Prioritize - Georgia Department of Economic Development

Transcription

Georgia Tourism
Prioritize
Georgia Department of Economic Development
FY14 Georgia RTA Co-Op Marketing
Program Booklet
Summary Of Traditional Options
Option
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Print Partner
Southern Living
Southern Living
Southern Living
Food Network
Atlanta Magazine
Atlanta Journal Constitution
Collinson America's Best Vacations
Backpacker
Weider History Group
Garden & Gun
Garden & Gun
Meredith
Meredith
Better Homes & Gardens
Ladies' Home Journal
Family Circle
Everyday With Rachel Ray
Billups (Outdoor Options)
Regional Reps Radio
GPB - Option 1
GPB - Option 2
GPB - Option 3
Meredith - Let's Go
Opportunity
Special Section - Full Page, 1/2 Page
Special Section - Travel Directories
Travel Directory
Inserts
Special Section
Content Sponsorship 1/2P Option 1
Content Sponsorship 1/2P Option 2
Content Sponsorship 1/4P
Special Section
Travel Section
Option 1: Year-Long Multi-Platform
Full Page + Advertorial, 1/2 Page
Full Page, 1/2 Page
Matching Advertorial
Inserts - Full Page, 1/2 Page
Inserts - Travel Directories
Full Page, 1/2 Page
Full Page, 1/2 Page
Full Page, 1/2 Page
Full Page, 1/2 Page
Bulletins, Posters
News/Weather Sponsorships
10 TV Spots, 10 Radio Spots
2-minute TV Segment
* Minimum number of partners required betweens RTA and Co-Op
Partner
Available Timing
Minimum
March, April, May
1
March, April, May
1
Fall, Spring
6
October, March
2
Sep,Oct,Nov,Mar,Apr,May
1
Fall, Spring
5
Fall, Spring
5
Fall, Spring
5
October, April
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
May
3
May
3
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
Fall, Spring
1
TBD
1
TBD
1
TBD
1
TBD
1
Partner Rates
Full Page 1/2 Page
$46,944 $23,472
$7,824
$3,470-$8,215
$15,031 $7,516
$7,222
$4,336
n/a
$21,177
n/a
$17,471
$10,589
$26,471 $15,883
$12,815 $9,260
$22,871
n/a
$2,318
$1,333
$26,945 $15,512
$33,724 $19,391
$22,924 $17,127
$5,161
$83,588 $48,491
$25,892 $15,297
$34,408 $19,785
$22,500
n/a
$74-890
$1,499-$5,136/wk
$6,629
$8,799
$17,598
$17,153
MOM VACATION PLANNERS
PRINT OPTIONS
Southern Living
• Program Highlights
•
•
•
•
Special Georgia advertising section
Available to run March, April, May 2014 in conjunction with State ads*
Circulation: GA, FL, TN, SC, AL: 975,000
Rates include a 50% discount
• Full Page, 4-Color: $46,944
• 1/2 Page, 4-Color: $23,472
• 1/6 Page, 4-Color Travel Directories: $7,824
• Added Value
•
•
In book and online reader service (national)
Database of names
* If interested in buying an ad outside of the special Georgia advertising section, please see appendix.
Southern Living
•
Branded Travel Directory
•
•
•
Runs in the Points South section
A minimum 6 directories combined (RTA and Co-Op) per page to brand the directory
Program Highlights
•
Regional Circulation
• South Atlantic (GA, FL, SC) = 650,000
• Mid Atlantic (NC, VA, MD, DE, DC, NJ, NY PA) = 600,000
• South Central ( AL, MS, TN, KY, WV, IL, IN< OH, MI, WI) = 685,000
Circulation/2013 Rates
South Atlantic Only:
$3,470
South Atlantic/Mid Atlantic:
$5,684
South Atlantic/South Central:
$5,934
S. Atlantic/M. Atlantic/S. Central: $7,722
•
Circulation/2014 Rates
South Atlantic Only:
$3,659
South Atlantic/Mid Atlantic:
$6,032
South Atlantic/South Central:
$6,304
S. Atlantic/M. Atlantic/S. Central: $8,215
Please note that Travel Directory ads can be purchased in multiple units to run side by side,
for a greater impact - simply multiply the rates above by the number of ad units desired for
the final net rate
EPICUREAN/FOODIE
PRINT OPTIONS
Food Network
• Food Network Magazine readers spend $8.7 Billion on travel annually
• 95% of readers say “great restaurants” are a top 3 priority for a travel destination
• Circulation: AL, AR, GA, KY, LA, MS, NC, SC, TN, VA, WV: 260,000
• 4-Color inserts
• Inserts are 2-sided, so enough ads in any combination of the below sizes must be
sold to fill 2-pages
• Recommended issues: October 2013, March 2014, October 2014
• Rates
• 1/2 Page, 4-Color: $7,516
Food Network
• Added Value
• For each Full Page within Insert
•
•
•
•
1 in-book reader service listings
4-months of online reader service listings on Travel.FoodNetMag.com
1 video posting on Travel.FoodNetMag.com for 4-months
1 Tweet via Food Network Magazine’s Twitter feed
• For each 1/2 Page within Insert
• 1 in-book reader service listings
• 2-months of online reader service listings on Travel.FoodNetMag.com
• 1 Tweet via Food Network Magazine’s Twitter feed
GEORGIA RESIDENT SPECIFIC
PRINT OPTIONS
Atlanta Magazine
• Subscribers spend over $246MM annually on travel
• 85% of readers plan to take a trip in the next 12 months
• Program highlights
• In-book custom branded special sections
• Recommended issues:
• Fall 2013: September, October and November
• Spring 2014: March, April and May
• Fall 2014: September, March and November
• Customized Georgia themed online experience encompassing e-newsletters,
landing pages, embedded video and sweepstakes
• Opportunity to participate in the Best of Atlanta event
• Leads from both print and online elements
Atlanta Magazine
Full Page, 4-Color: $7,222*
• Added Value for 4x commitment
•
•
•
•
•
•
Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links
Advertorial inclusion in Georgia themed special sections
Inclusion in up to 3x online Georgia Travel Newsletters
10x10 exhibit space at the 2014 Best of Atlanta Party
1x bonus Full Page ad to run June 2014
Inclusion in Reader Service for lead generation
1/2 Page, 4-Color: $4,336*
• Added Value for 4x commitment
•
•
•
•
•
•
Custom landing page on AtlantaMagazine.com, ability to imbed photos, videos and links
Advertorial inclusion in Georgia themed special sections
Inclusion in up to 2x online Georgia Travel Newsletters
10x10 exhibit space at the 2013 Best of Atlanta Party
1x bonus 1/2 Page as to run June 2014
Inclusion in Reader Service for lead generation
* Rates subject to change for Fall 2014
•
•
•
•
•
59% of AJC readers and AJC.com visitors stay overnight in other parts of GA
58% stayed overnight at the Georgia Coast
58% stayed overnight in North Georgia Mountains
58% stayed overnight in the Atlanta Metro area
FY13 campaign from 3/18 (start of campaign) – 3/22 has generated 68 clicks (.07% CTR)
•
Program Highlights
• Content Sponsorship
• Partner to provide various content options focused on Georgia and AJC editorial
department will choose which of the content options to feature on AJC.com
• Two (2) month lead time
• Reach 1.2MM readers on one (1) Sunday TBD
• Online component will run for 1 month
• Minimum commitment of $50,000 total (combined between RTA and Co-Op)
Level 1
Level 2
Level 3
Print Size
1/2 Pg, 4-C
1/2 Pg, 4-C
1/4 Pg, 4-C
Digital Impressions
Rates
800,000
$21,177
450,000
$17,471
350,000
$10,589
AJC Example
Louisiana
Content
Louisiana
& Partner Ads
Louisiana Content Sponsorship example
AJC Example (con’t)
Louisiana
ContentAJC.COM
Louisiana
Ads
YOUNG AND ACTIVE/ADVENTURE
PRINT OPTIONS
Collinson's America's Best Vacations
•
The Spring 2013 program generated to date
•
•
Program Highlights
•
•
•
•
8,273 clicks for a CTR of .21% (more than 2x higher than the industry average CTR of .07%)
Georgia co-op section in the Fall and/or Spring issues of America's Best Vacations
Timing: Fall 2013/October; Spring 2014/April; Fall 2014/Month TBD
Circulation: 700,000 in the Southeast: AL, GA, KY, MS, NC, SC, TN and VA
Added Value
•
•
•
•
•
Banner impressions on the Collinson Travel Ad Network
Online lead generation
Listing in the reader response card
State’s editorial
State’s top-of-page banner
Ad Size
Full Page, 4-Color
Partner Rate
$26,471
Ad Network Impressions
4,000,000
Lead Counts
3,000
1/2 Page, 4-Color
$15,883
3,000,000
2,000
Backpacker
• 92% of readers have taken a domestic trip which included backpacking,
hiking and other outdoor activities
• 90% have taken a 1+ day domestic trip in the past year
• Special Travel section
• National circulation: 340,000
• With each ad purchased, receive an advertorial
of the same size
Ad Size
2013 Rate
2014 Rate
Full Page, 4-Color + Full Page Advertorial
$12,442
$12,815
1/2 Page, 4-Color + 1/2 Page Advertorial
$8,990
$9,260
* If interested in buying an ad outside of the special Georgia advertising section, please see appendix.
