post show report - ad.nmm.de
Transcription
post show report - ad.nmm.de
THE 5TH VIETNAM MOTOR SHOW POST SHOW REPORT Hanoi, 5th December 2009 POST SHOW REPORT PART 1: KEY FACTS OF THE SHOW Name of the Show English: The 5th Vietnam Motor Show 2009 Vietnamese: Triển lãm Ô tô Việt Nam 2009 Show slogan English: “Enrich your life” Vietnamese: “Cho cuộc sống thêm phong phú” Mascot of the show RUBIKCAR – Show’s ambassador of friendliness Dates & Opening Hours November 19 ~ 23, 2009 Nov. 19 : 12:00 – 18:00 Nov. 20,21,22,23 : 09:00 – 18:00 Venue Saigon Exhibition and Convention Center - SECC 799 Nguyen Van Linh str., Tan Phu ward, Dist. 7, HCMC, SR Vietnam Organizers Vietnam Automobile Manufacturers’ Association – VAMA Asia Trade Fair and Business Promotion (Holdings) – ATFA Sponsors From Government Agency Government Ministry of Industry and Trade Ministry of Transport Ministry of Planning & Investment Ministry of Science & Technology Ministry of Natural Resources & Environment From Media Vietnam Investment Review (VIR) Vietnam Economic Times (VET) Saigon Times Group Page 2 POST SHOW REPORT Vietnam Auto-Motor Magazine Vietnam Automobile Industry Magazine Autovina Business Forum Newspaper Trade World Newspaper INFOTV In the word of car – HTV9 Autonet.com.vn Otosaigon.com.vn SORECOM Vietnam Transportation and The road – Vietnam Magazine Sport car world Magazine Exhibitors 11 VAMA’s members as automobile manufacturers 56 companies as spare part suppliers Show Scale Total area : 15,000 sq.m, including Indoor area : 15,000 sq.m Visitors Approx. 120,000 visits Free shuttle buses to the show No. of route: 03 routes No. of bus: 06 buses, 02 units/each route Road map: - From Tan Binh dist. to SECC and vice versa - From Thu Duc dist. to SECC and vice versa - From Binh Tan dist. to SECC and vice versa * Data base of visitor survey will be submitted to Motor Show Sub-committee of VAMA. Page 3 POST SHOW REPORT SUB-EVENTS The first press release (kick off) Time: From 20/07 to 15/08 Press contact: 30 media agencies including newspapers, e-newspaper, magazines, radio and 04 TV channels: HTV9, VOV TV, Style TV, INFOTV. Clipping of 35 articles from newspapers, magazine & e-newspaper, TV stations. The second press release (warm up) Time: From 01/11 to 18/11 Press contact: 20 media agencies including newspapers, e-newspaper, magazines, radio and TV stations. Clipping of 25 articles from newspapers, magazine & e-newspaper, TV stations. Press day of the show Time: 13:30 – 17:30, 18/11 at SECC Participations of 72 journalists from 60 Newspapers, Radio, Electronics 08 TV channels: VTV1, HTV (Hanoi), HTV9, VTC1, INFOTV, TTXVN, VTV9, Vietnam Online (official e-information gate of Vietnam Government) Broadcasting about Show on Vietnam Television (VTV1): 6 times ¾ News program: 19:00, 19/11 on VTV1 ¾ Repeat on News program: 22:00, 19/11 on VTV2 and 23:00 on VTV1 ¾ Repeat on whole system of local province television and other trading television (VTC, VCTV…) ¾ Daily life program: 18:30, 19/11 on VTV1 ¾ New Program: 18:30, 19/11 on VTV9 ¾ G’morning program: 07:00, 30/11 on VTV1 Page 4 POST SHOW REPORT Hochiminh Television: 6 times ¾ HTV9: 19:50, Nov. 19 ¾ Repeat: 3 times on HTV7, HTV9 ¾ HTV9(In the world of car): 16:30, 22/11 ¾ HTV9(In