media kit 2016

MEDIA KIT 2016
CHATELAINE content that
lives WHere she WANTS IT,
when SHE WANTS IT.
Powerful brand that resonates with over
4 million engaged consumers across multiple
channels. Massive scale and distribution –
unmatchable integration potential.
mission statement
As Canada’s largest women’s brand, Chatelaine provides 5+ million women with fresh, thought-provoking
perspectives and inspired lifestyle solutions. Our award-winning editorials span topics from food, style
and home décor to politics, health and relationships. We deliver must-read features, personal stories,
creative ideas and practical tips to help women make the most of their full and busy lives. Chatelaine
now offers more cutting-edge reporting, fashion and beauty solutions, health and wellness advice and
easy, delicious recipes from our trusted kitchen than ever before. It’s our commitment to be Canada’s
most relevant and cherished women’s media brand.
FOOD
health
life
Chatelaine Food is Canada’s source
for fresh, delicious recipes, as well as
cooking tips, tricks and trends. We
create, develop and triple-test over
1,000 original recipes every year, and
the Chatelaine stamp of approval makes
them the most trusted in the industry.
Our recipes are designed to simplify,
without ever sacrificing on taste or the
enjoyment a great meal can bring—
whether it’s a quick weeknight dinner
or a leisurely weekend brunch with the
whole family.
Chatelaine Health delivers must-read
content about health and wellness to
Canadian women: It’s packed with indepth features on the latest news, firstperson experiences and expert advice,
as well as fitness trends and nutrition
tips. We let curiosity and women’s
shared experiences guide us as we seek
out stories and topics that impact our
readers’ lives, and help them strive for
wellness—mind, body and soul.
Chatelaine Life provides conversation
starters – stories that our readers
enthusiastically share with their family,
friends and colleagues, around tables
and online. With timely, reported
features, book reviews, personal essays
and profiles, Chatelaine Life engages,
inspires and challenges readers.
Featuring seasoned journalists and
acclaimed authors, we deliver thoughtprovoking stories that reflect the real
lives of Canadian women.
style
Chatelaine Home takes the mystery out
of decorating and provides readers with
tips and tricks to help them love where
they live. We deliver the latest design
trends, amazing product finds and expert
advice. Design inspiration lives alongside
practical solutions in our pages and our
editors encourage readers to create
a beautiful, well-organized space that
reflects their unique personal style and
needs, and those of their families.
Chatelaine Style is your source for
accessible, on-trend fashion and beauty.
We deliver the top style trends of the
moment, along with expert tips and
tricks for making them work in real
life, and on a real-world budget. Get
the latest on skin care, makeup, hair
care, fashion and accessories. Expertly
curated with rich visuals, our style pages
make fashion and beauty fun, exciting
and relatable.
HOME
CONSUMER PROFILE – English & French
$1.8
BILLION
Was spent on
furniture, home
accessories and
window treatments
in the past year
$350 MILLION
TOTAL READERS SPEND ON GROCERIES EACH WEEK
(22% of the total weekly spent by Canadian women)
TOTAL READERS SPEND
$79 MILLION
ON MAKEUP IN THE PAST 30 DAYS
(24% of the total makeup spending)
68%
Put extra effort
into entertaining
or preparing for
family celebrations
2.3 MILLION
OWN THEIR HOME
Source: Vividata Fall 2015
$81
TOTAL READERS SPEND
726,000
use at least
3 cosmetic
items daily
MILLION
on perfume for
themselves in
the past year
CONSUMER PROFILE HIGHLIGHTS – English
TOTAL READERSHIP
SOCIAL MEDIA
3,470,000*
age
Average
51
FOLLOWERS
5.3
Readers
spend over
68,240+
ChatelaineMagazine
47,700+
readers
35 mins
per copy
of their valuable time
with the magazine
2,931,000
@Chatelaine
493,300+
* FEMALE
AUD
%
REACH
Women 25 - 54
2.6M
23
Moms (women with kids <18)
876K
19
H.I.I $100K+
740K
25
Principal Grocery Shoppers
1.8M
25
$50+ on skincare/makeup past 30 days
620K
24
PMB Spring 2014 English Women 18+
Source: Vividata Fall 2015
AVERAGE
HOUSEHOLD
INCOME
chatelainemag
