AIR TRANSPORT MARKETING: PRACTICAL TECHNIQUES AND

GENERAL
INFORMATION
PREVIOUS
PARTICIPANTS
AIR TRANSPORT MARKETING:
PRACTICAL TECHNIQUES
AND STRATEGIES
LOCATION
UNIVERSITY
OF WESTMINSTER
AIR TRANSPORT COURSES
Airlines
Aer Arran, Aeroflot, Air Botswana, Air Canada,
Air Dolomiti, Air Madagascar, Air Malta, Air
Namibia, Air Zimbabwe, Alitalia, bmi British
Midland, British Airways, Cargolux, Cyprus
Airways, Delta, Egypt Air, Emirates, Ethiopian,
Finnair, Ghana Airways, Gulf Air, Hapag Lloyd,
Iberia, Icelandair, Japan Airlines, JAT, Kenya
Airways, KLM, Kuwait Airways, LOT, Lufthansa,
Luxair, Malaysia Airlines, Malev, Olympic,
Philippine, Polynesian, Qantas, Royal Brunei,
SAS, SATA, Saudia, South African Express, Sudan
Airways, Swiss, TAAG, Tarom, Thai, TNT Aviation
Services, Turkish, United, Vietnam Airlines, Virgin
Atlantic, Wideroe.
Airports
ADV German Airports Association, AENA
Spanish Airport Authority, Amsterdam, Athens,
BAA plc, Beirut, Belfast, Berlin, Birmingham,
Bordeaux, Bournemouth, Brussels, Budapest,
Ciudad Real, Cook Islands, Copenhagen, Cork,
Dortmund, Dublin, Dusseldorf, Faro, Florence,
Frankfurt, Geneva, Gothenburg, Guernsey,
Humberside, International Airports Authority of
India, Jersey, Kortrijk, Kuala Lumpur, Las Palmas,
Lisbon, Liverpool, Ljubljana, London City, Luton,
Maastricht, Manchester, Manila, Mexican Airports
Commission, Milan, Munich, Munster, Nairobi,
Newcastle, Nice, Nigerian Airports Authority,
Norwich, Nottingham East Midlands, Nuremberg,
Oslo, Paris, Pisa, Riga, Rome, San Francisco,
Scottish Highland and Islands Airports, Sierra
Leone, Slovak Airports Authority, Stockholm,
Stuttgart, Swaziland Airport Authority, Thailand
Airport Authority, Toronto, Trondheim, Vancouver,
Venice, Vienna, Vilnius, Warsaw, Wellington,
Western Samoa, Zagreb, Zurich.
21 JUNE 2016
Government Departments
Civil Aviation
Australia, Bahrain, Cyprus, Dubai, France, Ghana,
Hong Kong, Kenya, Netherlands, Norway,
Pakistan, Romania, Seychelles, Singapore, Spain,
Sweden, UK, US.
Transport
Canada, Ireland, Korea, Malaysia, Netherlands,
South Africa, UK.
Other Organisations
ACI, Airbus, Air Transport Users Council, Avmark
Aviation Economist, BAE Systems, Barclays Bank,
Boeing, Cyprus Development Bank, DLR Air
Transport Research, Embry-Riddle Aeronautical
University, ERA, European Commission, European
Bank for Reconstruction and Development,
European Investment Bank, Fessel Market
Research, Flanders Regional Government, Flight
Directors Ltd, GE Capital Aviation Services,
Halcrow, Hiroshima Shudo University, Hokkaido
Development Bank, HM Treasury, IATA, ICAO,
INECO, International Aeradio, Imperial College,
Kiev Institute of Aviation, Massachusetts Institute
of Technology, Mercer Management Consulting,
MVA, NEDO, Norwegian Institute of Transport
Economics, OAG, Parsons Brinckerhoff, Province
of Noord-Holland, Rolls Royce, Shell, SH&E, Sita,
Sonangol Aeronautica, TM Economics, University
of Ulster.
The seminar fees include:
•M
orning and afternoon coffee/tea and
lunch each day
With attendance on the appropriate days:
• Tour of historic London pubs on the
Wednesday evening (participants pay for their
own food and drink on the pub tour)
• Theatre visit on the Thursday evening
Seminar lecture notes will be given to all
delegates on arrival.
