectly curated shops,
smart investments in upgraded
infrastructure and finely
tuned masterplanning.
Now it’s hard to think
such a central address was
ever overlooked.’
MONOCLE JULY / August – 2013
BRAND INGREDIENTS & VALUES
FAMOUS FOR BEING
Curated Creative Theatrical
WE ALWAYS DELIVER
Exceptional things Inspirational discoveries Stories to tell
WE MAKE YOU FEEL
Seduced Enlightened Involved
FACTS & FIGURES
900,000 sq ft
Value £1.1 billion
99% LET
£260 million investment since 2009
Over 60 new tenants To DATE
VISION
To become the curated world class
destination for London
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WORLD-CLASS SHOPPING
World-class brands have replaced bananas and broccoli,
but Covent Garden’s wares remain fresh.
WORLD-CLASS DINING
A grand culinary tour of London need not stray outside
Covent Garden’s boundaries, at any time of the day or night.
FOOTFALL
Covent Garden
remains one of the most popular
destinations in London
Covent Garden45,000,000
Sloane Street & Knightsbridge
35,500,000
Westfield London 27,000,000
Selfridges 18,000,000
Bond Street 17,500,000
British Museum 5,800,000*
Tate Modern 5,000,000*
if not THE WORLD
Times Square 39,000,000*
Grand Bazaar, Istanbul 15,000,000*
Musée du Louvre 8,500,000*
* SOURCE: Publica Report 2013
Las Vegas Strip 29,500,000*
PREMIUM DEMOGRAPHICS
ABC1
AB
93%
52%
of UK-based visitors
of UK-based visitors
Average Age
39
50% : 50%
Londoners
International Visitors
56%
27%
USA, Australia, Europe, China, Brazil
Domestic Visitors
17%
92 minutes
TESTIMONIALS
‘ W e wa n t e d t h e
Opening Ceremony
London store to be in an
a r e a t h at wa s C ENTRAL
TO EVERYONE , FROM
THE EAST TO THE W EST.
A l s o, w e wa n t e d t o
b e pa r t o f t h e r e b u i l d i n g
of covent garden
a s d e s t i n at i o n f o r b o t h
s h o p p i n g a n d e at i n g .’
Carol Lim, Co-FOUNDER
OPENING CEREMONY
TESTIMONIALS
‘ I t ’ s g r e at t o s e e a
t r a d i t i o n a l ly t o u r i s tfocused area such as
Covent Garden
g e t r e j u v e n at e d w i t h
a r e a l ly f o r wa r d Thinking approach
t o wa r d s fa s h i o n AND
l i f e s t y l e r e ta i l’
SUSIE LAU,
FASHION BLOGGER,
STYLE BUBBLE
THE GREAT BRITISH PRESS
‘Covent Garden is the beating heart of
the capital : lively, quirky and individual,
it buzzes with the excitement of opera,
ballet and theatre and the showmanship
of its world famous piazza’
Evening Standard, July 2013
‘The regeneration of Covent Garden
from tourist trap tat to most wanted retail
space started with Apple’s store
landing and continues with new openings
every week. Opening Ceremony and Sandro
are the latest fashion entries. It’s becoming a
beauty destination too with Chanel, Aesop,
Dior (and another biggie we can’t
talk about) opening standalone stores.
Look out for the food market too.’
Never Underdressed, September 2013
It’s as if Covent Garden suddenly became
the centre of London. Possibly because it just did.’
Esquire, 2012
BUT THERE IS STILL MORE TO DO
‘I think Covent Garden has changed in part, and it is now a
place I’d think about going outsie of work. arrivals like
Shake Shack are certainly great stories but there is still a way
to go in terms of totally transforming the area’
EMILY WRIGHT
FEATURES EDITOR, ESTATES GAZETTE
‘The reputation of Covent Garden has been transformed
over recent years from a shabby tourist trap into one of the
fastest rising gastronomic and retailing destinations in
London.However such is the pace of change in London that
emerging quarters such as the South Bank and Fitzrovia will
provide new competition. The bar has been rasied hugely in London
and Covent Garden will have to carry on upping its game.’
