media kit

Transcription

media kit - DISH Media Sales

MEDIA
KIT
2015
2016
MEDIA
KIT
Select any of the icons below to learn
more about DISH Media Sales and our
ONPOINT Solutions.
ONPOINT SOLUTIONS
Throughout the Media Kit click on
any of the DISH Media Sales
logos to return to the menu.
ABOUT DISH MEDIA SALES
ADVANCED TV
INTERNATIONAL
DATA
ADDRESSABLE INTERACTIVE
PAID PROGRAMMING
CLUSTER BUY
INTERACTIVE
STRATEGIC PARTNERSHIPS
PREMIUM PROGRAMMING
DIGITAL
AUDIENCE INTEL
INDEX BUY
DIRECT RESPONSE
CONTACT INFORMATION
ADDRESSABLE
LATINO
TECH SPECS
DISH Media Sales, the advertising sales division of DISH Network, provides advertisers intelligent solutions to
efficiently maximize exposure across their desired targets. Through DISH Media Sales’ viewer measurement
tools, innovative platforms and access to entertainment’s most sought-after cable programming, advertisers are
equipped with the means to employ strategically positioned, demographically-targeted buys, that, together, will
enhance the results of their national media campaigns.
DISH Media Sales offers extended targeting opportunities with its Advanced TV product solutions like
Addressable, Interactive, and Sling TV.
Headquartered in New York, with offices in Chicago, Denver and Los Angeles, DISH Media Sales is part of the
DISH Network family committed to offering the highest-quality entertainment and most advanced technology.
ONBUDGET
ONTARGET
ONPOINT
DISH Media Sales uses its ONPOINT solutions to create a plan that is simple to execute.
ONPOINT solutions provide fast, measurable results and build a continuous feedback loop that
nurtures brand relationships with audiences, households, and even individuals.
ONPOINT
SOLUTIONS
OFFER AN UNPRECEDENTED OPPORTUNITY TO
TURN DATA INTO ACTION
ONPOINT
DATA
ONPOINT
DATA
DISH brings data assets and analytics to bear on every media campaign. DISH pioneered set-top box based viewer measurement and has one of
the industry’s largest data footprints with reporting households in every DMA.
Since 2012, DISH Media Sales has established robust relationships with major data vendors in every vertical, including CPG, Auto, and Finance.
With more than 250 national addressable campaigns under its belt, the DISH Analytics team has the capabilities, experience, and expertise to
guide advertisers through the life-cycles of their campaigns.
14
MILLION
*
HOMES
*Source: DISH 10Q for the period ending 6/30/15
www.dishmediasales.com
ONPOINT DATA
ONPOINT
CLUSTER BUY
ONPOINT
CLUSTER BUY
DISH Media Sales sells commercial inventory through demographically targeted clusters. Clusters provide an intelligent, cost-effective
solution to boost national cable delivery and reach viewers within every U.S. DMA. Advertisers benefit from the aggregated cluster delivery
that outperforms top cable networks.
VARIETY (19 Networks)
U
AD
k
twor
NEW
S
s)
(8 N
etw
o
rks
)
Ne
tw
or
k
s)
VARIETY
CLUSTER WHEEL
5 Ne
1
LT (
)
rks
SI
O
N
Ne
LAT
I NO
s)
ork
tw
EAST
G
UN
YO
s)
ENTERT
AINM
EN
s)
ork
tw
Ne
(5
TS
N
LT (6
A DU
k
twor
o
tw
)
rk s
LA
TIN
O
SP
OR
CHINESE (5 Networks)
ONPOINT CLUSTER BUY
2 Ne
Ne
CLASSIC CLUSTER WHEEL
N (1
1
(1
two
r ks
)
UA
L
INTERNATIONAL
CLUSTER WHEEL
T
(
12
Ne
tw
ork
s)
NG
SIAN (13 Networks)
2 Ne
BIL
I
SOUTH A
MEN
(1
ks
etwor
)
WEST
ME
WO
LATINO
CLUSTER WHEEL
(8
EN
TE
RT
AI
UN
IVI
s)
o
tw
Ne
k
twor
3 Ne
16
KIDS & OT
HER P
RIM
ETI
ME
(7
(1
TS
OR
SP
T(
EN
NM
ONPOINT
ONPOINT
PREMIUM PROGRAMMING
ONPOINT
PREMIUM PROGRAMMING
With its Super-Pack offerings, DISH Media Sales’ ONPOINT Premium Programming provides advertisers access to live sporting and premium
events at low out-of-pocket costs.
Premium programming provides great exposure for brands that, for a variety of reasons, cannot participate in entertainment’s most highly
anticipated programming.
CABLE’S TOP PROGRAMMING
LIVE SPORTS
ONPOINT PREMIUM PROGRAMMING
ONPOINT
INDEX BUY
ONPOINT
INDEX BUY
ONPOINT Index Buy is a custom plan that is based on the networks and dayparts that over-index for the advertiser’s target audience.
Networks are determined by utilizing DISH’s subscriber based set-top box data and consumer knowledge from its data partners. We are
able to uncover where and when to reach the advertiser’s intended audience.
