Additional Content Online! Special Vacation Issue

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Vol. 22, No 3
“Where Healthcare Marketers Connect”
www.HMExchange.com
APRIL
2013
Dana Meisberger
Ogilvy CommonHealth
Medical Media
Three Generations
Tour Italy Page 8
Corrie Bridgeman
Jim Arsenault
NEJM Group
PineRock
Adventures In Chile
Golfing Our Way
Through Ireland
Page 9
Page 12
Additional
Content Online!
Download Our New
Digital Edition.
Advertise Your
Vacation
Rental for
FREE!
See p. 3 for Details
hmexchange.com
Lisa A. Tomaszewski, Ph.D.
Lisa Healy
HMP Communications
SSCG Media Group
Beaches Turks and
Caicos
Personal Exchange
Page 14
Page 13
Also Inside...
4Announcements
6 Vacation Marketplace
Online...
hmexchange.com
More Vacation Photos
Calendar/Events
Association News
Marketplace
Contests
Mailbags
THE EXCHANGE
P.O. Box 64
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Reach the increasingly
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• Expert review and commentary on clinical
practice; important trends in health care delivery;
practical professional news.
• CME/CE articles and online tests to build credit
• Self-assessment quizzes to intrigue and educate
• Interviews with PA & NP thought leaders to
inspire and motivate
• Malpractice Chronicle, DermaDiagnosis, and
ECG Challenge departments to improve
practice management and patient care
With a brand reach of more than 150,000 clinicians each month, and
Frontline’s network of corporate and brand media incentive/discount programs,
your message will be seen through numerous touch points across multiple
platforms. Call Ken Watkins at 973-696-8658 for more information on how
Clinician Reviews can benefit your ad campaign.
THE HEALTHCARE MARKETER’S EXCHANGE
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ASSISTANT TO THE PUBLISHER
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ART DIRECTOR (Ad Submissions)
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Copyright ©2013 HEALTHCARE MARKETER’S
EX­CHANGE. All rights reserved. Address all correspondence to HEALTHCARE MARKETER’S
EX­CHANGE, LLC, P.O. Box 64, Verona, NJ 07044.
The opinions expressed are those of the authors
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of the publisher, HEALTHCARE MARKETER’S
EX­CHANGE. Available by subscription: $36 for 12
issues. Individual copies available at $4 each. Phone:
973-744-9505. Email: [email protected].
Dear Healthcare Marketer,
During the winter months, with shorter days and less daylight, I usually
suffer from (SAD) Seasonal Affective Disorder, also known as Seasonal Depression. One of the best cures is to book a vacation. So I was looking for something very inexpensive. I found a cruise to Florida and the Bahamas for seven
days on Royal Caribbean, setting sail out of Bayonne for under $3,000 for
three of us with no costs for airfare.
As you read this issue, I will be on the cruise with my girls. I booked this
trip before the recent ship mishaps including the Carnival Cruise line engine fire and the Royal
Caribbean Cruise that was hit with what they believed to be a Norovirus, leaving 108 people sick.
Pray we don’t get stuck or sick!
This summer, I will be taking the rest of my vacation time touring colleges with my daughter
Katie. I can’t believe it, but Katie will be a junior in high school next year…college is around the
corner. We know one stop is Newport, Rhode Island, to explore the waterfront university, Salve
Regina. I heard it is absolutely beautiful! I will keep you posted about all the places we visit.
And speaking of visiting, welcome to our annual Vacation issue. Even when I’m not heading for
my own vacation, I always enjoy reading about other people’s travel adventures. Lisa A. Tomaszewski, Ph.D., shares her perfect family travel pick, Beaches Turks and Caicos. Jim Arsenault takes
us along on his friend- and fun-filled golf tour of Ireland. Corrie Bridgeman travels with her family to Chile to visit her sister who’s a teacher in an international school in Santiago. And Dana
Meisberger embarks on the trip of a lifetime when three generations of her family return to their
roots on a tour through Italy. Thanks to Lisa Healy for treating us to an inside view of her life in
Personal Exchange. And if you’re making your own vacation plans, now’s the time to check out
Vacation Rentals on page 6.
Right now, we’re in the midst of collecting some of your funniest, craziest, and red-face
moments, events, or memories for our Annual Reader’s Poll June issue. Here’s one of my Funny
Vacation Memories…
Before launching The Exchange, I went on a month-long vacation with my best friend. I had
never gone on a semester abroad through college, so this was the perfect opportunity. The first half
of our vacation was an organized tour of Spain and Portugal; the second half was traveling through
Greece on our own.
When I arrived in Greece, I was dying for a hamburger and fries. I saw someone with a t-shirt
that read Hard Rock Café and thought, “That’s where we need to go to dinner.” We were staying at
the Marriott in Athens with points that I had accumulated. We hailed a cab. The driver seemed a
little confused and got out of the car to talk to a fellow cab driver. Of course, we could not understand him. We didn’t speak Greek. He then took us on a 20-minute joy ride, stopped at the bottom
of a hill, and told us that the Hard Rock was on top of the hill. We got out of the cab and climbed
up the hill. No Hard Rock. After asking several people about it, we found out that the t-shirts were
printed just to sell to American Tourists; there was no real Hard Rock Café in Athens! Needless to
say, I never got my hamburger and fries.
Tell us your story. Go to our Let’s Have Some Laughs poll at http://www.hmexchange.com/contests.html. Let’s have some fun together swapping funny stories. We’d love you to be a part of this
laughed-packed issue…and you could even Win $100!
Here’s to lots of laughs and adventures,
Coming Up...Photo Contest
Where Do You Read The Exchange?
You could win $50! Send us a photo of you
reading The Exchange in the most creative
place you can think of...
Go to www.HMExchange.com/contests.html or
Email Editor Elise at [email protected].
Advertise Your Vacation Rental in
The Exchange for FREE!
Email Denise at [email protected] or
go to www.HMExchange.com/mp.html
WIN $100!
