Media Kit - Maryland Promotions and Webdesign

WHO WE ARE
Fast Lane Biker® Magazine debuted in New Jersey in January,
2001, as a free monthly publication serving the interests of
the motorcycle community in
every facet from informative
articles, amusing anecdotes,
event schedules and community causes. The rapid growth of
biker-related businesses and
service providers, as well as a
surge in biker-owned and operated businesses, made Fast
Lane Biker® a necessary support system that allowed the
motorcycle community to support each other through biker-to-biker business. Because
advertising choices were so
limited and monopolized,
Fast Lane Biker® provided
an alternative at competitive prices. As the Fast Lane
Biker® reputation and commitment to service expanded,
so did the service area. As a
result, Fast Lane Biker® Pennsylvania launched in 2005,
followed by New York in 2008
and Delmarva in 2010.
9
5 Vol. 6 Issue
September 201
March 2015
Vol. 6 Issue
3
ES
Feature Bike
EDUL
EVENT SCH
E
Caribbean Cruiser
INSID
Owned by Robert Poane
Cougar
1ST STATE FLAT TRACK
th 2015
17th -20 ,
September
• mD
Ocean city
Maryfrances
of the
GRAND NATIONALS
Month
Feature
Bike
Gl ydin
Owned by:
Vic Brya
nt, Jr.
Feature Model
Tancy Marie
Regina
Cougar
Month
Sue
of the
Feature Bike
Feature Model
Amanda Lee
La
Ti o c f a i d h A r
of the
Media Kit
Weeze
Sheila Mace (a/k/a
Weeze) is originall
Michigan but now
y
resides in Martinsb from
is a self-employed
urg, WV. She
artist who has painted
award-winning
several
motorcycles and
is the creator of
the Love Me Dog
Art series. “I have
in the world and
the best job
I love the variety,”
“One day I might
be working on a says Weeze.
tank and fenders
motorcycle
and
portrait on canvas.” the next day painting a pet
www.artbyweeze. You can view Weeze’s work at
com.
Weeze is 51 years
old.
FA ST
LA NE
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37
The
i l l C o m e”
“Our Day W
Wymer
Owned by: Denny
Cougar Month
Sheila Mace
www.fast laneb
ikerd
elma r va.co m
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en’s
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ley-Dav
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mount,
rt from
tag mou
insert
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ket, tag
ed from
ary inse
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icated
primary
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coil brac
fabricat
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rd was
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and shif
guard
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the dips
ted
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rt, the
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austt and
coated
pulley
insert,
exhaus
der-coa
vich.. Bill
er inse
ht, exh
frontt pull
cover
powderamovich
dlight,
in cov
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headlig
frontt pow
chain
lls. The
tire.
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ers, hea
21” fron
shells.
cam cha
wall tire.
wall
aa 21”
and Bill
and
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with
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ing was
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roto
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el laci
and the
16” pow
brace/fe
kes.. The
wheel
to
catedd and
is aa 16”
fork brac
spokes
The whe
ted to
relocate
rear is
frontt fork
fron
painted
pain
frontt spo
fron
York.. The
York
was relo
The rear
The
the
the
and
and
ch was
ch
New
New
ed
ed
tire.
tire.
ade
ade
swit
swit
in
in
icat
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ax
wall
tion
fabricat
te wall
hand-m
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ia fabr
ignition
igni
is han
white
by Sum
er is
fornia
with whi
Californ
fender
donee by
el with
in Cali
rear fend
wheel
was don
ner.
nanss in
The rear
red whe
red
ting was
cleaner.
hannan
cut. The
coating
air clea
Buchan
der coa
was cut.
