WTCA - WTC Schiphol Airport

Service Structure
CONNECTING THE
WTC NETWORK
WWW.WTCA.ORG
C O N T E N T S
03 | 04 About The WTCA
05 | 06
Service Structure
07 | 08
Brand History
09 | 10
Global Network
11 | 12
What is a ‘World Trade Center’?
17 | 18
Why Become a 'World Trade Center'?
21 | 22
Benefits of the 'World Trade Center' Brand
23 | 24
Join
ABOUT THE
WTCA
03 | 04
OVERVIEW
WORLD TRADE CENTERS ASSOCIATION
The World Trade Centers Association (WTCA), founded in 1969, is a not-for-profit, nonpolitical membership organization dedicated to the establishment and effective governance
of World Trade Center (WTC) operations. The WTCA drives connectivity to stimulate trade
and investment opportunities for commercial property developers, economic development
agencies, and international businesses looking to connect globally and prosper locally.
The WTCA is the only organization with exclusive rights to license ‘World Trade
Center’ and its ‘WTC’ brands to real estate developers, businesses, and communities
worldwide. The Association serves as an ‘international ecosystem’ of global connections,
iconic properties, and integrated trade services under the umbrella of a prestigious brand.
The 320+ exclusive ‘World Trade Center’ and ‘WTC’ branded properties and trade service
organizations are located in more than 90 countries and are supported by over 15,000 WTC
professionals who deliver reciprocal resources to serve their local business communities.
About the WTCA
Service Structure
05 | 06
SERVICE STRUCTURE
Under the umbrella of the prestigious ‘World Trade Center’ brand, the World Trade Centers Association
has created a tightly woven network of WTC Licensees around the world. WTC operations create
a thriving center of world commerce for their region by attracting local business members and/or
tenants, and connecting them with leading international counterparts.
WORLD TRADE CENTERS ASSOCIATION
BUSINESS MEMBER COMPANIES
WTCA BOARD OF DIRECTORS
Local businesses and tenants benefit from
The WTCA Board is the governing body of
the World Trade Centers Association. Board
Members contribute global trade and industry
expertise that supports the WTC global brand.
Board Members are elected by the World Trade
The WTCA’s role serves to maintain the WTC Network, and to create an environment of collaboration
Center Members (Licensees). to help increase trade and investment around the world.
WTCA HEADQUARTERS
Headquartered in New York, the management
team is responsible for the daily operations
of the Association, member services, brand
protection and global network development.
WORLD TRADE
CENTERS ASSOCIATION
WTCA REGIONAL OFFICES
Located in the Asia Pacific, Latin America, Europe,
their local WTC operation through its premium
address, international trade expertise, and
access to the global WTC Network.
LOCAL BUSINESS COMMUNITY
World Trade Center operations help local
communities achieve a better competitive
position for their city, which in return helps
attract foreign direct investment, create and
retain jobs, and increase the local tax base.
GLOBAL TRADE DEVELOPMENT
and North America, regional offices provide
World Trade Center operations from different
localized Member service and support, and help
cities and regions link together to form the
foster collaboration between WTC Members.
WTCA Network. On a macro level, this shines
light on the economic opportunities between
WORLD TRADE CENTER
WORLD TRADE CENTERS
WTC operations help their local members, tenants
BUSINESS MEMBERS
and business clients meet their international
business needs by giving direct access to businesses
LOCAL BUSINESS COMMUNITY
located within another World Trade Center’s region.
Even in this Internet era, personal and vetted
introductions stimulate cooperation and accelerate
GLOBAL TRADE DEVELOPMENT
business growth.
regions, thereby stimulating inbound and
outbound global investment and trade.
History
07 | 08
BRAND HISTORY
TOKYO MEETING
The first 15 Members of the World Trade Centers
Association meet in Tokyo. They included:
Amsterdam, Antwerp, Baltimore, Boston, Brussels, Houston, Le Havre, New Orleans, New
York, Paris, Philadelphia, Rotterdam, San Diego, Tokyo, Toronto.
