Laurentian University Visual Identity Guidelines

Transcription

Laurentian University
Visual Identity Guidelines
April 2006
Visual Identity Guidelines April 2006
Laurentian Brand
Introduction
1.01
Contents
1.01
1.02
Laurentian Brand
Introduction
One Identity, Two Marks
2.01
2.02
2.03
2.04
2.05
Laurentian Logo
Overview
Logo Grid
Logo and Tagline
Colour Applications
Incorrect Usage
3.01
3.02
Colour Palette
Primary Colours
Secondary Colours
4.01
Corporate Fonts
5.01
5.02
5.03
Imagery
Portraits
Activity
Natural Environment
6.01
6.02
6.05
6.06
6.07
6.08
Applications
PowerPoint Presentation
Letterhead
Business Card
Envelope
President’s Report
Student’s Guide
We are now embarking on a campaign to build greater
awareness of what Laurentian has to offer, working to align
our image with our opportunity. Three key character traits
have been identified that make Laurentian University and its
image unique among its peers:
Accessible Education
As the university that makes education accessible, our communications must likewise be
easy to use and easy to understand by a diverse stakeholder audience. Communications are
user-focused and consider the point of view of the audience and the tools they need to
understand who we are and what we offer.
Professional Approachability
Laurentian takes education seriously. Yet we have a friendly attitude that is consistent
with a personalized and supportive learning environment and the unique natural
environment in which we study.
Multi-faceted
The Laurentian learning experience is made more distinct by the diversity of our student
body, faculty, programs, teaching methods and research – a true reflection of the
composition of Canada. We are part of and create a community. We understand that
we act in context and not alone and that this creates excellent results for our students,
faculty and the community at large.
In the years to come, our image and reputation will play an important role in our
continued success. Our logo, tagline, corporate colours, fonts and style of imagery
are the foundation for building our visual identity when used consistently across all
our communication materials.
Laurentian Logo
Laurentian Brand
1.02 One Identity, Two Marks
Laurentian Logo
The Laurentian University logo is our primary
brand identifier, and should be used on all
standard communications, from stationery
and signage to our website and PowerPoint
presentations.
Laurentian Crest
The traditional Laurentian crest continues
to be used for ceremonial purposes. Its traditional style reflects an established educational institution and lends stature to official
university documents such as diplomas and
certificates.
All approved versions of the Laurentian
logo and crest are available as digital
artwork from Public Affairs.
Laurentian Crest
Laurentian Logo
2.01 Overview
Rationale
The Laurentian logo is a contemporary
interpretation of our traditional university
crest, designed to help us project an
updated image of Laurentian as relevant,
youthful and culturally distinct.
The logo brings the symbolic tree and sun
elements from the crest into greater
prominence. The tree and sun represent
the two elements that form the foundation
of a Laurentian education – growth and
illumination from learning and the unique
natural environment in which the learning
takes place. The tree symbol, with its five
branches, also represents the bilingual and
tricultural population of Laurentian as well
as the three federated universities that are
part of Laurentian.
English-Dominant Version
Shield Symbol
Logotype
Logo
Symbol and Logotype
The logo is composed of two graphic elements: the Shield symbol and the logotype.
These elements exist as a single unit in fixed
proportions and must never be altered.
Versions
The Laurentian University logo is bilingual,
available in both English-dominant and
French-dominant versions.
All approved versions of the Laurentian
logo are available as digital artwork
from Public Affairs.
French-Dominant Version
Structure
Laurentian Logo
2.02 Logo Grid
Structure
The grid shown here indicates how the
relationship between the Shield and
logotype is derived, with the distance
between them being equal to the height
of the initial “L” in Laurentian, and the
top of the shield being aligned with the
top of the logotype.
Minimum Clear Space
Minimum Clear Space
To give prominence to the Laurentian logo
in all applications, a minimum amount of
clear space must be maintained around it.
