full Press kit
Transcription
full Press kit
Press Kit Interfilière Paris January 24|25|26 2015 # The Show #01 les Tissages Perrin #1 THE SHOW __ 03/ I. Interfilière Paris driving new ideas and inspiration __ 04-07/ II. The Exception the importance of being bold! The Exception space A brief history of silk Ode to Silk conference Daniel Henry - invitation to a textile finishing lab __ 08-09/ III. Piave Maitex voted Designer of the Year 2015 within the framework of Paris Capitale de la Création, Intimates Category #2 TRENDS AND NEW EXHIBITORS __ #3 MARKET FOCUS: SILK and LOUNGEWEAR __ 01-03/ I. General Trend forum 01-05/ I. Silk a timeless noble material Interfilière Paris shakes up conventions The 8 Houses Colours & Flavours __ 04-10/ II. New products from the exhibitors A well-preserved niche market Silk makes anything possible No mean feat! Discrete and yet … In figures __ 06-11/ II. Loungewear finds its feet Cross-over products Loungewear, giving free rein to expression The feel-good factor Making inroads in-store What about men? A festival of subtle fabrics at Interfilière Paris Interview with Luca Barbini Piave Maitex in 10 key dates __ 10-12/ IV. Conference Programme Interfilière Paris guides buyers 9th photography competition Show partners Exhibitor list 2 # Interfilière Paris CONTENTS les Tissages Perrin INTERFILIÈRE PARIS, driving new ideas and inspiration T his winter edition of Interfilière Paris is a one-of-a-kind event. The show is reinventing itself to inspire new concepts for the benefit of professionals throughout the intimates, beachwear and performance sectors. Alongside the Salon International de la Lingerie, Interfilière Paris is an unrivalled force, offering the very best in fabrics and accessories. Its leading position in the market has been demonstrated beyond doubt. 171 exhibitors from 32 different countries, i.e. an increase of 13% in comparison to 2014, and 10,000 international visitors are coming together at the very start of 2015 to keep track of market developments and plan exciting shared projects. This session, the show’s guiding theme is silk, it will take pride of place in ‘The Exception’ space which pushes back the boundaries of technical prowess, performance and aesthetics. The very finest developments from the latest collections have been selected to reflect the silk market, a market continually driven by innovation. The list of companies participating in ‘The Exception’ includes Les Tissages Perrin, Willy Hermann, Pongees and Jean Bracq. ‘The Exception’ area will be accompanied by a conference entitled ‘Ode to Silk’, a special leaflet and a project by Daniel Henry, focusing on silk finishing techniques. The General Trend Forum has been given a makeover. Established codes have been shaken up to offer a fresh new perspective on trends for summer 2016! Eight houses will each present a strong direction in the market, such as a colour, new technical procedure or a particularly dynamic sector. The show is celebrating Piave Maitex – its new Designer of the Year 2015 in the intimates category. An Italian company, specializing in Raschel and warp-knits, Piave Maitex boasts traditional know-how and a capacity to innovate. By creating around 120 products each year, it has earned its status as one of Europe’s leading suppliers of stretch fabrics. The company’s remarkable work deserves to be placed in the limelight! And as always, the range of services provided by the show and its exhibitors will be rounded off by a programme of conferences, the exhibitor photography competition, the Business Networking Service and a series of sourcing guides. We hope you enjoy your visit! Interfilière first opened its doors on 11 February 1985. Thirty years later, it is better than ever! Accompanied by its international editions in Hong Kong, Shanghai and New York, Interfilière has become a label of excellence recognized by the entire profession. This winter session will be kickstarting the celebrations and honour all those who have contributed to the success of Interfilière Paris. Thank You! 01# The Show / January 2015 # 3 OLIVIA VON HALLE THE EXCEPTION the importance of being bold! For the third time, Interfilière Paris will be highlighting innovation and technological progress in its ‘The Exception’ space. Following in the footsteps of lace and embroidery, silk will be taking centre stage this session! T his space reflects an ever-evolving market, where research, development, creativity and innovation are the watchwords. The products have been carefully selected from the creations showcased by the 171 exhibitors participating at Interfilière Paris, on the basis of their quality, technical performance and composition (minimum 45% silk). They are all the more innovative, exceptional and rare since only those identified as VIPs by participating exhibitors will be entitled to enter this highly secure area. They will be required to show proof of identity. In addition to development perspectives, The Exception will offer them an unconventional and innovative take on silk. 4 # Interfilière Paris Silk – a multi-faceted fabric ___ Wonderfully soft and delicate, with an unrivalled sheen, this most noble natural material has always been associated with women’s lingerie. Insulating, fine, light, fluid and strong, its many qualities make it a truly exceptional fabric, capable of reinventing itself. Compatible with a variety of processes – printing, dyeing, conversion and finishing techniques – silk deserves its enviable position as a firm favourite with Haute Couture designers. No longer exclusively reserved for an elite clientele, silk has become more accessible, affordable and contributes to a more upscale brand positioning. In addition to its functional qualities, silk offers enhanced technical properties to satisfy new consumer requirements, thanks to developments in machinery and new fibre blends. les TISSAGES PERRIN Surprising, inspiring, stimulating, imagining ___ We are all familiar with silk as a fine, fluid fabric with an enviable shine, but its potential goes well beyond established preconceptions. Les Tissages Perrin, the Lyon-based silk specialist, will provide an educational insight into various types of silk available: chiffon, elastane chiffon, light satin, duchesse satin, crepe, crepon, one-way and two-way stretch satin, organza, etc. Silk can be even more surprising when combined with other materials. The embroidery specialists, Bischoff Textil AG and Haemmerle & Vogel, are presenting embroidery on silk grounds such as satin and silk tulle. While the Italian embroidery company, Junior SRL by AdeleZibetti, will showcase stretch embroidery in 100% silk. Lace is also present. Solstiss is working on 100% silk leavers lace and Jean Bracq is working on ‘re-embroidered’ lace using ribbon silk. Willy Hermann (Austria) and Taubert (Germany) will be presenting circular and flat knits in 100% silk. On the accessories side, silk is often used to provide a luxurious finishing touch. Textiline and Cheynet have created silk trims, while Muehlmeier is showcasing silk-covered bra-cups for super soft comfort! For further details, “The Exception” guide will be made available to all visitors. PARTICIPATING EXHIBITORS: APSARA SILKS, BISCHOFF, D2P BILLON, CHEYNET ELASTICS, HAMMERLE & VOGEL, WILLY HERMANN, JEAN BRACQ / TEXTILINE, JUNIOR SRL BY ADELE ZIBETTI, MUEHLMEIER BODYSHAPING, LES TISSAGES PERRIN, PONGEES LIMITED, SOLSTISS, TAUBERT, PROFECTIA MANUFACTURING. 