File

 Sydney McMinn
Portfolio
1 Contents
Resume
3
Written Content
Lindsey + Asp
Schooner Fall Classic
4
Forest Park Medical Center
7
Inside Lacrosse
8
Creative Content
Someday Morning—Personal Blog
10
2 3 Sydney McMinn
[email protected] [email protected] 214.405.8943 RELEVANT EXPERIENCE
Account Representative, Lindsey + Asp; Norman, OK — April 2013-­‐Present Competitively selected to work in the renowned student-­‐run firm and handpicked represent the firm as an Account Lead. Reselected to the firm in a more exclusive department of 16 members after forced department layoffs. • Current Account Lead, OKC GOOD: Currently developing collaboration between the organization and The Big Event to share community service experiences through storytelling. • Former Account Lead, Schooner Fall Classic Women’s Collegiate Golf Tournament: Coordinated PR efforts of Lindsey + Asp team promoting the competition of 15 NCAA teams while working closely with the Toby Keith Foundation and the event coordinator. • Former Account Representative, Rotary International: Developed a presentation designed to train the organization’s members on how to best represent Rotary to the media. • Former Account Representative, Fort Sill: Managed social media presence of Fort Sill, the firm’s largest account to date at $77,500 per year. Marketing Intern, Forest Park Medical Center; Dallas, TX — May-­‐July 2013 Facilitated more than 10 interviews and media shoots between the hospital or doctors and the media, and scheduled several others. Managed news and social media updates regarding the hospital network, employing new methods such as posting behind-­‐
the-­‐scenes photos and personal experiences of patients. Handled supply and marketing item orders and requisition process. Assisted department in preparations for hospital events, such as event setup and management, making nametags for guests, etc.
Sales Associate, Victoria’s Secret Pink; Frisco, TX — 2012-­‐2013 Chosen from entire staff to become a certified bra stylist. Conducted bra fittings to help customers build their wardrobes by starting with a well-­‐fit base layer and trained other associates in proper bra fitting. Developed the ability to work with many customers at any given time during busy business hours, as well as coordinate assistance with other sales associates. Sold apparel based on current promotions in an effort to reach store sales goals. Further developed responsibility through experience on cash registers, handling more than $75,000 each week. Contributing Writer, InsideLacrosse.com — May-­‐December 2011 Provided media coverage for Texas high school lacrosse, including tournaments and recruiting. Interviewed nationally ranked high school recruits, as well as college players and coaches. Served as sole media representative allowed to cover 2011 Dallas Deuces Holiday Lacrosse Camp, a training camp for youth and high school boys featuring coaches from Division I and Division III colleges such as Syracuse University, Duke University, University of North Carolina, Skidmore College and Salisbury University. SKILLS
• Microsoft Office • Adobe InDesign • Wordpress • Hootsuite • SoundCloud • Knovio • SPSS Data Processing
EDUCATION
The University of Oklahoma, Gaylord College of Journalism and Mass Communication; Norman, OK — December 2014 Major: Public Relations. OU GPA of 4.0, Cumulative GPA of 3.74. Dean’s List: Spring 2013, Fall 2013 Collin College; McKinney, TX — Jan.-­‐Dec. 2012 Collin College GPA of 3.875, Cumulative GPA of 3.875. President’s List: Spring 2012; Dean’s List, Fall 2012 Syracuse University, S.I. Newhouse School of Public Communications; Syracuse, NY — Aug. 2010-­‐Dec. 2011 Major: Magazine Journalism. Cumulative GPA of 3.442. Dean’s List: Fall 2010, Spring 2011 ACTIVITIES AND ORGANIZATIONS
Public Relations Student Society of America Professional organization that provides students in the Public Relations field with opportunities to develop their skills and connect with professionals in the field. Currently serving on the Alumni and Fundraising committee, reaching out to alumni for networking opportunities and support of the organization. University of Oklahoma Pre-­‐Law Club Campus organization aimed at connecting future law students with law schools and each other, while also preparing them for law school. Currently serving on the Public Relations committee, promoting the club and organizing events, both within the organization and between the organization and law school representation. Gamma Phi Beta Sorority Panhellenic sorority aimed at developing strong leadership skills and promoting higher academic and professional goals. Member since February 2011. Currently serving on the New Member Education committee, teaching necessary information about the sorority to new members of the organization. 4 October 10, 2013
Contact:
Bill Hildenbrand
405-831-5494
[email protected]
TRICIA COVEL: SCHOONER FALL CLASSIC A SUCCESS
NORMAN, Okla. (October 10, 2013)— Belmar Golf Club hosted 15 collegiate women’s golf teams last
weekend for the Inaugural Schooner Fall Classic. The tournament was hosted by Tricia Covel and her
husband, Toby Keith, in partnership with the Toby Keith Foundation.
