Aveda Academy London
Transcription
Aveda Academy London
Aveda calender_jan-dec07 run 2/10/06 12:57 Page 3 AVEDA ACADEMY LONDON Aveda Academy London “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” “Aveda education helps you grow as an individual, as a business owner, as a human being.” Horst Rechelbacher, Founder Contact List Education Booking Co-ordinator (class bookings and information) 0870 428 6383 Education Co-ordinator (general enquiries) 0870 428 6382 Model Hotline (to be a model for one of the classes) 0870 428 6384 Education Administration Supervisor (enquiries regarding invoices) 0870 428 6359 Locations Aveda – High Holborn 3rd floor Holborn Hall 193-197 High Holborn London WC1V 7BD Aveda Academy London 174 High Holborn Covent Garden London WC1V 7AA Aveda calender_jan-dec07 run 2/10/06 12:57 Page 4 AVEDA ACADEMY LONDON course dates. Aveda education Aveda Foundation Education – Aveda Academy, London Aveda Spa Education – Holborn Hall, London Class Performance Aveda Hair Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Selling with Service Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Systems Solutions Systems Solutions Selling with Service Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Performance Aveda Hair Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Selling with Service Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Systems Solutions Selling with Service Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Systems Solutions Systems Solutions Behind the Scenes Performance Aveda Hair Performance Aveda Skin & Makeup Class Skin wise In Spa Coach Spa Body Fundamentals Botanical Skin Resurfacing Techniques for Elemental Nature Massage Skin wise Spa Body Fundamental Caribbean Therapy Plant Wax Massage Techniques for Elemental Nature Hand & Foot Relieving Treatment Skin wise Fusion Stone Aromaology 1 Outer Peace Skin wise Spa Body Fundamentals Botanical Skin Resurfacing Outer Peace Outer Peace Skin wise Spa Body Fundamentals Massage Techniques for Elemental Nature Aromaology 2 Skin wise Spa Body Fundamental Outer Peace Advanced Skin wise Skin wise Spa Body Fundamental Aromaology 1 Fusion Stone Botanical Skin Resurfacing Caribbean Therapy Skin wise Spa Body Fundamental Massage Techniques for Elemental Nature Botanical Skin Resurfacing Outer Peace Skin wise Spa Body Fundamental Aromaology 2 Advanced Skin wise Hand & Foot Relieving Treatment Plant Wax Fusion Stone Outer Peace Skin wise Spa Body Fundamental Massage Techniques for Elemental Nature Date 8th January 07 15th January 07 16th January 07 22nd January 07 23rd January 07 24th January 07 15th February 07 19th February 07 20th February 07 26th February 07 27th February 07 28th February 07 21st March 07 22nd March 07 23rd March 07 28th March 07 29th March 07 10th April 07 11th April 07 12th April 07 25th April 07 26th April 07 1st May 07 2nd May 07 9th May 07 21st May 07 22nd May 07 23rd May 07 4th June 07 5th June 07 6th June 07 11th June 07 12th June 07 13th June 07 11th July 07 16th July 07 17th July 07 23rd July 07 24th July 07 25th July 07 3rd September 07 4th September 07 5th September 07 10th September 07 11th September 07 12th September 07 1st October 07 2nd October 07 8th October 07 9th October 07 10th October 07 24th October 07 25th October 07 5th November 07 6th November 07 12th November 07 13th November 07 14th November 07 Date 15th – 19th January 07 29th – 30th January 07 31st January – 1st February 07 12th February 07 13th – 15th February 07 19th – 23rd February 07 26th – 27th February 07 5th – 7th March 07 8th March 07 12th – 14th March 07 15th March 07 19th – 23rd March 07 26th March 07 27th March 07 2nd – 3rd April 07 16th – 20th April 07 23rd – 24th April 07 30th April 07 2nd – 3rd May 07 8th – 9th May 07 14th – 18th May 07 21st – 22nd May 07 29th – 31st May 07 4th June 07 11th – 15th June 07 18th – 19th June 07 25th – 26th June 07 9th – 10th July 07 16th – 20th July 07 23rd – 24th July 07 25th July 07 30th July 07 31st July 07 6th – 8th August 07 3rd – 7th September 07 10th – 11th September 07 17th – 19th September 07 24th September 07 25th – 26th September 07 1st – 5th October 07 8th – 9th October 07 15th October 07 16th – 17th October 07 22nd October 07 23rd October 07 29th October 07 30th – 31st October 07 5th – 9th November 07 12th – 13th November 07 19th – 21st November 07 Aveda calender_jan-dec07 run 2/10/06 12:58 Page 5 AVEDA ACADEMY LONDON course dates. Aveda education Aveda Business Education – Aveda Academy, London Aveda Academy (Advanced Education) – Aveda Academy, London Class PR Class Benchmarking for success PR Class Class Legendary Classics Foil Workshop Be Inspired Innovative Cutting Aveda Collection Editorial Innovative Colour Foil Workshop Legendary Classics Aveda