S&S air
and Buc
an S&S
powder
framee was
ppe and
and an
The pow
The
Shoppe
rear fram
camss and
cam
the rear
the
tom Sho
tom
-in
-in
and
and
Kus
Kus
drop
drop
ngs
The
at The
at
ude
springs
include
with spri
ed with
radess incl
added
upgrade
was add
was
ancee upg
anc
orm
orm
Perf
ch. Perf
match.
mat
share their stories. In
the
small group of women early days, the “rally” consisted of a
meeting for lunch. The
day-long event with
a breast cancer fundraisinglunch evolved to a
MAWMR of today is
component. The
a
education, mind-bod three-day event that encompasses rider
y workshops, biker
and non-biker games,
bike shows and vendors.
The rally ends with
that celebrates and
a moving banquet
empowers those that
have been affected
women’s cancers and
by
group contributions
charities. “Our goal
to
is to create a communit local, grass roots
women motorcyclists
y that celebrates
and
tradition of motorcycl allows us to embrace the long-standing
ists helping others,”
says president, Dawn
Huber “if you’re not
here,
with even greater women.”believe me you’re missing a great time
For more informatio
n visit www.mawmr.org.
DEMOGRAPHICS
According to the Motorcycle
Industry Council statistics,
the average motorcycle enthusiast is 47 years old, has attended college, is married
and earns an average annual income of $62,000. Traditionally viewed as a sport, hobby or lifestyle for men,
current statistics place women in 45% of that market.
FA ST LA
NE
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10
W al t Kuch
11
Chi e f Mar ke t ing O f f i c e r
6 10 - 5 17- 8 8 0 8
Email: wal t@f l b de lmar va . c om
www. F L BDE L MA RVA . c om
www.fast lane
bike rdelm
arva .com
LA NE
FA ST
BI KE R
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19
erde
www.fas tlan ebik
lmar va.c om
Written by Bikers
for Bikers
FAST LANE BIKER® MAGAZINE DELMARVA
security services, etc. Whatever
you need, FLBD can offer a
variety of solutions that might
ultimately reduce your costs.
More Than Print At No Additional Expense!
PRINT
- FLBD is distributed
each month to dealerships, bike
shops, and a host of venues
where motorcyclists congregate.
Feature Bike
Native Feather
ONLINE - FLBD’s online eZine is
CONSULTING - FLBD’s wealth
JUNE 2015 Vol. 6 Issue 6
Owned by: Kandi Bowers
of marketing and promotions
experience, its knowledge and
understanding of the motorcycle
community and demographics,
its extensive contact database
and its “adapt, overcome and
complete the mission” attitude
makes FLBD a go-to authority
for innovative ideas, problem
solving and planning.
Feature Model
Sierra Christine
Cougar
Month
Jax
of the
viewable via PC, laptop or any
mobile device. Client ads are
linked to their website for valueadded advertising!
FLBD.com
- Our busy,
interactive website is
another
value-added
incentive featuring the
scrolling Motorcycle Mall
side bar where client
ads are linked to their
website.
RATES - FLBD offers the lowest
III
R®, INC. XXV
THUNDE
RY
ROLLING
D ITINERA Veterans,
n’s
5 WEEKEN
201
ge to the Natio
DOM” pays homa issing in Action from all wars
War/M
“RIDE FOR FREE
still Prisoners of
particularly those
22ND
FRIDAY, MAY• 5pm
Blessing of the Bikes l
Washington Cathedra
SOCIAL MEDIA
- FLBD
actively promotes each
client utilizing Facebook, Twitter,
Instagram, Pinterest, Google+,
YouTube, LinkedIn, and more.
FREE FLBD MOBILE APP – Our
free mobile app is another
value-added incentive that
includes the FLBD website
and online issue (both
featuring your linked ad),
FLBD Facebook, VIB discount
card, and push notification
technology using geo-location
to target and alert subscribers
of important events, schedule
changes, advertiser specials, etc.
