2016 Media Kit - Columbus Parent

2016 Media Kit
The go-to guide for
central Ohio families
Introducing Columbus Parent
Columbus Parent is an award-winning magazine for
families. With 45,000 copies distributed free-of-charge
each month to more than 1,100 locations, Columbus
Parent has earned the trust of central Ohio parents over
a 25-year span.
From reviews of local playgrounds to family-friendly
restaurants, Columbus Parent will help you find the
perfect place. For the latest in baby products to crafts
for kids and activities to keep families on the move,
Columbus Parent is on the scene in central Ohio.
Readers will keep up with the current trends and gain
an understanding of issues faced by children and
families. Each month, Columbus Parent articles will
inform, entertain and enlighten parents and caregivers.
Potential customers are waiting
The Columbus Parent readers:
• 89% female with the median age of 38
• 67% have at least one child in the home
• 48% are married
• Median household income of more than
$54,000 per year
Source: Scarborough. Columbus, OH 2015 (April 2013-March 2015)
This is a great audience for anyone wanting to reach families and women.
Visit ColumbusParent.com/find-a-copy for the nearest pick-up location.
In Every Issue
• Parent Pulse: News briefs about the newest family-friendly
businesses and services in central Ohio
• Fam Five: Our top five picks for the best family events
to attend that month
• Family Finance: Denise Trowbridge dishes up great advice
and lively writing every month.
• Modern Momma: Kristy Eckert shares her insights about
parenthood in her bimonthly column.
Parenting. No job is more difficult
and no job is more rewarding.
The people at Columbus Parent
understand this and are dedicated to
providing in-depth information for
anyone caring for a child from infancy
through adolescence.
• Pediatric Healthsource: A Q&A format news feature, provided
by Nationwide Children’s Hospital, about family health issues.
• Good News, Dad News: Award-winning columnist and local
dad Joel Oliphint shares his wit and wisdom about raising kids
in central Ohio each month.
Kristy Eckert
• Cooking with Kids: Recipes for parents and kids to
make together, with instructions broken down by who does
what. Lots of photos and a story as we follow a real
cooking experience.
• Day Trippin’: Reviews of day trips to take with your kids. We
also occasionally feature Overnight Trippin’ itineraries and
reviews.
• Eating Out with Kids: A parent-and-kid team reviews a
restaurant with great photos highlighting their experience.
• Parties: The No. 1 question we get from our readers is “what’s
the best new place to hold a child’s birthday party?” In our
Parties feature, our writers check out the best and the newest
birthday party venues, and let readers know all about them.
Joel Oliphint
Denise Trowbridge
Special Sections
Reserve your space for these 2016 special
sections: more in-depth coverage, more
listings and the best tips for parents in
each instance:
• Childcare Guide (January): One of the most
important decisions that parents make is who
will provide care for their child while they are
at work. Don’t miss this overview of local
organizations and the ABCs of choosing the
best fit for their child.
• Camp Guide (March): Day camps to
overnight; traditional outdoor camps to
education camps; arts and sports. If your
organization offers camps, don’t miss this
reader favorite.
• Back to School (August): Showcase your
services and products as area children head
back to school at the end of summer.
• Family Faves (September): Readers vote for
the best places in central Ohio starting in
June. In September we showcase the winners:
food, shopping, entertainment and more!
• Holiday Gift Guide (December): Columbus
Parent highlights the best local gifts for
everyone in the family!
NEW
IN
2016
Columbus Parent teams up with ThisWeek
Community News to bring area residents a preview of
the camp & activities season with the inaugural
Camp & Activities Expo on Saturday, Feb. 27, 2016.
Columbus Parent and
ThisWeek Community
News host the 2016
Teachers of the Year
contest, beginning in
February!
