SPA CEYLON TO OPEN 15 STORES IN TOKYO

Transcription

SPA CEYLON TO OPEN 15 STORES IN TOKYO
SPA CEYLON TO OPEN 15 STORES IN TOKYO
‘Spa Ceylon’ the world’s leading Luxury Ayurveda brand,
continues to expand its global foot print with an extensive
expansion plan in Japan. Spa Ceylon plans to open over 15
branded locations in Japan in the first year of operation,
starting with Tokyo and further expanding to other major
cities commencing in the 2nd year of operation. This was
announced today at the signing of the exclusive distribution
contract with Bansei Ayurveda Co., Ltd, a subsidiary of
Bansei Holdings Co., Ltd, one of the oldest securities &
investment companies in Japan.
This partnership is expected to see a total of more than 25
Spa Ceylon branded stores opening in prime retail locations in Japan, including the 1st store in
Tokyo’s prestigious Ginza shopping district – one of the world’s most exclusive retail zones.
This is a first for any Sri Lankan brand.
Speaking at the event, Director and Co-founder of Spa Ceylon, Shiwantha Dias stated –‘given
the already strong demand in Japan for Spa Ceylon and the strategic fit between the strong
branding and product range that Spa Ceylon offers along with the home market expertise that the
Bansei Group brings, this partnership will no doubt be extremely successful. This would further
accelerate the rapid growth of the Spa Ceylon brand in the region.
Spa Ceylon’s plans to further expand rapidly over the next 2 years, reaching a milestone of 100
stores internationally by 2018, across 20 countries including Japan, said Co-founder & Director
Shalin Balasuriya, explaining that global expansion will also include their extended foray into
the area of duty-free travel retail, with operation of Spa Ceylon Boutiques & Spas at foreign
airports & on-board luxury passenger cruise liners too.
Bansei Ayurveda Co., Ltd is a wholly owned subsidiary of Bansei Holdings Co., Ltd and part of
the larger 108 year-old Bansei Group of companies which includes several well-established
companies that have been operational in the financial, Capital &Securities sector in Japan.
Bansei Ayurveda Co., Ltd was formed in April 2016 to act as the exclusive distributor of Spa
Ceylon products in Japan and the franchise operator for Spa Ceylon retail boutiques in that
territory.
Spa Ceylon captures the romance of old Ceylon combined with ancient Ayurveda wisdom to
create their range of majestic spa rituals & royal spa formulae designed to soothe, calm & relax
the body, mind & soul. Spa Ceylon now produces over 400 all-natural Ayurveda inspired
personal care, wellness & home aroma products. Their complete range comprises prestige skin,
body, bath, scalp & hair care preparations, oils, balms & potions, home aroma blends, candles,
diffusers, incense, herbal infusions & teas, handmade stoneware & bath accessories.
Founded in May 2009 by brothers Shiwantha Dias and Shalin Balasuriya, ‘Spa Ceylon’ has fast
become a dynamic force in the global luxury wellness sector and has taken its luxury Ayurveda
brand to the world, with a global presence of nearly 40 branded stores & spas situated in
Singapore; Seoul & Ulsan; Korea, Istanbul: Turkey, Mumbai, Chennai, Goa & Hyderabad;
India, Kuala Lumpur, Malaysia; Male in the Maldives and across Sri Lanka.
In 2015 Spa Ceylon opened 12 new locations internationally, with further rapid expansion
planned. In 2016, Spa Ceylon plans to open 20 new locations, growing its international presence
to more than 60 branded outlets across Asia. 5 more locations are planned in Sri Lanka, with 8
stores & spas opening in current markets including Singapore, Malaysia, Korea & India. The
brand will also enter new markets in Beijing, China; Tokyo, Japan; Karachi, Pakistan & Port
Louis, Mauritius, opening a further total of 12 single branded locations in these cities. In 2017,
Spa Ceylon plans to enter the European market while further expanding their Asian footprint,
expanding to 75 locations worldwide.
Released by: Spa Ceylon Ayurveda, May 17, 2016