23 - Vital Media Network

2015
What Is Vital MX?
We’re a comprehensive motocross website with a
worldwide user base
Providing an insider’s look at the sport’s top riders, newest
products, best riding, and most compelling stories
Attracting a large audience of core riders who represent
the heart of the consumer market
Helping connect brands with their target customers
Vital MX Sections
Race and Events Coverage
•Vital slideshows combine photos, audio, & video to provide an immersive experience that brings the audience in the pits and on the course at the world’s most high-profile events
•Events include: Supercross, Outdoor Nationals, and custom motocross
related events
•Vital also produces event photo galleries, race reports, and videos
Forum
•The Vital MX forum has a large community including fans, riders, and
industry insiders
•The Vital MX forum gives users the opportunity to discuss all things
motocross related
•Users visit the Vital MX forum to discover and converse breaking news within the motocross industry
•The Vital MX forum generates an average of 4.3 million pageviews
each month
Product Reviews and Product Guide
•Vital’s reviews are informed, thorough, and unapologetically honest building trust with consumers and respect from the industry
•All reviews are archived in the Vital MX Product Guide where users can search, browse, compare, and review products
Bike Checks
•Bike Check section offers riders a platform to show-off their bikes with photos, specs, and a build description
•Bike Checks attract product-minded users who can view, like, and comment
•“Bike of the Day” is featured on the homepage and social media, providing exposure for product and content for brands to share
News
•Vital keeps users up to date on breaking news as it happens with spy shots of new products, athlete news, race results, industry happenings, and more
Vital MX Mobile
Vital has grown consistently since launch
•Shares the same photos, stories, and videos as desktop site
•Designed for iPhone/iPod Touch
and Android
•An average of 158,000 monthly unique visitors come from smartphones
•Mobile traffic has grown by more than 350% from 2013
•Advertisers on Vital desktop site also receive banners on Vital mobile
Audience Profile
Active riders who are product-minded and affluent
2.7
Average number of bikes in household
73.8%
Ride at least once a month
73.2%
Have attended a motocross or supercross race in the past 12 months
38.2%
Plan to buy a new motocross bike
in the next 12 months
91.3%
Rank motocross websites as their main
source of motocross information
23
Minutes spent on Vital MX each month
97.8%
39
$99,236
Male
Median Age
Average Household Income
Average Monthly Unique Visitors
2007
41,288
2008
83,486
Source: Google Analytics
2009
129,375
2010
188,282
2011
267,096
2012
314,574
2013
326,714
2014
428,640
Changing Media Landscape
Racer X
Dirt Bike
MXA
TWMX
Dirt Rider
31,392
43,027
49,091
62,987
94,998
2014 Postal Statement,
Publisher filed
2014 Postal Statement,
Publisher filed
2014 Postal Statement,
Publisher filed
2014 Postal Statement,
Publisher filed
2014 Postal Statement,
Publisher filed
Vital MX 2014
428,640
Unique Vistors
per Month
Source: Publisher-supplied postal statements (Dirt Bike, MXA, Racer X, TWMX, Dirt Rider), Google Analytics
How Users Get to Vital
New & returning visitors assure visibility to a broad range of consumers
Direct traffic
56.5%
Search engines
33.2%
Referring sites
10.3%
Direct traffic:
Visitors that have the site bookmarked or type in the URL
Referring sites:
These visitors have been exposed to our content via a link or post on other sites.
Social media, Facebook, and Twitter are drivers of referring traffic.
Search engines:
Visitors sent to Vital from a search engine after they’ve searched for something specific.
These tend to be new visitors being exposed to Vital for the first time.
Worldwide Connections
Vital MX attracts visitors from 198 countries monthly
Canada
United Kingdom
23,078
25,242
United States
269,063
France
12,772
Australia
23,570
Vital MX’s Top 30 Countries
1. United States
2. United Kingdom
3. Australia
4. Canada
5. France
6. Germany
7. Sweden
8. Italy
9. Netherlands
10. New Zealand
11. Brazil
12. Belgium
13. Spain
14. Finland
15. South Africa
16. Norway
17. Indonesia
18. Japan
19. Mexico
20. India
21. Greece
22. Portugal
23. Philippines
24. Austria
25. Czech Republic
26. Argentina
27. Poland
28. Thailand
29. Switzerland
30. Denmark
Why Do Brands Use Vital to
Connect with Riders?
