Company Profile

SUMMARY
INSTITUTIONAL PARTICIPANTS
MAROC EXPORT
5
7
MAIN SECTORIAL INDICATORS
11
EXHIBITORS COMPANIES
29
COOPERATIVE AFOULKI
DARI COUSPATE
GIE TARGANINE
KAYNAGROUP
LESIEUR CRISTAL
MIM ASIAN MARKET (EMP)
MARRAKECH TAZAKOURT
NOUNEMAROC SARL
TAJINI
31
33
35
37
39
41
43
46
47
INSTITUTIONAL
PARTICIPANTS
5
MAROC EXPORT
Who Are We?
The Moroccan Center for Export Promotion is a governemental institution founded on December 17, 1976 (Hija 25, 1396)
by Dahir NO 1-76-385.
The Center is in charge of promoting the export of industrial and agricultural products, services, and any products that
do not fall under the jurisdiction of other administrations or organizations, by virtue of law or regulation.
In fact, handicrafts and tourism promotion are governed respectively by The House of Handicrafts and The National
Office of Tourism.
Contact :
Add: 23, rue BnouMajed EL Bahar 20000,
Casablanca MOROCCO
Phone : +212 5 22 30 22 10
Fax : +212 5 22 45 05 57
Web : www.marocexport.gov.ma
Mrs. Zahra MAAFIRI
Managing Director
Mrs. Nadia RHAOUTI
Sectorial Manager
E-mail : [email protected]
Mrs. Hasnaa ALAOUI
Communication Director
Mrs. Loubna Alqoh
Head of Agribusiness Department
E-mail : [email protected]
Mrs. El Mahi Mariame
Export Advisor
[email protected]
7
MAROC EXPORT
Our Strategic Missions
• Promoting Moroccan exportable goods in international markets, in accordance with national sectorial
strategies;
• Expanding markets for Moroccan exports;
• Supporting the internationalization of Moroccan companies;
• Organizing business information systems at the international level, in collaboration with economic and
trade representations abroad
• Conducting studies on the exportability of Moroccan products and on the characteristics of foreign markets;
assisting exporters in their marketing efforts and advertising Moroccan products abroad;
• Providing input in the development of global trade policies and a consistent program for promoting the
exportation of manufactured products;
• Assisting export-promotion, credit system and export credit insurance institutions, simplifying and
standardizing export-related documentation and procedures;
• Guiding public and private investors towards products that can be quickly assimilated into foreign markets
with the best possible conditions;
• Contributing to the training of foreign trade professionals in export promotion techniques, information and
marketing;
• Proposing legislative and regulatory texts necessary for the accomplishment of its mission.
MAROC EXPORT
Our Activities
• We organize Moroccan participation to professional international sector-based fairs to increase international
exposure for the products and services oriented export;
• We set up business missions with B-to-B meetings for direct marketing towards foreign customers in
targeted markets;
• Our high level institutional missions target decision makers of major international prime contractors in
order to strengthen their sourcing from Morocco.
• Our large-scale multi-sectorial missions facilitate the penetration of Moroccan exporters into the subSaharan and MENA markets;
• Our Sectorial communication campaigns guarantee a better positioning of the Moroccan products and
services oriented export on international markets;
• Our Business-to-Consumer (B-to-C) operations facilitate the referencing of Moroccan agricultural products
with major international retail chains;
• We invite foreign decision makers to Morocco in order to promote Moroccan quality and know-how.
• We conduct training and information sessions to help identify the Moroccan products and services oriented
export.