Jonathon PRYNN, EVENING STANDARD
AND WE AGREE
LONDON CHANGES FAST:
WE NEED TO BE IN TIME WITH ITS RHYTHM
COMPETITION IS FIERCE:
WE NEED TO KEEP AHEAD OF THE GAME
STATEMENTS MATTER
OUR JOURNEY SO FAR
UK RECESSION
2007
Fashion Fringe
SEPTEMBER
Christmas deluxe
NOVEMBER
OCTOBER
Covent Garden Super Design
Pumpkin fair
AUGUST
Night Market
Designersblock
2008
SEPTEMBER
FEBRUARY
London for Lovers
(heart installation)
APRIL
Spring renaissance
OCTOBER
Sam Taylor Wood
Exhibition
November
Christmas Delight
2009
2011
Merry Kissmass
NOVEMBER
APRIL
Fashion Fete
SEPTEMBER
London Restuarant Festival
A Very Merry Christmas
NOVEMBER
180 years celebration
JUNE
OCTOBER
AUGUST
Jeff Koon’s Bunny
Launch of Apple Store
The big lunch
Banksy exhibition
JULY
SEPTEMBER
2010
Fashion Fete
Burberry Brit Launch
May
Ladurée Launch
Gumball Rally
SEPTEMBER
LEGO Greenhouse
(London Design Festival)
Martha Fiennes
‘Nativity’
NOVEMBER
2012
Faberge Egg Hunt
Chanel Launch
APRIL
JUly
Vogue Fashion
Night Out
Canteen Pop up
SEPTEMBER
March
JUNE
NOVEMBER
Launch of
the Henrietta
Damien Hirst Spin Painting
Opening Ceremony Launch
Covent Garden
is Christmas
The Big Egg Hunt
Balthazar Launch
FEBRUARY
2013
Shake Shack Launch
Dior Signing
Monocle Spread
Lululemon Yoga Stunt
JUly
APRIL
SEPTEMBER
Launch of the Russell
Royal Opera House installation
Hosting THE APARTMENT
Reebok Launch
MAY
Paul Smith Bunny Bins
THE LEARNINGS AND THE NEXT 5 YEARS
KEEP DOING WHAT WE DO BEST
THE COVENT GARDEN STORY NEEDS TO EXIST BEYOND INDIVIDUAL RETAILERS
BRAND GENERATES VALUE & SOMETIMES WE WILL CHOOSE BRAND OVER RENT
WE MUST CONTINUE TO DRIVE PERCEPTION CHANGE
CRITICAL MASS COUNTS
WE MUST ALWAYS BE CREATIVE AND INNOVATE
WE MUST CONTINUE TO INFLUENCE THE INFLUENCERS
WHAT IF WE
CREATED THE FIRST CASHLESS SHOPPING AREA?
WHAT IF WE
CLOSED A NUMBER OF HIGH PROFILE ‘SHOPS’
AND REOPENED THEM AS ‘WORKSHOPS’?
WHAT IF WE
INVITED LONDONERS TO SHAPE A
SEASON OF PERFORMANCES AND EXPERIENCES
WITHIN COVENT GARDEN?
WHAT IF WE
OFFERED A NUMBER OF YOUNG BRITISH
DESIGNERS FREE RENT FOR A YEAR?
WHAT IF WE
HANDED THE MARKET BUILDING OVER TO A
WELL-KNOWN ARTIST TO DESIGN/CURATE?
WHAT IF WE
ASKED EVERY TENANT TO CONTRIBUTE
£25K PER YEAR FOR MARKETING?
WILL WE BE BOLD?
‘BOLDNESS HAS GENIUS,
P O W E R , A N D M A G I C I N I T.
B E G I N I T N O W.’
JOHANN WOLFGANG VON GOETHE
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