Let’s Have Some Laughs Poll
Tell us your funniest stories!
Work
Travel
Wedding/Bar Miztvah
Everyday Mishaps
Go to www.HMExchange.com/contest.html to enter.
A P R I L 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 3 www.hmexchange.com
Announcements
Send press releases to: [email protected]
Onward & Upward
Promotions • Additions
AbelsonTaylor has announced the promotion of William Shea to Senior
Account Executive, Carrie Hixson to Senior Account Supervisor, Alexa
Stuart and Bill Morley to Account Executive, and Linda Phillips to Vice
President, and the appointment of Nichole Hermes as Employee Benefits
Manager. They can be reached at 312-894-5500.
American Dental Association (ADA) has announced the promotion of
Michael Springer to Senior Vice President for Business and Publishing. He
can be reached at 312-440-2500.
Cadient Group has announced the appointment of Tara Parente as Senior
Media Designer, Anjarli Lebron as Media Designer, Marla Dissin as
Human Resources Manager, and Luke Templin as Technical Leader for
Custom Solutions. They can be reached at 484-351-2800.
Catalyst Pharmaceutical Partners, Inc., has announced the appointment of
Bernardino Mosquera, M.D., as Vice President, Clinical Operations.
Centron has announced the appointment of Kelly Lupton as Vice President,
Account Director, Merry Lampi as Creative Supervisor, Joe Macera as
Account Coordinator, and Helen An as Senior Vice President, Associate
Creative Director. They can be reached at 646-722-8900.
Fingerpaint has announced the appointment of Elizabeth Rizzo to their
Account Service Team and Bruce Robinson to their Medical Strategy
Team.
Quadrant HealthCom, Inc. (QHI), and IMNG Medical Media, divisions of
Frontline Medical Communications, has announced the appointment of
Lee Schweizer as Manager of Digital Business Development. He can be
reached at 973-206-8013.
TGaS® Advisors has announced the appointment of Paul Crotty as Vice
President, Canadian Operations, Chris Caniz as Service Director, Digital
and Relationship Marketing Team, Bill Lycett and Ken Sher as Director
and Management Advisor for Training and Development, and Robert
Zegel as Director, Management Advisor.
WorldOne has announced the appointment of Kerry Hicks as Chairman of
the Board. He can be reached at 212-358-0800.
New & Noteworthy
Awards • Mergers
Advanced Clinical announces a year-long celebration of Advanced Group’s
25th Anniversary in 2013. For further information, visit www.advanced
clinical.com.
Bayer HealthCare and Onyx Pharmaceuticals, Inc., has received FDA
approval for Stivarga® (regorafenib) tablets to treat patients with locally
advanced, unresectable or metastatic gastrointestinal stromal tumor
(GIST) who have been previously treated with imatinib mesylate and sunitinib malate.
Capstrat was recognized with “Best of Show” distinction from the Triangle
ADDY Awards. Capstrat’s honors at the 2013 competition distinguish work
on behalf of the American Institute of CPAs, Biogen Idec, Blue Cross and
Blue Shield of North Carolina, Cotton, Inc., the North Carolina Department of Health and Human Services, M*Modal, and Red Hat. For further
information, visit www.capstrat.com.
CSL Behring has received FDA approval for a 40 g (400 mL) vial size of Privigen®, immune globulin intravenous [human]. The new vial size will sim4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m plify preparation and administration of the product when high volumes
of it are required. Privigen is approved for the treatment of patients with
primary immunodeficiency (PID), a group of rare and serious diseases of
the immune system, and provides effective protection against infection
by assisting the body in maintaining a normal level of immunoglobulin.
The first supply of Privigen in this new vial size will be introduced in June.
Genentech, a member of the Roche Group, has received FDA approval
for Kadcyla™ (ado-trastuzumab emtansine or T-DM1) for the treatment
of people with HER2-positive metastatic breast cancer (mBC) who have
received prior treatment with Herceptin® (trastuzumab) and a taxane
chemotherapy. Kadcyla is the fourth medicine from Genentech to
receive FDA approval for people with advanced cancers within the past
two years.
Harrison and Star partners with Appature to offer integrated data-driven
marketing. They selected the Seattle-based technology company due to
its exclusive focus on the healthcare industry and ability to provide marketing database, campaign management, and analytics in a state-of-theart cloud-based marketing platform. For further information, visit www.
harrisonandstar.com.
Shionogi, Inc., of Shionogi & Co., Ltd., has received FDA approval for
Osphena™ (ospemifene) tablets for the treatment of moderate to severe
dyspareunia (painful intercourse), a symptom of vulvar and vaginal
atrophy (VVA), due to menopause. Osphena™, as an estrogen agonist/
antagonist with tissue selective effects, is the first and only oral treatment
alternative to vaginal or oral steroidal estrogens for women with dyspareunia due to menopause.
R e a c h P h ys ic ia n s W o Rk in g in D i a betes,
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I have to tell you, I have heard from so many people,
I’ve started printing their responses. Number-wise I would
say I received more than 30 emails. I’m just amazed.
A few things really stand out among all the responses…while, all were encouraged by my story, some remember all too well since they were among the angels getting
me from point A to point B. These friends reminded me
of things even I forgot.
I’ve heard from some people that I haven’t seen in
years. I’ve reconnected with people that were certainly
“industry friends” and either they moved on to other
fields or retired, etc. It was so wonderful to hear from
them again.
Some of the emails mentioned something I did for
people when they were going through a rough patch;
that “paying forward” I spoke of. It has been terribly
rewarding and good for my soul to put fingers to keyboard and say “thank you.” And to you for being the
vehicle through which I was able to do this, a GREAT BIG
THANK YOU.
It has truly been a very gratifying experience.