Co-Op Section Example: Travel Oregon
HISTORY BUFFS
PRINT OPTIONS
• Titles include:
• American History: Paid circulation of 53,000. The leading popular magazine
devoted to exploring the rich texture of the American Experience.
• America’s Civil War: Paid circulation of 37,000. The leading Civil War magazine
delivering authoritative insights into the epic struggle that nearly tore the
Union apart.
• CIVIL WAR TIMES: Paid circulation of 53,000. CIVIL WAR TIMES delivers the
thrilling living history of America’s greatest internal struggle.
•
•
To commemorate the 150th anniversary of the American Civil War, Weider History
Group offers the following overview of the 2013/2014 program
OPTION 1: $22,871
• Program Highlights: a year long multi-media program including
• Full Page ad in American History, America’s Civil War and Civil War Times (issue dates to
be determined by the client)
• Adjacent advertorial
• Year-long web presence on historynet.com with a listing in Heritage Travel Directory
• Creative development included
• Ad serving fees negotiable based on level of investment
• One spread in the 1863 Special Issue published in <arch 2014 (70,500 distribution)
•
OPTION 2: print ad in individual publications
• 50% rate discount
• Discounted rates listed below
Ad Size
Full Page
1/2 Page
American History
$2,250
$1,294
America’s Civil War
$2,118
$1,218
Civil War Times
$2,318
$1,333
ACTIVE ADULTS
PRINT OPTIONS
Garden & Gun
• Dedicated Section Opener Advertorial with custom content and relevant
travel copy and photography
• Advertorial themes may be ($24,413 value)
• The Georgia Itinerary: Spotlighting events and festivals throughout the state
• Georgia Harvest: A complete food tour of Georgia, from Savannah seafood to
Thomasville quail to Vidalia onions
• Adventure Abounds in Georgia: A sportsman’s guide to Georgia’s endless
sporting opportunities
• For every 3 pages sold, G&G will feature 1 page of advertorial
Ad Size
2013 Rate
2014 Rate
Full Page, 4-Color ad only
$22,953
$26,945
Full Page, 4-Color + Full Page Advertorial
$28,694
$33,724
1/2 Page, 4-Color ad only
$13,198
$15,512
1/2 Page, 4-Color + 1/2 Page Advertorial
$16,498
$19,391
Garden & Gun Added Value
• Added Value
•
•
•
•
•
Based on full and half page advertising (with advertorial rates), G&G will create custom
advertorial adjacencies, including copy points and photography provided by advertiser
(value: $24,413 / $14,037)
In-book Destinations listing: Dedicated quarter-page in-book unit to spotlight all
participating advertisers with name, phone, and URL (value: $3,000 per participant)
Online Destinations listing, G&G’s online travel directory, for 2 months with photograph,
copy and link to partner website
Each advertiser receives highlighted listing, complete with photographs and copy as
provided by advertiser, on Live the Life, G&G’s online directory. Listings live for three (3)
months on gardenandgun.com/live-the-life (value: $2,000/month)
Run of Site Advertising: Each Full Page and 1/2 Page advertiser will receive ROS banner
ads to rotate on gardenandgun.com for:
• Full Page: 600,000 impressions
• Half Page: 300,000 impressions
Meredith Program: Georgia TripScapes
• Integrated Program for GDEcD and partners with Better Homes &Gardens, Family
Circle, Ladies' Home Journal and Everyday With Rachel Ray
•
The goal of the program is to educate consumers on all that Georgia has to offer through
contextually relevant editorial landscape
•
•
•
Inclusion in multi-page insert in the May 2014 issues of Better Homes and Gardens,
Family Circle, Ladies' Home Journal and Everyday With Rachel Ray magazines
• Total print circulation (GA, FL, AL, SC, NC, TN) 632,400
Minimum requirements: must have at least 3 1/2 Pages of partners (RTA and Co-Op)
Rates:
• 1/2 Page, 4-Color: $17,127
• Travel Directory: $5,161
• Added Value
•
In-book and online reader service listing for each ad
Meredith Regional Print
• Brand ads featured in Better Homes and Gardens, Family Fun, Family Circle and
Ladies' Home Journal
• Distribution within the Travel South region, reaching our audience in a trusted
environment
•
Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South
Carolina, Tennessee, Virginia, West Virginia
• Holding 2013 rates in 2014
Publication
Circulation
Full Page Rate
1/2 Page Rate
Better Homes and Gardens
1,542,100
$83,588
$48,491
Ladies’ Home Journal
679,000
$25,892
$15,297
Family Circle
742,400
$34,408
$19,785
Everyday With Rachel Ray
242,300
$22,500
n/a
OUTDOOR/RADIO/TV
OPTIONS
Outdoor in Georgia
TRAVEL REGION
MEDIA TYPE SIZE (H x W) # OF UNITS
UNIT RATE
PER PERIOD
(CLIENT NET)
# OF
PERIODS
PERIOD
TYPE
UNIT
PRODUCTION
COST (NET)
Historic High Country
Bulletin
Varies
1
$700-$1400
1.0
4 Weeks
$223-$890/unit
Northeast Georgia Mountains
Bulletin
Varies
1
$800-$1200
1.0
4 Weeks
$223-$890/unit
Atlanta Metro
Bulletin
Varies
1
$100-$8000
1.0
4 Weeks
$223-$890/unit
Presidential Pathways
Bulletin
Varies
1
$600-$2000
1.0
4 Weeks
$223-$890/unit
Historic Heartland
Bulletin
Varies
1
$800-$2000
1.0
4 Weeks
$223-$890/unit
Classic South
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
$800-$2000
$500-$800
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
$74
Plantation Trace
Bulletin
Varies
1
$800-$1000
1.0
4 Weeks
$223-$890/unit
Magnolia Midlands
Bulletin
Varies
1
$800-$1000
1.0
4 Weeks
$223-$890/unit
The Georgia Coast
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
$800-$3000
$500-$800
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
$74
Notes:
In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production.
4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights.
Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production.
This cost out represents planning rates per market and is proprietary information.Actual rates will be based on inventory and market conditions at time of RFP.
Outdoor in Surrounding States
MARKETS OF ORIGINATION
Birmingham, AL
Jacksonville, FL
Orlando-Daytaona Beach, FL
Tallahasee, FL
Tampa Bay, FL
Charlotte, NC
Greenville-Spartanburg-Ashville,NC-SC
Raleigh Durham, NC
Charleston, SC
Nashville, TN
Knoxville, TN
Chattanooga, TN
AVG UNIT DEC AVG UNIT 7-DAY UNIT RATE
(WHERE
EOI (WHERE
PER PERIOD
AVAILABLE)
AVAILABLE)
(CLIENT NET)
321,053
$5,446
40,000
$1,030
MEDIA
TYPE
SIZE
(H x W)
# OF
UNITS
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
40,400
21,900
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
39,000
24,400
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
Bulletin
Poster
Varies
10'6" x 22'9"
Bulletin
Poster
UNIT
PRODUCTION
COST (NET)
# OF
PERIODS
PERIOD
TYPE
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
$3,600
$970
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
$5,500
$1,500
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
$2,000
$800
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
48,600
23,600
$4,129
$775
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
1
1
56,000
15,000
$7,500
$2,200
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Varies
10'6" x 22'9"
1
1
59,000
12,000
$5,500
$770
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
25,000
8,000
$5,500
$950
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
$6,300
$900
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
$4,180
$800
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
182,436
65,465
$3,465
$780
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
Bulletin
Poster
Varies
10'6" x 22'9"
1
1
100,691
45,620
$3,100
$775
1.0
1.0
4 Weeks
4 Weeks
$223-$890/unit
63,733
50,730
165,738
61,216
92,000
14,000
$74
$74
$74
$74
$74
$74
$74
$74
$74
$74
$74
$74
Notes:
In some markets, digital units may be available. Typically sold in :08 static spots, with zero out of pocket production.
