El Mundo - Unidad Editorial

2016
A CONSISTENT BRAND
El Mundo has a readership/usership
that enjoys the content of El Mundo at
elmundo.es and that takes an active part
at social media.
The impact that receives through El
Mundo allows them to read in detail,
to save contents and gives capacity of
segmentation, audience more receptive to
publicity.
The impact that receives through
elmundo.es allows it to go deep into the
information, to interact and to have fun.
The use of social media allows it to share,
recommend, give their opinion and to
make their reference circles take part of it.
EL MUNDO, THE MOST
INNOVATIVE MULTIPLATFORM
EDITORIAL PRODUCT
M en a n d w o m en w h o
their info r m atio n and
contact with El Mundo
enter tainm ent need s.
a t a ny t i m e a n d a ny w h er e
i n o rd er t o c o ver
MULTIMEDIA
EL MUNDO
EDITIONS
SUPPLEMENTS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
1,6 M
Likes on
Facebook
BRANDED
/ SPONSORED
E-MAILING
WITH A GREAT AUDIENCE
Unique
Users
15.097.000
815.000
53.885
61.930
Paper
Readers
Orbyt
Subscribers
Registers in the
BBDD at elmundo.es
2,51 M
Followers
on Twitter
865.696
Followers on
Google +
El Mundo offers a total
digital impacts,
audience, composed by
registers and social
the most interesting
media.
mix of paper and
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
EDITIONS
SUPPLEMENTS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
THE MOST QUALIFIED
TARGET OF THE MARKET
The readership and usership of El Mundo have a very
qualified profile.
EL MUNDO
ELMUNDO.ES
GENDER
67% men
33% women
53% men
47% women
AGE
44%: 35 to 54
years old
54%: 25 to 44
years old
A+B SOCIAL CLASSES
88%
84%
El Mundo offers a total
digital impacts,
audience, composed by
registers and social
the most interesting
media.
mix of paper and
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
ORBYT
A PERFECT PLANNING
You will achieve a wider coverage with El Mundo and
elmundo.es through a 5 sections campaign at El Mundo
and 5 million page impressions at elmundo.es.
PEOPLE FROM 25-45 YEARS OLD,
B, A-B AND A SOCIAL CLASSES
TOTAL
Contacts (000)
9.077
Contacts (000)
4.899
Grp´s
21,8
Grp´s
33,1
Coverage (000)
3.497
Coverage (000)
1.852
Coverage %
8,8
Coverage %
11.8
OTS
2,48
OTS
2,81
And you will have a more interesting
profile for your brand
El Mundo offers a total
digital impacts,
audience, composed by
registers and social
the most interesting
media.
mix of paper and
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
INNOVATIVE FORMATS
El Mundo is pioneer by offering innovative formats
in the web site as well as in paper. It is specialized in
offering ad-hoc personalized solutions to the clients.
El Mundo offers a total
digital impacts,
audience, composed by
registers and social
the most interesting
media.
mix of paper and
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
815.000
Paper
Readers
126.369
Copies
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
Increasing the Sundays’ circulation to
153.286 copies
The greatest opinion leadership power by the
hand of the journalists of El Mundo, who make
it a unique product.
A newspaper with a great
With a great editorial offer:
prestige and credibility that
1 national newspaper, 12
causes a positive effect on the
supplements and 17 special
brand advertised.
editions.
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
815.000
Paper Readers
Multiple formats adapted to the clients
‘different needs and budgets.
The supplements and specials of
special such interests as: technology,
El Mundo are distributed
motor, trips, finances, leisure, culture
with all the national editions,
or home; with proper advertisement
covering the entire readership
contents and editorial for each target.
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
SPECIALS IN EL MUNDO
Special publications and
extras about different sectors,
adapting the advertising and
editorial content to each target.
El Mundo offers a
and digital impact,
complete audience
registered users and
consisting of paper
social networks
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
ORBYT
EDITIONS
El Mundo, 17 on and off editions,
and also at ORBYT.
ALICANTE, ANDALUSIA, BURGOS,
CANTABRIA, CASTELLON, CASTILE
AND LEON, CATALONIA, IBIZA,
MADRID, MALAGA, MALLORCA,
NATIONAL, BASQUE COUNTRY,
SEVILLE, SORIA, VALENCIA,
VALLADOLID.
El Mundo is also a
c o ver sp ec if ic task s o f
referen c e t h a n k s t o
each r eg io n, ad ap ted to
i t s reg i o n a l o f fer: 17
d if fer ent ad ver tising
reg i o n a l ed i t i o n s t h a t
need s.
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
Unique
Users
Pages
Views
E-MAILING
EVENTS
15.097.000
266.000.000
Average
Connection Time
27 MINUTES
Daily
Users
2,2 MILLION
E lm u n d o . e s c o m b i n es
health, ho m e and leisur e,
t o p i c a l i s s u es w i t h
d ef initely, a sur p r ising
c el eb ri t i es , t en d en c i es ,
and r eliable so ur c e o f
s p o r t s , c u l t u re, t ri p s ,
info r m atio n.