No other graphic element, pattern or text
may appear in this space. The minimum
clear space is equal to half the width of
the Shield, as shown in the diagram.
Minimum Size
A minimum size restriction is enforced to
ensure clarity and legibility. The standard
Laurentian logo should not be applied at
a size less than 2" wide.
Minimum Size
Minimum Size – Small Logo Version
Special Small Logo Version
A special version of the logo has been
created for applications smaller than
2" wide. This special logo must not be
reproduced smaller than 1.5".
2"
1.5"
English-Dominant Version with Tagline
Laurentian Logo
2.03 Logo and Tagline
Logo and Tagline
The Laurentian tagline: “Learning. It’s in
our Nature.”, brings the Laurentian message
into greater focus. It can appear with the
Laurentian logo as shown, on its own as a
headline, or within text. When used with the
Laurentian logo, the tagline always appears
in the same size and position. The combination of logo and tagline is available as digital
artwork and must not be altered in any way.
French-Dominant Version with Tagline
Narrative Treatment of Tagline
When the tagline is used alone as a headline
(or within a headline) for promotional purposes, it should appear in one of the corporate fonts in a manner appropriate to its use
(i.e., it does not need to be set in the font
and style of the tagline artwork as it appears
with the logo.) When used in a body of text,
it should remain italicized.
All approved versions of the Laurentian logo
and tagline combination are available as
digital artwork from Public Affairs.
Learning. It’s in our Nature.
Apprendre, naturellement.
Positive Applications
Reverse Applications
2-Colour
2-Colour
1-Colour (Laurentian Blue)
1-Colour (Laurentian Blue)
1-Colour (black)
1-Colour (black or other solid background)
Laurentian Logo
2.04 Colour Applications
Positive Applications
Two-Colour Positive
The two-colour positive logo appears in
Laurentian Blue and Laurentian Yellow
on a white background. This version
should be used whenever possible.
One-Colour Positive
The one-colour positive logo may appear in
either Laurentian Blue or black on a white
or light coloured background.
Reverse Applications
Two-Colour Reverse
In the two-colour reverse logo, the sun
element appears in Laurentian Yellow, with
all other elements in white, including an
additional white keyline around the Shield
symbol. Laurentian Blue should be the only
background colour used with this version.
One-Colour Reverse
The one-colour reverse application appears
in white on a background of either
Laurentian Blue or black.
All approved versions of the positive and
reverse logo are available as digital artwork
from Public Affairs.
2-Colour (black)
Do not alter the position of the Shield symbol.
Do not change the size relationship between the
Shield symbol and the logotype.
Do not re-scale, skew or distort the logo.
Do not add clip-art or other graphic elements.
Do not use outlines or add drop shadows.
Do not transpose or substitute the corporate colours.
Do not place the two-colour logo on a coloured background.
Do not contain the logo within a shape.
Laurentian Logo
2.05 Incorrect Usage
The Laurentian logo must always be used as
supplied and not altered in any way. Any
change to the logo can dramatically reduce
the effectiveness of the design.
Do not remove the Shield from the logotype.
Laurentian Corporate Colours
Colour Palette
3.01 Primary Colours
Laurentian’s primary corporate colours are
Laurentian Blue and Laurentian Yellow. To
reinforce the Laurentian identity, all printed
and electronic materials should use the
prima te colours as their predominant colour
elements.
Laurentian Blue
Coated Paper
Uncoated Paper
Digital
Pantone
C-M-Y-K
Pantone
C-M-Y-K
R-G-B
Hexadecimal
PMS 286C
100-66-0-2
PMS 293U
100-57-0-2
13-54-146
0033AB
0-24-94-0
PMS 115U
0-9-80-0
255-194-17
FCC917
Laurentian Yellow PMS 123C
Bright Palette
Colour Palette
3.02 Secondary Colours
A secondary palette complements Laurentian’s
primary colours and serves to add variety
and visual interest to our communications.
