Opdag-Verden-Rate-Card-2016
Transcription
Opdag-Verden-Rate-Card-2016
CI RC 15 ULA .0 TI 00 ON MEDIA INFO & RATE CARD V SK I G A D P O R EVENTY G O IV L S RILUFT T OM F E IN S A MAG GR EJ SOS fra vildmarken DKK 59,90 2016 N E D ER + VA ND RI NG CY KL IN G 3 TURE I SKÅNE FRIENDSHIP HIGHWAY PÅ CYKEL KOM TIL TOPS PÅ KILIMANJARO 46 tips til førstehjælp NR. 61 OK KAJAK OG EVENTYR TYR FTSLIV FTSLIV OG EVEN FRILU FRILU SINET OM OM MAGA MAGASINET LI V M E VI 29/09/15 11.21 + Tibetansk HIMMELBEGRAVELSE Gribbene æder de døde OPDAG OUTDOOR B TAG REJSER EVENTYR GREJ LI M V V ED T IN CA M IL N T Udstyr M ED OR Etestet P:på LE GE PÅRFJ tur M VIN EL AF TER D FJ KL ELD U TUR BB EN 3 NORSKE FJORDE I KAJAK PÅ VULKANER I INDONESIEN Tibetansk HIMMELBEGRAVELSE 15 HYTTE TIL HYTTE I ALPERNE råd til de æder de døde Gribbene rette GSLAFAND PÅ LAONT KORFU, SICILIEN & KRETA ∞ Tyrkiet & USA n, Spanien, Frankrig, Italie Sverige Ski: Svalbard Vandring: land & en rundt Kajak: Grøn Cykling: Jord 14/01/15 11.39 00059 600193 36 5 703143 BK returuge · Læs om kr. 59,90 - 02.09.2015 28.05.2015 015 BK 28.05.2015-02.09.2 NR. 46 SEPT. 2013 2015 KR. 59,90 BK 05.09.2013-16.10.2013 NR. 59 JUN-AUG kr. 59,90 5 5 - 25.03.201 3.2015 29.01.2015-25.0 KR. 59,90 BK 00057 600193 13 5 703143 BK returuge 29.01.201 NR. 46 SEPT. 2013 KR. 59,90NR. BK 57 05.09.2013-16.10.2013 FEBRUAR 2015 TURE TIL PÅSKEN 3 vandreture i efterårssolen STØVLER pub fra pub til Vandring 01_OV57_Forside.indd 1 KAJAK VANDRERUTER D SKOTLAN KANO I LITAUEN • SYDFYN: VANDRING I ØHAVET STOR NATUR I KANGERLUSSUAQ • FOTOTIPS FRA URI GOLMAN UDSTYRSTEST Verdens vildeste VANDRING I VINDISTRIKTER 3 vandreture i efterårssolen TEST: 43KORFU, fryse- SICILIEN & KRETA tørrede retter VANDRING YR EVENTYR OG EVENT TSLIV OG FRILUFTSLIV OM FRILUF SINET OM MAGA MAGASINET I YOSEMITE HAVKAJAK I GRØNLAND VANDRERUTER EVENTYR VERDEN _Forside.indd 1 01_OV61 8 VANDRETURE Verdens vildeste Læs om akistan ING: P R T A L ania K & Tanz Nepal n e & i t n e a b jælp Ti sm ørsteh LING: rca, Ta f K o & ll Y a e C r M rige, rænde Norge G: Sve REJ: B RING: G N I U R O D T I SK VAN GREJ REJSER Vælg den C rigtige M D TIL N NT AM ED OR ER P brænder LE GE P FJ : M Å VIN EL AF TER D KL FJELD T U UR BB EN ∞ · DKK 59,90 DKK 59,90 VEERRDDEENN SKI OUTDOOR B TAG E R E D N BRÆ DKK 59,90 AG PDAG OOPD DKK 59,90 UDSTYRSTEST ,90 kr. 59 1.2015 5 - 25.1 -25.11.201 2015 .10.2015 ,90 BK 15 15 KR. 59 TOBER 20 1 0006 48 193 3 6 0 0 BK returuge VANDRING EVENTYR 15.10. 14 5 703 + + T S E T STOR 01_OV59_Forside.indd 1 NSEKW ZEALAND fra pub Vandring til pub · Læs om Vandring: e, Island, Sverig tur Zealand KANO I Gourm LITAUEN • SYDFYN: VANDRING I ØHAVET et på esien, New MAD: , IndonFRA : Tests STOR • FOTOTIPS URI GREJ GOLMAN : NorgeI KANGERLUSSUAQ iz, Italien KajakNATUR Frankrig, Schwe 11/05/15 11.15 ∞ MEDIA INFO & RATE CARD 2016 CI RC 15 ULA .0 TI 00 ON OPDAG VERDEN READER PROFILE Opdag Verden is Denmark´s best magazine about outdoor and adventure What’s your gender? How do I pack my backpack? Where am I going to go in my next trek? How do I avoid blisters and mosquito bites? The reader finds