OTTAWA CITIZEN FAST FACTS - Postmedia Integrated Advertising

OTTAWA
CITIZEN
FAST FACTS
PRINT FAST FACTS
OTTAWA CITIZEN
§  Ottawa-Gatineau CMA, ON: Adult 18+ Population: 1,052,000
§  Canada’s capital and 5th largest city
§  Well educated, highest number of university degrees per
capita in Canada
§  Project 2016 retail sales of $19 billion (+3.8%)
54%
46%
Male
Female
Avg. Weekly Demographic Profile *
47%
Age 25-54
$94,054
Avg. HHLD Income
47%
University Grad
18%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
40%
Baby Boomers
55%
HHLD Income $75k+
77%
Home Owners
44%
Adult with Children
in household
#
Reach
17%
22%
176,000
231,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
373,000
35%
Readers
Reach
per week*
per week*
Sources: Readership & Population: Vividata Fall 2015 * Weekly Readers = Print 6-day cume
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
96,302
85,167
94,439
Average Time Spent Reading
36 MIN
44 MIN
M-F
Sat.
WEB FAST FACTS
OTTAWA CITIZEN SITES
The Ottawa Citizen began as The Packet in 1845, and has
continued as the first choice for news and information in Canada's
capital for over 160 years. The Ottawa Citizen provides in-depth
analysis of local, national and international news and events. The
Ottawa Citizen is available on all platforms; print, web,
smartphone and tablet.
55% | index 111
Male
45% | index 89
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
11%
11%
67%
7%
5%
78
57
172
30
78
%
index
1%
7%
16%
16%
25%
35%
6
58
104
110
148
161
Age
Total Canada Audience
663,000
7 Million
Unique Visitors
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Ontario
441,000
Unique Visitors
per month
6 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations 3 mo avg to Sep 2015. Demo = Demo Profile 3 mo avg to Sep 2015
Based on ottawacitizen.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
83%
Index 126
$75K+
62%
Index 115
$100K+
38%
Index
106
MOBILE FAST FACTS
OTTAWA CITIZEN
The Ottawa Citizen offers a range of advertising solutions to reach
your target audience on the mobile platform of their choice. Our
loyal audience continues to come back for up to the minute news,
business, sports and entertainment.
666,000
Smartphone
Tablet
486,000 UVs
183,000 UVs
478,000 via Browser
14,000 via App
181,000 via Browser
3,000 via App
53% | index 104
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
1%
10%
65%
20%
4%
9
50
169
101
54
%
index
NA
12%
28%
29%
29%
2%
NA
74
123
157
113
11
Age
Total Canada Audience
3.1 Million
Unique Visitors per month
47% | index 96
Male
Page Views per month
Smartphone
1,858,000 PVs
(via Browser only, App
views not measured)
Tablet
1,249,000 PVs
(via Browser only, App
views not measured)
Under 18
18-24
25-34
35-44
45-54
55+
Average Minutes Per Visitor
Adults 18+ in Ontario
375,000
Unique Visitors per month
Smartphone 326,000 UVs
Tablet 51,000 UVs
Audience Source: comScore Multi-Platform and Mobile Metrix 3 mo avg to Sep 2015, Profile Source: comScore Mobile Metrix Demo Profile, Sept 2015
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
8.3 MIN