Collection Innovative Colour Date 6th February 07 2nd – 3rd April 07 6th September 07 Aveda In-Salon Coach – Aveda Academy / Holborn Hall, London Class In Salon Coach Cutting In Salon Coach Colour In Spa Coach In Salon Coach Cutting Group 1 In Salon Coach Cutting Group 2 In Salon Coach Colouring Group 1 In Salon Coach Colouring Group 2 Date 23rd April 07 24th April 07 13th – 14th August 07 24th September 07 25th September 07 26th September 07 27th September 07 Aveda Academy London Date 29th – 31st January 07 13th – 14th February 07 6th – 8th March 07 13th – 14th March 07 17th – 18th April 07 15th – 16th May 07 19th – 20th June 07 31st July – 1st August 07 18th – 20th September 07 30th – 31st October 07 20th – 21st November 07 Aveda calender_jan-dec07 run 2/10/06 12:58 Page 6 Aveda calender_jan-dec07 run 2/10/06 14:01 Page 7 AVEDA FOUNDATION EDUCATION aveda foundation education Aveda calender_jan-dec07 run 2/10/06 12:58 Page 8 AVEDA FOUNDATION EDUCATION behind the scenes. foundation education This one-day program is designed for everyone who works with Aveda or is interested in learning more about Aveda. A bottle of Rosemary Mint will serve as our tour guide as we explore the stages of product development at Aveda. Participants will also learn the souring stories of Australian Sandalwood, Babassu, the Uruku story of the Aveda/Yawanawa Tribe Partnership and many more. It is a highly interactive day filled with fun exercises designed to entertain every learning style. Along the way, participants will discover how important they are in the production of Aveda. Learn · Aveda’s mission, vision, beliefs & history · What makes Aveda different · The important role that aroma plays at Aveda · Cool facts about Aveda’s souring, manufacturing and packaging · To understand the relationship between Aveda and the environment · How Aveda’s practices promote environmental sustainability · To realise how you, as an individual, fit into the big picture of Aveda Participants All Aveda Team Members What to bring An open mind Price £30 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 9 AVEDA FOUNDATION EDUCATION performance Aveda. foundation education Overview Participants will learn the history, philosophy and mission of Aveda, along with learning and experiencing all five domains of Aveda products. This hands-on interactive course is designed to provide salon/spa teams with the information and practice required to confidently use and prescribe Aveda products. Aveda History, Mission & Philosophy Aveda Points of Difference Aveda Core Beliefs Aveda 3 Step Client Ritual A.V.E.D.A Selling System: A - ask questions V - verify E - educate D - demonstration A - ask for sale Aveda Experience Rituals Aveda Product Features & Benefits Pre-Requisites None Equipment None Day 1 Hair Care product & service experience Day 2 Skin & Body Care product & service experience and Make Up product & service experience Price £30 per day To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 10 AVEDA FOUNDATION EDUCATION selling with service. foundation education Overview This one-day course will help to take your customer service skills to a new level resulting in increased customer loyalty and individual retail productivity. Designed to build on basic selling skills introduced on the Performance Aveda class from the greeting of the guest to closing the sale and booking a return appointment. Price £135 Pre-requisites None Equipment None ( Uniform required ) To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 11 AVEDA FOUNDATION EDUCATION hair colour systems. foundation education Overview This one-day course focuses on basic hair colour theory, colour composition and hair colour categories. Learn necessary product knowledge on Aveda Full Spectrum Hair Colour System. Pre-Requisites Minimum six months experience Performance Aveda Equipment Combs Brushes Blow Dryer Clips Price £60 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 12 AVEDA FOUNDATION EDUCATION hair colour solutions. foundation education Overview This one-day course focuses on basic hair colour theory – as it relates to corrective colour. Learn how to balance, colour cleanse and pre-colour using Aveda Full Spectrum range. Hair Colour Solutions covers the significance of a proper hair colour consultation and home maintenance recommendations. Pre-Requisites Performance Aveda Hair Colour Systems Equipment Combs Brushes Blow Dryer Clips Price £60 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 13 AVEDA FOUNDATION EDUCATION aromaology 1. foundation education Overview This one-day course provides an introduction to the use of essential oils, in particular the Aveda Singular Notes. The goal is to introduce blending of the Singular Notes for retail and professional