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Communication analytics solutions from
KANALYTICS
why KANALYTICS
India’s only in house 360*
Media Analytics setup
Online Interface for
Monitoring and Analytics
India’s first 360* Mobile App
Media Analytics application
Tie up with World’ leading
Online Media Intelligence
Solution company
Finest analytical team with
long experience in PR, Media
& Marketing analytics
Real time crisis alert for all
medium
core input measures
Coverage Score
• Considers actual volume/length/duration of coverage and the Tonality of
coverage – positive, neutral or negative a brand receives on a medium
• Indicates Net Positive Coverage your brand has received compared to
competition
Visibility Score
• Indicates the quality of appearance of coverage and hence likelihood of
your brand coverage being seen
• Measures HOW the brand coverage has appeared in the medium
• Print example: Page Type/Page No./Article Position/Headline/Photo/Logo
Medium Reach
• As reported by Industry standards, which are accepted measures for each
medium
Brand Medium Impressions (BMI)*
• A composite score of the Coverage Score, Visibility Score and Medium
Reach
• It indicates Net brand Impressions (Positive/ Negative/ Neutral) that your
brand has received on a medium
Kill Dil Activities Over the Period
Trailer Launch:
17 Sep
Title Song
Launch: 25 Sep
Sweeta Launch:
2 Oct
Full Sound Track
Launch: 9 Oct
Graffiti Event: 9
Nov
Release date: 14
Nov
Ups & Down:
Kill Dil team mitigated negative sentiments
Overall usage of Actors & Music stories
were pushed substantially
Marketing stories specially TV shows
appearance garnered positive impressions
Journalist recall was high
Balance usage of medium
Ranveer’s Bajirao Mastani look grabs
promotional attention
Pareeniti covered maximum personal
image coverage across medium
Ali Zafar’s nationality issues were
highlighted across medium
Govinda’s comeback was not utilized
properly
11 Cities
52 Publications
English Mainline & Regional
Publications
• Kill Dil managed to get maximum positive coverage
over the period with negligible negative buzz
• TV Shows and Songs were received substantial
impressions
• Actors drove overall Kill Dil impression
• West zone covered maximum impressions for Kill
Dil followed by North
• Media largely reported Ranveer in West and North
– But in Lucknow Pareeniti & in Meghalya Ali Zafar leads
all actors
– Govinda leads all in Andhra
Key Indices
No. of
Articles: 325
VS: 2002
CS: 82534
76% coverage was positive with negligible negative
impact
64% articles had headline mentioned “Kill Dil”
Coverage in higher circulated dailies drove overall
Media Impress
Medium: Print
Period: 15th Sep to 14th Nov
BMI: 941
Mn
Millions
Coverage Trend
Sweeta Song Release
12
Govinda Interview
10
Title Song Release
8
Raveer’ Profiling
6
Trailer Launch
4
2
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
64% impressions came in last 10 days
11-13-14
11-11-14
11-9-14
11-7-14
11-3-14
11-1-14
10-30-14
10-28-14
10-26-14
10-24-14
10-22-14
10-20-14
10-18-14
10-16-14
10-14-14
10-12-14
10-10-14
10-8-14
10-6-14
10-4-14
10-2-14
9-30-14
9-28-14
9-26-14
9-24-14
9-22-14
9-20-14
9-18-14
9-16-14
Kill Dil manage to received coverage almost 50
days over the period
11-5-14
Parineeti’ Profiling
0
Millions
Activity
Activity Analysis
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Show promotions received substantial
impressions for “Kill Dil”
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
Sajde and Nakhriley release received
maximum coverage among all songs
Sentiment Analysis
Sentiment
Negative
0%
Split
Neutral
24%
Positive
76%
Positive
Neutral
Negative
33149
Sentiment Trend
9798
“Kill Dil” managed predominantly
positive coverage
2782
206
Pre
Few stories covered negative
coverage for “Kill Dil”
Medium: Print
Unit: Sq. Cm
Period: 15th Sep to 14th Nov
1286
Launch Day
0
Sentiment Analysis: Negative Coverage
Negative Trend
Negative
110
Kill Dil team had managed to get no negative buzz over the period
64
10-11-14
10-12-14
10-13-14
10-14-14
10-15-14
10-16-14
10-17-14
10-18-14
10-19-14
10-20-14
10-21-14
10-22-14
10-23-14
10-24-14
10-25-14
10-26-14
10-27-14
10-28-14
10-29-14
10-30-14
10-31-14
11-1-14
11-2-14
11-3-14
11-4-14
11-5-14
11-6-14
11-7-14
11-8-14
11-9-14
11-10-14
11-11-14
11-12-14
32
Publication
The Asian
Age
16%
Deccan
Chronicle
31%
•
•
Mid Day
26%
Prajatantra
27%
Medium: Print
Unit: Sq. Cm
Period: 15th Sep to 14th Nov
City
Deccan Chronicle
contributed maximum
negative space
Only one byline Gaurav
Dubey (Mid Day) had
contributed negative
story
Hyderabad
16%
Bengaluru
15%
New Delhi
27%
Mumbai
42%
Sentiment Analysis: Negative Coverage
Geographical Analysis
Millions
Geographical Spread
Zonal Split
45
40
35
30
25
20
15
10
5
0
State Split
West
Bengal
5%
Uttar
Assam
Pradesh
1%
Haryana
2%
Bihar
1%
Meghalaya
1%
Tamil
0%
Nadu
4%
Karnataka
7%
West
North
South
HSM was the key driver for “Kill Dil”
Mumbai outstripped New Delhi
South had received remarkable
visibility, Hyderabad drove the same
Medium: Print
East
Unit: BMI
Period: 15th Sep to 14th Nov
impression was less
East
Maharasht
ra
44%
Andhra
Pradesh
7%
New Delhi
28%
Geographical Spread : State Wise Detail
Topic Spread
State Sentiments
State
Meghalaya
Maharashtra
Assam
Artist
Ranveer, Parineeti, Ali
Zafar, Govinda
Ranveer, Parineeti,
Govinda, Ali Zafar
Govinda, Parineeti,
Andhra Pradesh Ranveer, Ali Zafar
New Delhi
Haryana
Topic
Sajde, KBC 8, Big Boss 8
Delhi Promotion, Sajde,
Big Boss 8
Grafeeti, Sajde
Bihar
Karnataka
Uttar Pradesh
Tamil Nadu
West Bengal
Tamil Nadu
West Bengal
Uttar Pradesh
Karnataka
Bihar
Andhra Pradesh
Haryana
Ranveer, Parineeti,
Govinda, Ali Zafar
Raveer, Ali Zafar,
Parineeti, Govinda
Parineeti, Govinda
Parineeti, Govinda, Ali
Zafar, Ranveer Singh
Music Launch, Sweeta,
Happy Budday
KBC 8, Nakhriley, Kill Dil
Sajde
Story, Music, Nakhriley
Ranveer, Parineeti,
Govinda, Ali Zafar
Ranveer, Parineeti,
Govinda, Ali Zafar
Music Launch, Bol Baliye,
Trailer Launch
Ravneer, Parineeti, Ali
Xafar
Ali Zafar, Ranveer,
Parineeti