4 week Rates are based on single units per market; discounts will apply for multiple units and multiple flights.
Bulletin production fees will vary based on size of unit proposed. Poster panels are $70/unit for production.
This cost out represents planning rates per market and is proprietary information. Actual rates will be based on inventory and market conditions at time of RFP.
CPM
$4
$6
$3
$2
$5
$2
$8
$4
$3
$1
$5
$5
$3
$2
$8
$4
$10
$4
$2
$2
$5
$3
$8
$4
Radio: Regional Reps
• Localized radio reaching each specific region
• Stations specific to each region will minimize the spill into surrounding regions
• News/Weather sponsorships
•
:15-seconds
• Example: (after the weather is read): “This weather report brought to you by XXX.”
followed by :15-seconds of provided copy
• The following program represents 1-week of News/Weather Sponsorships
• May purchase as many weeks as desired
• This proposal is the minimum recommended levels to adequately cover the
region, additional spots may be purchased to increase the reach if desired
METRO/
ST Non-Metro
RTA REGION
ATLANTA METRO RADIO
GA Atlanta, GA
Atlanta Metro
ATLANTA METRO RADIO
METRO/
ST Non-Metro
RTA REGION
CLASSIC SOUTH RADIO
GA Non-Metro
Classic South
GA Non-Metro
Classic South
GA Non-Metro
Classic South
SC Augusta GA
Classic South
GA Non-Metro
Classic South
GA Non-Metro
Classic South
GA Non-Metro
Classic South
GA Non-Metro
Classic South
GA Non-Metro
Classic South
CLASSIC SOUTH RADIO
METRO/
ST Non-Metro
RTA REGION
GEORGIA COAST RADIO
GA Savannah GA
Georgia Coast
GA Non-Metro
Georgia Coast
GA Non-Metro
Georgia Coast
GA Non-Metro
Georgia Coast
GA Non-Metro
Georgia Coast
SC Non-Metro
Georgia Coast
GEORGIA COAST RADIO
County
Radio
Station
All
WSB-FM
County
Radio
Station
Freq
Format
Johnson
Greene
Jenkins
Aiken
Jackson
Laurens
Wilkes
Wilkinson
Emanuel
WDBN-FM
WDDK-FM
WHKN-FM
WKXC-FM
WNGC-FM
WQZY-FM
WSGC-FM
WVKX-FM
WXRS-FM
107.9
103.9
94.9
99.5
106.1
95.9
105.3
103.7
100.5
Classic Rock
Oldies
Country
Country
Country
Country
Country
Urban Contemp
Country
County
Radio
Station
Freq
Format
Effingham
McIntosh
Camden
Pierce
Coffee
Beaufort
WEAS-FM
WHFX-FM
WKBX-FM
WKUB-FM
WOKA-FM
WUBB-FM
93.1
107.7
106.3
105.1
106.7
106.9
Urban Contemp
Rock
Country
Country
Country
Country
Freq
Format
98.5 AC
Spot
Weekly
Length # of Spots
:15
15
Spot
Weekly
Length # of Spots
:15
:15
:15
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
15
15
Spot
Weekly
Length # of Spots
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
Cost
Per Spot
Weekly
TOTAL
$180
$2,700
$2,700
RTA Weekly
TOTAL
Cost
Per Spot
$8
$9
$13
$41
$45
$19
$11
$16
$17
Cost
Per Spot
$18
$14
$9
$9
$12
$39
$122
$135
$189
$608
$675
$284
$162
$243
$257
$2,673
RTA Weekly
TOTAL
$270
$203
$135
$135
$176
$581
$1,499
METRO/
ST Non-Metro
RTA REGION
HISTORIC HEARTLAND RADIO
GA Macon GA
Historic Heartland
GA Non-Metro
Historic Heartland
GA Non-Metro
Historic Heartland
GA Non-Metro
Historic Heartland
GA Non-Metro
Historic Heartland
GA Atlanta, GA
Historic Heartland
GA Non-Metro
Historic Heartland
HISTORIC HEARTLAND RADIO
METRO/
ST Non-Metro
RTA REGION
HISTORIC HIGH COUNTRY RADIO
GA Non-Metro
GA Chattanooga TN Historic High Country
GA Non-Metro
GA Non-Metro
GA Non-Metro
GA Non-Metro
GA Non-Metro
GA Atlanta, GA
GA Atlanta, GA
GA Non-Metro
GA Non-Metro
HISTORIC HIGH COUNTRY RADIO
County
Radio
Station
Freq
Format
Bibb
Baldwin
Putnam
Morgan
Jackson
Fulton
Clarke
WDEN-FM
WKZR-FM
WMGZ-FM
WMOQ-FM
WNGC-FM
WSB-FM
WXAG-AM
99.1
102.3
97.7
92.3
106.1
98.5
1470
Country
Country
Hot AC
Classic Country
Country
AC
Black Gospel
County
Radio
Station
Freq
Format
Chattooga
Hamilton
Polk
Gilmer
Fannin
Floyd
Gordon
Fulton
Polk
Haralson
Whitfield
WATG-FM
WDEF-FM
WGAA-AM
WLJA-FM
WPPL-FM
WQTU-FM
WRBF-FM
WSB-FM
WTSH-FM
WWGA-FM
WYYU-FM
95.7
92.3
1340
101.1
103.9
102.3
104.9
98.5
107.1
98.9
104.5
Classic Hits
AC
Classic Hits
Classic Country
Country
AC
Classic Rock
AC
Country
Classic Hits
AC
Spot
Weekly
Length # of Spots
:15
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
Spot
Weekly
Length # of Spots
:15
:15
:15
:15
:15
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
15
15
15
15
Cost
Per Spot
RTA Weekly
TOTAL
$36
$7
$5
$7
$45
$180
$14
$540
$108
$68
$101
$675
$2,700
$203
$4,394
Cost
Per Spot
RTA Weekly
TOTAL
$7
$41
$7
$10
$6
$16
$18
$180
$36
$10
$12
$101
$608
$101
$149
$95
$243
$270
$2,700
$540
$154
$176
$5,136
METRO/
ST Non-Metro
RTA REGION
MAGNOLIA MIDLANDS RADIO
GA Non-Metro
Magnolia Midlands
GA Macon GA
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
GA Non-Metro
Magnolia Midlands
MAGNOLIA MIDLANDS RADIO
METRO/
ST Non-Metro
RTA REGION
NE GEORGIA MOUNTAINS RADIO
GA Non-Metro
NE GA Mountains
GA Non-Metro
NE GA Mountains
GA Non-Metro
NE GA Mountains
GA Non-Metro
NE GA Mountains
GA Non-Metro
NE GA Mountains
GA Non-Metro
NE GA Mountains
GA Atlanta, GA
NE GA Mountains
NE GEORGIA MOUNTAINS RADIO
County
Radio
Station
Freq
Format
Appling
Bibb
Wayne
Toombs
Evans
Telfair
Tattnall
Atkinson
Laurens
Tattnall
Coffee
Coffee
Bulloch
Telfair
WBYZ-FM
WDEN-FM
WIFO-FM
WLYU-FM
WMCD-FM
WMCG-FM
WOAH-FM
WPNG-FM
WQZY-FM
WRBX-FM
WULS-FM
WVOH-FM
WWNS-AM
WYSC-FM
94.5
99.1
105.5
100.9
107.3
104.9
106.3
101.9
95.9
104.1
103.7
93.5
1240
102.7
Country
Country
Country
Country
Talk
Classic Country
Urban Contemp
CHR
Country
S Gospel
S Gospel
Classic Hits
News
Hot AC
County
Radio
Station
Freq
Format
Habersham
Hart
Franklin
Stephens
Jackson
Rabun
Fulton
WCON-FM
WKLY-AM
WLHR-FM
WNEG-AM
WNGC-FM
WRBN-FM
WSB-FM
99.3
980
92.1
630
106.1
104.1
98.5
Country
Classic Country
Country
Oldies
Country
AC
AC
Spot
Weekly
Length # of Spots
:15
:15
:15
:15
:15
:15
:15
:15
:15
:10
:15
:15
:15
:15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
Spot
Weekly
Length # of Spots
:10
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
Cost
Per Spot
RTA Weekly
TOTAL
$5
$36
$7
$5
$14
$11
$5
$12
$19
$9
$9
$12
$13
$16
$68
$540
$111
$81
$216
$162
$68
$176
$284
$135
$135
$176
$189
$243
$2,582
Cost
Per Spot
RTA Weekly
TOTAL
$18
$8
$13
$9
$45
$11
$180
$270
$122
$196
$142
$675
$162
$2,700
$4,266
METRO/
ST Non-Metro
RTA REGION
PLANTATION TRACE RADIO
GA Non-Metro
Plantation Trace
GA Non-Metro
Plantation Trace
GA Valdosta GA
Plantation Trace
GA Non-Metro
Plantation Trace
GA Non-Metro
Plantation Trace
GA Non-Metro
Plantation Trace
AL Dothan AL
Plantation Trace
GA Albany GA
Plantation Trace
GA Non-Metro
Plantation Trace
GA Non-Metro
Plantation Trace
GA Non-Metro
Plantation Trace