READERS (18+)
14,400
chatelainemag*
$82,784
7,200
chatelainekitchen*
* as of Jan 2016
CONSUMER PROFILE HIGHLIGHTS – french
TOTAL READERSHIP
821,000
*
age
Average
53
3
Readers
spend over
SOCIAL MEDIA
FOLLOWERS
54,400+
ChatelaineQC
readers
53 mins
16,200+
per copy
of their valuable time
with the magazine
@Chatelaine_qc
2,300+
635,000
* FEMALE
READERS (18+)
PMB Spring 2014 French Women 18+
AUD
%
REACH
Women 25 - 54
294
20
Moms (women with kids <18)
175
19
HII $75K+
229
22
Principal Grocery Shoppers
357
21
$50+ on skincare/makeup past 30 days
169
27
Source: Vividata Fall 2015
AVERAGE
HOUSEHOLD
INCOME
$69,336
chatelaineqc
6,300+
chatelaineQC*
* as of Jan 2016
2016 EDITORIAL CALENDAR – English
January
april
july
Person) | fashion Denim Guide | beauty
Winter-proof Your Skin | home Top Décor Trends
of 2016 | Food Baking Guide; Pantry Heroes |
health Health & Digestion | Special Feature
Survey: What Women Told Us About Love, Sex,
Health, Kids, Friendship and More
Spring Style Trends | beauty Perfecting Your
Base/Colour Correcting; Fragrance | home Bold
Décor; Global Decorating | Food No-Lettuce
Salads; Easter Breads | health Nutrition Guide
Summer) | fashion Swimsuit Guide +
Accessories | beauty Suncare 101; Hair
Removal | home Outdoor Entertaining and
Decorating | Food No Cook Meals | health
Body Image Challenges
february
fashion Mother Daughter Fashion/Style +
Athleisure | beauty Hair Guide (DIY Colour,
Cuts, Anti-Aging Haircare) | home All About
Colour +Paint Guide | Food Breakfast! |
health Running Guide: Couch to 5K
State Of Canadian Women Survey (Cover:
Ultimate Comfort Foods (Cover: Food) |
fashion Cozy Casualwear | beauty Brighten
Up/Pop of Colour | home Winter Comfort;
Chalet Chic | Food Comfort Food | health
Sex and Fatigue; Depression
march
Get Organized! (Cover: Home/Décor) |
fashion Spring accessories (best bags, shoes,
jewellery, nails) | beauty How to Layer Your
Skincare for AM/PM | home Tips and Tricks for
Simplifying & De-cluttering Your Space | Food
One-pot Wonders (Braising) | health The Health
Benefits of Leisure Time; Fertility
Subject to change.
Spring Style Trends (Cover: Food) | fashion
may
We Love Summer Guide (Cover: Style/
Get Outdoors! (Cover: Body/Health) |
august
june
Fashion’s Relaxed Silhouette’s | beauty DIY
Mani-Pedi | home 50 Best Décor Tricks (How-To
Guide) | Food Outdoor/Campfire Meals + Fruit
Pies | health Mindfulness: What it Means, How
to Get It | Special Feature Making the Most
of ‘Me Time’
Outdoor Entertaining (Cover: Food) |
fashion Breezy Summer Style (Must-Have
Pieces) | beauty Melt-Proof Makeup; No-heat
Hairdos | home Gardening Package | Food
Grilling Guide | health All About Breasts
Chill Out (Cover: Food) | fashion Embracing
september
Fall Trends/Beauty Awards (Cover: Style) |
fashion Fall Fashion Trends | beauty Annual
Beauty Awards | home Kitchens and Bathrooms
| Food Everything in Season | health Finding
Balance | Special Feature Fall Books Guide
October
Harvest Entertaining (Cover: Food) |
fashion The New Power Dressing (Work Style) |
beauty Game-Changing Beauty: New Tools/
Trends | home Seasonal Decorating Ideas for
Thanksgiving | Food Harvest Entertaining |
health Living with Pain | Special Feature
Work Package
november
Holiday Entertaining (Cover: Home/Food) |
fashion Winterize your Wardrobe; Best Boots of
the Season | beauty Seasonal Skincare SOS |
home Holiday Entertaining | Food Stress-Free
Party Menus | health Get A Better Night’s Sleep
december
Holiday/Gifts Guide (Cover: Cookies) |
fashion How to do Holiday Style | beauty The
Only 3 Makeup/Hair Tricks You Need This Season;
Fragrance Gifts | home Festive Decorating &
Craft Ideas | Food Cookies, Candies & Gifts |
health How to Cope With Stress | Special
Feature Holiday Gift Guide; Women of the Year
2016 EDITORIAL CALENDAR – FRENCH
January
The Entertaining Issue Women who make
us laugh. The return of the female québecois
comedienne. | Health All you need to know to
feel great! Sex, relationships, fitness, nutrition,
stress management… | Food A menu for the
cottage. Turkey left-over recipes. Service like a
pro: tricks to mastering a diner party décor. |
Décor 2016 trends. | FASHION & beauty
Cheap and chic fashion. Behind-the-scenes beauty
secrets from the pros.