use. Wellness exercises will be taught to enhance their effects. The course will also discuss the use of organic essential oils and how their use can impact the wellbeing of the planet. Recommendations Participants: Anyone who works in a salon/spa and is looking to expand their knowledge in Aromaology. Ideal for massage therapists, beauty therapists, nail technicians, hairdressers, Aveda advisors and front desk staff. learning objectives • Olfaction • Methods of extraction • Blending skills • Aroma and wellness integration • Organic essential oils • Experience essential oils – visually extensive use of video explaining the plants. Equipment Please wear loose comfortable clothing and arrive for the class aroma-free. Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 14 Aveda calender_jan-dec07 run 2/10/06 14:01 Page 15 AVEDA SPA EDUCATION aveda spa education Aveda calender_jan-dec07 run 2/10/06 12:59 Page 16 AVEDA SPA EDUCATION skin wise. spa education Overview This five-day hands-on workshop is designed to teach participants the fundamentals of the Aveda facial system. Specific topics include effective consultation and retailing skills, the Aveda five spa rituals, product usage for skin cleansing, exfoliation and masque therapy, as well as how to select the most appropriate facial massage for the skin type. Emphasis will be placed on creating customised facial treatments using the Aveda Elemental Nature Philosophy, in order to create a unique and holistic spa experience for guests. Equipment Uniform required Pre-requisite Qualified Beauty Therapist Performance Aveda Price £135 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 17 AVEDA SPA EDUCATION spa body fundamentals. spa education Overview This three-day course focuses solely on the body – working with the Elemental Nature Philosophy and the Aveda five spa rituals to enable therapists to perform unique body treatments that specialise in massage, exfoliation, relaxation and rejuvenation. Specific treatments covered include Elemental Nature Massage, Aqua Polish, Essential Back Treatment and the Sun Source Tanning Treatment. Equipment Uniform required Pre-requisite Qualified Beauty/Massage Therapist Performance Aveda or Skin Wise Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 18 AVEDA SPA EDUCATION massage techniques for Aveda Elemental Nature. spa education This 3 day course covers the fundamental massage rituals used in an Aveda Spa. In addition, you will explore massage techniques to create balance according to the Aveda Elemental Nature philosophy, including foot reflexology, acupressure, and deep tissue massage Goal: To teach the massage therapist the necessary structure and tools to give massage in an Aveda spa. Rather than teaching a “cookie cutter” massage, this course aims to enhance the therapist’s skills by teaching customisation techniques and rituals utilising the Aveda Elemental Nature philosophy. Learn: • To customise the 5 Aveda Spa Rituals • To customise opening and closing rituals according to the guest’s elemental nature • To customise scalp and foot massage according to the guest’s elemental nature • Specific massage techniques including foot reflexology, deep tissue massage and acupressure • Energy work - The Elemental Nature Balancing Techniques Participants: Massage Therapists Cost: £135 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 19 AVEDA SPA EDUCATION aromaology 1. spa education Overview This one-day course provides an introduction to the use of essential oils, in particular the Aveda Singular Notes. The goal is to introduce blending of the Singular Notes for retail and professional use. Wellness exercises will be taught to enhance their effects. The course will also discuss the use of organic essential oils and how their use can impact the wellbeing of the planet. Recommendations Participants: Anyone who works in a salon/spa and is looking to expand their knowledge in Aromaology. Ideal for massage therapists, beauty therapists, nail technicians, hairdressers, Aveda advisors and front desk staff. learning objectives • Olfaction • Methods of extraction • Blending skills • Aroma and wellness integration • Organic essential oils • Experience essential oils – visually extensive use of video explaining the plants. Equipment Please wear loose comfortable clothing and arrive for the class aroma-free. Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 12:59 Page 20 AVEDA SPA EDUCATION aromaology 2. spa education Overview This one-day course introduces the art and science of the 25 Aveda Pure Essences. This interactive course is designed for the spa therapist so they can integrate the use of Pure Essences into all aspects of the Spa environment from the treatment room to the retail area. Learn to create blends for skin care, massage, and spa treatments. Specific topics include the functionality of essentials oils, chemistry, safety, blending skills and detailed information on each of the Pure Essences. Learning objectives • How to incorporate Aveda Pure Essences into the spa environment • Detailed information on the 25 Aveda Pure Essences • Skin care, massage, hydrotherapy, spa therapy, and Elemental Nature blends • Blending skills • Safety and dilution rates. • Introduction to the chemistry of essential oils • Aveda’s unique traceability system to ensure the highest quality oils Equipment Please wear loose comfortable clothing and arrive for the class aroma-free. Recommendations You must be one of the following: Qualified Massage Therapist Qualified Beauty Therapist Qualified Nail Technician Qualified Spa Therapist Pre-requisite Essence of Aveda – Aromaology 1 Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 21 AVEDA SPA EDUCATION botanical skin resurfacing. spa education Overview This one-day, hands-on class will introduce you to new concepts based on current research in facial treatments that will help with radiance, skin clarity, smoothness and reduction of visible pores. New ways of using Aveda Radiance products and ingredients to create results similar to traditional micro-dermabrasion treatments will be covered. Marketing ideas for this comprehensive approach focus strongly on this resultsorientated treatment that is less likely to cause negative side-effects to the skin. Learning objectives • The inflammation/aging connection • Aveda’s approach to exfoliation and skin resurfacing • Application of Elemental Nature skin care approaches used in Botanical Skin Resurfacing • Hands-on application and technical methodologies • Positioning the Elemental Nature Facial for Radiant Skin vs Micro-Dermabrasion to your staff and spa guests Equipment Uniform Recommendations Qualified Beauty/Massage Therapist Pre-requisite Skin Wise Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 22 AVEDA SPA EDUCATION caribbean therapy. spa education Overview This three-day course will introduce you to the Caribbean TherapyTM Philosophy, products and treatments. This course focuses on the Caribbean TherapyTM Body Treatment, the Caribbean TherapyTM Hand and Foot Treatments and on product knowledge. It is designed to awaken your senses and enable you to offer your guests a range of completely unique treatments. Equipment None (Uniform required) Pre-requisite Qualified Beauty/Massage Therapist Spa Body Fundamentals Hand and Feet Relieving Treatment Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 23 AVEDA SPA EDUCATION fusion stone massage. spa education Overview This one-day hands-on course teaches you how to fuse traditional massage techniques with the Aveda signature treatment, using hot and cold stones to create a unique and totally customised service. Recommendations Qualified Beauty/Massage Therapist Equipment: None (Uniform required) Pre-requisite Spa Body Fundamentals Price £135 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 24 AVEDA SPA EDUCATION Outer Peace Acne Relief Class. spa education Learn –What is acne? –What are the various grades and lesions of acne and how do they develop? –Aveda’s multi-faceted approach to the treatment of acne –How to use the Outer Peace Acne Relief collection of products within the professional facial treatment –How to position and sell acne treatments to your guests in the salon/spa Participants –Licensed estheticians professionals who will be performing skin care treatments in their salon/spa Overview This 2-day course is designed to familiarise you with the pathways to acne development and its contributing factors. The first day will be focused on acne theory and treatment approaches in the morning session and demonstration of product use and facial techniques in the afternoon, including exfoliation, extraction and massage of acne skin. Day two will be a hands-on workshop including the giving and receiving of facial treatments. What to Bring Calculator Price: £120 Book Now! To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 25 AVEDA SPA EDUCATION Advanced facial. spa education Positioning/Overview This 2-day course is designed for experienced Aveda Spa Therapists who wish to expand their skills and knowledge. A combination of Eastern philosophy and techniques enables therapists to take their facial treatments to the next level! Pre-Requisite Skin-Wise Learning Objectives • Ayurveda / Elemental Nature Philosophy in greater depth to include Nutrition, Wellness, Sensory Rituals and Relaxation/Balancing techniques • Physiognomy (face reading) & Oriental Diagnosis (skin analysis) • Aveda Massage (based upon Lymphatic Drainage) • Revitalising Eye