PLANTATION TRACE RADIO
METRO/
ST Non-Metro
RTA REGION
PRESIDENTIAL PATHWAYS RADIO
GA Columbus GA
Presidential
GA Non-Metro
Presidential
GA Macon GA
Presidential
GA Non-Metro
Presidential
GA Non-Metro
Presidential
GA Non-Metro
Presidential
GA Atlanta, GA
Presidential
GA Non-Metro
Presidential
PRESIDENTIAL PATHWAYS RADIO
Pathways
Pathways
Pathways
Pathways
Pathways
Pathways
Pathways
Pathways
County
Radio
Station
Freq
Format
Cook
Seminole
Lowndes
Atkinson
Coffee
Decatur
Houston
Dougherty
Ben Hill
Thomas
Thomas
WDDQ-FM
WGMK-FM
WQPW-FM
WKAA-FM
WKZZ-FM
WMGR-AM
WOOF-FM
WQVE-FM
WRDO-FM
WSTT-AM
WTUF-FM
92.1
106.3
95.7
99.5
92.5
930
99.7
101.7
96.9
730
106.3
Talk
Oldies
AC
Country
CHR
Oldies
AC
Urban AC
Soft AC
Black Gospel
Classic Country
County
Radio
Station
Freq
Format
Muscogee
Sumter
Bibb
Meriwether
Sumter
Dooly
Fulton
Upson
WCGQ-FM
WDEC-FM
WDEN-FM
WFDR-FM
WISK-FM
WMGB-FM
WSB-FM
WTGA-FM
107.3
94.7
99.1
94.5
98.7
95.1
98.5
101.1
CHR
AC
Country
Country
Country
CHR
AC
Soft AC
Spot
Weekly
Length # of Spots
:10
:15
:15
:15
:15
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
15
15
15
15
Spot
Weekly
Length # of Spots
:10
:15
:15
:15
:15
:15
:15
:15
15
15
15
15
15
15
15
15
Cost
Per Spot
RTA Weekly
TOTAL
$27
$7
$14
$14
$12
$7
$41
$9
$12
$16
$9
$405
$108
$203
$203
$176
$108
$608
$135
$176
$243
$135
$2,498
Cost
Per Spot
RTA Weekly
TOTAL
$14
$16
$36
$9
$16
$18
$180
$14
$203
$236
$540
$135
$236
$270
$2,700
$203
$4,523
Georgia Public Broadcasting
•
•
•
•
•
•
2.6MM Georgians watch each week
1.6MM Atlantans watch each week
46% have stayed 10+ days in a hotel in the past 12 months
41% have taken 3+ domestic flights in the past 12 months
PBS was voted #1 most trusted institution in the nation for 10th consecutive year
242K viewers dine out at least twice per week
• Program highlights
• Broadcast: TV and Radio spots
• Production included
• Digital banners
Georgia Public Broadcasting
• Options include:
• :15 TV spots
• Creation/production of TV spots
• 35-word Radio spots
• 300x250 dedicated digital banner on GPB.org
• Final schedules TBD
Media Placement
Description
:15 TV spots
TV spot creation
35-word Radio spots
300x250 digital banner on GPB.org
Bonus
Primetime
Production of the :15 TV spot
ROS spots
Run of Site
:15 TV spots on Travel and Kids
Option 1:
$6,629
10 spots
Included
10 spots
6 months
20 spots
Option 2:
$8,799
15 spots
Included
15 spots
6 months
40 spots
Option 3:
$17,598
30 spots
Included
30 spots
12 months
60 spots
Meredith Let's Go TV Integration
• “Let's Go” in Atlanta & Company and 11Alive News on WXIA in Atlanta
•
Christine van Blokland will film and create a 2-minute Georgia integrated travel segment
for each of the participating Georgia Travel Regions
• Option 1: $17,153
•
•
•
Minimum 2-day shoot, 4 locations per day, production of segment
10 airings of 2-minute segment, divided between Atlanta & Company and 11Alive News
B-roll footage
• Market Overlay: $10,589 additional per market
•
10 airings of the 2-minute segment to air in an additional market. Market options are:
• Birmingham
• Columbia
• Greenville/Spartanburg
• Valdosta
• Auburn
• Chattanooga
APPENDIX
Southern Living
• Partner rates for ads outside the special sections
•
•
Circulation: GA, FL, TN, SC, AL: 975,000
Rates include a 36% discount
Ad Size
2013 Rate
2014 Rate
Full Page, 4-Color
$58.543
$60,300
1/2 Page, 4-Color
$33,437
$34,440
Backpacker
• Added Value for 3x Full Page, 4-Color ads
• Inclusion in 3 e-Newsletters
• 160x600 ad within e-news
• 150,000 impressions per newsletter
450,000 total
Ad Size
Full Page, 4-Color 1x
2013 Rates
$13,765
2014 Rates
$14,178
Full Page, 4-Color 3x
$13,236
$13,633
1/2 Page, 4-Color 1x
$9,795
$10,089
1/2 Page, 4-Color 3x
$9,424
$9,707
DIGITAL OPTIONS
Summary Of
Digital
Options
Publisher
Category
Timing
Collinson
DreamPlanGo
Collective
MNI Networks
Trip Advisor
Scripps Network
Say Media
Meredith
Southern Living
AJC.com
CENTRO
USA Today.com
Weatherbug
Quantcast
ValueClick
Rock You
SpotXChange
Permission Data
Primary Targets
Primary Targets
Primary Targets
Primary Targets
Primary Targets
Primary Targets
Primary Targets
Primary + Epicurean
Primary + Epicurean
Resident Specific
Resident Specific
News & Weather
News & Weather
Data & Network
Data & Network
Data & Network
Video
Lead Generation
Fall 2013, Spring 2014, Fall 2014
3,4,5 Month Flights
Varies
Fall 2013
TBD
TBD
TBD
Fall 2013
TBD
Fall 2013
Spring 2014
Fall 2013
TBD
TBD
Primary Target Media
•
•
•
•
•
•
•
Collinson
DreamPlanGo
Trip Advisor
Scripps Network
Say Media
MNI Networks
Collective
•W25-54, married with children who enjoy travel to the
Southeast
• They are predominantly making the vacation
decisions for the family; however, their children
have a large impact on where they go/what they
do when they get there.
• Family vacations remain priority in spite of
economy, even brief family vacations are a
necessity.
•Enjoy doing research online prior to going on vacation —
looking for the best deals but also researching to be sure the
vacation will meet their expectations on convenience and
uniqueness. It’s less about cutting back on expenditures and
more about spending smarter.
Collinson
•
•
•
•
•
•
•
All options are for standard .jpg and/or flash ad sizes. Hosted rich
media (PointRoll) is supported.
All campaigns are geographically and demographically targeted.
Behavioral targeting is also available.
We optimize manually and are very flexible on all aspects of the
planned placement.
All placements are guaranteed above the fold.
Serving fees are not included in the rate.
We can accept tags from Doubleclick or any other vendors.
We are contracted with several networks that we have solid
relationships with. We run consistently every month.
Primary
Collinson Contd.
Online Banner Network
Flight Dates
Number of Impressions
Total Cost
Option 1
Fall 2013, Spring 2014 and/or
Fall 2014
600,000 impressions per flight
$3,172.50 per flight
Option 2
Fall 2014
1 million impressions per flight
Option 3
Fall 2014
2.1 million impressions per flight
Flight Dates
Number of Clicks
Total Cost
Option 1
Fall 2014
3,000 clicks per flight
Option 2
Fall 2014
Option 3
Fall 2014
Mobile Banner Network
•
•
•
Targets: Women 25-54, married with children, who enjoy travel to SE, can be customized by each co-op partner
Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired.
Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner
Primary
Collinson Contd.