A BRAND IS BORN
TWIN TOWERS OPEN
The World’s Fair in Queens, NY names its ground
‘World Trade Center’
The World Trade Centers Association moves to the 77th
floor of the New York-based Twin Towers
CONCEPT FORMED
THE WTCA LEADS THE WAY
David Rockefeller envisions the construction of a
permanent building in New York that would be a
gathering place for international trade
The WTCA encourages the expansion of world trade;
promotes international business relations; fosters mutual
assistance and cooperation amongst members
PROJECT APPROVED
TRADE CONTINUES POST 9/11
The Port Authority of New York and New Jersey approves
the World Trade Center project
The WTCA reaffirms its message of peace and prosperity
through trade and investment
AN ICONIC LANDMARK
CHANGE OF AN ERA
Guy Tozzoli is assigned to oversee the building of the Twin
Towers, to be called 'World Trade Center'
New executive leadership is appointed for the WTCA.
Shortly thereafter, Guy Tozzoli, former President of the
World Trade Centers Association, dies at age 90
THE WTCA IS ESTABLISHED
DIGITAL AGE
The World Trade Centers Association is officially
registered as a non-profit organization in Delaware
Under new leadership, the WTCA re-launches its
membership website, including digital tools that help
WTC Members connect and collaborate for an even
stronger network
1974
Franz Josef Land (RUSSIA)
Ellesmere Island
Queen Elizabeth Islands
GREENLAND
®
Novaya Zemlya (RUSSIA)
Banks Island
Victoria Island
Baffin Island
U N I T E D S T A T E S
IC EL AN D
R
FINLAND
SWEDEN
Anchorage
Turku
NORWA Y
Oslo
Stockholm
U
S
S
I
A
Helsinki Airport
Helsinki
St. Petersburg
Tallinn
ESTONIA
Edmonton
C A N A D A
Rotterdam
Arnhem-Nijmegen
Breda
Eindhoven
Winnipeg
Vancouver
Seattle
Tacoma
Vaxjo
Utrecht-Papendorp Branch
Karlskrona
BallerupHelsingborg
Glasgow
Utrecht
Malmo
LITHUANIA
DENMARK
Almere
Lund
Schiphol Airport Leeuwarden
Belfast
Kiel Rostock
Venlo
Hull & Humber
Twente Hamburg
Dublin
The Hague
Bremen
IRELAND
Poznan
Berlin
Amsterdam
Warsaw
Frankfurt (Oder)
NETHERLANDS
London 
POL A ND
Dresden
Southampton Lille-Arras
Heerlen Aachen
BELGIUM
Antwerp
GERMANY
Lille
LUX EMBOURG
Ghent (AF) Le Havre
Pilsen
Luxembourg
CZECH REPUBLIC
Brussels
Metz-Saarbruecken
Paris
SLOVAKIA
Rennes Bretagne Strasbourg
Atlantic Canada - Halifax
U N I T E D S T A T E S
Toronto
Buffalo Niagara
Detroit/Windsor
Chicago
Kansas City
St. Louis
Sacramento
San Francisco
Boston
Providence
Northern New Jersey
New York
Greater Philadelphia
HarrisburgDelaware
Baltimore
Washington, D.C
Lexington
Dulles Airport
Valencia
SPAI N
Lisbon
M O N G O L I A
Sochi
G E O R G I A
Mississippi
El Paso/Juarez
Houston
San Antonio
Monterrey
Savannah
Malta
Aleppo
Cyprus
S Y R I A
Beirut
T UNISIA
Tripoli
Benghazi
Ramallah
Jerusalem
MOROCCO
ALGERIA
LYBIA
Palm Beach
Fort Lauderdale
Miami
Havana
M E X I C O
Baghdad
Amman
Dead Sea
Islamabad
I R A N
Chandigarh
Riyadh
Oman
S A U D I A R A B I A
UNITED
ARA B
EMIRA TE S
Muscat
(U.K.)