01# The Show / January 2015 # 5 A brief history of silk It is very difficult to determine exactly when silk was discovered but it is thought to have been used for over 4,500 years. The Chinese were the first to succeed in “domesticating” the silkworm, keeping the art a closelyguarded secret and even threatening anyone who broke the silence with the death penalty. The secrets of silk would not be revealed to the West until 3,000 years later. Well before Arab conquests in the Middle East, North Africa and Spain brought sericulture (silk production) in their wake, this luxurious fabric travelled all the way to Europe in long caravans that journeyed along the silk road. From that point onwards, the Chinese monopoly gradually waned and other countries established themselves as silk producers. Italy created a silk transformation industry in the 12th century. The French monopoly in silk trading was established in Lyon from 1450, and was further consolidated under the reign of François I, who contributed to the increasing influence of Lyon’s silk manufacturers. By 1554, twelve thousand people made their living from silk weaving. Japan also began making a significant impact in the silk industry in the late 19th century, since it succeeded in controlling diseases affecting silkworms, it exported considerable quantities of raw silk to Europe and the United States. In 1923, Yokohama became one of the world’s largest silk depositories. Today, the main silk-producing countries are as follows: China, India, Brazil, Uzbekistan and Thailand. Silk fabric is mainly manufactured in Japan, China and Europe, in the Lyon region, as well as in Italy. les TISSAGES PERRIN Ode to silk Conference at 11.00am on Monday 26 January, led by Dominique Demoinet Intimates occupy a world of sublime, delicate, precious and appealing fabrics. But silk has something extra. It attracts and fascinates. Despite the revolution in modern fabrics and the return to favour of natural fibres, silk continues to symbolize Exception. Unchanging, it transcends the centuries. Untouchable, it is preserved by human hand. Designers, brands, silk manufacturers and lace-makers will exchange their impressions on this incomparable material. They will offer their opinions on the work involved, with all due respect: what is it about silk that fascinates, sometimes to the point of obsession? What is the best way of highlighting its fabulous qualities? Should it remain firmly anchored at the high end of the market or should we attempt to make it more accessible? What remains of the European silk market? and what is the future of a fabric dating back 450 centuries? With : CHANTAL THOMASS JACQUES DAUMAL, CEO at Lise Charmel Stéphane GUERIN, Marjolaine JEAN LAURENT PERRIN, CEO at Les Tissages Perrin JOSEPH FRANK, Board of Directors, Taubert With the participation of the Designer, Daniel Henry 6 # Interfilière Paris Anna Kimes Lauren Ejngoren Sid Yahao Sun Daniel Henry Invitation to a textile finishing lab Daniel Henry has spent the last 14 years creating exceptional materials within his soft materials research, development and production laboratory in Tournai, Belgium. Recognized for his work transforming fabrics and textures, he is the undisputed specialist in textile finishing and printing. His work has been selected for the catwalks by some of the biggest names in design: Balenciaga, Marc Jacobs, Rochas, Chanel and Martin Margiela. Using an innovative artistic approach, based on experimentation and gradual improvement, Daniel Henry combines a variety of procedures and techniques – ranging from the most traditional to cutting-edge innovations – to reveal the potential of his materials. It’s hardly surprising that Interfilière Paris has commissioned him for a second exclusive and original project, focusing on silk this time round! Chiffon, crepe, satin, velours, jersey...a wide variety of different weights and textures and the expertise to match. Silk can be stiffened, gaining structure and weight thanks to 3D printing, blistered to add air, burnt-out to create dévoré effects or even overlapped for layered effects. Daniel Henry Studio has been working on the project with three young fashion and textile design graduates – Sid Yahao Sun, Lauren Ejngoren and Anna Kimes – who have been invited to design an intimates-inspired outfit. The young designers will work with silk fabrics supplied by Interflière Paris exhibitors, which have been transformed by Daniel Henry Studio. 01# The Show / January 2015 # 7 Piave Maitex voted Designer of the Year 2015 within the framework of Paris Capitale de la Création, Intimates Category Piave Maitex Established in 1908, this Italian company with a long tradition in stretch fabrics has been present at Interfilière since the show started. Now one of Europe’s leading specialists in warp-knits and Raschel knits, Piave Maitex demonstrates a proven capacity for understanding market requirements and anticipating trends. The company’s unique knowhow and experience have earned it the prestigious title of Designer of the Year in the Intimates Categor. Luca Barbini: It’s a prestigious prize. We’re very proud of it. It rewards our creativity but also our unique entrepreneurial spirit which enables us to make the most of our resources and efforts on a daily basis. This award is like a ‘keystone’ in the ongoing pursuit of our current and future goals. It is the international recognition of the work to which our research and development team has been tirelessly committed for many years now. This work focuses on the product and innovation at every level, knitting, printing, textile finishing… # Which are your current top three innovative solutions? L.B.: Definitely the Body One bands, with a fabric concept that is capable of saving time when manufacturing end-products. 3D Fabrics, with brand new 3D effects, and Tecnogrip, a non-slip fabric concept. 8 # Interfilière Paris LUca barbini # What does this award mean to you? 10 key dates since Piave Maitex was established in 1908: # Can you explain the creative process at Piave Maitex? L.B.: Our creative process is divided into three phases: firstly, commercial information is gathered from the market to evaluate requirements expressed and market demand on a worldwide scale. We also aim to anticipate future requirements, taking on board the technical and aesthetic but also ethical aspect of products, their environmental dimension. Next, we select and define projects using technical criteria based on complexity and industrial coherence. This second phase continues with the creation of prototypes and compatibility pre-testing using our quality standards. Finally, industrial audits are carried out on projects which performed well during pilot testing. These are then prepared for market launch, in line with established marketing criteria. Turnaround times are hard to estimate: certain projects can take a year to complete, due to the complexity levels involved or unforeseen technical aspects. Usually a period of at least 3 to 6 months is required to launch a new project. # What do you hope to gain from this award? L.B.: This award will be a precious ally in implementing new projects and subsequently boosting our products’ dynamism on global markets. The prize will be given centre stage as a testimonial and demonstration of the excellence of our production. It will also be used to promote projects in partnership with clients, which we see as a strategic element of innovation. # What are your latest challenges? L.B.: Our objective is to continue creating products in accordance with new market requirements. It’s a challenge that knows no limits. End-consumers understand and appreciate the potential of technical fabrics, even, and above all, for everyday articles. Over the coming years, success will be defined by creating fabrics which are capable of offering specific functionalities, performance that enhances wellbeing and comfort without compromising aesthetics and fashion. Innovation remains a tricky area that should be handled carefully so that it does not become overly mainstream or extreme, and to combine innovations with practical concerns. • 1911 • Gold Medal at the Universal Exhibition in Turin. • 1918 • Activities resume after WW1. Situated at the foot of Monte Grappa, the company had been used as an Austrian military hospital. • 1960 • Widths of stretch fabrics first produced. • 1996 • ISO 9001 Certification, one of the first companies in Europe to obtain it. • 2000 • Introduction of new generation fine-gauge ‘Peau d’Ange’ microfibres. • 2001 • PIAVE and MAITEX merge to create a fully integrated producer, from yarn sourcing, knitting, dyeing, finishing and embellishment through to printing. • 2005 • Launch of Oversexy, first range of fabrics designed to satisfy the new Shapewear concept. • 2006 • Launch of Greenline range, an immediate response to the need for eco-friendly natural products. • 2010 • First ergonomic fabrics offering differentiated stretch introduced. • 2012 • Arrival of microencapsulated cosmetic textiles and development of infrared ceramic technology. 01# The Show / January 2015 # 9 CONFERENCE PROGRAMME The Salon International de la Lingerie and Interfilière Paris conferences are a key point of reference for all the latest news from the sector! THE TREND CONFERENCES ___ The Concepts Paris, Nelly Rodi, Promostyl, and Peclers trends agencies reveal the major trends for Summer 2016 and offer an exclusive preview of the Fall/Winter 16-17 season. THE IMPORTANCE OF STORYTELLING? ___ Saturday 24 January at 1.00pm Carlin International – Alexandre Rostaing Brand loyalty and identification are in decline today. According to the Havas Meaningful Brands 2013 Worldwide Study of 14 countries (including China, Japan, and the USA), most people wouldn’t care if 73 percent of existing brands disappeared. Consumers don’t buy just a product; they buy the story the product tells. Telling your story has become essential in order to give meaning to your message and to re-establish a connection to the consumer. So what are the new storytelling tools to help brands increase their potential to attract and engage customers? THE CONSUMER EXPERIENCE ___ Saturday 24 January at 3.15pm Agence Cent-Degres – Thibault Ponroy ‘The importance of human capital at the core of the new consumer experience’ Spurred by digital development, the retail world faces a revolution in ‘general purpose technologies’ in the coming years. These new experiences are examined on the basis of a five-year study, conducted by a community of trend scouts looking for retail innovations. 