CLIENT TARGET
ONPOINT INDEX BUY
OPTIMIZED
PLAN
DISH DATA
ONPOINT
ADDRESSABLE
ONPOINT
ADDRESSABLE ADVERTISING
How ONPOINT Addressable Works
DISH Media Sales’ ONPOINT Addressable combines the targeting precision of digital with the reach of television, providing
advertisers a highly focused solution that leverages demographically targeted household level advertising on a national scale.
ESTABLISH
ADVERTISER TARGET
UTILIZE
DISH SET-TOP BOX DATA
PARTNER
WITH 3RD PARTY DATA PROVIDERS
ROI
ADVERTISER
BRAND
DISCOVER
THE RIGHT HOUSEHOLDS
ONPOINT ADDRESSABLE
DELIVER
BRAND MESSAGE
REPORT
INTEL TO CLIENT
ONPOINT
Advantages of ONPOINT Addressable
SSABLE (78 Networks)
ADDRE
Reach more than
8 million households
Access more specific targets beyond
traditional Nielsen age and sex demos
Connect highly relevant content
with a selected audience
Obtain optimized impressions
ONPOINT ADDRESSABLE
ADDRESSABLE CLUSTER WHEEL
ONPOINT
Post Campaign Reporting
With DISH Media Sales’ ONPOINT Addressable post campaign reports, advertisers are
equipped with robust campaign performance data, including:
CUMULATIVE REACH AND FREQUENCY
IMPRESSIONS BY HOUR AND DAY OF WEEK
CAMPAIGN AND NETWORK PERFORMANCE
CUSTOM ROI REPORTING
ONPOINT ADDRESSABLE
ONPOINT
ADVANCED TV
ONPOINT
ADVANCED TV
DISH Media Sales’ ONPOINT Advanced TV products offer clients innovative solutions that take
brand engagement to the next level with consumers.
ONPOINT
ONPOINT
INTERACTIVE
ONPOINT
DIGITAL
EXCLUSIVE with DISH, ONPOINT
Addressable Interactive combines
the targeting effectiveness of
addressable with the audience
engagement of interactive, enabling
advertisers to push beyond
traditional targeting capabilities.
DISH’s suite of ONPOINT Interactive
opportunities provides a rich
viewer-to-brand experience.
Advertisers leverage their
30-second units to drive brand
objectives and further their
conversations with consumers.
EXCLUSIVE with DISH, ONPOINT Digital
is the latest innovative ad solution that
promotes a brand’s creative across
multiple devices and platforms with
Sling TV, DISH Anywhere , and DISH’s
Set-Top Box Applications via dynamic
ad insertion.
ONPOINT ADVANCED TV
TM
ONPOINT
ONPOINT
ONPOINT
Exclusive with DISH, ONPOINT Addressable Interactive, the newest innovative advertising solution, combines the targeting effectiveness of
addressable with the audience engagement of interactive, enabling advertisers to push beyond traditional targeting capabilities.
ESTABLISH
UTILIZE
ADVERTISER TARGET
DISCOVER
PARTNER
DISH SET-TOP BOX DATA
THE RIGHT HOUSEHOLDS
WITH 3RD PARTY DATA PROVIDERS
ROI
ADVERTISER
BRAND
DELIVER
BRAND MESSAGE
DRIVE
TARGET TO
INTERACTIVE EXPERIENCE
ONPOINT ADDRESSABLE INTERACTIVE
REPORT
INTEL TO CLIENT
ONPOINT
ONPOINT
INTERACTIVE
ONPOINT
INTERACTIVE
DISH Media Sales’ suite of ONPOINT Interactive opportunities provides a rich viewer-to-brand experience. Advertisers leverage their
30-second units to gain valuable consumer feedback, generate qualified leads and drive brand objectives. Combined with DISH’s
ONPOINT Addressable product, advertisers are able to engage deeper with their target audiences.
COMMERCIAL WITH TRIGGER
DishHOME
24/7 CUSTOM BRANDED VIDEO CHANNEL
INTERACTIVE APPLICATION
GAME FINDER SPONSORSHIP
CUSTOM SPORTING EVENT APPLICATION
ONPOINT INTERACTIVE
ONPOINT
INTERACTIVE
Commercial With Trigger
Advertisers enhance brand exposure with a tailored message that, upon selection, telescopes the viewer to a
specified program, custom interactive application, or a show’s DVR page.
INTERACTIVE TRIGGER
ONPOINT INTERACTIVE
RECORD TRIGGER
TUNE IN TRIGGER
ONPOINT
INTERACTIVE
DishHOME
DishHOME, DISH’s interactive hub, provides advertisers with a variety of effective branding opportunities, including:
1
Creative background/skin
2
Animated display banner
3
Live video channel placement
4
Interactive application listing
5
Scrolling ticker text
1
2
3
4
5
DishHOME OPPORTUNITIES
ONPOINT INTERACTIVE
ONPOINT
INTERACTIVE
Dedicated 24/7 Custom Branded Video Channel
Advertisers have the opportunity to own and continuously loop their video content, promotional messaging, footage and/or highlight
reels on an exclusive channel. Programmed content can also include interactive triggers to bring viewers into the interactive
application and placement within DISH’s channel guide to attract valuable search and seek viewers.