February
The Sex Issue No BS! Are we lying on social
media? | Health The lack of libido in women. |
Food One skillet wonder. Quick & easy recipes.
Cooking without wasting. | Fashion & beauty
The 411 on Quebec designers. Beauty tips to look
great when the temperature drops.
March
The Nutrition Issue Nutrition now + what does
it mean to be a girl in 2016? | Health Intestinal
health. Boost your energy. | Food Nutrition
with the girls from Cuisine Futée. Vegan cooking.
Subject to change.
Italian recipes. Women’s wine party. | FASHION
& beauty Feature with Yoga Jean founder Eric
Wazana. Beauty feature on hair.
april
The Firsts Issue Québec celebs spill on their
firsts (sex, love, work, travels, etc). | Health
Sleeping 101. | Food Spring menu. All about
chocolate. | Décor Paint now. | Fashion
& beauty The key piece for spring. Beauty in
Québec: 3 entrepreneurs tell all.
may
Being a Mom in 2016 Living without kids. |
HEALTH Stress management. | FOOD Discover
the cuisine of Tel Aviv. Pasta and salads for spring. |
Fashion & beauty Wardrobe revamp: how to
stop buying the same thing all the time. Beauty
products to try now.
june
The Get Outside Issue Get outside! | Health
How nature impacts our health. | FOOD Patio
menu. | Décor Patio decor. | Fashion and
beauty SOS inspo: ladies with style inspire.
Non-invasive beauty tested by us!
JULY
The Ready for Summer Issue Entertaining
and activities: what to do? | Health Sex from
all angles. | FOOD 3 ingredient ice cream. BBQ
menu. | Décor Gardens / vegetable gardens.
| Fashion and beauty The prettiest summer
dresses. Every day vacation style (sun care, natural
makeup, effortless beauty). | TRAVEL Brazil,
before the Olympics.
AUGUST
The Get Lazy Issue Lazing around is beneficial...
Science is proving it! | HEALTH The benefits
of spare time. | FOOD Meals without a stove /
camping food (gone fishing). | Décor Summer
Interior TBD. | Fashion and beauty Tips for
laid back looks / Summer must-haves. How to love
your frizzy hair! Products and Tips. | TRavel
Greece.
SEPTEMBER
Get Organized! Back to school (how to get
organized and extend your summer). | Health is
your job making you sick? | FOOD Plums / canning
(jar matters) / Korean food. | Décor Let’s get
organized! | Fashion and beauty Three young
artists to follow. The bottom line on beauty trends
or Beauty Top 100. | TRavel Cuba on a cruise.
October
The Ultimate Guide For Fall Guide – cultural
news + easy getaways | Health Is cancer
related to emotions? | FOOD Eating Local /
Thanksgiving Menu. | Décor Kitchen and
bathroom. | Fashion and beauty Fall
Fashion trends. Beauty tips for speedy mornings.
november
November | The Get Happy Issue Yes, i
can! Tips to bring sunshine into your November.
| Health Panic disorder, am I affected? |
Fashion and beauty Eric Wazana, the King of
denim (yoga jeans). Local beauty brands.
DECEMBER
The Holiday Issue Ideas that make a
difference. | Health Psycho – family party
survival guide | food Holidays menu / desserts. |
Décor Festive ambience for every taste. |
Fashion and beauty Christmas fashion
trends. Holiday fragrance.
