2014 MEDIA KIT - Music Choice Home Page

Transcription

2014 MEDIA KIT
MUSIC CHOICE VIDEO ON DEMAND
Sample VOD Navigation
1
2
Viewer selects a genre
or category
3
Viewer selects content
by artist
4
Viewer watches commercial
Viewer watches content
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • musicchoice.com/advertising
Why MC?
Why advertise with MC?
•
Nielsen-rated network
– Integration into Mediaocean by end of year
•
Targeting ability – both to demo and contextually
•
Less clutter – pre-roll ads (no pods)
•
Truly engaged audience
Nielsen Network Rankers
High audience concentration of key demographics –
better than or comparable to most youth-oriented networks
P12-34
A18-34
1
MTV
850
1 MTV
550
2
Music Choice
827
2 Comedy Central
517
3
MTV2
816
3 Adult Swim
494
4
Adult Swim
754
4 VH1
491
5
Comedy Central 674
5 MTV2
458
6
Fuse
655
6 E!
432
7
VH1
625
7 ABC Family
408
8
ABC Family
607
8 Music Choice
405
9
Nick at Nite
588
9 Fuse
403
575
10 Spike
400
10 Teen Nick
Source: Nielsen via NPOWER, July 2013, Full Day, L+7 VPVH Ranker. Excludes Spanish-language and sports networks.
VOD Programs
MC offers a variety of genres, so we can target your
VOD advertising to better reach your core demo
URBAN
Hip-Hop & R&B
Rap
R&B Soul
POP
Adult Hits
Hit List
Teen Pop
Kids Only
LATINO
Pop Latino
Música Urbana
ROCK
Rock
Alternative
COUNTRY
Today’s Country
Note: In Nielsen NPOWER, MC’s music genres are listed as Programs.
Demo Guarantee Methodology
Set-top box
orders
( 1,000,000 )
P2+ VPVH
X
( 1,701 )
P12-34
Composition
X
( 49% ) =
Guaranteed
P12-34
Impressions
833,490
Source: Nielsen via NPOWER, July 2013, Full Day. MSA reporting is unavailable at this time.
2014 Programming Highlights
FLIGHT
MONTH(S)
TENTPOLE
February
Black History Month
March-April
Music Break
June-July
Songs of Summer
August
Back to School
September
Hispanic Heritage
November-December
MC 100
1Q 2014
2Q 2014
3Q 2014
4Q 2014
Programming is tentative and subject to change.
Original Programming
INTERACTIVE TALK SHOW
Music Choice brings fans and artists together with You & A,
the talk show where viewers ask and artists answer questions.
LIVE PERFORMANCE SPECIALS
Live Undefined offers fans a real, raw listening experience,
uncovering the true talents of some of their favorite acts.
STYLE SHOWCASE
Style By takes a look at the biggest trends from today’s top music
videos and the stylish artists who set them.
HIP-HOP SERIES
Chronicles traces the paths today’s biggest hip-hop acts took to the
top, from their early interest in music to who helped pave their way.
POP COUNTDOWN
1ST Rank counts down the week’s top videos, highlighting fan
favorites, previewing ones to watch, and going behind-the-scenes
on music videos.
NEW ARTISTS
Primed, our flagship emerging artist series, aids in music discovery,
inviting today’s stars on the rise to introduce themselves to viewers.
Programming is tentative and subject to change.
MUSIC CHOICE PLAY
Music Choice Play
SWRV is now Music Choice Play, bringing the network under the
umbrella brand
•
Music Choice Play is the only music video network where
viewers control the content 24/7
•
New programming will premiere on Music Choice Play
and then be available on VOD
•
Prime programming is broadcast weekday afternoons and
evenings, reaching Millennials after school/work, when they’re
most prone to engage
New Programming
You & A, our first cross-platform show, allows our audience to get to
know their favorite artists on a more personal level as they answer
fan questions and participate in fun, interactive segments.
New Ways to Interact
Viewers participate in the network through apps and Twitter - they
can comment, rate, vote or upload UGV to host a segment or show
New On-Screen
The relaunch includes full-screen videos, simplifying the user
experience and allowing viewers to see more of their favorite artists
MUSIC CHANNELS
Music Channels Remain Popular
50 Music Channels in every genre, decade and lifestyle
•
47 million monthly viewers watch up to 24 hours per week
•
74% of viewers watch with someone else
•
In 55 million households in 192 markets, all top 50 DMAs
Source: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013.