10 # Interfilière Paris CONFERENCE: A PORTRAIT OF CHINESE WOMEN ___ Sunday 25 January at 11.00am Eurovet – Cécile Vivier-Guérin, Marketing Manager; and Carlin International – Sylvie Maignan, Marketing Director Eurovet presents its study on Chinese women consumers. Carlin International turns its expert eye on the style and beauty standards of this still little-known consumer group. WHAT SELLS BEST IN LINGERIE NOW? ___ Sunday 25 January at 1.30pm Francesca Spinetta, Editor in Chief, Intima Group This exclusive report on lingerie covers 500 boutiques in Europe and the United States. Learn about the best-selling brands, this season’s styles and colours, and the most sought-after product categories. MAKING THE MOST OF YOUR WINDOW DISPLAY? ___ Sunday 25 January at 2.45pm Valerie Charier, Editor in Chief, ‘Créations Lingerie’ Your shop window is your initial contact with customers – it gives them a first look into your store. The window display is the best tool for creating traffic in your boutique. How can you design it for optimal effect? A merchandising professional and four boutiques share their experiences, tips and success stories. Participants: Béatrice Querette, CEO, Merchanfeeling; Elisa Lingerie Boutique (Nancy); Apollon Boutique (Nice); La Boîte à Bas (Rennes); and Rêve Ligne (Rennes). SPECIAL RUSSIAN CONFERENCE ___ Monday 26 January at 10.00am Eurovet A focus on the Russian lingerie market: -Key figures and consumer profiles. How to enter the Russian market, with Hélène Baillon, Department Head, Fashion, Luxury & Culture, Ubifrance -Round table: Myths and opportunities in the Russian market. How to adapt to new changes in the marketplace. Presented by Mr Nekrassov, Le Fil Franco-Russe, with Natalia Medved, Kontatto Group; Oleg Tchakechev, Mia-Mia; and Sergey Tsvetkov, LTC ODE TO SILK ___ Monday 26 January at 11.00am Eurovet See page 6. PRESS CONFERENCE TUNISIA ___ Monday 26 January at midday Press event and reception, held by the centre for export promotion CEPEX - Tunisia Export. Venue: Interfilière Paris VIP/PRESS lounge. SHOW PARTNERS ___ As part of Interfilière’s 30th birthday celebrations, Les Tissages Perrin and Interfilière Paris will be giving silk scarves to journalists and the first 50 visitors to the VIP/Press lounge. www.tissages-perrin.com This session, Satab is illustrating the forum’s colour range with its doublesided satin ribbons, dyed specially for the show. Visitors to the trend forum will be given bracelets. Satab and Interfilière Paris will also be offering ribbon laces to journalists for customizing shoes, boots and trainers! www.satab.com INTERFILIÈRE PARIS GUIDES BUYERS ___ Interfilière Paris is offering a number of tools to accompany visitors and facilitate their visits. Initiated last July, visitors will be provided with ‘sourcing guides’ to assist them in their purchasing decisions. These come in the form of various different ‘focus’ sheets: market focus sheets, covering loungewear, menswear and the eco-friendly market, and product focus sheets on silk and cotton. The Business Networking Service will also boost networking opportunities between visitors and exhibitors at the show. Available on the General Forum. JIUN HER EMBROIDERY LACE 9th PHOTOGRAPHY COMPETITION ___ This competition continues to inspire exhibitors and allows them to express themselves in a different way. Votes will be cast online and on-site during the show and the winner will receive a communication pack for the next session of the show. This year’s theme: ‘Far from being reserved exclusively for lingerie, silk symbolizes softness, exception, shine, nature, comfort and wellbeing: What about you, how does it inspire you?’ CAP SUD J3 01# The Show / January 2015 # 11 EXHIBITOR list * New exhibitor A- B ALGE ELASTIC, R41 ANTIK DANTEL, P60 AP SOURCING, S33 APSARA SILKS, S29 ARONNE FACCIO GROUP*, T60 ART MARTIN, R40- S41 ARULA, P19 ATELIER NATANSKI PARIS*, N36 AXEL MARKET MANAGEMENT, N26 BE BE COTTON, N11 BERTEX*, N67 BERTHEAS & Cie*, R35 BISCHOFF GAMMA ( THAILAND ), T70 BISCHOFF ROJA EMBROIDERIES, T70 BISCHOFF TEXTIL AG, T70 BOOS TEXTILE ELASTICS, P19 BOSELLI, R17 BOUVELLE, R24- S25 BRAS LIMITED/PRETIUM LIMITED, T68 BRODERIES DESCHAMPS, R77 BRUGNOLI GIOVANNI*, T61 C- D CABILUX*, N63TER CAP SUD - J3, S40-T41 CELEB TEXTILES, P17 CENTRE DE PROMOTION DES EXPORTATIONS, N69 CHANTY LACE, P61 CHEYNET ELASTICS, R35 CHIEF YOU CORPORATION, R80 CHIH YI EMBROIDERY, R81 COASTLINE SECRETS*, N63BIS CODENTEL, P70- R71 COLOMBO ANTONIO, S42-T49 CONCEPT PARIS*, N39 DARQUER, P56 D2P BILLON, R25 DEA DESSINS*, N34 DENTELLES MC*, P78 DENTELLES MERY*, P78 DESI SARL*, N68 DESSEILLES LACES, R79 DGE, R34- S35 DIGITAL FABRIC, N27 DJIC LIMITED, N32 DOGI INTERNATIONAL FABRICS*, R18- S19 DRESDNER SPITZEN, R8- S7 E-F EAST & SILK INTERNATIONAL LTD*, S20 EFA - Elastic Fabrics of America*, R18- S19 EMBREX LTD, P68 EMME LATVIA, N18 ENCAJES, R48 ENFAVET INTERNATIONAL, N70 EUROTEXTILE, R42 EUSEBIO, P26 FASHION RESOURCES, P40 FEINJERSEY FABRICS, P25 FEMINA LACE INTERNATIONAL, R50- S51 FILDAN ACCESSORIES, S43 FLEXYFORM, R40- S41 FORSTER ROHNER, R67 FRITZ MOLL TEXTILWERKE, R8- S7 FTE - EPAU - NOVA, P48 G-H-I GAYOU LACE INDUSTRIAL, N50- P57 GIEMME S.p.A., N32BIS GROBELASTIC, P42 GROUPE CARLIN INTERNATIONAL, P37 HAMMERLE & VOGEL, P67 HÄNDEL + DILLER, P33 HANG GANG LACE, N42 HAVANAS, S59 WILLY HERMANN, P2- R7 HONG GANG LACE, N42 HONG TSAI INTERNATIONAL, N11 I.R.T.E.*, N40 IEBOSA, S60 ILUNA GROUP, N50- P57 INDESMALLA, R51 INNOTEX MERKEL & RAU, S22 INPLET PLETIVA, S17 INTERLINGE INTIMATES, N63 INTER- SPITZEN, R68 IRIS TUNISIE, N44 J-K JABOULEY, R24- S25 JEAN BRACQ / TEXTILINE, P76 JINHAI WARP KNITTING, N33 JIUN HER INDUSTRIAL, S34 12 # Interfilière Paris JOSEF OTTEN*, S27 JOTTA ENTERPRISE, S18 JUNIOR HAGEN ( HK ) LTD, R49 JUNIOR HAGEN LTD, R49 JUNIOR SRL BY ADELE ZIBETTI, N76- P71 JUNO ( HK ), N26BIS KEWALRAM INDONESIA, T67 KURODA LACE, S49 L- M - N LA GRIFFE INTERNATIONALE, R47 LAUMA FABRICS, N18 LE TEXTILE, N18 LEGOPLAST SRL*, P43 LES TISSAGES PERRIN, R26 LIBERTY TEX, S80 LIEBAERT, N2- P9 LIOR, P27 MACOSA, N61 MAGLIFICIO RIPA*, N25 MELEK DANTEL*, R58- S57 MG CREATION, R24- S25 MIATEX, S36 MICHELE LETIZIA*, N41 MIROGLIO TEXTILE , N16 MODA PIERRE, P41 MODE...INFORMATION, N37 MR CREATION, R19 MUEHLMEIER BODYSHAPING, R43 WALTER NATTER*, R49 NELLY RODI - TRENDLAB, N36BIS NEW BODY LINE, N64 NOYON DENTELLE, P56 NUITS de SATIN*, N40BIS NUREL TEKSTIL, N45 O-P-Q-R ODEA, R34- S35 PAPILLON RIBBON & BOW, P39 PECLERS PARIS, P35BIS PENN ITALIA, R10- S9 PENN TEXTILE SOLUTIONS, R10- S9 PIAVE MAITEX, R16 PIR- INCI*, P43BIS PISA TEKSTIL, P24 PIZVAL, R57 PONGEES LIMITED, R32 PROFECTIA MANUFACTURING*, N60 PROMOSTYL, N38BIS PROMOTEX / UIT- NORD / URIC- UNIMAILLE, P74 RICAMIFICIO DI FAGNANO*, P50 RICAMOFIL, P50 RIMTEKS, P32 RITEX 2002, R33 ROBERT BLONDEL*, N29 ROCLE BY ISABELLA, N10 ROMATEX BY RONA TEXTIL*, R49 RONA TEXTIL*, R49 RR COLLECTION, N26 RUEFF TEXTIL, P34 S -T SAKAE LACE, N57 SANKO TEKSTIL, P10 SATAB FASHION, R34- S35 SERAM, R34- S35 SITIP, P18 SIVA, S61 SOFILETA, P11 SOLSTISS, R75 SOULIS - KUEHNIS, T80 STUDIO ELEVEN*, N34BIS SURETA INTERNATIONAL, S34 SUSANNA SAMSON DESIGN, N38 SUZHOU MOONLACE TEXTILE*, P58 TAKEDA LACE GROUP, P49 TAUBERT TEXTIL, R8- S7 TDI - TEXTILDRUCK, S27 TESSITURA ROSSI, R27 TEXTILE ENTREPRISE*, S16 TEXTIMALHAS, N74 TIANHAI LACE, S50-T57 TVB -TEXTIL-VERTRIEB - BERATUNGS, R8- S7 U -V-W-Y-Z UHLEMANN & LANTZSCH, S22 UNION AG, S68 LOUIS VIDON, R35 VTL*, N35 WEBER LACE, S61 WING WIN ENTERPRISES, P35 YILBA TEKSTIL*, N19 ZENGCHENG ORIENTAL EMBROIDERY, S79 ZEUGMA, P10 #02 This session the show is inaugurating a new version of the Forum which is sure to satisfy visitors. By Concepts Paris T aking the form of a “Village Square”, it reflects the excitement of the market and follows major evolutions in market trends, irrespective of the season, as well as the ensuing strong colours, associated with lifestyles. In the centre of the space, the Evolution counter will display the colour range for Summer 2016, as well as fabrics inspired by the Evolution Trends book published by the show. Eight houses are spaced around the square. Each of them recreates the atmosphere