2016 publishing calendaR
Issue Date
Space Close
Material Close
Impact Date
JANUARY
Nov 12
Nov 18
Dec 03
FEBRUARY
Dec 02
Dec 08
Dec 30
MARCH
Jan 14
Jan 20
Feb 04
APRIL
Feb 11
Feb 17
Mar 03
MAY
Mar 17
Mar 23
Apr 07
JUNE
Apr 14
Apr 20
May 05
JULY
May 12
May 18
Jun 02
AUGUST
Jun 16
Jun 22
Jul 07
SEPTEMBER
Jul 14
Jul 20
Aug 04
OCTOBER
Aug 18
Aug 24
Sep 08
NOVEMBER
Sep 15
Sep 21
Oct 06
DECEMBER
Oct 13
Oct 19
Nov 03
JANUARY ‘17
Nov 10
Nov 16
Dec 02
2016 RATE CARD (GROSS)
All magazine advertising runs across print and digital editions.
ENGLISH EDITION
Premium POSiTIONS
AD SIZE
Premium POSiTIONS
1x
3x
6x
9x
12x
IFC
$68,855
$66,790
$64,790
$62,840
$60,955
IFC DPS
$132,200
$128,235
$124,390
$120,655
IBC
$63,345
$61,445
$59,600
OBC
$71,610
$69,465
$67,380
1x
3x
6x
9x
12x
IFC
$22,730
$22,230
$21,730
$21,235
$20,730
$117,035
IFC Spread
$43,645
$42,670
$41,715
$40,770
$39,800
$57,815
$56,085
IBC
$20,915
$20,450
$19,990
$19,540
$19,070
$65,360
$63,395
OBC
$23,640
$23,115
$22,600
$22,085
$21,560
NationaL – ENGLISH EDITION
AD SIZE
FRENCH EDITION
AD SIZE
NATIONAL – FRENCH EDITION
1x
3x
6x
9x
12x
FP
$55,085
$53,430
$51,830
$50,270
$48,765
1/2
$41,320
$40,080
$38,870
$37,700
1/3
$28,650
$27,785
$26,955
2/3
$47,150
$45,750
Digest
$44,070
DPS
1/2 DPS
AD SIZE
1x
3x
6x
9x
12x
FP
$18,190
$17,780
$17,380
$16,990
$16,580
$36,575
DPS
$32,735
$32,010
$31,285
$30,580
$29,850
$26,145
$25,360
1/2 Page
$13,640
$13,340
$13,035
$12,740
$12,435
$44,370
$43,035
$41,745
1/3 Page
$9,455
$9,250
$9,040
$8,830
$8,620
$42,745
$41,460
$40,220
$39,015
2/3 Page
$15,570
$15,225
$14,880
$14,545
$14,195
$99,150
$96,180
$93,290
$90,495
$87,780
Digest Size
$14,550
$14,225
$13,905
$13,590
$13,265
$79,320
$76,940
$74,630
$72,395
$70,220
1/2 Pg Spread
$26,190
$25,605
$25,030
$24,460
$23,880
* All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads
* Regional editions available speak with your Account representative for more information
* Guaranteed and Special Positioning subject to 15% premium.
* Rates subject to change
Advertising Information
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
Production Process
Printing
High-speed, web offset lithography
Binding
Perfect bound
Magazine Trim Size
7.875" Width x 10.75" Depth
Supplied Advertising Materials
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines
Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada
specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact
the Production Manager (see contact us page) for details. Rogers Publishing does not accept
responsibility for material content or colour trapping.
Advertising SpecificationS
AD SIZE
trim
Width
Live
Height
Width
Bleed
Height
Width
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for
reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned
for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating
a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/
production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/
gray type as one-colour black (no four-colour black text).
Height
Double Page Spread
15.75" x 10.75"
15.25" x 10.25"
16" x 11"
Full Page
7.875" x 10.75"
7.375" x 10.25"
8.125" x 11"
1/2 Double Page Spread
15.75" x 5.375"
15.25" x 4.875"
16" x 5.625"
1/2 Page Horizontal
7.875" x 5.375"
7.375" x 4.875"
8.125" x 5.625"
1/3 Page Vertical
2.75" x 10.75"
2.25" x 10.25"
3" x 11"
1/3 Page Square
4.875" x 5.375"
4.375" x 4.875"
5.125" x 5.625"
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges
and include 0.125" (3mm) gutter allowance for saddle-stitched spreads or 0.25" (6mm) gutter allowance for perfect bound
spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single
pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming
are subject to variation.