CHANNEL GUIDE
ONPOINT INTERACTIVE
CUSTOM BRANDED INTERACTIVE CHANNEL
ONPOINT
INTERACTIVE
Interactive Application
DISH’s interactive applications converge the digital experience with television. Advertisers drive brand objectives and gain valuable insights
through video and photo galleries, interactive games, on-screen RFI’s (requests for information) and mobile extensions.
INTERACTIVE LANDING SCREEN
INTERACTIVE CUSTOM SCREEN
ONPOINT INTERACTIVE
ONPOINT
INTERACTIVE
Game Finder
Advertisers capture fans within one centralized hub. Game Finder, the ultimate sports experience, includes live action
games and an active scoreboard panel.
SLIDE UP BANNER
MAIN SCREEN LOGO
ONPOINT INTERACTIVE
ONPOINT
INTERACTIVE
Custom Sports Apps
Advertisers seamlessly align their brands with the action throughout the year with custom sports apps. Apps include scores, stats,
standings, and match-ups.
COLLEGE FOOTBALL TOP 25
COLLEGE BASKETBALL TOP 25
ONPOINT INTERACTIVE
THE BRACKET VIEW
SOCCER WORLD CHAMPIONSHIP
ONPOINT
INTERACTIVE
Post Campaign Reporting
Advertisers gain valuable and rich information from DISH’s set-top
box data to optimize future campaign performance.
TOTAL AND UNIQUE VIEWS TO INTERACTIVE APPLICATION
AVERAGE TIME SPENT WITHIN INTERACTIVE APPLICATION
REQUEST FOR INFORMATION ANALYSIS
CONVERSION RATE
TARGET DEMOGRAPHICS PERFORMANCE
CLICK-THROUGH RATE VIA DAYPART, CLUSTER, NETWORK, AND PROGRAM
ONPOINT INTERACTIVE
ONPOINT
ONPOINT
DIGITAL
ONPOINT
DIGITAL
EXCLUSIVE with DISH, ONPOINT Digital is the latest innovative advertising solution across multiple devices on Sling TV, DISH Anywhere, and
DISH’s Set-Top Box Applications. Ads are dynamically inserted to ensure targeting and impression goals are reached. In-depth and extensive
post campaign reporting illustrates exposure broken down by device, network and daypart.
TM
SLING TV
Sling TV is the next generation service that meets
the entertainment needs of today’s contemporary
viewers. Sling TV provides over-the-top television
services, including domestic and international live
and on demand programming.
DISH ANYWHERE
TM
DISH subscribers watch live and on demand programming
both in and out of the home through a broadband
connection.
SET-TOP BOX APPLICATIONS
DISH subscribers can access app-based on demand
content from the networks they love on the Hopper.
ONPOINT DIGITAL
ONPOINT
DIRECT RESPONSE
ONPOINT
DIRECT RESPONSE
Short Form
With DISH Media Sales’ ONPOINT Direct Response, advertisers compel viewers to take action by securing their places within DISH’s 8
demographically targeted clusters as well as during premiere live sporting events, premium programming and within our interactive and
addressable capabilities.
5 Ne
1
LT (
k
twor
NEW
S
s)
(8 N
etw
o
rks
)
Ne
tw
or
k
s)
U
AD
k
twor
3 Ne
KIDS & OT
HER P
RIM
ETI
ME
(7
(1
TS
OR
SP
2 Ne
T (6 N
DUL
MEN
(1
ks
etwor
)
s)
UN
YO
GA
two
r ks
)
ME
WO
N (1
2 Ne
k
twor
s)
ENTERT
AINM
E NT
(12
Ne
tw
ork
s)
ONPOINT CLUSTER BUY
ONPOINT PREMIUM PROGRAMMING
ONPOINT ADDRESSABLE
ONPOINT INTERACTIVE
ONPOINT DIRECT RESPONSE
ONPOINT
LATINO
ONPOINT
LATINO
According to the U.S. Census, the Hispanic population consists
of more than 50 million people and continues to grow rapidly.
In fact, 2.5 million of DISH’s households are Hispanic.
o
tw
Ne
)
rks
UN
IVI
SI
O
N
EN
TE
RT
AI
T
EN
NM
(1 6
(8
Ne
LAT
I NO
s)
ork
tw
To reach this ever-expanding, multicultural market, DISH Media
Sales offers a wide variety of outlets comprised of more than
25 Spanish and/or bilingual networks that, when clustered
together, efficiently deliver targeted communications to this
fast-growing segment.