the answers in Opdag Verden. We run exhilarating features about wild adventures, knowledge based stories about gear and safety, and guides to the best outdoor experiences around the world. Our readers spend an average of an hour and a half reading Opdag Verden. That highlights that we have very committed readers dedicated to outdoor and adventure who absorb themselves in articles and advertisement. Our readers are driven by pronounced curiosity and they travel a lot – they spend an average of € 3219 a year on buying trips. These trips range from treks to Everest Base Camp to walking the King’s Trail in northern Sweden and kayaking the coast of Denmark. In Opdag Verden you fill all sorts of adventures. Cool gear Every trip takes a toll on the gear. Whether it’s walking in the mountains, spending the night in the forest, canoe trips or climbing peaks across the globe, the gear has to be reliable and that’s why we are proud to guide our readers to the best gear for all challenges. Our readers spend an average of € 737 on gear a year which make them an attractive target group. We know that our readers value our opinion and we support that by testing new gear and present the newest products. Contact: Rasmus Bech Phone: +45 40 35 03 73 [email protected] Man Woman 66 % 34 % How old are you? 15-25 26-35 36-45 46-55 56-65 66-75 8% 17 % 29 % 25 % 17 % 4% Where do you live? Copenhagen Area 31% Zealand (outside of Copenhagen)18% Jutland (outside of Aarhus)28% Aarhus and the Aarhus area 12% Funen and the islands 8% Abroad3% Which activities do you find interesting? Trekking / Hiking Kayaking Mountain biking Canoeing Mountain climbing Skiing, cross country and touring ski Skiing, alpine Bicycle touring Climbing Diving Adventure racing Trail running 92 % 54 % 38 % 38 % 34 % 33 % 33 % 33 % 28 % 25 % 24 % 22 % Every second year we make a magazine readership survey. The latest one is from 2013 and you can find at www.opdagverden.dk/mediainfo Every second year we make a user survey for www.opdagverden.dk – you can find the latest one from May 2014 at www.opdagverden.dk/mediainfo Find a readership survey at www.opdagverden.dk/mediainfo 2 MEDIA INFO & RATE CARD 2016 CI RC 15 ULA .0 TI 00 ON OPDAG VERDEN QUALITY READING EXPERIENCE – Every time Opdag Verden publishes personal, down to earth features, guides and interviews with excellent photos that inspire the readers to pack their own backpacks, kayaks or touring bikes. We test gear, give practical advice about avoiding mosquito bites and blisters and about how to make the best of your gear. We meet the adventurers who venture out on wild expeditions to the remote corners of the planet. Opdag Verden fascinates, inspires and equips the reader to go on their own adventures. The Wild Adventure Bicycling across the frozen Lake Baikal in minus 37 degrees Celsius, floating in a homemade raft in to the heart of the Amazon, walking and packrafting across Alaska solo. In every edition of Opdag Verden we write about wild expedition to places where only very few people will ever go. Detailed guides and inspiration Our goal is to present