Tricia began playing golf about five years ago and quickly developed a passion for the game.
"I wanted to create an event that brought more of an emphasis to women’s sports, so a golf tournament
seemed to just fit," said Covel. "The girls kind of get a raw end of a lot of events and not a lot of money
from the programs get put into women’s sports unless you’re a bigger program."
The goal of the tournament was to create awareness and being a marquis event for women’s golf
events. The foundation hopes other teams follow suit and work to bring more attention to the women’s
golf game.
The process for planning the event began in late 2012. Covel went to a coaches’ meeting in Las Vegas
with an idea for the tournament. Belmar’s general manager, Charles Candler, joined Covel in pitching
the idea of the tournament to various coaches at the meeting.
“It is an inaugural event, so sometimes people are scared, sometimes, to say yes to the first of
anything,” said Candler. He also said that many teams had already had a set schedule by the time they
began planning. Candler hopes that the feedback and word of mouth about the tournament will help
make the Schooner Fall Classic an even bigger success in the future. Candler said they ideally hope to
eventually field a tournament of 12 to 15 teams ranked in the Top 20 nationally.
Covel has high hopes for the event in the future of promoting women’s competition.
“I see it growing and being a pretty elite event,” said Covel. “I’m pretty competitive, and if I hear
somebody’s one-upping me somewhere, you know, way to go.
Covel believes that this type of competition off the course will only benefit the female athletes and help
to grow the game.
-###-
October 10, 2013
5 Contact:
Bill Hildenbrand
405-831-5494
[email protected]
INAUGURAL SCHOONER FALL CLASSIC LEAVES LASTING IMPRESSIONS
NORMAN, Okla. (October 10, 2013)— Belmar Golf Club played host last weekend to
15 collegiate women’s golf teams from around the country for the inaugural Schooner
Fall Classic. One of the goals of the tournament was to make the female collegiate
participants feel special. Coaches from various teams in the tournament agree that the
event accomplished that goal.
Tricia Covel, golf enthusiast and wife of country music singer Toby Keith, wanted to
create a tournament that give female student athletes an experience similar to what
male student athletes receive.
Participants received a set of Beats headphones upon their arrival to their hotels.
Coaches were given an Android tablet. The teams were also treated to a banquet dinner
in the Chesapeake Energy Suite in the Oklahoma Memorial Stadium Friday night. The
banquet featured guest speakers Tricia Covel and Julie Inkster, LPGA player, and the
athletes were able to take limo rides around the campus.
Josh Brewer, head coach at the University of Georgia, has coached both men’s and
women’s golf teams and has been to tournaments for both. Brewer said it was nice to
see the female athletes being treated like male athletes at an event.
Greg Robertson, head coach for Kent State University, agrees that the caliber of the
Schooner Fall Classic is unlike any tournament he has experienced.
“This will be the best tournament we’ll play in all year… And probably for a good majority
of these players, it’s probably the best tournament they’ve played in up until this point,”
said Robertson. “You know, they’ve been treated like they’re rock stars here and
basically its been a fun event for everybody.
Tournament play kicked off with an 18-hole College-Am tournament Friday afternoon.
Collegiate players were matched with amateurs and special guests for the round. Tricia
Covel and Julie Inkster participated in the College-Am, along with Roger Clemens and
Toby Keith.
Although the tournament was intended to give the participants a memorable competition
experience, there was a deeper purpose to the event. The Schooner Fall Classic
6 partnered with the Toby Keith Foundation to raise awareness and funds for the OK Kids
Korral, a home away from home for families seeking cancer treatment in Oklahoma City.
Lorelei Decker and Charlie Keith were also special guests at the dinner Friday. Decker is
a teenager from the Oklahoma City area who recently went into remission and Keith is a
young boy who will likely be the first guest at the OK Kids Korral.
“When we heard Lorelei speak the other night, my kids just kind of looked at me like
‘Wow,’ said Trelle McCombs, head coach at Texas A&M University. “She’s 19 years old,
she’s been through all this, and she gets up in front of all these people and can speak so
eloquently about what she’s been through... It really puts things into perspective for [the
players].”
Brewer was especially charmed and inspired by Charlie Keith.
“He was telling us stories, he says he’s a cowboy and he ropes cattle and he eats
dinosaur meat instead of the steak,” said Brewer. He’s kind of forgotten about the cancer
and what he’s battling everyday. Again, he’s a cowboy roping cattle eating dinosaur
meat, so it’s a good life.”