the world of car): 16:30, 29/11 Hanoi Television (HTV1): 1 time ¾ HTV1 (The world of vehicle): Digital Television: 18:30, 19/11 2 times ¾ Vietnam Online: 18:30, 19/11 on VTC1 ¾ News Program: 19:00, 19/11 on VTC1 INFOTV: ¾ Economic news: 2 times 8:30, 20/11 (Live and continuing repeat on TV net: http://www.infotv.vn/) ¾ 3650 Market: 17:30, 19/11 Vietnam Online: Live and continuing repeat on TV net: www.chinhphu.vn on 19/11 TTXVN: Reportage on TV net: www.avnews.vnanet.vn on Nov. 19 and 21 Clipping of 100 articles from newspapers, magazine & e-newspaper. * All CD/ VCD/ DVD of TV reportages, radio & newspaper clipping will be submitted to Sub-com of VAMA on 20 Nov. 2009. Opening Ceremony Time: 10:00, 19/11/2009 Venue: Opening stage, Main Foyer, SECC Page 5 POST SHOW REPORT VIPs attended: Sir Hoang Trung Hai Vice Prime Minister of Vietnam Government Mr. Do Huu Hao Vice Minister of MOI Mr. Tran Doan Tho Vice Minister of MOT Mr Le Duc Hanh Chief Representative – South office of MONR&E Mr Nguyen Trung Tin Vice president of People Committee of Hochiminh City Mr. Pham Dinh Thi Vice General Director of Tax Policy Dept. - MOF Mr Ngo Van Tru Vice General Director of Heavy industry Dept. – MOIT Mr. Suparat Sirisuwanangkura President of Thailand Automotive Industry Association - TAIA Mr. Bambang Trisulo President of Indonesia Automotive Industry Association - GAIKINDO Participations: 300 pax Seminar Time: 14:00– 17:00, 19/11/2009 Venue: Meeting room No.2, 3rd floor, SECC Topic: “Developing a sustainable and viable Vietnamese Automobile Industry and experiences in some South East Asia countries” Policy-Speaker: Mr Ngo Van Tru – Vice General Director Department of Heavy Industry Ministry of Industry and Trade Page 6 POST SHOW REPORT Topic: Strategic vehicle in passenger segment: A must for Vietnam Automobile Industry development Mr. Pham Dinh Thi – Vice General Director Department of Tax policy Ministry of Finance Topic: Tax policy and the development of Vietnamese Automobile Industry Mr. Suparat Sirisuwanangkura – President Thailand Automotive Industry Association - TAIA Topic: Experiences of Thailand Automotive Industry Mr. Bambang Trisulo – President Indonesia Automotive Industry Association - GAIKINDO Topic: Experiences of Indonesia Automotive Industry Ms. Nguyen Thi Xuan Thuy Vietnam Development Forum – VDF Topic: Supporting Industry in Automotive Industry: development in Thailand and implications for Vietnam. Participations: 120 pax Advertisements Media advertising Newspaper/Radio Time of Ad. Size/ Duration 9 Newspaper: 45 issues Vietnam Investment Review (VIR) 5 issues 1/4 page Vietnam Economic Times (VET) 5 issues 1/4 page Saigon Times Group 3 issues 1/2 page Vietnam Auto-Motor Magazine 4 issues one page Car & Life Magazine 4 issues one page Vietnam Automobile Industry Magazine 4 issues one page Page 7 POST SHOW REPORT Autovina 4 issues one page Business Forum 3 issues 1/4 page Trade World Newspaper 3 issues 1/2 page Sport car world 3 issues one page Vietnam Transportation 4 issues one page The Road Vietnam 3 issues one page 9 Radio: 07 times Voice of Hochiminh City - VOHC 4 spots 01’ Voice of Vietnam – VOV 3 spots 01’ 9 Television: 41 times Vietnam Television (18:50 – 19:00) 2 spots 30’’ Hochiminh