media kit 2014 - ZINTX International Media Agency

MEDIA KIT 2014
EN
FR
MEDIA KIT 2014
CHATELAINE CONTENT THAT LIVES WHEN
SHE WANTS IT, HOW SHE WANTS IT.
Enfin le printemps !
UN MENU
POUR RECEVOIR
LA FAMILLE
Powerful brand that resonates with 5+ million
engaged consumers across multiple channels. Massive
scale and distribution – unmatchable integration potential.
PSYCHO
Suis-je un parent
manipulateur ?
Exclusif
JOSÉLITO
MICHAUD
Des extraits
de son livre sur
la gloire
SPECIAL DOUBLE ISSUE
Coups de cœur
LES 10
PLUSTO SHRINK YOUR BELLY
D R . OZ | EASY
WAYS
BELLES
COURSES
A PIED
Notre exquise
pizza asperges
et truite fumée
page 81
et
ULT IMATE.
Shape-up
S p e c ia l
Idées déco
POUR FAIRE
LA FETE
DEHORS
35
00CHF_DRE_Cover.indd 1
MAI 2014
CHATELAINE.COM
FRESH
SUMMER
RECIPES
TRANSFORM
YOUR BODY
----SPEED UP
WEIGHT LOSS
----KICK THE
SUGAR HABIT
14-03-24 4:21 PM
AH
A!
PR
ET
Z
EL
BU
N
-----
sizzli ng
steak
----Pe rf e ct
potato
sal ad
STYLE REPORT
must- have tre nds to
UPDATE YOUR LOOK
+ 25 secrets for glowing skin
06-UF-COVER [Print].indd 4
4/21/14 3:22 PM
RADI
MEDIA KIT 2014
MISSION STATEMENT
As Canada’s largest women’s brand, Chatelaine provides 5+ million women with the inspiration to make every
day extraordinary. Our award-winning editorials span lifestyle topics from food and health, to beauty, style and
home decorating. Each issue is filled with creative ideas and practical tips to help women make the most of
their busy lives. Chatelaine delivers more style solutions, more health and wellness advice, more extraordinary
food from our trusted kitchen and more personal stories in every issue than ever before. It’s our commitment to
be Canada’s most anticipated and most cherished women’s magazine.
FOOD
HEALTH
Our bigger, bolder food section inspires women across the
country with fresh, delicious recipes and entertaining ideas
that are fast, fun and seasonal. Backed by our triple-tested
guarantee, our food stories combine the no-fail recipes that
women crave to make their lives easier, with expert how-tos,
insights, and tips for creating exceptional meals – perfect
for any day of the week.
Turn to our health pages for the latest expert advice on
exercise, nutrition, wellness, prevention and more each month.
From ground-breaking health discoveries and energizing
lifestyle tips to workout routines and nutrition advise, Chatelaine
offers relevant and solution-driven advice that women can use
to lead a healthier, happier life. Plus, Chatelaine offers regular
advice from a range of medical experts.
STYLE
HOME
Our style pages show women how to use the latest trends
to freshen up their looks – perfect for work, evenings and
weekends. Discover the best fashion buys for every budget,
plus expert tips, tricks and up-to-minute finds that guarantee
stylish looks at all times. On the beauty front, our visually
stunning spreads showcase insider secrets from hair and
makeup tips to skincare solutions and anti-aging strategies.
Our home sections feature inspirational and accessible ideas
and solutions to help women make the most of any space and
project. From the best organizing and clutter-busting solutions
to kitchen makeovers and easy decorating projects, we share
expert tips and ideas to help update and tailor homes to suit all
lifestyles and budgets.
MEDIA KIT 2014
MAGAZINE
SEAL OF APPROVAL
WEBSITE
2015
VIDEO
SPÉCIAL
NUTRITION
30 RECETTES
POUR MANGER
MIEUX !
JAMIE OLIVER,
MICHELLE
OBAMA, etc.