of a workshop to showcase a key theme: a colour, rising market or revolutionary technique, etc. Meticulous and cutting-edge fabric selection ensures that only the newest and most innovative products are featured. Exclusive prototypes by Interfilière Paris exhibitors and the latest findings from shopping trips throughout the world will also be displayed. Press Kit Interfilière Paris January 24|25|26 2015 # Trends & New products from the exhibitors GENERAL TREND FORUM Interfilière Paris shakes up conventions ‘Village Square’ The Eight Houses #AROMATIC FLOWERS ___ Heavenly surprises and lightness in this gorgeous yet innovative romantic theme. Garden blooms and wild flowers guide the way in an original context, cherishing the poetic feel of handmade and painted effects. Not to be missed: ultrafine yarns for lace and embroidery. #BLACK MAGIC ___ Technological developments take pride of place and update the founding principles of the lingerie and corsetry sector. Dark and sensual shades are interpreted in two-way stretch lace, embroidery and stretch jacquards, as well as printed shaping fabrics. #FESTIVE REDS ___ Intense without vulgarity, red takes to the limelight. The secret is to combine it with luxurious textures and finishes. The festive spirit of “dressy” occasional-wear is evoked by new scales of lace and embroidery, fine and original guipure trims, as well as satin-finish jacquards. #SHADES OF PALE ___ A celebration of the most authentic lingerie shades! Texture and surface effects contribute to an unrivalled sense of refinement. This theme is marked by the return of 1960s geometric motifs and 1970s crochet looks. Inspiring new ideas for loungewear, with brand new white textures. 2 # Interfilière Paris #SPICED-UP ___ Cultural references and aromatic shades come together in a slightly eccentric theme. Worth noting: updated block prints, necktie-patterns and jacquard-looks which make the most of creative embroidery on ultra-fine lace and printed silks. On the menswear side, boxer-shorts and dressing gowns feature tie-motifs in cotton and silk. #SEA GLASS ___ In a pale and harmonious palette, pastel shades take inspiration from new sheer and iridescent effects. An aquatic universe of sand and shells features in organic and animal-inspired motifs and effects, such as scales, feathers and movement. Loungewear draws on these for volumes and surface contrasts. #BLUE CRAFTS ___ The most popular of all the colours has reached its peak here – blue feels equally at home in streetwear or couture lingerie. It is in celebratory mood, whether alone or paired with other shades. Japanese Shibori and denim are moving into intimates for interesting combinations. #SPORT ART ___ The beach, activewear and tribal art join forces in this contemporary theme, inspired by cubism. The popularity of technical treatments leads to fabrics with high elastic modulus - spacers, nets and knits. The microfibres used feature cosmetic properties. colours & flavours Guest of honour on the Forum, Valérie Bloch illustrates the season-focused “Colours & Flavours” theme with a selection of products from her Paris store “Ma Collection, Marchande de Saveurs”. A former stylist/trend-watcher in the intimates sector, Valérie Bloch is now a veritable ambassador for a beautiful range of quintessentially French delicacies, combining several of her passions in a single store: fashion, interior design and gastronomy. Here, she tells us about her collaboration with Interfilière Paris. . #What will you be contributing to the show as guest of honour on the Interfilière Paris Forum? ___ I will be contributing my expertise in intimates trends which I have built up over 20 years, my collaboration with suppliers and four years of food research to set up my gourmet grocery project. Intimates and gastronomy share the same inspiration and creative process (as can be seen in lingerie collections, the creative flair of top chefs and innovations in food ranges). In my shop, I showcase a world of fine foods and highlight small-scale producers who are veritable artists, in the same vein as those who create lace, embroidery, knits and accessories. Going beyond a product’s utilitarian aspect and purpose, in both gastronomy and textiles, it is the sensorial element that takes centre stage. Colour, texture, fragrance, flavour and feel are all highly evocative. I take inspiration from the same atmospheres and desires to compile my trends, and collections: using moods, emotions and colours to interpret fashion currents. There is a definite French ‘savoir-faire’ in both fashion and gastronomy. They are two flagship sectors, of which French industry can be proud. #How do you combine flavour and fashion and how will you demonstrate it at the show? ___ Interfilière Paris offers me an opportunity to showcase two sectors that are quite different, yet share a similar quest for aesthetics and taste. Look and visuals are crucial in both domains. Whether fabrics, packaging or foodstuffs, it is above all, aesthetics that stimulate desire and take products to another level. I am presenting three themes for summer 2016: Smooth flavours A desire for natural tones and colours: truffle, salt, bread, toasted shades. Fresh recipe Romanticism: summer, morning freshness, colours to match the scent of flowers, herbs and citrus. Flagrant delights Bold combinations achieve the ambitious goal of being graphic yet delicious, a treat for the eyes as well as the taste-buds. My aim is to awaken the senses, stimulate emotions, inspire a particular state of mind... Ma Collection, Marchande de Saveurs 33, rue Mazarine 75006 Paris T. +33(0)1 46 34 76 82 02# Trends & New products from the exhibitors / January 2015 # 3 NEW EXHIBITOR PRODUCTS bischoff textil ag # January 2015 Edition ap sourcing AP Sourcing Art Martin Billon Design D2P Box Bischoff Textil AG Cheynet Elastics Codentel Colombo Antonio Dea Dessins* Dentelles Mery Dogi International Fabrics* Encajes Giemme S.PA * Iebosa Kuroda Lace Les Tissages Perrin Legoplast * Liebaert Maglificio Ripa Michele Letizia Muehlmeier Bodyshaping Pisa Tekstil Profectia Manufacturing * Rueff Textil Satab Seram Siva Sofileta Solstiss Studio Eleven* VTL * Willy Hermann Yilba Tekstil * * New exhibitor 4 # Interfilière Paris billon design d2p box AP Sourcing top tip _____________________ New ‘Metal click’ fastener, in a variety of different galvanicplated or painted colourways, with a clip system that secures the fastening. Can be customized with the brand’s colours or logo. Art Martin bonding _____________________ In addition to accessories in vitamin shades, Summer Buckles, which are lacquered or sequinned in a jewellery style, fastenings with fun, two-tone clips in gold and silver or coloured shades, as well as new varieties of heat-bonding and new flat, metallic bones which can be transformed into busks. Billon Design D2P Box loungewear _____________________ Relaxed, high-cover fabrics, at once feminine and elegant for soft comfortable blends, fluid or textured with placed motifs, heathered and iridescent fabric effects. Also worth noting, a new fabric with a 3D-effect coating, spectacular against a black background and the reworked Aqua lys Body Touch range, with yarn-dyed stripes on microfibre and jerseys featuring gold lurex® threads. NEW EXHIBITOR PRODUCTS Bischoff Textil AG contrasts _____________________ This continually-updated collection is structured by three key themes: Body, inspired by the New York artist, Alana Dee Haynes, who toys with graphics in black and white, reinterpreted here in peachskin shades, highlighted with grey, black and touches of red and berry shades. Soul is a glamorous and romantic theme, inspired by the ‘Wedding Dresses 1775-2014’ exhibition, in shades of white, delicate pearl hues and “something blue”. The Mind theme is inspired by creative hats, featuring radiant and strong colours, from yellow to green and red, with blue making a comeback, subdued by white and ivory elements. Colombo Antonio laminated _____________________ Lace innovation with this first laminated lace for beachwear, which combines the unrivalled charm of lace and the technical qualities of laminate. The Ecolace collection is being enhanced to include new designs. cheynet elastics dea dessins dentelles mery codentel Cheynet Elastics environmentally-sound _____________________ New shoulder pad created using Ecocare, Nilit’s recycled polyamide yarn, which offers the same dyeability as traditional polyamide, as well as comparable stability and technical features. Codentel Dea Dessins* inspired _____________________ New Swiss designer worth discovering. Specializing in loungewear, the company’s creations draw on a variety of sources such as designers, minimalism