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Vol. 22, No 7
“Where Healthcare Marketers Connect”
www.HMExchange.com
AUGUST
2013
Terry Krongold
Rich Snow
Bill Hahn
Novartis Pharmaceuticals Corp.
Rich Snow Media
Science Branding
Bella Italia!
Summer Favorites and
a Little Fire
A Season of
Celebrations
Page 8
Page 8
Karysse Robinson
Sharon Ames
Mike Weiss
Communications Media, Inc. (CMI)
Advanstar
Advanstar
Fruits of Summer
No car, no problem!
Page 9
Page 10
Mike & Andy’s
Excellent Adventure
Page 6
Also Inside...
4Announcements
13Calendar
Online...
hmexchange.com
Events in the Cities
Association News
Marketplace
Contests
Mailbags
Page 11
Download Our Digital Edition!
hmexchange.com
AJ Dopwell
Razorfish Healthware
Personal Exchange
Page 14
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*Annals of Internal Medicine (Office and Hospital)
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Combined, Tables 111 and 211
NEW: Ask about the ACP Digital Network – online, mobile, and e-mail offerings
ACPHOSPITALIST
www.acphospitalist.org • April 2013
An Official Publication of the American College of Physicians
16 April 2013
Annals of Internal Medicine
Volume 158 • Number 8
RELIEVING
PAIN
WISELY
Established in 1927 by the American College of Physicians
Original Research
Patient-Centered Decision Making and Health Care Outcomes.
An Observational Study
573
Weiner, Schwartz, Sharma, Binns-Calvey, Ashley, and others
Short-Term Outcomes of Screening Mammography Using Computer-Aided
Detection. A Population-Based Study of Medicare Enrollees
580
Fenton, Xing, Elmore, Bang, Chen, Lindfors, and Baldwin
Opportunistic Screening for Osteoporosis Using Abdominal Computed
Tomography Scans Obtained for Other Indications
588
Pickhardt, Pooler, Lauder, Muñoz del Rio, Bruce, and Binkley
Reviews
Risk Prediction Models for Patients With Chronic Kidney Disease.
A Systematic Review
596
Tangri, Kitsios, Inker, Griffith, Naimark, Walker, and others
AD LIBITUM 633, 634
LETTERS 635
COMPLETE CONTENTS I-7
Plus:
Documenting pain
Use of Medications to Reduce Risk for Primary Breast Cancer:
A Systematic Review for the U.S. Preventive Services Task Force
604
Nelson, Smith, Griffin, and Fu
Update
Update in General Internal Medicine: Evidence Published in 2012
p. 14
615
Rusk and Cato
Position Paper
Sickle cell disease p. 18
Online Medical Professionalism: Patient and Public Relationships:
Policy Statement From the American College of Physicians and the
Federation of State Medical Boards
Making EHRs work
for you
p. 25
620
Farnan, Snyder Sulmasy, Worster, Chaudhry, and others
Editorials
Contextualizing Patient-Centered Care to Fulfill Its Promise of Better
Health Outcomes: Beyond Who, What, and Why
628
Aboumatar and Cooper
Conventional Computed Tomography Imaging and Bone Mineral
Density: Opportunistic Screening or “Incidentaloporosis”?
630
NONPROFIT
US POSTAGE
PAID
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ZIP 60440
PERMIT 948
Majumdar and Leslie
On Being a Doctor
The Racist Patient Jain
ACP Journal Club
Relish the rest of summer!
“Some of the best memories are made
in flip flops.”
—Kellie Elmore
+
JOIN THE FUN WITH OUR KIDS FAMILY ISSUE!
Share your most memorable stories – funny, moving, or meaningful – about your kids or
grandkids, your nieces or nephews! Send us your best tips and ideas for family fun. And
don’t forget pictures!
• Recipes
• Bragging Rights
• Kid Tips
• Best/Worst Vacations
and Adventures
• Quotable Quips
• Family Photos
•Birth and Wedding
Announcements
• Kid Kontributions
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It has been a crazy month getting our summer schedules straight around
here. Every parent’s lament, right? It’s awesome to have the flexibility of summer, but it shakes up the routine and challenges the balance of work and play.
I think we’ve finally got it down…
Maddie is doing a few camps. Her interests are very varied, so she’s chosen
to focus on her top favorite passions – Music, Art, and Basketball. I wish I were
as well-rounded and talented as Maddie. She’s both creative and athletic!
We just got back from Hershey. What a wonderful place to go with your family! Every year we
make our annual trip to visit our cousins and, of course, our time includes a day at Hersheypark. If
you haven’t been there, I highly recommend it. It’s clean, safe, and loads of fun! There are rides
and entertainment for every age and every taste, whether you’re the ultimate daredevil or you just
want to enjoy the dolphin show, while sipping on a homemade lemonade and nibbling on your
favorite chocolate.
This year was extra special because we were in Hershey on my daughter Katie’s actual 16th
birthday. The fact that she got to see One Direction (of X Factor fame and now one of the biggest
music sensations in the world!) was an added bonus. Sometimes I wish I could transport myself
back to the age of 16 again.
On our way back from Hershey we made our first official college stop. I Googled colleges close
to Hershey and we chose Kutztown University. I know I’m starting early since Katie is only going
to be a junior, but she is my first kid and I feel like there is so much to learn. Plus, I thought it
might motivate her to work hard so she has plenty of choices when it comes time for her to
apply…and it’s great for all of us to see what college is all about. I know many of you have already
been through this, so if you’ve got any tips to share about the college process, I would love to hear
them. And I know our readers would too!
By now I’m sure your summer is in full swing too. We’ve got some great stories that are fun to
read and may give you some ideas on how to enjoy your free time in the coming months. Terry
Krongold brings us on her fabulous foodie tour of Italy. Mike Weiss hits a home run with his allthings-baseball adventure with friend Andy traveling to several of the nation’s renowned baseball
parks. And Sharon Ames has some awesome ideas for day-trip getaways within 50 miles of New
York City. If your summer includes cooking in the great outdoors or right in your own backyard,
you might want to start with Bill Hahn’s yummy grilled Duck Poppers. Next course? How about
Rich Snow’s famous Blue Burgers. To top it all off, be sure and whip up Grammy’s Strawberry
Shortcake, recipe provided by Karysse Robinson. And thanks to AJ Dopwell for his participation
in this month’s Personal Exchange.