EAST
WEST
LIVE EVENTS
BIL
IN
s)
ork
tw
Ne
PREMIUM PROGRAMMING
TS
(5
GU
AL
o
tw
)
rk s
L
AT
INO
S
PO
R
ONPOINT LATINO
Ne
1
(1
LATINO CLUSTER WHEEL
ONPOINT
INTERNATIONAL
ONPOINT
INTERNATIONAL
DISH Media Sales gives advertisers the opportunity
to reach our robust multicultural subscriber base on
a national, cost efficient platform
SOUTH A
SIAN (13 Networks)
DISH has the widest selection of television from overseas
for almost any nationality
More than
270 channels in 28 languages
Currently offering advertising opportunities on some of the
most popular South Asian and Chinese networks
CHINESE (5 Networks)
Simply put, it’s TV that brings you closer to home
INTERNATIONAL CLUSTER WHEEL
ONPOINT INTERNATIONAL
ONPOINT
ONPOINT
PAID PROGRAMMING
ONPOINT
PAID PROGRAMMING
LONG FORM INFOMERCIALS
Long form advertising opportunities are comprised of 1–hour
to 24–hour commercial blocks airing across exclusive DISH
infomercial networks.
PAID NETWORK DISTRIBUTION
Independent networks have the opportunity to build their
channels nationally with the launch of a new 24/7 network
distributed to all DISH subscribers.
LONG FORM INFOMERCIALS
RELIGIOUS NETWORKS
Religious networks can feature shows, live worship services
and religious products through a full-time channel.
LIVE SHOPPING
Live shopping clients can manage a 24/7 channel fully
dedicated to their branded messaging and retail offerings.
LIVE SHOPPING
ONPOINT PAID PROGRAMMING
ONPOINT
ONPOINT
ONPOINT
REGIONAL SPORTS NETWORKS
ZONE TARGETED ADVERTISING
Our strategic partners have the ability to target the hard to
reach sports fans across the nation by inserting ads on 24
regional sports networks.
With the help of our strategic partners, advertisers are
able to hyper-target their customers geographically and
pinpoint ad insertion in the top 50 markets.
DESIGNATED MARKET AREA
4
5
TOP 50 MARKETS
BILL INSERT ADVERTISING
Advertisers and agencies can take advantage of
bill insert advertising with a unique, “must-open”
piece that reaches DISH subscribers.
Albuquerque
Atlanta
Austin
Birmingham
Boston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas/Ft. Worth
Denver
Des Moines/Ames
SAVE
TODAY.
Splurge
tomorrow.
Get a free car insurance quote today.
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AD61063 AMG.indd 1
11/14/13 9:38 AM
ONPOINT STRATEGIC PARTNERSHIPS
Detroit
Fresno/Visalia
Green/Spart/Ash
Houston
Indianapolis
Jacksonville
Kansas City
Las Vegas
Little Rock
Los Angeles
Memphis
Miami/Ft. Lauder
Minn/St. Paul
Nashville
New Orleans
New York
Norfolk
Oklahoma City
Omaha
Orlando/Dayt Bch
Philadelphia
Phoenix
Pittsburgh
Portland
Raleigh/Durham
Roanoke/Lynchbrg
Sacramento/Stktn
Salt Lake City
San Antonio
San Diego
San Fran/Oakland
Seattle/Tacoma
St. Louis
Tampa/St. Pete
Tucson/Nogales
Tulsa
Washington
ONPOINT
AUDIENCE INTEL
5 Ne
1
LT (
k
twor
NEW
S
s)
(8 N
etw
o
rks
)
Ne
tw
or
k
s)
U
AD
2 Ne
T (6 N
DUL
Demographics
MEN
(1
ks)
etwor
s)
AUDIENCE INTEL
k
twor
3 Ne
KIDS & OT
HER P
RIM
ETI
ME
(7
(1
TS
OR
SP
DISH VIEWER
UN
YO
GA
two
r ks
)
Marital Status
Index: Own - 115
Own
Rent
77%
23%
Source: 2014-2015 Doublebase GfK MRI
HHI $50k+
HHI $75k+
Index: Married - 114
Married
Single
61%
39%
s)
Housing
53%
52%
Median HHI: $57.2k
k
twor
(12
Ne
tw
ork
s)
A 18-49
A 25-54
Index: A 18-49 - 94
A 25-54 - 98
ENTERT
AINM
E NT
50%
50%
Median Age: 49
2 Ne
Men
Women
Index: M - 104
W - 97
N (1
Income
Age
ME
WO
Gender
Index: $50k+ - 95
$75k+ - 90
56%
36%
Children
County Size
Index: HH w/ Children - 106
1+ Children
42%
A/B
C/D
49%
51%
SSABLE (78 Networks)
ADDRE
ADDRESSABLE
AUDIENCE INTEL
Demographics
Gender
Men
Women
Index: M - 104
W - 97
50%
50%
Median Age: 47
A 18-49
A 25-54
Housing
77%
23%
57%
56%
Index: A 18-49 - 101
A 25-54 - 106
Median HHI: $66k
Married
Single
64%
36%
Index: $50k+ - 107
$75k+ - 107
HHI $50k+
HHI $75k+
Marital Status
Index: Own - 116
Own
Rent
Income
Age
63%
43%
Children
County Size
Index: HH w/ Children - 114
1+ Children
45%
A/B
C/D
51%
49%
Gender
ADULT
AUDIENCE INTEL
Men
