No.17 September 2015

WATCH & CLOCK
No.17 September 2015
COVER STORY
China Watchmaking Industry Develops Toward High-End
Productst
--- Interpretation of the Guidance on Accelerating the Construction of
China Watch & Clock Self-Owned Brand
SPECIAL REPORT
Shenzhen Clock & Watch Industrial Agglomeration Base
www.ewatch.cn
www.szwatchfair.com
Download E-magazine
PREFACE
Sponsor:
Shenzhen Watch & Clock Association
“Shenzhen Watch & Clock”Editorial Committee
Director:
XU Dongsheng
Senior Adviser:
TAO LI
Publisher：
ZHU Shunhua
CONTENTS
COVER STORY
New Forces of Watch Market——Foreign Brands on China Mainland
--- Interpretation of the Guidance on Accelerating the Construction of China
Watch & Clock Self-Owned Brand
BRANDS
Co-Sponsor：
Shenzhen Watch & Clock Research Institute
www.ewatch.cn Publication Board
Executive Director：
Vera J.W.YANG
Editorial Director：
Bob HUANG
Senior Editor：
Andy LUO
Art Editor：
Jerry MA
Photography：
James YU
Distribution：
Lucy ZOU
Agency:
Fitime CEC Ltd
Tel:
+86-755-82949451 82949733
Fax:
+86-755-82949700
E-mail:
[email protected]
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P04
P40
P44
SPECIAL REPORT
Shenzhen Clock & Watch Industrial Agglomeration Base
HOT NEWS
1. The 26th China (Shenzhen) Watch & Clock Fair
2. China Watch & Clock Summit Forum Was Held in Shenzhen
3. Smartime Award 2015 Was Successfully Held
4. Shenzhen Will Become A Production Place of Global Smart Watches
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COVER STORY 封面故事
China
Watchmaking
Industry
Develops Toward
High
-End Products
—— Interpretation of the Guidance on
Accelerating the Construction of China
Watch & Clock Self-Owned Brand
Basic situations of China
watch & clock industry
中国钟表行业基本情况
China is a great power of watch &
clock production and sales and the main
supplying place of the world watches
and clocks, with rich categories of watch
& clock products and high performance
cost ratio, and it has a complete industry
After long-term efforts, a batch of old
innovation capability. According to the
China have possessed the ability to
there are more than 1800 watch & clock
perpetual calendar, minute repeater,
more than 320,000 employees; in 2014,
multi-functional mechanical watches,
industrial output value of RMB 65.4
that is able to manufacture such high-
billion, and import value of USD 3.569
Switzerland and Germany, and the
and watch movement production volume
stability etc. are gradually close to the
chain and a certain independent
watch manufacturing enterprises in
statistics of China Horologe Association,
achieve mass production of tourbillon,
manufacturing enterprises in China, with
chronograph and other complex and
the whole industry achieved the gross
and China is currently the only country
billion Yuan, export value of USD 5.325
end mechanical watches except
billion; accumulatively completed watch
product technology, performance and
of 1.03 billion pcs, clock and movement
level of Swiss watches.
production volume of 540 million pcs,
respectively accounting for about 80%
and 90% of the world’s total production.
中国制表业进击高端精品
——解读《关于加快推进我国钟表自主品牌建设的指导意见》
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COVER STORY 封面故事
Obvious technical
advantages
技术优势明显
On February 25, 2015, Ministry of
Industry and Information Technology of
and multi-functional mechanical watches,
and China is currently the only country
that is able to manufacture such high-end
mechanical watches except Switzerland.
Meanwhile, “the unique high precision
the People’s Republic of China, Ministry
manufacturing technology of watch & clock
China, General Administration of Quality
of aerospace, aviation, ship, ordnance,
of the People’s Republic of China and
equipment and other important industries.”
The P.R.C jointly issued the Guidance
synchronization system and satellite
China Watch & Clock Self-Owned Brand
system manufactured by Polaris Watch
The Guidance points out that after
speed rail, telecom, nuclear power, military
enterprises. Modern watch & clock industry
China watch & clock industry has
research and other important fields; Tianjin
industry in China’s national economy.
production manufacturing system and
precision parts and microstructure
Association quoted the sayings of foreign
advantages and large market space.
electronics, medical instruments and other
more than ten years between China and
In addition, camera lens, display
finishing, if watch & clock industry takes
of Finance of the People’s Republic of
industry can promote the development
Supervision, Inspection and Quarantine
nuclear power, petrochemical, mechanized
the State Intellectual Property Office of
For example, the large area time
on Accelerating the Construction of
timing mark shipping time synchronization
(hereinafter referred to as the Guidance).
& Clock Group are used in airport, high-
nearly 30 years of rapid development,
communication navigation, scientific
has become an indispensable high-tech
established a relatively complete
Seagull Watch Group manufacturers
Persons of China Horologe
marketing network, with obvious cost
precision products for automotive,
experts, “Currently, there is a gap of
industries.
the United States in terms of precision
efforts, a batch of old watch manufacturing
screen accessories, plug parts, fasteners
into consideration, there will be a gap of
the ability to achieve mass production
used in mobile phones and tablets
Persons of China Horologe
Association said that after long-term
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repeater, chronograph and other complex
enterprises in China have possessed
and shell injection-molded parts etc.
of tourbillon, perpetual calendar, minute
are manufactured by watch & clock
only two or three years.”
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COVER STORY 封面故事
The dream of watch & clock
great power starts, planning
to develop five international
brands within five years
钟表强国梦启动，计划5年出5个国际品牌
can clearly see that China will obviously
improve the sales ratio of high and
medium-end watches and clocks of selfowned brand, and properly reduce the
ratio of low-end watches. In addition, at the
time of greatly developing brand strategy,
In order to speed up the structural
it should highlight fashion features and
w a t c h & c l o c k i n d u s t r y, i m p r o v e
The Guidance attaches great
adjustment and optimization of China
cultural connotations.
international standing and realize the
importance to the development of high-
the Guidance requires that by 2020, the
makes it clear that, “vigorously develop
low-end watch & clock products of self-
increase the proportion of complex and
current 1:14:85 into 3:22:75; create about
the products adopting ultrathin, super-
20 domestic famous brands and 2-3
product added value and brand image.
with advanced technologies, obvious
clocks in clock products, increase and
steadily increased economic benefits;
functions such as temperature, humidity
watch manufacturing enterprises should
Horologe Association said, “It means that
strategy; the quality of high-end products
clocks adopting the movement of gear
should be close to the advanced level of
favored by consumers and enter people’s
dream of watch & clock great power,
end mechanical watches and clocks, and
sales amount ratio of high, medium and
high-end mechanical watches, gradually
owned brand should transform from
multi-functional mechanical watches and
five international famous brands, about
small and special movement, enhance
large watch & clock enterprise groups
Increase the proportion of mechanical
features, high brand awareness and
continuously perfect many display
more than 30% of finished product
and air pressure display.” Persons of China
formulate and implement clear brand
in the future, mechanical watches and
manufactured by famous brand enterprises
and clockwork spring will be increasingly
international similar products.
life as high-end consumer goods.”