trips to the readers that they go on after reading about them in the magazine. That’s why we run inspiring, well photographed guides that takes the reader off the couch and into the world. Tent & Stove Comfortable trips Stories about trips, where everything is packed in the backpack, kayak or bicycle panniers. It’s about experiences in nature, nights in the tent and cooking under the stars – pure inspiration for the next trip whether it’s in Norway or Denmark, Canada or Argentina. Everything from hut to hut walking in the Alps to day trips on cross country skis with a cabin waiting at the end of the day – inspiration for trips where the day is spent in nature with a day pack and the night is spent in a soft bed after a good meal. Contact: Rasmus Bech Phone: +45 40 35 03 73 [email protected] Find a readership survey at www.opdagverden.dk/mediainfo 3 MEDIA INFO & RATE CARD 2016 OPDAG VERDEN CI RC 15 ULA .0 TI 00 ON Knowhow and practical tips Not only do we inspire the reader where to go, we also equip them with the knowledge of how to go and to make the experience as good and safe as possible. We run stories with advice on how to avoid blisters, avoid mosquito bites, staying warm in the sleeping bag at night, secure safe, drinkable water when hiking and much more. Cultural trips Active trips in areas with exciting culture. Walking in the highlands of Vietnam, on ancient Inca trails in Peru or tea house trekking from village to village in Nepal – these are the stories for the readers who want to learn more about the world and its people while they trek, bike or paddle through it. Cool gear and exciting products We write about new and classic gear so the readers can keep updated. Gear tests Our team of experienced outdoor experts brings the products out on the trails, when we test gear to help the readers chose what’s right for them. Editorial content – This is how it works If you as an advertiser are interested in getting your products covered or tested, you just have to contact us. Together, we will figure out what is interesting for the readers. Would you like to have your products tested, we have a test team that will take the gear on a trip with them. You can’t influence the result of the test – if the product is given a lower grade it will still be published in the magazine. Our mantra is respect – respect for each other, the reader, the magazine and the advertiser. It has happened more than once, that we have sent a product to a second test person to see whether the result differs significantly. News If you are interested, contact: Rasmus Bech, phone +45 40 35 03 73, [email protected] We keep track of news stories from around the world and write about new, exciting trips offered by Danish travel agencies. Contact: Rasmus Bech Phone: +45 40 35 03 73 [email protected] Find a readership survey at www.opdagverden.dk/mediainfo 4 MEDIA INFO & RATE CARD 2016 CI RC 15 ULA .0 TI 00 ON OPDAG VERDEN + VA ND RIN G Fri luf tsl iv DISTRIBUTION ka jak GR EJ VERDEN MAGASINET OM FRILUFTSLIV OG Udstyr testet på tur DKK 59,90 OPDAG EVENTYR HAVKAJAK FILIPPINERNEI