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media kit
MEDIA KIT
CONTENTS
THE RE/MAX STORY.................................................................................................................. 3
RE/MAX FOUNDERS................................................................................................................... 4
RE/MAX FACT SHEET................................................................................................................. 6
RE/MAX vs. COMPETITORS....................................................................................................... 7
2016 RE/MAX vs. THE INDUSTRY.............................................................................................. 8
THE RE/MAX BALLOON............................................................................................................. 9
RE/MAX NATIONAL HOUSING REPORT..................................................................................... 10
PUBLIC RELATIONS TEAM......................................................................................................... 11
PR MEDIA KIT
THE RE/MAX STORY
RE/MAX WAS FOUNDED IN DENVER, COLO., IN 1973 BY TWO TRUE REAL ESTATE PIONEERS. DAVE AND
GAIL LINIGER HAD A VISION TO REVOLUTIONIZE THE INDUSTRY, CREATING A NEW SYSTEM TO ATTRACT
AND REWARD PROFESSIONAL, TOP-PRODUCING AGENTS.
At that time, real estate was mostly a man’s world, and real estate
brokerages relied on a commission split that often required agents
to hand over half of their commissions to their brokers. The Linigers
wanted to change that.
They offered opportunities to men and women, with an agentcentric strategy that allowed high-performing agents to keep
almost all of their earned commissions. In return, RE/MAX asked
its agents to share the costs of operating the office, just like other
professional partnership arrangements.
The strategy worked, and RE/MAX experienced unprecedented
growth, becoming recognized as the home of top-producing
agents. RE/MAX franchises spread across the United States,
into Canada and Europe, then around the world. In October 2013,
RE/MAX became a publicly traded company on the New York
Stock Exchange, under the symbol “RMAX.”
RE/MAX can now be found in nearly 100 countries around
the world. It’s an international footprint greater than any real
estate network.
1973: FIRST OFFICE OPENED IN DENVER
1975: F
IRST FRANCHISE OFFICE OPENED OUTSIDE
COLORADO
1978: R
E/MAX HOT AIR BALLOON ADOPTED
AS OFFICIAL CORPORATE LOGO
RE/MAX resources and education are among the most extensive
in the industry. The remax.com website is one of the most visited
real estate franchise websites and has generated over 15 million
leads for RE/MAX agents. RE/MAX University has won over 150
international film/video awards and delivers a comprehensive
curriculum on-demand, online, on television and on personal digital
devices to audiences around the world.
All of this contributes to the fact that RE/MAX is the most
productive real estate network. RE/MAX agents average more
transactions, more real estate experience and more professional
designations than agents at other national franchises.
And in an industry that has been characterized by frequent
ownership turnover and corporate consolidations, Dave and Gail
Liniger remain in charge at the headquarters of the company they
created in 1973.
IT’S TRUE WHEN WE SAY. . . “NOBODY IN THE WORLD
SELLS MORE REAL ESTATE THAN RE/MAX.”
1997: N
OBODY IN THE WORLD SELLS MORE REAL
ESTATE. RE/MAX BECAME THE FIRST REAL
ESTATE ORGANIZATION TO COMPLETE 1
MILLION TRANSACTIONS
2006: V
IRTUALLY ALL U.S. REAL ESTATE LISTINGS
OFFERED TO CONSUMERS
ON REMAX.COM
1987: #1 IN CANADA REAL ESTATE SALES
1994: F
IRST OFFICES OPENED OUTSIDE
NORTH AMERICA
2007: R
E/MAX UNIVERSITY DEBUTED, A
24-7, ON-DEMAND, WORLDWIDE
EDUCATIONAL PLATFORM
1994: L
AUNCHED RSN, THE FIRST PROPRIETARY
SATELLITE NETWORK IN REAL ESTATE
2009: P
ROMOTED LEGISLATION AND TRAINED
AGENTS TO ADDRESS DISTRESSED
PROPERTIES IN THE U.S.