Through above statements, we
Important significance of the
Guidance
《指导意见》的重要意义
brand promotion, etc, further consolidate
and improve their brand image, and form
benign cycle of development. Therefore,
accelerating the building of China’s self-
Watch and clock products are the
owned brand of watch & clock has great
particularly significant, brand awareness
watch & clock product added value,
consumers to choose and buy watches and
clock enterprises and enhancing the
watch & clock industry have possessed the
of “Made in China”. In addition, the unique
high-end, complex and multi-functional
and high precision timing products
qualification to compete with international
equipment manufacturing, instrumentation,
recognition are still weaknesses. Due to
aviation and other important fields of
China’s watch & clock enterprises can
the building of self-owned brand of watch
that the technical level is not inferior to the
significance for promoting the improvement
consumer goods that the brand value is
significance for further enhancing China’s
has become an important factor for the
improving the benefit level of watch &
clocks. Although China’s key enterprises of
overall image and core competitiveness
ability to manufacture tourbillon and other
precision manufacturing technologies
mechanical watches and possessed the
of watch & clock industry serve the
top brands, the brand awareness and
petrochemical industry, aerospace and
the lack of self-owned brands, although
national economy for long term, supporting
manufacture the watch & clock products
& clock also has important strategic
international advanced level, it is difficult
of China’s precision manufacturing level.
for them to obtain corresponding sales
price. However, as to the products of the
same level manufactured in Switzerland
and Germany, just because of brand
awareness, the price can be several times
or even tens of times greater than that of
China’s products, allowing the enterprises
to have very strong profitability, so that
the enterprises can invest more in core
technology research and development and
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CHINA
PAVILION AT
HONGKONG
WATCH &
CLOCK FAIR
2015
10
Fiyta Sales Co., Ltd.
品牌廊 3G-G10
YONGJUN WATCH CO LTD
3E-B08
Shenzhen Dashitong Watches Co., Ltd.
3E-B10
Shenzhen Aibi Trading Co., Ltd.
3E-B12
Shenzhen Chenging Watch Co., Ltd.
3E-B16
Shenzhen Easy Technology Co Ltd
3E-B18
Shenzhen Jinfengdi Advertisement Co., Ltd.
3E-B20
Shenzhen Yonghong Watch & Clock Co Ltd
3E-C01、3E-C03
Shenzhen Starking Clocks and Watches Co., Ltd.
3E-C02，04,3E-D01，03
Yiwu Chuanhui Horologe Factory
3E-C05
Leader Watch Co. Ltd
3E-C06
Shenzhen Imiss Watch Co Ltd
3E-C07
Zhejiang Zhuoyue Electronics Co., Ltd
3E-C08
Taigy Trading Co., Ltd.
3E-C09
Shenzhen Berze Watch (Technology) Co., Ltd.
3E-C10、3E-C12
Shenzhen Tianliao Technology Co., Ltd.
3E-C11
Shenzhen Inin Watch Co Ltd
3E-C15
Hainan Midas Mfg Ltd
3E-C16
Hewang Leather Co.,LTD
3E-C17
Wenzhou Roundstar Timer Co., Ltd
3E-D05
Shenzhen Rudu Technology Co., Ltd.
3E-D07
Shenzhen Cami Science & Technology Co., Ltd.
3E-D09
Shenzhen Xim Lida Watch Factory
3E-D11
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
FIYTA was founded in 1987. Since founding, it focuses on
“watch” the ancient but continuously innovative industry with its
modesty and far-sighted views. After 26 years of endeavors,
FIYTA has become the leading brand of China watches and
gradually the international brand active on the world watch
stage. In 2011, FIYTA entered International Brand Hall of No. 1
Hall of Swiss Basel Watch Exhibition as the only international
watch brand from China.
FIYTA, as a professional watch brand, integrates design,
research and development and sales into one. With movement
research and development capacity, FIYTA independently
developed tourbillon movement, spaceflight movement and auto
mechanical timing movement. As for creating and developing
new materials, the independently developed titanium carbide
metal ceramic was awarded Excellence Prize of China Patent
Award, and the industry standard is developed by FIYTA. In
addition, FIYTA also developed DLC surface treatment
process and space reinforcement titanium materials,
and kept the patent of the material.
FIYTA Sales CO.,Ltd飞亚达销售有限公司
Name:Bruce Du 杜熙
Position：General Manager
Brand：FIYTA
Product：Wristwatches
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CHINESE BRANDS 中国品牌特别报道
New Arrivals 2015产品展示
FIYTA Extreme Collection飞亚达极限系列
FIYTA Extreme Collection interprets sports car elements into
watches, to make your longing for freedom and conquering roar with
pointer moving. 2015 Rose Gold product will demonstrate the luxurious
driving feeling extraordinarily.
Black watch bezel conveys mysterious visual tension. On the
multilayer stereo dial plate, the form of steering wheel can be clearly
seen; the honeycomb grid on steering wheel skeleton also adopts the
elements of air-inlet grille and air-condition air outlet of sports car. The
movement is hollowed under anti-dazzle sapphire glass, from which the
dynamic motion of mechanical movement can be observed.
Even the ligature decoration is delicately inlaid “brake block”. On
the metal case decorative ring, figures are wellspaced for clear reading;
with the ingenious design of sports car concept, it also considers the
essence of timer.
