over 5 million

2015 MEDIA KIT
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
& RANDALL
AND THE
“MAGIC” BOOGIE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
! "#$%
RIVAL SONS ˜ L
TOMATITO ˜
LOU REED REMEMBE
ES !
B LU
TE D TEST
TW IS S GREAD
O Y ’S PER’ CODE
O Z N EVE CRLIOPCKS DE
ST
OVER 5 MILLION
DEDICATED BUYERS
GUITAR WORLD IS THE WORLD’S BEST-SELLING GUITAR MAGAZINE.
PROFESSIONALS AND BEGINNERS ALIKE TURN TO GUITAR WORLD FOR TOP-FLIGHT COVERAGE
OF THEIR FAVORITE ARTISTS, FROM ROCK TITANS LIKE LED ZEPPELIN’S JIMMY PAGE AND
METALLICA’S KIRK HAMMETT TO CONTEMPORARY STARS LIKE THE FOO FIGHTERS’ DAVE
GROHL AND TOOL’S ADAM JONES. EVERY ISSUE OF GUITAR WORLD MAGAZINE OFFERS
BROAD-RANGING INTERVIEWS THAT COVER TECHNIQUE, INSTRUMENTS AND LIFESTYLES
AS WELL AS GUITAR WORLD’S FAMOUSLY THOROUGH LESSONS AND TRANSCRIPTIONS.
2015
1,420,900
DEDICATED
PRINT & DIGITAL
READERS
MAGAZINE AUDIENCE
96% OF
SUBSCRIBERS
PLAN TO BUY
GEAR IN THE
NEAR FUTURE
71% TRUST
GUITAR WORLD
MOST
90% BELIEVE
ADS ARE
INTERESTING &
COMPELLING
LOYAL & ENGAGED
87% TOOK ACTION AS A RESULT OF READING GUITAR WORLD
65% WERE STIMULATED YO MAKE UNPLANNED PURCHASES AFTER READING
71% TRUST GUITAR WORLD TEN TIMES MORE THN THE NEAREST COMPETITOR
84% FREQUENTLY VISIT GUITARWORLD.COM
4.1 HOURS ON AVERAGE, SPENT READING EACH ISSUE
AVERAGE GUITARS OWNED: 5
50% ADVISE OTHERS ON GEAR AND GUITAR PUCHASES
85% CALL GUITAR WORLD THEIR “FAVORITE MAGAZINE FOR GUITAR INFO”
PLAN TO PURCHASE
66% PLAN TO BUY A GUITAR
96% PLAN TO PURCHASE GEAR
IN THE NEAR FUTURE
$1,050 AVERAGE PRICE READERS
PLAN TO SPEND ON GUITAR
WELL-EDUCATED & AFFLUENT
72% OF SUBSCRIBERS HAVE
A BACHELOR’S DEGREE OR HIGHER
AVERAGE HOUSEHOLD INCOME: $83,656
2015
WEB & MOBILE AUDIENCE
1.7 MILLION
UNIQUE MONTHLY VISITORS
1,410,000
LIKES
240,000
FOLLOWERS
6,154,255 PAGE VIEWS
115,000
ADVERTISING ON GUITARWORLD.COM IS A PROVEN WAY TO
eNEWSLETTER: DAILY SHRED
MARKET YOUR PRODUCTS AND DRIVE VISITORS TO YOUR SITE. WITH
CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
VIDEO ADVERTISING:
GUARANTEED EXPOSURE IN ONE OF OUR
MOST HIGHLY-TRAFFICKED SECTIONS. ENGAGE MUSICIANS WORLDWIDE
WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
NEWSLETTER SUBSCRIBERS
THE DAILY SHRED ENEWSLETTER
GOES DIRECT TO OVER 122K OPTIN SUBSCRIBERS, WITH SUPERIOR
REACH AND OPEN RATES, DAILY
SHRED IS AN EXCEPTIONAL VALUE
TO CONNECT WITH ENGAGED PLAYERS WORLDWIDE.