Featuring earth tones and blues, this palette
helps us to create a sense of the unique natural environment in which we study. Because
colour is a strong conveyer of mood, the
palette has been designed to allow for a
wide range of expression, with a choice of
bright, and neutral colours.
Secondary colours are also an effective tool
for identification. They can be used to make
navigation easier in digital media, or to
identify a series of publications. No single
colour, however, should be “owned” by a
particular faculty or program. All colours
must remain available to everyone.
Coated/Uncoated
Digital
Pantone
C-M-Y-K
R-G-B
Hexadecimal
PMS 2935
100-46-0-0
0-118-191
0076BF
PMS 3135
100-0-16-9
0-159-194
009FC2
PMS 583
23-0-100-17
175-188-34
AFBC22
PMS 104
0-3-100-30
192-174-0
C1AE00
PMS 1235
0-29-91-0
253-187-48
FDBB30
PMS 1595
0-59-100-5
232-125-29
E87D1D
PMS 1605
0-56-100-30
182-102-18
B76612
PMS 181
45-100-100-15
146-60-6
923C06
Shades of the secondary colour palette
Colour Palette
3.03 Secondary Colours
Further complementing the secondary palette,
you can use shades of the PMS colours as
accents, instead of, or in addition to, alternate
secondary colours.
Please see the President’s Report and the
Student’s Guide excerpts in sections 6.7 and
6.8 for examples of the use of the secondary
palette and its shades.
Pantone at 100%
PMS 2935
PMS 3135
PMS 583
PMS 104
PMS 1235
PMS 1595
PMS 1605
PMS 181
80%
60%
40%
20%
For Marketing and Communications Materials:
4.01 Corporate Fonts
Laurentian’s corporate fonts are Frutiger and
Minion. As a general guide, Frutiger should
be used for headlines and Minion should be
used for body copy. These fonts are readily
available for purchase and download from
the Web, in both Macintosh and PC formats.
For digital applications and everyday
correspondence, TrueType fonts Arial and
Times New Roman can be used in place of
Frutiger and Minion respectively. These fonts
are widely available and installed on most
PC computers.
Primary Font
Secondary Font
Frutiger Roman
Frutiger Roman Italic
Frutiger Bold
Frutiger Bold Italic
Frutiger Black
Frutiger Black Italic
Minion Regular
Minion Italic
Minion Semibold
Minion Semibold Italic
Minion Bold
Minion Bold Italic
For Digital Applications and Everyday Correspondence:
Primary Font
Secondary Font
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
Times New Roman
Times New Roman Italic
Times New Roman Bold
Times New Roman Bold Italic
5.01
Imagery
Portraits
Photography is an important means of visual
expression – often the most compelling and
immediate conveyer of tone and character.
Consistency in the style and subject matter
of Laurentian imagery is essential to creating
an impression about who we are and what
we represent.
While original commissioned imagery will
naturally be the most accurate representation of Laurentian, the costs associated with
it are not always warranted. Rights-managed
and royalty-free imagery can be effective if
they are in keeping with our brand character.
Imagery Guidelines
All imagery should be:
• “true-to-life”
•contemporary, with a simple
composition
• youthful, bright and optimistic
• welcoming, approachable, fun.
Portrait Guidelines
Students and faculty should be featured
prominently in all publications.
Imagery should:
•seem “true-to-life” whether
candid or posed
•show students and faculty engaged,
in their attitude or their activity
•show diversity within a single
publication (gender and race, including
foreign and native Canadian students).
Imagery
5.02 Activity
Imagery of activities should:
• depict a variety of learning environments
(classroom, outdoor)
•feature contemporary classroom environments (modern, with technology, etc.)
•depict a faculty that really cares
about teaching
•include students studying or enjoying recreation in a natural environment
•draw attention to the things that make
Laurentian unique: small class sizes,
special programs, research
Imagery
5.03 Natural Environment
Sudbury’s beautiful natural environment is
one of Laurentian’s distinguishing features.