FIYTA Extreme Collection
飞亚达极限系列
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
Starking Group is a large comprehensive private watch enterprise .it continuously
develop with breakneck speed since its foundation in 1993.Starking Group became
unit member of Shenzhen watch industry association executive vice President ,
Guangdong Province watch industry association executive vice President, and
China Watch association. At present, The group has China's own national brands
of watches---- Starking watch , Shenzhen Jingrui Movement manufacturing limited
company which has independent research and development, production and sales and
two watch manufacturing production base ,they are Longhua Yajiashi industrial park and
Guangming clock produced industrial and technology park .
Starking watch group serves the watch industry and the public with the spirit
of people-oriented, continuous improvement attitude and perfect products. Through
20 years' accumulation and development, the "Starking watch" has firmly established
itself as one of the domestic first-line brand, sold well all over the country and won the
"Shenzhen well-known brands" "Province Guangdong famous trademark" "China watch
industry top ten brand", "China well-known trademark" and other honors .The Group
continuously explore craft clock and delve into the core technology of the clock with
large investment ,mainly focus on movement development. It has set up a successful
research and development, manufacture, sales of the quartz movement and mechanical
movement, it thus awarded as "Shenzhen high-tech enterprise". Starking watch group is
the first enterprise in Shenzhen succeed to research and develop tourbillion，which has
great importance to the industry because it fills the blank in clock movement technology
in Shenzhen. Strong manufacturing capability and industry service ability of two big
clock industrial park promoted the group business development to the world
and won "the Chinese watch industry overseas marketing awards "honor.
Looking to the future, the Starking group will continue adhering
to the enterprise spirit----"forever enterprising, continuously explore"
and strive to build China's best watch brand and become the
world's best clocks services group.
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Shenzhen STARKING Clocks and Watches
CO., Ltd. 深圳市星皇钟表有限公司
Name:Zhang YiZhi 张益芝
Position: President
Brand: STARKING 星皇
Product: Watch& Movement 手表&机芯
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CHINESE BRANDS 中国品牌特别报道
Sailing Series 启航系列
Sailing series BM0880GL91, classic round watch, lively
golden numeral scale and gold hands on the dial, with radiation
shading, meaning the open road of brilliant sparkling career .
The golden crown like the source of power to start your career in
a steady stream of life and life goals pinnacle . Casual elegant
leather strap, make the whole watch formal and casual,is a
classic choice to open the workplace.
New Arrivals 2015产品展示
Collection锦藏系列
Collection AM0148GS81, using imported
mechanical movement, forging steel case and
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Journey Series 征途系列
band. Gold bezel, 2T IPG platting band and gold
Journey series AM0143, StarKing new
color, the whole watch in the more mature on the
is business people in rigorous and elegant
three-dimensional shading design, full of profound
color design, elegant and not monotonous,
is the crowning touch to the entire watch, the river of
simple, straightforward and capable. With
never make you forget and worth collection.
workplace environment keep elegant but not
graduation,jumping on top of a stainless steel body
business and leisure watch, classic style,
basis of a range of modern amenities. Dial rich
choice. Case, Dial , hands and scale in same
artistic conception of time, 3,6,9,12 point scale gem
meaning desirable workplace sincere and
time in life, there are always a few wonderful node
brown leather strap, as if kept in a serious
rigid attitude,personable and calm.
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CHINESE BRANDS 中国品牌特别报道
New Arrivals 2015产品展示
Movement: Electronic
1310A，1509ABS double movements sports watch
Shenzhen Dashitong Watches Co., Ltd.
深圳市达时通表业有限公司
Brand: DST SIMAX
product ：Watch
Brand History品牌发展历程
DST Electronics was founded in 2011, but our main
technology and manufacture employees have over 10
Quar: AL35
Battery: Seiko
Buckle: Steel
Bottom: Steel
Case: ABS
Strap: PU
3 Alarms
2 time zones
Wa t e r r e s i s t a n t 3 0 - 5 0
meters
FSTN extra clear wide
angle display
Full auto calendar
12/24-hour time format
24 hour countdown timer
EL backlight
12 lap memory recall
24 hour chronograph
years experiences in watches and electronics producing
fields.
One of the key reasons for our fast growth
in production & sales is our R&D center, which
holds professional graphic/industrial designers and
development teams. This enables us to constantly
create a market demand for our innovative and
diversified product line, which includes a wide range of:
Fashionable alloy and plastic watches
Our fast fulfillment of client requirements from the
early stages of the detailed product development thru
production and flawless/high quality shipped goods is
what sets us apart from any other manufacturers.
Our capabilities enable us to corporate successfully
2043 Specifications
Movement: Electronic
Quar: AL35
Battery: Seiko
Buckle: Steel
Bottom: Steel
Case: Alloy
Strap:Steel
Function:
3 Alarms
2 time zones
Water resistant 30-50 meters
FSTN extra clear wide angle display
Full auto calendar
12/24-hour time format
24 hour countdown timer
EL backlight
12 lap memory recall
24 hour chronograph
with various worldwide brand names and chain stores.
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
AIBI delivers a new kind of affordable luxury watch for a new
generation and era .
The brand AIBI was created by Annie inspired by her
experience of attending a watch and jewerly party.
Symbolized by perfet aesthetic design and high quality, AIBI
has made huge success since it’s fondation .
We always have been producing high quality wrist watches
with innovative design and new material, keeping in line with the
best fashion trends .
Now, we present several new collections every 2 months
which can make customers have more selective combination.
If you love AIBI, then love it, buy it, this is the essence of AIBI
New Arrivals 2015产品展示
Low-key Luxery Series 低调奢华系列
The wrist watches of Low-Key Luxuery Series were created by
Shenzhen AIBI Trading Co., Ltd .
深圳爱彼贸易有限公司
Name : Chunxia Ji 季春霞
Position : General Manager
Brand : AIBI
Product : Watch
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the idea of combining
Light luxury and aesthetics .the case has steel or gold colors
with different band combination such as Nato nylon bands and
Genuine leather bands with different colors.Black and white color
dial simple design demostrates the beauty of elegence.different
bands combinations help you define your own styles.this is the
essence of AIBI watches.
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CHINESE BRANDS 中国品牌特别报道
狂野派S078M wild heart
Stainless steel case with mineral glass,
5ATM water resistant, Japan 2115 date
Leader Watch Co. Ltd
利德威表业有限公司
Products: Mobile phone
movement, stainless steel solid band with
steel buckle, simple dial design with young
color numbers.