9
MAIN SECTORIAL
INDICATORS
11
Processed fruits and vegetables
65
Thousand
tons of exports
Olives :
Export Markets
Maghreb 6%
1,1 billions
55
dhs turnover
Operators
Export Regions
Other 5%
NAFTA 24%
EU 64%
Other 1%
Gharb Saiss: 12%
Centre: 23%
Tensift: 64%
Processed fruits and vegetables
16
Thousand
tons of exports
Capers / Pickles :
Export Markets
NAFTA 7%
392 Millions
30
dhs turnover
Operators
Export Regions
Other 9%
Other 6%
Centre 13%
Gharb-Saiss 45%
other
American
countries 13%
EU 70%
Tensift 36%
13
Processed fruits and vegetables
10
Canned fruits :
Thousands tons
of exports
Export Markets
Maghreb 13%
186 Millions
37
dhs turnover
Operators
Export Regions
Other 6%
Other 25%
Centre 50%
EU 81%
Tensift 25%
Processed fruits and vegetables
Canned vegetables :
Export Markets
Maghreb 5%
4
Thousands tons
of exports
136 Millions
49
dhs turnover
Operators
Export Regions
Other 4%
NAFTA 5%
Other 15%
Centre 30%
Souss 23%
EU 86%
Gharb Saiss 32%
15
Processed fruits and vegetables
8,5
Juices :
Thousands tons
of exports
Export Markets
64 Millions
dhs turnover
Export Regions
Other
9%
Other 20%
EU 44%
Maghreb 36%
Centre 91%
8
Operators
Processed fruits and vegetables
Fruits and
Vegetables frozen :
Export Markets
Asia 2%
71
Thousands tons
of exports
826 Millions
43
dhs turnover
Operators
Export Regions
Other 2%
Other 6%
Centre 25%
North 73%
EU 96%
17
Processed fruits and vegetables
4,2
seeds –legumes :
Thousands tons
of exports
Export Markets
52,2 Millions
25
dhs turnover
Operators
Export Regions
Other 8%
Other 15%
Maghreb 20%
EU 53%
other european
countries 19%
North 17%
Centre 68%
Processed fruits and vegetables
Spices / MAP (Plants
aromatic and
medicinal) :
50,2
Thousands tons
of exports
Export Markets
973 Millions
dhs turnover
120
Operators
Export Regions
Other 5%
North 10%
Other 21%
other european
countries 7%
EU 64%
NAFTA
8%
Centre 85%
19
Processed fruits and vegetables
23
Vegetable oils :
Thousands tons
of exports
Export Markets
490 Millions
98
dhs turnover
Operators
Export Regions
Other
15%
Other 18%
EU 42%
Other African
countries 19%
NAFTA 21%
Gharb-Saiss
20%
Centre 65%
Biscuit chocolate and confectionery
Biscuit Industry,
Chocolate and
confectionary :
Export Markets
Other 7%
17
Thousands tons
of exports
300 Billions
dhs turnover
10
Opérators
Export Regions
Other 10%
Asia/Middle East
13%
Africa 80%
Centre 90%
21
Fishery Products
Canned fish :
122
Thousands tons
of exports
Export Markets
4,2 Billions
dhs turnover
58
Operators
Export Regions
Other 9%
Other 12%
Middle East 10%
Other African
countries 43%
Safi 27%
Souss 61%
EU 38%
Fishery Products
Semi-preserved
anchovy :
Export Markets
NAFTA 7%
19,6
Thousands tons
of exports
1,3 Billions
39
dhs turnover
Operators
Export Regions
Other 3%
Other 9%
Souss 34%
North 57%
EU 90%
23
Fishery Products
16
Fish / Shellfish fees :
Thousands tons
of exports
Export Markets
808 Billions
dhs turnover
Export Regions
Other 1%
Other 16%
EU 99%
Centre 11%
North 73%
88
Operators
Fishery Products
193
Fish / Shellfish
Frozen
Thousands tons
of exports
Export Markets
5,5 Billions
dhs turnover
228
Operators
Export Regions
Other 5%
Other 30%
UE:
EU
99%
44%
Souss 50%
South 45%
Other African
contries
12%
South
America 14%
25
Fishery Products
Fish Flour :
89 Thousands
tons of exports
Export Markets
924 Millions
17
dhs turnover
Operators
Export Regions
Other 9%
Middle
East 7%
Other 16%
CEEC 14%
Souss 15%
EU 70%
South 69%
27
EXHIBITORS COMPANIES
29
COOPERATIVE AFOULKI
Company Profile :
The Afoulki cooperative is in the middle of the Moroccan arganeraie (forest of
argan trees) 50 km in the northeast of the Agadir city. Afoulki is exclusively
female, it gathers more than 150 women; her main radius of action is the
production and the commercialization of the biological 100 % natural cosmetic
and culinary argan oil, and its by-products. The cooperative also offers to her
customers an outfit of natural products of an excellent quality: essential oils,
soap, rose water etc...
Uses and properties
The argan tree delivers an exceptionally precious oil for human health, it is rich
in unsaturated fatty acids; essential fatty acid (omega 3 & 6) and tocopherols
(natural vitamin E) it has several anti-oxidants qualities; Argan oil can help
you to reduce cholesterol, decrease blood level of Triglycerides and lower
blood pressure. Extracted from lightly roasted almonds it is very appreciated
by Chefs of great restaurants around the world.