A connection between nature, students
and Laurentian should be represented in
publications whenever possible. When selecting or commissioning photography of the
Laurentian campus, look for images that show
campus buildings in close proximity to the
natural environment.√
When commissioned photography is not
feasible, rights-managed and royalty-free
images can be used, provided they depict
a natural environment that is characteristic
of the region.
6.0
Applications
Presentations
PowerPoint Document
Within the PowerPoint template, there are
several variations of pages. The opening
page would be an establishing shot, of
Laurentian’s various grounds and buildings.
Interior slides would feature students,
architecture, graduates or faculty,
superimposed over the blue area, and mostly
faded to white under the main text frame.
For slides to feature graphics, retain the
image in the blue, but do not superimpose
the remainder of the image over the white
area.
Visual Identity Guidelines April
07/22/2005
2006
Letterhead
6.0
Applications
Stationery
Portraits
3.1”
Letterhead
0.96”
Font: Frutiger 55 Roman
(or Arial, alternatively)
2.34”
Font colour: Black
Size: 10 pt
Leading: 12 pt
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The body of the letter should be positioned
within the margins shown in the diagram,
and set in Frutiger 55 Roman at 10 point.
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estrud ero od mincilismod ecte vullutp atinibh essequismod tet at nibh eugue del inci
blaortio exerci blamet lor am, cons atem ero cons
9.30”
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ing endre ming ex
et la ad delit ullutpat
lut praesse elisl
Chemin du lac Ramsey Lake Road, Sudbury, ON Canada P3E 2C6
0.87”
www.laurentian.ca www.laurentienne.ca
0.65”
1.24”
6.02”
Frutiger 55 Roman,
7.5/9, Pantone 286
07/22/2005
2006
Letterhead
6.0
6.03
Applications
Stationery
Portraits
3.1”
2.13”
Letterhead
0.96”
Purchasing, Insurance and
Risk Management Services
Services des achats, assurance
et gestion de risques
2.34”
Font colour: Black
Tel/ Tél. : 705-673-6525
Fax / Téléc. : 705-675-4867
Size: 10 pt
Leading: 12 pt
Frutiger 65 Bold,
Frutiger 55 Roman,
7.5/10, Pantone 286
Vullandre tiscinim
in er iure magnibh ea
consed magnisi te dolorper
amconum iniamco
nsequipit vent
luptatem vel
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con henis dolor ing endre ming ex et la ad delit ullutpat lut praesse elisl erciduisim zzriuscidunt amet lor sis nonse consent nos dolut iuscilluptat incilis exer irit ut ullaore elit, volore dio
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facilisl illan exer sim zzrit essi tat la facil ulput aliquat ipsuscil enim ilismodio ectem veliquis
ea feuguer iure vent
Ud duisi. Cumsandrem alit, si tet volobor aut wis acip enis doloborperos aliquissi.
Feu faccumsandre veros ad ea aliquam volupta tuercilit ut ad elesto eum digna core deliquat
etue magna feu facilit alit vulla faccummy num ex eugiamet lum zzrilisis alit ad dunt nisim
quisi tat ipsum eugue ming erillandre vullaortio odoloreet autat ad tat volore ex ecte min
estrud ero od mincilismod ecte vullutp atinibh essequismod tet at nibh eugue del inci
blaortio exerci blamet lor am, cons atem ero cons
9.30”
dolut iuscilluptat incilis exer irit ut ullaore elit, volore dio odolobo rercip essi bla aliquam
dolore veriustin volore dolore dolore
ing endre ming ex
et la ad delit ullutpat
lut praesse elisl
Chemin du lac Ramsey Lake Road, Sudbury, ON Canada P3E 2C6
www.laurentian.ca www.laurentienne.ca
0.87” 0.65”
1.24”
6.02”
Frutiger 55 Roman,
7.5/9, Pantone 286
07/22/2005
2006
Letterhead
6.0
6.04
Applications
Stationery
Portraits
Letterhead
Font colour: Black
Size: 10 pt
Leading: 12 pt
The colour of the address and title blocks
should be the dominant colour of the
affiliate. The Laurentian University logo
should be the small version, using its official
colours, not the affiliate's.