Brewer said that he hopes his team is able to keep a sense of perspective on life after
hearing Charlie’s story and seeing the way he approached life.
“He’ll be kind of the key for me,” Brewer continued, “if I ever see one of our player’s
heads down or even me, if I wake up maybe dreading going to work that day, it’s like
‘Wait, listen, Charlie’d love to come do this.’”
The stories of Charlie and Lorelei were so strong, that they inspired one coach to go
beyond the tournament contributions. Amy Bond, head coach of Florida State University,
gave a personal donation to the OK Kids Korral after the event Friday night.
“We as coaches, and people in general, we work really hard for our money…if I’m going
to give it away, I want to know it’s going to something worthwhile. And this to me is very
worthwhile,” said Bond.
Bond explained that family is very important to her and she loves the idea of a place
where families can be together and live as normally as possible when away from home.
“Golf is such a crazy game and there’s highs and lows…In the big picture of things,
missing a putt is not that big a deal,” said Melissa Luellen, head coach at Arizona State
University.
The overwhelming consensus among coaches was that this tournament was a great
experience for everyone for multiple angles. The players were given the star treatment
and made to feel special, while the message behind the tournament helped to give
everyone in attendance a better sense of perspective and a greater appreciation for
what they have.
###
7 Lindsey Arviso Dr. Lindsey Arviso is board certified in Otolaryngology, Head and Neck Surgery. Dr. Arviso treats all diseases of the ears, nose, and throat, and specializes in laryngeal and voice disorders. Her clinic offers videostroboscopy for careful examination of the larynx and she performs in office and endoscopic procedures for a broad range of laryngeal diseases. Dr. Arviso earned her undergraduate degree from Texas A&M University, where she graduated with Honors with a Bachelor of Science degree in Biomedical Science. She then earned her medical degree at the University of Texas Medical Branch in Galveston, TX. She completed her internship and residency at Emory University in Otolaryngology-­‐ Head and Neck Surgery. Dr. Arviso also completed a fellowship at the Vanderbilt Voice Center in Nashville where she studied laryngeal surgery and care of the professional voice. She has served as a clinical instructor at stroboscopy courses in the training of Speech and Language Pathologists. Her research interests include vocal fold paralysis and laryngeal reanimation and she has published several articles in peer-­‐
reviewed journals on these and other laryngologic and otolaryngologic topics. Dr. Arviso is a member of the American Medical Association, American Academy of Otolaryngology — Head and Neck Surgery, Texas Medical Association, the Dallas County Medical Society, and the North Texas Ear, Nose and Throat Associates. Dr. Arviso is married and enjoys spending time with her 2 year old son and new baby girl. Jeffrey Cattorini Dr. Cattorini has built his outstanding reputation in neurosurgery on the belief that the patient comes first. Dr. Cattorini graduated valedictorian of Duke University where he received a B.S. degree in Biology. The continued on to the Columbia University to obtain a Master of Science, and received his medical degree at Dartmouth College. Dr. Cattorini completed an internship in general surgery at Yale University and his residency at Tulane University in 1997. He has been featured in D Magazine and has been voted one of the best neurosurgeons in Dallas in 2011, 2010, 2009, and 2008. 8 Recruiting Roundup: Texas 99 Report
The crack of sticks colliding. The clamor of cleats racing down the field. The colorful collection of helmets dodging and cutting. The grit of the grass. The beating sun. The intensity in the air. Players laying it all out on the line for a chance at college lacrosse. It’s June in Texas, and time for T99. “This is the 9th year that we’ve done this… We have over 100 coaches here and 250 players. We think it’s a great event to showcase players from developing areas,” said Notre Dame assistant coach, Gerry Byrne. T99 started in 2003 as a recruiting tournament where high school lacrosse players in Texas could be seen by college coaches. With the game of lacrosse developing and expanding to areas outside the northeast, college coaches have a larger talent pool to wade through. It also means that more and more interest is being focused on Texas. Coaches from schools spanning from MCLA up to Division 1 sat through the Texas heat hoping to find their next recruit. “There’s an intensity that I like with the Dallas lacrosse players. And what’s exciting to see is the skill matching the intensity,” said Brown University Head Coach, Lars Tiffany. “It’s not just looking for big, strong athletes who can play defense or defensive midfield,” Tiffany said, “I can realistically come away thinking ‘We can recruit some attackmen from here.’” Brown had one player, Seth Ratner, from Dallas on its roster this year. The Bears will also be bringing in two midfielders from the Dallas area this coming fall. Ryan Wellner, Assistant Coach at Stony Brook University, has been to the last eight events. He keeps coming back because the boys he sees playing are “bigger and stronger and faster for the most part, and that’s something that’s attractive to us.” Though interest in the area has picked up greatly, coaches still acknowledge the fact that there are potential adjustments any Texas recruit will have to make once at the college level. “The speed of the game and the decision making process is the biggest adjustment,” said University of Michigan Head Coach, John Paul. “Any time you come from a developing lacrosse area and start playing at a more elite level, there’s an adjustment compared to some of the other kids that are coming from more established lacrosse areas that are playing…with a team full of Division 1 recruits playing against other teams full of Division 1 recruits.” 