MEDIA OPPORTUNITIES
INTERSTITIAL/PRESTITIAL
CONTENT SPONSOR
FOOTER
COVER WRAP
INTERACTIVE SLIDER
FLOATING AD
PAGE TAKEOVER
PUSHDOWN UNIT WITH VIDEO
VIDEO
CLICKABLE WALLPAPER
EXPANDING
CUSTOM AD UNITS
2015
VIDEO ADVERTISING
290,000
SUBSCRIBERS
120 MILLION
VIEWS
VIDEO CAN BE UTILIZED WITHIN AD UNITS
TO HIGHLIGHT PROGRAMMING AND PROVIDE READERS WITH PROMO REELS OR
EXAMPLES OF PROGRAMMING
OUR VIDEO PRE-ROLLS OFFER UP TO 30
SECOND PROMOTIONAL VIDEOS THAT
CAN PLAY BEFORE RELATED EDITORIAL
VIDEO CONTENT. USERS CAN CLICK THE
PRE-ROLL AND LAND ON THE ADVERTISERS PRODUCT PAGE.
2015
EDITORIAL CONTENT
OUR READERS
SPEND MORE THAN
3
HOURS
READING EACH ISSUE
46
gu i ta r wor l d • J u lY 2013
OUR READERS ARE PASSIONATE ABOUT THE
BRAND AND ITS MISSION. THESE LOYAL AND
INVOLVED CULTURAL INFLUENCERS SPEND
OVER 5 HOURS WITH EACH ISSUE, ONLINE OR
ON OUR APP, CHECKING OUT OUR HIGHQUALITY FEATURES, REVIEWS AND GUITAR TRANSCRIPTIONS THAT SIMPLY CAN’T BE FOUND
ANYWHERE ELSE. NEARLY UNANIMOUSLY, THEY
SAY THAT GUITAR WORLD IS THEIR FAVORITE
BRAND FOR GUITAR-RELATED INFORMATION.
2015
CUSTOM PRODUCT LAUNCH
WHEN DUNLOP WAS READY TO ROLL OUT THEIR NEW LINE OF SLIDES, THEY
MADE THEIR PRESENCE KNOWN WITH AN ONLINE BLITZ THAT GOT RESULTS. AND IBANEZ DREW FOCUS TO THEIR LINE OF
SEVEN-STRING GUITARS WITH A SIMILAR FLIGHT OF CONCENTRATED EXPOSURE. IN JUST THREE DAYS THEIR PRODUCTS WERE
SEEN NEARLY 300,000 TIMES BY AN AUDIENCE EAGER TO KNOW MORE. ARE YOU LAUNCHING A NEW PRODUCT, SERVICE, OR
PROMOTION? LET US PUT A ROLL OUT PACKAGE TOGETHER FOR YOU.
CUSTOM EDITORIAL
ENLIST OUR EDITORIAL TEAM TO CREATE CONTENT THAT FEATURES YOUR
PRODUCT’S STRENGTHS. FOR IBANEZ
WE WROTE AN ARTICLE FOCUSING
ON THE GREATEST SEVEN-STRING
GUITAR SONGS, AND FOR DUNLOP,
WE SHARED OUR EDITORS’ FAVORITE
SLIDE GUITAR SONGS.
INTERACTIVE CONTENT
WANT TO REALLY DRAW A CROWD?
CONSIDER SPONSORING A POLL, CONTEST, OR GAME. INVITE OUR READERS
TO INTERACT AND YOU’LL BE REWARDED WITH RESPONSES...AND SALES!
SITE SKINS AND BANNERS
TAKE OVER OUR SITE FOR A DAY, A
WEEK OR, LONGER! FRAME THE
SITE WITH A SKIN, RUN BANNERS IN
EVERY SLOT: 728X90, 300X250 AND
160X600. NO ONE CAN POSSIBLY IGNORE YOUR MESSAGE!
2015
I NEWSSTAND INTEGRATION
GUITAR WORLD CAN OFFER YOU INSTANT ACCESS TO
OVER 1 MILLION USERS
DIRECTLY TO THEIR HANDHELD DEVICE
ALL 966,289 USERS WHO HAVE
THE GUITAR WORLD MAGAZINE
APP ON THEIR IPHONE, IPAD, OR
IPOD TOUCH WILL RECEIVE A
‘PUSH NOTIFICATION ALERTING
THEM TO THE FREE PUBLICATION
ON OUR NEWSSTAND, READY TO
DOWNLOAD.
ONCE THE SUBSCRIBER OPENS
THE NOTIFICATION, THEY WILL SEE
ALL THE GUITAR WORLD CURRENT
AND BACK ISSUES. ALONGSIDE
THE MAGAZINE OFFERINGS WILL
BE THE FREE PUBLICATION, AVAILABLE FOR DOWNLOAD. ONCE
SELECTED, THE PUBLICATION
DOWNLOADS IMMEDIATELY AND
WITHIN MINUTES THE SUBSCRIBER IS READING.