Next up is our annual Kids and Family issue. There are so many wonderful and easy ways to
participate, from family pictures to funny quotes, and from kid-friendly recipes to birth and wedding announcements. So come on, join in!
632
JC4-1
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Relevant
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Practical
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Clinical
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Essential Reads
Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440
Kenny Watkins at [email protected] or 973-785-4839
Questions? Contact our Editor Elise Daly Parker at 973-509-7141 or
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The deadline for submissions is Monday, August 5th.
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A U G U S T 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 3 www.hmexchange.com
Announcements
Send press releases to: [email protected]
Onward & Upward
Promotions • Additions
AbelsonTaylor has announced the promotion of Leia Parrish and Catherine
Venson to Account Executive. They can be reached at 312-894-5500.
Allergan has announced the appointment of Douglas S. Ingram as
President. He will lead the company’s global commercial operations, with
responsibility for the company’s broad portfolio of pharmaceutical, consumer, and medical-device products, including Ophthalmology. He can be
reached at 714-246-4500.
Communications Media, Inc., has announced the promotion of Dan
Adams to Media Account Supervisor. He can be reached at 646840-0717.
DMW Direct has announced the appointment of Bryan Wible as Associate Creative Director, Catherine Roth as Senior Account Executive, and
Michael Schumacher and Linda Tyson as Account Manager. They can be
reached at 610-407-0407.
Fingerpaint has announced the appointment of Sarah Mueller to their Project Management Team and Tara Jarousse to their Account Service Team.
They can be reached at 518-693-6960.
GA Communication Group has announced the appointment of Ron
Bieletzki as Senior Art Director, Jean May as Producer, Lauren Goodwin
as Project Manager, Maggie Bronny as Email Specialist, and Ellen Life
and Syed Ahmed as Senior Copywriter. They can be reached at 312-8031900.
InfoCures, a division of Communications Media, Inc., has announced the
promotion of Tony Latorre to Manager, Product Development. He can be
reached at 856-675-3700.
Quadrant HealthCom, Inc. (QHI), and IMNG Medical Media (IMNG),
divisions of Frontline Medical Communications, have announced the
appointment of Gina Bennicasa, National Account Manager on the
IMNG Medical Media Primary Care Sales Team for the PowerBuy: Family
Practice News®, Internal Medicine News,® and OB/GYN News® and Joshua
Norton Digital, Account Manger/Primary Care, QHI. Gina can be reached
at 973-290-8221 and Joshua can be reached at 937-206-2351.
New & Noteworthy
Awards • Mergers
American College of Physician Executives (ACPE) announced its support
for the new health IT safety plan released by the Department of Health
and Human Services (HHS) aimed at eliminating medical errors, protecting
patients, and improving the quality and safety of care. For further information, visit http://www.acpe.org/.
Baxter Healthcare Corporation has received FDA approval for Rixubis
[Coagulation Factor 1X (Recombinant)] for use in people with hemophilia B
who are 16 years of age and older. Rixubis is indicated for the control and
prevention of bleeding episodes, perioperative (period extending from the
time of hospitalization for surgery to the time of discharge) management,
and routine use to prevent or reduce the frequency of bleeding episodes
(prophylaxis).
CAHG (Corbett Accel Healthcare Group) has moved. Their new address is
225 North Michigan Avenue, Suite 1420, Chicago, IL 60601. They can be
reached at 312-297-6700.
Clinical Research Advantage, Inc. (CRA), has announced that David M.
Bruggeman, President and Chief Operating Officer, was the recipient of
two Stevie® Awards at the 11th Annual American Business Awards. Bruggeman received the Bronze Award for “Executive of the Year” in both the
Pharmaceuticals and Health Products and Services categories.
4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m Fingerpaint has acquired Cotton Hill, an Albany company that provides
full-service audio and video production. Ed Mitzen, founder of Fingerpaint, said the purchase enables Fingerpaint to service clients in every
aspect of broadcast and online content production. All of Cotton Hill’s
staff will join Fingerpaint, bringing the agency’s employee count to 82.
For further information, visit http://fingerpaintmarketing.com.
Global Academy for Medical Education has announced the official
launch of Click for Credit.® Offering high-quality medical care requires
that clinicians remain up-to-date on important developments in research
and practice recommendations. Click for Credit® is an educational
activity that provides a convenient avenue whereby clinicians can access
current information, incorporate the relevant concepts into patient
care, and quickly and easily ascertain credit for this mode of learning.
Global Academy for Medical Education is currently driving awareness
of the program through email and banner advertising on appropriately
targeted websites of Frontline Medical Communications. For further
information, contact Sylvia Reitman at 973-290-8214 or s.reitman@
globalacademycme.com.
KnowledgePoint360 Group has announced the split of one of its largest
agencies, ACUMED, into two divisions, creating Seren Communications.
Melissa Piper will serve as President of Seren Communications as well as
continuing to lead ACUMED and another KnowledgePoint agency, CircleScience. Gill Adair will remain Senior Vice President of both ACUMED
and Seren Communications. ACUMED will be led by Liz Boden, Vice
President, Client Services, and Joseph Mole, Vice President, Medical
and Scientific Services, supported by a well-established team providing
professional communications services from offices in both the United
Kingdom (Tytherington and London) and the United States (New York).
Andrew Thompson, Vice President, Client Services, and Stephen Jones,
Vice President, Medical and Scientific Services, will begin operations for
Seren Communications with an experienced team drawn from among
ACUMED’s extensive pool of talent, supporting several major accounts
and significant new business from offices in Tytherington, London, and
New York.
Novartis has received expanded indication from the FDA for the Exelon®
Patch (rivastigmine transdermal system) to include the treatment of people with severe Alzheimer’s Disease (AD) with Exelon Patch 13.3mg/24h.
Exelon Patch is now the first and only transdermal therapy approved to
treat patients with mild, moderate, and severe AD.
Noven Therapeutics, LLC, has received FDA approval of Brisdelle (paroxetine) to treat moderate to severe hot flashes (vasomotor symptoms)
associated with menopause. Brisdelle, which contains the selective serotonin reuptake inhibitor paroxetine mesylate, is currently the only nonhormonal treatment for hot flashes approved by the FDA.
SLACK, Incorporated, publisher of Healio.com, has launched news apps
in eight healthcare specialties compatible with iPhone® or iPad®. These
apps will make it quicker and easier for healthcare professionals to receive
relevant medical news and information pertinent to their field. For further
information, visit www.slackinc.com.