Music Launch, Trailer
Launch, Happy Budday
New Delhi
Assam
Maharashtra
0%
Medium: Print
Unit: Sq. Cm
Period: 15th Sep to 14th Nov
20%
Positive
40%
Neutral
60%
Negative
80%
100%
Meghalaya
Nakhriley
Journalist/Publication Analysis
Publication Detail
Top 10 English Medium
Mail Today Deccan Millennium The Sentinel The Times of Bangalore
Herald
1%
2%
India
Mirror
Post
2%
1%
1%
Mid
Day
2%
Free Press
2%
Journal
3%
The Asian Age
4%
Daily News
Analysis
27%
The Telegraph
6%
The Hindu
7%
Absolute
India
9%
Top 10 Vernaculars
Deccan
Chronicle
16%
Hindustan
Times
17%
Overall 56 different publications
had covered Kill Dil coverage
Only 4 had contributed negative
coverage
Maha Medha Amar Ujala Dainik
Yashobhumi
National
2%
2%
Bhaskar
Duniya 2%
1%
Mumbai
3%
Choufer
Hari Bhoomi
Navbharat
3%
3%
Times
21%
Nav Bharat
4%
Virat Vaibhav
4%
Rashtriya
Sahara
6%
Punjab Kesari
19%
Hindustan
6%
DNA leads all English publication,
Whereas NBT leads in Vernaculars
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
Maharashtra
Times
9%
Dainik Jagran
15%
Publication Detail
Top 15 Publication Sentiment
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0
32
1628
1150
0
742
3327
2401
4836
64
0
335
887
2175
2051
Positive
Absolute India had contributed
maximum coverage to “Kill Dil”
Only 4 had contributed
negative coverage, Deccan
Chronicle leads
Medium: Print
Unit: Sq. Cm/No.of Article
Period: 15th Sep to 14th Nov
0
146
2169
0
409
1612
Neutral
56
0
477
454
54
227
1236
1090
1030
Negative
0
363
801
0
251
910
0
290
848
0
0
408
374
632
644
50
45
40
35
30
25
20
15
10
5
0
No. of Article
Publication Loyalty
Loyal Publication
Absolute India
The Asian Age
Daily News Analysis
Deccan Chronicle
Navodaya Times
Free Press Journal
Prajatantra
Mid Day
Navbharat Times
Hindustan Times
No. of Days
No. of Articles
30
17
12
12
11
10
9
9
9
8
Per day Articles
43
1.4
27
1.6
13
1.1
17
1.4
16
1.5
12
1.2
11
1.2
11
1.2
9
1.0
15
1.9
Journalist Detail
Top 15 Journalist Sentiment
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0
538
1427
0
648
0
324
1297
876
0
137
Subhash K Jha had contributed
maximum days, Natasha Coutinho
had better per day average
Medium: Print
Unit: Sq. Cm/No.of Article
Period: 15th Sep to 14th Nov
0
0
0
0
0
0
352
422
328
234
250
240
245
572
545
420
390
371
0
303
0
645
Neutral
0
80
0
119
219
1038
Positive
Reshma Kelkar had contributed maximum
articles
0
400
Negative
337
276
333
320
10
9
8
7
6
5
4
3
2
1
0
No. of Article
Journalist Loyalty
Loyal Publication
No. of Days No. of Articles Per day Articles
Reshma Kelkar Dabholkar-Abs Ind
6
7
1.2
Subhash K Jha-Abs Ind, DNA
9
9
1.0
Chaya Unnikrishnan-DNA
3
3
1.0
Natasha Coutinho-DC, As Age
3
7
2.3
Reena Kapoor -DC, As Age
3
5
1.7
Lipika Varma-DC, As Age
3
3
1.0
Sneha Mahadevan-Abs Ind
3
3
1.0
Journalist Detail
Journalist
Publication
Articles
Absolute India
8
Subhash K Jha
Daily News Analysis
1
Deccan Chronicle
4
Natasha Coutinho
The Asian Age
3
Reshma Kelkar Dabholkar
Absolute India
7
Deccan Chronicle
1
Reena Kapoor
The Asian Age
4
Debasmita Ghosh
Hindustan Times
4
Chaya Unnikrishnan
Daily News Analysis
3
Deccan Chronicle
2
Lipika Varma
The Asian Age
1
Sankhayan Ghosh
The Indian Express
3
Shreya Arora
Hindustan Times
3
Sneha Mahadevan
Absolute India
3
Navodaya Times
1
Dr. Girdhar Sharma
Punjab Kesari
1
Deccan Chronicle
1
Mehul S Thakkar
The Asian Age
1
Mrinmayi Natu
Maharashtra Times
2
Priyanka Srivastava
Mail Today
2
National Duniya
1
Rajendra Kandpal
Navodaya Times
1
Smitha
Dainik Jagran
2
Sonal Kalra
Hindustan Times
2
Sonali Joshi Pitale
Mid Day
2
Aarti Saxena
Hari Bhoomi
1
Ajay Sharma
Punjab Kesari
1
Anirban Das
Hindustan Times
1
Medium: Print
Asira Tarannum
Mid Day
1
Unit: No. of Article
Period: 15th Sep to 14th Nov
Journalist
Publication
Articles
Chaitanya Padukone
Afternoon Despatch & Courier
1
Dipil Thakur
Punyanagari
1
Dipti Naidu
Rashtriya Sahara
1
Gaurav Dubey
Mid Day
1
Girish Wankhede
Absolute India
1
Harshada Rege
Daily News Analysis
1
Jigar Shah
Hindustan Times
1
Juhi Bhalerao
Navodaya Times
1
Kasmin Fernandes
The Times of India
1
Kunal M Shah
Absolute India
1
Meenakshi Sharma
Navodaya Times
1
Namita Gupta
Deccan Chronicle
1
Nandini D Tripathy
The Asian Age
1
Nina C. George
Deccan Herald
1
Priyanka Roy
The Telegraph
1
Rekha Khan
Navbharat Times
1
Rohit Pramar
Afternoon Despatch & Courier
1
Shama Bhagat
The Sunday Standard
1
Shreeshchandra Mishra
Naya India
1
Shyam Sharma
Rashtriya Sahara
1
Subhash Shirodnkar
Maha Medha
1
Tushar Joshi
Daily News Analysis
1
Udita Jhunjhunwala
Hindustan Times
1
Upala KBR
Daily News Analysis
1
Upama Singh
Navbharat Times
1
Urvi Malvania
Business Standard
1
Vipin Nair
The New Indian Express
1
Vishal Thakur
Hindustan (Hindi)
1
Content Analysis
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
35
30
25
20
15
10
5
0
Deepika Padukone
Shankar Ehsaan Loy
Baawra
Daiyya Maiyya
Kill Dill
Comedy Nights with…
Aditya Chopra
Ganesh Acharya
Trailer Launch
Happy Budday
Bol Beliya
Box Office
Collections
0%
Music Launch
Sukhwinder Singh
Other
Cast/Productio
n House
2%
Sweeta
Ratings
0%
Nakhriley
Gulzar
Sajde
Bigg Boss 8
Others
0%
Shaad Ali
Others
Music
2%
Ali Zafar
Govinda
Marketing
3%
Parineeti Chopra
Ranveer Singh
Millions
Key Activity Detail
Category
Actors drove overall
visibility for Kill Dil
Followed by
Marketing stories
Actors
93%
News pegs
Actors Detail
Actor’s SoV
Ali Zafar
12%
Ranveer & Parineeti appeared
more for movie related stories
Ranveer Singh
36%
Govinda
23%
Parineeti grabs more photos
among all actors
She appeared more for personal
and professional topics
Parineeti
Chopra
29%
Actor’s Profiling
Movie Related
Interview
Personal
Photo
Professional
Headline
138
120
88
92
88
75
50
43 40
44
65
52
48
33
24
6
Medium: Print
Ranveer Singh
Unit: BMI/No.of Article
Period: 15th Sep to 14th Nov
44
8
Parineeti Chopra
6
15
Govinda
16
4
9
Ali Zafar
17
Actors Detail: Ranveer Singh
Top Pegs
Presence
Lungi
Delhi Event
Salman
Dance
1%
1%
KBC 1%
Ali
Tattoo Tweeter 3% 1%
3%
3%
Cast
20%
relationship
4%
151 Articles
38 Days
Promotion
7%
Govinda
20%
Deepika
11%
“Wicked”