ORBYT
MULTIMEDIA
EL MUNDO
IP SPANISH
SECTIONS
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
Páginas Vistas
BRANDED
/ SPONSORED
E-MAILING
EVENTS
Páginas Vistas
L/O/C
25.061.326
SOCIETY
5.293.100
SPORTS
13.006.038
ZEN
1.851.327
SPAIN
10.890.308
CULTURE
8.850.724
INTERNATIONAL
17.738.673
F5
4.439.892
ECONOMY
6.373.217
It offers a perfect navigation on mobile devices
through navigator, as well as through the APP.
Possibility of segmentation by local IP
Images and videos are protagonists
usership possibility of taking part,
in a visual and cared web site
giving your opinion, competing or
that offers the most enriching
purchasing, always by the hand of
experience. It gives the readership/
expert opinion leaders.
ORBYT
MULTIMEDIA
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SUPPLEMENTS
EDITIONS
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MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
ORBYT
WEB SITE WITH
SPECIALIZED CONTENTS
OCHOLEGUAS.COM
1.000.000
METROPOLI.COM
1.000.000
439.000
Unique
Users
Pages
Views
398.000
Unique
Users
Pages
Views
Ocholeguas.com is the most
Metropoli.com is the leisure and tendencies
successful travel website in Spain. It
referential website. It gives all the information
offers guides, routes, destinations,
about cinema, theatre, music, concerts, drinks,
recommendations and locations.
art, food, plans, shoping and short trips.
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
ORBYT
A great part of the users of El Mundo
read it through their mobile devices.
In addition, El Mundo offers an APP with an easy
and fast navigation and the possibility of choosing
the most interesting sections.
Downloads from
AppStore
Downloads from
Android
959.729
1.151.754
The advertisement is fully
integrated
T h e rea d er o f E l M u n d o
thr o ug h his PC, Tablet o r
i s p er m a n en t ly c o n n ec t e d
Sm ar tp ho ne d ep end ing o n
t h ro u g h o u t a d ay a n d
his need s.
rea ch es t h e b ra n d
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
ORBYT
EL MUNDO
COMMUNITY
It is composed by influential followers in
Spain as well as in other markets.
Followers
4.975.696
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
BRANDED CONTENT: CREATIVITY,
TECHNOLOGY AND CONTENTS
We offer brands the possibility of transmitting their values and knowledge through elmundo.es.
Each project is totally different and custom-made.
We give priority always to the audience, the quality of the contents and how they get to the target public.
Successful cases:
Boost your SME: Banco Santander
A walk along El Prado: Museo del Prado
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
BRANDED CONTENT: VIDEOS.
Boost your SME: Banco Santander
A walk along El Prado: Museo del Prado
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
BRANDED CONTENT: MADE IN SPAIN
Page in El Mundo.
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
BRANDED CONTENT: MADE IN SPAIN
Content published in the website + news module
on elmundo.es homepage.
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
SPONSORED.
Vía de publicación de contenido en proyectos
de Branded Content y content marketing.
Incluye contenido creados por terceros
y/o curado por UE Estudio. El contenido
sigue el estilo de la cabecera donde se
publica y se puede optimizar con data.
El Mundo has a
p assio n abo ut the c o ntent
c o m m u n i t y o f l oy a l
o f the newsp ap er and the
fo l l owers t h a t d i s c u s s ,
website.
s h a re a n d ex p res s t h ei r
ORBYT
MULTIMEDIA
EL MUNDO
61.930
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
Registered in the
database of elmundo.es
It sends an adapted advertising message and
shows different contents.
The clients can purchase while
campaign. This is defined by
being registered in order to
target, gender, age, region
do e-mailing and to reach a
and consume (sports, leisure,
more related audience at each
cinema, hobbies…).
EVENTS
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EDITIONS
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
Metropoli Awards: Metropoli´s
critics choose the most prominent
establishments and professionals of the
restoration sector of the last season.
BRANDED
/ SPONSORED
E-MAILING
EVENTS
Motor Awards: it is given to the celebrity
of the year. This award highlights those
professionals who contribute to the
motor sector with their work and effort.
Our clients have the possibility
way, a wide repercussion in the
of joining their corporative
media takes place.
image to our projects through a
Sponsorship agreement. In this
ORBYT
MULTIMEDIA
EL MUNDO
SUPPLEMENTS
EL MUNDO ORBYT
EDITIONS
53.885
ELMUNDO.ES
MOBILE / IPAD SOCIAL MEDIA
BRANDED
/ SPONSORED
E-MAILING
EVENTS
Orbyt
Subscribers
El Mundo Orbyt launches every day the first edition of
El Mundo, foreseeing the stand version. It includes all of
its editions, supplements and magazines.