Treatment Cost: £150 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 26 AVEDA SPA EDUCATION hand & foot relieving treatment . spa education Overview Aveda Hand and Foot Relieving Treatment workshop teaches salon/spa professionals how to create a true point of difference in delivering the manicure/pedicure service, utilising Aveda’s pure plant and flower based products. Equipment Uniform required Pre-requisite Qualified Beauty Therapist or Nail Technician Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 27 AVEDA SPA EDUCATION plant wax. spa education Overview In this one-day course, participants will learn how to customise Aveda products and techniques to create a great experience for each guest. Learn the difference between Aveda hard and soft wax and the appropriate wax to recommend. Emphasis will be placed on teaching techniques using Aveda wax to customise the service and achieve maximum guest comfort. Participants should be prepared to both give and receive a wax treatment. Equipment Uniform required Pre-requisite Qualified Beauty Therapist Price £85 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:00 Page 28 Aveda calender_jan-dec07 run 2/10/06 14:01 Page 29 AVEDA IN-SALON COACH aveda in-salon coach Aveda calender_jan-dec07 run 2/10/06 13:00 Page 30 AVEDA IN-SALON COACH in-salon/spa coach programme. in-salon coach Overview A training programme designed to assist salon/spa professionals in becoming effective trainers and salon/spa education coaches. • Develop an in-salon/spa orientation program for new stylists/therapists • Inspire your entire team with the latest trends • Learn hair cutting, styling, colour, make-up, skin and body care techniques • Attend presentation and trainer skill courses How To Enrol 1. Receive the In-Salon/Spa Coach Program information pack from your Salon Development Partners (SDP). 2. Complete the In-Salon/Spa Coach enrolment form and questionnaire. 3. Submit to your Salon Development Partners (SDP), who will get you enrolled in the program. Pre-Requisites: Must have completed foundation Aveda Skin/Spa/Hair Education courses. It’s That Simple! To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 14:02 Page 31 AVEDA BUSINESS EDUCATION aveda business education Aveda calender_jan-dec07 run 2/10/06 13:00 Page 32 AVEDA BUSINESS EDUCATION pr class: grab yourself a headline! nicky pope. business college business education Who is Nicky Pope? Nicky Pope, journalist with 10 years experience in the hairdressing industry and co-founder and editor of the massively successful trade title, Creative HEAD magazine. Topics to Cover Presentation and ideas forum on how to create a newsworthy story and pitch it to the press. Price: £175 Grab Yourself A Headline! Raise your profile and grow your business by learning how to please the press. The secret of grabbing media attention is to keep editors journalists and producers interested in you, and to make it easy for them to work with you. A presentation workshop on creating a press release to please the paper. Discussion platform on… news, features and snippets – do you know the difference? Salon newsletters – from concept to launch. To register for available dates contact Aveda Education on 0870 428 6383 Story, What Story? You don’t have to be newsworthy to hit the headlines. Make the media work for you and use a little imagination to conjure up stories worth a bit of coverage. Nonnews stories fall into several categories, and we’ll look at how to generate them! The Write Stuff! Put together a press release that packs a punch and increases your chance of getting into print. Learn the importance of including the who, how, why, what and when that delivers the vital information to whet a journalist’s appetite, and how to include that all important picture that tells a story. Making friends with the press – how to make an editor’s life easier and build productive relationships. The art of the sound bite including…. role play i) acting as editor and ii) playing the perfect interviewee. Take home folders with memory joggers and forward plans on improving your media profile with immediate, 6 months and 12 months targets. Book Now! Note: please bring the following with you: examples of press releases, salon headed paper and salon newspaper. Aveda calender_jan-dec07 run 2/10/06 13:01 Page 33 AVEDA BUSINESS EDUCATION benchmarking for success. business college business education Learn • Why bench marks? • Ten primary benchmarks • Calculating benchmarks • Setting realistic goals • Strategies to meet benchmarks • Tips in separate leading a growing organisation Participants Salon owners and managers of pre-requisite Salons will need to implement a bench marking system overview. This two-day program is designed for salon owners