Smart Watches - CambridgeWireless

Smart Watches
Zahid Ghadialy
CTO, eXplanoTech & 3G4G Blog
@zahidtg
Date: 27th Mar. 2014
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Random Fact #1: The most expensive watch (probably)
The Breguet No. 160, or Marie
Antoinette is arguably the most
expensive watch in existence.
Commissioned for the then Queen of
France, It took about 45 years to
complete and neither Marie Antoinette
or Breguet himself lived to see its
completion. Super advanced for its day,
it pretty much did everything known to
man at the time.
Roughly valued at $30 million
3
‘Fictional’ Smartwatches
Knight Rider (1982): The watch let Michael Knight talk to his Futurama (1999 - ongoing): According to the
car and give instructions
Futurama wiki, Leela's wristband has at least
seven functions: a communicator, reattach
Fry's nose, Tetris, telling whether or not the
Omicronian young are edible, a tracking
device receiver, a tissue dispenser, a laser
and, of course, Pong.
Johnny Sokko and His Flying Robot (1967): The watch let
Johnny control and instruct a big flying robot
Star Trek (1966): The watch let Captain James T. Kirk
communicate with the ship and get information
4
‘Real’ Smartwatches
Casio AT-550-7 - 1984
Casio C-80 Calculator Watch - 1980
Fossil Palm PDA watch - 2003
Microsoft Spot Watch – 2000
Alerts only, using FM sidebands
LG GD-910 Wristwatch Phone – 2009
1.4” touchscreen, 3.5G, Video Calling
Speech dialling, Text to speech
5
Random Fact #2: Rolex’s most successful product
Not only do the hourglasses have
to be perfect - but the grains of
sand all have to be of equal size
so they move through the hour
glass the same way. Therefore
Rolex took their high standards
and consistency and decided to
get into the sand making
business. At first it started as an
art project, but it later developed
into a business.
Source: Oh Gizmo!
Smartwatch forecast
The market for smartwatches is expected to be $6B out of $60B by 2018
Source: Business Insider
Random Fact #3: Smartwatches are not Luxury watches
Men often wear Luxury watches
as a jewellery. The typical price of
a luxury watch is between $3,500
to $55,000.
The luxury watchmakers are as of
present not interested in the
smart watch concept as it may
dilute their brand
Source: Reuters
What is a Smartwatch?
 Cut down version of your phone
 An App on your phone
 Complements your phone
 Adds functionality to your phone
According to Wikipedia: A smartwatch or smart watch, is a
computerized wristwatch with functionality that is
enhanced beyond timekeeping, and is often comparable to a
personal digital assistant (PDA) device...Some smartphone
models, (also called watch phones) feature full mobile
phone capability, and can make or answer phone calls.
Task Times
30 minutes
3 minutes
30 seconds
3 seconds
PCs/Laptops
Tablets
Mobiles
Smartwatches
Planned use
Planned & Unplanned Unplanned use
Unplanned use
Sitting
Sitting / Standing
Standing / Walking
Walking
Booked time
Sudden time
In Hurry
Alerts
Creating info
Modifying Info
Consuming Info
Notification of Info
Focussed task
Multi Tasking
Multi Tasking
Multi Tasking
Emails, Work,
Social Media, Video,
Presentations, Coding Music
Calls, SMS, OTT
Information
Recording, Alerts,
Notifications, Calls
and maybe Health
monitoring
 Based on books and presentation by Tomi Ahonen with additional
information from eXplanoTech
Questions for the case study
 Is it a ‘need’ or a ‘fashion statement’
 Is it a ‘must have’ or ‘good to have’
 What problems will it solve
 Are there alternative solutions
 How important is the form factor, design, colour.
 What about connectivity
 Power requirements
 Security aspects
 Personalization
If its available, I
will take it
* Most common answer
I want
notifications,
information,
maps, details,
voice guidance
and everything
else possible
I want
notifications
without having
to look at my
phone
I want a watch
that can monitor
my health,
heartbeat, blood
pressure, etc.
I want a
reminder when
to get off
I want to know if
someone is
trying to steal
my phone or
other belongings
I want to be able to
find out where my
kids are and be
able to track them
and message them
when needed
I would love to
have a voice
guidance to
guide me to my
destination
BEWARE! 50% users lose interest within 18 months
 Flaws
 They are easy to lose
 They break
 They’re not waterproof
 They’re a pain to sync with your smartphone
 The battery doesn’t last long enough
 They’re ugly
 They’re uncomfortable to wear
 They provide no material benefit
Source: Endeavour Partners – research about fitness bands
Most people would choose only one product
Source: Tech Radar
There is no second chance
Source: The Guardian
Recall may mean Oblivion
Source: BGR
Top 3 Most Popular Smartwatches
Samsung Galaxy Gear
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Good points
Solid with great look and feel
Touch screen
1.9MP Camera
Speaker/Mic for calls
1.6” super AMOLED display
with 320x320 resolution
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Bad Points
Pricey ($299 / £250)
Big and chunky
Works with only selected
Samsung mobiles
No app store
Battery life poor (24 hours)
Difficult to pair with devices
Cant read emails / facebook
status on the watch
Nothing special, novelty
wears off quickly
Sony Smartwatch 2
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Good points
Reasonably priced ($199)
Always on display
Attractive fit and finish
Water resistant
Long battery life
Micro USB charging
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Bad Points
Low resolution display
Clumsy interface and setup
Android only
Slow, lots of lag
Apps not consistent
Pebble – The most successful smartwatch
Pebble Smartwatch Review
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Good points
Cheap, $150 & $250 for steel
Waterproof
Unbreakable / Scratchproof
Gorilla glass
In Plastic and now also in
Steel casing
Good battery life
Works with iOS and Android
New Appstore with loads of
Apps
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Bad Points
No Touchscreen
Limits on Multi-tasking
Bluetooth 2.1 connectivity
Black and white screen
Battery life (2-3 days) not as
long as advertised (7 days)
The iWatch Concept
 Source: http://toddham.com/blog/iwatch-concept/
Smartwatches from Mobile World Congress
#MWC14
Omate TrueSmart
Via Ben Wood (@benwood) on Twitter from #MWC14
Creoir – Ibis Dual Face Smart Watch
Via Ben Wood (@benwood) on Twitter from #MWC14
Olympia Bi Watchphone is €79
Via Ben Wood (@benwood) on Twitter from #MWC14
Huawei Talkband B1
Via Ben Wood (@benwood) on Twitter from #MWC14
Talkband B1 – Smartband + Bluetooth Headset
Via Wearable Technologies (@WearableTech) on Twitter from #MWC14
Sony Smartwatch
Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Sony SmartBand & SmartWear
Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Samsung Gear Fit
Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear and Gear Fit
Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear wins official GSMA Award
Via Ben Wood (@benwood) on Twitter from #MWC14
“Many wearable devices
will have their five minutes
of fame at shows like CES
before disappearing into
oblivion.“
- Ben Wood, CCS Insight's chief of
research
Conclusion
 There is definitely a demand and an appetite for the
Smartwatches
 Very important to do them right on the first go
Must have
Good to have
Added Advantage
OS Neutral
Camera
Waterproofed
Apps, App Store
Touchscreen
Colours/Finish
Ease of use
Speaker, Mic.
Colour screen
Ease of connectivity Ability for calls
Big display
Water Resistance
High resolution
Long battery life