“Killer Look”
Baji Rao
11%
Pareeniti
14%
“Junior Govinda”
“Hot”
Ranveer was largely coverd for his cast & Govinda Remarks
Medium: Print
Unit: No.of Article
Period: 15th Sep to 14th Nov
He appeared maximum days among all actors
Actors Detail: Parineeti Chopra
Top Pegs
Dad
Weight 1%
2%
Ali
Tweeter
2%
2%
Presence
Diving Trip Tattoo
1%
1% Team
Kiss Prank
1%
1% 1%
Swim Photo
Suit 2%
3%
Break
21%
160 Articles
37 Days
Points
3%
Ranveer
17%
Song
4%
Role
6%
Priyanka
Chopra
6% Govinda
6%
“Gorgeous”
Promotion
8%
Deepika
6%
“Lovely Actress”
“26-year-old actress”
“Hot and sensual”
Birth Day
6%
“One of the best among
the young talent”
Parineeti talks about a big break after Kill Dil
Medium: Print
Unit: No.of Article
Period: 15th Sep to 14th Nov
She had received maximum attributes among all actors
Actors Detail: Ali Zafar
Top Pegs
Presence
Release
2%
SRK Salman
Weight
Song Launch 2% Tatoo
2%
2%
2%
Ranveer
Song
Indo 2%
2%
Pak Poster
2% 2%
Govinda
16%
Humaima
2%
Girl
FriendHappy
2% Buddy
Visa 2%
4%
New Avatar
16%
Trailer
Launch
4%
Music
Kissing
5%
4%
Aditya
4%
Grafeetti
5%
Promotion
11%
98 Articles
33 Days
“Pakistani Actor“
“Actor Singer”
“ Multi-faceted”
Parineeti
9%
“The Sexiest Asian
Man On The Planet
– 2013”
Ali’s Comment about Govinda drove his visibility
Medium: Print
Unit: No.of Article
Period: 15th Sep to 14th Nov
Still media is writing him as Pakistani Actor
Actors Detail: Govinda
Top Pegs
Presence
Parineeti
David 2% Wife
Dhawan
Song Launch
2%
4%
Twitter
Second
4%
Inning
4%
Own
Films
5%
2%
Negative
Role
20%
93 Articles
29 Days
Dance
13%
Good Days
5%
Daughter
5%
Salman
7%
“Exceptional actor”
“Raja Babu”
Ranveer
13%
Prank
7%
Ali
7%
“Best dancer of his
time”
“Hero No 1”
“ex-parliamentarian
and actor”
Govinda’s Negative role drove his over all visibility
Medium: Print
Unit: No.of Article
Period: 15th Sep to 14th Nov
He talked about his family also
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
11-14-14
0.6
11-12-14
1
11-10-14
Millions
1.2
11-8-14
11-6-14
11-4-14
11-2-14
10-31-14
10-29-14
10-27-14
10-25-14
10-23-14
10-21-14
10-19-14
10-17-14
10-15-14
10-13-14
10-11-14
10-9-14
10-7-14
10-5-14
10-3-14
10-1-14
9-29-14
9-27-14
9-25-14
9-23-14
9-21-14
9-19-14
Millions
Marketing Activity Detail
Top Pegs
0.8
0.6
0.4
0.2
0
-0.2
Trend
0.5
0.4
0.3
0.2
0.1
0
Medium: Print
Unit: BMI
Period: 15th Sep to 14th Nov
11-14-14
11-12-14
0.5
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
11-10-14
Millions
0.6
0.5
0.4
0.3
0.2
0.1
0
11-8-14
11-6-14
11-4-14
11-2-14
10-31-14
10-29-14
10-27-14
10-25-14
10-23-14
10-21-14
10-19-14
10-17-14
10-15-14
10-13-14
10-11-14
10-9-14
10-7-14
10-5-14
10-3-14
10-1-14
9-29-14
9-27-14
Millions
Music Detail
Top Pegs
Trend
S:
W:
• Strong Star cast and Production
house name
• High recall
• Govinda’s come back movie
• Multi star cast
• TV shows & songs covered
substantial impresions
• East zone visibility
• Higher circulated daily contribution
• Less Talking Points
• Less Pull factors
SWOT
O:
T:
• More News Pegs could help to
leverage more stories
• Controversies, Govinda’s come back
could be great trigger
• Equal News distribution could help
to increase all actors visibility
• Ali zafar was know as Pakistani actor
• Ranveer was in Bajirao Masni mode
• Parineeti talks more about her
Personal life
2 Channels
13 shows
60 days
• Kill Dil managed to get maximum positive coverage
over the period with negligible negative buzz
• TV Show promotional & Promotional activities
were received substantial impressions
• Actors drove overall Kill Dil impression
• Mid night covered maximum visibility followed by
prime time
• Media largely reported Ranveer
• Parneeti received some negative buzz for movie
Key Indices
No. of Articles:
112
Reach: 37873*
CS: 35865
76% coverage was positive with negligible negative
impact
64% articles had headline mentioned “Kill Dil”
Coverage in higher circulated dailies drove overall
Media Impress
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
Coverage Trend
Sajde Making
6000
Music Launch
Happy Budday Launch
5000
Big Boss
KBC
4000
Parineeti
3000
2000
Making of Kill Dil
1000
Kill Dil manage to received coverage almost 39
days over the period
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
68% impressions came in last 10 days
11-14-14
11-12-14
11-10-14
11-8-14
11-6-14
11-4-14
11-2-14
10-31-14
10-29-14
10-27-14
10-25-14
10-23-14
10-21-14
10-19-14
10-17-14
10-15-14
10-13-14
10-11-14
10-9-14
10-7-14
10-5-14
10-3-14
10-1-14
9-29-14
9-27-14
9-25-14
9-23-14
9-21-14
9-19-14
9-17-14
9-15-14
0
Activity
1800
Activity Analysis
1600
1400
1200
1000
800
600
400
200
0
Show promotions received substantial
impressions for “Kill Dil”
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
Sajde and Happy Budday release received
maximum coverage among all songs
Sentiment Analysis
Neutral
3%
Negative
3%
Sentiment Split
Positive
Positive
94%
Neutral
Negative
17022
Sentiment Trend
“Kill Dil” managed predominantly
positive coverage
589
Pre
Few stories covered negative
coverage for “Kill Dil”
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
531
1188
32
Release day
94
Time Slot
Morning
Slot
11%
Evening Slot
14%
Afternoon
Slot
23%
Overall
Mid Night
27%
Prime Time
Slot
25%
By Channel
12000
10000
8000
Mid night covered 27% stories for
“Kill Dil”, technically less viewer
6000
ZOOM
E24
4000
E 24 covered the same
2000
0
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
-2000
Mid Night Prime Time Afternoon Evening Slot Morning
Slot
Slot
Slot
Sentiment Analysis: Negative Coverage
Negative Trend
Negative
285
Kill Dil team had managed to mitigate negative buzz over the period
142
104
11-6-14
11-7-14
94
11-8-14
11-9-14
11-10-14
11-11-14
Channel
11-13-14
11-14-14
Program
•
ZOOM
23%
E24
77%
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
11-12-14
Its’ Controversial drove
maximum negative
seconds for Kill Dil
Bollywood
Reporter E24
3%
The Zoom
Review Show
6% ZOOM
Planet
VERDICT
Bollywood
6%
News - Zoom
It's
11%
Controversia
l - E24
74%
Sentiment Analysis: Negative Coverage
Movie review by Neeru Sharma.