Pre-roll Video
•
•
Flight Dates
Number of Clicks
Total Cost
Option 1
Fall 2014
Option 2
Fall 2014
Geo-targets: Can be customized by the partner as needed. Targeting can be tightened to zip code level if desired.
Online & Mobile Banner Package
•
•
•
Flight Dates
Number of Mobile Clicks
Total Cost
Option 1
Fall 2014
Option 2
Fall 2014
Geo-targets: Can be customized by the partner as needed. Targeting can be tightened down to zip code level if desired.
Channel Options: Travel, Beach Vacations, Girlfriend Getaways, Eco-Tourism, Weddings, Weather, to be chosen by partner
Primary
DreamPlanGo
•
DreamPlanGo is a website and social media community that inspires
people to travel and discover new places.
•
•
•
Audience: Over 420,000 highly-engaged travel enthusiasts
Engagement: Fresh, daily content and an exploding social media community
Experience: Client successes include Air France, Carnival Cruise Lines, Caesar’s and many
more.
Package 1
Package 2
1 Custom Feature Article
- Includes 590x320 photo
1 Custom Feature Article
1,200 Guaranteed, Unique Consumers
2,250 Guaranteed, Unique Consumers
- Enhanced Photo Gallery w/ up to 5 images
Package 3
1 Integrated Content Feature Page
- Enhanced Photo and Video Gallery units
- Custom developed ads and widgets
Minimum 5,720 Unique Consumers
Additional Campaign Promotion:
- 2 Promotions to Facebook, Twitter & Pinterest
Campaign Consultation & Strategy
Expert Team
Expert Team
Expert Team
- Dedicated Account Manager
- Senior Copywriter
3 month flight (campaign support)
- Detailed engagement & performance reporting
- Performance review and creative optimizations
Total Investment: $3,172.50
Primary
- Senior Copywriter
- Senior Copywriter
- Senior Designer
Total Investment: $5,287.50
Total Investment: $10,575
Collective
CONTENT
AUDIENCE
Premium content
relationships
Data sciences and
audience targeting
expertise
MULTI-SCREEN
CREATIVE & HIGH IMPACT
Streamlined services
across all platforms
High impact placements
and engaging creative
solutions
INNOVATION
RESEARCH
Cross-media innovation
including exclusive
relationship w/ Rentrak
Strategic measurement
solutions with all major
partners
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost
Structure
Collective
Audience Optimizations to the most responsive audiences with LookA-Like Modeling and Site Retargeting
Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA,
MS, NC, SC, TN, VA, WV)
Standard Flash
300x250, 728x90, 160x600
09/01/13
12/31/13
CPM
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost
Structure
Collective
Audience Optimizations to the most responsive audiences with LookA-Like Modeling and Site Retargeting
Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA,
MS, NC, SC, TN, VA, WV)
Standard Flash
300x250, 728x90, 160x600
2/1/2014 or
9/1/2014
5/31/2014
or
12/31/2014
CPM
Primary
Data
Net IMPS
2,222,222
Net IMPS
1,111,111
Total
$5,287.50
Total
$2,643.75
Collective Contd.
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost
Structure
Net IMPS
Total
Custom Audience Profile: Southern Traveling Mom
Demo Targeting: Women 25-54 w/ Children, HHI $50k+
Behavioral Targeting: Frequent Southeast Travelers, Family Planners, Bargain Hunters,
Family Oriented
Social Targeting: Parents of Children and Teens, Active Online Participant, Heavy
commenting and sharing of family and travel, discuss Southeast travel
Search Targeting: Individuals searching for long-weekend getaways, staycations, family
events and summer activities, Southeastern & Georgia-specific travel destinations
Purchase Targeting: In-market Georgia Travelers, Recent Purchasers of local vacation
packages, theme park tickets, water park tickets and museum passes.
Competitive Conquesting: Individuals researching travel in neighboring states
Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and
Site Retargeting
Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN,
VA, WV)
Standard Flash
300x250, 728x90, 160x600
2/1/2014 or 5/31/2014 or
9/1/2014
12/31/2014
CPM
Standard Flash
300x250, 728x90, 160x601
2/1/2014 or 5/31/2014 or
9/1/2014
12/31/2014
CPM
1,470,588
$5,287.50
Collective
Custom Audience Profile: Southern Travelers
Demo Targeting: Adults 25-54
Behavioral Targeting: Frequent Southeast Travelers, Travel Enthusiasts, Foodies, Golf
Enthusiasts, History Buffs and Adventure Seekers
Social Targeting: Young Adventurous Adults who are Active Online Participant, Heavy
commenting and sharing of family and travel, discuss Southeast travel
Search Targeting: Individuals searching for long-weekend getaways, staycations, family
events and summer activities, Southeastern & Georgia-specific travel destinations
Purchase Targeting: In-market Georgia Travelers, Recent Purchasers of local vacation
packages, theme park tickets, water park tickets and museum passes.
Competitive Conquesting: Individuals researching travel in neighboring states
Audience Optimizations to the most responsive audiences with Look-A-Like Modeling and
Site Retargeting
Geo-Targeted to the Travel South Region States (AL, AR, GA, KY, LA, MS, NC, SC, TN,
VA, WV)
$5,287.50
$10,575.00
Totals
Primary
1,470,588
Data
MNI Ad Network
•
MNI Ad Network Snapshot
•
•
•
•
•
•
•
Monthly Unique Visitors: 148 million
Total Reach: 67%
Monthly Page Views: 5.7 billion
Average Minutes per Visit: 5.5
Male / Female: 48% / 52%
HHI $75,000+: 48%
Spongecell Creative – Great for Resale
Source: comScore, January 2013.
Property Name
MNI Ad Network
Media Totals:
Primary
Market
AL, AR, GA, KY, LA, MS,
NC, SC, TN, VA, WV
Creative Execution
Placement
Ad Unit Size Total Impressions
Total Net
Investment
Start
Date
End Date
Demo Target: W25-54, married with children
in the Household
300x250,
728x90,
160x600
581,395
09/01/13 09/30/13
Contextual Targeting: Family & Parenting,
Travel, Food & Beverage, Sports
300x250,
728x90,
160x600
431,034
09/01/13 09/30/13
Custom Channel: Travel, News, Food, Active
Lifestyle
300x250,
728x90,
160x600
431,034
09/01/13 09/30/13
Custom Audience: In market for family
vacations and frequent travelers (Includes
RTG)
300x250,
728x90,
160x600
43,304
09/01/13 09/30/13
SpongeCell
1,486,768
$10,575.00
Trip Advisor
•
Partner package 1:
•
•
•
•
•
Partner package 2:
•
•
•
•
Georgia Destination Content Rotation (Channel Rotation)
AL, SC, NC, TN, MS Destination Content Rotation with GA IP's
Rotation within State level Fixed DMO Sponsorship
$10,575 per partner
AL, SC, NC, TN, MS Destination Content Rotation with GA IP's
$5,287.50 per partner
Partner package 3:
•
•
Primary
$3,172.50 per partner
Scripps Network
$5,287.50
$10,575.00
• TravelChannel.com ROS
media
• Behavioral Targeting
based on desired
audiences (slide 13)
• Run of Network media
• TravelChannel.com
Targeted and ROS media
• Behavioral Targeting
based on desired
audiences (slide 13)
• Run of Network media
408K impressions
830K impressions
Primary
Say Media
Primary
Say Media Contd.
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
AdFrames Display_Mothers, 25-54 + Geo
300x600
9.01.13
12.31.13
CPE
3,614
Adframes Display is billed on Cost Per Engagement. Engagements are guaranteed.
300x600
2.01.14
5.30.14
CPE
1,807
Spark Video is billed on Cost Per Engagement. Engagements are guaranteed.
300x600
9.01.14
12.31.14
CPE
3,614
Mobile Tablet is billed on Cost Per Engagement. Engagements are guaranteed.
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
300x600
9.01.13
12.31.13
CPE
2,410
300x600
2.01.14
5.30.14
CPE
1,205
300x600
9.01.14
12.31.14
CPE
2,410
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
300x600
9.01.13
12.31.13
CPE
1,205
300x600
2.01.14
5.30.14
CPE
602
300x600
9.01.14
12.31.14
CPE
1,205
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
300x600
9.01.13
12.31.13
CPE
753
300x600
2.01.14
5.30.14
CPE
301
300x600
9.01.14
12.31.14
CPE
753
Total:
Total:
Total:
Total:
Primary
Net Engagements
9,035
Net Engagements
6,025
Net Engagements
3,012
Net Engagements
1,807
Total
Notes
$15,862.50
Total
Notes
$10,575.00
Total
Notes
$5,287.50
Total
$3,172.50
Notes
EPICUREAN + PRIMARY
Meredith
•
Elevate your brand offerings among the areas
most visited by Meredith’s loyal daily readers.