VANDRING GRAN CANA PÅ RIA SUBSCRIPTION / MEMBERSHIP Opdag Verden has a very dedicated readership and membership base. In 2013 we started a membership club. The Adventure Club arranges activities for Opdag Verden’s members such as trips and courses in partnership with our advertisers. Vælg det rigtig e TELT 10 VILDE TIL TURE N 00056 BK returuge 03 kr. 59,90 NR. 56 NOVEMBER 2014 KR. 59,90 BK 27.11.2014-14.01.2015 Opdag Verden is distributed via most of the kayak and outdoor stores across the country – for example chain stores Spejder Sport, Friluftsland and Eventyrsport. In the stores you will receive an issue of Opdag Verden when you shop for over 500 DKK. Find a list of stores at www.opdagverden.dk/magasinet/forhandlere. 27.11.2014 - 14.01.2015 5 703143 600193 OUTDOOR STORES TREKS + VAN DR ING KA JAK OPDAG EVENTYR 8 VANDRETU RE I YOSEMITE HAVKAJAK I GRØNLAND VANDRING I VINDISTRIK TER TEST: 43 frysetørrede retter side.indd kr. 59,90 01_OV57_For 29.01.2015 - 25.03.2015 00057 BK returuge 13 NR. 57 FEBRUAR 2015 KR. 59,90 BK 29.01.2015-25.03.2015 5 703143 600193 TURE TIL PÅSKEN + · VAN DR ING OPDAG 1 VERDEN MAGASINET OM FRILUFTSLIV OG 25 råd til en lettere PÅ TOPPEN AT AF MT. ARAR AT 30 RÅD TIL EN ÆKK PAKKE RYGS ERTURE 4 SENSOMM TÆT PÅ side.indd 01 kr. BK 93 1 06 00 48 ,90 5 .201 5.11 59 ruge retu 11.34 NEW ZEALAND · Læs om ∞ Kajak: Norge MAD: Gourmet på tur Vandring: Island, Sverige, Frankrig, Schweiz, Italien, Indonesien , New Zealand GREJ: Tests 1 1 11.2 ARGENT 11/05/15 11.15 ∞ · Læs om ina gent al & Ar på tur n, Nep zza , Italie MAD: Pi pakning Østrig r& SA land, rkiet & U s, omtale sk , Ty Ty Test Norge PTURE: 08.36 14/08/15 GREJ: NG: TO NDRI VA .2015 0 .2015-14.10 kr. 59,9 BK 03.09 15 KR. 59,90 0.20 60 000 3 ge 42 0019 returu 43 6 BK 14.1 15 - ER 2015 SEPTEMB 9.20 31 5 70 NR. 60 03.0 side.indd kr. 59,90 00059 0 3 6 1 01_OV59_For gi trekkin INA 9/15 29/0 09/03/15 ∞ GR EJ Udstyr testet på tur PÅ LANGS AF 28.05.2015 - 02.09.2015 på tu Læs om DKK 59,90 15 BK returuge 36 14 15 15-2 .20 0.20 .11 15.1 - 25 0 BK 15 59,9 5 KR. ER 201 TOB .20 03 57 61 OK .10 NR. 15 PIZZA r EVE NTY· R 3 NORS FJORDE I KA KE JAK PÅ VULKANER INDONESIENI HYTTE TIL HY TTE I ALPERNE råd til de rette Lav 01_OV60_For Contact: Rasmus Bech Phone: +45 40 35 03 73 [email protected] EVENTYR STØVLE R NR. 59 JUN-AUG 2015 KR. 59,90 BK 28.05.2015-02.09.2015 m o Læs O SKIT Tilmeldt FMK – Specialmediernes oplagskontrol VERDEN 1 GR EJ 5 703143 600193 ∞ · n ista Pak G: nzania lp TRIN & Ta KLA nien rstehjæ al a Nep , Tasm re & fø & a de et Tib allorc Bræn G: , M REJ: KLIN erige G Y C v e : S org RING :N D ING VAN UR BRÆ de.indd KA JAK Vandring: Spanien, Østrig, Sverige, Wales, Canada Kajak: Danmark & Sverige Mountain biking: Marokko DKK 59,90 TYR EVEN OG TSLIV FRILUF s EST RE T R O ST NDE EVE NT YR OPDAG N VERDE 1_Forsi kr. 59,90 00058 BK returuge 22 OU TDO OR OM INET MAGAS 01_OV6 NR. 58 APRIL 2015 KR. 59,90 BK 26.03.2015-27.05.2015 EI 3 TUR DSHIP FRIEN CYKEL Å P Y A + VAS NDRING HIGHW IL TOP KO M T A N J A R O IM PÅ KIL R NTY EVE OG SLIV UFT FRIL til fø lp hjæ VAN DR ING SKÅNE D VER 46 tripste- + MAGASINET