Movie plot is weak. Story is weak. 3
Star
Parineeti Chopra has a bad habit of smoking as
she was seen regulary taking breaks in
betwwen during an promotional even
All is not well between
Salman Khan and Govinda.
Story is not so strong. screenplay and
climax is flat. 2 stars and below
average film: Omar
Journalist/Publication Analysis
Channel/Program Detail
Positive
Neutral
Negative
13547
4663
482
405
E24
216
143
ZOOM
Sound of
Bollywood_E24
ZOOM VERDICT
REALITY CHECK
Zoom in with Omar
It's Controversial
The Zoom Review
Show
E24 News
Planet Bollywood
News
E Special
Business of Bollywood
Bollywood Reporter
Btonite
Bollywood 20 Twenty
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
0
2000
4000
6000
0
500 1000 1500 2000
Journalist Detail
Top 15 Journalist Sentiment
100%
0
0
0
20
90%
37
77
4
32
80%
4.5
3.5
70%
3
60%
2.5
50%
300
600
125
40%
2054
140
2
1.5
30%
20%
1
10%
0.5
0%
0
Juhi Saxena - E24
Madhureeta Mukherjee
- Zoom
Positive
Megha - Zoom
Neutral
Omar & Neeru had given
negative review for Kill Dil story
Medium: TV
Unit: Seconds / No. of Article
Period: 15th Sep to 14th Nov
Overall 5 different
journalist had contributed
Negative
Neeru Sharma - E24
No. of Article
Omar - Zoom
Content Analysis
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
-1000
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
Movie Review
Storyline
Gulzar
Sukhwinder Singh
Delhi Metro Dance
Grattiffi.
Music Launch
Trailer
Movie Release
Sweeta
Ratings
0%
Shaad Ali
Kill Dill
Bol Beliya
Movie Shooting
Shankar Ehsaan Loy
Bigg Boss 8
Ganesh Acharya
Happy Budday
Others
1%
Sajde
Promotions
Comedy Nights with…
Other
Cast/Productio
n House
Music
2%
7%
Marketing
11%
Govinda
Ali Zafar
Parineeti Chopra
Ranveer Singh
Key Activity Detail
Category
Actors drove overall
visibility for Kill Dil
Followed by
Marketing stories
Actors
79%
News pegs
Actors Detail
Actor’s SoV
Govinda
17%
Most of actors garnered
coverage with Movie
related stories
Ranveer Singh
31%
Parineeti & Govinda
received negative buzz
for their personal
issues
Ali Zafar
24%
Parineeti
Chopra
28%
Actor’s Profiling
8268
About Film
Interview
Personal
Professional
7768
6504
4926
140 213 168
Medium: TV
Ranveer Singh
Unit: Seconds
Period: 15th Sep to 14th Nov
138
122
-82
Parineeti Chopra
236
140 70 174
Ali Zafar
-208
Govinda
Actors Detail: Ranveer Singh
Top Pegs
Review
Big Boss
2%
1% Kissing
New Sweeta
1%
Delhi
Delhi
2%
Metro
Visit
2%
2%
Bol Beliya
2%
KBC
3%
Presence
Title Track
1%
87 Articles
Parineeti
28%
33 Days
Sajde
5%
Ali
5%
Role
6%
Comedy
Nights with
Kapil
17%
Happy
Budday
6%
Mastmaula,
Remove
Pant
7%
Promotion
9%
Ranveer was largely covered for his Parineeti stories and promotional stories
Medium: TV
Unit: No. of Clips
Period: 15th Sep to 14th Nov
He appeared maximum days among all actors
Actors Detail: Parineeti Chopra
Top Pegs
Delhi Metro
2%
Bol Baliye
2%
Presence
New Delhi
Sweeta
Visit
Title Track
2% Role 2%
1%
2%
Birth Day
Ali 2%
Comedy
Nights with
Kapil
14%
2%
Smoking
4%
Ranveer
12%
84 Articles
33 Days
Review
4%
KBC
4%
Big Boss
4%
Bikini
5%
Sajde
7%
Promotion
10%
Happy
Budday
11%
Govinda
10%
Priyanka ki
payari Cousin,
Ishqzadi, Very
Talented,
Beautiful
Promotional Activitieis drove parineeti visibility also
Medium: TV
Unit: No. of Clips
Period: 15th Sep to 14th Nov
Ali Zafar Praised her lot with different attributes, though
she shared more articles with Raveer
Actors Detail: Ali Zafar
Top Pegs
Delhi
Metro
Personal
Big Boss
2%
Life
2%
New Delhi
2%
Visit Ranveer
Humaima
3%
Malik
4%
2%
Comedy
Nights with
Review
Kapil
5%
22%
Presence
55
Articles
22 Days
KBC
5%
Parineeti
20%
Govinda
7%
Promotion
13%
Happy
Budday
13%
Pakistani
Actor
Ali’s Comment about Parineeti drove his visibility
Medium: TV
Unit: No. of Clips
Period: 15th Sep to 14th Nov
Still media is writing him as Pakistani Actor
Actors Detail: Govinda
Top Pegs
New Delhi
Ali
Visit
2%
4%
Title Track
2%
Comedy
Nights with
Kapil
24%
Role
7%
Review
7%
Presence
Parineeti
7%
45 Articles
22 Days
Ranveer
18%
KBC
7%
Bol Baliye
7%
Big Boss
6%
Promotion
9%
Greatest
Performer
& Actor,
God Father
Govinda’s Negative role drove his over all visibility
Medium: TV
Unit: No. of Clips
Period: 15th Sep to 14th Nov
Different people including Ranveer, Parineeti had
commented on him and praise his acting
Marketing Activity Detail
1800
1600
1400
1200
1000
800
600
400
200
0
Comedy Nights
with Kapil
1000
900
800
700
600
500
400
300
200
100
0
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
Promotions
Bigg Boss 8
Trailer
Kaun Banega
Crorepati 8
Delhi Metro
Dance
Grattiffi.