Run-of-network inventory, lowest CPM, no
manual targeting
300x250 and 728x90 ad units are optimized on
the fly to maximize click through rates and appear
in highest performing areas
Sites: available across Meredith Digital
•
•
•
Placement
Site
Start Date
End Date
Placement Size
Impressions
-
Meredith Digital
Custom Sweepstakes (includes promotional unit
creation)_Production
TBD
TBD
-
Meredith Digital
Sweepstakes Promotional Media_300x250 (Geo-targeted to: )
TBD
TBD
300x250
150,000
Meredith Digital
Sweepstakes Promotional Media_728x90 (Geo-targeted to: )
TBD
TBD
728x90
150,000
Meredith Digital
Best Performing Channel Targeting on Meredith Digital_GeoTargeted to: TBD_300x250
TBD
TBD
300x250
333,561
Meredith Digital
Best Performing Channel Targeting on Meredith Digital_GeoTargeted to: TBD_728x90
TBD
TBD
728x90
333,561
GRAND TOTAL
Epicurean
967,122
Primary
Cost
$13,218.75
Meredith Contd.
Placement
Site
Start Date
End Date
Placement Size
Impressions
Rate
Meredith Digital
Best Performing Channel Targeting on Meredith
Digital_Geo-Targeted to: TBD _300x250
TBD
TBD
300x250
455,373
$11.40
Meredith Digital
Best Performing Channel Targeting on Meredith
Digital_Geo-Targeted to: TBD_728x90
TBD
TBD
728x90
455,373
$10.56
910,746
$10.98
GRAND TOTAL
Epicurean
Primary
Cost
$10,575.00
Southern Living
•
•
•
They Fit Your Target
•
•
•
•
1 in 6 are women 25-54, married with any children
They are 51% more likely than the average U.S. to have visited the Southeast L2Y
57% more likely to plan a leisure trip online L30D
30% reside in your target states of AL, AR, GA, KY, LA, MS, NC, SC, TN, VA and WV
•
•
•
•
42% are members of an airline reward program
33% are members of a hotel reward program
Nearly 1 in 3 have stayed at a hotel/motel for vacation L3M
58% more likely than the average U.S. online consumer to have flown for a domestic vacation L3M
•
•
•
•
•
55% do any online travel shopping
39% shop for hotel/motel reservations
38% shop for airline tickets/reservations
92% more likely to shop for vacation packages
58% more likely to shop for car rental
They Are Frequent Travelers
They Are Likely to Shop Online for Travel Products
Description
Ad Unit
Start Date
End Date
Cost Type
Impressions
Comprehensive Banner rotation across SouthernLiving.com,
Geo-targeted to AL, FL, GA, SC, TN
728x90
9/1/2013
10/31/2013
CPM
507,692
Comprehensive Banner rotation across SouthernLiving.com,
Geo-targeted to AL, FL, GA, SC, TN
300x250
9/1/2013
10/31/2013
CPM
493,269
1,000,962
Epicurean
Primary
Total Cost
$15,862.50
GEORGIA RESIDENT SPECIFIC
AJC.com
•
•
95+ million average monthly page views
23 million average monthly visits
•
•
•
•
59% of AJC readers and AJC.com visitors stay overnight in other parts of GA
58% stayed overnight at the Georgia Coast
58% stayed overnight in North Georgia Mountains
58% stayed overnight in the Atlanta Metro area
Date
Section
ajc.com Behavioral
Targeted ads
Monthly
Totals
Ad Size
300x250 / 728x90
Impressions
Cost
300,000.00
Notes
Travel/Entertain
Behavioral
Target ads
$3,172.50
Date
Monthly
Wednesday
Totals
Date
Monthly
24 Hours
Wednesday
Totals
Resident Specific
Section
Ad Size
ajc.com Behavioral
Targeted ads
300x250 / 728x90
Travel Newsletter
Text Link
Cost
Notes
Travel/Entertain
Behavioral
Target ads
20,000 opt in users
NA
$5,287.50
1 Wednesday per month
Ad Size
Impressions
Cost
300x250 / 728x90
500,000.00
Notes
Travel/Entertain
Behavioral
Target ads
Weekend Sliding
Billboard- 24 hrs
NA
$10,575.00
1 Wednesday per month
Section
ajc.com Behavioral
Targeted ads
ajc.com Behavioral
Targeted ads
Travel Newsletter
Sliding Billboard
Text Link
Impressions
500,000.00
Est. 500,000
21,000 opt in users
CENTRO
•
What is the Centro Brand Exchange
•
•
The Centro Brand Exchange is an invite-only exchange that provides access to local sites.
Benefits / Advantages
•
•
•
Simplified multi-market local buys
Ability to apply advanced audience targeting
Efficiently priced inventory that compliments site direct and/or high impact campaigns
Resident Specific
CENTRO Contd.
Site
Market
BrandExchange.net
Placement
Unit/Size
Start Date
End Date
Cost Structure
BrandExchange.net
National
ROS: Market List (Sept-Dec 13)
BrandExchange.net
National
ROS: Market List (Feb-May 14)
BrandExchange.net
National
728x90,
300x250,
160x600
728x90,
300x250,
160x600
728x90,
300x250,
160x600
09/01/2013 12/31/2013
CPM
1,025,846
02/01/2014 05/31/2014
CPM
1,025,538
09/01/2014 12/31/2014
CPM
1,025,538
SUBTOTAL:
Site
BrandExchange.net
Net IMPS
Total
National
Market
Placement
Unit/Size
Start Date
End Date
Cost Structure
3,076,922
$10,575.00
Net IMPS
Total
National
BrandExchange.net
National
728x90,
300x250,
160x600
09/01/2013 12/31/2013
CPM
769,231
BrandExchange.net
National
ROS: Market List (Feb-May 14)
728x90,
300x250,
160x600
02/01/2014 05/31/2014
CPM
769,231
SUBTOTAL:
Site
Market
BrandExchange.net
National
BrandExchange.net
National
Placement
Unit/Size
Start Date
End Date
728x90,
300x250,
160x600
09/01/2013 12/31/2013
Cost Structure
CPM
SUBTOTAL:
Resident Specific
1,538,462
$5,287.50
Net IMPS
Total
923,077
923,077
$3,172.50
NEWS & WEATHER
USA Today.com
•
USA TODAY Travel is the trusted source of the most up-todate travel news, information, inspiring destination content
and tips to help the influential on-the-go consumer navigate
their daily lives.
Website
Webpage
Ad Slot
Targeting
Start Date
End Date
Impressions
Offer Type
Cost Type
(CPM/CPD/Flat)
USA Today.com
Dual Platform Run of Life
300x250
State - AL, AR, GA, FL, KY, LA,
MS, NC, SC, TN, WV, VA
9/1/2013
12/31/2013
130,000
Standard
CPM
USA Today.com
Dual Platform Run of Travel
300x250
9/1/2013
12/31/2013
149,717
Standard
CPM
USA Today.com
Dual Platform ROS transition
transition
9/1/2013
12/31/2013
100,000
Standard
CPM
Gannett Digital
RON
300x250 & 728x90
9/1/2013
12/31/2013
595,000
Standard
CPM
TOTAL:
974,717
News
Net Investment
$10,575.00
WeatherBug
•
People plan their days, travel plans, and rely on severe weather
alerting through readily accessible local or global weather
information on WeatherBug.com, the WeatherBug Desktop
Application and a vast array of mobile devices.
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
Net IMPS
WeatherBug.com
Rectangle_WeatherBug Desktop Application Geo-Targeted_Demo Targeted
300x250
04/01/14
05/25/14
CPM
230,769
WeatherBug.com
iPhone & Android Application_Geo-targeted Mobile Banners
320x50, 240x40,
480x80
04/01/14
05/25/14
CPM
230,769
Total Spring CPM
461,538
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
Net IMPS
WeatherBug.com
300x250
04/01/14
05/25/14
CPM
307,692
WeatherBug.com
Rectangle_WeatherBug Desktop Application & Website Geo-Targeted_Triggered to Inclement
Weather Conditions in user's location
300x250
04/01/14
05/25/14
CPM
153,846
WeatherBug.com
Leaderboard_Geo-targeted_Added Value
728x90
04/01/14
05/25/14
Added Value
25,000
WeatherBug.com
320x50, 240x40,
480x80
04/01/14
05/25/14
CPM
363,636
WeatherBug.com
iPhone & Android Application_Geo-targeted Mobile Banners - Added Value
320x50, 240x40,
480x80
04/01/14
05/25/14
Added Value
25,000
Total Spring CPM
News
875,175
Weather
Total
$3,172.50
Total
$5,287.50
WeatherBug Contd.