E - PAPER
STAND
PC
PC
Bumper
Banner
300 x 300
Vídeo Spot
en Galería
Animar
Anuncio en
Papel
TABLETS
TABLETS
Banner
horizontal
203 x 151
Banner
Vertical
369 x 123
Páginas
Páginas
Exclusivas Enfrentadas
en PDF
a Portada
Vídeo Spot
en Galería
OTROS - IPHONE - SMARTPHONE
Vídeo Spot en Galería
Animar
Anuncio en
Papel
Páginas
Páginas
Exclusivas Enfrentadas
en PDF
a Portada
OTROS - IPHONE - SMARTPHONE
Animar
Anuncio en
Papel
Páginas
Páginas
Exclusivas Enfrentadas
en PDF
a Portada
Orbyt is an informative support
a multidevice access in which the
for all those readers who want
iPad is the king.
to be kept up-to-date at anytime,
and anywhere. It is designed for
ORBYT
TOP 5 REASONS TO
ADVERTISE AT EL MUNDO
El Mundo is multichannel (paper, web, device,
mobile...). Each channel has its advantages and
peculiarities, complementing each other and giving
to the customer what he wants at each moment.
El Mundo has the most loyal, influential readership
and usership, with a mixed and very qualified
profile.
El Mundo has a community of loyal followers that
discuss, share and express their passion about the
content of the newspaper and the website.
El Mundo is pioneer by offering innovative formats
in the web site as well as in paper. It is specialized in
offering ad-hoc personalized solutions to the clients.
The reader of El Mundo is permanently connected
throughout a day and reaches the brand through his
pc, Tablet or Smartphone depending on his needs.
CONTACT WITH THE COMERCIAL DEPPARTMENT AT
+34 914 435 508 OR AT ANY OF OUR DELEGATIONS.
EL MUNDO IN PAPER
EL MUNDO ONLINE
SOURCES
MULTIMEDIA - DIAP. 01
EGM 2º ACU 2016, Comscore MMX Multiplataforma Julio
2016 el mundo.es sites. RRSS a fecha de Agosto 2016. Orbyt
fuente interna suscripciones activas de abonados digitales
Marzo 2016. Registrados fuente interna: registrados en el
mundo.es que aceptan contenido comercial de terceros.
WEB - DIAP. 01
Comscore MMX Multiplataforma Julio 2016 elmundo.es
sites. Usuarios Diarios Omniture Julio 2016 IP España.
MULTIMEDIA - DIAP. 02
EGM 2º ACU 2016, Comscore MMX Multiplataforma Julio
2016 (edad y sexo) y Comscore PC Only Julio 2016 (clase
social) el mundo.es sites.
WEB - DIAP. 03
Comscore MMX Multiplataforma Julio 2016
MULTIMEDIA - DIAP. 03
Source: 2º Acu 2016 y Comscore July 2016 elmundo.es
sites PC only. * Total coverage (%) calculated using Random
Combination.
PERIÓDICO - DIAP. 01
EGM: 2º ACU 2016. OJD Enero-Diciembre 2015
SUPLEMENTOS - DIAP. 01
EGM 2º ACU 2016
WEB - DIAP. 02
Omniture Julio 2016 IP España
MOBILE / IPAD - DIAP. 01
Descargas APP fuente interna ACU a Julio 2016
SOCIAL MEDIA - DIAP. 01
Datos de Facebook, Twitter y Google+ Agosto 2016
ORBYT - DIAP. 01
interna suscripciones activas de abonados digitales Marzo
2016.
COMMERCIAL DEPARTMENT
ADVERTISING DIRECTOR
NEWSPAPERS, INTERNET AND MOBILE AREA
Gonzalo Casas - [email protected]
ADVERTISING DIRECTOR
AREA MUNDO PRESS, INTERNET AND MOBILE
Juan Goyanes - [email protected]
ADVERTISING
Javier Piñeiro – [email protected]
Carlos Piccioni- [email protected]
María Jesús Palomero – [email protected]
María Alvarez – [email protected]
Fernando Esquivel- [email protected]
Gustavo San Miguel- [email protected]
Jose María Montejo- [email protected]
Maika Callejas- [email protected]
Mónica Fernández- [email protected]
María Trinidad Martin- [email protected]
Mario Velasco – [email protected]
Alejandro Pendas – [email protected]
Almudena Delmo – [email protected]
Cristina España – [email protected]
Patricia López Amatrian – [email protected]
Verónica Molina – [email protected]
ADVERTISING DIRECTOR
TRANSVERSAL AREA
Jose Luis Sanchez Crespo - [email protected]
ADVERTISING DIRECTOR
DELEGATIONS AREA
[email protected]
VALENCIA
Marcos de la Fuente - [email protected]
ANDALUCÍA
Rafael Marin - [email protected]
BALEARES
Jose Maria Conrado - [email protected]
CATALUÑA
Samuel Sanz Llanos - [email protected]
NORTE
Marta Meler - [email protected]
2016
THANKS SO MUCH