ONCE DOWNLOADED, THE PUBLICATION WILL SIT BESIDE GUITAR
WORLD MAGAZINE ON THE DEVICE’S NEWSSTAND, READY TO BE
REREAD AS MANY TIMES, WITHIN
THE AVAILABLE TIMEFRAME, THE
READER WOULD LIKE.
2015
PRODUCT PROFILE
SPECIALTY ADVERTISING
FRACTIONAL ADVERTISING
MARKETPLACE
ADVERTISE YOUR
SINGULAR BRAND IN
THE PAGES OF
GUITAR WORLD
THERE’S A SECTION
TO FIT EVERY BUDGET,
TARGET EVERY AUDIENCE
AND MEET EVERY GOAL.
SPECIALTY ADVERTISING PROVIDES COST-EFFECTIVE SOLUTIONS
TO REACH YOUR TARGET AUDIENCE
PRODUCT PROFILE: CLEAN, STRAIGHTFORWARD MARKETING. YOU PROVIDE AD TEXT AND A PRODUCT PHOTO,
AND WE DO THE REST.
THE FRACTIONAL AD: 1/6, 1/4, 1/3 AND 1/2 PAGE ADS GET YOUR MESSAGE ACROSS AT A FRACTION OF THE
COST!
MARKETPLACE: PERFECT FOR BOUTIQUE COMPANIES AND STARTUPS, OUR MARKETPLACE SUITS COMPANIES
WITH SMALLER BUDGES. YOU’LL ENJOY A GREAT VALUE AND GET YOUR MESSAGE ACROSS TO AVID GUITAR BUYERS.
2015
EVENTS
GUITAR WORLD ROCK & ROLL ROAST
REVOLVER AND GUITAR WORLD TEAMED UP WITH ROCK ON THE
RANGE PRODUCING THE THIRD ANNUAL ROCK & ROLL ROAST. WITH
2014 HONOREE, SLIPKNOT/STONE SOUR FRONTMAN COREY TAYLOR, IT
WAS A GREAT NIGHT OF COMEDY, CALAMITY, CHARITY AND CHAOS!
REVOLVER GOLDEN GODS
THE SIXTH ANNUAL REVOLVER GOLDEN GODS AWARDS SHOW TOOK
PLACE THURSDAY, APRIL 23, AT CLUB NOKIA IN DOWNTOWN LOS
ANGELES. GUN’S AND ROSES PERFORMED LIVE AND RECEIVED THE
“RONNIE JAMES DIO LIFETIME ACHIEVEMENT” AWARD, JOAN JETT
RECEIVED THE “GOLDEN GOD AWARD.”
BASS PLAYER LIVE
EVERY FALL IN LOS ANGELES, BASS PLAYER MAGAZINE STAGES THEIR
LEGENDARY BASS PLAYER LIVE! EVENT. BASS PLAYER LIVE! IS A 2-DAY
GATHERING OF THE WORLD’S GREATEST BASS PLAYERS, BASS MANUFACTURERS, FANS AND STUDENTS.
NEWBAY MUSIC GROUP CUSTOM EVENTS
TEAM UP WITH NEWBAY MUSIC GROUP TO CREATE AN EVENT THAT
PROMOTES YOUR BRAND OR PRODUCTS AND GETS THE ATTENTION
YOU DESERVE.
ROCKSTAR MAYHEM FESTIVAL
THE ROCKSTAR ENERGY MAYHEM FESTIVAL IS THE LARGEST HARD ROCK
AND HEAVY METAL TOUR OF THE YEAR, REACHING 30 CITIES AND OVER
350,000 MUSIC FANS.