Ils changent
la vie de milliers
d’enfants
INSTITUTE
INSTITUTE
APPROVED
APPROVED
ENGLISH WITH YEAR
MERCHANDISE
ENGLISH WITHOUT YEAR
Ma fille est
boulotte. Dois-je la mettre
au régime ?
page 109
STYLE
7 IDÉES
POUR
ACTUALISER
SON LOOK
+
ON ADOPTE
LE PASTEL
2015 INSTITUT
INSTITUT
APPROUVÉ
APPROUVÉ
FRENCH WITH YEAR
FRENCH WITHOUT YEAR
2015 INSTITUT
INSTITUT
Hillary
Clinton
EN ROUTE
VERS LA
MAISONBLANCHE
Marilou
AVRIL 2014
CHATELAINE.COM
00CHF_DRE_COVER.indd 1
RENCONTRE AVEC LA BLOGUEUSE DE
TROIS FOIS PAR JOUR + SES SMOOTHIES PRÉFÉRÉS
14-02-25 1:35 PM
SPECIAL INTEREST
PUBLICATIONS
SOCIAL MEDIA
MOBILE: APPS,
REPLICAS,
EBOOKS
INSTITUTE
INSTITUTE
APPROVED / APPROUVÉ
APPROVED / APPROUVÉ
BILINGUAL WITH YEAR
BILINGUAL WITHOUT YEAR
CHATELAINE
EDITION OF
Home design + decorating special
EVENTS
Decor
edition!
summer living
r o o m m a k e ov e r s
|
designer tips
|
w e e k e n d p r oj e c t s
CITYLINE
MEDIA KIT 2014
CONSUMER PROFILE
EN
FR
$1.5 $378MILLION
BILLION
WAS SPENT ON
FURNITURE,
TOTAL READERS SPEND ON GROCERIES EACH WEEK
(23% OF THE TOTAL WEEKLY SPENT BY CANADIAN WOMEN)
HOME ACCESSORIES
TOTAL READERS SPEND
TREATMENTS
ON MAKEUP IN THE PAST 30 DAYS
& WINDOW
IN THE PAST YEAR
$64MILLION
(24% OF THE TOTAL MAKEUP SPENDING)
68%
MILLION
INTO ENTERTAINING
FOR THEMSELVES
PUT EXTRA EFFORT
OR PREPARING
FOR FAMILY
CELEBRATIONS
2.4MILLION
OWN THEIR HOME
PMB SPRING 2013, WOMEN 18+, CHE/CHF (NET)
$80
TOTAL READERS SPEND
726,000
USE AT LEAST
THREE COSMETIC
ITEMS DAILY
ON PERFUME
IN THE PAST YEAR
MEDIA KIT 2014
CHATELAINE CONSUMER PROFILE HIGHLIGHTS
EN
SOCIAL MEDIA
TOTAL READERSHIP
3,164,000
AVERAGE
AGE
49
FOLLOWERS
READERS
SPEND OVER
43 MINS
OF THEIR VALUABLE TIME
WITH THE MAGAZINE
5.3
38,364+
PER COPY
25,800+
ChatelaineMagazine
READERS
@Chatelaine
2,583,000 READERS
FEMALE
PMB Fall 2013 (vs Spring 2013)
English Women 18+
AUD
%
REACH
1,166
20
Moms (women with kids <18)
893
21
Personal Income $45K+
633
25
1,516
24
549
23
Women 25 - 54
Principal Grocery Shoppers
$50+ on skincare/makeup past 30 days
PMB SPRING 2013
AVERAGE
HOUSEHOLD
INCOME
12,352+
chatelainemag
2,360+
$82,458
chatelainekitchen*
* as of May 2014
MEDIA KIT 2014
CHATELAINE CONSUMER PROFILE HIGHLIGHTS
FR
TOTAL READERSHIP
SOCIAL MEDIA
922,000
AVERAGE
AGE
47
FOLLOWERS
READERS
SPEND OVER
51 MINS
OF THEIR VALUABLE TIME
WITH THE MAGAZINE
5.2
38,364+
ChatelaineQc
READERS
11,500+
PER COPY
@chatelaine_qc
730,000 READERS
811+
FEMALE
PMB Fall 2013 (vs Spring 2013)
French Women 18+
AUD
%
REACH
Women 25 - 54
323
23
Moms (women with kids <18)
194
21
Personal Income $45K+
152
26
Principal Grocery Shoppers
364
23
$50+ on skincare/makeup past 30 days
171
26
PMB SPRING 2013
AVERAGE
HOUSEHOLD
INCOME
chatelaineqc
1,450+
$75,853
chatelaineQC*
* as of May 2014
PRINT MAGAZINE
2014 EDITORIAL CALENDAR
JANUARY | WELLNESS BLOWOUT
[ FASHION Cozy Winter Style | BEAUTY How to
Undo Holiday Damage | HOME Decorating Trends;
Modern Monochromatic West Coast Home | FOOD
Superfood Suppers; The Ultimate Grammy Party |
HEALTH Future of Medicine Trends; Foot Health
Special Report; Healthy Getaways Near & Far ]
JANUARY DIGITAL BONUS
DO DIET E-BOOK
FEBRUARY | EXPERT ISSUE/COMFORT FOODS
[ FASHION Buy Now, Wear Later; Runway to
