WTC`s Road To Success

Миссия ВТО – устранение барьеров в торговле
WTCs Road to success
World trade center Moscow presentation
Moscow, 2013
WTC
Moscow
WTC
Taipei
WTCA
WTC
Mumbai
WTC
Abu
Dhabi
WTC
Montreal
WTC
Sao
Paolo
WTC
Shanghai
WTC
Istanbul
WTC
Geneva
WTC
Lille
WTC
San
Diego
WTC
Algiers
WTC
Washington
WTC
Brisbane
Founded in 1970 as
not-for-profit
non-political membership
association
Unites 330 WTCs and
750 000 member-companies
in nearly 100 countries all over
the world
Main goals:
• Develop international business relations;
• Promote mutual support and cooperation among members of the WTCA;
• Promote active participation of developing nations in international trade;
• Collect and provide trade information.
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International Board of Directors
The creation of each of these
WTCs played an important role
in the development of
international trade
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Biggest WTCs in the World
China
WTC
(Beijing)
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840 000 sq.m., 1 100 000 sq.m. - projected
3 hotels, 6 office buildings
Trade center, exhibition center
3 underground parking
WTCA
WTC
Taipei
WTC
Moscow
WTC
Seoul
WTC
Istanbul
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337 000 sq.m.
3 office buildings
Congress center
Crowne Plaza Hotel
Restaurants, cafes,
shops
• Multilevel parking
WTC
Mumbai
605 221 sq.m.
Conference and Exhibition
Office buildings
City Air Terminal
The Hotel Grand Inter-Continental Seoul
• 180 000 sq.m.
• Business center
• Office buildings
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200 616 sq.m.
Exhibition hall
International convention center
World trade center building
Grand Hyatt Hotel
• 124 673 sq.m.
• Office buildings, apartments
• Business-center Arcade
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WTC
Washington
WTC
Abu
Dhabi
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944 880 sq.m.
Deluxe offices
Convention center
Shops and restaurants
300 000 sq.m.
Shopping Mall
Convention center
Apart-hotel
WTC Central Market
Marriott Hotel
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Success Stories
The creation of each of these
WTCs played an important role
in the development of
international trade
Moscow
1980
Seoul
1972
China
Sao Paulo 1995
1985
Mumbai
Taipei
1986
1971
WTCs – Multipurpose business centers united by
an international brand
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WTCA Brand
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One style and one logo
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Single policy on brand promotion on
international, regional and domestic
level
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Facilitating international trade (each
WTC should provide a minimum
required range of services)
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High quality of service (applying
common standards)
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Loyalty programs (mutual privileges
and bonuses for WTC members,
WTCA client card)
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Eight Categories of Certification
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Tenant services
Trade education services
Business services
Trade information services
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Exhibit facilities and services
Conference facilities
Group trade missions
WTC Club (club cards)
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Strategic Objectives of a
World Trade Center
• Creating favorable conditions for businesses
• Attracting investment to the region
• Identifying partners for matchmaking
• Identifying new technologies
• Providing consulting, training and information services
• Ensuring (encouraging) a dialogue between business and
government
• Promoting WTCA brand at the regional level
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Success of Synergy
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Tenant services (offices and apartments)
Hotels
Exhibit facilities and services
Congress and Conference facilities
Club services
Restaurants, catering
Trade education services and training
programs
Business services
Trade information services
Group trade missions
Entertainment
Tenants and
clients
Revenue
Events
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Synergy
Restaurants
and catering
Multipurpose
Business services
• The increase in sales due to the complexity and income generation for each line of
business
• Income from WTC services on average 10% higher than of competitors
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WTC Moscow – from idea to reality
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WTC Moscow – 337 000 sq.m.
More than 500
tenants
740
hotel rooms
30 halls
600
events per year
 3 office buildings
 The biggest Congress Center in Moscow
 Crowne Plaza Hotel Moscow WTC, Crowne Plaza
Club
 Restaurants, cafes, banquet halls
 Mall street
 Fitness center
 Multilevel parking
 Top level of security
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WTC Moscow – business services
International
Business Center
«Russia in WTO»
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Tenant services (offices from 30 sq m., prime offices, offices for an hour,
apartments)
Hotel services
Congress and exhibition activities
Mercury Club
Organization of MICE events
PR and advertising support
Organization of press conferences
Business services and matchmaking
Trade information services
Organization of group trade missions
Entertainment
Excursions
Consulting WTC
opening and key
competencies
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INTERNATIONAL BUSINESS CENTER «RUSSIA IN WTO»
INTERACTION WITH SECTORIAL AND INTERSECTORIAL
ASSOCIATIONS ON THE BARRIERS IN THE
INTERNATIONAL TRADE
INFORMATION-ANALYTICAL
CENTER
INTERACTION WITH INTERNATIONAL
TRADE ORGANISATIONS AND
DEVELOPMENT INSTITUTIONS
DATA BASES
INFORMATION SUPPORT AND
PROMOTION
PORTAL
MATCHMAKING
LEGAL SUPPORT TO S&M
ENTREPRENEURSHIP
CONTRIBUTION TO THE
ACKNOWLEDGMENT OF
RUSSIAN CERTIFICATION AND
TESTING
ACCESSING FOREIGN
MARKETS
SOLVING TRADE
DISPUTES
CONGRESSES, CONFERENCES,
EXHIBITIONS
HOTLINE
SUPPLY CHAIN
MANAGEMENT
PROFESSIONAL EDUCATION
TRAINING-CENTER
(CORPORATE UNIVERSITY)
COOPERATION WITH THE CCI AND
REGIONS
EDUCATION MATERIAL
COOPERATION WITH UNIVERSITIES AND
GRADUATE AND PHD SCHOOLS
1.MGIMO
2.ISB FU
3.RFTA
4.RANE&PA
5.HSE
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WTC Moscow International & Local Partnership
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WTCs in Russia
Operating WTCs
Planned
New targets
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Success Development around the World
Global and Regional PR (CNN, BBC, Euronews)
Promote certification of WTCs
Define and set up a pool of anchor experienced WTCs to
expand best practices
Providing practical support to business globally (virtual
exhibitions on WTCs websites, search for potential partners,
alignment of supply chains)
WTCA accreditation in international organizations (UN, WTO)
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WTCA website – your step to global information
space
• Information about WTC services
and activities
• Finding business partners
• Business information
• Virtual Exhibitions
• Calendar of international exhibitions
and events
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Easy | Light | Clear
Elegant graphics and design
Integration with social networks
One communication platform
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How to become a WTC?
1. Collect documents:
• WTCA Membership Application Form
• Business plan
• Letters of support from government and business organizations
• WTC complex project plans
• The financial statements of the parent organization
2. Pay the initiation fee $ 200,000 and annual fee $ 10,000
3. Submit documents for review to the WTCA
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World trade center Moscow
+7(495) 258-12-12
www.wtcmoscow.ru
International business center “Russia in the WTO”
+7(495) 258-11-10
www.wto.wtcmoscow.ru