Wolters Kluwer Health has announced that it has developed a new feature
for Lippincott’s Nursing Advisor that can help nurses and hospitals better meet Core Measures. Developed by The Joint Commission in conjunction with the Centers for Medicare and Medicaid Services (CMS),
Core Measures are evidence-based quality indicators designed to improve
patient care by focusing on improving outcomes. Lippincott’s Nursing
Advisor is a leading online clinical decision-support solution used by
nurses in hospitals and other healthcare institutions. For further information, visit www.LippincottSolutions.com.
AUGUST 2013
They still
just can’t
put it
down
In print, online,
and on the go.
No matter how
it’s served,
American Family
Physician is still
the best-read
journal in primary care—with
the most average issue readers,
high readers, high readers
(% of readers), and average
page exposures.1
To learn about promotional
opportunities, contact the
AFP/FPM Advertising Sales
Team at (201) 288-4440 or
[email protected], or visit
www.aafp.org/journals/adinfo.
Reference: 1. Primary Care. Medical/
Surgical Study [slide presentation]. New
York, NY: Kantar Media; December 2012.
®
Indispensable as Written
Italia!
BELLA
by
I
STARTING THE
DAY OUT RIGHT
Terry Krongold
just returned from a week in Italy. This was my third trip
to Rome and my second to Florence and this country
never fails to awe me. From the history to the art to the
food, it’s just one incredible experience after another.
PAPA FRANCESCO
One of the
highlights was
the Papal Audience in St. Peter’s
Square. Into a sea
of approximately
50,000 people,
Pope Francis (or,
Papa Francesco, as
the faithful chanted) waded without the protection
of the enclosed
Popemobile. Shaking hands, kissing
babies, and waving, it was quite
the scene. After
circling the open
square for more
Pope Francis.
than a half hour,
the Pope ascended the stage and blessed the crowd in Italian. Even for this lapsed Catholic who has many issues with
the modern church, it was incredibly moving. You could
not help but feel special after receiving the blessings and
being in the Pope’s presence.
WALKING AND DINING IN ROME
Our Roma hotel, Alberto del Senato (www.albergodelsenato.
it), was next door to the Pantheon. A structure built as a temple to the gods of ancient Rome in 126 A.D., the Pantheon
has been in continuous use throughout its history. Since the
seventh century, it has been used as a Catholic church. It was
amazing to come out of our hotel each morning and see this
architectural work of art. The dome in the Pantheon is the
world’s largest unreinforced concrete dome with an oculus
the sunlight streams through.
Our hotel was in a perfect location to walk almost
everywhere in Rome. One of our most frequent trips was
to Grom, the high temple to gelato. This had been on my
list for a long time, and while there are a few locations in
New York City, I had not made it there. So when I was in
Italy, I made sure I got there. The pistachio and hazelnut
gelatos were so creamy and authentic.
We happened upon a little culinary gem around the
corner from the Pantheon. Usually restaurants close to
6 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m where between
t h e 1 4 th a n d
16 th centuries,
helped in no
small part by
the Medici
family.
major tourist attractions are not the best, but a friend
recommended Armando al Pantheon (www.armandoal
pantheon.it/home.php) and it was a delight! Small and cozy
with only about ten tables, the friendly and efficient waiters
made us feel right at home. A special appetizer on the menu
during our first visit (that’s right, it was so good we had dinner there two nights!) was porchetta. The succulent slowroasted pork, laced with fresh rosemary and garlic, was like
velvet. We mopped up the juices with the wonderful bread
(although the 9 Euro “coperto,” bread cover charge, was a
little much!) and waited for the next course. I had doubts
that anything could beat the porchetta, but my doubts
were unfounded. An incredible Pasta Carbonara was laid
in front of me and from the first forkful I was in heaven.
Damn the calories in this cream and butter-laden dish and
full speed ahead! Eating pasta in Italy spoils you for the rest
of your mortal life. Nothing, I repeat, nothing is like the
pasta in Italy. The flour, the water, the attention to detail,
it’s exquisite.
On our
second visit,
a wonderful appetizer that day
was assorted
mushrooms
with artichokes over
crostini. For
my dinner I
couldn’t resist
the SpaghetMushroom artichoke crostini.
ti Cacio e
Pepe (cheese
and pepper). I was too full for cake, but not too full for pears
and prunes in red wine – a more traditional ending to an
Italian meal.
FIRENZE, MY FAVORITE!
After a few days in Rome, we made our way to beautiful
Firenze, my favorite Italian city (so far!). The high-speed
train got us there in less than two hours, a world away from
the big city atmosphere of Rome.
In Florence, we stayed at another perfect hotel location
situated right on the historic Arno River, rich with centuries of historical and cultural traditions. The Hotel Degli
Orafi (www.hoteldegliorafi.it) was the setting for the movie
A Room with a View, and the view did not disappoint! From
the hotel’s lovely rooftop bar/terrace, the city’s famous
Duomo stood front and center. Florence, as you know, was
the center for the Renaissance surge that took place someAUGUST 2013
One of my
favorite pastimes in Florence is whiling
away a morning in one
of the many
beautiful piazzas, sipping a
Pantheon, Rome.
cappuccino,
and eating bomboloni (the Italian version of doughnuts). The lighter-than-air bomboloni, found at Caffe
Gilli (www.gilli.it) on the Piazza della Repubblica is in my
personal top ten of baked goods. The caffe has been in
existence since 1733, and even if the confections were not
delicious, the store itself is worth a visit. Murano lamps,
frescoed ceilings, and a gorgeous old-world clock send you
back 200 years.
SIGHTS OF FIRENZE
Of course, Florence is home to magnificent works of
art, some in museums and some hiding in plain sight. The
ancient buildings, designed by the leading architectural
minds of the time, are a joy to behold. The beautiful Palazzo Vecchio (Old Palace), opened in 1299, is still the seat of
local government today. It is set in the Piazza della Signoria, a huge public square populated with gorgeous statues
(some copies, some originals). There is, in fact, a copy of
Michelangelo’s David in the square, marking the location
where the original stood from 1504 until it was moved to
its current home in the Accademia in 1873.
FEASTING IN
FIRENZE
In Florence,
like Rome and
other major
cities, there are
m a n y, m a n y
restaurants.