—Elaine Gaffney
Media Specialist
Havas Health
APRIL 2013
Early mailing dates, ads fully interspersed
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*Kantar Media December 2012 Medical/Surgical Readership Study
**Essential Journal Study, Endocrinology, December 2012 – an independent study from The Matalia Group.
www.endo-society.org
© 2013 The Endocrine Society
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GORE MOUNTAIN VACATION TOWNHOME, North Creek, NY: Enjoy
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Creek on Gore Mountain, 1 mile from the Gore Mountain
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from beautiful Lake George. Great area for hiking, rock climbing, kayaking, white water rafting on the Hudson River, or
just sitting on the deck and being lazy! Available for weekend, midweek, and weekly rentals. 3 BR/2 1/2 Baths, sleeps
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SUNKISSED BEACH HOUSE, Emerald Isle, NC: Enjoy the beautiful
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is newly renovated and exceptionally clean. Comfortably
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is $2800/week and it includes everything. Please ask about
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email me at [email protected]. Thank you so much.
AMAGANSETT, Long Island, NY: Short walk to bay beaches,
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Five minutes to Jackson Pollack museum and 10 to galleries
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canoe for use on Peconic Bay and several bikes. Dates flexible
for July, August, and last week of June. Please contact stonec@
mail.montclair.edu, call 973-239-4945 and leave message, or
call 201-600-8542 (cell phone).
home just a short ride to the beaches and village. This home
is comfy and has a country touch. The layout offers a sweeping living space of living room with stone fireplace, dining
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Email Denise at [email protected] or go to HMExchange.com/mp.html
APRIL 2013
“It gives me what’s the latest
before my patients see it
on the Web. It gives me a
heads up of what’s coming
and what my patients are
going to ask me next.”
COL Antonia Silva-Hale,
MD FACP
Brentwood, TN
“You can always find clinical
pearls that you can use in your
practice. And you can always
think of recent patients that
you’ve seen where an article
will touch on some aspect of
their care.”
Raymond Basri, MD, FACP
Middletown, NY
“It’s the best voice for
internal medicine … has
great scientific articles.”
Charles Wittnam, MD
Billings, MT
“It helps me to be a better
doctor.”
Paul F. Dende, DO, FACP
Hanover, PA
ACPHOSPITALIST Annals of Internal Medicine
www.acphospitalist.org • April 2012
5 June 2012
Annals of Internal Medicine
Volume 156 • Number 11
An Official Publication of the American College of Physicians
FUNGUS AMONG US
EAST HAMPTON, Long Island, NY: Beautiful, new, traditional
Advertise Your Vacation Rental in The Exchange for FREE!
6 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m “
If you’re going to select a single
journal to read through and through,
Annals of Internal Medicine has
virtually everything that you’re going
to need to know about medicine.
David H. Gremillion, MD FACP
Wake Forest, NC
www.annals.org
Established in 1927 by the American College of Physicians
Original Research
HARMFUL SPECIES
ON THE RISE
Secondary Gastrointestinal Cancer in Childhood Cancer Survivors.
A Cohort Study Henderson, Oeffinger, Whitton, and others
757
Prediction of Heart Failure Mortality in Emergent Care. A Cohort
Study Lee, Stitt, Austin, Stukel, Schull, Chong, and others
767
Effect of the Medicare Part D Coverage Gap on Medication Use
Among Patients With Hypertension and Hyperlipidemia
776
Li, McElligott, Bergquist, Schwartz, and Doshi
Reviews
Estimating Equations for Glomerular Filtration Rate in the Era of
Creatinine Standardization. A Systematic Review
785
Earley, Miskulin, Lamb, Levey, and Uhlig
LETTERS 838
COMPLETE CONTENTS I-9
Screening Women for Intimate Partner Violence: A Systematic Review
to Update the U.S. Preventive Services Task Force Recommendation
796
Nelson, Bougatsos, and Blazina
Research and Reporting Methods
Conflicts of Interest Ethics: Silencing Expertise in the Development of
International Clinical Practice Guidelines
809
Jones, Barkun, Lu, Enns, Sinclair, Martel, and others
Clinical Guideline
Plus:
Diagnosing gout p. 18
Open records
p. 22
Managing fluids
in sepsis
p. 26
NONPROFIT
US POSTAGE
PAID
MAILED FROM
ZIP 60440
PERMIT 948
TOWNHOME FOR RENT, New Jersey Shore: Thinking of moving
Physicians everywhere
are talking about
ACP publications
Guidelines for Improving Entry Into and Retention in Care and
Antiretroviral Adherence for Persons With HIV: Evidence-Based
Recommendations From an International Association of Physicians
in AIDS Care Panel Thompson, Mugavero, Amico, and others
Editorial
The Doughnut Hole: It’s About Medication Adherence Roumie
On Being a0ATIENT
Big Incision Baruch
In the Clinic
Travel Medicine
817
834
836
ITC6-1
• Credible • Influential • Relevant • Practical • Clinical • Essential Reads
Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440
Kenny Watkins at [email protected] or 973-785-4839
ADS1061
Unforgettable!
Adventures In Chile
THREE GENERATIONS TOUR ITALY
by
Dana Meisberger
A
few years ago, my grandfather decided he wanted to
travel to Italy to see where his father was born and
raised. He and my grandmother did not want to travel
such a distance by themselves, so they asked for my immediate family to join them. I am thankful my parents accepted and in August of that year, I embarked on a 12-day bus
tour around Italy (Trafalgar Tours, www.TrafalgarTours.com)
with my parents, grandparents, and sister. The six of us visited more than 10 major Italian cities and made memories
that I’ll never forget.
FROM ARTIFACTS TO THE OCEAN BLUE
The trip kicked off with a drive to the ancient ruins of
Pompeii and a walking tour through the excavations of
artifacts preserved by Mt. Vesuvius. Our journey continued
to the quaint town of Sorrento where we had lunch at a
secluded farm, which specialized in homemade mozzarella
and authentic limoncello (lemon liqueur). Later that day,
we crossed the Bay of Naples and drove to the beautiful
Isle of Capri. The exotic
charm of Capri was undeniable – a tall, colorful
mountainside and beautiful coastline unfolds
into the warm Mediterranean. One of my favorite
memories was taking a
chartered boat tour into
the sea and being able to
jump off into the clear
blue waters for an afternoon swim. The Mediterranean was so blue that
you could easily see 60
feet down.
