2016 Media Kit - Vital Media Network

2016 Media Kit
What Is Vital MX?
We’re a comprehensive motocross website with a
worldwide user base
Providing an insider’s look at the sport’s top riders, newest
products, best riding, and most compelling stories
Attracting a large audience of core riders who represent
the heart of the consumer market
Helping connect brands with their target customers
Vital MX Sections
Race and Events Coverage
•Vital slideshows combine photos, audio, & video to provide an immersive experience that brings the audience in the pits and on the course at the world’s most high-profile events
•Events include: Supercross, Outdoor Nationals, and custom motocross
related events
•Vital also produces event photo galleries, race reports, and videos
Forum
•The Vital MX forum has a large community including fans, riders, and
industry insiders
•The Vital MX forum gives users the opportunity to discuss all things
motocross related
•Users visit the Vital MX forum to discover and converse breaking news within the motocross industry
•The Vital MX forum generates an average of 4.6 million page views per month
Product Reviews and Product Guide
•Vital’s reviews are informed, thorough, and unapologetically honest building trust with consumers and respect from the industry
•All reviews are archived in the Vital MX Product Guide where users can search, browse, compare, and review products
Bike Checks
•Bike Check section offers riders a platform to show-off their bikes with photos, specs, and a build description
•Bike Checks attract product-minded users who can view, like, and comment
•“Bike of the Day” is featured on the homepage and social media, providing exposure for product and content for brands to share
News
•Vital keeps users up to date on breaking news as it happens with spy shots of new products, athlete news, race results, industry happenings, and more
Audience Profile
Active riders who are product-minded and affluent
2.7
78%
51%
Average number of bikes in household
42%
Plan to buy a new dirt/motocross bike in
the next 12 months
85%
Rank motocross websites as their primary
source of motocross information
78%
Rank motocross websites as their primary
source for product research
98%
37
Male
$107,199
Ride at least once per month
Raced in the past 12 months
Median Age
Average Household Income
Average Monthly Unique Visitors
Vital has grown consistently since launch
2007
41,288
2008
83,486
2009
2010
2011
2012
2013
2014
2015
129,375 188,282 267,096 314,574 326,714 428,640 525,027
Source: Google Analytics
Changing Media Landscape
Consumer attention and time has shifted online
Dirt Bike
Racer X
MXA
TWMX
Dirt Rider
42,534
44,603
49,227
61,111
72,563
525,027
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Total Paid Print &
Electronic Circulation,
2015 Postal Statement,
Publisher Filed
Unique Visitors
per Month
Vital MX 2015
Source: Publisher-supplied postal statements (Dirt Bike, Racer X, MXA, TWMX, Dirt Rider), Google Analytics
Connected Across All Devices
Reaching riders on all screens at all times
Desktop
• 45% of total site traffic
Tablet
• 11% of total site traffic
• Directs users to full desktop site
Mobile
• 44% of total site traffic
• Shares the same photos, stories, and videos as desktop site
• Most site sections are now mobile optimized, including slideshow player
How Users Get to Vital
New & returning visitors assure visibility to a broad range of consumers
Direct traffic
43.1%
Search engines
37.7%
Referring sites
19.2%
Direct traffic:
Visitors that have the site bookmarked or type in the URL
Referring sites:
These visitors have been exposed to our content via a link or post on other sites.
Social media, Facebook, and Twitter are drivers of referring traffic.
Search engines:
Visitors sent to Vital from a search engine after they’ve searched for something specific.
These tend to be new visitors being exposed to Vital for the first time.
Worldwide Connections
Vital MX attracts visitors from 198 countries monthly
Canada
United Kingdom
19,981
24,286
United States
298,124
France
18,965
Australia
20,190
Vital MX’s Top 30 Countries
1. United States
2. Canada
3. United Kingdom
4. Australia
5. France
6. Sweden
7. Germany
8. Netherlands
9. New Zealand
10. Italy
11. Spain
12. Finland
13. Brazil
14. Belgium
15. Norway
16. Japan
17. South Africa
18. Denmark
19. Austria
20. Portugal
21. Indonesia
22. Czech Republic
23. Mexico
24. India
25. Switzerland
26. Greece
27. Poland
28. Argentina
29. Colombia
30. Russia
Why Do Brands Use Vital to
Connect with Riders?