EMAIL BLASTS - FLBD utilizes
its extensive database to meet
client needs. Services such as
locating bands, securing vendors,
event promotion, entertainment,
on DC
National
Avenues, NW • Washingt
Massachusetts & Wisconsin
Candle Light Vigil
• 9pm
, Washington, DC
Vietnam Veterans MemorialDrive
Parking on Henry Beacon
MAY 23RD
m
SATURDAY,
gton Barbeque • 10am-4p
Washin
Harley-Davidson •ofFort Washington, MD
9407 Livingston Road
• 11am-4pm
Saturday Programacross from Lincoln Memorial), Washington,
Reflecting Pool (stage
Ted Glover/MC, Ben
Mason, 6th Generation
DC
& Sharon Lee Ruckle
l Center • 1-4pm
@Noon Sharp
Washington VA Medica
Washington, DC • Departure
826
•
50 Irving Street, NW
Coordinator • 908-500-5
City • Lucy Walsh,
Hyatt Regency Crystal
• 11am
US Navy Memorial • Northwest Washington, DC (On The Plaza)
701 Pennsylvania Avenue
Room • 8pm
lity
Rolling Thunder Hospita
City
Hyatt Regency, Crystal
24TH
SUNDAY, MAY
• 7am-12 noon
Lot Assembly
Pentagon Parking
Rolling Thunder XXVI
“Ride for Freedom”
• 12pm
ton, DC
Departure to Washing
1:30pm
rs Program • Approx.
&
Patrick, Christian Walters
Rolling Thunder Speake
Memorial)
G. Tompson, Robert
Lincoln
Tommy
Speakers include:
Pool across from the
location: Reflecting
Lynn O’Shea • (stage
3pm
Mason
to Veterans • Approx.
Gordon Painter, Ben
Musical TributeRannoch,
Pipes & Drums Band,
Nancy Sinatra, Loch
& Rockie Lynne
nder1.org
to www.rollingthu
go
tion
informa
For additional
come!
Everyone is Wel
FA ST
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32
industry rates and highest
range of service. FLBD offers
significant discounts for multimonth commitment and multipublication advertising. Our
posted rates will provide you with
basic information. However, we
believe each advertiser’s needs
are unique and we encourage
you to contact a member of
our sales team to discuss
an advertising, marketing
and promotions package
designed to address your
needs and your budget.
ALL PRINTED AD RATES
INCLUDE A BANNER AD
ON OUR WEBSITE LINKED
TO YOUR BUSINESS
WEBSITE. Ad development is
included for use in Fast Lane
Biker® Magazine Delmarva at
no additional charge with your
3-month commitment.
33
ikerd
www.fast laneb
elma r va.co m
PRINT PLUS*
Includes print ad, online issue ad linked to client’s website
or Facebook page (same via FLBD Mobile App CURRENT ISSUE option), linked ad on scrolling Motorcycle Mall banner
at www.flbdelmarva.com, minimum 1 social media blast per
month across multiple applications.
AD SIZE
Business Card • 3.57” x 2.15”
Quarter Page • 3.57” x 4.4”
Half Page • 7.25” x 4.4” (horizontal) or
• 3.57” x 8.9” (vertical)
Full Page • 7.25” x 8.9”
SPECIALTY PAGES
Front Cover includes: 2.5” x 8.5” strip
banner on front cover; full page ad; and
4 page color coverage of your event in a
post-event issue.
Back Cover
Inside Cover
Classifieds:
• Text
• Photo and Text
1 MONTH*
$125.00
$250.00
$500.00
$900.00
$2,000.00
$1,500.00
$1,200.00
$25.00
$50.00
DIGITAL & SOCIAL MEDIA MARKETING*
Includes linked ad on scrolling Motorcycle Mall banner
at www.flbdelmarva.com and visible via our mobile app,
minimum 1 social media blast per month across multiple
applications.
PLACEMENT
Website - right side slider Motorcycle
Mall banner ad (linked)
UPGRADES
Header Slider
at www.flbdelmarva.com
Additional social media blasts
• Minimum of 2 per month
Push notification technology
1 MONTH*
$50.00
$150.00
$50.00
(per push)
$75.00
(per blast)
$100.00
Email blasts