A lot of them
cater to tourists, and the
trick is to ferret
out the good
from the bad. I
Piazza della Signoria,
Florence.
had help in the way of recommendations from friends and
acquaintances.
One afternoon in search of lunch, we found a trattoria
not far from the hotel, but far enough from the masses
on the Ponte Vecchio. Antico Fattore (www.anticofattore.
it/antico_fattore/public/index.php), founded in 1865, was
delightful. Delicately fried squash blossoms, a light salad
of rocket (arugula) with pine nuts and delicious pecorino
cheese, and the house white made a perfect lunch. A finely
tuned espresso and a couple of cantucci (almond cookies)
made me a very
happy girl!
Another day, at
the recommendation of one of our
tour guides, we got
on line with local
business people
at Osteria Buongiustai, a very small
restaurant run by
two women (Laura
and Lucia) working out of an even
smaller kitchen.
We loved the pasta
with fresh pomodoro sauce, and
Osteria Buongiustai, Florence.
sliced porchetta
served with salad.
Even better, was the homemade almond apple cake.
We enjoyed Antico Fattore so much that we went back
on our last night in Florence for the traditional Bistecca
Fiorentina. The Tuscany region is known for raising Chianina cattle, a porcelain white breed that may be one of
the oldest in existence. This famous Florence steak is made
only from Chianina beef. Antico Fattore offers the bistecca
for one, two, or four people. It is a large T-bone grilled over
a charcoal fire, seasoned with only salt and pepper, and
olive oil (but only after cooking). It is served rare; do not
even think about asking for it to be cooked to some other
temperature!
We enjoyed ours with a half-bottle of a wonderful vino
casa rosso, and sautéed spinach. By the way, I love the fact
that in almost every restaurant in Rome and Florence, you
can order half-bottles of excellent wine. More U.S. restaurants should adopt this custom.
So, another wonderful trip to my bella Italia, home of
my ancestors. I hope one day to visit other parts of Italy –
Venice, Milan, Bologna, Sicily, but for now, my memories
and pictures will have to keep me contented. Arrivederci!
Terry Krongold is Associate Director, MAP Lead, Novartis
Pharmaceuticals Corp., One Health Plaza, East Hanover, NJ
07936. She can be reached at 862-778-2131 or [email protected]. Check out Terry’s blog at www.cookstour.net
or email her at [email protected].
A U G U S T 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 7 SUMMER
SUMMER
Recipe Exchange
Summer Favorites and a Little Fire
W
by
Rich Snow
e have a few fun favorite destinations and foods
that make our summers complete. We’ve been
going to Cape Cod for a long time, staying in
Chatham on White Pond for over 15 years. Now we enjoy
a timeshare in West Yarmouth for a week in early June.
We’ve made it a point to frequent every homemade ice
cream vendor on the Cape, from Chatham to Yarmouth. My
conclusion? The best place is Sundae School in Dennisport
(http://www.sundaeschool.com/)…and the best flavor is Mint
Chocolate Chip.
Another of our favorite summertime places is Blueberry
Lake in Deposit, New York. This is where we have our weekend home. A pristine man-made lake with only non-power
boating and a few electric motor rowboats, Blueberry Lake is
extremely quiet and peaceful.
A perfect summer meal consists of Blue Burgers, made
by me, my sons, and a few friends. Farm-fresh summer
tomatoes and basil, drizzled with high-quality extra virgin
Italian olive oil is an excellent accompaniment. And to
drink? Heddy Topper from Alchemist Brewery in Waterbury,
Vermont.
FAMOUS SNOW BLUE BURGERS
Burger
Good quality, all-beef chopped meat (About ¼ lb per
person)
Garlic
Dinosaur Bar-B-Que Cajun Foreplay Spice Rub (www.dinosaur
barbque.com/)
McCormick Montreal Steak
Grill Mates Seasoning
Hot sauces to taste (Frank’s Red
Hot will do)
Blue cheese
Trimmings
Burger buns, toasted
Sliced onion
Alex Snow, our “baby,” with
Sliced tomato
Blueberry Lake catch of the day –
Hot sauce, to taste
large-mouth bass.
Ketchup
Mix the chopped meat with a variety of spices and hot
sauces to your liking. We add them hit or miss and it always
works out fine. Form the burger. Then stuff blue cheese into
the raw burger, re-form, and cook to desired wellness on a
charcoal grill. Served on a toasted bun with a slice of onion,
tomato, more hot sauce if so desired, and/or ketchup. YUM!
Rich Snow is an Independent Representative, Online Professional Medical Publications, Rich Snow Media, 104 Grand Street,
Croton on Hudson, NY 10520. He can be reached at 914-2719174 or [email protected].
8 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m Recipe Exchange
Fruits of Summer
A Season of Celebrations
W
by
Bill Hahn
e have a lot of fun summer traditions and celebrations. It starts with the Kentucky Derby the
first Saturday in May, when we host a winetasting party. Then there’s the Rib Fest, which first began
during my son’s Spring Break from college and is now in its
eleventh season! And one of our favorite summer recipes
is the appetizer, Duck Poppers, served up hot off the grill.
Why not give this one a try…
DUCK POPPERS
Serves 6
2 Boneless duck breasts (the larger the better)
Marinade
1 cup red wine vinegar
1 head garlic, slice the cloves
2 tbs Worcestershire Sauce
1 tsp crushed red pepper flakes
1 tsp dried basil
1 tsp dried oregano
Italian Cream Cheese
8 oz Philadelphia cream cheese
Up to 1 tsp cayenne pepper (you
choose the heat)
½ tsp paprika
½ tsp dried oregano
½ tsp dried basil
The final product...yummy!
¼ tsp garlic powder
(salt & pepper to taste)
Popper Construction
1 pkg thick-cut applewood smoked bacon
Onion, cut in half and separated into small cups
Hot pepper (your choice, jalapeño will do) cut in 1-inch square
Toothpicks
Directions
Use your fingers and peel the fat layer from the
duck breasts. (You can either discard the fat or cut in
strips and fry in hot grease until crisp. Then enjoy like
potato chips.) Using a fillet knife, cut the breast into 3 thin
horizontal slices. With thin breasts, you may only get 2
slices. Place the slices in plastic and pound out until thin (1⁄8
to ¼ inch).
Mix together marinade ingredients and marinate the
duck breast slices for 2 – 4 hours, turning every 30 minutes.