2013: R
E/MAX BECOMES PUBLICLY
TRADED COMPANY
2015: R
E/MAX BECOMES 100,000
AGENTS STRONG
2016: R
E/MAX FRANCHISE OFFICES ARE
COMPLETELY INDEPENDENTLY OWNED,
100% FRANCHISED.
6,986
6,751
6,259
RE/MAX Worldwide
Office Growth
5,401
3,993
2,620
20
1975
3
365
1980
813
1985
1,176
1990
1995
2000
2005
2010
2014
2015
PR MEDIA KIT
RE/MAX FOUNDERS
RE/MAX CAREER:
The Linigers revolutionized the real estate industry with
the RE/MAX business model, which combines a maximum
commission concept with world-class support services. The
name “RE/MAX” was coined from the words “real estate” and
“maximums.” The model continues to attract experienced,
top-producing agents who lead the industry in sales and
professional education.
Dave has been recognized for his dedication to the real estate
industry and was named the Inman News “People’s Choice”
Most Influential Real Estate Leader. He has been featured in
Entrepreneur, Forbes, Fortune, Inc., Success and other leading
publications and media outlets across the globe.
COMMUNITY INVOLVEMENT:
DAVE LINIGER (ABR, CDPE, CRB) CEO, CHAIRMAN
OF THE BOARD AND CO-FOUNDER RE/MAX, LLC
Dave Liniger is the visionary leader of the Denver-based
global real estate franchise he co-founded with his wife,
Gail, in 1973. Dave is well respected internationally for his
vast knowledge of the real estate industry and influence
on housing policy.
At the height of the recession in 2006, Dave pushed
for governmental housing reform policies that would
help speed the housing recovery; many of his recommendations
were adopted. He is widely credited with improving
conditions for real estate agents by creating a unique
business model combining the maximum commission
concept with a host of support services. Dave is a major
advocate of advanced training and education – and, as
a result, RE/MAX agents are the most productive in
the industry.
The Linigers set a tone of philanthropy in the early days of
RE/MAX, and the culture of giving attracts professionals who
care about making a difference in their communities. RE/MAX
is the official real estate sponsor of Children’s Miracle Network
Hospitals. The Linigers co-founded a Denver-area conservation
center, The Wildlife Experience, dedicated to fostering
appreciation and understanding of wildlife, its conservation,
and the many forms of wildlife art. The Linigers also own the
acclaimed Sanctuary Golf Course, which is devoted primarily
to charity golf tournaments. Events held at the private
course have raised more than $80 million for hundreds
of organizations.
ROOTS:
Dave was born and raised in the small town of Marion, Ind.
Prior to starting his real estate career, Dave served in the
Air Force and in Vietnam.
Dave spent much of 2012 recovering from a life-threatening
infection. And after multiple surgeries, weeks in intensive
care, and months in the hospital, he returned to RE/MAX
World Headquarters. He chronicled his ordeal and recovery
in an inspirational New York Times Best Seller, “My Next
Step: An Extraordinary Journey of Healing and Hope.”
4
PR MEDIA KIT
RE/MAX CAREER:
Gail moved to Denver in 1973 and became the first RE/MAX
employee. The same year, she was promoted to Vice President.
She became Executive Vice President in 1978 and President
in 1979. In 1991, she was named Chief Executive Officer and in
2002 became Vice Chair of the Board.
Gail has been recognized as one of the top 10 U.S. women for
her outstanding achievement in business, the arts, and public
service. She was awarded “Entrepreneur of the Year” for the
State of Colorado, in the real estate and construction category,
by the international accounting firm Ernst & Young and Inc.
Magazine. From a national field of nearly 8,000 participants,
she was named first runner-up.
COMMUNITY INVOLVEMENT:
GAIL LINIGER VICE CHAIR OF THE BOARD AND
CO-FOUNDER
Gail Liniger is actively involved in day-to-day operations at
RE/MAX World Headquarters. She constantly has her finger
on the pulse of departmental and company-wide initiatives.
Her presence and leadership fortify an office culture of
collaboration, productivity, gratitude and giving.