Real Way | BEAUTY Best New Drugstore Finds |
HOME Bedroom Makeover; Smart Storage Family
Renovation | FOOD Healthy Comfort Foods; Pasta
Blowout | HEALTH Winter Fitness Guide; Healthy
Relationship Guide; Better Sleep Strategies ]
EN
HOME Spring Style; Bold and Easy Decorating
Ideas; Seasonal Easter Crafts | FOOD Instant
Dinner Party; Classic Pies; First Signs of Spring
| HEALTH 3 Summer Fitness Trends to Try;
Celebrity-Trainer Workout; Secrets to Live Longer
& Healthier ]
APRIL NEWSSTAND SIP
HOME SIP #1: COLOUR TRENDS
MAY | HOW-TO ISSUE
[ FASHION Spring Into Summer | BEAUTY
Flawless Face; Hair Spotlight | HOME Loft
Living; Kitchen Special | FOOD Mother’s Day
Extravaganza; Cake Special | HEALTH Strategies
to Live Better; Special Feature How-To-DoAnything-Better Guide ]
MARCH | DECLUTTER SPECIAL
[ FASHION Crash Course in Spring Style | BEAUTY
Latest Hair and Makeup Trends | HOME 3 SmallSpace Solutions; Conquer Clutter | FOOD Secrets
from the Test Kitchen | HEALTH Brain-Health
Special Report; Expert Tips to Declutter Your Life ]
JUNE | KICKOFF TO SUMMER
[ FASHION Summer Must-Haves; Men’s Style
| BEAUTY Summer Beauty Problems, Solved;
Fragrance Special; | HOME Decorating Ideas
You’ll Love; Hot Colour Palettes | FOOD Berries;
Picnics; New Way to Grill | HEALTH Beach-Body
Countdown; Running Shoe Guide ]
APRIL | FABULOUS AT EVERY AGE
[ FASHION Clothes That Perfect Your Shape |
JULY | CHEAP CHIC: EVERYTHING UNDER $100
[ FASHION Summer Style Secrets | BEAUTY Best
New Skincare Ideas | HOME Summer Living Made
Easy, Outdoor Gardening | FOOD 1-Hour BBQ;
Manitoba Shore Lunch; Backyard BBQ | HEALTH
Easy Weight Loss That Works; Walking Workouts |
SPECIAL FEATURE Summer-Reading Guide ]
AUGUST | WAYS TO SIMPLIFY YOUR LIFE
[ FASHION 10-Minute Makeovers | BEAUTY Best
Budget Finds; 5-Minute Hair & Makeup Solutions
| HOME Cottage Special; Lakeside Living | FOOD
Summer Slow Cooker Recipes; Icy Treats; Sticky
Ribs | HEALTH Fertility Focus ]
AUGUST NEWSSTAND SIP
HOME SIP #1: KITCHEN & BATH
SEPTEMBER | BEAUTY 100/
GUIDE TO FALL STYLE
[ FASHION Most Important Fall Fashion Trends |
BEAUTY Annual Beauty 100 | HOME Makeovers:
Before and After; Curb Appeal | FOOD 1-Hour Pool
Party; Tomatoes | HEALTH The Experts Weigh In:
Your Most Embarrassing Questions Answered ]
OCTOBER | HEALTHY HARVEST
[ FASHION Extend-Your-Wardrobe Special
| BEAUTY Best Fall Makeup Trends | HOME
Farmhouse Living; Cool Seasonal Crafts | FOOD
Best-Ever Harvest Recipes; Butcher Secrets |
HEALTH Heart-Health Special; Guide to
Breast Health ]
OCTOBER NEWSSTAND SIP
HOLIDAY SIP : FOOD & DECORATING
NOVEMBER | HOLIDAY HOME
[ FASHION Ready for Winter: Outdoor Style |
BEAUTY Hair-Trend Report | HOME Designer Tips
and Tricks; Bathroom Special | FOOD Feeding
a Crowd; One-Pot Dinners | HEALTH Digestive
Health Special; New Winter Sports to Try |
SPECIAL FEATURE W100: Canada’s Top
Female Entrepreneurs ]
DECEMBER | STRESS-FREE HOLIDAYS
[ FASHION Holiday Style Updates | BEAUTY
Festive Hair and Makeup Fixes | HOME Modern
Holiday Decorating; Seasonal Crafts, Stress-Free
Entertaining | FOOD Delicious Festive Baking;
Candy and Cookies | HEALTH Holiday Survival
Guide | SPECIAL FEATURES Gift Guide; Gifts
for Book Lovers ]
Subject to change.