2016 Editorial Calendar
January: Childcare
Publish: Dec. 23 | Deadline: Dec. 9
September: Family Faves Results
Publish: Aug. 24 | Deadline: Aug. 10
February: Schools/Education
Publish: Jan. 27 | Deadline: Jan. 13
October: Having a Baby and
Halloween Fun
Publish: Sept. 21| Deadline: Sept. 7
March: Summer Camp Directory
Publish: Feb. 24 | Deadline: Feb. 10
November: Autumn, Arts
and Adoption
Publish: Oct. 26| Deadline: Oct. 12
April: Special Needs
Publish: March 23| Deadline: March 9
December: Holiday Gift Guide
Publish: Nov. 23 | Deadline: Nov. 9
May: Food and Gardening
Publish: April 27| Deadline: April 13
June: Summer Fun
Publish: May 25| Deadline: May 11
July: Sports
Publish: June 22| Deadline: June 8
August: Back to School
Teacher of the Year Winners
Publish: July 27| Deadline: July 13
Retail Rates
Ad size
1x
3x
6x
9x
12x
Full page (100%)
$2,329
2,213
1,980
1,864
1,747
2/3 page (66%)
$1,553
1,475
1,320
1,243
1,164
1/2 page (50%)
$1,188
1,128
1,010
950
891
1/3 page (33%)
$792
752
673
634
594
1/4 page (25%
$606
575
515
485
455
1/6 page (17%)
$417
395
354
333
313
1/10 page (11%)
$272
258
231
218
204
1/12 page (8%)
$200
190
169
160
150
Columbus Parent is an award-winning
magazine for families. With more than 45,000
copies distributed free-of-charge each month,
Columbus Parent has earned the trust of
central Ohio parents over a 25-year span.
Rates effective Jan. 1, 2016
Premium placements
Ad size
Source: CAC Audit Report-Ending September, 2014
1x
3x
6x
9x
12x
Double truck
$5,822
5,531
4,949
4,658
4,367
Inside covers
$2,795
2,655
2,376
2,236
2,097
Back page
$2,911
2,766
2,475
2,329
2,184
Cover banner*
$727
691
618
581
Skybox*
$499
474
424
399
*Cover banner and skybox rates include color.
Color rates
Full
Spot
Double truck
$730
350
Full page
365
175
545
1/4 to 2/3 page
219
105
374
1/12 to 1/6
110
53
Color rates are determined by ad size.
Classified Rates
Display rates
Ad size
1x
3x
6x
12x
1/2 page (50%)
$1,003
963
943
923
1/3 page (33%)
$662
635
622
609
1/4 page (25%)
$501
481
471
461
1/6 page (17%)
$322
309
303
296
1/10 page (11%)
$201
193
189
185
1/12 page (8%)
$161
155
152
148
1/20 page (5%)
$101
97
95
93
1 x 2 (2.5%)
$90
87
85
83
1 x 1 (1.2%)
$60
58
57
55
Color and add-on rates
Line rates
(5-line minimum)
.
1x
1 line
$5.92
$50 per ad for display ads
3x
6x
12x
5.69
5.57
5.45
$15 per ad for border
$0.50 per word for bold, italic
Rates effective Jan. 1, 2016
$2 per line for color
$5 per ad for color graphic
$15 per ad for screen
DON’T MISS:
We now offer more than 100 new service
categories to pinpoint your customers!
Columbus Parent is an award-winning magazine
for families. With 45,000 copies distributed
free-of-charge each month at more than 1,100
locations, Columbus Parent has earned the trust
of central Ohio parents over a 25-year span.
Source: CAC Audit Report-Ending September, 2014
Retail Ad Dimensions
Dimensions in inches
Ad size
Width
Depth
Full page (100%)
9.5
9.5
2/3 page (66%)
6.292
9.5
1/2 page (50%) Horizontal
9.5
4.69
1/2 page (50%) Vertical
4.69
9.5
1/3 page (33%) Horizontal
9.5
3.086
1/3 page (33%) Vertical
3.086
9.5
1/4 page (25%
4.69
4.69
1/6 page (17%) Square
3.086
4.69
1/6 page (17%) Horizontal
4.69
3.086
1/6 page (17%) Vertical
1.483
9.5
1/10 page (11%)
3.086
3.086
1/12 page (8%)
3.086
2.285
9.5
1
1.483
1.5
20
9.5
Cover banner
Skybox
Double truck
Please supply CMYK PDF files with resolution at
300 dpi for photos, 1200 for line art.