Cancun
Jeddah
C UBA
CAYMAN ISLANDS
(U.K.)
JAMAICA
NAVASSA
ISLAND
BRITISH VIRGIN ISLANDS
PUE RT O RIC O
(U.S.)
HAIT I
Queretaro
BELIZ E
MONTSERRAT
GUADELOUPE (FRANCE)
San Pedro Sula
San Salvador
NETHERLANDS ANTILLES
NICARAGUA
Curacao
Managua
Cartagena
San Jose, Costa Rica
C O S T A
R I C A
E R I T R E A
Praia
MARTINIQUE (FRANCE)
ST. LUCIA
Surat
G U Y A N A
Ibague Bogota
Thiruvananthapuram
E T H
I I O P I A
SOUTH
SUDAN
CE NT RAL
AF RICAN REPUBL IC
Maldives
SAO TOME
AND PRINC IPE
V I E T N A M
MYANMAR
L A O S
REP. OF
THE
CONG O
RWANDA
PHIL IPPINES
Metro Manila
C A M B O D I A
Saigon
FE DE RA TE D ST A TE S OF MICRONESIA
Colombo
BRUNEI
Nairobi
KIRIBA T I
I N D O N E S I A
T A N Z A N I A
B R A Z I L
MARSHAL L
ISL A NDS
PALAU
S R I
L A N K A
BURUNDI
I
P E R U
Okinawa
TAIWAN
Guangzhou
Nansha Shenzhen
Kaohsiung
Macau
Hong Kong (AF)
HK Int’l Airport
Foshan
SINGAPORE
K E N Y A
DEMOC RA TI C
REPUBLIC
OF T HE C ONG O
Wenzhou
Taichung
Kuala M A L A Y S I A
Lumpur
UGANDA
G A B O N
Tokyo
Tokyo (AF)
Chennai
Penang
S O M A L I A
EQ UA TORIAL
GUINEA
E C U A D O R
Nanning
Kochi
Abuja
C A M E R O O N
Cali C O L O M B I A
Dhaka
Kolkata
Chittagong
J A P A N
SOUTH
KOREA
Fuzhou
Quanzhou
Taipei
Xiamen
T H A I L A N D
Y E M E N
NIGERIA
Lagos
Changsha Wanjiali
Yongkang
B A N G L A D E S H
Bhubaneswar
Seoul
Suwon
Daejeon
Yancheng
Guiyang
Goa
GHANA
Accra
Xuzhou
Mumbai
Navi Mumbai
Pune
Hyderabad
Bangalore
GUINEA
F R E N C H
G U I A N A
I N D I A
Ahmedabad
GIFT City
DJIBOUT I
SIERRA
LEONE
S U R I N A M E
V E N E Z U E L A
Medellin
Sanaa
CHAD
SENEGAL
GUINEA BISSAU
Puerto Ordaz
Bucaramanga
Dakar
BHUT A N
Patna
Kunming
Bhopal
GAMBIA
BA RBA DOS
GRENA DA
PorlamarPORT-OF-SPAIN TRINIDAD AND TOBAGO
Maracaibo Caracas
Puerto La Cruz
Barquisimeto Valencia
Panama
PANAM A
ST. VINCENT AND
GRENADINES
(NETHERLANDS)
Sharjah
Dubai
Abu Dhabi
SUDAN
NIGER
MALI
CAPE VE RDE
DOMINIC A
HONDURAS
EL SALVADOR
O M A N
ANTIGUA AND BARBUDA
ST. KITTS
and NEVIS
(U.K.)
G UA TEMAL A
MAURITANIA
DOMINIC
AN
Santo
Domingo (U.K.)
REPUBL IC
ANGUILLA (U.K.)
Haiti
San Juan
(U.S.)