and managers wanting to increase productivity. Introducing Aveda’s Benchmarking System, this course will provide industry standards that can be utilised to set salon goals and measure productivity. Emphasis will be placed on incorporating these benchmarks into your salon and strategies that will support you in meeting them. In addition to specific benchmarking and support systems, participants will study the role of leadership in a growing organisation. Price: £325 2nd-3rd April 07 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 34 AVEDA BUSINESS EDUCATION rituals of retention I: managing for results. business college business education The second in the Aveda Business College series is a two-day program designed for salon owners and managers that have attended Benchmarking for Success. In this class we will further explore the four cornerstones of sustainability: profitability, leadership, staff recruitment/retention and a continuous customer cycle. Emphasis will be placed on the critical issues related to client retention and innovative programs to meet and exceed your guests expectations. Learning objectives Why clients leave Why clients stay How to keep a new client Coaching for results Daily profitability strategies Tips in leading a growing organisation participants Salon owners and managers prerequisite Benchmarking for Success (required) Price tbc To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 14:02 Page 35 AVEDA ACADEMY LONDON aveda academy, london Aveda calender_jan-dec07 run 2/10/06 13:01 Page 36 AVEDA ACADEMY LONDON aveda collection. aveda academy Overview The International Academy Collection two-day course encompasses Aveda’s high-end cutting, edgy colours and innovative cuts for this season. It is created to teach the most advanced technologies - strong techniques for cutting, colour and makeup – and as a result, this opens the potential for the student to experience the true essence of creativity. Due to ever changing looks, this class is revamped every six months and therefore each class is innovative and fresh. Prepare to be totally moved! All student workshops are performed on models. Learning objectives • Study the current international looks • Focus on the study of strong techniques • Teach forward-thinking ideas and concepts • Learn innovative and progressive thinking • Be immersed with creativity Equipment Tail Combs Large Combs Sectioning Clips Cutting Combs Styling Scissors Texturiser Razor Flat/Denman Brush Round Brush Hair Dryer with nozzle Flat irons. Recommendations Legendary Classics Innovative Cutting Hair Colour Systems Hair Colour Solutions Foil Workshop Word definition Edgy: having an intense or energetic quality or atmosphere, smart or stylish Price £300 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 37 AVEDA ACADEMY LONDON legendary classics. aveda academy This three-day course, Legendary Classics, encapsulates the ‘timeless classics of hair cutting’. It consists of a hands-on and in-depth study of hair, emphasising the ‘timeless’. Students will learn an understanding of the essential knowledge of hair cutting and of where hair evolved. This course will hone each student’s skills – by increasing their understanding of precision cutting and shape. Students will study in detail head shapes, finishing techniques, product applications, weight and form. All of these elements, along with many others, assist students in truly understanding the ‘timeless classics of hair cutting’. Equipment Cutting Combs Styling Scissors Texturisers Razor Clips Flat/Denman Brush Round Brush Flat irons All student workshops are performed on models. Recommendations Licensed Hair Stylist or Completed Apprenticeship Learning objectives • Gain a strong understanding of One Length, Graduation and Layering Techniques • Create great shape, through the understanding of head shapes • Learn Finishing Techniques • Learn Product Applications • Become aware of body condition • Learn correct form • Understand weight Word definition Timeless: having no beginning or end, not restricted to a particular time or date, not affected by time. Price £450 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 38 AVEDA ACADEMY LONDON be inspired. aveda academy Overview Enjoy the ultimate Academy hair styling experience – Be inspired. This three-day intensive course is designed to immerse students into the city- to experience the fusion of fashion, architecture, art, music and the people. Working with the Aveda Academy Team, the students will be able to be inspired by the city, thus unlocking their full potential of creativity. Be inspired with a fresh perspective of hair cutting, hair colour, men’s grooming techniques, makeup, as well as editorial styling. Come and learn what makes each