October 3-6, 2013 The Barker Hangar Santa Monica, California

October 3-6, 2013
The Barker Hangar
Santa Monica, California
Photo courtesy of Kenneth Cobonpue.
OVERVIEW
WestEdge: WHERE DESIGN INTERSECTS MODERN LIFESTYLE
 The premium West Coast design fair and interactive experience showcasing the best in contemporary design brands/
products across multiple categories
 Adding to the experience, WestEdge offers a robust and varied programming slate featuring design seminars with
industry icons and culinary demonstrations from celebrated chefs
 Distinctive exhibitions and significant programming will cater to both the architecture/ design community as well as
the affluent, design savvy consumer audiences in an environment designed to engage and inspire
EVENT DATES
 Thursday, October 3rd – Sunday, October 6th, 2013
THE VENUE
 The Barker Hangar
Santa Monica, California
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Photo courtesy of Phase Design
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HIGHLIGHTS
EXHIBITS
 Exhibits from over 150 premium design brands, including special exhibitions featuring West Coast Design,
kitchen & bath and the latest outdoor fabrics
PROGRAMMING: DESIGN & CULINARY
 Robust, interactive daily programming and varied demonstrations for both design trade and consumer audiences
integrating renowned design celebrities and culinary icons. Industry support from ASID, AIA, IIDA, SDSA, ASLA
and others.
SPECIAL EVENTS
 Various special events and VIP hospitality including Opening Night Party benefiting Heal the Bay (taking place
Thursday, October 3rd)
 Involvement of and engagement with the leading California design schools and design students
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Photo courtesy of Khouri Guzman Bunce Ltd.
AUDIENCE PROFILE
PROJECTED ATTENDANCE
 20,000
DESIGN TRADE – INDUSTRY PROFESSIONALS
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Influential architects
Interior designers and decorators
Landscape architects and designers
Restaurant owners and chefs
Set decorators and designers from Hollywood studios and the broader entertainment industry
Contractors and builders
Real estate developers
Buyers and visual merchandisers from premium retail boutiques and department stores
Design center showroom principals
Gallery owners
Professors, alumnus and students from prominent design schools
Publicists and stylists
AUDIENCE PROFILE (continued)
CONSUMER AUDIENCE
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Design-savvy consumers and influencers
Affluent homeowners
WestEdge Media Partner subscribers and readership
Clients of WestEdge Exhibitors, Partners and Media Relationships
Patrons of targeted Strategic Alliances including municipal and industry organizations
Collectors of art and design
MEDIA
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Traditional/ Mass
Design and Shelter
Lifestyle
Culinary
Design and Style Bloggers
MARKETING & ADVERTISING CAMPAIGN
STRATEGY
 Comprehensive, impactful and extensive multimedia campaign
 Maximization of various WestEdge Media and Marketing
Partnerships. Media partners include:
Architectural Digest, Angeleno, California Home + Design,
Coastal Living, Dering Hall, Design Milk, Form, Editor at Large,
Lonny, Modenus, Metropolis Magazine, Ocean Home Magazine,
Surface, The Architect’s Newspaper and The Retail Observer
 Enhanced relationships with various Strategic Alliances and Industry
Associations
 Bulk of campaign to begin in June and July 2013
MULTIMEDIA CHANNELS
 Print
 Digital including Social Media
 Direct Mail
 Out of Home
 Radio (KCRW)
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THE VENUE: THE BARKER HANGAR
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Premier Southern California event venue
97,000 square feet of interior and exterior space
The Hangar (interior) space includes 43’ ceiling height and polished concrete floors
THE VENUE: THE BARKER HANGAR (continued)
Photo courtesy of The Barker Hangar
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FLOOR PLAN
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EXHIBIT SPACE PRICING
Exhibit space rates are $42 per square foot, available in the following configurations:
In-line and Corner Spaces:
 10’ x 12’ | 10’ x 16’ | 10’ x 20’ | 10’ x 24’ | 10’ x 28’
Endcap and Island Configurations (availability of island configurations is very limited):
 16’ x 20’ | 20’ x 20’ | 20’ x 24’ | 20’ x 28’ | 20’ x 32’
Larger configurations may be available if required.