Trend
Music Detail
900
800
700
600
500
400
300
200
100
0
Top Pegs
Sajde (Song)
600
500
400
300
200
100
0
Medium: TV
Unit: Seconds
Period: 15th Sep to 14th Nov
Happy
Budday
(Song)
Shankar
Ehsaan Loy
Bol Beliya
(Song)
Kill Dill (Song)
Sweeta
(Song)
Music Launch
Gulzar
Sukhwinder
Singh
Trend
S:
W:
• Exclusive Stories
• Wide coverage for promotional activity
• High recall
• Govinda’s come back movie
• Multi star cast & YRF Name
• Inconsistence messaging: 68% coverage
in last 10 days
• Less News Pegs
• Lack of third party endorsements or
spokespersons comments
• No control over timing of shows, 27%
coverage came in midnight when
viewership was negligible
SWOT
O:
T:
• More News Pegs could help to leverage
more stories
• Controversies, Govinda’s come back
could be great trigger
• Exclusive interviews and talk shows
could help to increase the visibility
• Ali zafar was know as Pakistani actor
• Ranveer was in Bajirao Mastani mode
• Parineeti received lots of controversial
coverage including her smoking, weight
issue
41 websites
60 days
All India
Web Medium
 Kill Dil received mixed positive and neutral
coverage but overall positive coverage was more
 Negative coverage was received on the movie
release day.
 Promotional activities and actor in all promotional
event drove maximum coverage
 Music and the song received substantial coverage
 Ranveer Singh coverage was maximum
Key Indices
No. of Article:
531
Visibility score
1,588
Coverage score
112,332
51% coverage was positive with 6% negative coverage
45% articles had headline mentioned “Kill Dil”
Medium: Web
Unit: BMI
Period: 15th Sep to 14th Nov
BMI
0.4 Mn
0
Unit: BMI
Medium: Internet
Coverage was largely dominated by Ranveer singh professional news & Kill dil star cast
14-11-14
13-11-14
Ranveer Singh
12-11-14
Music launch
& review
11-11-14
10-11-14
09-11-14
08-11-14
35
07-11-14
06-11-14
05-11-14
04-11-14
20
03-11-14
02-11-14
01-11-14
31-10-14
30-10-14
29-10-14
Parineeti B’day &
Sajde Song
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
19-10-14
25
18-10-14
17-10-14
16-10-14
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
07-10-14
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
5
16-09-14
15-09-14
Thousands
Trend Analysis
Ranveer Singh &
promotions
30
Ranveer
&
Ali Zafar
Big Boss 8
promotions
15
Govinda profiling
10
Trailer Launch
KBC 8
Impact of Coverage
Overall Songs received 56% of the coverage
10
9
8
7
6
5
4
3
Thousands
2
1
0
Sajde
Unit: BMI
Medium: Internet
Bigg Boss Kaun Nakhriley Trailer Bol Beliya Happy
8
Banega
Launch
Budday
Crorepati
8
Sweeta
Kill Dil
Music
Launch
Comedy Baawra
Nights
with Kapil
Daiyya
Maiyya
Sentiment Analysis
Positive
Neutral
Negative
6%
43%
51%
 Positive Coverage:
 Overall star cast, promotional activities, Ranveer singh, Ali Zafar & Govinda
as cast received maximum positive coverage
 Neutral Coverage
 Ranveer & Parineeti chopra professional news along with their personal
news received neutral coverage
 Negative Coverage
 Movie review received negative coverage
Unit: Word Count
Medium: Internet
Negative Buzz on Website
Daily Bhaskar
5%
Indian
Television
8%
Financial New Indian
Express
Mid Day Express
2%
2%
3%
Deccan
Chronicle
23%
The Freepress
Journal
9%
DNA India
16%
Livemint.com
9%
5000
India FM
10%
4000
Indian Express
13%
Movie review
3000
2000
1000
CBFC
BJP protest
Censor board
11-10-14
12-10-14
13-10-14
14-10-14
15-10-14
16-10-14
17-10-14
18-10-14
19-10-14
20-10-14
21-10-14
22-10-14
23-10-14
24-10-14
25-10-14
26-10-14
27-10-14
28-10-14
29-10-14
30-10-14
31-10-14
01-11-14
02-11-14
03-11-14
04-11-14
05-11-14
06-11-14
07-11-14
08-11-14
09-11-14
10-11-14
11-11-14
12-11-14
13-11-14
14-11-14
0
 Negative Coverage
 Movie review, star cast and storyline received negative coverage on the opening day
 Political party BJP to protest against YRF's Kill Dil
 Censor delays throw marketing plan of Kill Dil in a tizzy
Unit: word Count
Medium: Internet
Negative Journalist
Journalist contributed for negative coverage for Kill DIl
Journalist
Unit: No of Articles
Website
No. of Articles
Topic
Tushar Joshi
DNA India
1
Review (**)
Suparna Sharma
Deccan Chronicle
1
Review (**)
Sanjukta Sharma
Livemint.com
1
Review
Johnson Thomas
The Freepress Journal
1
Review
Shubhra Gupta
Indian Express
1
Melissa D’Costa
DNA India
1
Gaurav Dubey
Mid Day
1
Review(1/2*)
BJP protest against release of
Kill Dil
Tension between India,
Pakistan seems to be impacting
Bollywood
Medium: Internet
negative articles
FPJ
Website Analysis
filmfare.com
5
The Freepress Journal
5
Business Standard India
7
Deccan Herald
7
Jagran Post
10
Page3 Bollywood
10
Website
No. of days
Deccan Chronicle
37
Pink Villa
36
Times of India
30
DNA India
29
New Indian Express
14
Daily Bhaskar
14
Glamsham
23
NDTV
14
Apun Ka Choice
20
Hindustan Times
18
Mid Day
18
Indian Express
16
India Today
14
PardaPhash
14
Daily Bhaskar
13
PardaPhash
19
India Today
21
Apun Ka Choice
24
Mid Day
26
Hindustan Times
28
Glamsham
31
Indian Express
38
Times of India
44
DNA India
45
Deccan Chronicle
52
Pink Villa
75
0
Unit: No of Articles
Medium: Internet
10
20
30
40
50
60
70
NDTV
New Indian
80
Express
11
11
Page3 Bollywood
9
Jagran Post
9
Journalist Analysis
Top 20 Journalist contributed for Kill Dil
Journalist
Unit: No of Articles
Website
No. of Articles
No. of days
Aditi Chandra
Pink Villa
19
15
Urvi Parikh
Glamsham
18
14
Shubhanshu Sharma
PardaPhash
8
8
Amit Bachchan
Page3 Bollywood
8
7
Reena Kapoor
Deccan Chronicle
6
5
Priyanka Kapoor
Apun Ka Choice, NDTV
5,1
5,1
Subhash K Jha
Pink Villa, India FM
4,1
4,1
Sonal Gera
Indian Express
5
4
Rachana Sheth
Glamsham
5
5
Natasha Coutinho
Deccan Chronicle
5
5
Aparajita Ghosh
Apun Ka Choice
4
4
Urvashi Singhal
PardaPhash
4
4
Sunitra Pacheco
Indian Express
4
4
Lipika Varma
Deccan Chronicle
4
4
Uzma Kidwai
PardaPhash
4
4
Chaya Unnikrishnan
DNA India
4
4
Namita Nivas
Indian Express
3
2
Geety Sahgal
Indian Express
3
2
Pooja Talwaar
NDTV
3
2
Karan Shah
Indian Express
3
3
Medium: Internet
Journalist Coverage Analysis
Almost 101 different journalist covered for Kill Dil.