Next, whisk the Italian cream cheese ingredients
together in a bowl. Keep the cream cheese mixture in the
refrigerator until ready to construct the poppers.
10 minutes before grilling construct your poppers. First place 2-3 slices of bacon side by side on your
working surface. Use enough bacon to cover the width of
the breast.
Center a slice of breast on top of the bacon. Place a
spoonful of the Italian cream cheese in one of the onion
Continued on page 9
AUGUST 2013
W
by
Karysse Robinson
hen it comes to summer
Biscuits
Anywhere from 40 minutes to a
recipes, I love a refreshcouple of hours before serving, I follow
ing and delicious Creamthe recipe on the Bisquick box for plain
sicle cocktail…and there’s nothing
biscuits and add 3 tablespoons sugar to
quite like my Grammy’s fresh homethe mixture to sweeten them.
made Strawberry Shortcake. Enjoy!
Ingredients
Pinnacle Whipped Orange
2 1/4 cups Original Bisquick mix
Creamsicle
2
/3 cup milk
2 oz Pinnacle Vodka, Whipped
3 tablespoons sugar
Cream Flavored
Heat oven to 450° F. Stir ingredients
4 oz orange soda or juice
until soft dough forms.
After dessert, the family likes to spend time at the local
Whipped cream
Turn onto surface dusted with Bisroller-skating rink to burn off those yummy calories.
Mix together vodka and soda; Top
quick mix. Knead 10 times. Roll dough
Here’s a picture at Roller-rama with Grammy and her
with whipped cream. Tastes just like
1
/2 -inch thick. Cut with 2 1/2 -inch cutgrandchildren, Karysse, Nicole, and Imara.
a CREAMSICLE!
ter. Place on ungreased cookie sheet.
Grammy’s Strawberry Shortcake
Bake 8 to 10 minutes or until golden brown.
Serves 8
Note: If you like the biscuits hot and fresh, then prepare
Strawberries
them close to the time you will serve or else warm them up
Start with a quart of strawberries. Preferably the night
just before assembling.
before, pick over large fresh strawberries and set the bigAssembling Shortcake
gest and best-looking aside – One perfect strawberry for
Set everything out on the table. Cut the biscuits open.
each person you plan to serve (and a couple of extras for
Set bottom half on each person’s dessert plate, with inside
of the biscuit facing up. Ladle some of the syrup on the
those who want seconds). Wash the rest of the strawbersurface of each biscuit. (Be generous with the
ries and chop into bite-sized pieces. Put into a bowl. Taste
syrup – that’s what makes it gooey and
them. If they are sweet, add just a sprinkle of sugar. If they
nice.) Ladle chopped strawberries on
aren’t sweet, add more. The sugar plus the water from
top of the syrup for each serving.
washing them makes syrup while they sit overnight. Cover
Put a blob of whipped cream on top
the strawberries and place them in the fridge overnight.
of the strawberries. Put the top of
Note: You can use frozen strawberries, but fresh is better.
the biscuit over the whipped cream.
Whip Cream
Ladle more syrup on top of the bisOf course fresh whipped cream is best. Buy one pint
cuit. Put whipped cream on top of the
of the Whipping Cream, also called Heavy Cream, from
biscuit. Take one of the big strawberries
the refrigerator section of the store, and whip it up till
you reserved and put it on top of the whipped cream.
soft peaks form. Sprinkle with a tablespoon or so of sugar,
to taste, and a small splash of vanilla. Then whip till stiff
peaks form. This can be done a couple of hours before serving, then refrigerated until time to serve. You can use fake
whipped topping – some of the canned whipped creams use
real cream.
A Season of Celebrations
Karysse Robinson is Assistant Media Planner, Communications Media, Inc. (CMI), 2000 Market Street, Philadelphia, PA
19103. She can be reached at 215-568-5944 or KRobinson@
CMIMedia.com.
Continued from page 8
cups and cover with a pepper slice. Turn this upside down
in the center of the slice of breast. Working from one end
of the bacon slices, roll the bacon and breast into a tight
roll. Use toothpicks to hold the bacon and rolled breast into
place.
Grill on medium heat for 20 minutes, turning ¼ of a
turn every 5 minutes. Turn the fire down if you have flareups from the bacon drippings.
Remove toothpicks and serve either whole or halved.
I guarantee this will be the best grilled appetizer you ever
had!
PS: Have a cold drink available while eating. Corona with
a lime is nice!
Bill Hahn is Principal, Science Branding. He can be reached at
[email protected] or 732-740-4600.
A U G U S T 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 9 No car, no problem!
Easy NYC Tri-State Getaways
by
Sharon Ames
Living in the New York City Tri-State area gets you not just the
best city in the world, but some incredible days out as well…
T
here is respite in every direction from NYC and in no
other place on the planet can you go from the extreme of
the city to the solace of the beach or mountains in under
two hours. Spring, summer, winter, or fall, these day trips
offer a great day out.
RIDING AROUND THE NORTH FORK
way to take you to a new community with a different vibe.
If you’re going just for the day – plan on drinks and an early
dinner at the Island Mermaid (www.islandmermaid.com/) or
Maguires (www.maguiresbayfrontrestaurant.com/). Catch the
beautiful sunset before heading home!
Getting There: The Long Island Railroad (www.mta.info/lirr
getaways/Beach/OceanBeach.htm) offers a package: $32 per
person from Penn Station, includes RT train to Bay Shore,
the quick (less than a mile) taxi to the ferry launch (www.
fireislandferries.com), and the ferry ride itself. Hop off the ferry
and simply follow the crowd down Bay Walk and towards
the beach.