Future Interactive Programming
Music Choice will introduce Trivia, inviting viewers to play along, earn
points, and redeem for prizes, including signed artist merchandise
Second-Screen Experience
Music Choice can be accessed from any device, with options
allowing customers to customize and share their music experience
Advertising Opportunities
Customized programs tailored to your campaign goals
•
Ad adjacencies
•
Custom animated overlays
•
Show sponsorship
•
Brand/product integration
•
Custom playlists/episodes
•
Artist/partner activation
•
Hosted third-party content
•
Programming blocks
•
Second-screen activation
•
Sweepstakes
•
Events
ADVERTISER INTEGRATIONS
Activation: adidas Originals
The Challenge:
• adidas requested custom content to reinforce the
brand’s association with hip-hop music and integrated
their spokespersons, targeting P13-24
The Solution:
• MC created a custom Hip-Hop Style Playlist featuring videos
from some of today’s most stylish Hip-Hop stars, including
adidas partners B.o.B and Big Sean
̶ MC built custom opening, transitional and closing graphics
around adidas brand messaging and provided custom
voiceovers throughout the playlist
̶ adidas also received pre- and mid-roll spots and an
animated overlay
• A targeted VOD and Music Channel campaign further reached
and engaged P13-24
LEFT-RIGHT: Playlist open, transition
Activation: Coke “Shake Up Christmas”
The Challenge:
• Coke was seeking media outlets to promote their
“Shake Up Christmas” partnership with the band Train
The Solution:
• MC VOD
̶ Train “Shake Up Christmas” music video added to
appropriate genre folders
̶ Custom segment in the MC Original Show Speaking Of…
with Train interview/ EPK footage about recording
“Shake Up Christmas;” included Coke ad adjacency
̶ Targeted F18-49 pre-roll schedule
• Music Channels
̶ Song added into rotation on Sounds of the Seasons,
Hit List and Pop Hits Channels
̶ Music Choice created custom facts and wallpaper that
ran with the song
LEFT-RIGHT: Train artist interview feature, Music Channel execution
Activation: Disney VOD “The Avengers”
The Challenge:
• To promote the home theater and VOD release of
“Marvel’s The Avengers”, Disney approached MC
to develop custom content, targeting P12-24
The Solution:
• MC created the “Live to Rise” sweepstakes, offering fans a
chance to see Soundgarden in concert, who performed the lead
song on the film’s soundtrack. The sweeps was promoted in the
Heroes of Rock Playlist. Integrated marketing elements included:
– Videos from Soundgarden and other top rock bands from
the soundtrack
– Behind-the-scenes clips from “Marvel’s The Avengers”
– Pre- and mid-roll spots and an overlay driving to the film
– An overlay containing the exclusive text-to-win code for
the “Live to Rise” sweeps
• Disney also ran a targeted VOD campaign, which included
pre-roll spots and overlays
LEFT-RIGHT: Playlist open, sweepstakes overlay
Activation: Disney “Oz The Great and Powerful”
The Challenge:
• To promote VOD release of “Oz The Great
and Powerful”, Disney approached MC to develop
custom content, targeting K9-14 and A18-49
The Solution:
• Music Choice created a custom segment in our countdown show
1st Rank around “Oz The Great and Powerful,” highlighting the
music video for Mariah Carey’s “Almost Home” – a song she
wrote for the movie. Integrated marketing elements included:
– Music video integration
– Ad adjacency leading into custom segment
– Pre- and mid-roll spots and animated overlay
LEFT-RIGHT: Custom segment open, animated overlay
Activation: Kia Soul
The Challenge:
• Kia asked Music Choice to come up with a creative
solution to extend their iconic “Hamster” advertising
campaign for the Kia Soul to reach 18-34 year old
potential car buyers
The Solution:
• Music Choice created custom animated overlays that built off
Kia’s “Hamster” messaging
• The overlays ran on targeted music videos along with pre-roll ads
LEFT-RIGHT: Screen grabs from the custom animated overlay
Activation: Kmart “Dream Out Loud”
The Challenge:
• Kmart wanted to drive awareness, purchase intent and
in-store traffic for Selena Gomez’s “Dream Out Loud”
clothing line among F12-17 during the peak Back to
School shopping period
The Solution:
• MC created a custom episode of The Cut, where the guest artist
counts down their top 5 videos around a theme
– MC secured Selena Gomez to choose her top trendsetters,
which allowed her to easily segue into a mention of her love
of fashion and “Dream Out Loud” clothing line
– Kmart also received pre- and mid-roll spots and custom
animated overlays
– Selena also provided a hosted open for a “Best Of” playlist
featuring her top videos
• A targeted VOD and Music Channel campaign further reached
tween and teen girls
LEFT-RIGHT: Sponsor in show open, guest Selena Gomez on The Cut
Activation: Sony Pictures “Sparkle”
The Challenge:
• Sony Pictures was seeking a music television partner
to hyper-target African-American Adults 18-49 to boost
excitement and attendance for the theatrical release