city unique. All student workshops are performed on models. Learning objectives • Learn the latest hair cuts and hair colour, then learn how to execute them • Gain an understanding of the latest fashion techniques and how to adapt them to your client • Become keenly aware of inspiration and specifically how to find your own true inspiration • Absorb the latest flavour in the city • Take in the inspirational work of the city Equipment Tail Combs Large Combs Cutting Combs Styling Scissors Texturisers Sectioning Clips Styling Brushes Flat/Denman Brush Round Brush Hair Dryer with nozzle Flat irons Recommendations Legendary Classics Hair Colour Systems Hair Colour Solutions Foil Workshop Word definition Fusion: act of melting, a joining together to make one. Price £450 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 39 AVEDA ACADEMY LONDON foil workshop. aveda academy This two-day course will improve your confidence when working with foils – through the Foil Workshop – by learning a strong understanding from foundation to advanced techniques of placement and sectioning patterns. This course covers contemporary highlights techniques through quick and easy foil placement ideas. In learning these essentials, students will also be taught to take the essentials back to the salon, thus improving their salon environment. This will then increase their overall salon earnings. Equipment Tail Combs Large Combs Sectioning Clips Styling Brushes Hair Dryer All student workshops are performed on models. Recommendations Hair Colour Systems Hair Colour Solutions Learning objectives • Create precision in foil placement • Learn proper sectioning patterns • Understanding and learn techniques, such as Highlights, Slices, Tips and Singles • Perfect the art of choosing the correct foil placement for a hair cut Word definition Essential: necessary, very important, that cannot be done without two of the basic or inner nature of something, fundamental. Price £300 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 40 AVEDA ACADEMY LONDON editorial. aveda academy Overview This two-day foundation to advanced Editorial course which focuses on magazine fashion – specifically from London Fashion Week – consisting of demonstrations in the morning and a hands-on workshop in the afternoon. Learn to approach dressing hair in completely different ways, further your artistic ability and knowledge of fashion styling techniques. Equipment Straighteners Crimpers Tongs Combs Brushes Clips Recommendations Hair Colour Systems Hair Colour Solutions price £300 To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 41 AVEDA ACADEMY LONDON innovative cutting. aveda academy Overview Come to Innovative Cutting and let your creativity soar. By building on basic skills, this two-day course will teach innovative cutting techniques. If you feel the need to “be inspired”, a desire to “get out of the box”, a passion to get motivated, be challenged and refuel – this class was created for you. Understand how these new techniques connect with creativity. Learn how to push yourself, how to truly be inspired, and then ultimately how to use it in one’s own daily salon work. All student workshops are performed on models. Learning Objectives • Integrate creative work into daily salon work • Express your creativity, styling and finishing • Challenge creative thinking • Expand repertoire • Learn various levels of cutting techniques - from contemporary classics to more advanced techniques • Understand disconnection, undercutting, texture, movement and channel cutting Equipment Styling Scissors Cutting Comb Texturiser Razor Clips Flat/Denman Brush Round Brush Hair Dryer with nozzle Flat irons. Recommendations Legendary Classics Price £300 Word Definition Innovation: a new way of doing something, a new thing or idea or Innovative: new and original or taking a new and original approach. To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:01 Page 42 AVEDA ACADEMY LONDON innovative colour. aveda academy Overview Open your eyes to an innovative method of colouring hair, a contemporary twist on the basics. In innovation with Colour, learn to stretch beyond what is comfortable, reaching for the ultimate hair colour experience. This two-day course is designed for people who wish to improve their hair colour skills and for those who wish to take their colouring skills to the next level. Over these two days, students observe live model demonstrations, presented by the Academy Team, showcasing the most current colour techniques married with the most up-to-the-minute customised colouring formulas. Our goal, after taking this course, is to have you leave with the advanced level skills of the newest trends in colouring with new confidence and an eye for