TRAVELING THROUGH THE
AGES AND CANALS
like St. Francis
Basilica, we drove
through the smallest Republic in the
world, San Marino.
We arrived at Venice that night,
and decided to
spend the evening
listening to live
music and sipping
Venice gondola ride.
cappuccinos in St.
Mark’s Square. There’s no more famous tour than a gondola
ride through the canals of Venice, but I must admit I was a
little frightened we would tip into the murky waters at any
moment.
DUOMO, DAVID, AND PISA
After a day trip to the colorful seaside town of Burano,
we left for Florence. There we hiked the 463 steps up to the
dome of the cathedral Duomo and saw the renowned statue
of David. We were awestruck by all the red roofs throughout the city. During a day trip, we visited one of the most
recognized buildings in the entire world, the Leaning Tower
of Pisa. Of course, my sister and I took the most infamous
tourist picture of all time – pushing over the tower! Our
tour guide warned us that Pisa was the “Canal Street” of
Italy. All that meant was that I came away with a few more
souvenirs than I needed.
WHEN IN ROME…
At this point, I thought nothing could top Florence. It
was charming and beautiful, filled with art and great food,
and the picture of what I thought “true” Italy would be.
However, our next and last stop would be my favorite.
Rome! We drove through Siena to Italy’s capital and settled
Continued on page 10
After a few relaxing
days in Capri – and
Dana and the Capri hills.
more than one gourmet Italian dinner on the water – we left for a short drive
through Naples. Climbing the hills, we made it to Assisi and
stayed in a medieval hotel, which fit in perfectly with the
cityscape. I distinctly remember it was the only hotel I’ve
ever stayed in that did not have a TV, but the shuttered windows that opened up to the landscaped hills was the perfect
setting to read a good book. (I chose The Da Vinci Code, for
obvious reasons.) After a trip to some historic landmarks
Dana and her sister, Kelly, in Burano.
8 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m I
by
Corrie Bridgeman
n my family, we love to travel.
My older sister Alissa, a high school English teacher, has
taken it to another level, moving to far-flung corners of
the Earth to teach at international schools. After a three-year
stint in Singapore, she grew homesick and moved back to
the Boston area. The itch came again last spring, and she
accepted a position teaching sixth-graders at the Nido de
Aguilas International School in Santiago, Chile. She moved
with her fiancé George in July, and we immediately began
planning our visit.
volcano in the region, Villaricca, with a small plume of
smoke emanating from the top. As you can imagine, Pucon
is a very popular summer travel destination for Chileans,
as it offers beautiful landscapes, several national parks, lots
of outdoor adventure (from fishing to whitewater rafting),
and a great little downtown area filled with restaurants and
shops. I highly recommend it!
HIGH-FLYING ADVENTURE IN THE ANDES
During our time in Pucon, we went zip-lining in the tree
canopies (mom sat this one out), hiked to waterfalls and
beautiful vistas in Huerquehue National Park, visited the
SUNNY SANTIAGO HERE WE COME
Right after Christmas, my mom Jane, husband Ryan,
Termas Geometricas natural thermal hot springs, and went
and I made the long trip down to Santiago – about 12 hours
horseback riding (mom wishes she sat this one out).
total flying time. Luckily,
Turns out, the horseback
the time difference is only
riding was the most interesttwo hours, so that helped
ing and exciting experience
with jet lag. It also helped
we had during our time in
that when we left Boston it
Pucon, and it was definitely
was freezing cold, and we
my favorite. It was also very
stepped off the plane into
“Chilean.” I’m sure the
85-degree dry, lovely heat.
language barrier had a lot
With the Andes Mountains
to do with it as well! (Alissa
as a backdrop to the city,
and George’s Spanish is a
Santiago was beautiful.
work-in-progress, and ours
was very minimal.) My sisWINE ANYONE?
ter was given the name of a
In our first few days, we
rancher from a friend weeks
traveled out to the coast to
before we arrived, and made
visit the bustling seaport
the arrangements for us. But
town of Valparaiso. From
Hiking in Huerquehue National Park.
when we called to doubleafar, it is sight: built on
check a few days prior – they had no record of it. They just
steep hillsides, overlooking the Pacific Ocean, with buildings
kept telling us, “Call back tomorrow.” Finally, they told us
in all colors of the rainbow. But as we explored all the little
they couldn’t take us and gave us another person’s name.
nooks and crannies of the city, we found that it was a little
He told us to “call back tomorrow” too. But we finally met
more gritty and dirty than we were hoping for. Adding to the
up in-person and drove out to the farm.
charm, we were inadvertently adopted by a pack of wild dogs
for the afternoon, following us around everywhere we went.
CRAZY HORSES
So we decided it was time to head out to wine country! HowThere were five in our party, plus three people from the
ever, piling five people into a small Volkswagen Polo with
farm going out on the ride. They assigned us our horses, but
a stick shift made for some interesting (and scary!) driving
warned us that the female horses did NOT get along (funny
along the very narrow, and very steep streets.
how this crosses species) and to keep them FAR away from
each other. Since I had the “most experience” (which is a
HOUSE WITH A VIEW
stretch in of itself), I was assigned the most difficult horse.
After a couple of days in Santiago, we flew south to the
Her name was Reina, or “queen” in Spanish – how fitting!