PRINT MAGAZINE
2014 EDITORIAL CALENDAR
JANUARY
[ REPORTS YEAR-END PARTY + REFLECTING ON
2012 – Resolutions | FOOD Stylish entertaining +
Cookies | BEAUTY Evening makeup ]
FEBRUARY | BEATING THE BLUES
[ FASHION Modern activewear | BEAUTY All about
coconut water | DECOR Embracing colour | FOOD
Ready-in-a-flash recipes / The best chocolates |
HEALTH Heart health / Youngsters and sexuality /
Healthy crackers | FEATURES: Life update (mid-life
crisis) / Heading south: Fort Myers ]
MARCH | THE COUPLES ISSUE
[ FASHION Fashion for couples / Accessory
designers to know | BEAUTY Tips and tricks for
makeup emergencies | DECOR In the bedroom
FOOD: Everything maple | FEATURE Life
as a couple ]
APRIL | THE NUTRITION ISSUE
[ FASHION Spring trends | BEAUTY The latest
Subject to change.
FR
products you need to check out | FOOD Going
gluten-free / Asian-inspired menu / How to prepare
superfoods | HEALTH: GMOs are back / New oils ]
MAY
[ FASHION Mother-daughter fashion | BEAUTY
Local beauty (made with regional ingredients) |
DECOR Outfitting the outdoors in style (patios) |
FOOD Crab party / Asparagus / The gourmet finds
of Lyon | HEALTH Skin health / The Châtelaine
Running Club + a feature on running ]
MAY : DECOR D’ETE
JUNE | THE ESCAPE ISSUE / SUMMER COOKING
[ FASHION: Wardrobe must-haves | BEAUTY New
hair trends and products | FOOD Spanish-inspired
entertaining / Strawberries | HEALTH Sun protection
/ Seasonal allergies / Healthy living (no matter what
your weight) | FEATURES Weekend in Boston /
Provence / Vacationing in Bordeaux with kids ]
JUNE : GRILLING
JULY | CHEAP CHIC: EVERYTHING UNDER $100
[ FASHION Summer Style Secrets | BEAUTY Best
New Skincare Ideas | HOME Summer Living Made
Easy, Outdoor Gardening | FOOD 1-Hour BBQ;
Manitoba Shore Lunch | HEALTH Easy Weight
Loss That Works; Walking Workouts | SPECIAL
FEATURE Summer-Reading Guide ]
JULY | SUMMERTIME PLEASURES
[ FASHION Vacation style | BEAUTY Top travelfriendly beauty products | FOOD Summer menus /
Ribs | HEALTH Surviving the great outdoors / Team
sports for moms | FEATURES: Summer reads /
Holidays in Quebec ]
AUGUST
[ FASHION Style tips to beat the heat | BEAUTY
The making of a beauty product | FOOD Recipes
showcasing in-season fruit | HEALTH Sugar,
public enemy number one / Nutrigenomics ]
SEPTEMBER | BACK TO SCHOOL
[ FASHION Style on a budget | BEAUTY Beauty
on a budget | FOOD Mini preserves + recipes
/ Cooking for a dinner party in just one hour |
HEALTH Birth control methods (other than the pill)
/ Feature on hormones / New sports to try / 10
super snacks | FEATURE Education ]
OCTOBER | GUEST EDITOR-IN-CHIEF
[ FASHION Top trends of the season | BEAUTY
Speedy beauty routines | FOOD Thanksgiving
meals / Plums / Tea | HEALTH The power of
positive thinking / Breast cancer survivors ]
NOVEMBER
[ FASHION Feminism and fashion – the last
hundred years | BEAUTY Regimens from around