Having grown up on Long “Guy”land, I covered a lot
of road on my Schwinn Varsity. So when my childhood
friends got together last summer, we decided to relive our
teenage years and ride the North Fork. A short internet
HEAD FOR THE HILLS - MOHONK MOUNTAIN HOUSE
search brought us to Dan’s Bike Rental (www.greenportbike
If you’re moved by the mountains, New Paltz is just 90
rental.com). In a word, AWESOME.
miles north of NYC in the Hudson Valley. The beautiful
Dan met us at the Greenport LIRR train station with bikes,
and historic Mohonk Mountain House (www.mohonk.com/
helmets, maps, and locks. For $25 a day, Dan will meet you
Activities/Day-Guests) is the perfect
anywhere in the Greenport area. The
destination with “to-die-for scenery.”
train station is best if you’re planning
Mohonk Day passes get you use of
to either train it or drive out, as you
the grounds with trails of varying difcan park your car in the parking lot.
ficulty from one-quarter mile to over
The ride to Orient Point, the very tip
seven miles (hiking maps available).
of Long Island, is 18 miles - figure
Add a meal and spa treatments and
about one-and-a-half hours each
you get the run of the property and a
way. When you reach Orient Point,
more “day-spa” experience.
do not stop at the ferry launch – find
This part of the Hudson Valthe dirt road off to the left and follow
ley is popular for scramble hiking,
it to the VERY END. The views are
trails that go through rock formaspectacular; Plum Island to the right,
tions, which can be challenging and
Connecticut to the left, plus the feelreally fun (www.mohonkpreserve.org/
ing of satisfaction knowing you went
Grade school friends reunite to ride LI’s North Fork.
all the way!
suggested-hikes).
Worthy stops along the way include a lavender farm (www.
No matter what hike you choose, wear sturdy walking
lavenderbythebay.com) and several small family farmstands
shoes or, preferably, hiking books. Leave the flip flops home!
(www.lifb.com/FINDAFARMSTAND/FindaFarmstand/tabid/68/
There are local bike shops in the area if mountain biking is
Default.aspx). We stopped at one stand and enjoyed freshyour thing; with a Mohonk spa or meal purchase, you can
picked raspberries and strawberries. I’d be remiss not to menalso opt to rent a bike there.
tion the more than a dozen excellent and award-winning
Getting There: Adirondeck Bus Lines from Port Authority to
wineries along Route 25, which I recommend stopping at
New Paltz (www.trailwaysny.com/). Mohonk offers a shuttle for
AFTER you return the bikes to Dan.
$20 each way to and from the resort. If you have access to a
Don’t forget: sunscreen, hat, water!
car (and a license), I’d recommend driving as the surrounding
Getting There: Lots of possibilities at greenportvillage.com/
area is quite scenic and there are several farms in the area to
listingsCategory.cfm?currentCategory=54.
pick up fresh fruit and veggies to bring home.
FIRE ISLAND (THE ANTI-HAMPTONS) FOR SUN AND FUN
DON’T’ FORGET LONG BEACH!
Just fifty miles from NYC, nestled between the Great South
Bay and Atlantic Ocean, Fire Island has been a haven for generations of beach-goers, water enthusiasts, and free spirits of
all kinds. Free of cars and chaos, you can really get away from
it all on this unique island one hour by train from NYC and
then a leisurely half-hour ferry ride. Fire Island is made up of
several communities, each with their own vibe.
For an easy, breezy day, I recommend Ocean Beach, the
most “developed” of the communities. Bring lunch from
home or stop at Whitneys on Bay Walk just off the ferry and
pick up a lite bite. Once there – it’s your basic beach day;
swimming, surfing (3/2 wetsuit recommended even in the
summer), and long walks along the shore, which is a great
I need to give a shout out to my hometown, Long Beach,
NY – 55 minutes from Penn Station and a seven-minute walk
from the train station takes you to Nassau County’s only
“urban beach.” Damaged heavily from Super Storm Sandy,
this community doesn’t have the panache of a “Southampton,” but the community is tight, dedicated, and could really
use the business. Last month, Long Beach-raised actor Billy
Crystal made an appearance and donated $1 million towards
Long Beach’s rebuild.
1 0 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m Sharon Ames is National Account Manager, Advanstar, 485F
U.S. Highway 1, Iselin, NJ 08830. She can be reached at 732346-3033 or [email protected].
AUGUST 2013
by
O
Mike Weiss
n the surface, a couple of guys going to a few baseball
games really isn’t that big of a deal. Upon further review,
however, two guys with a total of two wives and five
children between them going to six baseball games in six different cities over the course of six days in the summer, well
that just doesn’t happen every day! But that’s just what my
friend Andy and I did. Andy is my close friend, commissioner
of our fantasy baseball league, an attorney, and author of the
novel, In His Own Defense. It’s critical to bestow the appropriate appreciation to Maura and Jen, our beautiful brides, who
were not only encouraging of our planned escapades but also
played a critical role in the planning. Personally, I think they
were brilliant; making sure we planned a trip with no time to
get into any trouble.
THE ODYSSEY
ITINERARY
Speaking
of planning,
accomplishing this aggressive itinerary
was no easy
task. First and
foremost, it’s
important to
note that while
both Andy and
I are very big
Mets Connections: Mike meets Reds legend and one-time Met
baseball fans,
George Foster.
we have our
loyalties split between the two New York teams. Andy’s a
big Yankees fan, even naming his dog DJ after the Yankees
captain Derek Jeter, and takes a great deal of Yankees pride
in counting the championships. I, on the other hand, am
a loyal, albeit pained at times, Mets fan who has enjoyed a
couple of great years in the past 51 but, alas, will always be
a “stepchild” in New York. So we obviously had to put our
team loyalties aside while planning what my buddy coined,
“The Odyssey.”
TIMING IS EVERYTHING
The plan was to try and see as many ballparks in the week
as possible while optimizing our travel as we designed our
version of planes, trains, and automobiles. Well, no train
involved, but you get the idea. Then we had to try and plan
our little escapade so it didn’t impact each of our families’
summer and vacation, so we targeted the middle of June. It
worked out well because it happened to be interleague play,
which means teams from both the American and National
Baseball Leagues play each other. That meant we not only
got to enjoy the games, but also the uniqueness of the team
matchups.
AND AWAY WE GO!
ST. LOUIS AND CINCINNATI
Here’s how the schedule worked out. On the morning of June
8th, we flew to St. Louis where our first game was the Cardinals and the Los
Angeles Angels.
This was a little
extra-special for
me because the
new Busch Stadium had just
opened the year
before, and my
beloved Mets lost
to the Cardinals
i n t h e p l a y off s
here that year.
We stayed overnight and then
headed out on a
Mike & Andy pose with Pete Rose…sort of.
six-hour, 350-mile
car ride to Cincinnati in the morning. We arrived in time for a night game
between the Reds and the visiting Cleveland Indians - the
battle of Ohio - at Great American Ballpark.
DETROIT
The next leg was going to be a bit tight. We woke up early for
our five-hour and 300-mile drive to Detroit for an afternoon
game between the Mets and the Tigers at Tiger Stadium.