OM FRILUFTSLIV OG AG OPDEN M TO INE GAS MA side.indd Udstyr testet på tur VANDRING I LAOPD PLAG AND 26.03.2015 - 27.05.2015 + G 01_OV58_For 59,90 DKK SK I R IN VA N D 5 703143 600193 GR EJ 11.39 4 FORÅRSTU RE TIL FODS DANMARK & KAJAK I SVERIGE MAROKKO PÅ MOUNTAINB IKE RYGSÆK CIRCULATION: 15.000 14/01/15 GR EJ EVENTYR YOUTH Opdag Verden is distributed via Folk High Schools focusing on sports, outdoor and adventure like Oure, Århus, Gerlev and Viborg, and also outdoor educations like Paul Petersen and DGI Karpenhøj. ∞ Læs om KA JAK Vandring: Frankrig, Italien, Spanien, Mo un tai Tyrkiet & USA iki ng Kajak: Grønland & Sverige nb Ski: Svalbard Cykling: Jorden rundt DKK 59,90 1800 different waiting rooms get Opdag Verden for the “customers”. Since a family doctor typically have somewhere between 1500 and 2000 patients in all ages per month, Opdag Verden is presented to somewhere between 2,7 and 3,6 million people a year. ∞ GR DKK 59,90 MAGASINET OM FRILUFTSLIV OG WAITING ROOMS CY · Læs om VERDEN In 2015 we start to distribute magazines to kayak and climbing clubs. In Denmark, there is about 200 kayak and climbing clubs that will get magazines for the members on a rotating basis. fra SOS ldvi ken mar SK I EJ Nepal, Peru, USA, Australien, Kina, Vælg den Canada, Bhutan Kajak: Filippinern e Ski: Norge rigtige Bjergbestigning: Tibet brænder Vandring: Alperne, Patagonien, CLUBS K LI N G SKI & SAIL I NORGE 1 Find a readership survey at www.opdagverden.dk/mediainfo 5 MEDIA INFO & RATE CARD 2016 CI RC 15 ULA .0 TI 00 ON OPDAG VERDEN ADVERTIsEMENT INFORMATION Sizes and prices Spread – two pages to the edge Size 420 x 280 mm + 5 mm for trim Price € 1.990 Full page to the edge Size 210 x 280 mm + 5 mm for trim Price € 1.190 Half page spread Size 420 x 137 mm + 5 mm for trim Price € 1.190 Additional pricing Special placement 10% Back page25% Discounts Half page horizontal Size 200 x 132 mm Price € 650 Half page vertical Size 97 x 270 mm Price € 650 Quarter page Size 97 x 132 mm Price € 390 Introductory discount Frequency discount + First insertion 10% 2 insertions 10% 3 insertions 12,5% 4 insertions 15% 5 insertions 17,5% 6 insertions 20% VA ND RIN G OU TD OO R OPDAG EV EN TY R GR EJ DKK 59,90 VERDEN MAGASINET OM FRILUFTSLIV OG EVENTYR 2016 ISSUES No 01_OV60_Fo rside.indd 1 kr. 59,90 00060 February 1. March 14. May 4. August 8. September 19. November 7. på tur BK returuge 42 February 25. April 14. June 2. September 1. October 13. December 1. Lav PIZZA 03.09.2015 - 14.10.2015 Deadline NR. 60 SEPTEMBER 2015 KR. 59,90 BK 03.09.2015-14.10.2015 March April June September October December Publication 5 703143 600193 OV no. 63 OV no. 64 OV no. 65 OV no. 66 OV no. 67 OV no. 68 PÅ TOPP AF MT. ARAR EN AT 30 RÅD TIL AT PAKKE RYGS ÆKKEN 4 SENSOMM ERTURE TÆT PÅ trekking i ARGENTINA · Læs om ∞ VANDRING: Norge, Tyskland, Østrig, Italien, Nepal & Argentina TOPTURE: Tyrkiet & USA MAD: Pizza på tur GREJ: Tests, omtaler & pakning 14/08/15 08.36 Ver. 1. okt 2015 Contact: Rasmus Bech Phone: +45 40 35 03 73 [email protected] Find a readership survey at www.opdagverden.dk/mediainfo 6