the world | FOOD Onions / The ABCs of cheese |
HEALTH Toxic friendships / Good mood foods ]
NOVEMBER : A DETERMINER
DECEMBER | EVERYTHING GOURMET
[ FASHION 10 ideas to shine | BEAUTY Perfumes
| FOOD Christmas cookies / Appetizers A-Z |
HEALTH Finding and following your passion
/ Surviving the holiday madness | FEATURES
Regional delicacies and local traditions ]
PRINT MAGAZINE
2014 PUBLISHING CALENDAR
Issue Date
Space Close
Material Close
Impact Date
On-Sale Date
JANUARY
Thu Nov 14
Wed Nov 20
Thu Dec 05
Mon Dec 16
FEBRUARY
Thu Dec 05
Wed Dec 11
Thu Dec 30
Mon Jan 13
SIP Guide Pleine Forme 2
FR
EN
MARCH
Thu Jan 16
Wed Jan 22
Thu Feb 06
Mon Feb 17
APRIL
Thu Feb 13
Wed Feb 19
Thu Mar 06
Mon Mar 17
SIP HOME - Colour
Mon Mar 03
Mon Mar 10
Mon Apr 14
Mon Apr 14
MAY
Thu Mar 13
Wed Mar 19
Thu Apr 03
Mon Apr 14
SIP Décor d’été
FR
FR
EN
Avril 18
JUNE
Thu Apr 10
Wed Apr 16
Thu May 02
Mon May 12
SIP GRILLING
Fri May 9
Fri May 16
Fri Jun 20
Fri Jun 20
JULY
Thu May 15
Wed May 21
Thu Jun 05
Mon Jun 16
AUGUST
Wed Jun 11
Mon Jun 16
Thu Jul 03
Mon Jul 14
SEPTEMBER
Thu Jul 10
Wed Jul 16
Thu Aug 05
Mon Aug 11
SIP HOME – Kitchen
& Bath
Mon Jul 14
Mon Jul 21
Mon Aug 25
Mon Aug 25
OCTOBER
Thu Aug 14
Wed Aug 20
Thu Sep 04
Mon Sep 15
NOVEMBER
Thu Sep 11
Wed Sep 17
Thu Oct 02
Mon Oct 13
FR
EN
Janvier 31
SIP À déterminer
Octobre 24
SIP HOLIDAY
Mon Sep 15
Mon Sep 22
Mon Oct 27
Mon Oct 27
DECEMBER
Thu Oct 16
Wed Oct 22
Thu Nov 06
Mon Nov 17
JANUARY ‘15
Thu Nov 13
Wed Nov 19
Thu Dec 04
Mon Dec 15
PRINT MAGAZINE
2014 RATE CARD (GROSS)
Guaranteed and Special Positioning subject to 15% premium.
EN
FR
PREMIUM POSITIONS
FREQUENCY
PREMIUM POSITIONS
1X
3X
6X
9X
12X
IFC
$68,855
$66,790
$64,790
$62,840
$60,955
IFC DPS
$132,200
$128,235
$124,390
$120,655
IBC
$63,345
$61,445
$59,600
OBC
$71,610
$69,465
$67,380
1X
3X
6X
9X
12X
IFC
$22,730
$22,230
$21,730
$21,235
$20,730
$117,035
IFC Spread
$43,645
$42,670
$41,715
$40,770
$39,800
$57,815
$56,085
IBC
$20,915
$20,450
$19,990
$19,540
$19,070
$65,360
$63,395
OBC
$23,640
$23,115
$22,600
$22,085
$21,560
NATIONAL - ENGLISH EDITION
FREQUENCY
1X
3X
6X
9X
12X
FP
$55,085
$53,430
$51,830
$50,270
$48,765
1/2
$41,320
$40,080
$38,870
$37,700
$36,575
1/3
$28,650
$27,785
$26,955
$26,145
$25,360
2/3
$47,150
$45,750
$44,370
$43,035
$41,745
Digest
$44,070
$42,745
$41,460
$40,220
$39,015
DPS
$99,150
$96,180
$93,290
$90,495
$87,780
1/2 DPS
$79,320
$76,940
$74,630
$72,395
$70,220
REGIONAL EDITIONS
FREQUENCY
NATIONAL - FRENCH EDITION
FREQUENCY
1X
3X
6X
9X
12X
FP
$18,190
$17,780
$17,380
$16,990
$16,580
DPS
$32,735
$32,010
$31,285
$30,580
$29,850
1/2 Page
$13,640
$13,340
$13,035
$12,740
$12,435
1/3 Page
$9,455
$9,250
$9,040
$8,830
$8,620
2/3 Page
$15,570
$15,225
$14,880
$14,545
$14,195
Digest Size
$14,550
$14,225
$13,905
$13,590
$13,265
1/2 Pg Spread
$26,190
$25,605
$25,030
$24,460
$23,880
SPECIAL INTEREST PUBLICATION (SIP)
1X
3X
6X
9X
12X
ONT/WEST
$54,530
$52,890
$51,305
$49,765
