Spring Summer 2015

Spring summer 2015
“There’s nothing
like a dream to
create the future.”
Victor Hugo, Les Misérables, 1862
This magazine is published by:
SNURK bv
Cruquiusweg 96-B
1019 AJ, Amsterdam
The Netherlands
Tel: +31(0) 20 7510954
www.snurkbedding.com
Lay out: Georgina Vieane, Sandy Visser
Text: Peggy van Neer, Mark Schoones
Photography: Tim Stet, Anke Leunissen, Theo van der Laan, Peggy van Neer
Photo styling: Kim de Groot
Special thanks to: Fridaynext.com, HAY store
For press enquiries, please mail with: [email protected]
New
Amazone
When you love horses, you love them at heart. Long afternoons at the stables, posters
covering your walls. You read and talk about horses, maybe you even own one. But we
bet you wild horses couldn’t drag you away from this bed. Yeeha!
New
Knight
To find this knight, SNURK went on a crusade from castle to castle to museum...
to no avail. Until they ended up at Dragonheart, a medieval fellowship, hidden in
the Dutch woods. There he was, ready for battle and bedtime.
4
5
Ballerina
Are you ready for standing ovations in your bedroom? For this duvet cover we
collaborated with the Dutch National Ballet, considered to be one of the top 5
ballet companies of the world. Not only did they lend us one of their talented
ballerina’s, but also one of their amazing handmade tutus. Plié, yawn and stretch.
Pirate
Be warned ye landlubbers, here sleeps a true pirate. Those weapons? Real. That parrot? Real.
The jacket, hat and boots? From that pirate movie. No scurvy scum will ever dare to steal your
treasures again. You can sleep with both eyes shut...arrr!
6
7
Behind the
scenes…
There is always a major process involved in the
making of a SNURK. Have a look at the creation of our
designs Ballerina and Pirate.
London at a renowned movie &
1 Intheatre
costume depot to put
together the pirate.
1
Allowed inside the costume
workshop of The National Ballet.
shoe a bit more ballet
4 The
pink please.
Nancy Burer tries
2 Ballerina
out different poses in the
3
Hold it!
5
Now the legs are too pink.
What to do?
photostudio.
stylist Kim knows,
6 Photo
‘God is in the details’.
2 Model Erik.
Bob is a professional
3 Parrot
model.
5 Mixing pirate colours is an art.
6
8
Finally ready to start up
the first production.
7
Now we create a beautiful picture.
8
up the bedroom for
7 Setting
the shoot.
8
It’s hard to choose when you
see so many great pictures
of yourself.
It’s a wrap!
4
Deciding on the height of the hat
on the pillowcase.
9
Flamenco
Flamenco dresses can be found in almost every dress-up trunk. But a pretty example
like this you will only find on these bed sheets. The photo print is of a vintage Flamenco
dress from Andalusia, Spain. Perfect to swing and sway yourself asleep.
Firefighter
A lifesaving hero, which child doesn’t dream of becoming one? This bedding makes
that dream practically come true. Because the print of this fire-fighter suit looks so real,
it’s surreal. Better go to bed early, in case the siren goes off tonight.
10
11
Meet the
SNURKERS
An interview with the people behind SNURK: Erik van Loo
and Peggy van Neer. By Mark Schoones for froot.nl
It had always been an idea in the back of her head: a
Almost like it’s a hobby project. But then a hobby
duvet cover with a print of cardboard boxes. Especially
project that, next to Erik and Peggy, employs two full
made for charity. In 2007, advertising professional Peggy
time staff members and an intern. And those are needed
decided to execute on the idea. Together with her
as the warehouse is currently filled with cardboard
partner Erik she created Le-Clochard and Le-Trottoir. A
boxes containing duvet covers and pillow covers. All
duvet cover and fitted sheet that look like a cardboard
fresh from Portugal where the SNURK designs are
box and a sidewalk. Most profits of these two special
produced. ‘The first collection was produced in Pakistan.
designs went to a charity organization supporting
But the communication was a bit difficult and I wanted
homeless youngsters in the Netherlands: ‘Stichting
to be involved in the production process. Travelling to
Zwerfjongeren Nederland’. Supplies sold out in no-time.
Pakistan as a woman wasn’t an option though.’
But Peggy still had more ideas. ‘Erik was sitting at home
unemployed at the time and was interested in making
this a full time profession. Prior to that, he had always
worked in the buying and selling of sports apparel. And I
had plenty of ideas still. We basically managed to nicely
combine these skills.’ Today, people from Amsterdam to
Australia are sleeping under a SNURK design. The brand
Mad geniuses
and the New
York Times
is sold in over 500 stores. Peggy laughs. Every day is a
party, she explains while we sit in the warehouse at the
In Portugal, Peggy found a mad genius that wanted to
edge of the Eastern Harbour in Amsterdam. And this is
take the SNURK designs into production. ‘I like to work
exactly the vibe in the house of SNURK. A warm
with mad geniuses. People who foremost display real
atmosphere. Relaxed.
passion and dedication for their work. People who like a
challenge, to make the impossible possible.’ An open
mind is more than welcome, as before a SNURK design
makes it from the drawing table into the warehouse in
Amsterdam, multiple print proofs have been done.