Northern Patagonian region, where we would spend the bulk
Then, one of the ranchers was attempting to get on his
of our trip. After some travel delays (Chileans move way too
horse, when all of a sudden, the horse started whinnying,
slow for this impatient American!), we finally arrived at our
bucking, running – and threw the man to the ground! He
destination, the town of Pucon. We rented a house high up
was okay, but we were all thinking, “What have we gotten
on a mountainside, with beautiful views of Lake Villaricca.
ourselves into?!” Unlike in America, where you would norEverywhere you looked, there were lush green mountains
mally sign your life away doing something like this, there
that reminded me of Hawaii, large lakes, and several volcawas no paperwork at all, no instructions on safety – nothing.
noes. On most days, you could see the peak of the largest
Continued on page 10
APRIL 2013
A P R I L 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 9 Chile
Continued from page 9
We started trekking through a dense forest, heading
eventually to a large waterfall. Up, up, up we went, holding onto our horses for dear life. At one point, there was a
very steep drop, and instead of going where she was supposed to, Reina went the opposite way and I fell off of her!
I was okay, but rattled. After a brief kicking altercation with
Ryan’s horse, Reina and I got back on the trail. We were now
in hour four of what was supposed to be a three-hour trip (it
was over six hours in the end).
After riding alongside a glacier-made wide ravine, we
arrived at the farm’s rustic mountaintop cabin. We were all
very relieved to get off the horses and get our feet on solid
ground. We built a fire and beer was passed around (“Is this
a good idea?”), as we took in the view of the waterfall. Francisco, one of the ranchers, came out from the woods with
several sticks in hand. He proceeded to rip them down with
a huge machete, then he
skewered small sausages
with them, and handed
them to each of us. We
were happy to eat, but all
of us were also afraid of
the machete!
Back on the horses
we went. Down, down,
down. Along the way, our
guides asked us to stop,
get off the horses, and lead
each of our horses down
another very steep hillside covered in loose dirt,
mud, and gravel. I was
first in line and thought,
“I must be misunderstandTermas Geometricas Natural Thermal
ing them. They want me
Hot Springs.
to do WHAT?” I thought
for sure Reina was going to end up on top of me as we both
stumbled down the hill, but we all made it through. Finally,
we were back on the dirt road leading back to the farm. All
of a sudden, it felt like the earth was shaking. A group of
about a dozen horses, thankfully behind a fence, came running up to us. Francisco told us, “They’re all females. Hold
on tight – these ladies do NOT like each other!” My poor
mother was terrified. Reina started whinnying and bucking,
and I thought, “This is it, I’m getting thrown. Chrissy and
Lew will have to wheel me around in a wheelchair to our
sales calls.” Finally, Mom calmed down. We made it back to
the farm safe and sound. We piled back in the car and got
the heck out of there!
In the end, our trip was amazing. Chile is beautiful, the
people were very kind, the wine was good, and the food was
decent. I feel very fortunate to have gone and had the time to
spend with my family. But as much as I love to travel, I wish
my sister was closer. Who knows where she will end up next!
Corrie Bridgeman is Regional Sales Director, NEJM Group, 860
Winter Street, Waltham, MA 02451. She can be reached at 781775-1287 or [email protected].
1 0 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m Italy
Continued from page 8
into our last hotel, filled
with marble columns and
eccentric furniture. My first
memory of Rome was driving through the busy streets
and suddenly turning past
the massive Colosseum.
I c o u l d n ’t f a t h o m h o w
the locals could walk by
the Colosseum every day,
just like we walk by a New
York City skyscraper. The
skyscraper could be a hundred years old, but this was Dana making a wish at the Trevi Fountain.
1,900 years old! The sheer history of the city amazed me.
Of course, there were also trips to the other famous landmarks such as the Vatican, Spanish Steps, Sistine Chapel,
Pantheon, and Trevi Fountain. Not only were the sights
amazing, but the food and wine were beyond delicious!
Italy is where I first caught the “wine bug.” Meals ranged
from elegant Italian feasts to pizza and gelato. It was some
of the best food I’ve ever tasted. On our last night we
attended a dinner theater with a performance of a traditional Italian opera. My dad was chosen as a “special guest”
during one of the comedy skits. We all laughed so hard and
have plenty of pictures for future blackmail.
They still just can’t put it down
A SHARED EXPERIENCE WE’LL ALWAYS REMEMBER
But what, out of all of this, do I remember the most? The
company. It was a time for my family to reconnect. I got
to see the joy on my grandparents’ faces when they visited
sights that they dreamed of seeing for a lifetime. I got to
see my grandfather take a picture in front of the docks of
Naples where his father was from. And now I get to reminisce with them time and time again about the fun that we
had. It was an experience shared by three generations, and
one that none of us will ever forget.
Still the best-read journal in primary
care by nearly every conceivable
measurement, including total
readers, average issue readers,
high readers, and average page
exposures.1 American Family
Physician also delivers over 8,000
family physicians who are on the
AMA’s Do Not Contact list2 and
is named “essential” 2:1 over the
next leading journal.3
To learn more about what the research shows,
call John Molluso or Mickey Cotter at (201) 288-4440,
or visit www.aafp.org/journals/adinfo.
References: 1. Primary Care. Medical/Surgical Study [slide presentation].
New York, NY: Kantar Media; 2011. 2. Data on file, American Academy
of Family Physicians, 2012. 3. The Essential Journal Study in Primary Care,
The Matalia Group, 2011.
®
The family in front of the beautiful waters in Capri.
Indispensable as Written
Dana Meisberger is Senior Media Planner, Ogilvy CommonHealth Medical Media, 636 11th Avenue, 5th Floor, New York,
NY 10036. She can be reached at 212-237-4334 or dana.
[email protected].
APRIL 2013
Ireland
Golfing Our Way Through
O
by Jim
ne of my favorite trips was a fabulous golf tour through
Ireland with a group of 8 guys, for a week. We had all
been friends since high school.
It was a trip inspired by the many friends we had all lost
on the awful day of 9/11. In fact, two of my friends who
joined us had lost brothers who worked at Cantor Fitzgerald…And my wife and I knew 14 people who we had grown
up with – from grammar school through college – who
didn’t come home that dark day. Time passes and things
happen as we had all learned through this tragedy, so it was
time to seize the moment. One evening we all got together
and decided to go on a golf trip to Ireland.