and origami, painting, drawing and photography, glass-blowing and ceramics, architecture and gardens. favouring cotton Dentelles Mery wonderfully delicate Development of new Leavers lace for loungewear in cotton for smaller bands (90% cotton), as well as 18cm galloons and wide bands (70% cotton). Fine Alençon and Chantilly lace bands for loungewear, available separately or in combinations with other materials and Alençon lace in cotton (90%) and nylon (10%). _____________________ _____________________ 02# Trends & New products from the exhibitors / January 2015 # 5 Dogi International Fabrics* true blue _____________________ One of this season’s five themes, Indigo Couture, offers a backdrop of faded denim and Japanese ink, for a romantic jeans spirit, revisited in a Couture version. The intense colours of Tropical Fruits, shades of caramel and pastel tones in Sugar Lace, delicate green and yellow of Fresh Garden and sand, terracotta and brown shades in Dreams of Elegance round off this series of delicate and colourful moods. dogi international fabrics giemme Encajes iebosa Legoplast* shapewear and legwear _____________________ New allover lace for shapewear and tights, allover lace for moulding and raw edges. Wonderfully soft laces and a collection of exclusive laces with a very special woven effect also deserve particular attention. Giemme S.PA* tricky packaging _____________________ These Italian-made bags are user-friendly, environmentally-sound, aesthetic, reusable and recognizable. New materials, mirrored effects, new resealable and customizable packaging solutions also available. Above all, this soft-textured, transparent packaging lets the products do the talking. a festival of colour _____________________ Ultra-fine yarns and colour combinations, grainy yarns, dotted Swiss or smooth surfaces for a variety of ever-changing creations. Slub fabrics and sunny novelty fabrics. Lamé or embroidered surface effects, dyeing and finishing techniques for a subtle aged look. Iebosa romantic _____________________ New printed embroidery with a fade effect, matt embroidery on a pleated ground, with iridescent or metallic dull and glossy effects and new cotton effects, create a delicate and subtle collection. Kuroda Lace high power lace _____________________ Leaver-tone lace which has a delicate ground net with a light feel. The bulky design looks luxurious and almost three-dimensional. 6 # Interfilière Paris legoplast Liebaert festive chic and retro _____________________ Ultra-soft nanostitches in matt (roof-tile, English green, aged blue, lie de vin and deep blue) or satin-finish (deep reds, choco, tangerine, lacquer). Jacquards creating the effect of tulles embroidered with fancy yarns for a pearlescent, matt or glistening finish. Openwork geometric or ethnic jacquards, various digital prints and new tone-on-tone prints in lacquer on sateen, matt and glossy or in contrasting colours. More flocks and sequins for revisiting ethnic designs, paisley patterns and small-scale ‘embroidery’ style motifs. NEW EXHIBITOR PRODUCTS Maglificio Ripa high-tech toning _____________________ New collection developed using the ceramicbased Nilit Innergy fibre. Mineral additives absorb the body’s energy and use far infrared technology to reflect it back. This creates a test-certified toning and stimulating effect, for fabrics targeting the following markets: sportswear, shapewear and anti-cellulite underwear. Michele Letizia crochet effect _____________________ michele letizia maglificio ripa Fine crochet lace and a new collection of new products for seamless and hosiery applications. Three strong themes: Artistic, with an explosion of colours and textures (capturing the atmosphere of an Indian celebration), Brise Japonaise (kimono spirit, Japanese-style florals, wide belts) and Murmure d’autrefois (hand-made, romantic and bohemian feel) with soft cloudy, greenish, slightly gritty shades. Muehlmeier Bodyshaping technological innovations pisa tekstil _____________________ M-TEC® Snow White Wadding/Padding, new generation of bra-cups in polyester microfibre for total comfort thanks to the fibre’s new structure. One-Material Cradle to Cradle bracup, 100% ecological from design through to recycling. M-TEC® BraCup with ‘anti-aging’ properties thanks to the microencapsulated active ingredients contained in Meryl®Hyaluronan, integrated within the fibre (Nylgold of Nylstar). The ArtDeco collection of jewellery accessories has been expanded to include new sparkling ribbons, inlaid with gemstones of various colours. muehlmeier bodyshaping Pisa Tekstil activewear and loungewear _____________________ liebaert A collection of coated and laminated fabrics for elegant and comfortable activewear, a range of structured fabrics with silky hand-feels and a wide selection of digital prints with a natural feel, brushed surfaces, a “hand-made” look for ethnic designs and paint effects. Also worth noting: a masculine range of stretch jerseys in mercerized cotton and two-way stretch polyamide and finally a line of multifunctional fabrics which feel very silky, with luxurious blends of wool and cashmere for loungewear. 02# Trends & New products from the exhibitors / January 2015 # 7 Profectia Manufacturing* high-end _____________________ Specializing in upmarket manufacturing, Profectia boasts a range of know-how gained from the former Tricorelo company. Capable of short-run production and carrying out full product development, the company employs around thirty seamstresses who are highly qualified in manual cutting, assembling and finishing techniques. Rueff Textil printing knits _____________________ profectia manufacturing Vast collection of knits printed in Austria, with coordinating plains, in cotton or cotton blends, Modal, elastane polyamide and viscose/elastane. Option of bespoke printing and colours on base fabrics supplied by the client. Selection of 4,000 designs and variety of printing techniques. SATAB silicone ribbon rueff textil _____________________ Satab offers the widest range of textile and silicone based products worldwide. Through the deployment of its research and development which has become a veritable laboratory for innovation, Satab, leading European ribbon manufacturer transforms ribbons into pioneering products out of a fashion technical mix. Silicon thread now enables weaves which enhance the range of models siliconed by application or by print. Used in fashion, accessories and sport products, nonslip, sticky and colourful silicone has become indispensable. Satab Seram the very best in accessories _____________________ Three new collections: Aura, a range of gifts and promotional items (bags, pouches, jewellery, hair accessories, brooches, charms, scented items, purses, mirrors, fashion accessories and skin jewellery). Couture, a collection designed for decorating and trimming boxes and gift-boxes and Metal Sticker, a line of adhesive metal plaques and decorative plates which can either be sewn-on or used with ribbon. New accessories for decorating and customizing intimates and beachwear (bows, straps, flowers, metal elements, jewels, etc.) and new textile transfers and fabric cutting (heat-transfer motifs, laser-cutting and engraving on LYCRA®, cutwork on lace or stretch knits, etc.). 8 # Interfilière Paris seram NEW EXHIBITOR PRODUCTS Siva effects and fantasy _____________________ Various stretch or rigid Raschel-type laces, available in a variety of mono or two-tone widths: stretch Raschel with a gold Lurex ‘bourdonnette’ thread or a double colourway with a special effect using a jacquard motif on viscose. Very light “Sivalencienne” lace for stretch bands of different heights. Jacquardtronic lace for small two-tone stretch bands or in a fancy finish with lots of openwork. siva Sofileta softly does it _____________________ solstiss A new comprehensive range for wonderfully soft loungewear with fluid fabrics and shaping knits: textured microfibres and nanofibres, adjusted constructions, carbon brushing and emerizing. Also worth noting, a range of veritable “clean cut” articles, including traditional cutting, suitable for ultrasonic welding, bonding and raw edges (without rolling), a line of functional and smart softshells, compression knits and a line of body-shaping knits for swimwear. Solstiss luminescence _____________________ New collection of lace featuring a silk warp with viscose for unrivalled softness and radiant designs. Hand-finished chiffon ribbons add an extra special touch to lace motifs. Studio Eleven* the artist’s signature _____________________ studio eleven The hand-painted motifs from this contemporary art and textile design studio are the work of its owner, the artist Stacey Piltzer. These ready-to-print designs can be made available in bespoke dimensions on request, perfectly reproduced as allover patterns or panels. 