Specifications
100% Pure, Organic Argan Oil for food, culinary Certified ECOCERT Organic
Agriculture (MA-BIO-154), USDA NOP , IGP, FDA.
Date of creation :
• 2004
Products :
• Argan oil
• Prickly pear seed oil
Export :
• Worldwide
Booth location :
N4-A010
Contact :
M. Mohamed FAOUZI
COOPERATIVE AFOULKI, Village Aït Hssaïne,
Dir Marketing Communication
Commune Idmine, Km 50 Route de - Marrakech Mobile : +212 6 20 92 08 25
80302 Agadir - MOROCCO +212 6 60 73 80 11
E-mail : [email protected]
E-mail : [email protected]
Web : www.cooperativeafoulki.com
31
DARI COUSPATE
Company Profile :
DARI is the Morocco’s leading company in Couscous & Pasta Markets, it is
also the largest exporter. DARI Couscous is available in more than 42 countries
(USA, Canada, Brazil, France, UK, Netherlands, Spain, Italy, Russia, and
other European countries, Australia, China, Japan...) and is listed main retail
chains in Europe like Carrefour, Auchan, Leclerc and Metro. DARI is currently
expanding its distribution outside Europe, especially in USA and Canada.
Date of creation :
DARI is specialized in premium quality couscous, with a wide range of products :
Premium Moroccan Couscous, Barley Couscous, Whole Wheat Couscous,
Corn Couscous, Pearled Couscous and Organic Couscous.
• Premium Couscous
• Pasta
• Barley couscous
• Whole Wheat couscous
• Corn couscous.
DARI is listed in Casablanca Stock Exchange since 2005 and operates currently
under international quality standards such as ISO 9001 and ISO 22000.
In 2012, DARI was awarded “Best Moroccan Brand” during The “Morocco
Awards”, an annual competition organized by Ministry of Trade and Industry
which promotes the best moroccan brands.
Certifications : ISO 9001 v2008, ISO 22000 v2005, HACCP, FDA compliant.
Contact :
DARI COUSPATE, Quartier Industriel Zahra
El Oulja - Sale - MOROCCO Phone : +212 5 37 80 87 21/38
+212 5 37 81 11 15/19
Fax : +212 5 37 80 87 43
E-mail : [email protected]
Web : www.couscousdari.com
M. Hassan Khalil
Chief Executive Officer
• 1995
Products :
Export :
• Europe
• Asia
• Africa
• USA
• South America
• Australia
Booth location :
N4-A010
33
GIE TARGANINE
Company Profile :
GIE TARGANINE is a groupement of 6 cooperatives producing organic argan oil, it
is created on october 2003.
The GIE Targanine aims to help cooperatives to market and promote their
products. Also to impove the socioeconomic situation of the rural populations,
especially women and yong girls.
Targanine rusures you the products of quality and the traçability of the raw
material .
Our products are:
ARGANATI : for culinary organic argan oil,
ARGANIUM : for cosmetic organic argan oil.
Date of creation :
• 2003
Products :
• Argan oil
• Cactus oil
• Sweet almond oil
• Essential oils
• Amlou
• Honey
• Soap
• Ghassoul and black soap
Export :
Contact :
GIE TARGANINE , Rue de Marrakech
N°33, Bloc 3, Q.I. 80 000 - Agadir - MOROCCO
Phone : +212 5 28 21 16 55
Fax : +212 5 28 23 57 33
E-mail : [email protected]
Web : www.targanine.com
Mrs. Latifa Anaouch
Export Manager
Mobile : +212 6 61 20 62 75
• Europe
• Asia
• Gulf Countries
• USA
Booth location :
N4-A010
35
KAYNA GROUP
Company Profile :
KAYNA GROUP is a large company that produces and sells pasta, couscous,
semolina and flour. The Production unit has one of the most advanced
technologies with monthly production capacity of around 2,400 tons between
pasta and couscous. Our knowledge and our selection of High quality
raw materials allow us to become a major player on the nationally and
internationally.
Date of creation :
The group already has its four active mills durum wheat, one for wheat, two
others for barley, a unit of pasta and couscous. KAYNA GROUP is being certified
for hygiene and foo@ll stages of manufacturing (HACCP and ISO 22000 version
2008).