07/22/2005
2006
Business Card
6.0
6.05
Applications
Stationery
Portraits
0.95”
Business Card
Font: Frutiger 65 Bold
Frutiger 56 Italic
Frutiger 55 Roman
Font colour: Pantone 286
0.32”
0.92”
Paul Colilli, Ph.D.
Frutiger 65 Bold 7.5/9
Dean, School of Graduate Studies and Research
Professor, Italian Studies
Frutiger 56 Italic 6.5/9
Frutiger 56 Italic 6.5/9
Tel : 705-673-6525 Fax : 705-675-4867
Frutiger 55 Roman 7.5/10
Ramsey Lake Road
Sudbury, ON Canada P3E 2C6
[email protected] www.laurentian.ca
2.4”
space 5/5
Pantone 286
07/22/2005
2006
Envelope
6.0
6.06
Applications
Stationery
Portraits
0.96”
Envelope
Font: Frutiger 65 Bold
Frutiger 56 Italic
Frutiger 55 Roman
1.44”
Font colour: Pantone 286
Chemin du lac Ramsey Lake Road
0.63”
2.84”
Purchasing, Insurance and
Risk Management Services
Services des achats, assurance
et gestion de risques
Chemin du lac Ramsey Lake Road
07/22/2005
2006
6.0
6.07
Applications
Printed
PortraitsMaterial
President’s Report
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the French-language Commerce
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Our partnership
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Our French-language
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pour offrir
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Inset photo: Laurentian student
InsetMelodie
photo: Thomas.
Laurentian student Melodie Thomas.
Photo intercalée : Melodie Thomas,
étudiante: de
la Laurentienne.
Photo intercalée
Melodie
Thomas, étudiante de la Laurentienne.
07/22/2005
2006
6.0
6.08
Applications
Printed
PortraitsMaterial
what’s inside
2006 Viewbook
3
4
6
8
Sudbury Ontario Canada
on the cover
There’s more to university life than classes!
Deans’ Scholar Erica Robinson is an English
Literature major who participates in a variety
of clubs and community activities. Read more
about how you can “get involved” outside the
classroom on page 10.
Admissions September 2006
10
12
14
18
What is Laurentian like?
Get a better perspective
20
What is Sudbury like?
Take a closer look
22
Where can you live?
On and off-campus
accommodations
24
What’s there to do on campus?
Beyond the classroom
26
How can you get involved
in sports?
Who will teach you?
Top notch profs who know your name
How are Laurentian programs different?
Hands-on experience in the field
Are there international opportunities?
Exchange programs and more
How will you pay for it all?
Scholarships and bursaries
Laurentian International
provides support for issues
such as enrolment, housing,
health insurance, immigration,
cultural adaptation and
personal matters.
How far can your degree take you?
Opening doors
What are your job prospects?
Laurentian grad employment stats
are higher than the provincial average
What will you study?
Distinctive and popular programs
We serve more than 400 students and
visiting scholars from 46 countries.
Laurentian International organizes programs
and services which allow students to develop
skills, cross-cultural understanding and
global awareness. Everything you need to feel
right at home is here!
www.international.laurentian.ca
Mansoureh Akbari is from Iran and studies
gerontology. She has a Bachelor of Nursing
from the Islamic Azad University of Mashhad,
and would like to pursue our graduate
program in nursing. She enjoys studying
gerontology because the discipline doesn’t exist
in Iran, so it brings a new perspective to her
skills. Mansoureh volunteers in the
community and works part time on campus. “I
like it here. The university staff, professors and
people at Laurentian International are very
friendly and easy to talk to. There are so many
opportunities here. It’s encouraging.”