1
Large Audience
2
Worldwide Reach
3
Cost-Effective
4
Measurable
5
Quality Environment
6
Timely
Brands Using Vital to Connect with Riders
1.7 Cleaning Solutions
100%
AGV
Amsoil
Answer Racing
Athena Parts
Atlas Brace
Axial Racing
Baja No Pinch
Bell
Boyesen
Braaper
CP-Carrillo
D’cor Visuals
DeCal Works
Donnie Hansen MX Academy
Dragon
DT1 Air Filters
Dubya
EKS Brand
Engine Ice
Enjoy Mfg
EVS
Factory Backing
Factory Effex
Factory Metal Works
Fly Racing
FMF
Fox
Galfer
Gear Custom Products
Hammerhead Designs
Hinson Clutch Components
Kali Protectives
Leatt
LifeProof
Matrix Concepts
Maxxis
MB1 Suspension
Mika Metals
Miller Motorsports Park
Moose Racing
Moto Hose
Moto Stuff
Motorex
MotoSport
MSR
N-Style
NEKEN
No Toil Industries
Ohlins USA
Pirelli
Pro Circuit
Pro Taper
Race Tech Suspension
Rekluse
Renthal
Ride Engineering
RK Excel America
Rocket Performance
RTech
SBS Friction
Scott
Seven MX
Shift
Shoei
Smith Optics
Snow Summit Bike Park
Specialized Bikes
Sunstar
Suzuki
The Factory Metal Works
Thor
Torpedo7
Troy Lee Designs
TUbliss
Virus Action Sport Performance
VonZipper
VP Racing Fuels
WMR / Nihilo Concepts
Works Connection
Yoshimura
ZETA Racing
Banner Advertising
Integrate your brand message with content across Vital
• Banner sizes include two desktop sizes (728x90 and 300x600) and two mobile sizes (320x50 and 300x250)
• Your ads are served ‘run-of-site.’ Run-of-site allows your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broader coverage as your ads rotate throughout all pages of Vital MX
• The frequency with which your ads appear is a function of how many ads you buy, relative to how many ads other advertisers buy. For example, ‘Brand A’ buying 200,000 ads/month will appear twice as often as
‘Brand B’ buying 100,000 ads/month
• Banners may be geographically targeted to the countries or regions of your choice
• The 300x600 banner moves down the page as users scroll, allowing your message to be visible at all times
Homepage Takeover
Stand out with a high-impact ad placement
• Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message
• Great for launching new products
• Each homepage takeover includes the following ad placements on the Vital MX homepage:
• Exclusive wallpapers, left and right
• Exclusive top 728x90 banner
• Exclusive top side 300x600 banner
• The creative can be designed to create a singular integrated presentation
Full-Screen Interstitial Ads
Just your ad on the screen, by itself, for up to 10 seconds
• Premium, impactful ad placement helps elevate brand perception
• Interstitial ad appears as users transition from one page to the next
• Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)
• Runs exclusively, only your brand will have interstitial ads, for 3 days at a time
• Each 3-day interstitial campaign is frequency-capped at 1 impression per user
• Interstitials click-through to your website and historically yield a high click-through-rate
Video Pre-Roll Commercials
Ensure your video content receives consistent views while driving
traffic to your site
• Pre-rolls are 15 second video commercials that play before video and slideshow content on Vital
• Video is a powerful way to communicate your brand message to a captive audience
• Pre-rolls click-through to your website and historically yield a high click-through-rate
• Pre-rolls may be geographically targeted to the countries or regions of your choice
Monthly Advertising Packages
• Banner Packages
1-3 Months
4-6 Months
7-11 Months
12 Months
400,000 average banners/month
$3,105
$2,935
$2,735
$2,535
300,000 average banners/month
$2,535
$2,420
$2,225
$2,085
225,000 average banners/month
$2,100
$1,975
$1,835
$1,705
165,000 average banners/month
$1,655
$1,555
$1,445
$1,335
110,000 average banners/month
$1,205
$1,130
$1,055
$970
$775
$730
$685
$635
65,000 average banners/month
Add Ons
• Video Pre-Rolls Commercials
1-3 Months
4-6 Months
7-11 Months
12 Months
5,000 commercials/month
$300
$280
$265
$250
10,000 commercials/month
$595
$560
$530
$500
15,000 commercials/month
$895
$845
$795
$750
• Homepage Takeovers
$500/day
• Full-Screen Interstitial Ads
$500/3-days
• Audience Contests
Priced individually based on specifics of contest
• Custom Content
Priced individually based on specifics of content
Added Value
(included with all ad packages)
• Editorial Support
Added Value
• Site Sponsor listing on homepage
Added Value
Ad Units & Specs
728x90 Ad
320x250 Ad
300x600 Ad
300x250 Ad
Desktop banners:
•
Sizes – 300x600 and 728x90
•
Vital Video Pre-Roll
• Pre-roll are a maximum of :15 seconds
•
File formats – Flash, jpeg and gif
• Dimensions – 1280x720
• File format – .mov or .mp4
Vital Mobile banner:
• Sizes – 320x50 and 300x250
• Total file size – under 50k per ad
• File formats – jpeg and gif
Flash Submission Guidelines:
• Frame rate – 29.97
• Bit Rate – 1,400k
• Codec – H.264
• Key Frame – 30
• Audio – AAC
Interstitial:
• Use Flash version 10 (or under) and ActionScript 2.0 (or under)
• Size – 640x480
• Flash creatives should be submitted in .swf format.
•
• A close button must be included and added to root level or level
zero. A clickTAG should be added to the button.
• Clicktags should not have URLs coded in them because our ad
• The clickTAG is case-sensitive and must be “clickTAG”.
•
clickTAG Coding Instructions:
o Select getURL in the button from where you want the URL
navigation to trigger.
o Type clickTAG
on release, getURL(clickTAG,”_blank”);
• File formats – Flash, jpeg and gif
• Maximum animation must be under 10 seconds (ad autoadvances after 10 seconds).
Wallpaper
•
700x1920
•
• File formats – jpeg and gif
• Wallpapers must be static, no animation
• Keep critical information on the left one in the top
right corner; keep critical info on the right one in the top
left corner.
.