Women
Demographics
49%
51%
Income
Age
Housing
Buying Power Index
Median Age: 48
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999k
HHI $30k-$49,999k
26%
54%
53%
US Average Index=100
Median HHI: $58.7k
Education
22%
37%
21%
21%
Own
Rent
76%
24%
Marital Status
Retail Potential
Tires $500+
Children
127
Sports/Recreation Equipment $250+
115
Fine Jewelry $750+
113
Home Improvement DIYer
113
HH Owns ATV
208
Pet Owner
121
Financial Services
New Auto Loan Past Year
143
Life Insurance Value $150k-$250k
122
Own Real Estate Property
116
Purchase Intentions
Plan to take 2nd/HELOC Loan Next Year 126
Plan Kitchen Remodel
College Grad+
Any College
19%
51%
Married
Single
61%
39%
1+ Children
42%
120
Gender
NEWS
AUDIENCE INTEL
Men
Women
Demographics
52%
48%
Income
Age
Housing
Buying Power Index
Median Age: 55
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999
HHI $30k-$49,999
13%
39%
46%
Retail Potential
Median HHI: $56.4k
Education
24%
37%
19%
23%
Own
Rent
77%
23%
Marital Status
Bought New Domestic Vehicle
Children
119
Bought GPS/Navigation Device
128
Home Improvements $1000+
119
Use Environmentally Friendly-Green
Products for Home Remodel
127
RX # filled 5+/Month
145
Member AARP
125
Gardening
125
Financial Services
Any Real Estate Property
132
Plan to take 2nd Mortgage/HELOC Loan 138
College Grad+
Any College
27%
58%
Married
Single
66%
34%
1+ Children
39%
134
Life Insurance Value $150k-250k
126
Debit Cards: Avg. Monthly Spend $2K
134
Gender
SPORTS
AUDIENCE INTEL
Men
Women
Demographics
67%
33%
Income
Age
Housing
Buying Power Index
Median Age: 48
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999
HHI $30k-$49,999
25%
54%
53%
Median HHI: $61.3k
Education
23%
39%
20%
22%
Own
Rent
Retail Potential
74%
26%
Marital Status
Automotive Purchase $30k+
Children
111
142
Home Remodel $5k+
117
Tires $500+
145
Brought Video Games 5+
110
Sit-Down Restaurant 7+ Visits/Month
112
Purchase Intentions
PTB Home Theater System
119
PTB Truck
127
Financial Services
Use Certified Financial Planner
College Grad+
Any College
20%
53%
Married
Single
62%
38%
1+ Children
41%
116
Have Refinance/Consolidation Loan
122
Investments $100k+
113
Own Real Estate Property
127
Gender
MEN
AUDIENCE INTEL
Men
Women
Demographics
54%
46%
Income
Age
Housing
Buying Power Index
Median Age: 47
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999k
HHI $30k-$49,999k
27%
55%
53%
Education
College Grad+
Any College
19%
51%
Median HHI: $58.9k
22%
37%
21%
21%
Own
Rent
76%
24%
Children
Marital Status
Married
Single
61%
39%
Retail Potential
1+ Children
42%
Fine Jewelry $1000+
119
Tires $500+
137
Camping Equipment $200+
114
Sports/Recreational Equipment $250+
118
HH Owns 4+ Vehicles
129
New Auto Loan
135
119
HH Owns Motorcycle
129
Any Home Remodel Project
116
Bought Tools Past Year
118
Pet Owner
121
Play Golf
112
Gender
WOMEN
AUDIENCE INTEL
Men
Women
Demographics
39%
61%
Income
Age
Housing
Buying Power Index
Median Age: 48
A 18-34
A 18-49
A 25-54
Median HHI: $57.4k
HHI $100k+
HHI $75k+
HHI $50k-$74,999
HHI $30k-$49,999
27%
54%
53%
Education
20%
35%
21%
22%
Own
Rent
Retail Potential
76%
24%
Marital Status
Children
QSR 9+ Visits/Month
116
Pet Owner
122
Bought TV Set Past Year
119
Bought 5+ Video Games Past Year
114
Movie Attendance 1+ times/Week
131
144
Debit Cards: Avg. Monthly Spend $2k
123
Purchase Intentions
Plan Kitchen Remodel Next Year
129
Plan to Buy Life Insurance Next Year
114
Plan to Take 2nd Mortgage/HELOC Loan 143
College Grad+
Any College
19%
52%
Married
Single
61%
39%
1+ Children
43%
Plan to Buy Home Theater
112
Plan to Buy e-Reader
116
Gender
ENTERTAINMENT
AUDIENCE INTEL
Men
Women
Demographics
45%
55%
Income
Age
Housing
Buying Power Index
Median Age: 50
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999k
HHI $30k-$49,999k
24%
51%
50%
Median HHI: $59.6k
Education
22%
37%
20%
21%
Own
Rent
78%
22%
Marital Status
Retail Potential
Children
Vehicle Purchase $50k+
118
128
HH Owns ATV/UTV
201
Use Environmentally Friendly-Green
