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PDF - The Forbes Company
WAT E R S I D E
N A P L E S ,
S H O P S
f l o r i d a
THE
FORBES
COMPANY
The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping
centers, that are known throughout their
respective
fashion
markets
leadership,
for
their
distinctive
retail
innovation,
architecture
and
luxury appointments. The Forbes Company creates
exceptional
THE MALL AT MILLENIA
Orlando, Florida
retail
destinations
SOMERSET COLLECTION
Troy, Michigan
with
no
equal.
WATERSIDE SHOPS
Naples, Florida
THE GARDENS MALL
Palm Beach Gardens, Florida
W A T E R S I D E
S H O P S
Luxury retail and fashionable lifestyle stores intersect
at Waterside Shops to offer the most splendid shopping
experience in the Gulf Coast of Florida. The upscale,
open-air shopping center is anchored by Saks Fifth
Avenue
and
Nordstrom
and
includes
60
specialty
boutiques. From exclusive jewelry at Tiffany & Co.,
De Beers, Van Cleef & Arpels; haute housewares at
Anthropologie, Williams-Sonoma; and, of course, high
fashion at Gucci, Louis Vuitton, Ralph Lauren, Salvatore
Ferragamo,
Max
Mara
and
Michael
Kors,
shoppers
marvel at this chic shopping and dining destination.
BEST
IN CLASS
RETAIL...
OVER
60
S TO RE S ,
I NC LU D I NG
M A NY
T HAT
ARE
IN T H E M A R K E T , A N C H O R E D B Y S A K S F I F T H AV E N U E
U N DU P LI CATED
•
NORDSTROM
ANN TAYLOR • ANTHROPOLOGIE • APPLE • BRICKTOP’S • BRIO TUSCAN GRILLE
BROOKS BROTHERS • CALYPSO ST. BARTH • DE BEERS • EDWARD BEINER EYEWEAR
FREE PEOPLE
• GUCCI
LOUIS VUITTON
MAX MARA
•
• J.CREW
LILLY PULITZER
• OFFICINE PANERAI
RALPH LAUREN
•
• JOHNNY WAS
•
LULULEMON ATHLETICA
• OMEGA
SALVATORE FERRAGAMO
• KATE SPADE NEW YORK
• PAPYRUS
•
ST. JOHN
•
M.A.C
• POTTERY BARN
•
SUNGLASS HUT
SWAROVSKI • TIFFANY & CO. • TOURNEAU • TORY BURCH • TRUE FOOD KITCHEN
TUMI
•
VAN CLEEF & ARPELS
•
VINEYARD VINES
•
WILLIAMS-SONOMA
EXCEPTIONAL
CUISINE
When guests are craving delicious fare, during or after a
joyous shopping spree, Waterside Shops is the ultimate
place to be, offering a selection of restaurants that dish
out remarkable flavors. Seasonal menus and an extensive
wine and bar list are on tap at BrickTop’s; Brio Tuscan
Grille is all about la dolce vita; California Pizza Kitchen is
a casual spot for inventive fare; True Food Kitchen serves
up honest cuisine; Nordstrom Café Bistro offers savory
selections; and all provide the perfect backdrop for a
memorable dining experience in a premium, serene setting.
ARCHITECTURAL
DRAMA
During the day, Waterside Shops is undeniably stunning,
with majestic royal palms lining the walkway leading to
a world of luxury retail and exquisite dining. But come
sunset, the drama is increased tenfold with an array of
spectacular lighting features that illuminate sculptural
columns against the azure sky. Waterside Shops breathtaking architecture. Fabulous flora. Inspiring décor.
P R E M I E R
L O C A T I O N
Nestled in the heart of picturesque Naples, Florida, one
of the wealthiest cities in the United States and home to
the second highest proportion of millionaires per capita
in the country, Waterside Shops is the exclusive luxury
shopping destination in the Gulf Coast area, serving a
superior market with an unlimited potential for sales. The
center is located with easy access to major highways at
the corner of U.S. 41 /Tamiami Trail and Seagate Drive.
ATE
SEAG
E
DRIV
S.
U.