of “Sparkle,” starring Whitney Houston in her final role
The Solution:
• MC created the Best of Whitney Houston Playlist, hosted by
Jordin Sparks, who stars alongside Whitney in “Sparkle.” In the
show, Jordin takes viewers through her favorite Whitney music
videos and shares stories from “Sparkle.” Ad elements included:
– Pre- and mid-roll spots, custom graphics, animated overlays,
trivia about Whitney Houston and “Sparkle”, and film clips
woven into the show
– Targeted VOD campaign, including pre-roll spots and custom
animated overlays
– Added value: tune-in ad panels on the Music Channels and
spot on social media
LEFT-RIGHT: Custom playlist open, overlay on a hosted segment featuring Jordin Sparks
Activation: Unilever Axe “One Night Only”
The Challenge:
• Axe Music created a “One Night Only” secret
concert series and sought outlets to distribute content
shot at these shows to further build brand buzz
The Solution:
• MC created a robust custom content package for Axe, including:
– Dedicated One Night Only VOD folder
– Concert series footage integrated into MC original
programming, such as:
• Performance pieces running as “live” music videos
• Artist soundbites woven into Naked and OpinioNation
vignettes
• “Best of..” artist playlists
• Additional marketing elements included dedicated artist
programming blocks on the Music Channels and a targeted
VOD pre-roll campaign
LEFT-RIGHT: AXE Music ‘One Night Only’ promo panel, Dedicated VOD folder, custom content with T.I.
Activation: Universal VOD “Pitch Perfect”
The Challenge:
• Universal was seeking a music television partner
to promote the movies-on-demand release of
“Pitch Perfect”, targeting F12-24
The Solution:
• MC created the Perfect Pitch Playlist around the film’s
soundtrack, featuring music videos from the original artists of
songs performed in the movie. Ad elements included:
– Pre- and mid-roll spots, custom graphics, voiceover, and
animated overlays
– Playlist also included a promotional music video by the cast
of the film and fans
• Universal also ran a targeted VOD campaign, including pre-roll
spots and overlays
• Added value: playlist tune-in ad panels on the Music Channels,
promo spot online, and social media tune-in messaging
LEFT-RIGHT: Playlist open, bonus music video
Activation: Walt Disney Pics. “Step Up 3D”
The Challenge:
• To boost excitement and attendance for the film
“Step Up 3D”, Disney was looking for a promotional
outlet to feature dancers from the film, targeting P13-34
The Solution:
• MC created a custom version of the original show Do That Dance,
hosted by talent from the film, who showed viewers how to do the
dance moves
– Ad units included pre- and mid-roll spots and custom
animated overlays
– Vignettes from the show ran on SWRV alongside :30 second
ad adjacencies
• Dancers and the film’s director also hosted a custom playlist with
the best dance videos
– Ad units included pre- and mid-roll spots and overlays
• Pre-roll spots and overlays also ran on pop and dance videos
targeting P13-34
LEFT-RIGHT: Do That Dance custom original with overlay, the film’s director and dancers host a playlist
Activation: Warner Bros. “Rock of Ages”
The Challenge:
• Warner Brothers Pictures wanted to boost excitement
and attendance for the film “Rock of Ages,” targeting
Adults/Women 18-49
The Solution:
• MC created the Rock of Ages Playlist celebrating the lifestyle,
culture and music of the 80s, weaving clips from the 80s-inspired
film alongside classic music videos from stars such as Bon Jovi,
Journey and Quarterflash, whose songs were featured in the film
• Ad elements included:
– Pre- and mid-roll spots, custom graphics, animated overlays,
trivia about 80s music and culture, and film clips woven into
the show
– Targeted VOD campaign, including pre-roll spots and
custom animated overlays
– Added value: tune-in ad panels on the Music Channels and
spot on social media
LEFT-RIGHT: Custom playlist open, 80s trivia
AD SPECS AND CREATIVE GUIDELINES
Ad Specs & Creative Guidelines
Video On Demand and Music Choice Play
SPOTS
DEADLINE: 1 week before flight start
• Provide 2 copies of your :15 or :30 spot on Beta or DigiBeta
• Commercial audio must be full mix mono on both channels
• No multi-reel tapes will be accepted
• Digital submissions must be 525i 29.97 10 bit
(720 x 486) QuickTime files
• HD files can also be accepted via ftp or thumb drives
Please include commercial instructions with tapes:
• Client
• Product
• ISCI Code
• Length
• Flight Dates
Commercial Clearance:
Submission of a commercial to air on Music Choice shall constitute
the advertiser’s and/or agency’s warranty that all elements of
commercials have been cleared for air with respect to all intellectual
property rights: this includes but is not limited to rights of privacy and
master, mechanical, performance and synchronization rights for
music. Changes of commercial copy within two weeks of current
flight will be accommodated as soon as operation permits.