New Arrivals 2015产品展示
奢华派 S082L luxury lady
Stainless steel case with swaroski
stones by glued, mineral glass, 3ATM water
resistant, Japan 2115 movement, stainless
steel solid band with folded buckle
Brand History品牌发展历程
Leader Watch Co. Ltd. Was found in 2012, a young and active
team, specialize in stainless steel watches design & manufacture.
We create 10-50 new designs monthly : gents sporty watches,
elegant ladies watches, traditional pair watches, all in stainless
steel cases & steel solid band, with competitive price .
硬汉风格 S087M tough life
Stainless steel case with cutting,
m i n e r a l g l a s s , 5 AT M , J a p a n 2 3 1 5
movement, texture dial applied with
indexes, leather strap band with steel
buckle
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
Specialized in SMART Wearable Products, Shenzhen Rudu Technology Co., Ltd. is an
Shenzhen Rudu Technology Co., Ltd
深圳市儒度科技有限公司
Name: Lam Lin 林庆元
Position: CEO
Brand: not available
Product: Smart Watch 智能手表
international trading company with our own design house for electronic hardware and software. We
provide OEM/ODM and tailor-made service for our honored customers all over the world.
Guest centric is our philosophy. We strive for innovation and stability of smart devices. We are
strict in supply chain management to minimize cost and achieve superior quality.
We are much professional in one-stop R&D service, including electronic hardware, mobile App
and data management of back-end server. With a good reputation in the field of consumer electronics
for 10 years, we have been assertive to step into the emerging smart wearable field in the early of
2013, plus, to become one member of China Horologe Association since 2015.
New Arrivals 2015产品展示
Smart (BT) Watch support SIM card (Item# T102)
蓝牙智能手表（插卡）(产品型号 T102)
It is a smart (BT) watch with a complete cell phone functions by GSM
850/900/1800/1900, which carry global operators’ mainstream formats. It
can support call sync, phone dial, call records and 1000 contacts of sync,
3G Android4.4 Watch Phone (Item# T106)
安卓手表手机 (产品型号T106)
It is a watch, equal to 3G WCDMA
etc.. It achieves 120 hours of stand time and continuous 3 hours of talk
with 300Mah battery capacity. It connects to your smart phone via
BLE 4.0, compatible with ISO and Android OS. It plays an role
of smart fitness band and can support heart rate monitoring,
Android Phone on the wrist. There are 3
pedometer, sleep monitoring, remote camera, remote
Gold. It supports hand-free phone (speaker),
There are 4 colors for your choices: Rose gold,
by WIFI, WAP2.0 GPRS, EDGE, HSPA+.
Cool ash carbon. And it can support 14
colors for your choices, Black, Silver, and
notification, Bluetooth music, alarm clock, etc.
earphone, Bluetooth headset. It goes internet
Champagne gold, Silver moonlight, and
It can install many applications used as a
languages.
normal android mobile phone and download
APK from google play store, other store
or website. It has Built-in GPS, supporting
A-GPS, google map or other map. Builtin 15 languages are available. The main
parameters as below
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
Zhejiang Zhuoyue Electronics Co., Ltd. is located in world famous International Business
Center----Yiwu. Established in 1997, which is a large-scale enterprise developing and
manufacturing fashionable wrist watch.
Based on modernized production facilities and advanced management system, we strictly
be in accordance with the ISO9001 quality system, producing premium digital, analog watch.
Our self-owned brand “Mingrui” ，“DIRAY” win good reputation both in domestic and oversea
market.
The watches we made passed RoHS, CE, FC testing, can resist 50M water. And my
factory passed Bureau Veritas Certification, Intertek audit.
Warmly welcome you come all over the world visit my company, discuss cooperation for
mutual benefits.
New Arrivals 2015产品展示
Company Name：Zhejiang Zhuoyue Electronics Co., LTD.
浙江卓越电子有限公司
Name: Wang Jian 王坚
Position: President
Brand: MINGRUI / DIRAY
Product: SPORTS WATCH/ DIGITAL WATCH/ PLASTIC WATCH
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DR-201L DR-303G 310G
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CHINESE BRANDS 中国品牌特别报道
Perceptions 睿智族系列 IT-PC1070
This is a new style at limited edition. The steel case is
polished & brushed attentively, plus high quality genuine
leather strap, it is suitable for all gents.
New Arrivals 2015产品展示
Shenzhen Inin Watch Co., Ltd.
深圳市喜德盈科技有限公司
Name: Billy Chan
Position: General Manager
Brand: InTimes 亿美时
Product: Wristwatch
Brand History品牌发展历程
As an original brand, InTimes is welcome by global buyers from the date
of its establishment in 2011. It extracts the energy of fashion colors, bringing
a kind of optimistic elements to people’s daily life. Till today, InTimes is been
sold in over 30 countries & areas, by different selling channels operated by
InTimes buyers & partners.
In 2015 watch fair, InTimes is going to launch 3 new wristwatches, pricing
from USD6.00-40.00, catering wide ranges of people. We hope to find more
partners and buyers, including retailers, wholesalers, OEM order clients, to
work with us.
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Perceptions 睿智族系列
IT-PC2052
120pc of swrv crystals,
along with natural mother of
pearl dial, a twinkling wristwatch,
an elegant life!
Perceptions 睿智族系列
IT-PC2103
This wristwatch is designed
under the philosophy of a
simple wisdom. Clean stainless
steel case, with nicely made
metal index, accompanied by
slim diamond-cut hands, when
people choose it, they choose a
life style!
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CHINESE BRANDS 中国品牌特别报道
Brand History品牌发展历程
Sinobi, as one of the famous brand, is affiliated of Yonghong Group,
whose forerunner Guangdong Yonghong Watch & Clock Co., Ltd, founded
in 1996, is an integrated enterprise specializing in R & D, production, sales
and brand management with RMB60 million worth of modern industrial
park in Guanzhou Economic and Technological Development Zone. After
years of development, Sinobi has become a leader in the domestic quartz
watch market and established the network of integral marketplace in more
than 50 large and middle-sized cities across the country and the export
trade base in Hongkong and America. Its products thus sell well all over
the world.
The brand of Sinobi attributes wide reputation to constant innovation,
scientific research, excellent quality and fashionable beauty. Nowadays
a series of Switzerland’s craftwork, Australia’s exploration, Paris’ fashion,
America’s wildness, British gentlemen, Italian peninsula and China’s
classics are always popular with an increasing number of compatriots.