41
IL
RA
T
MI
IA
AM
/T
VELLUM
A
WEALTH
OF
OPPORTUNITY
REMARKABLE GUESTS
POPULATION OF FLORIDA 20.271 MILLION | 3RD LARGEST STATE IN THE U.S. | POPULATION OF COLLIER COUNTY 415,000
Waterside
of
Shops’
shoppers
predominant
guests
exhibit
strong
with
average
household
shopper
group,
representing
SHOPPER
PROFILE
Overall Shopper
% of Total Shoppers
patronage
incomes
66.5%
patterns
of
of
all
across
$100,000
year-round
the
are
board;
seventy
Waterside
trade
area
Trade Area
Shoppers
Seasonal
Resident
Shoppers
Area
Workers
Market
Visitors
55%
21%
10.8%
12%
percent
Shops’
resident
most
shoppers.
U.S. Benchmark
for all Shoppers
% Female
74.7%
76.8%
79%
51.5%
44%
65.8%
Average Age
50.3
50.4
58.5
39.3
45.5
38.8
Average HH Income
$183,636
$178,231
$219,448
$138,432
$214,148
$85,027
Average Expenditure
$249. 06
$205.35
$292.79
$259.47
$323.18
$100.74
Length of Visit
74.4
85.5
74.9
60.8
93.4
80.3
# Stores Visited
1.8
2.9
2.1
1.7
2.1
1.8
Walk Out Rate
12%
4.9%
6.5%
8.2%
19%
MARKET FACTS
The Naples MSA is widely regarded as having more
millionaires per capita than any other area in the
U.S., as well as more retired Fortune 500 CEOs than
anywhere else in the nation.
Naples is home to more than 380,000 year-round
and 150,000+ seasonal residents.
Naples is naturally rich with a world-renowned
philharmonic and the world’s most successful wine
festival. The Naples Winter Wine Festival, has raised
over $146 million for local charities in the past 13 years.
Collier County places in the top ten MSAs in the
country based upon a per capita average.
At more than $163,000 the primary market boasts
one of the highest average household incomes in the
country.
Naples is the only city in the world with two RitzCarlton hotel properties, both located near Waterside
Shops.
70% of Waterside Shops’ most predominant shopping
group has an average household income of $100,000
and above.
Naples’ residential real estate market is booming,
especially at the high end. Over 800 homes sold in
the past 24 months for over $2 Million.
Collier and Lee are two of the fastest growing counties
in Florida.
Naples ranks seventh in the country for both listed
homes over $5 million and closed sales over $5
million.
1.8 million people visit the area annually; an 8%
increase over last year.
34% of homes are valued at $400,000 or more and
77% of seasonal residents own homes of their own.
Job growth rate estimates for Naples are the highest
in the country, projected at an annual rate of 4.1%
through 2016.
The average expenditure per visit is $249.06, far
exceeding the industry benchmark.
Lake
Okeechobee
2015 Average Household Income
14
9
Legend
^
_
5
13
7
Waterside Shops
Waterside Shops 45 Minute Drive Time
§
¨
¦
Waterside Shops 60 Minute Drive Time
75
8
2015 Average Household Income
12
11
10
^
_
2
1
3
§
¨
¦
75
4
Below
$30,000
$30,000 -
$39,999
$40,000 -
$49,999
$50,000 -
$59,999
$60,000 -
$69,999
$70,000 -
$79,999
$80,000 -
$89,999
$90,000 - $100,000
Above
$100,000
Selected Communities
by Average Household Income
6
1 - $170,716 - Pine Ridge
2 - $ 160,205 - Pelican Bay
3 - $120,907 - Vineyards
4 - $117,024 - Naples
5 - $109,260 - Gateway
6 - $106,619 - Marco Island
7 - $103,612 - McGregor
8 - $92,003 - Estero
9 - $91,899 - Olga
10 - $88,314 - Island Walk
11 - $85,488 - Orangetree
12 - $85,411 - Bonita Springs
13 - $85,098 - Whiskey Creek
14 - $80,979 - Alva
.