2015
EDITORIAL CALENDAR
JANUARY
FEBRUARY
MARCH
APRIL
MARCH
AD CLOSE 11/5 MATERIALS 11/7
ON SALE 12/9
AD
AD CLOSE
CLOSE 12/3
12/31 MATERIALS
MATERIALS12/5
1/2
ON
ON SALE
SALE 1/6
2/3
AD CLOSE 1/28
12/31 MATERIALS
MATERIALS1/30
1/2
ON SALE 3/3
2/3
APRIL
MAY
JUNE
MAY
JUNE
JULY
AD CLOSE 2/25
1/28 MATERIALS 2/27
1/30
ON SALE 3/31
3/3
AD CLOSE 3/25
2/25 MATERIALS 3/27
2/27
ON SALE 4/28
3/31
4/22 MATERIALS 3/27
4/24
AD CLOSE 3/25
5/26
ON SALE 4/28
JULY
AUGUST
AUGUST
SEPTEMBER
SEPTEMBER
OCTOBER
AD CLOSE 4/22
5/20 MATERIALS 4/24
5/22
ON SALE 5/26
6/23
AD CLOSE 5/20
6/17 MATERIALS 5/22
6/19
ON SALE 6/23
7/21
AD CLOSE 7/15
6/17 MATERIALS 7/17
6/19
ON SALE 8/18
7/21
DISTRIBUTED
AT SOUTH BY SOUTHWEST
DISTRIBUTED
AT SOUTH BY SOUTHWEST
OCTOBER
NOVEMBER
NOVEMBER
DECEMBER
HOLIDAY
AD CLOSE 7/15
8/12 MATERIALS 7/17
8/14
ON SALE 8/18
9/15
AD CLOSE 8/12 MATERIALS 8/14
ON SALE 9/15
AD CLOSE 9/9 MATERIALS 9/11
ON SALE 10/13
AD CLOSE 10/7 MATERIALS 10/9
ON SALE 11/10
2015
2014 Gross Rates
1X
ADVERTISING RATES
3X
6X
13X
18X
26X
30X
36X
48X
60X
72X*
Full Page 4 Color
$12,060
$11,450
$10,855
$10,250
$9,645
$9,045
$8,445
$7,840
$7,235
$6,630
$6,030
2/3
$10,125
$9,615
$9,115
$8,605
$8,110
$7,600
$7,090
$6,590
$6,080
$5,570
$5,070
1/2
$8,925
$8,475
$8,030
$7,585
$7,140
$6,690
$6,240
$5,805
$5,355
$4,905
$4,465
1/3
$7,235
$6,875
$6,510
$6,150
$5,785
$5425
$5,065
$4,705
$4,345
$3,975
$3,620
1/4
$6,030
$5,730
$5,425
$5,125
$4,820
$4,520
$4,225
$3,920
$3,620
$3,320
$3,015
1/6
$3,015
$2,865
$2,715
$2,565
2,405
$2,265
$2,110
$1,965
$1,815
$1,650
$1,510
2014 Cover Rates
13X
BUNDLE RATE
4th
$14,110
3rd
$12,480
10% DISCOUNT APPLIES TO 13X ISSUE
2nd
$13,025
2014 Marketplace
Display Ads:
1X
3X
6X
13X
1/6
$1,600
$1,295
$1,130
$1,105
1/12
$870
$795
$745
$385
1 inch
$465
$425
$385
$360
COMMITMENTS IN GUITAR WORLD.
SHORT RATE
AD FREQUENCY COMMITMENTS NOT MET IN
CONTRACT PERIOD WILL BE SHORT RATED
2014 Text Rates — $5.00 per word. $50.00 minimum. No frequency discounts on classified ads.
COMBINATION RATES
SCHEDULE
TITLE
ISSUE DATE
ON-SALE
ADS MAY BE COMBINED IN OTHER NEWBAY
SPACE
ART DUE
MUSIC NETWORK PUBLICATIONS FOR
MAXIMUM FREQUENCY. OWNED DIVISIONS
Guitar World
January
12/9
11/5
11/7
Guitar World
February
1/6
12/3
12/5
Guitar World
March
2/3
12/31
1/2
Guitar World
April
3/3
1/28
1/30
Guitar World
May
3/31
2/25
2/27
Guitar World
June
4/28
3/25
3/27
Guitar World
July
5/26
4/22
4/24
Guitar World
August
6/23
5/20
5/22
BUYERS GUIDE. *MAXIMUM DISCOUNT
AVAILABLE INCLUDING COMBINATION RATE
OF THE SAME COMPANY MAY COMBINE ADS
FOR MAXIMUM FREQUENCY.