Products for Home Remodel
127
Bought Tools Past Year
115
Paint/Stain $300+
112
124
Plan to take 2nd Mortgage/HELOC Loan 138
Outdoor Gardening
122
Dog Owner
127
Use Dietary Supplement for Weight Loss 119
College Grad+
Any College
20%
52%
Married
Single
63%
37%
1+ Children
41%
Gender
YOUNG ADULT
AUDIENCE INTEL
Men
Women
Demographics
50%
50%
Income
Age
Housing
Buying Power Index
Median Age: 37
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999
HHI $30k-$49,999
47%
76%
59%
Median HHI: $53.7k
Education
18%
34%
19%
23%
Own
Rent
64%
36%
Retail Potential
QSR 9+ Visits/Month
Marital Status
Children
119
Bought Video Game System Past Year
139
Bought Tires
120
Movie Attendance 2-3 times/ Month
125
Purchase Intentions
College Grad+
Any College
14%
48%
Married
Single
45%
55%
1+ Children
53%
Plan to Become Parent
208
Plan to Buy Laptop/Computer
130
156
Plan to Buy Tablet
131
Plan to Take Cruise
122
Plan to Bu/Lease New Vehicle
125
Plan to Buy 1st Home
150
Gender
KIDS
AUDIENCE INTEL
Men
Women
Demographics
45%
55%
Income
Age
Housing
Buying Power Index
Median Age: 40
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999k
HHI $30k-$49,999k
39%
71%
61%
Median HHI: $52.7k
Education
18%
33%
19%
21%
Own
Rent
Retail Potential
66%
34%
Marital Status
Children
Bought Tires
128
165
Bought Video Game System
165
Spent $201-$400 on Video Games
190
QSR 9+ Visits/Month
120
Prefer to See Movie Opening Weekend
129
Cell/Mobile Avg. Monthly Bill $200+
134
Cat Owner
134
Purchase Potential
College Grad+
Any College
16%
51%
Married
Single
55%
45%
1+ Children
63%
Plan to Buy Hybrid Vehicle
136
Plan to Buy Blu-ray Player
135
128
Plan to Buy Satellite Radio
149
Gender
KIDS - PRIMETIME
AUDIENCE INTEL
Men
Women
Demographics
50%
50%
Income
Age
Housing
Buying Power Index
Median Age: 37
A 18-34
A 18-49
A 25-54
HHI $100k+
HHI $75k+
HHI $50k-$74,999
HHI $30k-$49,999
46%
78%
61%
Median HHI: $53.1k
Education
18%
33%
20%
22%
Own
Rent
64%
36%
Marital Status
Retail Potential
QSR 9+ Visits/Month
Children
119
Sit Down Restaurants 7+ Visits/Month
129
Bought 5+ Video Games
158
134
Consume Energy Drinks
154
Purchase Intentions
College Grad+
Any College
15%
52%
Married
Single
50%
50%
1+ Children
62%
Plan to Buy Life Insurance
145
Plan to Buy New Vehicle
137
Plan to Buy Tablet
128
Plan to Buy Home Theater System
154
Plan to Start/Buy a New Business
164
Plan to Become a Parent
185
Plan to Visit Theme Park
119
DISH LATINO
AUDIENCE INTEL
Demographics
Gender
Income
Age
Housing
Buying Power Index
Median Age: 37
Men
Women
54%
46%
A 18-34
A 18-49
A 25-54
Education
Any College
29%
45%
78%
66%
HHI $75k+
HHI $50k
Marital Status
Married
Single
59%
41%
Median HHI: $44.8k
29%
45%
Children
1+ Children
2014-2015 Doublebase GfK MRI weighted to Population (000) - Base: Spanish Or Hispanic Origin Or Descent: Yes
67%
Own
Rent
60%
40%
Retail Potential
US/Foreign Born
US Born
Foreign Born
45%
55%
Tires $500+
116
Fine Jewelry
113
Bought Sports/ Recreation Equipment
139
117
Use Money Wire Services
116
Shop @ Warehouse/Club Stores
116
Bought Portable GPS Navigation Device
112
Pet Owner
122
Plan to Buy eReader
122
Plan to Buy 1st House
122
Plan to Buy Smartphone
115
Plan to Buy Giant Flat-Screen HDTV
115
136
COLLEGE BASKETBALL
AUDIENCE INTEL
Demographics
Age
Gender
Income
Buying Power Index
Index: M - 140
Men
Women
67%
33%
Index: M18-49 - 120
M25-54 - 129
M 18-34
M 25-54
Housing
34%
34%
Marital Status
Median HHI: $70.2k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 111
$75k+ - 116
29%
46%
Retail Potential
Spent $30k+ on Vehicle Purchase
129
Tires $500+
136
Bought New Domestic Vehicle Last Year
180
Use Certified Financial Planner
164
Own Mutual Funds
150
Investments Total Value $250k+
145
HH Owns Real Estate Property
173
Homeowner/Property Insurance
159
Value $500k+
Index: Own - 122
Own
Rent
82%
18%
Married
Single
Source: 2014 Doublebase GfK MRI: Base: US A18+; US Average Index=100
Subscribe to DISH and watch College Basketball on TV past year
67%
33%
Any Business Travel
134