• Pasta (durum wheat)
• Couscous (durum
wheat, barlely)
• Flour (durum wheat,
soft wheat, barley)
• Semolina (durum
wheat, barley)
• 2008
Products :
Export :
Contact :
KANYA GROUP Lot.N°7, Industrial Area
26100 - Berrechid - MOROCCO Phone : +212 5 22 32 60 40/55
Fax : +212 5 22 32 60 44
Web : www.kaynagroup.com
E-mail : [email protected]
M. Nour Eddine Bahji
Export Manager
E-mail : [email protected]
• Europe
• Africa
• Canada
• USA
• Russia
Booth location :
N4-A010
37
LESIEUR CRISTAL
Company Profile :
EDIBLE OIL REFINING AND PACKING
Date of creation :
Lesieur Cristal is the leading company in its field in Morocco and one of the
biggest agro alimentary companies in North Africa. Lesieur Cristal produces
over 260.000T of edible oil yearly.
• 1937
Lesieur Cristal has two olive plantations, SEO in Marrakech and DOMAINES
JAWHARA in Meknes, Over 1175 Ha, producing about 3000T of premium
quantity of extra virgin olive.
Lesieur Cristal has a large range of products, packed in PET and glass content.
We sell our products in over 40 countries.
Products :
• Soybean oil
• Sunflower oil
• Olive oil
• Natural body soap &
laundry soap
Export :
Contact :
Mrs. Rajae Lahbabi
LESIEUR CRISTAL, 1, Rue Caporal Corbi
Head of Department Export
Roches Noires - BP 3095 20300 - Casablanca - MOROCCO E -mail : [email protected]
Phone : +212 5 22 67 93 49
Mobile : +212 6 46 11 43 40
Fax :
+212 5 22 35 45 78
Web : www.lesieur-cristal.ma
• Europe
• Africa
• Canada
• Asia
• UEA
• USA
• Middle East
Booth location :
N4-A010
39
MADE IN MOROCCO ASIAN MARKET
(EMP)
Company Profile :
Export Moroccan Products (EMP) as a Group Purchasing entity located in Casablanca
(Morocco) works in Exclusive Corporation with Made In Morocco (MIM) Asian market,
provides any food item made uniquely by Morocco Food Makers for Asian market.
Ensuring your required products quality & certification wise, strengthening your supply
& logistic matter to match your expectations to cooperate with a reliable partner.
Date of creation :
Brands: Marrakech Tazakourt, Dari, Citruma, Orientines, Aiguebelle, VCR-SODALMU,
Cartier Saada, Agrofood industry.
• Moroccan cakes
• Extra virgin olive oils
• Whole olives
• Couscous and pasta
• Halal baby products
• Fruit juice
• Confectionery
• Salt
• Ketchup
• Vinegar
• sauces
• 2014
Products :
Export :
Contact :
MIM ASIAN MARKET (EMP),
24 rue Brahim Lamtouni
Oasis - Casablanca - MOROCCO Phone : +212 5 22 98 26 71/41
M. Mehdi Laraki
E-mail : [email protected]
M. Jean Soghonian
E-mail : [email protected]
Mrs. Sara EL HADAD
E-mail : [email protected]
• Asia
Booth location :
N4-A010
41
MARRAKECH TAZAKOURT
Company Profile :
Marrakech Tazakourt is a company specializing in the production of extra
virgin olive oils. Our pride lies in the production of extra virgin olive oil tasty
and healthy while using the method of cold pressing in Marrakech ocher land.
Our fields are located in the region Tazakourt : an area of 57 hectares with
28,000 trees planted, and the Oum Rabia area : 140 acres with 24,000 trees
planted.
Marrakech Tazakourt gives particular attention to the entire extraction process
of olive oil and, directly from the orchard to the bottling, while emphasizing
quality.
Our Olive Oil is top category obtained directly from olives and solely by
processes that allow it to retain all its aromas and fruity. That is why it is very
balanced and extremely low acidity is <0.5% , knowing that the standards are <0.8 %.
Our product ranges from multitudes of varieties of olive trees as the Moroccan
Picholine , the Arbequina, Aglandou ....
We have received several awards in various national and international
competitions, such as the price of our brand “ La Goutte d’Or “ which is registered
in the name of our Gelacom group of international tasting competitions oils
ITQI and the National Price agronomic Research for the year 2013.
