Oldsmar BMX

Oldsmar BMX
WHO WE ARE

The National Governing
Body for the Sport of BMX

Founded in 1977

70,000 members



380 Local Tracks in 48
states as well as Canada
and Puerto Rico
Produce a monthly
membership magazine
Own & Operate the 30
event USA BMX National
Championship Series
75000
USA BMX MEMBERSHIP
BMX Unified
under
USA BMX
70000
65000
60000
BMX
Debuts
in
Olympics
50000
65644
57341
55000
71551
61928
USA BMX Membership
54095
51519
2008
2009
2010
2011
2012
2013
BMX = BICYCLE MOTOCROSS
BMX Racing is single-speed bicycle racing on a
professionally built dirt track
 BMX is an Olympic Sport as of 2008
 BMX is an individual sport within a family setting
 Participants range from 2 years of age to 77
 No one “sits the bench” in BMX Racing

77
FROM AGE
2
Helmet
TO AGE
Long Pants
Single-speed Bike
Dirt Track
Average Age
Core Audience
Brand Loyal Participants
70,000+
66%
6-16
Male Participants
13
87
%
Participants HHI 75k+
33
%
College Grad Spectators
Spectator to Participant
47
%
3.2
USA BMX: Demographics
OLDSMAR BMX






Constructed in 2002
Host of USA BMX Gator
Nationals since 2003
#1 BMX Track Eastern Division
(1st place every year since 2002
except once)
73 Average participants per local
race
Hosted 109 Local Races in 2013!
More than 300 people
participating at Oldsmar BMX
109 times per year!
GATOR NATIONALS PARTICIPATION
Riders
1400
1215
1200
925
1000
800
Riders
610
600
400
1014
927
370
200
0
2008
2009
2010
2011
2012
2013
GATOR NATIONALS PARTICIPATION
Daily Attendence
6000
5103
5000
3885
4000
3000
2000
4259
3893
2562
Daily Attendence
1428
1000
0
2008
2009
2010
2011
2012
2013
GATOR NATIONALS PARTICIPATION
45
39
40
35
42
34
33
30
38
30
25
States
20
15
12
15
10
14
16
16
8
5
0
2008
2009
2010
2011
2012
2013
Countries
CHALLENGES

Limited Size of both Track and Vendor
Area

Extremely small area for Track Exit

Not Enough Bleacher Seating

Opportunity Lost

Current Facility simply can host the
event with its current layout and track
size.
OPPORTUNITIES
OPPORTUNITIES

Construction of an Olympic Replica Track

Only the 3rd in the US

Additional Events- World Cup with Television

International Training Site

International Athletes and Olympic
Hopefuls would relocate to train in
Oldsmar