Any Business Banking Service
148
COLLEGE FOOTBALL
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: M - 141
Men
Women
68%
32%
Index: M18-49 - 124
M25-54 - 136
M 18-34
M 25-54
35%
36%
Marital Status
Housing
Median HHI: $68.2k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 101
$75k+ - 110
26%
43%
Retail Potential
Have Refinance/Consolidation Loan
175
Own Investments $150k+
151
Tires $500+
135
Domestic Vacation Spend $3k+
127
Home Improvement DIYer
139
Shop @ Sporting Goods Store
131
Bought GPS Navigation Device
151
Professional Pet Services
132
Family/Steak House Restaurant
Index: Own - 122
Own
Rent
81%
19%
Married
Single
Subscribe to DISH and watch College Football on TV past year
66%
34%
9+ Visits/Month
132
Popular Domestic Beer/Ale
134
MLB
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: Men - 132
Men
Women
64%
36%
Index: M18-49 - 110
M25-54 - 129
M 18-49
M 25-54
Housing
Marital Status
Index: Own - 122
Own
Rent
82%
18%
31%
34%
Married
Single
Subscribe to DISH and watch MLB on TV past year
68%
32%
Median HHI: $67.7k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 101
$75k+ - 108
26%
42%
Retail Potential
Tire $500k+
147
156
HH Owns 4+ Vehicles
124
Investments Value $150k+
150
Home Remodel $5000+
124
Use ‘Green’ Products/Home Remodel
132
Bought Tools
140
Shop Appliance/Hardware/Electronics
Stores 4+/Month
134
121
7+ Visits/Month
Cat Owner
138
NASCAR
AUDIENCE INTEL
Demographics
Gender
Age
Income
Buying Power Index
Index: Men - 135
Men
Women
65%
35%
Index: M18-49 - 106
M25-54 - 121
M 18-49
M 25-54
Housing
Marital Status
Index: Own - 122
Own
Rent
82%
18%
30%
32%
Married
Single
Subscribe to DISH and watch NASCAR on TV past year
66%
34%
Median HHI: $59.1k
HHI $50k+
HHI $50k-$74,999k
Index: $50k+ - 102
$50k-$74,999k - 126
59%
23%
Retail Potential
Total Value Investments $100k+
Any Home Remodel
120
140
Bought Tools
Pain/Stain $100+
Bought 5+ Video Games
164
134
157
120
QSR 9+ Visits/Month
119
Popular Domestic Beer/Ale
141
Attend Country Music Concert
211
Plan to Buy Truck Next Year
143
HH Owns Motorcycle
215
NBA
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: Men - 141
Men
Women
68%
32%
Index: M18-34 - 119
M18-49 - 136
M25-54 - 142
M 18-34
M 18-49
M 25-54
Housing
Marital Status
Index: Own - 114
Own
Rent
76%
24%
18%
38%
37%
Married
Single
Subscribe to DISH and watch NBA on TV past year
63%
37%
Median HHI: $68.9k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 107
$75k+ - 112
28%
44%
Retail Potential
Any Business Travel
Cruise Travel
137
134
Sports Clothing $100+
Own Luxury Vehicle
Spent $40k-$50k Vehicle Purchase
152
121
128
Movie Attendance 1+ Times/Month
141
Participate in Fantasy Sports League
265
Plan to Buy Home Theater System
128
Plan to Buy Hybrid Vehicle
139
Plan to Buy Blu-ray Player
124
NCAA TOURNAMENT
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: Men - 141
Men
Women
68%
32%
Index: M18-39 - 122
M25-54 - 129
M 18-34
M 25-54
Housing
34%
34%
Marital Status
Median HHI: $78.8k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 107
$75k+ - 117
28%
46%
Retail Potential
Spent $40k+ on Vehicle Purchase
125
169
Domestic Vacation Spend $3000+
120
Total Investments Value $150k+
164
Charitable Contributions $500+
157
Small Business Banking Services
148
145
9+ Visits/Month
Index: Own - 123
Own
Rent
82%
18%
Married
Single
Subscribe to DISH and watch NCAA Basketball Tournament on TV past year
69%
31%
QSR Restaurant 9+ Visits/Month
128
HH Owns Motorcycle
Athletic/Workout Wear $100+
141
142
NFL FOOTBALL
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: Men - 128
Men
Women
62%
38%
Index: A25-54 - 102
M18-49 - 118
M25-54 - 129
A 25-54
M 18-49
M 25-54
Housing
Marital Status
Index: Own - 121
Own
Rent
81%
19%
55%
33%
34%
Married
Single
Subscribe to DISH and watch NFL Fooball on TV past year
65%
35%
Median HHI: $66.3k
US Median HHI: $60k
HHI $75k+
Index: $75k+ - 105
41%
Retail Potential
Team Sport Clothing $100+
Household Owns ATV/UTV
Domestic Vacation Spend $3k-$5k