02# Trends & New products from the exhibitors / January 2015 # 9 NEW EXHIBITOR PRODUCTS Les Tissages Perrin precise and effective _____________________ Importance of graphics, lines and geometrics and precision in silk or satin-blend jacquards with a very silk-like effect, soft and glossy (lace, florals, paisley) and floral prints with large watercolour or sketched motifs. Wide range of designs and weaves for the Soielynes range in 125 cm width and jacquards coordinating with plains for the Smocks range. Gorgeous grainy texture for the surface of the Friselis satin in 135 cm width. VTL* casualwear _____________________ Specializing in sportswear and casualwear, VTL is a leading manufacturer in Tunisia’s textile market, boasting ten production sites and twelve specialized teams. A fullyintegrated company, it handles everything from product development and sourcing, through to production, dyeing, finishing and embellishment. les tissages perrin yilba tekstil Yilba Tekstil* circular knitting _____________________ New exhibitor, present in the intimates and shapewear, swimwear, sports and fitness markets. Part of the ERBA group, the company specializes in circular knits, tulle and Raschel knits in polyester, blended polyamide and elastane. willy hermann Willy Hermann wool and cotton _____________________ New collection of E60-gauge Superfine knits in very fine jacquards, offering an extremely dense and compact surface. Another new development: double-sided E80-gauge knits combine two materials for different looks and functions. The sleepwear range has been expanded to include cottons, MicroModal, wool, silk and angora, offered with either a natural look or glossier surface. Pastel shades, fine surface structures and micro-patterns create a soft and muted feel. 10 # Interfilière Paris #03 Silk a timeless NOBLE MATERIAL It takes three times as many letters to describe it as to name it! Is it the word or the material itself that is magical? In-com-pa-ra-ble, ex-cep-tion-al: silk is both. H ow does silk transcend the centuries unaffected by external forces, such as economic crises, competition from synthetics and fashion cycles? Silk thread producers have all but disappeared from Europe and are becoming ever rarer in Italy, leaving the market for this precious raw yarn to Asian and Brazilian producers. What does the future hold for this fabric with a history dating back over 450 centuries? A well-preserved niche market ___ The silk market went through a brief period of instability, with continually rising silk prices linked to thread availability. “Supply has now returned to normal, with high-quality fabrics and stabilizing prices, even though price levels are far higher than 18 months ago” underlines Will Steele, managing director of Pongees, an 80-year old English silk company based in central London for the last twenty years. Improved silk-farming in China has reassured silk specialists regarding the availability of high-quality thread sourcing options. “Rising thread prices and the corresponding increase in the price of silk fabrics have affected the middle of the range, driving producers and shoppers alike to seek out silk blends, rather than pure silks. Spared the full impact, Haute Couture and luxury lingerie remain loyal to pure silk,” continues Will Steele. It is worth noting that silk remains unaffected by the economic crisis. Press Kit Interfilière Paris January 24|25|26 2015 # Market focus: silk and loungewear marjolaine SILK, a timeless NOBLE MATERIAL! LISE CHARMEL PONGEES Apsara Silks offers a very wide range of pure silks in plain or jacquard versions, dupion, taffeta, chiffon, organza, satin, crepe and tussah. The Indian specialist has observed an increased demand from one season to the next: “New developments allow a wider scope of applications, with stretch silks and less fragile fabrics”, confirms Anand Goenka, Managing Director of Apsara Silks. Although attempts to bring silk to a wider customer-base have succeeded in ready-towear, using new washed versions, they have been far less popular with lingerie brands, whether new or established, which are keen to protect the image of silk. “Silk has to remain an exclusive and elite fabric. Cheap silks have flooded a number of mass-market brands, with aggressive campaigns which have had a negative effect on silk. But we have to admit that the quality of Chinese silk is constantly improving,” underlines Jacques Daumal, CEO of Lise Charmel*. Is it a coincidence that the British silk nightwear specialist, Olivia Van Halle*, which launched in 2011 and has already won over celebrities like Victoria Beckham and Gwyneth Paltrow, purchases silk from both Italian and Chinese companies? Marjolaine* has chosen a different option, favouring silk above all other fabrics, with some dozen exclusively silk themes. The brand’s signature fabric is lace-inlaid satin and its sourcing is carried out in only one country: China. A choice justified by the use of silk on larger garments. “Some time ago, we mainly used polyester, with a little silk. But when the price of polyester went up, we switched practically our entire collection to silk. We do have to keep an eye on prices though,” points out Stéphane Guérin, who directs the Lyon-based company. Handled in the same way, polyester and silk were used together for several seasons. Consumers soon showed a preference. “They prefer silk, not for its famous sheen, which is very similar, but simply because it’s silk. That’s the magic of silk!” enthuses Carole Guérin, Collections Manager. * exhibitors, Salon International de la Lingerie Describing silk requires an arsenal of adjectives that are enough to make the head spin: vibrant, timeless, sensual, sumptuous, luxurious, subtle, delicate, refined, fragile... Sought-after and coveted, silk is capable of plunging certain sensitive personalities into a degree of fetishism, such as Marie Benjamin, who was found to have fainted with pleasure, gripping a length of red silk fabric, stolen from a Parisian department store. That was just a century ago in 1914. One hundred years have passed, and the magic of silk remains. Unshakeable, in a market dominated by cutting-edge research to develop smart textiles. 2 # Interfilière Paris Silk makes anything possible ___ Magical, silk never fails to attract interest. Its high-end elegance can be interpreted in innumerable ways, as demonstrated by young and talented designers, with no lack of inspiration. Meng*, a young London-based designer who runs an eponymous brand, offers a veritable celebration of silk. It is the only fabric used OLIVIA VON HALLE in Meng’s luxury homewear collection, with a definite Oriental influence, as revealed in sumptuous kimonos with beautiful swathes of flowers. “I am equally passionate about its long history, that we have inherited, as the fabric itself, which allows me to offer garments a truly artistic dimension,” admits Meng. Selected in the UK and Italy, her silks are, indeed, handled like an artist’s canvas. With prices averaging at €1,000, the Meng collection has enjoyed considerable success in London’s finest stores. Although Olivia van Halle* probably developed her passion for silk during the years spent working in Shanghai’s luxury sector, her collection, launched three years ago, embodies a resolutely Western style, inspired by the roaring twenties. Silk satins, featuring minimalist prints, create a fabulous sheen for androgynous pyjamas, including the famous Coco design, inspired by the Great Lady herself. “No other fabric can rival what silk inspires the very moment you touch it. Silk has an incredible capacity to make colours come to life,” enthuses Olivia, who is also based in London. How could Inès de la Fressange*, firmly positioned within this elegant domain, resist the call of silk for her first loungewear collection launched this year? “The collection is not, however, intended as a traditional ‘silk’ line as one might assume, with lingerie-inspired effects, shine, satin and lace inlay. Instead, we have looked to fashion for inspiration. The brand’s signature is Parisian Chic,” explains Grégoire Chalumet, Managing Director of Le Chat *which makes the collection. Silk offers the ideal transition between ready-to-wear and intimates, which is used to gorgeous effect in the washed silks, silk crepes and printed satins (sourced in Germany) in the loungewear collection by Inès de la Fressange*. MENG 03# Market focus: silk and loungewear / January 2015 # 3 SILK, a timeless NOBLE MATERIAL! taubert PROFECTIA MANUFACTURING No mean feat! ___ Historically loyal to silk, prestigious Italian