City Television (HTV9) 3 spots 30’’ Hochiminh City Television (HTV9) 06 times Title running INFOTV 30 times Title running two weeks 30’’/spot 9 Screen advertising: 5800 times SORECOM (3 Airport & 7 Train Station): 9 Advertising banner on e-newspaper www.autonet.com.vn one month Horizontal banner, homepage www.otosaigoncom.vn one month Top banner, homepage www.baodautu.vn one month Top banner, homepage Other 9 Large poster hanging in Coffee shops like Rosy, B&B, Vàng Anh, Khúc Giao Mùa, … No: 50 posters 9 Advertising on frame of elevators in trade and office buildings in Hochiminh City No: 70 buildings Time: 01 week Page 8 POST SHOW REPORT 9 Advertising through SMS to living Vinaphone and Mobiphone numbers in Hochiminh City and neighbor provinces. No. of Mes.: 200.000 Mes. Frequency: 02 times /01 phone number Time: 17/11 and 18/11/2009 9 Advertising through email marketing No. of email address: 100.000 add. Frequency: 01 time / 01 month Time: from July to November 2009 9 Advertising on banner on free shuttle buses to the show No. of bus: 06 buses Time: from 19 to 23/11 Ad.: banner on side and in front of buses 9 ATFA’s channel (send to high class families in Hochiminh city and some neighbor provices) No: 100,000 addresses Page 9 POST SHOW REPORT PART 2: STATISTIC FIGURES Exhibitors Motor Show 2002 Motor Show 2004 Motor Show 2006 Motor Show 2008 Motor Show 2009 11 11 14 12 11 0 0 24 27 56 Motor Show 2002 Motor Show 2004 Motor Show 2006 Motor Show 2008 Motor Show 2009 Indoor (sqm) 4,000 4,500 8,000 10,000 15,000 Outdoor (sqm) 1,000 800 2,000 2,000 0 Motor Show 2002 Motor Show 2004 Motor Show 2006 Motor Show 2008 Motor Show 2009 52 60 115 66 97 0 05 03 04 10 Motor Show 2002 Motor Show 2004 Motor Show 2006 Motor Show 2008 Motor Show 2009 15,000 60,000 120,000 100,000 120,000 VAMA members Supporting industries Show scale Display car Number of cars Concept car Number of visit Visits Page 10 POST SHOW REPORT PART 3: QUESTIONAIRE AND SURVEY I. SURVEY SAMPLE SIZE Including 02 survey samples: - - Exhibitors survey: • Total sent-out sample: 68 • Total take-in sample (valid): 56 Visitors survey • Total sent-out sample: 2.000 • Total take-in sample: 1.657 o Valid sample: 1.268 o Invalid sample: 389 II. EXHIBITORS SURVEY Exhibitors (origination of products & service) Page 11 POST SHOW REPORT Field of exhibitors Purpose of exhibition Page 12 POST SHOW REPORT Exhibition Validation ATFA’s service Page 13 POST SHOW REPORT III. VISITORS SURVEY Visitors classification on nationality Visitors’ income Page 14 POST SHOW REPORT Visitors owning a car Information sources about the show Page 15 POST SHOW REPORT Visiting purposes Visitors’ demand classification by kind of car Page 16 POST SHOW REPORT Visitors’ demand classification by Exhibitor Visitor satisfaction Page 17 POST SHOW REPORT PART IV: THE SHOW FROM MEDIA TBKTVN, 19/11/09 DAU TU Page 18 POST SHOW REPORT DAU TU, 20/11 TBKT SG, 19/11 TC O TO XM, T12 Page 19 POST SHOW REPORT OTO VN, T12 Page 20 POST SHOW REPORT PART V: THE SHOW AT A GLANCE Decoration Page 21 POST SHOW REPORT Show’s booths Page 22 POST SHOW REPORT PRESS DAY PRESS DAY KEY EVENTS OPENING CEREMONY OPENING CEREMONY Page 23 VIP TOUR VIP TOUR OPENING CEREMONY OPENING CEREMONY POST SHOW REPORT Page 24