This wasn’t even my idea; Andy actually suggested this particular leg so I could see “my boys.” Hey that’s what friends
do, right? Unfortunately, the Mets had Tom Glavine on the
mound and lost
15-7. We went to
see baseball, and
a football game
broke out. I did
at least get to see
Ron Darling, a
Mets broadcaster
and former player
at the game…he
even signed my
Mets cap.
PHILLY
An afternoon
game gave us a
little extra time to
check out Detroit
Andy becomes a hometown fan in Pittsburgh.
Continued on page 13
A U G U S T 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 1 1 2013 HBA Leadership Conference
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Excellent Adventure
Continued from page 11
(okay so it was very hot
and muggy and Detroit
is not exactly a summertime tourist attraction).
Then we caught a plane
in the morning to travel
the 600 miles east to
Philadelphia to see the
new Citizens Bank Park
and the Phillies play the
Chicago White Sox.
BALTIMORE
The next leg was pretty
easy; a short 100-mile
jaunt down I95 to Baltimore’s Camden Yards
to see the Orioles play
Mike & Andy with one of their Jewish Baseball
their National League
heroes, Hank Greenberg.
rivals, the Washington
Nationals. The hotel room looked really inviting by the time
the game was over that night as we had already logged more
than 1,300 miles.
field was the nicest park of our trip! No doubt, we were a
couple of exhausted grown kids by now, but felt a great
sense of accomplishment. Well almost – we still had the last
360 miles to drive home to Morris County, New Jersey, the
next day.
MOMENTOS OF THE TRIP OF A LIFETIME
We each had our own way of commemorating the adventure. My goal was to buy a program and team baseball from
each of the stadiums. Andy’s goal was to honor the home
team by buying and wearing a jersey from a home-team star.
Although, being a Yankees fan, Andy couldn’t bring himself
to buy a jersey from the rival Orioles. But the real souvenirs
are a few of the pictures you see here and of course the memories that will last a lifetime.
QUITE THE TRIP
As they say in sports, looking at it by the numbers, we
enjoyed about 30 hours of baseball (we got to each stadium
about two hours before game time to enjoy the park and
the history), covering about 2,000 miles in seven days. We
enjoyed the trip so much that I can’t wait to tell everyone
about the next baseball trip we took the following year. I look
forward to detailing The Odyssey Part II.
PITTSBURGH
Then, on to the last game of the week, we drove the 250
miles west to Pittsburgh’s PNC Park. The once proud franchise had about 20 losing seasons in a row, but their home
Mike Weiss is Group Publisher, Advanstar, 485F U.S. Highway
1 South, Suite 201, Iselin, NJ 08830. He can be reached at 732346-3071 or [email protected].
Must-Know Industry Events SEPTEMBER
2013
9-11 CHICAGO, IL
19-24 FALLEN LEAF, CA
22-25 ORLANDO, FL
Institute for International Research is
sponsoring “18th Annual Summit on the
Medicaid Drug Rebate Program,”
888-670-8200
38th Annual UC Davis Fingers to the Toes:
17th Annual Scientific Meeting of the
Heart Failure Society of America,
651-642-1633
11-14 NAPA, CA
A Comprehensive Review of Primary Care
Orthopaedics Meeting, 916-734-5390
20 SACRAMENTO, CA
27-28 VANCOUVER, BRITISH COLUMBIA
916-734-5390
72nd Annual American Academy of
Otolaryngic Allergy Meeting,
202-955-5010
18 INDIANAPOLIS, IN
20 SKILLMAN, NJ
30-10/2 NASHVILLE, TN
HBA Indiana Chapter, www.hbanet.org
HBA Metro Chapter Meeting, www.hbanet.org
18-19 SAN FRANCISCO, CA
21 SOUTH SAN FRANCISCO, CA
14th Annual Fall Conference on Integrative
Medicine in Women’s Health, 800-327-3161
The Center for Business Intelligence is
sponsoring “3rd Medical Communications and
Information Summit,” 800-817-8601
19 NEW YORK, NY
AMM Monthly Educational Meeting, www.
ammonline.org
8th Annual Psychotic Disorders Conference,
HBA San Francisco Bay Area Chapter, www.
hbanet.org
20-21 LAS VEGAS, NV
6th Annual Perspectives in Rheumatic
Diseases Meeting, 973-290-8214
19 RESEARCH TRIANGLE PARK, NC
22-24 BETHESDA, MD
HBA Research Triangle Park Chapter, www.
hbanet.org
Annual Meeting, 240-399-9070
American College of Clinical Pharmacology
Niche Digital Conference, 916-443-3000
MEETINGS IN
OCTOBER
15-18 PHILADELPHIA, PA
ExL Pharma is sponsoring “7th Digital
Pharma East,” 866-207-6528
16-20 SAN JUAN, PUERTO RICO
83rd Annual American Thyroid
Association Meeting, 703-998-8890
A U G U S T 2 0 1 3 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 1 3 Our Name Says It All
www.hmexchange.com
PERSONAL EXCHANG
E
AJ Dopwell
What age would you like to be right now?
Birthplace: Philadelphia, PA
Marital Status: Partnered
Occupation: Advertising and Marketing
Communications
Years in Industry: 6
College: Temple University
If you could have lunch with any person, living or
dead (other than a relative), who would it be?
Paula Deen. Even with the recent controversy, I still
believe she is an amazing individual with a kind heart. We
have all made mistakes in our lives (some larger than others) but mistakes are meant to be learned from. There isn’t
a doubt in my mind that the two of us would connect
instantly, as we both share a passion for food and laughter.
If you could do a guest role on a TV show, which one
would it be?
This may surprise many, however, I’d like to go back in
time and appear in a guest role on The Golden Girls. The
character dynamic is poetry on screen and the humor is
knock-your-socks-off hilarious! Did I mention that I own
the entire series on DVD and have seen every episode at
least 10 times?
What is your favorite vacation spot?
Hilton Head Island, South Carolina. Although I am not a
golfer (yet), I enjoy the beaches, the weather, the people…
and the food!
What do you think is the most important issue facing
us today?
Globally – The lack of tolerance and respect for people different than ourselves.
Nationally – Shortage of personal accountability within
our society.
What do you know for sure?
Two things:
1) When it comes to your career, hard work and determination will take you wherever you want to go. I firmly
believe that.
2) Life is so much better when you have someone to share
it with.
What three adjectives best describe you?
