Dia 1 - Helsingin Sanomat

Helsingin Sanomat, 16 November,
2009
More informative and more engaging!
HS2010 – A more informative and engaging Helsingin Sanomat!
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Helsingin Sanomat will continue to be a quality newspaper that keeps its readers up to date
on events in Finland and abroad
Helsingin Sanomat will continue to be a newspaper for the masses aiming at a maximum
readership
Increased journalistic focus on the readers' perspective
Clearer separation between web and print media
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Same size
New layout
New typeface
Refined structure and ad spots
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”Helsingin Sanomat has to be accessible and
attractive. We create stories that people
understand and will take the time and effort to
read.”
Reetta Meriläinen, Editor-in-Chief
Content philosophy the HS2010 way
The reader's perspective
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Requires sensitivity and
knowing your reader.
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Relates to the reader's
needs: ”What information
does the reader need?”
Content philosophy the HS2010 way
Bringing order to chaos
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Well-arranged
presentation
Imagination
Keep it simple:
”This is what it is all
about.”
Content philosophy the HS2010 way
Varied and interesting contents
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Content to meet very varied demands.
Interest is an important journalistic criterion. This is
the life.
Content philosophy the HS2010 way
Insight
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Thinking: backgrounds, analyses,
explaining the world
Untrendy
Insights: in themes, narration,
illustration, focus
Content philosophy the HS2010 way
For democracy
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The newspaper watches
over power and guards
justice on behalf of and
with the authorisation of
the readers.
Public debate.
Why should I be
interested in this?
Pointing out meanings.
Content philosophy the HS2010 way
Standing out
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Having something that
others lack, e.g.,
correspondents
Smart approach to 'difficult'
themes = the Helsingin
Sanomat way
No compromise on quality
Education on the sly
Strong emphasis on better narration – on the web and on paper
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The ideal cycle: the alert, fast and accurate
news items on HS.fi are picked up by the
morning newspaper, which offers its own
news, new perspectives on the previous
day's news, analyses and background
information.
Emphasis on handling late night news.
On the web, speed defines the core
content (news), presentation is weboriented (video, sound, interactive maps
and graphics)
On the web, tools that make the news
experiential (calculators, candidate
selectors, tests)
Helsingin Sanomat will
continue to
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Be an international
quality newspaper.
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Provide content that
the others do not offer.
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Reveal pearls that do
not just appear.
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Help the reader
stand out from the crowd.
The most effective
advertising space
in the fastest mass media
in Finland
will remain as before
Helsingin Sanomat structure, 16 November, 2009
A
Section
B
Section
C
Section
D
Section
Weekdays
Saturday
Sunday
Front page (advertisement)
Editorial
Main news page
Weather (A4)
Domestic
City
Front page (advertisement)
Editorial
Main news page
Weather (A4)
Domestic
City
Front page (advertisement)
Editorial
Main news page
Weather (A4)
Domestic
City
Abroad
Kauppapaikka [Place of sales]
Economy
Travel advertisements
Sports
Culture
Kotikulmilla [On the corner]
People (incl. events)
Family notices
Letters to the editor (2 pages)
Theme: Life (Mon), Science
(Tue), Consumer (Wed), Food
(Thu), Travel (Fri)
Marketplaces
Comics
TV
Back page: TV programmes
A Section
B Section
C Section
D Section
Abroad
Kauppapaikka [Place of sales]
Economy
Travel advertisements
Sports
People (incl. events)
Kotikulmilla [On the corner]
People (no ad spot)
Family notices
Letters to the editor (2 pages)
Theme: Cars
Marketplaces
Comics
TV
Back page: TV programmes
A Section
B Section
C Section
D Section
Abroad
Kauppapaikka [Place of sales]
Sports
Travel advertisements
Culture
People (incl. events)
Family notices
Letters to the editor (2 pages)
Sunday
Marketplaces
Comics
TV
Back page: TV programmes
E Section
Economy
F Section
Home
Fresh look and new typeface
Ad spots in section A
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Front page
Weather, page A4
• 8 x 180 mm
• 4 x 180 mm
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New location!
Weather page 2009, price unchanged
Domestic
A7
City
Back page of section A
NEW!
• Minimum 1,000 pmm
• Price per millimetre in section A
Better place for the weather page:
- Only ad spot on the spread
- 98% read domestic news
Ad spots in section B unchanged
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Abroad
Kauppapaikka [Place of sales]
Economy (Mon-Sat)
Travel advertisements
Sports
Back page of section B
Ad spots in section C
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Culture
Kotikulmilla [On the corner]
People & Your City (Mon-Fri, Sun)
• The content of the People section
corresponds to previous Nimiä tänään.
Monday through Friday plus on Sunday the
first page includes information on events,
with an ad spot next to them:
• 2 x 150 mm
• 3 x 150 mm
• 4 x 150 mm
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Price per millimetre in section C
Family notices
Letters to the editor
• C-2, unchanged – only one ad on the page
• C-1
NEW!
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2 x 260 mm, 4 x 130 mm
4 x 260 mm, 8 x 130 mm
8 x 260 mm
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Price per millimetre in section C
NEW!
Ad spots in section D
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Themes (Mon-Sat)
• D1, 8 x 100 mm
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Four colour 6,200 €
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Black&white 4,616 €
NEW!
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Sunday (Sun)
Marketplaces
Comics
TV
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Page corner ad spot removed
Interior decoration 27 Nov. and Fashion Spot 11 Dec.
will be included in section A
New layout!
Themes in section D, Monday through Saturday
Helsingin
Sanomat has a
well-to-do
readership.
Helsingin Sanomat
is the most widely
circulated
newspaper in the
metropolitan area as
well as in Finland.
Helsingin Sanomat
is read all over the
country.