Chongqing
Jaipur
Karachi
QATA R
TURKS AND CAICOS ISLANDS
San Luis Potosi
Guadalajara
Mexico City
Toluca
Veracruz
NEPAL
Delhi-Gurgaon
Noida CBDNoida
Manesar
Lucknow
PAKISTAN
Al-KhobarBahrain
Qatar
Zhengzhou
NORTH
KOREA
Nanjing Changzhou
Hefei
Wuxi
Suzhou Shanghai
WuhanWuhan CBD
Jiaxing
Chengdu
Basra
KUWAI T
EGYPT
Jinzhong
Binzhou
Zibo
Anyang
Luohe
A F G H A N I S T A N
I R A Q
J O R D A N
WESTERN
SAHARA
THE
BAHAMA S
Xi’an
Faridabad
Tenerife
Gran Canaria
Culiacan
C H I N A
I S R A E L
Dandong
Tianjin
TAJIKISTAN
Amritsar
L E B A N O N Damascus
Cairo
McAllen
T U R K M E N I S T A N
Erbil
New Orleans
Orlando
Tampa Bay
Beijing
China (Beijing) 
TURKEY
MAL T A
Casablanca
BERMUDA (U.K.)
Hunchun
K Y R G Y Z S T A N
AZERBAIJAN
CYPRUS
Charleston
U Z B E K I S T A N
ARMENIA
GREECE
Greenville-Spartanburg
Atlanta
Harbin
Almaty
Istanbul
AL BAN IA
Basilicata
Ulaanbaatar
K A Z A K H S T A N
Rostov on Don
Krasnodar
Tunis
Algiers
Gibraltar
VA TICAN
CITY
Almeda Park
Barcelona
Zaragoza
Cordoba
Sevilla
Norfolk
Arkansas
HAWAIIAN ISLANDS (U.S.)
Madrid
Krasnoyarsk
Novosibirsk
Chelyabinsk
UKRA INE
MOL DOVA
BULGARIIA
PORTUGAL
Ekaterinburg
Kazan
BELARUS
MA CE DONIA
Pittsburgh
Las Vegas
Oxnard
Los Angeles
Long Beach
San Diego
Tijuana
Moscow
Zurich
AUSTRIA
HUNGARY
SWITZERLAND
Lausanne
GenevaLugano
Lyon
ROMANIA
TriesteSLO V ENIA Zagreb
C ROA TIA
Bordeaux Grenoble Milan
Malpensa Airport
Belgrade
Salsomaggiore
BOSNIA
FRA NC E
Bucharest
HERZEGOVINA
Genoa
SE RBIA
Monaco
San Marino
Marseille Provence
I TALY
MONTENEGRO
Sofia
ANDORRA
Kosov o
Sofia (AF)
Nice/Sophia Antipolis
Pescara
Montreal
Denver
Nizhny Novgorod
LATVIA
Nantes Atlantique
Poitiers Futuroscope
Montana
Portland
Utah
Gothenburg
UNI TED
KINGDOM
PAP UA
NEW GUINEA
Jakarta
SEYCHELLES
T UVALU
Surabaya
Luanda
SO L OMON
ISL A NDS
TIMOR LE ST E
MALAW I
WEST E RN
SA MOA
Lima
A N G O L A
COMOROS
Z A M B I A
FIJ I
M O Z A M B I Q U E
VAN UA T U
B O L I V I A
Santa Cruz de la Sierra
Brasilia
Goiania
M A D A G A S C A R
Belo Horizonte
Rio de Janeiro
P A R A G U A Y
Z I M B A B W E
Antananarivo
Port Louis
N A M I B I A
New
Ca le don ia
(F r ance )
MAURITIUS
B O T S W A N A
Sao Paulo
TO NG A
A U S T R A L I A
Asunción
Ciudad del Este Curitiba
S W A Z I L A N D
Encarnacion
L E S O T H O
S O U T H A F R I C A
Santiago
C H I L E
A R G E N T I N A
Rosario
U R U G U A Y
Perth
Colonia del Sacramento
Montevideo
Buenos Aires
Punta del Este
Melbourne
Tasman S
NEW
ZE A L AN D
Global Network
09 | 10
320
GLOBAL NETWORK
Since its inception in 1969, the World Trade Centers Association has grown to more than
320+ World Trade Centers in over 90 countries around the globe. WTC Licensees form a
cohesive network of facilities and trade services connections.