‘We use a so-called print screen. That’s a rather old
From left to right; Isabel, Claydrick, Theo, Erik, Peggy & Massimo.
Whereas Peggy had to write press releases in the
really on its way to the dream of dominating the world of
beginning, nowadays, the media come knocking on her
bedding? Peggy doesn’t really know yet. Although her
door on their own. ‘They will send me an email asking if
eyes do light up when she talks about SNURK’s growth
we have any cool new stuff. I never thought it would all
in countries like the United Sates. ‘Look, ideally we stay
unfold this way.’ It is a sign that the SNURK style is
in this space. An even bigger warehouse stacked with
universally appreciated. Peggy describes this style as
boxes, would mean we weren’t selling fast or clever
sleek and realistic with a fun element. ‘Our designs may
enough, right? But you never know how it will all unfold
be sleek and design-like but not very serious.’ One thing
in the future.’ She laughs again. The SNURK party
is for sure: the SNURK kids designs are definitely more
happily continues.
realistic than the rest of the market which is, in Peggy’s
own words, ‘very loud and Disney-dominated’.
Conquering the
world with fun
things.
fashioned printing method. Our competitors also don’t
‘Our starting point has always been that we want to
understand why we work like this. But it provides us
simply make fun and original things. In the beginning,
with the most beautiful result.’ The collections of
we always used to make jokes that the goal of SNURK
SNURK are featured in the leading design blogs time
was world domination. When we look at where in the
after time. But also the New York Times and the British
world orders are coming from now, then we are actually
Telegraph have contacted us before.
getting closer to reaching that goal. And now? Is SNURK
SNURK HQ, Amsterdam
12
13
Astronaut
Let the countdown begin. Underneath these sheets you will dream far beyond
the stars. Because the astronaut suit that’s on there, isn’t from the costume shop
around the corner. It’s from the official Space Expo Museum in Holland.
So lie down, close your eyes and feel gravity decrease. Houston, we have lift off!
Princess
Finally a duvet cover that shows the world what you truly are: a beautiful princess.
Go ahead and doze off, dream of your prince charming on a white horse. But first
make sure you are lying perfect underneath your diamond tiara. What a sleeping beauty.
14
15
Nieuw
Venice
This duvet cover is new and at the same time over a century old. That’s because the
printed bedspread, was handcrafted in Venice around 1900. Back then it was a wedding
gift for an Italian couple. Now it can be yours, to have and to hold, from this day forward,
‘till the alarm clock do you part.
Trampoline
A bed is not made for jumping. How many times do we have to say it?
That’s what trampolines are for. So even a duvet cover that looks exactly like a
trampoline, is of course meant for sleeping purposes only, as you will understand.
New
Bassie
After spending 25 years in a Dutch backyard pond, goldfish Bassie has decided to
move to a SNURK duvet cover. And rightfully so. Crystal clear water and the softest
high quality cotton. Who wouldn’t be happy as a clam in there?
16
17
New
Bassie
After spending 25 years in a Dutch backyard pond, goldfish Bassie has decided to move to a SNURK duvet
cover. And rightfully so. Crystal clear water and the softest high quality cotton. Who wouldn’t be happy as a
clam in there?
18
19
Basket case
Is your bedroom also styled in minimalistic white? Bland huh.
This duvet cover will instantly add some ambiance and bohemian funk.
With two different wicker prints per side, so you can choose which
side goes up. And then spend an entire Sunday inside your cosy basket.
Heather, Wilfred & Walther
May we introduce our three stylish friends? Meet Heather covered in leather,
Wilfred in wicker and Walter in warm walnut. They’d like to hang out on your
sofa. Just for fun and to add a dash of brown hipness to your room.
20
21
Pool
For this swimming pool you don’t have to be able to swim. That’s because it’s impossible to drown in.
Chances are though that you will be sinking into a deep, revitalising sleep. So dive right in.
22
23
Twirre
Twirre likes to knit with needles as long as broomsticks. And
the balls of wool she uses are the size of basketballs. This
results in knitting as large as a duvet cover. For those warm,
cosy winter nights.
Twirre van Kraaijenoord
Available
in flannel
Available
in flannel
Available
in flannel
Twirre cushions
Also available as soft velour cushions, in six fresh colors.