Therefore, Sinobi was awarded a series of honorary titles such as Chinese
classic brand and the best fashion watch brand.
Sinobi was awarded the Chinese classic brand and Shenzhen best
fashion watch brand in 2005; the best new & vigorous brand in 2006;
meanwhile, Yonghong Group was awarded the “Quality/Services/Good
faith AAA Enterprise” by American International Quality Certification Center
& China International Brand Development Association, one of the China
watch brands with the fastest growth, and also the “Best performance
brand on market in Shenzhen” in 2007.
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Yonghong Watch & Clock Co., Ltd
永鸿钟表有限公司
Name: Chen Hongdi陈红弟
Position: Chairman董事长
Brand: Sinobi时诺比
Product: Watch手表
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1142 Ceramic lover watch 陶瓷情腕表
Such exclusive vocabularies as distinctive, independent, self-confident,
glamorous, aggressive, passionate works surprisingly well to describe the
budding beauty, who treads on the heels of trend of the times and possesses
the unique and distinctive personal style. In the hot summer, Sinobi forges a
series of high-tech 1142 ceramic wrist watches with ingenuity for the youth
to set them off the lastest vogue. Those black and white high-tech ceramic
watch add radiance and charm to each other with the interpretation of different
aesthetic feeling. It meets their needs of individual, comfortable and wearable.
New Arrivals 2015产品展示
Tourbillon 陀飞轮
As the first Sinobi's Tourbillon watch, it uses the
movement of multi-functional Tourbillon which holds
all views in sight through the Sapphire Crystal surface
when revolved. A 44mm diameter Dial collocating
with the high-grade hollow characters, there being
its intricate workmanship, reflects the extraordinary
aesthetic value. Strap is, full of refined elegance, made
of the real material of crocodile skin, comfortable and
wearable. This watch interprets the perfect combination
of activity and inertia, mechanical operations and
engraving of shading, while highlighting majestic
atmosphere as well as cleverness. In addition, this
watch will not only tell time, but put powerful features
together such as time, calendar, power-reserve,
50-meter waterproof, which makes you keep selfconfident always.
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1145 Golden Bridge Balance Wheel 金桥摆轮
The Golden Bridge Balance Wheel adds a pendulum
skeleton to the watch, which directly shows the inside
beauty of movement. The pendulum rocks accordingly
due to the activity of the wrist When wearing. The design
of Balance wheel is, though not more complicated
than that of Tourbillon, also substantial exquisite. The
accumulator installed on the axis of rotation with a
bigger moment of inertia can accumulate energy when
rotation rate speeds up and the function of balance wheel
increases and vice versa. Balance wheel can reduce
the fluctuations of the mechanical rotation. In addition,
It worth having such a boutique that it is available for
the 316 stainless steel watch case, manual winding
mechanical movement, 40-hour energy storage, a
Sapphire bleed-through, hydraulic double literal tempered
glass, unique design returned to the calendar, 24 hours
indicator, and 100-meter waterproof.
35
CHINESE BRANDS 中国品牌特别报道
New Arrivals 2015产品展示
Company Name： Hainan Midas Mfg., Ltd.
海南万达包装制造有限公司
Brand: Midas 万达
Product: Box 包装盒
Hainan Midas Mfg., Ltd, a wholly foreign-invested
enterprise with 50 years’ professional experience and
skill, provides high-quality packaging products for the
world's top brand of watch, pen, jewelry and perfume,
etc. Our design with international updated concept,
Brand History品牌发展历程
Hainan Midas Mfg., Ltd was set up in 1993. It is a wholly foreign
powerful productivity and reliable quality control system
will ensure you to have the best solution to upgrade your
enterprise reputation and product’s value!
owned company with a registered capital of HKD 25 million , invested
by Mr. Chairod Mahadumrongkul, an outstanding Thai overseas
Chinese whose ancestral home is Hainan.
The Company is located in Qiongshan District, Haikou city with
an area of 183 Mu (equiv. to 30.14 acre/12.2 hectares). Currently, the
Company has around 1,000 staffs, with a workshop covering 15,500
square meters, mainly engaged in manufacturing various high ranking
packaging products such as watch box, pen box and jewelry box,
etc. The products are exported to America, Europe and South East
Asia. The Company was appraised as the Double Excellent National
Foreign Investment Enterprise for 3 years continually. In 2006, the
Company was also appraised as one of the Leading Enterprises
in Hainan Provincial Industry. Mr. Chairod Mahadumrongkul was
appraised as Overseas Chinese Model by Hainan Provincial
Government for many times.
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37
CHINESE BRANDS 中国品牌特别报道
Shenzhen Cami Science & Technology Co., Ltd
深圳市卡米诺科技有限公司
Name : Shi Hua Ping 石华平
Position: President
Brand: Cami 卡米诺
Product : Watch Parts
Brand History品牌发展历程
Shenzhen Cami Science & Technology Company Ltd, is a high-tech enterprise
specializing in zirconium dioxide (ZrO2), more commonly known as zirconia ceramics,
titanium ceramics and carbon fiber (often used for watch parts).
Cami Technology Ltd has an extensive history of technological skills; using local and
international ceramic materials. Their senior engineers and technicians have had more
than 30 years of experience. The company is fully equipped with qualified test instruments
at international level processing facilities. To ensure our finest quality; every product
produced by Cami will be carefully inspected for quality control through several procedures
- by national and industrial standards - before delivering to our clients. Currently, Cami
Technology has been accepted at an expert level in China for its manufacturing, premium
quality and technologically advanced skills. It has received recognition nationwide and
globally from well-known brand customers.
New Arrivals 2015产品展示
Zirconia Ceramic Watch Case : 氧化锆陶瓷表壳
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Carton Fiber Watch Parts : 碳纤手表配件
39
CHINESE
BRANDS
中国品牌特别报道
HOT
NEWS
新闻点击
HOT
NEWS
新闻点击
The 26th China (Shenzhen) Watch & Clock Fair
第26届中国（深圳）国际钟表展
From June 25 to 28, the
26th China (Shenzhen) Watch &
Clock Fair with the theme of “fashion
technology” was held in Shenzhen
Convention & Exhibition Center. More than
400 global top watch & clock enterprises and
more than 600 brands participated in the fair
with the latest products and technologies, they
complied with the industrial development trend
and redefined the watch & clock industry with
the theme of “fashion technology”.