Asia &
The Pacific
27.1%
90
105
332
North America &
The Carribean
17.2%
WTC COLOMBO
WTC BAHRAIN
+
WTC TAIPEI
WTC SAO PAULO
WTC AMSTERDAM
WTC ROTTERDAM
WTC BANGALORE
Europe
31.6%
WTC WASHINGTON DC
CHINA WTC BEIJING
WTC ABUJA
57
MENA & Sub-Saharan Africa
46
34
Central & South America
13.9%
WTC CHELYABINSK
WTC SEOUL
WTC VERACRUZ
10.2%
WTC NANTES ATLANTIQUE
WTC CURACAO
WTC METRO MANILA
WTC GRENOBLE
WHAT IS A
'WORLD TRADE
CENTER'?
13 | 14
WHAT IS A ‘WTC’?
A ‘World Trade Center’ or 'WTC' is a Licensed Member of the WTCA, and supports the business
community of its city and region. A WTC operation provides high-end business facilities
and integrated trade services for corporate members, tenants, and the local business
community in order to promote local economic development and grow international trade
and investment.
FACILITY
WITH A
PURPOSE
Though each WTC concept may vary due to the development and economic needs of its
region, the two most common components of successful WTC operations are:
zz
A physical, iconic, multi-use property, branded ‘World Trade Center’ that visually
marks its city/region as open for international business
efficient
business travel
zz
An international business/trade services provider for tenants and the local
business community. Services include: trade information; trade missions;
trade education; B2B matchmaking; business services; dining/membership club
services; exhibition services, tenant services, etc.
Through its physical presence, and its international trade services arm, a ‘World Trade
Center’ connects its local businesses and tenants to those of other World Trade Center
operations and communities around the world. Despite their differences, successful
World Trade Centers share the following core values:
PRESTIGIOUS ‘WORLD TRADE CENTER’ BRAND
GLOBAL NETWORK
ICONIC PROPERTIES
INTEGRATED SERVICES
one-stop-shop
WTC MALL
&
Restaurants
Concept courtesy of:
15 | 16
PRESTIGIOUS
BRAND
Over the past 45 years, 'World Trade Center'
has become the premier brand for iconic
properties and international trade services.
ICONIC
PROPERTIES
Successful World Trade Center operations
operate multi-use real estate properties
that may include office towers, hotels,
shopping malls, convention centers, etc.
These iconic properties, when branded ‘World
Trade Center’, become the landmarks of
their communities.
GLOBAL
NETWORK
INTEGRATED
SERVICES
The 320+ World Trade Center operations
around the world link to form an active
global network that serves to connect local
business communities with international
trade and investment opportunities.
World Trade Center operations provide local
enterprises and business communities with
a series of integrated trade and business
services.
WHY BECOME A
‘WORLD TRADE
CENTER’?
Who Licenses The ‘WTC’ Brand?
19 | 20
WHO LICENSES
THE ‘WTC’ BRAND?
― Commercial Real Estate Developers ―
Commercial Real Estate Developers
28%
Economic Development Agencies,
Chambers & Trade Associations, Ports,
Airports, etc.
72%
CRE developers and investors looking to create an iconic
multi-use property to house premier tenants active in the
international marketplace.
― Economic Development Organizations ―
Organizations that promote international trade and foreign
direct investment such as economic development agencies,
ports, airports, trade associations/chambers of commerce,
universities, etc.
CREATE INTERNATIONAL
CONNECTIVITY & SYNERGIES
Benefits of the 'WTC' Brand
21 | 22
― BENEFITS OF THE 'WTC' BRAND ―
― BENEFITS OF THE 'WTC' BRAND ―
EC
• Achieve 6-13% higher occupancy rates versus comparable non-'WTC' branded buildings
• Attract international business and investment to your community through increased global recognition as a
‘destination for international business and investment’
IC
• Achieve 5-30% higher rents versus comparable non-'WTC' branded buildings*
M
DEV
REAL
L
A
I
C
ES
R
E
T
AT
M
M
N
O
E
O
• Access to reciprocal 'WTC' facilities and international business services worldwide
• Become an even greater resource to your local businesses with ongoing support and training from the WTCA (onsite and offsite)
ES
CI
EN
A
C
O
* Based on surveyed World Trade Center operations in 2007 and 2012.