Smart, Witty, and Determined.
Last good book you’ve read?
This doesn’t really answer the question, but I like to think
I’m somewhat unique when it comes to books. I’m not
a “read for pleasure” kinda guy. I’d much rather watch a
movie, take a walk, or enjoy just plain ‘ole quiet time.
Favorite movie?
I have many, however, the three that come to mind are:
National Lampoon’s Christmas Vacation, Notting Hill, and
Flowers in the Attic.
1 4 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m That’s a tough question to answer. I’d like to go back
to high school because that was such an amazing (and
simple) point in my life. These days simplicity is greatly
appreciated but seldom experienced. On the other hand,
I’d like to be in retirement and experience the “struggles”
of figuring out what to do with my time every day. I
will say, however, that I am happy with my current age
because so many great things are happening for me personally and professionally and I’m excited to see where
life takes me…one day at a time.
What would you do or buy if you won the lottery?
That depends on how much I won. I would definitely aim
to pay off my student loan debt. Any leftover winnings
would go into investments. If it was an insane amount of
money, I’d probably quit the full-time grind and look into
some consulting-type work and spend a fair amount of
time traveling the globe.
Who was your favorite teacher?
My high school geometry teacher, Ms. Murphy. Such a
smart woman who took a genuine interest in the success
of her students. She was amazing.
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Cashier at CVS Pharmacy. I was 15 and at the time
thought working was the best thing ever. I was so naïve!
Best – all the new things I’m learning as the landscape
changes every day.
Worst – not enough time in the day to keep up with all of
the emerging media technologies.
What one little thing always makes you happy?
That would be cake. Whenever I’m “down in the dumps,”
a piece of cake can usually do the trick. Vanilla with very
little chocolate buttercream frosting - I’m a simple guy ;)
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What is your pet peeve?
One of my pet peeves is seeing someone attempt to leave
a restroom without washing their hands. Sadly, I see it
happen all too often and I’m that guy who just has to say
something like, “Hey, did you forget something?” People
tend to appear shocked that I say something but they end
up washing their hands after all – so mission accomplished.
How did you get started in the industry?
I’ve been working within the healthcare industry since
the late ’90s. I began in the retail pharmacy setting as a
certified technician. Then, after graduating from college, I
landed my first media job. The rest is history.
What is your favorite quote?
It’s who we are. It’s what we do.
We are a full-service agency dedicated to managed markets.
Our singular focus makes us an exceptional strategic partner,
giving you the smart edge.
“I never did mind the little things.” Not sure who said it
originally but it applies to so many life situations and I
say it to myself all of the time just to maintain my sanity.
AJ Dopwell is Associate Director, Media, Razorfish Healthware,
100 Penn Square East, Philadelphia, PA 19107. He can be
reached at 267-295-7117 or AJ.Dopwell@razorfishhealthware.
com.
AUGUST 2013
CALL US TO LEARN MORE.
www.medimediamanagedmarkets.com
Lee Termini 267-685-2702
www.hmexchange.com
Fun Things To Do
NEW JERSEY
September
Count Basie Theatre
99 Monmouth Street, Red Bank,
732-842-9000
5 - Ina Garten
6 - Anne Burrell
7 - Eddie Huang
8 - Joe Bastianich and Victor Rallo
9 - The Queen Extravaganza
15 - Momix: Botanica
20-22/27-29 - Damn Yankees
24 - Sylvia Browne
25 - Randy Travis
Mayo Performing Arts Center
100 South Street, Morristown,
973-539-8008
11 - The Queen Extravangza
13 - Don Felder
14 - Kenny Loggins
16 - Sharon Jones and the
Dap-Kings
21 - Jay Black “An American
Original”
26 - Potted Potter:
The Unauthorized Harry
Experience
27 - Tower of Power and War
28 - The Waterboys
PNC Bank Arts Center
Exit 116, Garden State Parkway, Holmdel,
732-203-2500
5 - Blake Shelton
7 - Funny or Die Oddball Fest:
Dave Chappelle, Flight of
Conchords, and more
15 - Il Volo
SEPTEMBER
2013
Prudential Center
25 Lafayette Street, Newark,
973-757-6600
21-22-Sesame Street Live
28 - Michael Bublé
State Theatre
15 Livingston Avenue, New Brunswick,
732-246-7469
15 - André Rieu Live in Maastricht
15 - An Evening with Sinbad
25 - Josh Turner
17 Irving Place, New York, 212-777-6800
NEW YORK
22 - An Evening with Pink Martini
24-25- Earth, Wind, and Fire
September
Barclays Center
620 Atlantic Avenue, Brooklyn,
877-772-5849
1 - Caribbean Fever Music Festival
6 - Depeche Mode
7 - Fall Out Boy
20 - Vampire Weekend
24 - Lionel Richie
27 - Atoms for Peace
29 - Michael Bublé
Beacon Theatre
2124 Broadway, New York, 866-858-0008
6 - John Prine
7 - Thich Nhat Hanh:
The Country of the Present
Moment: Wisdom for Global
Peace and Happiness
12 - Third Day
14 - Dane Cook
16-17- Pet Shop Boys
20-21- Tedeschi Trucks Band
26 - Joe Satriani
30 - Steely Dan
Irving Plaza
5 - The Mission UK
6-7 - Vampire Freaks Presents
Triton Festival
9-10 - HOB 20th Anniversary Presents
Yellowcard Ocean Avenue
Acoustic – The Tour
12 - Kishi Bashi
13 - Pinback Plus Deathfix
14 - HOB 20th Anniversary Presents
Blue October – The Sway Tour
16 - Herbert Groenemeyer
17 - Wax Tailor
19-FLAG!
20 - Charli XCX
27 - Mike Stud Plus Guests
28 - Jonny Lang
30 - One to Watch Presents
ZZ Ward – The Down and
Dirty Shine Tour
Radio City Music Hall
1260 Avenue of the Americas, New York,
866-858-0007
1-18 - Americas Got Talent
21 - Sarah Brightman
23-24- The xx
26 - Neko Case
27 - Il Volo
Network! Share! Update! Inform!
Come TWEET with Us...You Could WIN $50
Twitter is a valuable tool for connecting quickly throughout the healthcare marketing industry. So we’re
getting in the game. Follow us and we’ll follow you back. Let’s share the latest info and help each other
spread the word.
Follow us by August 31 and you could WIN!
twitter.com/HMExchange
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