9 As the level of play has developed enough, though, the recruiting process has as well. Nazareth College Assistant Coach and Dallas native, Francis Donald considers the event a huge step forward for lacrosse in the area. Nazareth currently has three players on its roster and will be adding two more this fall. “When I was here… you had to go elsewhere to be recruited. I had to go up to New Hampshire, and that’s where Nazareth saw me… So for these kids to be able to stay in town, or for some of the out-­‐of-­‐town kids, at least stay in their home state, and have all these coaches come down, I think, is huge.” Texas is only one developing hotbed that has started to draw more attention. Jack Sandler, Head Coach at Skidmore College, said, “At Skidmore, we have players from Tennessee, Oregon, Florida, Indiana, California. We try to hit up just about everywhere. There’s great players all over the country and we’re just trying to find guys that are the right fit for our school and the way we play.” 10 Saturday night, I had the opportunity to help with a wedding organized my Events by Morgan. I always thought event planning would be a fun and rewarding job, and Morgan have me the opportunity to see what it’s like! A little note about Morgan real quick: She is awesome! She’s so organized and calm in the face of chaos. She seems like she can handle anything. She has the best taste, too! Not to mention she’s super sweet and fun. I mainly helped with the setup of the event. Putting out table cloths and charger plates. Arranging place cards. Setting out favors. As tedious as it was, I really enjoyed it. I loved seeing how a few carts worth of boxes and supplies became a beautiful setting for celebrating. Once the ceremony was over and the reception got started, Morgan let me shadow her while she made sure the evening ran smoothly. We gave cues to different parts of the program (grand entrance, mother-­‐son/father-­‐daughter dances, dinner, cake cutting, etc). We also had a couple fires to put out throughout the evening, but nothing too intense. After the event, I can almost certainly promise that I will not be a perfectionist bride! I realized that there are too many tiny details left in the hands of so many other people. There are so many variables and no way for everything to go absolutely perfectly, just as smoothly as possible. I do have tons of ideas, though, and am already kind of mentally planning out my own wedding! (Let’s be real–what girl isn’t?) I can also say with certainty that this is an experience that I would like to try again. My boyfriend may not totally agree, but this wedding was something I really enjoyed, and possibly something I would like to pursue more down the line! All of the chaos and detail that goes into planning the wedding, and any frustration that follows, somehow melt away into a grander picture once the event starts. One final note: Thank you to Morgan at Events by Morgan for giving me the opportunity to help out, and for introducing me to the wedding business! 11 I’ve been trying lately to plan out my content more, have a set schedule and develop posts in advance. Sometimes though, you just have to write more organically and get your thoughts out. I’m writing this as I sit in an LSAT Practice Test review session (we’re on break, don’t worry! I promise I’m paying attention!) I got into a discussion with a friend today about Adobe Creative Suite. We both lamented about how we wish we were more proficient in programs like Photoshop and Dreamweaver. I had heard about a website that has tutorials for almost anything you want to learn, from Adobe to photography, you just have to pay a membership fee. I told my friend that I would love to learn more about stuff like that, and I’m even fine with paying for lessons. My problem with taking this on right now is time. Between LSAT prep, a part-­‐time job, an internship, and a full course load, my free time is basically reserved for sleep and food. This discussion got me thinking, though, what else would I do if I had more time? If I had more time to do what I want to do, I would: • become more skilled in InDesign and learn Photoshop and Dreamweaver • teach myself photography • build up my blog more • read more, and write more • develop recipes and cook more exciting things • take more barre method classes and learn yoga • earn my personal trainer certification • volunteer more often • plant fruit, veggie and herb gardens at my house • get my CHL • DIY all kinds of things around my house • help J rebuild his old Mustang (and learn how cars work) 12 These are all things I’ve caught myself saying I want to learn when I “get more time” or “when things slow down,” but I realize I’m kidding myself. I don’t really slow down, and I will never have all of the time I want to do all the things I want. Instead of planning on imaginary “somedays,” I need to make every day its own little someday. If I really want these things, I have to fit them in to my crazy schedule and just make it happen, no matter how long it takes.