Voor Oppi Wa

Transcription

Voor Oppi Wa
Connecting with the leading Afrikaans family information talk show on ASTV. access of business enterprise into Afrikaans purchasing power.
OUR MISSION
To always deliver viewing material and services in a highly professional manner that will exceed the customer’s expectations at a competitive price and to meet both local and international needs. We also consider our social and environmental responsibilities as an integral part of our business.
The Purpose of the programme is to :
Entertain.
Inform viewers on aspects of life.
Change lives.
Give new opportunities & hope.
Discover hidden talents.
TOPICS
Lifestyle
Insight
Fashion
Technology
Inspiring stories
Burning Issues
“Voor Oppi Wa” Productions & ASTV team aim to to present a new program every Thursday evening 19.30 ‐ 20.00 with 4 repeats.
To hit the spot, with burning point issues such as:
Die Hier en Nou van Voortrekkers
Plaas en Huisveiligheid
Tieners en Seks
Nood ‐ en Reddingsdienste
Is ontsouting van seewater sy sout werd? Tieners se Selfoon wêreld
Kaas en Wyn of Wyn en Kaas
Matriek – Wat nou?
FORMAT AND TREATMENT
All the topics will be researched, planned, produced & presented by the experienced & knowledgeable Team of ‘Voor‐Oppi‐Wa’ for broadcast on ASTV. Our young and dynamic Presenter will host each programme of 30 minutes in the studio,
inviting guests and experts on the programme.
(26 minutes for content & 4 min for advertisements) An introduction in the form of a thorough current background report, a topical, and/or panel discussions.
INVITATION
Your company is invited to share in the sponsorship benefits & the potential growth of your business in exchange for a contribution to the production cost of this national (international) series of 13 television programmes. Be “voor op die wa”(forward) make sure that ASTV’s “VOOR OPPI WA” forms part of your strategy to get maximum branding exposure in our beautiful country.
Interesting FACTS
To flight a 30sec. advert on SABC 1 in the “Jika Majika” slot = R62 000.00
To flight a 30sec. advert on SABC 2 in the “7de Laan” slot = R95 000.00
To flight a 30sec. advert on SABC 3 in the “Survivor” slot = R 59 000.00
To be a partial sponsor for the programme “Mollie & Wors” on Kyknet 13 episodes = R 1 MILLION RAND
What we offer...
Sponsor of the Series: This option will make your company the exclusive sponsor of all 13 episodes of our new programme series. This refers to 13 episodes of 26 minutes each at only R961.55 per minute or R25 000 for a 26 minute episode. In total it is R325 000.00 for the piloting series of 13 episodes of 26 minutes each.
OR
Sponsor of a programme (episode): You also have the option to sponsor one programme (episode) of 26 minutes at a price of R961.55 per minute or R25 000 per programme (episode). Both these options include full production cost of the series as well as your own screen credits (“billboards”).
OR
Partial sponsor: You may sponsor half of the 13 (6,5) episodes & the remaining half could be taken up by a non‐competitive, complementary co‐sponsor at a price of R961.55 per minute or R25 000 for a 26 minute episode. This adds up to R162 500.00 for each co‐sponsor of the pilot series of 13 x 26 minute programmes. EXPOSURE
The series sponsors and the individual programme (episode)sponsors can count on the same exposure with the following exception: The sponsor (‐s) of the series will have the right to re‐use the programme material including their screen credits (“billboards”) and will receive it on a DVD in HD format at their request. (English sub titles available on request)
Your exposure for each programme (episode) includes: Opening screen credit such as: “Welcome at VOOR OPPI WA with... ” followed by your 15 seconds advertisement (the production cost of this recognition/advertisement is included).
Middle screen credit for example: “Stay with us for more VOOR OPPI WA with...
” followed by a 15 seconds advertisement (the production cost of this recognition/advertisement is included).
Closing credit screen. “This was VOOR OPPI WA with...
” followed by a 15 seconds advertisement (the production cost of this recognition/advertisement is included).
Recognition will be given to the series, programme (episode) or partial sponsor in each week’s promotional material for the trailers to remind viewers of the upcoming programme.
The inclusion of an expert of your choice in the background report or panel discussion of a relevant topic your company has interest in.
Maximum exposure will at all times be given to our sponsors.
The new television series, VOOR OPPI WA, is the latest concept of our producers to bring quality viewing for all members of Afrikaans speaking families. Our Vision at VOOR OPPI WA PRODUCTIONS: To provide healthy Afrikaans viewing for the whole family. We aim to make VOOR OPPI WA on TOP TV SA’s top talk show. Parts of the programme will be filmed all over South Africa. Our Presenter will be part of the team doing research on the topics. The core of each programme will be filmed in our studios combined with interaction of invited panels and/or guests. WHAT IS ASTV?
ASTV is one of the Channels of the increasingly popular TOPTV. Primary Target Market Afrikaans speaking people of all races Age group: 16 years plus People with high principles Traditional family values
Afrikaans Market
Total number of Afrikaans households in South Africa: 1 993 000
1 864 000 Afrikaans households watch television of which 33% use DSTV
67% have analogue systems and will move to digital by the end of 2013
Only 45% of the white Afrikaans viewers watch DSTV
Only 18.5% of the Coloured Afrikaans viewers watch DSTV
More than 87% of both white and coloured Afrikaans viewers are of opinion: “I like to talk and listen to people in my home language or mother tongue”. Viewing Patterns: Afrikaans
There is a big gap in the market for an Afrikaans channel Serving the majority of Afrikaans speaking people.
77% of KykNET’s Afrikaans speaking viewers also watch SABC 2 Only 13% of the of the Afrikaans speaking viewers of SABC 2 watch KykNET
KykNET excludes the majority of the Afrikaans speaking viewers.
VIEWERS
The number of ASTV’s current viewers is about 350 000 per day in the following regions:
GAUTENG 41.8% KZN 7.1% LIMPOPO 1.5% MPUMALANGA 11.4% NORTHERN‐CAPE 3.1% NORTH‐WEST 11.9% EASTERN CAPE 4.1% FREE STATE 8.7% WESTERN‐CAPE 10.4% SOUTHERN‐CAPE
pending
THE CORE VOOR OPPI WA TEAM MEMBERS:
Our team consists of several members that each specialise in their own field of expertise ranging from radio and television to more than 200 episodes of agricultural &
rural programmes in both Afrikaans and English television and movies. The team will grow according to needs for production.
Director/Producer: Johann Nysschen
Ass. Producer: Annette Nysschen
Marketing: Johan Kotze
Script writer:
Presenter: Stephanie vd Merwe
Why Mossel Bay?
Safe environment, People with Principals, Integrity, People making a Difference, Strong Tourism Potential
The series fits in with Mossel Bay, (we carry the same principals), South Africa will associate “Voor Oppi Wa” with Mossel Bay. “Voor Oppi Wa” people standing together, making a difference in MOSSEL BAY... and the rest of South Africa.
A program bringing the message of ...
Love
Peace
Hope
Knowledge
...a better understanding.
Thank you for your time!