Debit Card Avg. Monthly Spend $2k+
Shop Appliance/Hardware/Electronics
Store 4+ Times/Month
Bathroom Remodel
143
130
220
139
155
129
127
Plan to Take 2nd Mortgage/HELOC Loan
134
Plan to Buy Truck
127
Plan to Buy eReader
120
NHL
AUDIENCE INTEL
Demographics
Gender
Income
Age
Buying Power Index
Index: Men - 134
Men
Women
65%
35%
Index: M18-34 - 129
M18-49 - 130
M25-54 - 136
M 18-34
M 18-49
M 25-54
Housing
Marital Status
Index: Own - 120
Own
Rent
80%
20%
20%
37%
36%
Married
Single
Subscribe to DISH and watch NHL on TV past year
70%
30%
Median HHI: $75.3k
US Median HHI: $60k
HHI $100k+
HHI $75k+
Index: $100k+ - 109
$75k+ - 128
28%
50%
Retail Potential
Internet/Catalog Spend $800+
Sports Clothing $100+
Gym Membership
Bgt. Large Cooking/Kitchen Appliances
158
182
132
144
Bought Tools
169
Own Mutual Funds
182
Own Stock
150
Use Financial Advisor/Broker
178
Casino Gambling
181
Fine Dining 5+ Visits/Month
157
Professiional Pet Services
142
ONPOINT
CONTACT INFORMATION
ONPOINT
CONTACT INFORMATION
Adam Gaynor
Vice President, Media Sales And Analytics
[email protected]
NEW YORK
SHORT FORM SALES
GENERAL MARKET
DIRECT RESPONSE
ONPOINT DIGITAL
Brian Norris
John Quinn
Scott Berger
Sean Robertson
LOS ANGELES
CHICAGO
DENVER
Dan Kelly
Steve Young
Ken Clark
LOS ANGELES
CHICAGO
Director
[email protected]
General Manager
[email protected]
General Manager
[email protected]
General Manager
[email protected]
General Manager
[email protected]
General Manager
[email protected]
PAID PROGRAMMING AND STRATEGIC PARTNERSHIPS
Director
[email protected]
LOCATIONS
NEW YORK
185 Varick Street
6th Floor
New York, New York 10014
11766 Wilshire Blvd
Suite 550
Los Angeles, California 90025
CONTACT INFORMATION
500 North Michigan Avenue
Suite 1920
Chicago, Illinois 60611
DENVER
9601 South Meridian Blvd
Englewood, Colorado 80112
ONPOINT
TECH SPECS
ONPOINT
COMMERCIAL SPECIFICATIONS AND REQUIREMENTS
DIGITAL DELIVERY METHODS
EXTREME REACH
Contact
(877) 769-9382
DISH Call Letters
Client selects/searches – DISH NETWORK
TAPE DELIVERY METHODS
JAVELIN
Contact
(877) 851–1786
DISH Call Letters
DISHNET-J
ON THE SPOT MEDIA
DISH Call Letters
Dish Network
YANGAROO
Contact
(855) 534–0607
Contact
Jacki Berger
Director of Sales and Service
On The Spot Media
(917) 546-9299
[email protected]
Dish Call Letters
Dish Network
Email
[email protected]
TAPE REQUIREMENTS
SD FORMAT
Digital Beta of BetaSP
HD FORMAT
1080i/HD Cam (No SR)/2
Channel Stereo PCM Audio –
59.94 System Frequency
PLEASE NOTE
We can only accept one format (SD or HD) per campaign. Tapes
will be up-converted or down-converted on an as needed basis.
For triggers, either SD or HD creative is accepted.
TAPE LABELING REQUIREMENT
PLEASE INCLUDE THE FOLLOWING INFORMATION ON BOTH
THE BOX & CASSETTE
Client | Title | Date | Duration | ISCI | 800#
SHORT FORM
Meridian Encoding Station
9601 South Meridian Blvd.
Englewood, CO 80112
(303) 723–3127
LONG FORM
EchoStar Satellite L.L.C
530 EchoStar Drive
Cheyenne, WY 82007
(303) 633–5281
TAPE CONTENT REQUIREMENT
30 seconds of bars & tone | 5 seconds slate | 5 seconds black | Spot | black
Multiple spots may be put on one tape. Include a minimum of 2 seconds of black before and after each spot.
COMCAST AD DELIVERY
Contact
855-858-1942
30 seconds of bars & tones | 5 second slate | 5 seconds black | Spot | 5 seconds black | 5 seconds slate | Spot #2 | Etc.
SHORT FORM TAPE DELIVERY DEADLINES
DISH Call Letters
DISH
Destination Name
DISH Network
Sales Contact (to get an account for sending spots)
Fanny Lambright | Comcast AdDelivery
(303) 486–3877
[email protected]
Tape Must Arrive 12pm ET
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
For Campaign Start On
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY/SUNDAY/MONDAY
TUESDAY
TRAFFIC INSTRUCTIONS/VIEW COPY
Please contact your DISH Media Sales representative for specific instructions.
COMMERCIAL SPECS AND REQUIREMENTS

media kit - DISH Media Sales

Transcription

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