G
N
T
• Boost hospitality revenues by hosting on-site international trade events and programs
ELOP
M
E
• Create, retain and expand jobs, and develop the local tax base by raising the international profile of your city
PRESTIGIOUS
ICONIC
• Justify your vision for architectural excellence and • Leverage global government and business connections to BRAND
PROPERTIES
innovation to investors
foster opportunities in your city
• Attract premium, high profile tenants
• Use the 'WTC' iconic property and brand to enhance the value of your city
• Proven regional economic impact of a 'WTC' property draws government and community support for your project
• CCreate new public-private partnerships to support the GLOBAL
INTEGRATED
missions of international businesses co-located in your • Increase the utility of your commercial complex with
NETWORK
TRADE SERVICES
city's 'WTC' facility
trade services
Become a WTC
23 | 24
Upon Approval Of Your WTC
License, You Will Receive:
XX Full use of your proprietary, registered WTC “City Name” trademarks with tri-globe logo
HOW TO JOIN
At the WTCA, we believe our success is tied directly to the caliber of each WTCA Member who
is licensed to operate a local World Trade Center (WTC) Facility and its Services. Therefore, we
are extremely careful about selecting Licensed Members. You choose us to gain competitive
differentiation and advantage, and to attract investment. We choose you, as our Licensed
Member and Strategic Partner, to grow the footprint and quality of the WTCA Network.
The WTCA Application process
is designed to identify the best
candidates for a strong WTC Network:
XX Worldwide trademark protection of your ‘WTC’ logo from the World Trade Centers Association
XX Comprehensive set of brand management guidelines, training manuals and other tools
XX Ability to obtain premium certification of your facilities and services by the WTCA to
better market yourself within the network
XX Global reciprocity from other WTC Members (when available)
XX Increased marketing and networking opportunities through the WTCA digital platform,
reserved for WTC Members only
1.
1.
the system-wide expansion in targeted markets.
We do not offer Licenses to all candidates.
Rather, we select the best of qualified candidates
Experience and financial ability to implement
the proposed WTC Business Plan.
WTC Licenses are granted solely by the WTCA
Board of Directors, and are based on goals for
2.
We look for the following attributes in
our Licensed Members:
2.
Proven expertise in commercial real estate
development and management.
3.
Market
demand
for
premier
commercial
properties and trade services in the proposed city.
for a limited number of License opportunities.
4.
Commitment to boost regional economic growth.
XX Access to Member-only discussion forums, reciprocity tools, WTCA Resource Center,
strategic partner discounts, etc.
5.
Strong support from local government and the
XX Opportunities to participate in global networking and training conferences organized
by the WTCA
6.
XX Opportunities to participate in regional conferences to exchange best practices and
address regional opportunities
XX Support of the WTCA Headquarters in New York as well as from the WTCA regional
offices in Asia Pacific, Latin America, North America and Europe
business community.
Dedication to the proper use of the renowned
World Trade Center Brand and Trademarks.
7.
Full commitment to the principles of the WTCA
as a Member and strict adherence to the
WTCA's Bylaws.
To begin the application process, please complete and submit the
Expression of Interest Form located at join.wtca.org.
To learn more, contact us at [email protected]
WE GROW TRADE
Upgrade your
façade with the
world’s most iconic
signage...
WORLD TRADE CENTER™
Did you know that
you can license the
premier WTC brand
for your real estate
project?
Surveyed World Trade
Center Operations
from around the
world have reported
an incremental
increase of up to
30% in lease and
occupancy rates.
© 2016 World Trade Center Association. All Rights Reserved.