Fact Sheet - Bridgeline Digital

the digital engagement company
AWARD-WINNING SOCIAL
MEDIA MANAGEMENT
Listen, manage and interact all within the iAPPS Product Suite
bridgeline.com
S O C I A L
Social Media Management
Schedule posts and
manage engagement directly in iAPPS.
Curate relevant content
from the web and
social channels.
Give your social channels the attention they deserve.
Keeping up with each of your Social Media outlets can become very frustrating, very fast. With so many conversations
simultaneously happening on different networks, a sound Social Media strategy starts with a great administrative tool.
And beyond that, constantly producing updated, fresh content for your social channels can be a time-consuming
task for your marketing team – often pushed to the side for more pressing issues.
That’s where iAPPS Socal comes in: A tool that seamlessly integrates within the iAPPS Product Suite providing
you the nuts and bolts needed to manage your daily social media efforts. But, it goes one step further, as the only Social Media
Management tool that also helps you to curate content related to your company and your industry.
Comment, Like,
Retweet or Reply
within the iAPPS
Dashboard.
S O C I A L
Ideation and Curation.
Though the adage ‘Content is King’ has become
commonplace in most marketing strategies, it’s an ongoing
investment that requires new ideas, new perspectives and
tons of new stories to tell. iAPPS Social is the only integrated
social media management tool in the market that aims to help
with this task. Not only can you listen for your own brand
mentions within Twitter, Facebook and other social channels,
you can create focused lists of publications, brands and
people to watch. Translation? Your team can immediately see
industry trends, react to them, share them and, ultimately,
generate conversations AND content. Remember the Content
Kingdom? This is how you manage it.
Scale.
Management and Posting.
iAPPS Social gives you the ability to set up
unlimited accounts within the product – meaning your social
media team can post on behalf of other internal accounts,
be it your sales professionals or individual stores’ Facebook
walls and Twitter accounts. Now, you can deliver a robust
social experience and a solid social reputation for all of the
individual constituents within your organization, all while
maintaining your brand integrity.
Engagement and Nurturing.
No matter the quality of the content or the ease of
management, without thoughtful and genuine engagement
no social media strategy will work. iAPPS Social easily
allows you to engage directly with your social channels –
making sure you respond and interact with timeliness. Our
iAPPS notifications system will update you as soon as a
reply is available – meaning you only stay within one system
to handle all of your digital marketing efforts. You can
Comment, Like, Retweet or Reply – all directly within iAPPS.
54% of marketers are increasing
their social media budget in 2015 read our whitepaper to find out why:
bridgeline.com/whitepapers
iAPPS Social has all of the features you would expect
in a social media management tool – focused around the
ability to schedule and write posts to your social channels.
The added benefit of integration within iAPPS, however,
means your existing content library can easily be used within
your social content as well.
Workflow.
Using built-in workflow within iAPPS, you can
establish review rules for social media posts and comments.
Reviewers and editors have a single list of priorities for all
content within your site, your emails and, now, your social
channels – ensuring all content gets the necessary attention
while not burdening reviewers to use multiple systems.
The Building Blocks
for Web Success™
www.bridgeline.com
800.603.9936
ATLANTA n BALTIMORE n BOSTON n CHICAGO n DALLAS n DENVER n NEW YORK n SAN DIEGO n SAN LUIS OBISPO
Bridgeline Digital and iAPPS are registered trademarks of Bridgeline Digital, Inc.
n TAMPA
S O C I A L
Your Content Lifecycle
With the fully-integrated iAPPS Digital Engagement Suite
iAPPS is one of the only tools on the market that seamlessly integrates your content marketing
strategy with your social marketing tactics. In a single platform, you can discover, create, disperse
and respond to your audience with highly relevant and timely content.
Ideate
With the power of iAPPS Social,
you can listen to the leaders in your
industry for trends, ideas and stats to
help build your content.
Respond
Create
Turn your content into a conversation
- responding to your audience in a
single social dashboard.
Develop content in a shared content
repository with ease - from copy to
images, videos and files.
Deploy
Share your content with your audience
from a single tool. Publish to your
website, email to your database and
post on your social channels.
The Building Blocks
for Web Success™
ATLANTA n BALTIMORE n BOSTON n CHICAGO n DALLAS n DENVER n NEW YORK n SAN DIEGO n SAN LUIS OBISPO
Bridgeline Digital and iAPPS are registered trademarks of Bridgeline Digital, Inc.
n TAMPA
www.bridgeline.com
800.603.9936