After being injured in a small-plane crash in 1983, Gail
overcame incredible odds to reclaim her leadership role
at RE/MAX and help turn RE/MAX into the number one real
estate franchisor. Her courageous recovery is an inspiration
to those both inside and outside the RE/MAX organization.
5
Gail has been instrumental in establishing a culture of giving
across the RE/MAX network. Most notably, she and Dave
championed the RE/MAX sponsorship of Children’s Miracle
Network in 1992 which continues today. In 2011, Gail and Dave
were presented the prestigious Children’s Miracle Network
Hospitals Founder’s Award (an award that only five other
individuals had received) for their example and leadership
that led to RE/MAX Associates surpassing $100 million in
donations. To date, RE/MAX Associates have raised more
than $150 million for the Children’s Miracle Network Hospitals®
and other charities.
ROOTS:
Gail was born in St. Louis, Mo., and earned a bachelor’s degree
in Marketing at Southern Illinois University Edwardsville, where
she was inducted into the Alumni Hall of Fame.
PR MEDIA KIT
FACT SHEET
TRUE TO ITS ROOTS
•RE/MAX was founded in 1973, in Denver, Colo., by Dave
and Gail Liniger, who still lead the network today.
•RE/MAX has held number one market share in the U.S.
and Canada since at least 1999, as measured by total
residential transaction sides completed by its agents.
•The RE/MAX brand is built with an agent-centric
approach, designed to attract and retain the
best-performing and most experienced agents.
NOBODY SELLS MORE REAL ESTATE
•RE/MAX has more than 100,000 agents in nearly 100
countries, a greater worldwide footprint than any
other real estate brand.
•RE/MAX Associates have more real estate sales
experience than other real estate agents.
•RE/MAX leads the industry in professional designations,
illustrating increased expertise in working with buyers
and sellers.
NO. 1 NAME IN REAL ESTATE*
RE/MAX AGENTS GIVE BACK TO THE
COMMUNITY
•RE/MAX agents have raised more than $147 million
to Children's Miracle Network Hospitals® since 1992,
and RE/MAX is one of the charity’s top three donors
of all time.
•RE/MAX agents have been recognized for their community
service through the National Association of Realtors®
annual Good Neighbor Award program.
RE/MAX SEEN AS INDUSTRY LEADER
•On average, RE/MAX agents outsell those from other
national real estate franchises in comparisons of the
largest real estate brokerages, most recently in the 2016
REAL Trends 500 report.
•RE/MAX leaders are frequently invited to talk about real
estate issues in the news media and on national TV
news programs.
•Dave Liniger is a recurrent, well-respected keynote
speaker at a variety of industry events.
*Source: MMR Strategy Group study of unaided brand awareness.
•RE/MAX leads the industry in brand awareness.*
•With more than 100 balloons, the RE/MAX Hot Air
Balloon fleet is the largest in the world.
6
PR MEDIA KIT
RE/MAX vs COMPETITORS
TOP RANKED:
•For the 13th time in 17 years, RE/MAX was the highest
AVERAGE TRANSACTION SIDES PER AGENT:
ranking real estate company in Entrepreneur magazine’s
37th annual “Franchise 500.”
•RE/MAX was the leading real estate organization in the
17.3
Franchise Times Top 200 for the seventh consecutive year.
The annual survey is based on worldwide sales.
16.4
TOP PRODUCING:
Prestigious 2016 real estate industry surveys ranked RE/MAX
agents as the most productive agents.
•Data in the RISMedia Power Broker Report shows agents
at RE/MAX brokerages averaged 16.4 transaction sides in
2015 compared to the 8.0 average of agents at all other
participating brokerages.
•And, when the 1,605 participating brokerages in the report
8.0
7.9
were ranked by transaction sides per agent, RE/MAX held
85 of the top 100 positions.
•In the REAL Trends 500 survey, RE/MAX agents averaged
17.3 transaction sides in 2015, compared to the 7.9
average of all competing agents in the survey.