Overall journalist covered 53% positive, 40% neutral and 8% negative coverage.
Below chart shows top 20 journalist with their coverage. No negative coverage by top 20 journalist.
3500
Positive
3000
2500
2000
1500
1000
500
0
Unit: coverage score
Medium: Internet
Neutral
0
Unit: BMI
Medium: Internet
14-11-14
13-11-14
12-11-14
11-11-14
your tweets on
Kill Dill posters!
10-11-14
09-11-14
08-11-14
Govinda's first
Twitter live chat
generates 7 million
plus impressions
07-11-14
4.5
06-11-14
3.5
05-11-14
KBC 8
04-11-14
03-11-14
02-11-14
01-11-14
5
31-10-14
30-10-14
29-10-14
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
Ranveer to surprise
fans with a dance
performance in
Delhi
19-10-14
18-10-14
17-10-14
16-10-14
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
1.5
10-10-14
2
09-10-14
08-10-14
07-10-14
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
28-09-14
27-09-14
26-09-14
Kill Dil trailer
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
2.5
16-09-14
Thousands
Promotion Activity Trend
Bigg Boss 8
Graffiti
on a
wall
4
Star
Tattooed
3
Jaipur
promoti
on
Painting
time for CNWK
Kill Dil
1
0.5
Music Analysis
12
10
32%
8
6
19%
4
17%
14%
2
Thousands
7%
7%
4%
0
Sajde
Nakhriley Bol Beliya
Happy
Budday
Sajde song received maximum coverage
Unit: BMI
Medium: Internet
Sweeta
Kill Dil
Baawra
1%
Daiyya
Maiyya
Music Analysis
10
8
6
Thousands
Thousands
4
2
0
6
5
4
3
2
1
0
Unit: BMI
Medium: Internet
Sajde song received maximum coverage
Parameter Analysis
Other Cast/Production
House
3%
Others
3%
Ratings
1%
 Actor’s parameter gains 70% leads to maximum
news is about the actor’s (professional, personal,
cast, photo)
Music
10%
 Marketing activities rank #2 like promotional
activities, trailer launch etc.
Marketing
13%
 Music of the films rank #3
Actors
70%
Unit: BMI (%)
Coverage of parameters
2
2
1
20
53
21
25
38
20
50
98
29
79
Neutral
59
45
25
Actors
Marketing
Unit: Coverage score (%)
Music
Medium: Internet
Others
Negative
Other
Cast/Production
House
33
Ratings
Positive
 2% negative for star cast
under actor parameter
 In music Daiyya Maiyya song
received negative coverage
 Movie release ban by BJP
release negative coverage
under others parameter
 Storyline received negative
coverage
 Movie rating also received
negative coverage under
rating parameter
Actor’s Detail
Ali Zafar
13%
Ranveer appeared more for
professional stories
Govinda
22%
Ranveer Singh
37%
Parineeti interviews were
more as to others
Govinda and Ali zafar movie
role was more talked about
Parineeti
Chopra
28%
250
Movie Related
212
200
Photo
Professional
Personal
Interview
185
161
160
144
150
100
95
74
67
55
90
77
65
50
32
7
3
23
18
3
2
0
Ranveer Singh
Unit: No. of articles
Parineeti Chopra
Govinda
Ali Zafar
2
Ranveer Singh
Top pegs
Details
Ranveer Singh
Music Review
Ram leela
1%
1%
1%
protest
arjun kapoor
shaad ali
1%
1%
Fans
1%
Dance 1%
Ali Zafar
2%
2%
Movies
14%
Trailer
3%
Professional
3%
promotions
14%
Poster release
3%
Personal
44
Interview
3
Movie Review
3%
Deepika
3%
Song
12%
Parineeti
7%
Personal
8%
Govinda
8%
Cast
125
Professional
54
bajirao
mastani
8%
 Ranveer was largely covered for the movie, promotional event and songs
 Ranveer bajirao mastani look was also talked along with his remarks on Govinda
Unit: no of articles
Medium: Internet
Headline
191
Photo
210
Parineeti Chopra
Top pegs
Details
arjun kapoor
protest
Movie Review
1%
Professional
1%
2%
Fans
18%
Ali
Zafar
2%
Govinda
Trailer
1%
2%
1%
Daawat-e-ishq
2%
Poster release
2%
Personal
42
Interview
7
New Look
4%
Ranveer Singh
8%
promotions
15%
Personal
8%
Birthday
10%
Cast
112
Professional
40
Headline
162
Photo
184
Movies
12%
Song
12%
 Parineeti professional news like meeting jawans, fashion show, and cover in Elle November issue
got covered
Unit: no of articles
Medium: Internet
Ali Zafar
Top pegs
Details
Personal New Look arjun kapoor
protest
2%
1%
2%
3%
shaad ali
Parineeti
1%
3%
Killer look
3%
Movie
Review
3%
promotions
19%
Trailer
5%
Ranveer
Singh
6%
Professional
16%
Poster
release
6%
Govinda
7%
Song
10%
Movies
13%
 Promotional events drove Ali Zafar visibility.
 Making movie in Pakistan by him also drove his coverage
Unit: no of articles
Medium: Internet
Personal
2
Interview
2
Cast
64
Professional
17
Headline
83
Photo
156
Govinda
Top pegs
Details
arjun kapoor
Jagga Jasoos
shaad ali
Parineeti 1%
3%
1%
2%
Song
Twitter
Fans 3%
3%
3%
Movies
21%
Personal
13
Interview
3
Movie
Review
3%
Happy
Ending
4%
Ali Zafar
4%
Professional
18%
Personal
6%
Ranveer
Singh
6%
Dance
7%
promotions
7%
Cast
76
Professional
20
Headline
98
Photo
89
Salman
8%
 Movie come back drove maximum visibility for Govinda.
 His professional career and relation with Salman and David Dhawan also got coverage
Unit: no of articles
Medium: Internet
Thousands
Content analysis
100
90
80
70
60
50
40
30
20
10
0
Unit: BMI
Medium: Internet
Ranveer Singh accounted for maximum coverage for Kill Dil
Coverage Analysis
Negative
Neutral
Positive
100%
80%
60%
40%
20%
0%
Pre release
Coverage was mix of positive
and Neutral but overall Coverage
impact was positive.
Key pegs like Music Review ,
actror’s interviews, promotional
activity like bigg boss, KBC CNWK
droves positive coverage
Key peg Censor board drove
negative coverage
Medium: Internet
Release Day
Though there is negative review
of the movie but overall
coverage if much positive
Star cast drove positive coverage
Movie review & storyline drove
negative coverage
14-11-14
13-11-14
12-11-14
11-11-14
10-11-14
09-11-14
08-11-14
07-11-14
06-11-14
05-11-14
04-11-14
03-11-14
02-11-14
01-11-14
31-10-14
30-10-14
29-10-14
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
19-10-14
18-10-14
17-10-14
16-10-14
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
07-10-14
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
16-09-14
-40%
15-09-14
-20%
Spokesperson Comment
Spokesperson
Comment
Amitabh Bachchan,Actor
“Saw Shaad Ali's trailer of KILL DIL .. fascinating cast and fascinating visuals ..
innovative Shaad, will do justice to this”
Arjun Kapoor, Actor
“Gate crashing nakhreeley kill dil waala s ...danced with chi ch.”