and French brands insist on the paradoxical modernity of a fabric which the human hand refuses to transform: cool in summer, warm in winter, soft in every season, it protects skin. Like the cocoon protects its chrysalis. “Quality is our only requirement for this fabric, an essential luxury element in the world of intimates. It is the signature of our excellence,” summarizes Alba Rosa Ceccatelli, Style Director at G.Paladini*. Silk is a material that has to be deserved. Extremely fragile, terribly delicate, it commands equal respect from those by whom it is woven or knitted, as from those who work with it. And those who wear it, of course. At Lise Charmel*, silk is worked on by specific creative teams. Having played a key role in developing silk and LYCRA®, the brand, uses the precious thread in all its forms: in weaves or knits, pure silk or rich blends with cashmere, in satins or dévorés. “End-customers still find smaller garments easy to care for. Only larger garments are harder to iron. Customers are not put off by garment care guidelines. Nor by prices. Not for intimates anyway. It all depends where each person’s buying resistance begins,” explains Sylvia Daumal, Creative Director. Shoppers tend to be prepared to go the extra mile for silk because silk has a power that no other fabric can rival: “Women are no longer the same person when they slip on silk nightwear,” sums up Carole Guérin (Marjolaine*). 4 # Interfilière Paris Would these customers have any idea that the fabric expertise and know-how required to work with silk is enough to make some designers think twice? “Lingerie brands have developed cutting-edge know-how in knits, but often at the expense of wovens. I have seen style directors hesitating before deciding against silk,” confirms Jean-Laurent Perrin, Managing Director of Les Tissages Perrin. According to highly specialized subcontractors like Profectia Manufacturing, which works for ID Sarrieri and is exhibiting for the first time at Interfilière Paris, silk should only be worked on by expert hands: “We have around thirty specialized seamstresses who take meticulous care of silks. They often require hand-finishing,” explains Alain Chmilweski, Director of Profectia Manufacturing. Discrete and yet … ___ Leavers and Silk, these two exceptional materials merge seamlessly into the most sublime form of lingerie. Noyon Dentelle is capable of offering exceptional Calais lace made from pure silk. “Unfortunately these products are extremely fragile and customers who dare to take the plunge are rare”, explains Olivier Noyon, with regret. Successfully reproducing colours is a complex process for fibres which are not the most manageable. Degumming, which involves removing the sericin which surrounds the silk fibroin in order to highlight silk’s characteristic softness and prepare it for dyeing, can be problematic: “Colour matching can be difficult since no two threads are the same,” admits Olivier Noyon. A number of criteria do need to be respected with silk, when dyeing it for example. “But that doesn’t affect our commitment to silk, whether in the form of yarns on our machines or in ribbons that are ‘re-embroidered’ onto lace. These articles are slightly more expensive than the average products in our collection and are therefore reserved for a very upscale clientele who can afford to buy whatever they love”, confirms Adeline Sapin, creative and style manager at Solstiss. Fragile but highly resistant, the knit yarn is well suited to flat knitting machines. The German company, Taubert*, uses a very specific Chinese yarn and creates knits with a natural stretch that do not fray: “The knits are very pure and extremely fine but quantities are limited, because setting the machines is a complex task,” cautions Andrea Palm, Sales Director at Taubert*. Silk has long been one of Willy Hermann’s traditional materials. It is combined with wool for tubular knits designed for seamless briefs, tops and camisoles. “Our clients often use it with lace and embroidery. We offer various weights depending on the seasons, with a variety of knit constructions. However these fabrics are still restricted to the top end of the market,” underlines Martin Hermann, Managing Director of Willy Hermann, who is keen to bring silk to a wider audience with new blends with a low silk content: cotton/silk (9%) and MicroModal/silk (15%). These blends are designed for a different clientele, who are looking for silky fabrics, without paying the price of pure silks. Willy Hermann enhances the silky look and feel with a specific surface treatment, the aptly-named: ‘splendid’. “The results achieved with these new Superfine fabrics, in viscose circular knit and polyamide flat knits, are highly encouraging. But, whatever happens, clients that are loyal to silk will continue to ask for pure silks,” confirms Martin Hermann. Vigilant and attentive to their clients, Les Tissages Perrin have also renewed their range. By changing sourcing practices and working with proximity-based partners, they have succeeded in bringing down prices by up to 20%, without affecting quality. New silk-look polyamide fabrics have has also been added to the range. “By duplicating our silks on polyamides, we are responding to a demand expressed by the market,” adds Jean-Laurent Perrin. At the end of the day, technologies will continue to improve, prices will continue to fluctuate, synthetics will do their best to imitate it but silk remains silk: exceptional, timeless and eternal. marjolaine marjolaine les TISSAGES PERRIN les TISSAGES PERRIN Given the scarcity of statistics on the silk market, they are as precious as the Bombyx Mori thread itself. In volume terms, silk represents only a very low percentage of the global textile fibre market, less than 1%. In value terms, however, silk is very wellplaced with unit prices which can reach as high as 20 times that of cotton. Silk production throughout the world now represents 4.7 kilos per minute, or over 150,000 tons per year. Representing nearly 70% of worldwide production, China is the top-ranked producer country. India, Uzbekistan, Thailand and Brazil are some of the other main producers. In 2013, France imported 388 tonnes of silk yarn, i.e. 18% more than in 2012. 03# Market focus: silk and loungewear / January 2015 # 5 loungewear FINDS ITS FEET A market that has everything going for it: synonymous with comfort and wellbeing, it conveys an air of calm and softness, evoking relaxed elegance. Warm on the inside, stylish on the outside, to put it simply, it achieves exactly what it set out to do. A fully-expanding sector, loungewear has proved itself a good choice for those brands that were prepared to try it. Created around a decade ago, loungewear has become a market in its own right, as demonstrated by the fabulous fabric ranges being showcased at Interfilière Paris Cross-over products ___ Although loungewear distinguished itself from nightwear from the outset, by identifying with cross-over garments, it has undeniably been inspired by the comfort of nightwear fabrics. From homewear, it has retained a certain idea of elegance, relaxed and stylish at the same time. Finally, it has looked to ready-to-wear for its precise, simple and natural cuts: shirts, shirtdresses and loose-fit trousers. Olivia Van Halle*, who has chosen to specialize in Loungewear, has hit the nail on the head. Her best-sellers are the ‘Coco’ trousers, offering comfort at home and elegance elsewhere. Created around a concept at the meeting point between sleepwear and outerwear, loungewear ended up finding exactly the right path, following on from the 1980s and ‘cocooning’ and offering a first glimpse of a new vision of fashion: wellbeing. Though cosy and protective, the ‘cocoon’ is now looking for a breath of fresh air. The Interfilière Paris exhibitors have taken this on board: loungewear should also look good when worn out and about. “We are developing new fabrics that are comfortable and soft but very smooth. I’m talking about cotton, MicroModal, wool, silks and/or angora. These fabrics need to feel natural, yet offer a lovely surface sheen. Colours should be pastels but not flat shades, with tiny motifs or a crepe effect to make them more elegant,” explains Martin Hermann who has achieved this perfect fabric balance with the Superfine range from Willy Hermann. 