Exhibit space includes 12’ high walls (10’ high on the perimeter) which may be painted and nailed (and/or) screwed
into, lighting truss from which rented lighting may be affixed, and a polished concrete floor (or carpet, depending on
the location within the fair).
The Barker Hangar is a non-union venue, therefore exhibitors may facilitate their own installations without the need
for union labor. In addition, drayage is provided to each exhibitor at no additional cost.
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Photo courtesy of Nolen Nui.
EXHIBITORS
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Manufacturers, retail distributors, agents, multi-line showrooms and service providers including architecture &
design firms
International, national and California-based brands encompassing interior and exterior furnishings, fabrics, lighting,
kitchen & bath, flooring, stone & tile, fine rug & carpeting, electronics/ technology
Alexander Purcell Rodrigues
Andrea Claire Studio
Apparatus Studio
Bagues Paris
BDDW
Bertazonni
Big Ass Fans
Bosch
Brenda Houston Design
Bronzes de France
Coyote Outdoor Living
Crossville
Dubois USA
Egg Collective
Environment
Exquisite Surfaces
Fort Street Studio
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Gaggenau
Gessi USA
Green River Stone
Haiku
Holly Hunt
Irinox
J. Rusten Furniture Studio
JEE-O
John Houshmand
La Cornue USA
Lamberti Decor
Lawson Fenning
Lefroy Brooks USA
Moore & Giles
Naula
Nolen Niu
New England Collection
For complete list, visit westedgedesignfair.com
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Patina Old World Flooring
Phase
Purcell Murray
Pyrolave
Rohl
Royal Botania
SieMatic
Stokke
Sun Valley Bronze
Thermador
Tibetano
Top Brewer
Toscoquattro
U-Line
Valcucine
Wilcox
Zia Priven
PROGRAMMING & SPECIAL EVENTS
Thursday, October 3rd
2pm – 10pm
DESIGN TRADE PROGRAMMING & SPECIAL EVENTS
 Keynote Presentation
 Various Trade Seminars & Panel Discussions
 Continuing Education Units
 Culinary Demonstrations, Tastings & Pairings
 Student Design Initiatives
 Book signings
 Media (Press) Preview
 BlogTourLA Welcome & “TweetUp” Event
 LEGO Experience & Charitable Auction
 Industry Association Networking Events
 Opening Night Party benefitting Heal the Bay
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PROGRAMMING & SPECIAL EVENTS (continued)
Friday, October 4th
12pm – 8pm
DESIGN TRADE & CONSUMER PROGRAMMING plus
SPECIAL EVENTS
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Various Design Seminars & Panel Discussions
Designer Dialogues
Designer Consultations by Greystone Show House
Curated Tours of WestEdge
Culinary Demonstrations & Tastings
Book Signings
Various VIP Lounge Events & Cocktail Receptions
Design School Alumni Happy Hour & Networking
Distinct Culinary Event – “Pop Up” Restaurant
Photo courtesy of BDDW
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PROGRAMMING & SPECIAL EVENTS (continued)
Saturday, October 5th - Sunday, October 6th
12pm – 7pm
CONSUMER PROGRAMMING & SPECIAL EVENTS
 Design Seminars & Panel Discussions
 Designer Consultations
 Curated Tours
 Culinary Demonstrations & Tastings
 Book Signings
 Various VIP Lounge Events & Cocktail Receptions
 Mixology Workshops & Demonstrations
Photo courtesy of Fort Street Studio.
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CONTACTS
Fair Producers Megan Reilly and Troy Hanson bring 25 years of collective experience managing and producing some
of the most important residential and commercial events in the country including the International Contemporary
Furniture Fair (ICFF), NeoCon, NeoCon West and the Architectural Digest Home Design Show. Their tenure includes
the development of successful show initiatives, themed pavilions and extensive partnerships with trade and media
associations.
MEGAN REILLY
Co-Founder & Vice President, Marketing
t. 917.822.0350
[email protected]
TROY HANSON
Co-Founder & Vice President, Sales
t. 917.297.3299
[email protected]
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