24
25
Bob
This is Bob. Bob loves sniffing, walking, not listening and stealing sandwiches from the kitchen sink. But most of all Bob loves
sleeping. All curled up on top of his owners’ soft duvet. If it were
up to him, he’d lie there all day. And all night for that matter.
Ollie
Wanted: a companion for our cat. Ollie is playful and loves
children. Also he likes to keep your bed nice and warm. But
what makes Ollie truly special is that people who suffer from
cat allergy have no problems around him.
26
27
New
Monogami & Geogami
Behind the scenes we worked hard at improving our Geogami print. The pastel colors
had to look fresher, more cheerful, the print as a total had to be sharper and better.
It was quite an undertaking, but with succes. So Geogami is making a comeback in
the SNURK collection. Look at him standing proud by his Monogami sisters.
28
29
100% & Wool
We have already counted these sheep
for you. There are two. On the left side
you see 100% and on the right side
Wool. It wasn’t easy getting them in this
order, because Wool prefers sleeping on
the left. But we had to, otherwise this
design would have been named Wool &
100% and that would have been silly.
Granny
Take one crochet pattern from
Grandmother’s time, one pile of
colourful yarn and a bunch of lovely
ladies from the local craft club. Stir
in some cookies, tea and bottles
of Prosecco and before you know
it, you’ve all crocheted the most
cheerful looking bedspread.
30
31
Designed in Holland, made in Portugal
32
Step 1
Getting inspired by something we see. On the web, in magazines or
the world around us. For example: this tumblr picture of a swarm of
origami birds.
Step 6
The design is coming together. We took out some butterfly colors, added more playfully angled butterflies, created shadows for a more sunny and flying feel and
we added a backdrop of a taupe linen. Just because it felt right.
Step 2
We research shapes and color palet. Then we call up our
Step 7
Now the sampling begins. We often receive several rounds of samples.
friend/handcraft guru Twirre van Kraaijenoord to learn how to
This proces takes some time and patience. Especially when more colours
fold this. We love the idea of butterflies in soft natural tones.
are involved. They get better each time, usually. And sometimes an
Should we add a touch of fluo to our swarm, yes or no?
older version turns out to be best one after all.
Step 3
We hand over our butterflies and ideas to Theo, our photographer,
image manipulator, print wizard and overall secret weapon. He knows
exactly how to create amazing looking photoprints on fabric This guy
was already Photoshopping when it was still done in photo slides.
Step 4
After the photographs have been uploaded, we start the actual
designing on the computer. This is a whole new phase of research.
“What should the angle of the butterflies be?” “How to create a
flying swarm?” “Should we add shadows?” “Should it be against a white
Step 8
After giving the final approval on a sample it’s showtime. We fly to our producer in Portugal. It’s exciting and nerve wrecking at the same time to see a
design coming out of the machine for the first time.
Step 9
Quality control. No misprints will pass when these two masterminds are at
work. It’s quite intimidating when you hear them argue in Portuguese about
whether a hint of yellow or blue should be added.
background?” “Something isn’t working yet for us... but what is it?”
Step 5
Each design brings different challenges and sometimes we get
stuck. But then at some point, the dots start to connect. Like in this
case when we ran into this window display. This was the swarm
feeling we were looking for.
Step 10
Boxes filled with Butterfly bedding arrive from
Portugal in Amsterdam. Now they can be shipped to
stores and customers all over the world. Good night!
33
Butterfly
An open bedroom window freshens things up nicely. It sleeps better
too. And sometimes, if you’re lucky, something special flutters past.
Like at our place. Wild origami butterflies are a rare sight nowadays.
Which is why we captured them on camera for this duvet cover. Isn’t
nature beautiful?
Le Clochard – Le Trottoir
Sleep on the street so a homeless youngster doesn’t have to. A large proportion of the proceeds goes to foundations that help homeless youngsters.
SZN (zwerfjongeren.nl) and Off Road Kids (offroadkids.de) Update on total
amount raised: €61.250,-
34
35
Geogami
Suddenly it grabbed us, the origami virus. Complex shapes
that arise out of simple folds, you’ve got to love it. So we
started folding paper, often and a lot. It resulted in these
3-D origami art pieces. Printed on soft velours throw pillows.
36
37
New
New
New
Available
in flannel
New
Available
in flannel
New
Available
in flannel
Since we ship to different countries in the world our bedding is available in many sizes. Please check our website
to find your size. If for some reason you can’t find it there, contact us and we’ll customize a size just for you.
You will also find all prices and more product information on snurkbedding.com
Our bedding is made of 100% soft high quality cotton.
38
Our throw pillows are made of 100% soft velour.
39
SNURKbedding.com - [email protected]
Facebook.com/snurkbedding - Twitter: @snurkzzz