China (Shenzhen) Watch & Clock Fair
is the world’s third largest watch & clock fair
and one of the most important fairs in global
watch & clock industry. The exhibition area was
more than 45,000 square meters, international
and domestic large enterprises were attracted
to participate in the fair. Swiss independent
watchmakers, German watch & clock industry
elites, French fashion brands and other
international first-class watch brands, FIYTA,
EBOHR, ROSSINI and China’s other famous
watch brands, China’s hundreds of years of
clock essence, latest wearable smart devices of
Huawei, ZTE and Lenovo and other well-known
brands participated in it.
This was a watch & clock fair of fashion
+ technology. Principal of the organizer said
that from the initial technology to fashion,
then to current fashion technology, watch
& clock industry opened up a clear path of
40
transformation and upgrading. Through the
platform of the 26th China (Shenzhen) Watch &
Clock Fair, it completely showed the industry’s
innovative development and upgrading path, and
positioned the industry as “fashion technology”.
Because of this, Shenzhen local enterprises
participating in the fair own both traditional
precision manufacturing watches and current
popular smart watches based on IT and Internet
technology. Leading enterprises on behalf of
communications, computer, IT, Internet, medical
and other industries gathered here, smart
watches of Huawei, Lenovo, ZTE, Inwatch,
TIANBA and China’s numerous local brands
comprehensively displayed the power of science
and technology.
“Vigorous Shenzhen is ushering in the
world’s No. 3 and China’s No. 1 Shenzhen
Watch & Clock Fair.” Said Zhu Shunhua, the
Chairman of the Preparatory Committee of China
(Shenzhen) Watch & Clock Fair and President
of Shenzhen Watch & Clock Association.
China (Shenzhen) Watch & Clock Fair has
become the global important professional fair
and international exchange platform. This fair
was more internationalized. Exhibition groups
of Switzerland, Germany, France, Russia
and other countries participated in the fair
with high-end, fashion and people-centered
latest products. Products brought by Swiss
independent watchmakers met the demands
of current consumers; French exhibition group
brought 10 brands for the first time to interpret
the French romantic feelings to Chinese market,
meanwhile it also displayed French antique
watch & clock works representing the essence
of timekeeping culture; the 4 brands brought
by Russia Horologe Association embodied that
Russia watch industry blooms from the ruination
of the Soviet Union’s old military watches;
German watches were sold well in last year’s
China (Shenzhen) Watch & Clock Fair, this year
it brought a lot of classic brands. European high
and medium-end watch agent group Buy Best
Direct GmbH mainly specializing in the business
of German watches brought eight most popular
brands with great market potential to participate
in the fair.
China Watch & Clock Summit Forum Was Held in Shenzhen
中国钟表高峰论坛在深圳举行
China Watch & Clock Summit Forum of
the 26th China (Shenzhen) Watch & Clock Fair
with the theme of “fashion technology” was held
in Shenzhen on June 24, representatives from
Huawei, Lenovo, EZON and other smart watch
enterprises discussed the topic of watch & clock
intelligent development. In addition, guests from
France, Russia, Hong Kong, Taiwan and other
regions discussed the “Industrial thinking in
global view”.
On the forum, Dr Jiang Jiang, Associate
Researcher of the Industrial Economy and
Technology Research Institute of NDRC, said in
the speech that, “wisdom future” includes three
key words: integration, green and healthy. It
also includes the integration of the whole large
ecosystem within the industry. Watch & clock
industry wisdom future should be the process
that is supported by the new technology of
Internet big data and able to comprehensively
integrate with industry, agriculture, service
industry and people’s production and life style.
Jiang Jiang said that the transformational
development of watch & clock industry is
currently faced with severe challenges.
Hong Yinxin from Huawei Terminal Co., Ltd.
said that, a type of smart watches innovated
by Huawei itself is equipped with the function
of bluetooth headset on the basis of health and
sports, and the sales volume has exceeded one
million pcs.
Zhu Shunhua, President of Shenzhen
Watch & Clock Association, said that the
smart bracelets and watches in the future
may be equipped with many other functions.
However, at present, core technology is some
deficient, such as the lack of sensor. Now, in the
development of intelligent wearable products,
the application and characteristics of sensor
are a big bottleneck. In addition, according to
current situations of domestic smart watches,
Zhu Shunhua pointed out the problems such
as the lack of standard certification system,
too much products of no brand and counterfeit
brand, homogeneous research and lowlevel disorderly competition in the industry.
He said that current watch & clock
industry products were associated
with people. In the future, the
industry will develop in fields of
transportation technology,
the aged and children
safety, medical health
security and mobile
payment, etc.
41
CHINESE
BRANDS
中国品牌特别报道
HOT
NEWS
新闻点击
Shenzhen Will Become A Production Place of Global
Smart Watches 深圳将成全球智能手表产地
As China’s horologe capital, Shenzhen has
Smartime Award 2015 Was Successfully Held
“合·智”首届智能穿戴+创新设计大赛圆满落幕
industry, Shenzhen has a good wearable device
production place of global smart watches.
wearable devices, more than 70% are related to
smart wearable products, and it will become a
According to data statistics, last year,
China watch & clock industry achieved the
design award”, 8 schemes were on the shortlist
of “Outstanding smart wearable and concept
After
two days of
road show, early
stage of public vote
and on-site scoring by
experts, Smartime Award
2015 held the award ceremony
at the site of the 26th China
(Shenzhen) Watch & Clock Fair on
June 28.
In combination with the characteristics
the shortlist of “TOP5 APP scheme innovative
design enterprise award”. Finally, 5 types of
watches won the “TOP5 smart watch innovative
design award”, 7 schemes won the “Outstanding
smart wearable and concept innovative design
award”, 5 enterprises won the “TOP5 APP
scheme innovative design enterprise award”,
and Charm Ring R1 of Shanghai ZTE Strawcom
Telecommunications Co., Ltd. won the “Special
Jury Award”.