OVERLAYS/LOWER-THIRDS OR SPONSOR GRAPHICS
All overlays are created in HD
MC is creating your overlay or sponsor graphics:
DEADLINE: 3 weeks before flight start
Send logo, product image(s), and tagline/copy points
• HD files are preferred
– Preferred format: PSD
– Acceptable formats: EPS, JPEG, TIFF or TARGA
– 16:9 aspect ratio (1920 x 1080 pixels)
– Minimum graphic resolution: 72 dpi
• SD files are also accepted
– Preferred format: PSD
– Acceptable formats: EPS, JPEG, TIFF or TARGA
– 4:3 aspect ratio (720 x 486 pixels)
– Minimum graphic resolution: 72 DPI
• Billboard copy or tagline must be submitted with logo
– Overlays are on-screen for approximately 10 seconds;
please keep that in mind when submitting copy
• Include any required copyright and rating information
OVERLAYS/LOWER-THIRDS
You are providing an overlay:
DEADLINE: 2 weeks before flight start
• Overlays run on the lower left corner of the screen;
see below for placement
• Length: :05-:09 seconds
• Size: 525 x 135 (about 1/4 the size of a standard SD screen)
• Aspect: 1.0 pixels
• Format: provide final overlay on Beta or DigiBeta tape,
or digitally submit a 1280 x 720 @ 29.97 fps QuickTime file
• Codec: Animation with alpha channel
MC Music Channels
AD PANELS
MC’s Music Channels feature one larger sized ad panel to better
deliver your message to viewers.
Refer to the guidelines on the following pages for creating ad panels
or submitting artwork for MC to create your ad.
MC Music Channels
AD PANELS
MC is creating your ad panel:
You are creating your ad panel:
DEADLINE:
2 weeks before flight start
• Minimum size: 72 dpi
• Preferred file format: PSD
• Acceptable file formats:
EPS, AI, JPEG or TIFF
• Needed: logo, product(s)
images, key message points,
tagline (if applicable)
• The most effective ad panels
have simple, straightforward
designs – image, logo,
copy blurb
DEADLINE:
1 week before flight start
• Size 480 x 544
• Minimum font size: 18 pt.
- Ensure fonts are legible
in both size and weight
- Bolder fonts work best;
avoid thin ornate fonts
- Leave clear space
(no text) around the
edges of the ad
• Aspect Ratio: Square
• Color Profile: SDTV NTSC
• File Format: JPEG
(do not save for web)
Delivery Instructions
SPOTS
(FOR VIDEO ON DEMAND
AND MUSIC CHOICE PLAY)
ALL OTHER MATERIALS
(FOR AD PANELS &
CUSTOM GRAPHICS)
Send tapes and traffic
instructions to the
Traffic Manager:
Send materials to your
Account Team and the
Marketing Team:
Barry Schwartz
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
[email protected]
Rob McCaw
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
[email protected]
Materials may also be sent via an FTP site.
Please include:
• Agency Name
• Contact Name
• Phone Number/Email
• IP Address/Login Information

2014 MEDIA KIT - Music Choice Home Page

Transcription

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