REGIONAL AND LOW-COST
AIR TRANSPORT:
OPPORTUNITIES AND CHALLENGES
Accommodation
You will need to make your own accommodation
arrangements. We have a list of suggested hotels
with easy access to the University, ranging from
2 to 5 stars (around £70 to £200 per night).
Please contact Daniel Scroggins for our hotel
information sheet.
22 – 24 JUNE 2016
SHORT COURSES IN LONDON
T: +44 (0)20 3506 7003
E: [email protected]
Seminar details
The Air Transport Marketing seminar starts at the
University of Westminster in London at 8.30am
on Tuesday 21 June and finishes there at 5.30pm
the same day.
The Regional and Low-Cost Air Transport
seminar starts at the University of Westminster
in London at 8.45am on Wednesday 22 June
and finishes at 3.45pm on Friday 24 June.
Attendance can also be arranged on a daily
basis for people unable to stay for the whole
programme. Please contact us for further details.
MARYLEBONE SITE
Information in this brochure is correct at the time of going to press but amendments may have to be made subsequently.
The University of Westminster is a charity and a company limited by guarantee. Registration number: 977818 England.
Registered Office: 309 Regent Street, London W1B 2UW Ref; 7711c/01.16/RD/EP
HEART OF
LONDON
AIR TRANSPORT
MARKETING:
PRACTICAL TECHNIQUES
AND STRATEGIES
21 JUNE 2016
DEPARTMENT OF PLANNING
AND TRANSPORT,
UNIVERSITY OF WESTMINSTER
Air transport marketing principles and practices
are being examined and re-assessed as the
industry strives to become more commercially
effective in an increasingly competitive and
uncertain business environment. The first seminar
on Tuesday 21 June aims to create a forum to
discuss the key elements of marketing strategy for
airlines and airports and to address some of the
current and future challenges.
Low-cost airlines, together with regional carriers
using small aircraft have been the fastest growing
sectors of the aviation industry in recent years.
These are characterised by their use of less
congested airports away from the major hubs.
Such services are often underdeveloped in
comparison with the trunk routes and many new
markets are being opened up. Good air transport
links are also of vital importance to the economy
of a region. The second seminar from Wednesday
22 – Friday 24 June considers some of the roles
that regional and low-cost air services can fulfil
and addresses the challenges in realising this
potential traffic.
The seminars have been designed to appeal to
a wide range of participants. In particular, they
aim to bring together airline and airport issues for
mutual benefit. They will be of interest to airline
and airport planning and marketing managers,
aviation and planning specialists from regional
and national government, aircraft manufacturers
and consultants who are working in the field of
air transport.
REGIONAL AND
LOW-COST
AIR TRANSPORT:
SEMINAR
PROGRAMMES
SEMINAR
PROGRAMMES
Air Transport
Marketing
14
June 2011
REGIONAL
BOOKING FORM
AIR TRANSPORT
MARKETING
21 JUNE 2016
(PLEASE PHOTOCOPY IF YOU
NEED ADDITIONAL COPIES)
CONTINUED
OPPORTUNITIES AND
CHALLENGES
22 – 24 JUNE 2016
Organisers
The course director is Dr Nigel Dennis. He can be
contacted for further information:
T: +44 (0)20 3506 6559
E: [email protected]
This seminar is one of a number of short courses
organised by the Department of Planning and
Transport at the University of Westminster. Each
seminar provides an in-depth analysis of a
topical issue through a limited number of high
class, detailed presentations. The Department of
Planning and Transport has been involved with
air transport research, consultancy and teaching
for 40 years. The University’s association with
aviation goes back much further however as it
was here in the 19th Century that Sir George
Cayley first demonstrated the principles of flight.
Venue
University of Westminster
35 Marylebone Road
London NW1 5LS
This striking white 1960s campus on Marylebone
Road is directly opposite Madame Tussaud’s and
Baker Street underground station. The excellent
central London location of the Marylebone
Campus is easily accessible by public transport
and has the advantage of nearby green spaces
being adjacent to Paddington Gardens and a
few minutes walk from Regent’s Park. It is also
only 5 minutes walk from the boutique shops of
Marylebone High Street and 10 minutes walk
from the major stores of Oxford Street.