1
Large Audience
2
Worldwide Reach
3
Cost-Effective
4
Measurable
5
Quality Environment
6
Timely
Brands Using Vital to Connect with Riders
1.7 Cleaning Solutions
100%
AGV
Amsoil
Answer Racing
Arai
Athena Parts
Atlas Brace
Bell
Boyesen
Bridgestone
Chaparral Motorsports
CP-Carrillo
D’cor Visuals
DT1 Air Filters
Dubya
EKS Brand
Engine Ice
Evans Cooling Systems
EVS
Factory Effex
Fly Racing
FMF
Fox
Galfer
GET
Hinson Clutch Components
Kali Protectives
KTM
Leatt
Mammoth Mountain
Matrix Concepts
Maxxis
Millennium Technologies
Mobius
Moose Racing
MotoConcepts
Motool
MotoSeat
MotoSport
MSR
NEKEN
Next Components
Nitro Circus
OMX Graphics
On Any Sunday
Polaris
Polisport
Pro Circuit
Pro Taper
Race Tech Suspension
Rekluse
Renthal
Ride Engineering
RK Excel America
Scott
Seven MX
Shift
Shoei
Snow Summit Bike Park
Sunstar
Suzuki
Thor
TRCMX
Troy Lee Designs
WMR / Nihilo Concepts
Works Connection
Yoshimura
Zeta Racing / DRC
Banner Advertising
Integrate your brand message with content across Vital
• Banner sizes include two desktop sizes (728x90 and 300x600) and two mobile sizes (320x50 and 300x250)
• Your ads are served ‘run-of-site.’ Run-of-site allows your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broader coverage as your ads rotate throughout all pages of Vital MX
• The frequency with which your ads appear is a function of how many ads you buy, relative to how many ads other advertisers buy. For example, ‘Brand A’ buying 200,000 ads/month will appear twice as often as
‘Brand B’ buying 100,000 ads/month
• Banners may be geographically targeted to the countries or regions of your choice
• The 300x600 banner moves down the page as users scroll, allowing your message to be visible at all times
Homepage Takeover
Stand out with a high-impact ad placement
• Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message
• Great for launching new products
• Each homepage takeover includes the following ad placements on the Vital MX homepage:
• Exclusive wallpapers, left and right
• Exclusive top 728x90 banner
• Exclusive top side 300x600 banner
• The creative can be designed to create a singular integrated presentation
Full-Screen Interstitial Ads
Just your ad on the screen, by itself, for up to 10 seconds
• Premium, impactful ad placement helps elevate brand perception
• Interstitial ad appears as users transition from one page to the next
• Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)
• Runs exclusively, only your brand will have interstitial ads, for 3 days at a time
• Each 3-day interstitial campaign is frequency-capped at 1 impression per user
• Interstitials click-through to your website and historically yield a high click-through-rate
Video Pre-Roll Commercials
Ensure your video content receives consistent views while driving
traffic to your site
• Pre-rolls are 15 second video commercials that play before video and slideshow content on Vital
• Video is a powerful way to communicate your brand message to a captive audience
• Pre-rolls click-through to your website and historically yield a high click-through-rate
• Pre-rolls may be geographically targeted to the countries or regions of your choice
Editorial Support & Custom Executions
Reinforce your advertising message with editorial content
Editorial Support
Vital can help you tell your product and brand stories through strong editorial support
Examples include product tests, new product releases, athlete news, posting supplied content, and more
Sponsored Content
Associate your band with Vital’s most popular content
Custom Promotions
Vital can partner with your brand to engage our audience in custom contests and promotions
Monthly Advertising Packages
• Banner Packages
1-3 Months
4-6 Months
7-11 Months
12 Months
400,000 average banners/month
$3,105
$2,935
$2,735
$2,535
300,000 average banners/month
$2,535
$2,420
$2,225
$2,085
225,000 average banners/month
$2,100
$1,975
$1,835
$1,705
165,000 average banners/month
$1,655
$1,555
$1,445
$1,335
110,000 average banners/month
$1,205
$1,130
$1,055
$970
$775
$730
$685
$635
65,000 average banners/month
Add Ons
• Video Pre-Rolls Commercials
1-3 Months
4-6 Months
7-11 Months
12 Months
5,000 commercials/month
$300
$280
$265
$250
10,000 commercials/month
$595
$560
$530
$500
15,000 commercials/month
$895
$845
$795
$750
• Homepage Takeovers
$500/day
• Full-Screen Interstitial Ads
$500/3-days
• Sponsored Content
Priced individually based on specifics of content
• Custom Promotions
Priced individually based on specifics of promotion
Added Value
(included with all ad packages)
• Editorial Support
Added Value
• Site Sponsor listing on homepage
Added Value
Ad Units & Specs
728x90 Ad
320x50 Ad
300x600 Ad
300x250 Ad
Desktop banners:
•
Sizes - 300x600 and 728x90
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
File size limits for .jpg, and .gif - 100k per ad
•
File size limits for .html5 - 100k initial load, 2mb subsequent
polite stream
Mobile banners:
Interstitial:
•
Sizes - 300x250 and 320x50
•
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
•
File size limits for .jpg, and .gif - 50k per ad
•
File formats - .jpg, .gif, and .html5, (flash is not accepted)
•
File size limits for .html5 - 50k initial load, 100k subsequent
polite stream
•
Maximum animation must be under 10 seconds
(ad auto-advances after 10 seconds).
Vital Video Pre-Roll:
Size – 640x480
Wallpaper:
•
•
Pre-roll are a maximum of :15 seconds
•
Dimensions – 1280x720
•
File format – .mov or .mp4
•
•
Frame rate – 29.97
•
File formats – .jpg and .gif
Bit Rate – 1,400k
•
Wallpapers must be static, no animation
•
Codec – H.264
•
•
Key Frame – 30
Keep critical information to the top/inside 160x600
pixels of each wallpaper
•
Audio – AAC
•
700x1920
.