6 # Interfilière Paris le chat 03# Market focus: silk and loungewear / January 2015 # 7 Loungewear, giving free rein to expression le chat OLIVIA VON HALLE 8 # Interfilière Paris ___ Loungewear follows its own set of rules to create garments that can be revealed or concealed. Brands understand the danger of taking the ‘hybrid’ concept too far which could be fatal in a fully-expanding market. Both leading brands and young designers are clearly positioning themselves with regard to the same target, mid-to-high range. Loungewear is designed for reasonably wealthy women, aged between 25 and 55, mainly city-dwelling and cultured. Each brand has its own specific niche. For Hanro*, it is clearly knits, used in a refined ‘cocooning’ style, inspired by leisurewear (Hanro* belongs to the knit specialist, HuberHolding). “Comfort takes priority, wrap-around styles, fine and soft fabrics, cashmeres and merino wools, MicroModals but not chunky fleece, jerseys and ribs, and soft colour codes with lots of heathered effects,” summarizes Anne Raoul-Duval, Director of Hanro* France. In a completely different register, the brand new collection by Inès de La Fressange* launched this winter, and produced by Le Chat, reflects a stylish spirit à la Parisienne. “We have taken inspiration from fashion and ready-to-wear to create homewear designs in washed silk, in a different style from what can be found on the market ,with one single requirement: the quality of exclusively European fabrics,” underlines Grégoire Chalumet. For its first season, the collection presented in Galeries Lafayette and Printemps (in spaces measuring 25 m²) has been a resounding success. The specialists at Interfilière Paris are ready and waiting. Starting with Les Tissages Perrin who have worked on three specific ranges: jacquards on extremely light satin, in 100% silk (Séduction), silk jacquards (51%) and cotton (49%) coordinated with plains and featuring an ultra-soft finish (Audace); and a Friselis satin range, with a grainy textured effect, which is currently very popular in ready-to-wear. lOUNGEWEAR FINDS ITS FEET The feel-good factor ___ The two collections from the Belgian brand, Pluto* and Pluto on the Moon*, take their inspiration from leisurewear. “What we want to express is the excellence of Belgian design, with very high quality materials for women with a reasonably high income. The loungewear from Pluto on the Moon is more fun. It varies between an elegant style with a definite “tomboy” feel and a vintage spirit, all evoking a slightly bohemian, luxury mood,” explains An Kluft, the brand’s Managing Director. Created for and through loungewear, the young Nice-based label Occidente positioned itself as a highly ethical brand from the outset. “Ecological fabrics are the logical choice for these garments, which are comfortable, modern, versatile and cosmopolitan, while still falling within a certain price range,” confirms Jina Luciani, who created the brand. Despite their differences, brands such as Marjolaine* and La Fabbricadel Lino share a key priority: fabric selection, precious fabrics for Marjolaine*, which uses 90% silk, and silkcashmere blends and natural materials for the Italian brand, which prefers to work with linen and cotton, viscose, wool and cashmere for timeless loungewear. Not a shadow of a doubt for Eberjey: the lovely Miami-based brand has built its entire identity around softness. “It is a constant feature. These garments are very special to their wearers and therefore require fabrics – cotton, baby jersey rayon and structured knits – which are as soft as the softest caress. All our fabrics and accessories must satisfy an in-house ‘softness test’. This puts us in a position to create truly exceptional garments,” explains Ana Baraya, International Account Executive at Eberjey. Softness is omnipresent in new developments to be discovered at Interfilière Paris. At Pisa Tekstil, multifunctional knits offer a new silk hand-feel and have been reworked in soft and cosy blends with wool and cashmere. Pisa Tekstil has also used wool in blends with mercerized cotton and viscose for lighter weights and finer gauges. WILLY HERMANN 03# Market focus: silk and loungewear / January 2015 # 9 lOUNGEWEAR FINDS ITS FEET La fabrica del lino Hanro Making inroads in-store ___ Although the loungewear sector is now being taken seriously, it has yet to truly find its place in retail outlets. How should such multifaceted and multi-use products be showcased to optimal effect? How and where should garments be presented when they are so close to ready-to-wear, yet clearly identified with the world of intimates and not actually that far-removed from interior design and home textiles? Moreover, several brands, such as La Fabbricadel Lino and Meng*, also produce interiors accessories. “The retailing problem is holding back the development of loungewear. This is a market that still needs to find its network and its place in stores,” explains Anne Raoul Duval. The largest Yves Delorme shops represent 10% of distribution for the Hanro France* loungewear range. “But the development of sales in this network is striking,” she underlines. Although Eberjey operates its own network, boasting around 500 retail outlets, the brand is delighted to have successfully launched in France, through stores such as Paul & Joe*… while gearing up to convince department stores such as Le Bon Marché. 10 # Interfilière Paris What about men? ___ Are men ready to lounge? Not yet. But progress has been made. Although Hanro *believes that “much remains to be done”, its loungewear range has been enriched to include four masculine themes with mix-and-match sweaters, T-shirts and trousers in coordinating knits and flannel. “For men, pride of place needs to be given to fabrics. It’s more complicated in price terms,” observes Anne Raoul Duval. La Fabbricadel Lino is also introducing a range designed for men, featuring trousers, shorts, T-shirts and casual shirts for next summer. However, for the majority of brands, the Loungewear universe remains exclusively feminine... and yet … attentive brands will notice a number of typically masculine developments at Interfilière Paris, which are clearly ready to win over male customers: stretch jerseys, super soft mercerized cottons and fine structured knits. A festival of subtle fabrics at Interfilière Paris 30 years after launching its first intimates collection, Billon is launching its first Loungewear collection under its new name Billon Design D2P: structured knits in blends of different yarns have been used for ultra-feminine fancy fabrics in discrete shades, faux plains and openwork fabrics using wonderfully soft materials: MicroModal, silk, viscose and wool. Billon took 18 months to develop this carefully constructed and coherent collection. Piave Maitex is prioritizing the feel of its fabrics and offering an updated collection of cellulose fabrics (viscose, lyocell, modal,etc.), natural fabrics with lovely blends of silk and cashmere, always featuring a good level of stretch: a collection of casual and comfortable knits offer an invitation to relax but are also ideal for moulding applications. Also present in the loungewear market, Liebaert has rounded off its range strategically, with polyamide/LYCRA® blends, stretch cotton tulles and silk/LYCRA® blends. Willy Hermann combines MicroModal with silk for 44-gauge Superfine fabrics, as well as circular knit viscose fabrics and 50-gauge flat-knit polyamides. Noteworthy innovations include a new ultra-light fabric with a quilted effect from Boselli, which is also presenting chiffons and 3D-effect double satins. One of the only lacemakers producing Alençon lace, the French company Mery offers a specific range of exceptional small-scale bands for loungewear. Cotton lace from Codentel has been reworked to satisfy the requirements of brands such as Paladini* and Eres*, which are looking to combine cashmere with Calais lace, whether inlaid or as trims to imitate a hand-made look. liebaert piave maitex giemme Two new exhibitors are specializing in the loungewear market: the Swiss design studio Dea Dessins, directed by Andrea Buck. Featuring a variety of sources of inspiration (painting, photography, architecture, origami and ethnic sources, as well as baroque designers, such as Vivienne Westwood and Alexander McQueen), her designs are definitely worth a look. The Italian company, Giemme, is also taking an interest in loungewear. A major specialist in flat knits, it is offering a variety of blends using wool, cashmere, silk, viscose, modal and lyocell for ultra-fine fabrics, slubs, grainy yarns and subtle, creative fabrics. dea dessins 03# Market focus: silk and loungewear / January 2015 # 11 INTERFILIÈRE EVENTS THROUGHOUT THE WORLD IN 2015 ___ HONG KONG ___ 18/19 March 2015 ___ PARIS ___ 4/5/6 July 2015 ___ NEW YORK ___ 21 September 2015 ___ SHANGHAI ___ 12/13 October 2015 PRESS CONTACT PRESS PROMENADE Claire Correia Santos Magdalena Ficon T. +33 (0)9 51 50 51 67 [email protected] [email protected] Downloadable show photos: www.interfiliere.com login: ifl2015 mot de passe: IFL_2015