For further information including a copy
of the timetable visit
westminster.ac.uk/airtransportshort
AND LOW-COST
AIR TRANSPORT
22 – 24 JUNE 2016
MARKETING FOR
AIR TRANSPORT:
21 JUNE 2016
REGIONAL AND
LOW-COST AIR TRANSPORT:
22 – 24 JUNE 2016
AIRPORT MARKETING TO AIRLINES AND
RESEARCHING POTENTIAL DEMAND
Bernard Lavelle, Sales Director,
London City Airport
OPPORTUNITIES FOR NEW REGIONAL
AIR SERVICES
Dr Nigel Dennis, Senior Research Fellow,
University of Westminster
BRAND MANAGEMENT AND
RELATIONSHIP MARKETING
Stephen Shaw, Director, Stephen Shaw Associates
LOW-COST CARRIERS AND
SECONDARY AIRPORTS
Dr Nigel Dennis, Senior Research Fellow,
University of Westminster
ALLIANCES, CODE-SHARES AND FRANCHISING
Dr Nigel Dennis, Senior Research Fellow,
University of Westminster
STRATEGIC MARKETING OF AIRLINES:
OVERVIEW AND CURRENT TRENDS
Professor Louise Bielzer, Marketing,
Karlshochschule International University
BOOSTING AIRPORT COMMERCIAL REVENUE
THROUGH APPLICATION OF E-COMMERCE
Ian Lowden, Infrata (to be confirmed)
AIRLINE PLANNING, PUBLICITY AND
SPONSORSHIP
Jamie Baldwin, Adjunct Associate Professor,
University of Maryland University College
LOW-COST CARRIERS AND TOURISM
DEVELOPMENT
Claudia Ribeiro de Almeida, Adjunct Professor,
University of the Algarve
STARTING UP A NEW AIR SERVICE: THE
REGULATORY AND COMMERCIAL ISSUES
Jamie Baldwin, Adjunct Associate Professor,
University of Maryland University College
DEVELOPMENTS IN US REGIONAL AIRLINE
BUSINESS MODELS
Ken Stevens, Formerly Director Corporate Real
Estate and Airport Affairs, Alaska Air Group
AIR-RAIL INTEGRATION AND IMPLICATIONS FOR
REGIONAL AIRPORTS
Professor Vassilios Profillidis, Democritus
University of Thrace
THE RESPONSES OF
THE NETWORK CARRIERS
Dr Nigel Dennis, Senior Research Fellow,
University of Westminster
NEW ROUTE EVALUATION FROM REGIONAL
AND SECONDARY AIRPORTS
John Strickland, Director, JLS Consulting
POTENTIAL FOR A LOW-COST
LONG-HAUL AIRLINE
Dr Nigel Dennis, Senior Research Fellow,
University of Westminster
HOW TO RECOGNISE WHEN FAILURE
IS INEVITABLE
Dr Richard Lewin, Investment Strategist
REGULATORY ISSUES FACING
REGIONAL AIRLINES
Simon McNamara, Advisor Air Transport Policy,
European Regions Airline Association
THE IMPORTANCE OF REGIONAL AIR SERVICES
IN PROVIDING ACCESS TO REMOTE AREAS
Laurie Price, Formerly Director of Aviation Strategy,
Mott MacDonald
Name
Position
Address
Phone
Email
PAYMENT DETAILS
Regional & LowCost Air Transport
15-17 June
Organisation
(please circle your choice)
Postcode
Fax
Early bird (by 6 May)
Marketing for Air Transport only (Tuesday 21 June) Regional and Low-Cost Air Transport only (Wednesday 22 – Friday 24 June)
Both seminars (Tuesday 21– Friday 24 June) Please book
place(s) for me at £
Total payable £
I require an invoice to be raised YES/NO
After 6 May
£295 £345
£845 £895
£995
£1,045
each (note: VAT not chargeable)
If YES please provide invoice address and contact information (if different from above), also VAT number if applicable
I enclose a cheque made payable to the University of Westminster for £
(cheques should be drawn on a UK bank in £ sterling)
I would like to pay by bank transfer (please contact Daniel Scroggins for details)
I would like to pay by credit/debit card (please contact Daniel Scroggins for details)
Do you have any dietary or access requirements?
Where did you first hear about the seminar?
Please return the booking form to:
Daniel Scroggins, Short Course Administrator
Faculty of Architecture and the Built Environment, University of Westminster, 35 Marylebone Road, London NW1 5LS, U.K
T: +44 (0)20 350 67003, E: [email protected]
If bookings are cancelled, £150 will be retained to cover administration costs. Substitutions can be made at any time or the full credit
can be held towards other aviation short courses at the University of Westminster within 12 months.