creativity. All student workshops are performed on models. Learning objectives • How to implement fashion techniques in the salon • Acquire knowledge of the most current colour placement ideas • Learn to create colour placement ideas • Absorb new ideas for colour formulation • Study this season’s current looks for hair colour • Instruct each student how to think and be more innovative with the use of colour • Express creativity • Study techniques, such as advanced sectioning • Instill more confidence with colouring hair Equipment Tail Comb Large Comb Sectioning Clips Styling Brushes Recommendations Legendary Classics Hair Colour Systems Hair Colour Solutions Foil Workshop Price £300 Word definition Innovation: a new way of doing something, a new thing or idea. or Innovative: new and original or taking a new original approach. To register for available dates contact Aveda Education on 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:02 Page 43 AVEDA ACADEMY LONDON be educated, be empowered!! aveda academy Overview Take advantage of Aveda Education Team from foundation techniques essential for the new salon stylist to fashion forward thinking ideas and techniques for your creative director. All of our Academy classes can be adapted to take place in your salon where we can inspire your entire team with intensive training. You can choose 1, 2 or 3 day classes: cut only colour only cut & colour We can also create a tailor-made class for your specific needs. Price (includes travel and accommodation) N.B price may vary depending on travel and accommodation arrangements and discounts are available for Salons who book more than one class on the same day. Find out more about Aveda Academy Classes For further information about course content, other courses or to register for available dates in UK or Berlin Please contact: European Education Department Tel: +44870 428 6379 Email: [email protected] Aveda calender_jan-dec07 run 2/10/06 13:02 Page 44 AVEDA ACADEMY LONDON terms & conditions. Fees and enrolment 1. A participant is accepted for enrolment on and subject to the conditions that the participant will attend on the date(s) and the times specified. 2. Foundation education All individuals must possess basic qualifications to participate in foundation technical skin/spa/hair courses. 3. Spa education All individuals must complete foundation Aveda curriculum prior to attending advanced classes. 4. Academy education A minimum of 3 years experience for advanced academy technical hair courses is required. 5. All fees quoted are payable upon booking and are inclusive of VAT. 6. Cancellations: in the event of cancellations, the following periods of notice must be given: Spa courses: 2 weeks notice Hair courses: 2 weeks notice If cancellation is made after the above notice period, no refund will be given unless Aveda is able to secure a substitute booking. Postponement: in the event an individual not being able to attend a booked date, the previously paid course fee will be transferred to a new course date, subject to availability. (This is permitted once per booking/course.) Again, the above notice period is required. 7. In the event of a participant failing to attend or complete the confirmed course without notice, no refund or rescheduling of course date will be permitted. General 1. Please confirm your registration before making travel arrangements and check the venue address before attending your course. 2. The use of video cameras and audio recording equipment is not permitted. 3. All course dates are subject to change or cancellation. 4. Individuals unable to understand and speak English will not be permitted to take part in practical and theory sessions without the assistance of a suitable qualified interpreter. 5. Aveda Limited does not accept liability for anything lost, stolen or damaged while participating in or travelling to, or from, one of our training courses. 6. It is the individual’s responsibility to inform the Aveda Limited appointed educator of any medical condition that may be affected by the use of products based on essential oils or that may affect the individual’s health and safety while attending one of the training courses. Students must accept full personal responsibility for the management of any medical condition. I have read, understood and accept these terms and conditions: Signed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Print name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Salon name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AVEDA ACADEMY 174 High Holborn London WCIV 7AA Phone: 0870 428 6383 Aveda calender_jan-dec07 run 2/10/06 13:02 Page 45 AVEDA ACADEMY LONDON notes. Aveda calender_jan-dec07 run 2/10/06 13:02 Page 46 AVEDA ACADEMY LONDON notes.