Each film has its unique language and given that digital is a one-on-one medium,
there is not scope, but a mandate to innovate at Yash Raj Films. Given the theme of
Anand Gurnani, Vice President, Digital - Yash
the film, our Creative Team cracked a campaign ‘#WillKillFor’ and chose to follow
Raj Films
our fans instead of leading them to the material from the film. This made the film
trend and gave a great head-start to the communication that is designed to follow
Pooja Jain, Business Head - Thought Pot
Media
Simple effortless engagement was the thought behind the launch of the first creative
feel of Kill Dil. The idea here was to merge different digital platforms and make it
easier for the people to interact with the movie while maximizing reach. This
campaign has just begun and we will see many such innovations with not only ideas,
but usage of mediums/platforms as well
Rafique Gangjee,YRF
No there was no delay as such nor did we have to change our plans, we are very
much on schedule. The only thing that happened was that we were informed that
any film/ trailer would have to be submitted well in advance for certification
Medium: Internet
Interview
Key Suggestion
S:
W:
Strong Star cast and Production house
name
• Less Spokesperson contribution
• Less pull factors
• Overall Ali Zafar was less covered
Govinda come back as a villan
Tv shows and songs covered maximum
impression
Promotional activities drove
coverage
SWOT
O:
More News Pegs could help to leverage
more stories
Controversies, Govinda’s come back
could be great trigger
Equal News distribution could help to
increase all actors visibility
T:
• Actor’s other news coverage affect
movie overall coverage
• Ali Zafar criticized for being an
Pakistan actor
• Parineeti personal news was much
covered
9 platforms
60 days
Blogs, Facebook, Twitter etc
 Overall sentiment skewed towards twitter
 Kill Dil movie received maximum positive coverage
 #KillDilFilm gained maximum impression
 Negative coverage was received on BJP protest
and on movie review on release day.
 #1DayToKillDil and #GovindaOnTwitter received
maximum impression
 Title track received maximum posts
 Ranveer Singh received maximum tweets
Key Indices
No. of post:
53,826
Medium: Social Media
Coverage score
102,956
BMI
103 Mn
Millions
Unit: BMI
0
Medium: Social Media
Trending was high during trailer launch and before the release of movie.
#2daystokilldil and #1daystokilldil gains the maximum trending.
14-11-14
Trailer Launch
#KillDilWithRanveer
#WillKillFor
13-11-14
12-11-14
11-11-14
10-11-14
09-11-14
6
08-11-14
10
07-11-14
06-11-14
05-11-14
5
04-11-14
03-11-14
02-11-14
Sajde Song
01-11-14
31-10-14
30-10-14
29-10-14
28-10-14
#GovindaOnTwitter
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
19-10-14
18-10-14
17-10-14
16-10-14
Happy Budday song
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
07-10-14
06-10-14
3
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
2
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
4
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
16-09-14
8
15-09-14
Trend Analysis
#1daysToKillDil
& Pakistan release
9
Movie
review
7
#2daysToKillDil
KillDil promotion
& Book my show
contest
Title Track
#KillDilNewTrailer
Nakhriley Song
Bigg Boss8
CNWK
Sweeta song
1
Impact of Coverage
Overall Songs received 60% coverage. Title track received maximum posts
12
10
8
6
Millions
4
2
0
Unit: BMI
Medium: Social Media
Coverage Quality
120000
100000
80000
60000
40000
20000
0
Positive
Neutral
Negative
-20000
Overall Kill Dil coverage was positive, majorly Movie review drove negative coverage on
the day of release .
Unit: Co score
Medium: Social Media
Unit: BMI
Medium: Social Media
14-11-14
13-11-14
12-11-14
11-11-14
10-11-14
09-11-14
Kill Dil song
7%
08-11-14
07-11-14
06-11-14
05-11-14
04-11-14
03-11-14
02-11-14
01-11-14
31-10-14
30-10-14
29-10-14
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
17
13
7
7
7
7
6
6
6
5
4
4
4
4
4
23-10-14
khalidrafiq137
KinkyLittleBoot
Lifafa_Journos
item_boyy
gaganabh
babameanslife
Shanavbarca
RanveersCafe69
KiaaraSandhu
kabir_Shanatic
SteveUnknown
simranvinny
MovieCategories
rahulkapoor36
AliaActress
22-10-14
Posts
21-10-14
Contributor
20-10-14
19-10-14
18-10-14
17-10-14
16-10-14
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
877
1
1
1
07-10-14
Platforms Posts
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
Twitter
WordPress
Bloggers
Disqus
29-09-14
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
16-09-14
Negative Buzz
Censor Board
6%
Review
38%
Audience comments
8%
BJP protest
24%
Review
Censor Board
BJP protest
Negative Post
# (hashtag) Performance
4
3.5
3
2.5
2
1.5
Millions
1
0.5
0
#1DayToKillDil was a top # performer, whereas #GovindaOnTwitter ranked 3 among the running #
Unit: BMI
Medium: Social Media
Top 10 Author for # (hashtag) Performance
#1DayToKillDil
Author
TarunWadhwani92
#WillKillFor
Author
#GovindaOnTwitter
imjasrandhawa
iPoojaPatel
ChoraMumbaiKa
DhoomGirl99
DeeKiran1
Jasooss
ranveershind
MeghnaSN
iam_bhavin
DeeKiran1
being_rajkumar
pratikbhatt2009
sunnyagarwalca
sdr_fg
atuldarne
Shrutii5
SrkAkira
Jasooss
KillDilFilm
Hiba5official
AniquaHashmi
Nirmalvys
iamafhu
TurkiishD
DeeKiran1
swapnilmistri1
teentakle1212
KedarBaba
Areeka_99
SouhaFerchichi
VEERIAN
tongsincheek
zara008
KillDilFilm
ranveershind
nehab01
TahilaniRahul
swapnilmistri1
DeeKiran1
sanjana267
DhoomGirl99
DeeKiran1
n6_shruti
dreamerrificc
Author
nehab01
#KillDilNewTrailer
Author
#2daysToKillDil
Author
Sabasheikh123
dreamerrificc
Ankitchomal
versatilefan
Unit: BMI
Medium: Social Media
Author Analysis
Total 11,460 authors contributed for Kill Dil.