IRELAND AND GOLF – PERFECT TOGETHER
Arsenault
balls from different golf courses around the world. We spent
many a late night there reminiscing about our friends who
had passed and our day on the links.
Another great hotel we stayed at was the Butler Arms
Hotel, which is close to Waterville Golf Club on the Ring of
Kerry. Waterville is Tiger Woods’ favorite place to play and
there is a statue dedicated to the late Payne Stewart, who
also loved Waterville. When you enter the hotel, the walls
are lined with pictures of famous people, among them many
golfers who have stayed there.
Lahinch Golf Club features one of the tougher links
courses we played, set right beside the Atlantic Ocean. While
we played, we observed a dozen surfers battling the waves;
it was very windy. On one of the holes, a gentleman comes
out of a hole in a hill with a flag to direct you to the green,
which is a blind shot below and behind the hill. I’ve never
seen anything like
it, but without his
guidance and sense
of the wind force,
y o u w o u l d n ’t b e
able to get close to
the hole.
Ireland is a small country, but it’s one of the top golf destinations in the world and the Southwest, in particular, offers
some of the best world-class links courses anywhere. Most
of the friends I went
with were not avid
golfers; it was more
for the camaraderie
and in the memory
of our friends that we
decided to go. I had
been golfing in IreSINGING SCENE
land twice before. So
Following this
we booked our trip
round of golf, we
through Carr Golf
enjoyed a meal at
Tours (www.carrgolf.
one of the most
Standing with the Payne Stewart statue at Waterville Golf Club.
com), the travel agent
memorable restauI had used. We chose a tour that included five golf courses
rants we visited, Nicks Fish House. Our dinner at Nicks start– Tralee, Old Head, Ballybunion (Old Course), Lahinch, and
ed downstairs at the bar. There you ordered your meal before
Waterville. Each golf course has its own identity but to me
you went to your seats in the candlelit dining room upstairs.
Tralee was the most beautiful and scenic. The locals say playOur driver Tony McMahon warned us that crazy things haping the back nine holes there is like walking in heaven.
pen at Nicks and they didn’t disappoint. During our dinner,
a group of folks sitting next to us broke out singing Irish
A TYPICAL DAY
rebel songs in beautiful voices. Afterwards, we returned to
We started at 6 a.m. with a hearty Irish breakfast. Then
the downstairs bar, which now had a rocking band playing.
we hopped on our luxury bus and headed to the golf course.
This band doesn’t even get paid; they play for the love of it.
Each day we played a different course. Tee time was usually
around 8-9 a.m., so by the time we finished we had a late
UNFORGETTABLE
lunch with a couple pints of Guinness and a toast to our fallThe trip with my friends was an experience I’ll never foren brothers. Since it was raining most of the time while we
get. I would highly recommend to everyone to experience
were there, to take away the chill, we all ordered the soups,
the wonder and warmth of the kind people and beautiful
which were always delicious. After lunch, we would get back
golf courses of Ireland. I recently got together with these
on the bus and head off to another destination.
same friends and we all agreed it’s time for another trip to
the Emerald Isle.
WELCOMING ACCOMMODATIONS AND VARYING COURSES
If you decide on Carr Golf Tours, ask for Tony McMahon
One of the hotels we stayed at is the Killeen House, a
as your driver. He is simply the nicest and most entertaining
fantastic little hotel of maybe 20 rooms out in the country,
gent you’ll ever meet.
on the outskirts of Killarney. The owners, Michael and Geraldine are two of the nicest people I’ve ever met; they made
Jim Arsenault is Vice President Account Director, PineRock,
us feel so welcome. The bar at the hotel is run on the honor
12 West 21st Street, 9th Floor, New York, NY 10010. He can be
system. So when you made yourself a drink, you wrote your
reached at 212-414-8345 (o), 917-282-8392 (c), or jarsenault@
name and cocktail in a book on the bar. The bar room is no
pinerock.com.
bigger than 20’ x 20,’ and all the walls are covered with golf
1 2 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m APRIL 2013
BEACHES
Turks and Caicos
As Close to Paradise as a Parent Can Get
by
Lisa A. Tomaszewski, Ph.D.
I
always say that when you are traveling with a toddler, you
aren’t going on vacation; you are just enjoying a pleasant
change of scenery. There are constant needs to meet – food
that is picky-eater approved, kid-friendly entertainment,
and safe play environments, to name but a few. Plus, even
the best of kids have their moments of protest, which is a
nice way of saying red-inface, lungs-at-full-volume
tantrums. So what is a parent
to do?
tastic Italian cuisine offered in both sit-down and buffetstyle dining. I also enjoyed going to Soy, the resort’s sushi
bar. The wait staff is extra attentive and encourages you to
be adventurous in your selections.
For “parent’s night out,” there are two adult-only restaurants, Le Petite Chateau and Sapodillas. Le Petite Chateau’s
French cuisine is incredibly well prepared and the
service rivals any high-end
restaurant. Sapodillas’ Caribbean menu presents you
FAMILY LUXURY
with the authentic tastes of
F i n d i n g a l u x u r y, a l l this island destination.
inclusive resort that is also
Many parents reading
kid-friendly seemed less likely
this may ask, “But what am
than bumping into Sasquatch
I going to feed my super
at a convention of unicorns.
picky toddler?” Bobby Dee’s
But I had hope. Hailed on
is a 50’s diner with plenty
the Mommy chat rooms,
of kid-friendly options, and
Trip Advisor, and Facebook,
there are three pizzerias to
Beaches Turks and Caicos kept
choose from. Plus, the staff
coming up, so I decided to
The pool at the Italian Village.
will go out of their way to
take a chance and book a trip.
make sure your children are just as excited about their meal
LIFESTYLE CHOICE
as you are about yours no matter where you go.