The contest invited scholars from famous
of smart wearable products, through
colleges, universities and research institutes as
the contest unearthed a batch of smart wearable
and other fields as the judges, and they
multidimensional selection by expert judge team,
and innovatively designed brand products with
the particularity of “fashion technology”, and
also selected some smart design schemes and
products with forward-looking and innovative
development. From June 5, the contest received
the application of enterprises from many
cities, after the first selection of the organizing
committee, total 8 types of watches were on
the shortlist of “TOP5 smart watch innovative
design award”, 1 type of bracelet was on the
shortlist of “TOP5 smart bracelet innovative
42
innovative design award”, 6 enterprises were on
well as the experts from high-tech enterprises
conducted on-site communication with road
show members, and made comments and
guidance on road show members. At the award
ceremony, expert judges awarded the trophy
and award certificate to award winners. Finally,
Zhu Shunhua, President of Shenzhen Watch &
Clock and Smart Wearable Research Institute
and President of Shenzhen Watch & Clock
For this new opportunity in watch & clock
the national most complete industry chain of
gross industrial output value of RMB 65.4 billion
Yuan, watch production volume accounted for
80% of the world production volume. Among
them, watch production volume of Shenzhen
accounted for 42% of the global production
volume and 60% of the national production
volume, export value of Shenzhen accounted for
53% of the national export value, and “Shenzhen
brand watch” accounted for 65% of domestic
brands, Shenzhen watch output value in last
year was about RMB 38 billion Yuan.
In May 2015, the state council officially
issued Made in China 2025, of which the core
is to achieve transformation and upgrading,
ecological environment. Among the global smart
hand, and Shenzhen has traditional advantages
in terms of developing smart watch industry.
Wearable device is the combination of smart
hardware and fashion industry, Shenzhen has
very good smart hardware foundation. Clothing,
watch & clock, jewelry and other industries are
advantageous fashion industries of Shenzhen,
and the electronic information technology
and Internet technology of Shenzhen are
leading in the country. Based on the
perfect hardware supply chain
and industry chain, Shenzhen
is in the leading position of
the national wearable
devices.
promote economic development to form new
momentum through intelligent transformation.
For watch & clock industry, it should meet
the new trend of Internet and industry
transformation, popularize computer aided
design and numerical manufacturing, increase
the components that various standard time
clocks backup with each other and various
interfaces compatible with each other, achieve
this goal through the integrated development of
informatization and industrialization.
Association, awarded the “Special Jury Award”
at the award ceremony and pushed the whole
ceremony atmosphere to a climax.
43
CHINESE
BRANDS
中国品牌特别报道
HOT
NEWS
新闻点击
HOT
NEWS
新闻点击
The memory of time，see you next year，Shenzhen
时间的回忆，深圳明年见
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45
HOT NEWS 新闻点击
Shenzhen Clock & Watch
Industrial Agglomeration
Base 深圳市钟表产业集聚基地
46
As one of the nine advanced industrial industry
bases,Shenzhen Clock ＆ Watch Industrial Agglomeration
Base (called Clock & Watch Base for short) is also the
key development project in Guangming New Area. The
watch base is planned to be 1.14 million m2 and is an
ecotype modern industrial cluster with the function of
research and development,manufacturing, marketing,
training and jewelry crafting.December 2011, Shenzhen
Clock ＆ Watch Base was honored the first “Professional
Base Upgrading Model” by the National Commerce
Department. It reflects the future and prospect of watch
industry in Shenzhen and even in China. Many well known
watch corporations from home and aboard set up their
subsidiaries here,including FIYTA, Ebohr, SQR, Berny,
Junsd, Ruihui, Geya and Senfung. The estimate yearly
output will reach 2 billion as soon as operation starts. Now
Berny and Junsd have started to operate, and the rest are
under construction. The Clock & Watch Base is facing an
great development opportunity.Guangming New Area and
the Clock and Watch Base provide great opportunities
and a bright future for investors. We sincerely welcome
you to research and invest in Guangming New Area. The
mature watch industry and fledged industry supporting
facility in Shenzhen provides good conditions for Shenzhen
Industrial Cluster Base of Watch and Clock.Shenzhen is
one of the global watch manufacturing bases and has
an absolute advantage in China domestic market. The
well-developed supporting industry including jewellery,
mold manufacturing provides strong support for the
development of watch industry. The biggest mold industrial
agglomeration base in Shenzhen with 10 billion output
was established in Guangmin New Area as well. It forms a
fledged supporting area together with the watch industry
base.Meanwhile, the Shenzhen public watch technology
platform and the headquarter economy supporting area
are under construction to provide a better development
platform for the watch industry.
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HOT NEWS 新闻点击
FIYTA 飞亚达 ( 集团 ) 股份有限
公司
Established in 1987, Fiyta
Holdings Ltd. is a leading
watch and clock enterprise and
the only listed company in the
timepiece industry in China. The
company focuses on watches
and clocks industry, principally
engaging in the manufacturing
and sales of timepieces under
its proprietary brand Fiyta and
the retailing of world’s high-end
watches.
Fiyta has devoted to the
research and development and
applications of chronometric
watches and possesses the
world’s most leading platform
so far for the research and
development of production
technique and for the
manufacturing of craftworks.
Since 2003, Fiyta has been
providing high quality
chronometric instruments for
China’s astronauts.
“The Harmony World Watch
48
Centre” of the company is
the national largest luxurious
watches chain network with
standardized trade name.
Currently, it has become one
of the leading brands of the
luxurious timepieces retail
industry.
In recent years, Fiyta is
striving to strengthen its
foundation, actively expand
its sales network and adhere
to its goal of “Building an
international brand image
and Becoming a world-class
enterprise”.
Ltd. The company technology
center, set up under the
headquarters under the
enterprise R & D center design,
precision manufacturing
center, logistics center,
brand marketing center,
marketing management center,
international business center
and administrative center
and other eight operations
center. Company also owns
Shenzhen PAMA products
manufacturing Co. Ltd.,
Shenzhen EBOHR boutique
online Agel Ecommerce Ltd,
a wholly owned subsidiary of
enterprises, more than 1900
employees.
EBOHR 依 波 精 品 ( 深 圳 ) 有 限
公司
Luxuries International
L td ., s p e c i a l i z ed i n w atch
manufacturing, marketing,
product design and
development, is subordinate
to China Haidian Holdings
JIEYONG 深圳市捷永星皇钟表
有限公司
Shenzhen JieYong StarKing
clockes and watches co
ltd was founded in 1993,
set design, development,
production and sales into one
large manufacturer. Shenzhen
JingRui movement co., ltd., who
is the subsidiary of Starking. Is
a only manufacturer of watch
movements inshenzhen.