•In the REAL Trends “The Thousand” ranking, RE/MAX agents
and teams held 152 of the 1,000 spots for most transaction
sides and sales volume. That’s more than any other real estate
brand in the report, which ranked participating agents based
on 2015 residential production.
2016 RISMedia Power
Broker Report
2016 REAL Trends 500 Survey
•In “America’s Best Real Estate Agents,” another REAL
Trends survey based on 2015 residential sales, 22 percent
of the more than 12,000 participating agents were
RE/MAX professionals.
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PR MEDIA KIT
2016 RE/MAX vs THE INDUSTRY
TRANSACTION
SIDES PER AGENT
U.S. RESIDENTIAL
TRANSACTION
SIDES2
BRAND
AWARENESS
(UNAIDED)3
COUNTRIES4
OFFICES
WORLDWIDE
AGENTS
WORLDWIDE
17.3
960,000+
27.0%
95+
6,986
104,826
10.4
Not
released
0.4%
5
516
6,500
9.4
120,919
1.9%
30
2,350
36,800
8.7
Not
released
4.0%
1
1,200
42,000
8.6
730,128
14.0%
34
3,000
84,800
8.2
411,731
19.7%
63
6,900
101,400
7.0
62,738
1.0%
2
300
10,200
6.8
843,547
8.3%
13
773
133,212
6.3
100,297
1.6%
44
835
18,800
LARGE
BROKERAGES ONLY1
©2016 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell
Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015;
Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per
agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages.
Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize
U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when
they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations
that are not independent countries (i.e. territories, etc.).
8
PR MEDIA KIT
THE RE/MAX BALLOON
The RE/MAX Balloon is recognized all over the world. At seven stories tall, the
RE/MAX Hot Air Balloon grabs attention wherever it flies. It’s a popular attraction
at many balloon events, air shows and festivals in countries around the world
where RE/MAX agents live and work.
BALLOON FAST FACTS:
• The RE/MAX Hot Air Balloon fleet is the largest in the world.
•There are a total of 108 balloons in 26 countries on
six continents.
•An average RE/MAX Balloon stands 70 feet. tall (the height
of a seven-story building) and is 57 feet in diameter. The
volume of balloon envelopes is anywhere from 42,000
cubic feet to 90,000 cubic feet.
•In October 1978, the RE/MAX Hot Air Balloon first
•The word “RE/MAX” on the balloon features blue letters
and a red slash because red letters on a white background
are difficult to see from the ground. Red letters with a blue
slash are the colors of the RE/MAX logo.
•The first RE/MAX commercials that featured the balloon
were so successful that the company also adopted the
slogan, “Above the Crowd®,” which made perfect sense
for a quickly growing company that prides itself on
outstanding agents.
appeared at the Albuquerque International Balloon Fiesta.
Soon after, was adopted as the company’s logo.
9
PR MEDIA KIT
THE RE/MAX NATIONAL
HOUSING REPORT
QUICK FACTS:
• Reports on actual MLS data in 53 U.S. metropolitan areas.
• Includes all residential property types and is not annualized.
• Distributed around the 15th of every month.
•For maximum representation, many of the largest metro
•Measures home sales, median sales price, days on market,
number of homes for sale and months supply.
• The first Report was distributed in August 2008.
areas in the country are represented and an attempt is made
to include at least one metro from each state.
•Metro area definitions include the specific counties established
by the U.S. Government’s Office of Management and Budget
with few exceptions.
VISIT REMAX.COM/NEWSROOM TO DOWNLOAD
THE CURRENT HOUSING REPORT INFOGRAPHIC.
10
PR MEDIA KIT
PUBLIC RELATIONS TEAM
GENERAL EMAIL
[email protected]
KAITLIN MCMURRY
KRISTEN MCCLOY
PUBLIC RELATIONS SPECIALIST
MANAGER, PUBLIC RELATIONS
303.796.3222 | [email protected]
303.796.3662 | [email protected]
RE/MAX HEADQUARTERS
5075 S. SYRACUSE ST.
DENVER, CO 80237
©2015 Each RE/MAX® office is independently owned and operated. 150020
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PR MEDIA KIT

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