When we visited Beaches Turks and Caicos we had three
villages to choose from – the Caribbean Village is the oldest,
ENDLESS FAMILY FUN
This is where Beaches really hits a home run – there is a
but is constantly being updated; the French Village embraces
waterpark, complete with a lazy river, four waterslides, and a
a European ambiance; and the Italian Village features bussurf simulator, plus toddler-friendly water attractions as well.
tling poolside activity. And, as of November 2013, Beaches
The whole family will be entertained – and you will burn off
will be adding the Key West Village to its property choices.
all you ate trying to keep up with the little ones.
Guests have access to all villages, so picking one simply
For added smiles, the Sesame Street gang are permanent
determines where your room is located and what accommoresidents at Beaches and the resort has plenty of activities for
dations are available to you (single rooms, suites, villas, etc.).
your kids to interact with them. Even the tweens get a little
Traveling with my husband, my mom, and my three-yearstar struck when Big Bird walks by.
old, we chose the Italian Village, with family suites to keep
There is also a gorgeous beach hugging the edge of the
everyone happy and comfortable. These rooms are beautiproperty. The sand is powdery white and the water is crystal
fully appointed with just enough room for everyone to have
blue – rivaling any of its Caribbean cousins. Parents and kids
their space.
construct delightfully misshapen castles and run into the
FABULOUS FOOD EXPERIENCES
water to rinse off their “building materials.”
Although all-inclusive resorts, like Beaches, are often criticized for lackluster and repetitive dining options, Beaches is
the exception
to the rule.
Beaches will
soon boast
16 eateries
from which
to choose...
and it’s not all
buffet-style!
Marios is one
of my favorMy husband, son, and I waiting for the Sesame Street Parade. ites with fan-
BOOK US!
This past January marks our second trip to Beaches – and
we have already booked next year’s adventure. Beaches delivers high-quality and high-value – yet you’re surrounded by
parents just like you who are negotiating naptimes, averting
disaster over a misplaced toy, and most importantly laughing and enjoying paradise with the people they love most.
Lisa A. Tomaszewski, Ph.D., is Director of Medical Communications, Life Science Division, HMP Communications, LLC, 83
General Warren Boulevard, Suite 100, Malvern, PA 19355. She
can be reached at [email protected] or
610-560-0500, ext. 318.
A P R I L 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 1 3 Our Name Says It All
www.hmexchange.com
PERSONAL EXCHANG
E
Lisa Healy
What age would you like to be right now?
Nine, so I would know what drama to expect this year
from Maeve.
Birthplace: Queens, New York
Marital Status: Anthony and I have been together
16 years.
Children: One daughter, Maeve, 9; and a
stepdaughter, Natalia, 26
Occupation: Vice President, Associate Media
Director of Multichannel Media at SSCG
Media Group
Years in Industry: 15 years
College: St. John’s University, B.S., and St. John’s
University School of Law, J.D.
If you could have lunch with any person, living or
dead, who would it be?
Pope John Paul II. I think he was such an incredible person. There was something about him that reminded me
of my Nana. I was lucky to have a private audience (our
group and many others) with him when I was in college
and got to kiss his ring.
Do you have any pets?
We have two rescue dogs, Petey and Mazi.
What is your favorite vacation spot?
Anything Disney. We have done the resorts and a cruise.
They know how to create great family memories. Our first
family trip to Disney we stayed at the Animal Kingdom.
Our room had a balcony and every morning and evening
we would get to see zebras, giraffes, and other exotic
animals. Another Disney trip was a cruise on the Disney
Dream. We booked our trip during its inaugural sailing.
The ship was absolutely spectacular with marble and brass
everywhere. There were activities for all ages. The best part
of the cruise was a Q&A with some of the entertainers.
We got an inside look of their lives. So extremely different
than mine.
What do you know for sure?
That I am truly blessed. I have the most incredible life
because of my family. I love my life and I am completely
fulfilled.
What three adjectives best describe you?
Fun, caring, and someone recently said to me that I am
brave.
What’s the last good book you’ve read?
A Dog’s Journey by W. Bruce Cameron. It is a sequel to A
Dog’s Purpose. If you are a dog person, it is a must-read. It
is told from the dog’s perspective and it is dead-on.
1 4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m What would you do or buy if you won the lottery?
It sounds crazy but I would buy a working farm. I would
invite any of my friends and family to come and live on
the farm. We would all travel while it was being redone
for all our needs.
Who is your personal hero/heroine...mentor?
My Nana. She was the nicest person I have ever known
and never got mad. She made an incredible life for herself
and her family after coming here from Ireland at the age
of 13.
What are your hobbies?
This is not necessarily a hobby, but I am currently the
President of our Lake Association. There are many issues
and challenges associated with keeping a lake healthy
and viable, which requires a significant amount of time.
This is my third year as president and before that I was
part of the board for seven years. I am very lucky because
we have very dedicated and smart people on our current
board. We are all volunteers and everyone gives so much
of themselves. In our world today, this is very rewarding
to see. Another big reason why I do this is for Maeve. I
love that Maeve is growing up in a lake neighborhood. It
is like a growing up in another era.
Who was your favorite teacher?
MEDIMEDIA
What was your very first job?
Taking the census the summer before ninth grade.
What one little thing always makes you happy?
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Dr. D’Angelo. He totally got me and gave me such confidence at a time (high school) when it is in short supply.
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Maeve’s smile.
Have you ever had a brush with fame?
I was on Wonderama and Bob McAllister sat next to me
during “Good News.”
What is your favorite quote?
“Laugh to forget but don’t forget to laugh.” Laughing can
be so healing and can rejuvenate any situation.
What was the best present you ever received?
My daughter Maeve.
What is your most memorable birthday?
When I turned 25. My mom gave me 25 individual
presents.
It’s who we are. It’s what we do.
We are a full-service agency dedicated to managed markets.
Our singular focus makes us an exceptional strategic partner,
giving you the smart edge.