Materials are due at space reservation deadline.
Full page
9.5 x 9.5
2/3 page
6.292 x 9.5
1/3 page V
3.086 x 9.5
1/2 page H
9.5 x 4.69
1/6 page V
1.483 x 9.5
1/2 page
Vertical
4.69 x
9.5
1/4 pg
4.69x
4.69
1/6 page S
3.086 x 4.69
1/3 page H
9.5 x 3.086
1/10 page
3.086 x 3.086
Skybox
1.483 x 1.5
1/6 page H
4.69 x 3.22
1/12 page
3.086 x 2.285
Cover banner
9.5 x 1
Classified dimensions
Dimensions in inches
Ad sizes are based on ThisWeek Community News and
The Columbus Dispatch page sizes for ease and affordability
of packaging products. Expand your reach!
Columns
Width
Depth
1/2 page Horizontal
9.5
6.6
1/3 page Horizontal
9.5
4.36
1/4 page
4.69
6.6
1/6 page Square
4.69
4.36
1/6 page Horizontal
9.5
2.13
1/6 page Vertical
3.086
6.6
1/10 page
3.086
4.36
1/12 page Horizontal
4.69
2.13
1/12 page Vertical
3.086
3.3
1/20 page Horizontal
3.086
2.13
1/20 page Vertical
1.483
4.36
1x2
1.483
2.13
1x1
1.483
1
1/2 page H
9.5 x 6.6
1/4 pg
4.69 x 6.6
1/3 page H
9.5 x 4.36
1/6 page V
3.086 x 6.6
1/6 page
Square
4.69 x
4.36
1/12 page
Vertical
3.086 x 3.3
1/12 page Horizontal
4.69 x 2.13
1/6 page H
9.5 x 2.13
1/10 page
3.086 x 4.36
1/20 page H
3.086 x 2.13
1/20 page V
1.483 x 4.36
1x2
1.483 x 2.13
1x1
1.483 x 1
Please supply CMYK PDF files with resolution at 300 dpi for photos, 1200 for line art. Materials are due at space reservation deadline.
Deadline Calendar
Please note all deadlines are at 3 p.m.
Edition
Space reservation/
materials due
(Wednesdays)
Proof return/
Camera ready ads
(Tuesdays)
All ads final
(Tuesdays)
Publication date
(Wednesdays)
January
Dec 9
Dec 15
Dec 15
Dec 23
February
Jan 13
Jan 19
Jan 19
Jan 27
March
Feb 10
Feb 16
Feb 16
Feb 24
April
Mar 9
Mar 15
Mar 15
Mar 23
May
Apr 13
Apr 19
Apr 19
Apr 27
June
May 11
May 17
May 17
May 25
July
Jun 8
Jun 14
Jun 14
Jun 22
August
Jul 13
Jul 19
Jul 19
Jul 27
September
Aug 10
Aug 16
Aug 16
Aug 24
October
Sep 7
Sep 13
Sep 13
Sep 21
November
Oct 12
Oct 18
Oct 18
Oct 26
December
Nov 9
Nov 15
Nov 15
Nov 23
January 2017
Dec 7
Dec 13
Dec 13
Dec. 21
Please adhere to deadlines so we can deliver the highest quality magazine.