Based on independent
innovation, StarKing brand
won many times in all kinds
of quality and credit quality
awards competition because
dedication to quality . “ the
one of ten public most favorite
trademark “Award; “Shenzhen
well-known brand”; “ one of
ten China watches brand”; “
the most popular watch brand
of the year”, “ Guangdong
famous trademark”,“ Shenzhen
customer satisfaction product”;
Look back to StarKing for
20 years,time brings a great
change , there are too many
glory and applause. Walk
through the ups and downs
of the years, StarKing always
working hard and competitive.
StarKing who spirited and
energetic with a whole new
look and new faith today , the
StarKing brand became a
shining star in watch industry of
the world.
Our gathering place in
Shenzhen watch industry, has
invested a lot, build a modern
industrial park----Starking
Technology Park, concerted
efforts and unremitting struggle
to build a Kingdom of local
manufacturing of China watch
movements industry.
original route, to form unique
core competitiveness. POSCER
acquires wide recognition,
and wins the title of China
famous trademark. In addition，
POSCER has launched series
concept of wrist watch such as
Jane Eyre, The Aviator, leading
consumers to elegant, classic
taste of life.
At present, RUIHUI watches
become the first batch of
ent er pr ises as clocks and
watches industry base in
shenzhen, the newly built
industrial building occupies
50000 square meters. Its
success is due to its innovative
design teams, advanced
technology and ambition.
RUIHUI 深圳市瑞辉钟表有限公司
RUIHUI watch company
was established in 2005, is
a collection development,
production and marketing
in one of the professional
watch business. POSCER was
established by the MACOR, the
subsidiary of RUIHUI in 1997.
RUIHUI watches actively
introduce Swiss core
technology, and has more
than 1000 sales outlets
throughout the country. In
the future, the company will
further strengthen product
development, marketing and
brand value-added investment,
and continue to broaden and
optimize sales network all over
the world.
Since its establishment,
RUIHUI watches adhere to the
49
HOT NEWS 新闻点击
GEYA 深圳市格雅表业有限公司
Shenzhen GEYA Watch
Co., Ltd. is a large-scale and
diversified watch company ,
devoting into the integration
of watch’s research and
development, design,
manufacturing and sales.
Founded in 1993, the company
holds the managerial tenet of
“First-class Quality and Firstclass Service”, introducing
the world advanced design
concept, watch manufacturing
craft and equipment. Each
watch is well-designed and
produced, making out the
classical works GEYA win
its public praise with its high
quality; develop markets with
its brand, and service for
consumers with its sincerity.
In twenty years GEYA
established three series
of watches--CLASSICAL,
FASHION AND SPORTY ,
in which the series of “plum
50
blossoms, orchid, bamboo
and chrysanthemum”, “Facial
Makeup” and “blue and white
porcelain” was widely praised.
GEYA not only has sound
selling networks, but also
exports products to America,
SWISS, ITALY, SPAIN and
south east countries and etc.
GEYA continuously grows
up, and transcends itself in
twenty years. In 2006 GEYA
was awarded Chinese Top
10 Watch Brands, Top 10
Fashionable Wrist Watches and
One of Best Fashion Brands.
In 2008 Trademark of GEYA
was awarded as Guangdong
Province Famous Trademark.
In 2010 GEYA was awarded
“Caring Enterprise” from Red
Cross. In 2012 GEYA won
“China Famous Brand”. In 2013
GEYA was selected “China
light industry top ten clock and
watch industry”, and awarded
“The National Famous Brand in
Guangdong province”
In the new historical period,
facing new development
opportunities, GEYA keeps
up with the trend of modern
people’s dressing casual
fashion, creating the category
of “FORMAL CASUAL
WATCH”, considering the
intelligentsia as core target
population, providing allmatching, delicate, and
comfortable watches, deducing
intellectuality, elegant, and
gentle brand character.
SENFUNG 深圳森丰真空镀膜有
限公司
SenFung Vacuum Plating
Co., Ltd was founded in 1998.
SenFung provides high-end
decorative and functional
coatings on metal and other
substrates, including watches,
jewelry, cell phone cases and
aerospace components. We
are committed to using the
most up-to-date technology
and environmentally friendly
processes, and invest in our
R&D division accordingly.
SenFung has two major
business units in China – one
for watches, and one for mobile
phone components (Tritree
Metal). SenFung’s Watch
business unit has 59 vacuum
coating systems and 1600
employees. This business unit
is housed in 3 factory buildings,
with a new headquarters
building under construction.
Our nearby Hong Kong Sales
Office allows us to provide
efficient service to customers
worldwide.
SenFung’s proprietary
technology and equipment
enable us to provide
consistently high quality
coatings at competitive prices.
We also work with customers
to customize coatings to
meet their specifications. We
have established cooperative
partnerships with many well
known watch brands, including
Rado, Tissot, cK, and Gucci.
We incorporate our company
values of Integrity, Diligence,
Thanksgiving and Progress
into every aspect of our
company mission (Create
value for customers, Provide
opportunities for employees,
and Fulfill social commitments),
as we seek to grow SenFung
into Asia’s most competitive
vacuum plating service
provider.
in 1995. From its early
beginning, BERNY has been
imbued with a commitment to
innovation, creativity, heritage
of the craftsmanship of
watchmaking.
JUNSD 深圳市君斯达实业有限
公司
Shenzhen Junsd Industry
Co.,Ltd was founded in 1995.
In year 2008,JUNSD is granted
as shenzhen hi-tech enterprise,
shenzhen famous brand,
committee of shenzhen watch
& clock associate, committee of
China stationery & sports and
drafter for national standards
of liquid crystal digital quartz
stopwatches.
During the past 20 years,
BERNY has been devoting to
high-quality watches and best
service to customers worldwide,
and thereof achieved excellent
performance. Nowadays, Its
partners and alliances are all
over the world. BERNY brand
watches are also popular in
Europe, America, Asia, etc.
By embodying the universe
of Brilliance,Elegance,Resp
ect,Noble,Young at heart as
always, BERNY is obliged
to comfort the customers’
emotion, share their highest
performance, and witnesses
their legend of success.
BERNY 深圳市伯尼实业有限公司
BERNY, originated from the
pioneer’s spirit, was established
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