What is one thing you can’t live without?
My family.
Lisa Healy is Vice President, Associate Director of Multichan-
CALL US TO LEARN MORE.
nel Media SSCG Media Group, 220 East 42nd Street, New York,
NY 10017. She can be reached at 212-907-4280 or LHealy@
SSCGMedia.com.
www.medimediamanagedmarkets.com
APRIL 2013
Lee Termini 267-685-2702
More Views From Our Writers’ Vacations
BEACHES
Turks and Caicos
by
Lisa A. Tomaszewski, Ph.D.
My three-year-old son William enjoying the gorgeous beach.
Unforgettable!
The pirate ship water play area
for little guests.
THREE GENERATIONS TOUR ITALY
by
Dana Meisberger
A pretty statue in the
Italian Village at Beaches.
Group Practice Journal.
Bullseye!
Golfing Our Way Through
Ireland
by Jim
Arsenault
Dana in a quaint
hotel in Assisi.
If you're targeting physician leaders and administrators
at every medical group and health system in the nation,
set your sites on Group Practice Journal, the publication
that has led the field for over 60 years.
To tap into Group Practice Journal’s deep experience, outstanding reach and creative
programs, contact David O'Leary today at (301) 652-8862 or [email protected].
Having pints of Guinness at Old Head Golf links.
Dana and her sister, Kelly, at St. Mark’s Square.
A P R I L 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 1 7 www.hmexchange.com
MAY
Must-Know Industry Events
1-5 PHOENIX, AZ
8-11 DENVER, CO
22nd Annual American Association of
Clinical Endocrinologists Scientific and
Clinical Congress, 678-341-3074
Heart Rhythm 2013: 34th Annual Scientific
Sessions, 202-464-3400
2-5 GRAPEVINE, TX
4-8 SAN DIEGO, CA
6-7 PHILADELPHIA, PA
The Center for Business Intelligence
is sponsoring “10th Forum on Patient
Reported Outcomes (PRO),” 800-817-8601
8-9 PHILADELPHIA, PA
ExL Pharma is sponsoring “Big Data for
Pharma,” 866-207-6528
JUNE
166th Annual Meeting of the American
Psychiatric Association, 888-357-7924
7-9 PALM BEACH, FL
18-23 SAN DIEGO, CA
Anesthesiologists Annual Meeting,
51st Annual American Society of
Neuroradiology Meeting,
630-574-0220
850-656-8848
NEW JERSEY
May
ExL Pharma is sponsoring “4th
22-23 PHILADELPHIA, PA
Digital Pharma West,” 866-207-6528
The Center for Business Intelligence
MAY
1 8 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m 2013
19 - New Jersey Ballet: Beauty and
the Beast/Peter the Wolf
20-If You Give A Mouse a Cookie
and other Storybooks
The Wellmont Theatre
5 Seymour Street, Montclair,
877-935-5668
2-Volbeat
5 - Silversun Pickups
9 - Lindsey Stirling
10 - Southside Johnny &
The Asbury Jukes
11 - Dark Star Orchestra
16 - The Flaming Lips
NEW YORK
2013 Florida Society of
24-27 BURLINGAME, CA
Fun Things To Do
State Theatre
15 Livingston Avenue, New Brunswick,
732-246-7469
3,4-Hair
5-Alice’s Adventure in
Wonderland in HD, Royal Ballet
8 - Super WHY Live! You’ve Got
The Power!
9 - Straight No Chaser
11 - Liza Minnelli in Concert
13 - Marie Osmond: SmartTalk
ConnectedConversations
14-Chicago
19-New Jersey Symphony Orchestra
21 - An Evening with Dudu Fisher
Mayo Performing Arts Center
100 South Street, Morristown,
973-539-8008
3 - A Night with Captain Sig &
Friends from Deadliest Catch
4 - Kathleen Battle, Soprano
5 - Buddy Valastro: The Cake Boss
9 - ZZ Top
10 - The Fab Four: The Ultimate
Beatles Tribute
11 - Joy Behar
12 - Scotty McCreery
17 - Manhattan Transfer
18 - New Jersey Ballet: Don Quixote
23 NEW YORK, NY
MEETINGS IN
18-22 SAN FRANCISCO, CA
2013 American Urological Association
Annual Meeting, 410-689-3932
is sponsoring “Alternative Pharma
Distribution Strategies,” 800-817-8601
AMM Educational Meeting, www.
ammonline.org
14-16 SAN FRANCISCO, CA
Institute for International Research is
sponsoring “The Future of Consumer
Intelligence,” 888-670-8200
American Geriatrics Society Scientific
Meeting, 212-308-1414
2013
May
Barclays Center
620 Atlantic Avenue, Brooklyn,
877-772-5849
4,5 - Rihanna
18 - The Killers
Beacon Theatre
2124 Broadway, New York, 866-858-0008
2 - Super WHY Live!
3 - Ben Harper &
Charlie Musselwhite
4 - Big Apple Comedy Jam
14 - Iron & Wine
15-Raphael
16-18- Joe Bonamassa
20-26-Tom Petty and the Heartbreakers
Carnegie Hall
881 Seventh Avenue, New York,
212-247-7800
1 - Richard Goode
2 - The Philadelphia Orchestra
3 - Kristin Chenoweth
5 - Spring for Music:
New York Philharmonic
6 - Spring for Music:
Seattle Symphony
7 - Spring for Music:
Rochester Philharmonic Orchestra
8 - Spring for Music:
Winnipeg Symphony Orchestra
9 - Spring for Music:
Cincinnati Symphony Orchestra
10 - Spring for Music:
Pittsburgh Symphony Orchestra
11 - The MET Orchestra
15 - Emanuel Ax
16,17,18 - Bavarian Radio Symphony
Orchestra
24 - American Protégé Winners
Recital
30 - American Symphony Orchestra
31 - Tallinn Chamber Orchestra
Estonian Philharmonic
Chamber Choir
APRIL 2013