Advertising Policies/Contact Us
a. All advertising subject to publisher’s approval.
b. Advertisers who proof their ads assume full responsibility for
accuracy.
c. The liability of ThisWeek for any material error caused by
ThisWeek in an advertisement is limited to crediting to the
account of the advertiser an appropriate portion of the price
of the advertisement containing the error. The portion will be
determined by ThisWeek according to the seriousness of the
error. In no event will the credit be greater than the price of
the first advertisement containing the error.
d. ThisWeek has a policy of not rejecting paid advertising unless
its content may be construed as defamatory, invasive of the
privacy of others, fraudulent, obscene, or otherwise
unlawful. In submitting copy, the advertiser represents and
warrants its content is truthful, is not defamatory, is not
invasive of the privacy of others, and is in compliance with all
federal, state, and local laws and regulations.
e. The advertiser and/or advertising agency assumes all
responsibility for advertising published and agrees to assume
any and all responsibility for claims occurring there against
ThisWeek.
f. Political and going-out-of-business ads are cash in advance
only.
g. Regular display rates apply to single advertisers only.
h. No split billing.
i. No guarantee of position. No adjustments, reinsertions, or
refunds will be made because of the position in which any
advertisement appears.
j. All accounts must be paid in advance on or prior to specific
edition deadlines unless other credit terms have been
approved.
k. Advertising layouts and copy prepared by ThisWeek
employees are the property of ThisWeek and cannot be
reproduced in any other media without the expressed
written consent of ThisWeek.
l. Failure to insert – The liability of ThisWeek for omitting an
advertisement from any edition in which it was scheduled or
ordered for publication is limited to publishing the
advertisement in another mutually agreeable edition at
m.
n.
o.
p.
q.
r.
s.
t.
u.
applicable rates.
Alcoholic beverages – Alcohol advertising accepted.
Tobacco – Tobacco advertising not accepted.
Cancellations – Advertising canceled past the published
deadline is subject to being billed at 50% of the reserved ad
space.
Retail advertising rates apply to any advertiser who sells
goods or services directly to the consumer through one or
more retail outlets.
ThisWeek will not be responsible for photographs, drawings,
or other materials left in its possession although every effort
will be made to return them in good condition.
The publisher reserves the right to insert the words “Paid
Advertisement” or “Political Advertisement” on any ad. All
political advertising must be pre-paid.
“Cause” advertising – Advertising that presents a statement
of position on political, social, or other issues and that lists
the names of persons supporting the position stated will not
be accepted unless the advertiser submits evidence of
consent for the use of supporting names in the form of
checks made out to the advertiser or other satisfactory
evidence in a form stating supporter’s name, issue being
supported, signature, and date.
Earned rate adjustment applies to all unfulfilled contracts.
Advertising appearing in any ThisWeek weekly editions or
special advertising section accrues towards the fulfillment of
a client contract.
Commission and cash discount
a. 15% commission is granted to recognized agencies for retail
advertising at the open rate. Color charges are not
commissionable.
b. Terms are cash with copy until credit has been established
with the credit department. Payment is required thirty (30)
days from the date of the statement. A finance charge is
assessed on past due amounts.
c. No cash discount.
d. Statements are billed net.
CONTACT US
Roy Biondi | Publisher/GM
(614) 583-5795
Julanne Hohbach | Editor
(614) 984-2081
Doug Dixon | Advertising Director
(740) 888-6007
Heather Kritter | Sales Manager
(614) 583-5793
Vanessa Warner| Internet Advertising
(614) 314-5968
Terri Tribbie| Classified Advertising Manager
(614) 583-5760
Editorial / Sports / Photography
(740) 888-6100 | (740) 888-6006 fax
[email protected]
Retail/Online Advertising
(740) 888-6007 | (740) 888-6001 fax
[email protected]
Classified Advertising
(614) 785-1200 | (740) 548-8197 fax
[email protected]
Home Delivery Customer Service
(888) 837-4342
Business Distribution
(888) 837-4342
Office
7801 N. Central Dr., Lewis Center, OH 43035
Phone (740) 888-6000 | Fax (740) 888-6001
Member of Local Media Association.
Nationally represented by U.S. Suburban Press, Inc.
Audited by Audit Bureau of Circulations