0
3.5
7
Miles
14
2015 Average Household Net Worth
Lak e
Okeec hobee
15
17
0
Legend
^
_
12
6
8
Waterside Shops
Waterside Shops 45 Minute Drive Time
§
¨
¦
13
75
10
Waterside Shops 60 Minute Drive Time
2015 Average Household Net Worth
7
Below
$200,000
$200,000 - $399,999
9
$400,000 - $599,999
$600,000 - $799,999
$800,000 - $999,999
14
^
_
1
3
Above
2
§
¨
¦
75
5
11
16
4
$1,000,000
Selected Communities
by Average Household Net Worth
1 - $3,422,007 - Pelican Bay
2 - $2,468,177 - Vineyards
3 - $2,442,199 - Pine Ridge
4 - $2,299,023 - Marco Island
5 - $2,179,249 - Naples
6 - $1,676,327 - McGregor
7 - $1,637,285 - Estero
8 - $1,444,234 - Whiskey Creek
9 - $1,416,205 - Bonita Springs
10 - $1,376,954 - Fort Myers Beach
11 - $1,302,894 - Lely
12 - $1,257,150 - Gateway
13 - $1,218,198 - Iona
14 - $1,155,070 - Island Walk
15 - $954,635 - Alva
16 - $950,394 - Lely Resort
17 - $904,634 - North Fort Myers
.
0
3.5
7
Miles
14
SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...
STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
WATERSIDE
SHOPS
RETAILERS
WITH
THE
OUTSTANDING
BRANDING EFFORT RESULTS
• Increase drive time to property:
50% greater than national average
• Increase average time spent at property:
42% greater than national average
• Increase average expenditure at property:
2.7 x the national average
MARKETING
SUPPORT
THAT
SIGNATURE EVENTS
Wa t e r s i d e S h o p s h a s c r a f t e d s e v e r a l
signature events that each attract
more than 1,000 guests to the
s h o p p i n g c e n t e r . Fro m C r a v i n g
Fa s h i o n t o S i p & S h o p S u n d a y s ,
the Naples community enjoys these
philanthropic events that support
local nonprofits.
L I V E
Wa t e r s i d e S h o p s h i g h l i g h t s
retailers on the center’s
website through special
features including promotions,
video and a fashion blog.
Social media likes are garnered
with custom programs including
Wa t e r s i d e W i n D a y s a n d
December 12 Days of Giving.
L I V E
BEAUTIFULLY
SPONSORSHIPS
WATERSIDESHOPS
TIFFANY & CO.
LOUIS VUITTON
RALPH LAUREN
ST. JOHN
TORY BURCH
| 5415 TAMIAMI TRAIL N | NAPLES, FLORIDA
LILLY PULITZER
APPLE
P R E S E N T S
CRAVING
FASHION
A FOOD AND FASHION EVENT TO BENEFIT
MAKE-A-WISH® SOUTHERN FLORIDA AND UNITED WAY OF COLLIER COUNTY
F R I D A Y t S E P T E M B E R 2 5 t 5:30-8:30PM
TASTINGS FROM 40+ RE STAURANTS
TICKETS: $50
TO PURCHASE, VISIT CF15.EVENTBRITE.COM
SOCIAL MEDIA AND WEBSITE
BEAUTIFULLY
SALVATORE FERRAGAMO
S H O P S
100% OF TICKET SALES WILL BENEFIT MAKE-A-WISH SOUTHERN FLORIDA
To s p e a k t o t h e e l e g a n t l i f e s t y l e o f t h e N a p l e s ’ r e s i d e n t ,
Wa t e r s i d e S h o p s l a u n c h e d a b r a n d i n g c o n c e p t f e a t u r i n g
the breathtaking architecture of the shopping center as
the backdrop for a fashion story. The Live Beautifully
campaign is featured throughout the market and across
digital platforms.
WATERSIDESHOPS.COM
W A T E R S I D E
DESERVE.
WATERSIDESHOPS
BRANDING
GUCCI
THEY
LULULEMON ATHLETICA
SAKS FIFTH AVENUE
NORDSTROM
WATERSIDESHOPS
GUCCI
TIFFANY & CO.
RALPH LAUREN
LOUIS VUITTON
SALVATORE FERRAGAMO
WATERSIDESHOPS.COM
ST. JOHN
APPLE
LILLY PULITZER
VAN CLEEF & ARPELS
| 5415 TAMIAMI TRAIL N | NAPLES, FLORIDA
TORY BURCH
LULULEMON ATHLETICA
SAKS FIFTH AVENUE
NORDSTROM
Wa t e r s i d e S h o p s i s t h e s p o n s o r o f
major charity events, including:
N a p l e s W i n t e r W i n e Fe s t i v a l , B a k e r
Museum exhibits for Artis-Naples,
Magic under the Mangroves for the
Conservancy of Southwest Florida
and Hats in the Garden for the
Naples Botanical Garden.
the Forbes company
theforbescompany.com