Date of creation :
• 2011
Products :
• Extra virgin olive oil
• Flavored oils
Export :
• Asia
• Europe
• USA
• Middle East
Booth location :
Contact :
MARRAKECH TAZAKOURT, 24 rue Brahim Lamtouni
Oasis - Casablanca - MOROCCO Phone : +212 5 22 98 26 71/41
Fax :
+212 5 22 98 26 38
N4-A010
M. Mehdi Laraki
CEO
E-mail : [email protected]
[email protected]
Mrs. Sara El Hadad
Sales Responsible
E-mail : [email protected]
43
NOUNEMAROC SARL
Company Profile :
To the top of the last technology in the estate of the Fish farming of EELS in
closed circuit.
Aquicultural industry has a strong potential of increase his share of the world
market, together, we will be able to continue building a sustainable industry
that will be flourishing for the futur generations.
breeding of eel in recycled system in of high technology, economy in controlled
qualit water, constant renewed, saving of energy, without treatment.
NOUNEMAROC, Activity of eel farming,, a closed system, breeding of eel in
recycled system in of high technology, economy in controlled qualit water,
constant renewed, saving of energy, without treatment, nounemaroc produces
350 Tonnes of eels per year.
Supply in the shape of granulated, different size in accordance with the stages
of growth of the Anguilla.
Contact :
NOUNEMAROC SARL, Quartier Municipal Industriel
Lot 71 - KENITRA - MOROCCO Phone : +212 5 37 37 89 64
+212 5 37 32 19 34
E-mail : [email protected]
[email protected]
Mrs. Asmae El Bakkali
CEO
Mobile : +212 6 61 16 56 84
M. Jérôme Gurruchaga
Technical Director
Mobile : +33 6 80 37 80 92
E-mail : [email protected]
Date of creation :
• 2011
Products :
• Farming EELS
• Scientific name:
anguille anguilla
• Family : Anguillidés
• Species :
anguilla-anguilla.
Export :
• Asia
• North America
• Russia
Booth location :
N4-A010
45
TAJINI
Company Profile :
TAJINI is the first Moroccan company producing simmer sauce and ready
meals. Since 2009 after the simmer sauce, TAJINI is still the first innovating
with a new range of ready meals in trays and in jars.
TAJINI ready meals are made with only natural and fresh product . The product
are shelf stable and are GMO and PRESERVATIVE FREE.
TAJINI has committed to a quality approach allowing to export in several
countries, the production of TAJINI takes place in the region of Rabat.
TAJINI opened a new manufactury in august 2012, and in August 2013, TAJINI
is being certified for hygiene and food safety : ISO 22000 V2005, HACCP and
ISO 9001 V2008.
Products :
• Ready meals : Couscous with 7 vegetables and chicken, tajine with meatballs
and potatoes, Tajine with chicken carrots and confits lemons.
• Simmer sauce : Tajine raisins and onions, Tajine Olives and confits lemons,
tajine with red pepper tomatoes and confit lemons, tajine with onions and
tomatoes.
• Vegetarian Ready meals : couscous Sauce with 7 vegetables, ready meals
with carrots, olives and confits lemons.
• Soup : Moroccan Harira with chickpeas and vermicell.
Contact :
TAJINI, 8207 Agdal - Rabat -10080 - MOROCCO Phone : +212 5 37 85 02 93/98
Fax :
+212 5 37 85 02 84
Web : www.tajini.com
M. Jamil BENHASSAIN
CEO
Mobile : +212 6 61 17 88 74
E-mail : [email protected]
Skype : jamil_benhassain3
Date of creation :
• 2008
Products :
• Ready meals
• Simmer sauce
• Vegetarian ready meals
• Soup
• Couscous sauces
• Tajine sauces
Export :
• Europe
• Gulf Countries
• North AMERICA
Booth location :
N4-A010
47
Ministry Delegate to the Minister of Industry, Trade, Investment
and the Digital Economy, in charge of Foreign Trade.
Mr. Mohamed ABBOU
Minister Delegate to the Minister of Industry, Trade,
Investment and the Digital Economy, in charge of Foreign Trade.
Address: 63, avenue Moulay Youssef, 10000 - Rabat
Phone: +212 5 37 70 06 22 / +212 5 37 70 63 21
Fax: +212 5 37 72 05 53
The Embassy of the Kingdom of Morocco in China
Address: 16 San Li Tun Road Beijing 100600
Phone: +86 10 65 32 14 89/17 96
Fax: +86 10 65 32 14 53
Email: [email protected]
Web: www.moroccoembassy.cn
23, rue Bnou Majed EL Bahar
20000, Casablanca - MOROCCO
Phone : +212 522 302 210
Fax : +212 522 450 557
Email : [email protected]
www.marocexport.gov.ma