Below chart shows top 20 authors contribution on Twitter platform
Author
iamafhu
nitish_pc
Ranveer_Tunisia
BeingFulla
Jasooss
imjasrandhawa
RanveerPlanet
Ranveer_Turkey
RanveersCafe69
TarunWadhwani92
AlyaAhmmed
KillDilFilm
iam_bhavin
Shrutii5
diya_azian
Sharelove99
iPoojaPatel
kanug097
SouhaFerchichi
DhoomGirl99
ranveershind
VEERIAN
tongsincheek
babameanslife
DeeKiran1
246
248
252
259
260
269
274
292
295
301
307
321
322
323
338
344
359
359
392
427
493
505
Unit: No of Posts
DeeKiran1
59
Babameanslife
56
Tongsincheek
59
VEERIAN
47
Ranveershind
50
DhoomGirl99
7
SouhaFerchichi
45
Kanug097
45
iPoojaPatel
25
Sharelove99
46
628
718
1727
0
Medium: Social Media
500
1000
1500
No. of days
2000
Platform Analysis
99% coverage comes from Twitter
Other
1%
Website
Toolbox
11%
Twitter
99%
Facebook
11%
Blogger
19%
vBulletin
1%
Disqus
1%
Wikipedia
1%
Tumblr
1%
WordPres
s
55%
Other Platform contributing for Kill Dil
Unit: No of Articles
Medium: Social Media
0
Unit: BMI
Medium: Social Media
14-11-14
13-11-14
CNWK
12-11-14
11-11-14
Nakhriley
song
Bigg Boss
launch
8
10-11-14
#KillDilNe
wtrailer
09-11-14
3
08-11-14
3.5
07-11-14
06-11-14
05-11-14
04-11-14
2.5
03-11-14
02-11-14
01-11-14
31-10-14
1
30-10-14
#GovindaOnTwitter
29-10-14
2
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
19-10-14
18-10-14
17-10-14
16-10-14
1.5
15-10-14
14-10-14
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
07-10-14
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
5
16-09-14
15-09-14
Millions
Promotion Activity Trend
#1DaysToKillDil
Trailer Launch
4.5
4
#2DaysToKillDil
Bookmyshow
contest
Jaipur
Promotions
Graffitte
painters
#KillDil
Today
KBC
0.5
Music Analysis
12000
10000
36%
8000
6000
18%
4000
14%
12%
Thousands
2000
7%
1%
0
Kill Dil
Sajde
Sweeta
Nakhriley
Title track received maximum coverage
Unit: BMI
11%
Medium: Social Media
Happy Bol Beliya
Budday
Daiyya
Maiyya
0%
Baawra
Twitter Handle
@yrf
2%
@RanveerOffici
al
26%
@KillDilFilm
41%
@ParineetiChop
ra
18%
@AliZafarsays
12%
@ActorGovinda
1%
 @KillDilFilm handle droves almost 42% coverage for Kill Dil
 Ranveer handle @RanveerHandle droves 26% coverage
 Govinda handle @ActorGovinda was only 1%
Ranveer Singh
Top 20 pegs
Ranveer First Look
2% Music Learns Kill Dil
Turns
2%
Premiere
Jaipur Choreograp
1%
Promotions her
Contest
2%
2%
TVF
Kill Dil
2%
#GovindaOn
1%
Promotions
Twitter
31%
Dialogues 3%
3%
Looks
Character
3% 3%
11,239 Tweets
Kill Dil
Tattoo
4%
60 Days
Statements
4%
Energetic,
Graffiti
Painters
4%
Terrific Trio #KillDilWith
5%
Ranveer
5%
Chocolate boy
#WillKillFor
11%
Movie
Release
6%
Interview
7%
 Kill Dil promotion gave maximum coverage to Ranveer
 #WillKilFor and #KillDilWithRanveer also gave visibility.
Unit: BMI
Medium: Social Media
Parineeti Chopra
Top 20 pegs
Delhi
Excited
Terrific Trio
Music
Jaipur
1% Promotions
2%
Learns
Promotions
1%
TVF
1%
2%
#GovindaO Kill Dil
2%
Wishes
Kill Dil
nTwitterScreening
2%
Promotions
2%
2%
Golf
33%
Training
2%
First Look
3%
Contest
3%
#WillKillFor
4%
Dialogues
4%
Graffiti
Painters
7%
Interview
12%
 Kill Dil promotion gave maximum coverage to parineeti
 Tattoo, graffiti panting , her new look drove the posts
Unit: BMI
Medium: Social Media
60 Days
Beautiful,
Gorgeous,
New Look
Looks
4%
Kill Dil
Tattoo Movie
7%
Release
7%
6,543 Tweets
Ali Zafar
Top 20 pegs
Music
Learns
1%
Delhi
Kill Dil Cast
Promotions
1%
1%
Gift
Character
Contest
#GovindaO Black-n-2%
1%
Kill Dil
1%
nTwitter white vest
Promotions
Excited
27%
2%
TVF 2% First Look
1%
2%
2%
Dialogues
3%
Jaipur
Promotions
3%
#WillKillFor
4%
Kill Dil
Tattoo
6%
4,626 Tweets
59 Days
Singer,
Painter,
Cool guy,
deadly look
Graffiti
Painters
13%
Looks
7%
Terrific Trio
11%
Interview
12%
 Kill Dil promotion gave maximum coverage to Ali Zafar
 Graffiti paining and terrific trio of him along Ranveer and Parineeti drove maximum posts
Unit: BMI
Medium: Social Media
Govinda
Top 20 pegs
#KillDilWith
Wishes
Ranveer
1%
1%
Excited
1%
Dialogues
Kill Dil
1%
Screening
1%
Unseen Pics
2%
Interview
3%
First Look
3%
Gift
1%
Kill Dil
Tattoo
1%
3,962
Tweets
59 Days
Versatile
actor,
Terrific Trio
3%
Character
Looks
4%
4%
#WillKillFor
7%
Dance
#GovindaOn
Twitter
57%
Kill Dil
Promotions
10%
 #GovindaOnTwitter drove maximum coverage for Govinda.
 Kill Dil promotion also gave maximum visibility
Unit: BMI
Medium: Social Media
-20%
Medium: Social Media
Key pegs like trailer launch ,
Govinda joining twitter,
#willkillfor, Title track,
promotional activity droves
maximum positive coverage
Throughout Coverage is positive
Key pegs BJP protest and Movie
review drove negative coverage
Pre release
Release Day
Though there is negative review
of the movie but overall
coverage if much positive
14-11-14
13-11-14
12-11-14
11-11-14
10-11-14
09-11-14
08-11-14
07-11-14
06-11-14
05-11-14
04-11-14
03-11-14
02-11-14
01-11-14
31-10-14
30-10-14
29-10-14
28-10-14
27-10-14
26-10-14
25-10-14
24-10-14
23-10-14
22-10-14
21-10-14
20-10-14
19-10-14
Neutral
18-10-14
17-10-14
16-10-14
15-10-14
14-10-14
Negative
13-10-14
12-10-14
11-10-14
10-10-14
09-10-14
08-10-14
07-10-14
06-10-14
05-10-14
04-10-14
03-10-14
02-10-14
01-10-14
30-09-14
29-09-14
28-09-14
27-09-14
26-09-14
25-09-14
24-09-14
23-09-14
22-09-14
21-09-14
20-09-14
19-09-14
18-09-14
17-09-14
16-09-14
15-09-14
Coverage Analysis
Positive
100%
80%
60%
40%
20%
0%
Millions
Content Analysis
9
8
7
6
5
4
3
2
1
0


Unit: BMI
Fan following of Ranveer, Parineeti, Ali and Govinda drove maximum posts
Trailer of the movie also drove maximum posts just a little less than fan following.
Medium: Social Media
post
Key Suggestion
S:
W:
- Twitter was the key driver
• Almost 50% visibility cam from Actor and
music. New triggers could help to
increase more visibility
• Active #tag and handle could help to
increase more followers and coverage
- 47% impression came from actor’s handle
- Contest running
- Consistent performance throughout
period
SWOT
O:
Need to active on other platforms like
facebook also
Blogger engagement could help the same.
T:
• Ali Zafar criticized for being an Pakistan
actor
Thank you
Merrill Sequeira
[email protected] +91 9819208301
Ashutosh
[email protected] +91 98202 81935
403, Shivam Chambers, SV Road, Goregaon-West, Mumbai-400 062
www.kanalytics.in