Site URL
Placement/Section
Unit/Size
Start Date
End Date
Cost Structure
WeatherBug.com
BrandWrap Leaderboard/Skin_Geo-Targeted_Demo Targeted
300x250
04/01/14
05/25/14
CPM
208,333
WeatherBug.com
BrandWrap Rectangle_Geo-Targeted_Demo Targeted
300x250
04/01/14
05/25/14
Added Value
104,167
WeatherBug.com
300x250
04/01/14
05/25/14
CPM
461,538
WeatherBug.com
Rectangle_WeatherBug Desktop Application & Website GeoTargeted_Behaviorally Targeted (specific BT TBD based on Client Request)
300x250
04/01/14
05/25/14
CPM
100,000
WeatherBug.com
Leaderboard_Geo-targeted_Added Value
728x90
04/01/14
05/25/14
Added Value
75,000
WeatherBug.com
320x50, 240x40,
480x80
04/01/14
05/25/14
CPM
545,455
WeatherBug.com
iPhone & Android Application_Geo-targeted Mobile Banners - Added Value
320x50, 240x40,
480x80
04/01/14
05/25/14
Added Value
75,000
WeatherBug.com
iPad Application_Geo-targeted Banners
728x90, 300x250
04/01/14
05/25/14
CPM
71,429
Total Spring CPM
News
Net IMPS
1,640,922
Weather
Total
$10,575.00
DATA & NETWORK
Quantcast
•
•
Create a custom Georgia Tourism Audience Model.
Locate and target users to increase overall traffic to
Exploregeorgia.com, orders and downloads of the Official State
Travel Guide, sign-ups for eNewsletter, and downloads of Partner
or regional guides.
Placement/Section
Unit/Size
Start Date
End Date
Cost
Structure
Quantcast
Georgia Tourism Lookalike Model - Package
Variable
09/01/13
12/31/13
CPM
Quantcast
Georgia Tourism Lookalike Model - 160x600
160x600
09/01/13
12/31/13
CPM
Quantcast
300x250
09/01/13
12/31/13
CPM
Quantcast
728x90
09/01/13
12/31/13
CPM
Site URL
TOTALS
Data & Network
Net IMPS
Total
2,500,000
$10,575.00
2,500,000
$10,575.00
ValueClick
• Display Strategy & Tactics
•
•
•
•
•
•
•
Audience Targeting: Behavioral targeting to reach Mom Vacation Planners,
Foodies, Golf Enthusiasts, Young, Active & Adventurous, History Buffs, etc.
with ValueClick’s Internal Proprietary data, combined with 3rd party data
Lookalike Model Targeting: Find users similar to existing GDEcD travelers
Over-Indexing Channels: Target media to highest-indexing & relevant content
channels & sites
Performance Media: Cost-efficiently run your media with great scale across
ValueClick’s premium inventory
Site Retargeting: Drive users back to site for repeat visitation & influence
qualified consumers to download travel guides, eNewsletter sign ups and/or
engage in other areas of the site
Search Retargeting: Target users searching for relevant keywords from your
SEM list or competing states
Geo-Targeting: Utilize geo-targeting to find consumers within geographically
targeted areas
Data & Network
ValueClick Contd.
Flight
Sep-Dec '13; Feb-May
'14, Sept-Dec '14
Targeting
Total Units
Pricing
Structure
Behavioral Targeting to Mom Vacation Planners, Foodies,
Golf Enthusiasts, Young, Active & Adventurous, History
Buffs + Lookalike Model Targeting + Over-Indexing Demo
Targeted Channels + Site & Search Retargeting
2,207,792
CPM
Performance Media RON
1,200
CPC
TOTAL:
2,208,992
Flight
'14, Sept-Dec '14
$
Targeting
Total Units
Pricing
Structure
1,000,000
CPM
Performance Media RON
741
CPC
TOTAL:
1,000,741
Targeting
Total Units
Pricing
Structure
'14, Sept-Dec '14
722,892
CPM
Data & Network
722,892
10,575
Total
Cost
$
Flight
TOTAL:
Total
Cost
5,288
Total
Cost
$
3,173
RockYou
•
•
•
•
•
All media will be targeted via Facebook Registration Data to W25-54
Transparent, safe delivery
Custom alignment with Georgia on My Mind brand messaging
Efficient pricing due to RockYou owning & operating our games
Added Value Vizu Awareness or Intent to Travel to Georgia Survey
Placement
Flight 1
Brand Static or Flash Leaderboards, Targeted to W25-54, Geo-targeted
Brand Static or Flash Medium Rectangles, Targeted to W25-54, Geo-targeted
Added Value: Social Ads, Targeted to W25-54, Geo-targeted
Flight 2
Flight 3
Data & Network
Size
Start
End
728x90
300x250
728x90
9/1/2013
9/1/2013
9/1/2013
12/31/2013
12/31/2013
12/31/2013
728x90
300x250
728x90
728x90
300x250
728x90
2/1/2014
2/1/2014
2/1/2014
9/1/2014
9/1/2014
9/1/2014
5/31/2014
5/31/2014
5/31/2014
12/31/2014
12/31/2014
12/31/2014
Cost Type Impressions
CPM
CPM
AV
CPM
CPM
AV
CPM
CPM
AV
Cost
600,000
600,000
200,000
1,400,000
$3,172.50
600,000
600,000
200,000
1,400,000
$3,172.50
600,000
600,000
200,000
1,400,000
$3,172.50
RockYou Contd.
Placement
Flight 1
Flight 2
Flight 3
Placement
Size
Start
End
Cost Type
728x90
300x250
728x90
9/1/2013
9/1/2013
9/1/2013
12/31/2013
12/31/2013
12/31/2013
CPM
CPM
AV
728x90
300x250
728x90
728x90
300x250
728x90
2/1/2014
2/1/2014
2/1/2014
9/1/2014
9/1/2014
9/1/2014
5/31/2014
5/31/2014
5/31/2014
12/31/2014
12/31/2014
12/31/2014
CPM
CPM
AV
CPM
CPM
AV
Impressions
1,111,111
1,111,111
400,000
2,622,222
$5,287.50
1,111,111
1,111,111
400,000
2,622,222
$5,287.50
1,111,111
1,111,111
400,000
2,622,222
$5,287.50
Size
Start
End
Cost Type
Flight 1
728x90
9/1/2013
12/31/2013
CPM
2,500,000
300x250
9/1/2013
12/31/2013
CPM
2,500,000
728x90
9/1/2013
12/31/2013
AV
Impressions
Cost
1,000,000
6,000,000
Flight 2
728x90
2/1/2014
5/31/2014
CPM
2,500,000
300x250
2/1/2014
5/31/2014
CPM
2,500,000
728x90
2/1/2014
5/31/2014
AV
$10,575.00
1,000,000
6,000,000
Flight 3
728x90
9/1/2014
12/31/2014
CPM
2,500,000
300x250
9/1/2014
12/31/2014
CPM
2,500,000
728x90
9/1/2014
12/31/2014
AV
$10,575.00
1,000,000
6,000,000
Data & Network
Cost
$10,575.00
VIDEO
SpotXchange
•
1,000+ brands and 110 million unique visitors per month in
more than 45 countries
•
95%+ in-stream inventory – PC & mobile
•
2nd largest global marketplace of video ad inventory behind
Google/YouTube according to comScore
•
Leader in video RTB - 100% of our video ad
inventory is RTB-enabled
•
200+ video auctions per day
•
1,000+ publishers
Video
SpotXchange Contd.