design: 50 Carleton & Associates/Associés
project lead: Henry Goegan
creative direction: Tony Jurgilas, r.g.d.
coordination: Shirley Moore (Manager of Publications),
Linda Buchowski (Communications Officer)
digital photography: Dupont Photography (unless otherwise specified)
Deans’ Scholar, Erica Robinson
©2005 Laurentian University. All rights reserved.
welcome bienvenue aanii
(l-r) Luke Norton (President, Students’ General Association), Gabrielle Lemieux (Présidente,
Association des étudiants francophones) and Brad Robinson (President, Native Student
Association) in Founders’ Square at the centre of Laurentian’s main campus.
Mansoureh Akbari
followed in her sister’s
footsteps and came
to study at Laurentian
“There are so many
opportunities here.”
21
Apprendre, naturellement.
Whether you’re a fan or an athlete,
you’ll find varsity sports are a great part of
campus life. Admission to home events is
free for students and the teams are
encouraged by fans who come out and
make some noise. Try-outs are posted on
the Voyageur website and around the
Physical Education Centre. If you’d like to
know more about try-outs, coaches and
teams, go online or drop by the Athletic
Department in the fall.
“I can’t express how great
it feels to play for such
a supportive community.”
Université Laurentienne
Sudbury Ontario Canada
www.luvoyageurs.com
photo: Bruce Hogg
Admission - septembre 2006
Cassandra Carpenter, a forward with
the Lady Vees basketball team, was named
Female Athlete of the Year for 2004-2005.
She is in the concurrent Bachelor of
Education program. She received the
Ottawa Senators’ Scholarship and has been
named MVP, Rookie of the Year and Player
of the Year since joining the Lady Vees.
“My experience in varsity sports has
been amazing. I can’t express how great it
feels to play for such a supportive
community and have everyone behind the
team in everything we do. The
friendships, memories and opportunities
Laurentian Athletics have given me make
my experience here very rewarding.”
Kanata native Cassandra Carpenter
is the sixth Laurentian player
in seven years to bring home
the OUA East Player of the Year award.
photo: Mélanie Provencher
photo: Mélanie Provencher
16
Judith Woodsworth
Laurentian University President
13
Jon Lalonde graduated from the Sports
Administration (SPAD) program in 1999 and is
now the scouting director for the Toronto Blue
Jays. The Jays hired Jon after he graduated from
Laurentian. He worked in corporate
partnerships for a year, then in scouting, and
eventually became director.
“I was just an average student. I didn’t
score 29 points for the basketball team or get
90% in school. I just kept my head down and
worked hard. I lived in residence for four years
and met a lot of great people who I still keep in
touch with. Laurentian was really a lot of fun,
and it literally got me to where I am today
because I was introduced to the Jays during the
fourth-year SPAD fieldtrip.”
Professor Cheryle Partridge graduated
from our Native Human Services program in
1993. She now teaches in the program, which
attracts students interested in learning about
social work with Aboriginal peoples, world
views and perspectives. Tradition and culture
are the foundations upon which the program
is built.
Cheryle is currently working on her PhD and
firmly believes that “We have to know where we
came from in order to know where we’re going.”
Jon Lalonde is a self-described “sports junky” who works with
the boys of summer for Canada’s only Major League Baseball team
“Laurentian got me to
where I am today.”
SAMPLE EMPLOYMENT STATISTICS FOR 2002 GRADUATES
comparative employment status
6 months
6 months and 2 years after graduation
2 years
Commerce
100%
95%
Education
100%
100%
Humanities
88%
100%
Kinesiology and Physical Education
100%
100%
Nursing
100%
100%
Social Sciences
94%
94%
Daniel Mayer
Lauréat d’une bourse du millénaire
Data collected through a graduate survey conducted by the OUAC
27

Laurentian University Visual Identity Guidelines

Transcription

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