INCLUDES GUITAR WORLD AND GUITAR
Guitar World
September
7/21
6/17
6/19
Guitar World
October
8/18
7/15
7/17
Guitar World
November
9/15
8/12
8/14
STRUCTURE. SAME RATES APPLY TO GUITAR
Guitar World
December
10/13
9/9
9/11
WORLD BUYERS GUIDES (SUMMER AND
Guitar World
Holiday
11/10
10/7
10/9
HOLIDAY '14)
ADVERTISING
SPECIFICATIONS
ADVERTISER
SPECS
2015
EFFECTIVE WITH THE JULY 2011 ISSUE Materials Due April 29th
SPREAD AD
FULL PAGE
Live/Safety 16.25 W x 10.375 H
Live
7.875 x 10.375
Trim 16.75 x 10.875
Trim
8.375 x 10.875
Bleed 17 x 11.125
Bleed
8.625 x 11.125
2/3 Page
Vertical
Half Page
Vertical
Half Page
Horizontal
1/3 Page
Vertical
4.625 x 10.25
4.625 x 7.375
7.25 x 4.875
2.25 x 10.25
1/3 Page
Square
1/4 Page
1/6 Page
3.375 x 4.875
2.25 x 4.875
4.625 x 4.875
FTP HOST: ftp.nbmedia.com
If you have any materials
related questions, please call
Nicole Schilling
(646) 723-5418
[email protected]
●
USERNAME: guitarworld PASSWORD: guitar
PLEASE COMPRESS/
STUFF ALL FILES!
Files Accepted: Hi-Res pdf
or tiff (no eps please)
email [email protected]
WHEN FILES ARE UPLOADED
Please send ad materials to:
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please reference magazine/issue
ATTN: PRODUCTION
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NYC,
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2015
WEB SPECIFICATIONS
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
& RANDALL
AND THE
“MAGIC” BOOGIE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
AD UNITS
PIXEL
SIZE
(W X H)
MAX.
SIZE
(KB)
EXPAND
FILE
FORMATS
! "#$%
RIVAL SONS ˜ L
TOMATITO ˜
LOU REED REMEMBE
ES !
B LU
TE D TEST
TW IS ’S GREAD
O Y ’S PPER CODE
O Z N EVE CRLIOCKS DE
ST
NOTES FOR FLASH CREATIVE
ADDITIONAL NOTES
OPA Pushdown
Leaderboard
970 X 66
150K
970X418
Custom Flash
or 3rd Party
Rich Media.
Flash requires customization. Please
contact for details.
A Pushdown ad appears on screen as a
narrow strip (970 wide by 66 tall), expands
for 7 seconds to 970 wide by 418 tall and
automatically closes for a 1/24x frequency.
Leaderboard
728 X 90
150K
Down, Out /
970X418
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Tower
300 X 600
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
MPU
300 X 250
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Sponsored Post
580 X 200
(IMAGE
SIZE)
150K
None
Image, Text
No Flash
Headline: 50 Characters Max Body: 370
characters max. Must be site served. 1x1
tracking ok.
In-Content Unit
600 X 300
150K
None
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding the
URL. Max animation time: 30 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Audio or expanding must be user initiated, on-click.
A stop/close button is required. No Pop-Up ads.
Interstitial
640 X 480
150K
N/A
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding
the URL. Max animation time: 15 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Interstitial is on screen for 15 seconds.
Clickable Page
Skins
(2) 500 X
1200
275K
N/A
Image
No Flash
Must be site served. 1x1 tracking ok.
Video Pre-roll
320 X 240
FULLSCREEN
N/A
N/A
Uncompressed
video files or .flv
tags ONLY
All files will be re-encoded to streaming .flv
format
4:3 aspect ratio. 15 or 30 seconds. Must be site
served. 1x1 tracking ok.
Email Blast
590 X 590
200K
N/A
HTML, Image
N/A
N/A
2015
BRANDS
NEWBAY MEDIA IS THE LARGEST PROVIDER OF MUSIC CONTENT IN THE WORLD.
WE REACH OVER 5 MILLION MUSICIANS, PROFESSIONALS AND ENTHUSIASTS EACH MONTH
THROUGH A SOPHISTICATED PLATFORM OF MAGAZINES, DIGITAL AND MOBILE OFFERINGS,
TV/VIDEO, ECOMMERCE,AND EVENTS SUCH AS THE REVOLVER GOLDEN GODS AWARDS, GUITAR WORLD ROCK & ROLL ROASTS, BASS PLAYER LIVE AND THE MUSIC WEEK AWARDS.
®