AdDirect Instructions
1Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit.
2Select the publisher/magazine you are advertising with. Complete the relevant ad info,
then click Upload.
3Follow the onscreen preflight process.
4Approve your ad.
TM
Upload.Check.Send
DIGITAL MAGAZINE Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that capture
the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
Q3 Avg. Issue
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Digital Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
FLARE
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L'actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean's
21,959
$3,237
$3,531
$5,885
MoneySense
23,147
$3,004
$3,278
$5,463
Sportsnet
5,481
$1,085
$1,184
$1,973
Today's Parent
7,331
$1,347
$1,469
$2,449
* Rates subject to change
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Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L’actualité, LOULOU, LOULOU (FR), Maclean’s,
MoneySense, Sportsnet and Today’s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
DIGITAL MAGAZINE AD specs
The basics
Orientations
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
2-page print spread
can convert to...
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
2 pages vertical
scrolling or...
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is
possible. Please include preference in the delivery package
as plain text instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
-Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
• Multi-state objects (ex: image galleries, hotspots) and
embedded video/audio clips may be included (see
https://digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools,
please include all necessary resources in the delivery package
with plain text instructions (as a TXT file)
• If an HTML environment negates the user’s ability to navigate
away from the page or access the navigation bar, then
alternative navigation must be incorporated in the page
layout (via a 40px space at the bottom of the page)
• If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an InDesign
layout sized to full-page with the required static full-page
image, in the delivery package
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLs, Analytics
• All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at print ready resolution
and in their respective colour settings
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Please refer to Optimal Image and Asset Settings
• Third-party tracking/tracking pixels are not supported at this time
• PDFs may be provided only for fully static ads
• Please conform to latest iOS standards
• An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout using
DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included),
and compatible with Adobe InDesign 6.0
• HTML-coded ads may also be provided, up to full-page size
• Please include a static full-page image of any HTML ad to be
used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
Graphics and Text
HTML ads
• Please note that HTML ads are only available on iOS devices
Magenta zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
Asset Delivery
• Tablet material deadlines
match material close/deadline
for the corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect:
https://addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but may
also be emailed to:
[email protected]
FROM OUR PUBLISHERS
We wanted to take this opportunity to
thank you for your continued support
of Chatelaine and Châtelaine. As
Canada’s leading women’s lifestyle
brand we are read and enjoyed by
more than 4 million women who
immerse themselves in the content
we deliver and the products our
partners share and promote within
them. To our audience, your ads and
brand message are an important part
of the valuable information we deliver
each month.
do not guarantee more than one
page of competitive separation
within our tablet issues. Of course,
we will continue to do our best to
ensure maximum separation where
possible. We also hope that you
understand that we cannot provide
any positioning guarantees when
advertisements have coupons.
We would ask that should your
ad include a coupon you let us
know ahead of time so we can best
accommodate it in the pagination.
At Chatelaine and Châtelaine, we
always try to position your ads within
relevant content and to ensure that
we can continue to do that, we can
no longer guarantee competitive
separation for your brands before
our Style section. In addition, we
Thank you again for your continued
support of our brands. We look
forward to working with you.
Sincerely,
The Chatelaine &
Châtelaine Publishers
CONTACt US
Terry Smith
Brand Sales Operations
[email protected]
Brandon Kirk
National Advertising Sales
[email protected]
Nathalie Forget
Montreal Advertising Director
[email protected]
Pat Danaher
Production Manager, English
[email protected]
Louise Côté
Production Manager, French
[email protected]
Head Office
Rogers Media Inc.
One Mount Pleasant Road,
7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
F 416 764-3934
Montréal Office
Rogers Media Inc.
1200, avenue McGill College,
bureau 800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
Western Canada Office
Rogers Media Inc.
180 West 2nd Ave
Vancouver, BC V5Y 3T9
T 604 827-6372
Rogers Media Inc.
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