(CPC) Georgia Tourism Partner Media Plan - $5,150
Line Item
RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting**
Total
(CPM) Georgia Tourism Partner Media Plan - $5,150
Line Item
RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting**
Total
(CPC) Georgia Tourism Media Plan - $10K
Line Item
RON OR RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting**
Total
(CPM) Georgia Tourism Media Plan - $10K
Line Item
RON Pre-Roll Video + Companion Banner* Demo Targeting with Geo Targeting**
Total
Video
CPC PLAN
Clicks
Total Spend
2,861
2,861
$5,287.50
CPM PLAN
Impressions Total Spend
429,167
214,583
643,750
$5,287.50
CPC PLAN
Clicks
Total Spend
5,556
5,556
$10,575.00
CPM PLAN
Impressions Total Spend
833,333
416,667
1,250,000
$10,575.00
LEAD GENERATION
Permission Data
•
Permission Data will
•
Find hand raising ‘travelers’ that are interested in visiting Georgia, as well as the
nine Regional Travel Associations (RTAs)
•
Attain their permission to collect their contact information
•
Validate the data
•
Deliver it to your database
Leads
Permission Data
Flight Date:
September- December 2013
Data Fields Collected:
First Name
Last Name
Email Address
Full Postal
Zip Code
Timestamp
IP Address
Additional Question 1
Additional Question 2
Geo-Targeting:
Leads
Alabama
Arkansas
Georgia
Kentucky
Lousiana
Mississippi
North Carolina
South Carolina
Tennessee
Virginia
West Virginia
•
Option 1: $3,172.50
•
•
Option 2: $5,287.50
•
•
1,000 Leads
1,667 Leads
Option 3: $10,575.00
•
3,525 Leads
OTHER
Facebook
• Support promotional posts, i.e. festivals or
special attractions with page post ads to drive
engagement with the post.
• Minimum Spend: $3,172.50
•
Facebook Page Required
SpongeCell
•
•
Grant Resale must include SpongeCell creative application.
SpongeCell is included in ValueClick and MNI.
Example Creative
Georgia Tourism
Prioritize
Georgia Department of Economic Development
FY14 Georgia RTA Co-Op Marketing
Program Options – GROUP TOUR
Summary of Options
Option Print Partner
Opportunity
Available Timing
Ma y 2014
Fa l l , Spri ng
2013: Sep, Nov
2014: Ja n, Ma r, Ma y, Sep, Nov
1: Ful l Pa ge, 1/2 Pa ge
2013: Nov
2014: Ja n, Feb, Nov
2: Spons ored Fea ture wi th Edi tori a l
TBD
1: Ful l Pa ge,1/2 Pa ge
Fa l l , Spri ng
2: ITB Da i l y
Ma y 2014
1: Georgi a Va ca ti on Ba gs
Annua l
2: Tra de Show Pres ence
Annua l
Partner
Partner Rates
Minimum Full Page 1/2 Page
1
2
3
The Group Tra vel Lea der
Group Tour Ma ga zi ne
Tea ch & Tra vel
Speci a l Secti on wi th Edi tori a l
Ful l Pa ge,1/2 Pa ge
Ful l Pa ge,1/2 Pa ge
3
1
1
$3,582
$4,730
$5,513
$2,250
$3,265
$3,401
4
Sel l i ng Long Ha ul (UK)
Opti on
1
$5,660
$3,119
5
6
7
8
9
Sel l i ng Long Ha ul (UK)
fvw (Germa ny)
fvw (Germa ny)
Mi l l s Ma rketi ng Group
Mi l l s Ma rketi ng Group
Opti on
Opti on
Opti on
Opti on
Opti on
1
1
1
1
1
$7,545
$8,005*
----
$4,156
$5,189*
$4,299*
---
* Rates subject to change based on currency exchange rate at the time of booking.
Contact Information
Group Tour
The Group Travel Leader
Group Tour Magazine
Teach & Travel
Selling Long Haul (UK)
fvw (Germany)
Mills Marketing Group
Rep Contact
Email
Kelly Tyner
Marlene Smith
Kary Moening
Sally Parker
Alison Juranville
Jeffrey Mills
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
GROUP TOUR
The Group Travel Leader
•
Circulation: 20,000
•
Program Highlights
•
•
•
•
•
•
•
•
•
•
•
Georgia Special Section within May 2014 issue
Each participating region will receive
• Editorial about the region, number of editorial pages dependent on ad size
• An intro page specific to the region
Minimum of 3 participating regions to create this section
Rates
• 1/2 Page, 4-Color: $2,250
Added Value
Editorial written by publication’s editorial staff with photography provided by the region
• Full Page advertisers receive 3 pages of editorial
• 1/2 Page advertisers receive 2 pages of editorial
Photo slideshow (up to 10 slides) on www.grouptravelleader.com for one year
Up to five itineraries on the Itinerary page on www.grouptravelleader.com for one year
Each co-op advertiser will receive a free Partners Link on their website for one year
One video (640 X 360 pixels) on www.grouptravelleader.com for one year
Partners Link on www.grouptravelleader.com for one year - includes logo and contact info
Group Tour Magazine
•
•
•
•
•
545 leads generated in FY13
Every issue contains editorial specific to Georgia
Reaches tour planners constructing travel itineraries for adult leisure groups
Advertisements, editorial and itineraries clustered by state for maximum impact
Circulation: 15,626
•Added Value
•
•
•
Guaranteed Inquiries/leads
Guaranteed placement within Georgia Editorial
Social Media placements
•Additional Added Value for each partner placing 3 or more insertions
•
•
Full Web Page on www.grouptourmagazine.com
Editorial available on home page of www.grouptourmagazine.com
Frequency
1x Rate
2x Rate
3x Rate
1x Rate
2x Rate
3x Rate
Full Page, 4-Color
$4,592
$4,133
$3,759
$4,730
$4,256
$4,020
1/2 Page, 4-Color
$3,180
$2,862
$2,702
$3,265
$2,947
$2,783
Teach & Travel
• Official publication of SYTA, distributed to educators and student travel planners,
SYTA members, and SYTA tour operators nationwide, including Canada
• Reach SYTA tour operators who plan travel for 2MM+ students and spend $1.5B in
travel each year
•
•
15% discount for STYA members
Total circulation 40,000; published 5x a year (Jan, Mar, May, Sept, Nov)
• Added Value
•
•
•
Inclusion in social media post(s)
Placement in the digital issue of the publication
Inclusion in Advertiser Index: name, website, page number of ad
2013 & 2014 Rates
1x Rate
2x Rate
3x Rate
Full Page, 4-Color
$5,513
$5,313
$4,976
1/2 Page, 4-Color
$3,401
$3,233
$2,835
UK: Selling Long Haul
•
Circulation: 14,925
•
OPTION 1
• Ad in any/all of the following:
• January: Travel South report
• February: Southern States
• November: USA Travel Planner
2013 & 2014 Rates
1x Rate
2x Rate
3x Rate
Full Page, 4-Color
$5,660
$5,282
$4,904
1/2 Page, 4-Color
$3,119
$2,910
$2,700
• Rates listed to the right
•
OPTION 2
• Sponsored dedicated feature on destination profile, attractions, etc.
• Space can be laid out with a combination of an ad and editorial in the following ways
• Four page feature includes Full Page ad: $7,545
• Two page feature includes 1/2 Page ad: $4,156
• OPTION 2 Added Value: editorial for the feature written by the staff in the voice of
the publication
•
Added Value for Both Options
• Inclusion in e-blast
• Georgia listing and link in the “Selling Tip” section on the
www.sellinglonghaul.com homepage
Germany: fvw
• Semi-monthly magazine, highest reach to German travel agencies (53%)*
• Circulation: 31,582
• OPTION 1
• Rates
• Half Page, 4-Color: $5,189
• Note: rates subject to change based on currency exchange rate at time of booking
• OPTION 2
• ITB Daily: distributed at ITB, the world's largest travel and tourism fair
• 5-day event held in Berlin
• Official event supplement - news, background, overview’s of events key topics
• One issue published each day, 5 total
• 25,000 copies of each issue will be distributed in English and German
• Full Page, 4-Color: $6,452 per issue/day
• 1/2 Page, 4-Color: $4,299 per issue/day
*Source: Project M. Luneburg: representative survey among German travel agencies, May 2011
• Option 1:
• Creation of “GEORGIA Vacations” bag
• Two-sided plastic bag with sponsor logos. Each side can have
multiple logos
• $927 per side; approximately 7,500 – 8,000 bags
• First option given to annual account holders with MMG/Southern
Destinations
• Brochures of travel shows participants will be bagged and
distributed where MMG/Southern Destinations exhibits
• Option 2:
• Annual agreement for distribution of rack card, brochure or
visitor guide for RTAs, CVBs, Chambers of Commerce, hotels,
attractions, restaurants, retail businesses, non-profits and more
• Contact Jeff for travel show schedule
• Databases included from all shows except military bases
• AAA, Southern Women, Military, Golf, Senior, Snowbird,
Fairs/Festivals/Mass Gatherings, Home & Garden
• $4,606 – Guarantees 24 shows (last year, MMG/SD exhibited at
33 shows; all shows above 24 are added bonuses)
THANK YOU
92

Prioritize - Georgia Department of Economic Development

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