EASTERN
$41,315
$40,080
$38,870
ONTARIO
$36,360
$35,270
WESTERN
$27,540
5 CITY (ENG)
$35,460
* Subscribers only
FREQUENCY
FP
$8,315
$4,990
$48,275
DPS
$16,730
$8,980
$37,710
$36,575
IFC SPREAD
$17,420
$10,418
$34,210
$33,185
$32,190
EXCLUSIVE SPONSORSHIP
$75,000
$37,000
$26,720
$25,915
$25,140
$24,385
EN
FR
$34,730
$33,690
$32,680
$31,700
PRINT MAGAZINE
ADVERTISING INFORMATION
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
PRODUCTION PROCESS
Printing
High-speed, web offset lithography
Binding
Perfect bound
Magazine Trim Size
7.875” Width x 10.75” Depth
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager at 416-764-2062 for
details. Rogers Publishing does not accept responsibility for material content or colour trapping.
ADVERTISING SPECIFICATIONS
FREQUENCY
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
Chatelaine/Châtelaine are not responsible for reproduction of type sizes smaller than those mentioned for
thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF
file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/pdftips.
Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no
four-colour black text).
BLEED ADS
NON-BLEED ADS
Build Documents to Trim Size
Add .125” bleed beyond trim on all sides
Live Area is .25” in from all sides
Build Documents to Live Area
Live Area is .25” in from all sides
Double Page Spread
15.75” x 10.75”
15.75” x 10.75”
Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
2
Full Page
7.875” x 10.75”
7.375” x 10.25”
Follow the onscreen preflight process.
3
2/3 Page Vertical
5.125” x 10.75”
4.625” x 10.25”
Approve your ad.
4
1/2 Double Page Spread
15.75” x 5.375”
15.25” x 4.875”
1/2 Page Horizontal
7.875” x 5.375”
7.375” x 4.875”
1/3 Page Vertical
2.75” x 10.75”
2.25” x 10.25”
1/3 Page Square
4.875” x 5.375”
4.375” x 4.875”
ADDIRECT INSTRUCTIONS
Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
1
Note: A user account will have to be set up upon the first visit.
TM
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for spreads.
Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running
content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
Upload.Check.Send
TABLET
INTERACTIVE TABLET MEDIA RATES
TIER 1 TITLES
TIER 2 TITLES
> 5,000 Average Monthly Downloads
< 5,000 Average Monthly Downloads
Chatelaine, Châtelaine
Maclean’s, L’actualité
Today’s Parent
MoneySense
Hello! Canada
Sportsnet, Canadian Business,
Flare, LOULOU (EN/FR)
Canadian Health & Lifestyle
LOAD SCREENS AND PAGE ENHANCEMENTS
Opportunity to add interactivity to static ads. Prices do not include production.
FEATURE
SPÉCIA
NUTRITIOL
N
30 RECE
POUR MATTES
N
MIEUX ! GER
JAMIE
MICHELOLLIVER,
OBAMA E
Ils change, etc.
la vie de nt
d’enfantsmilliers
Hillary
Clinton
EN
Ma fille e
st
bo
Dois-je laulotte. m
et e
au régimtr
e ?
page 109
STYLE
7
IDÉES
POUR
ACTUALIS
SON LOOER
K
+
ON ADOPT
LE PASTELE
AVRIL 201
4
CHATEL
AINE.COM
00CHF_
DRE_CO
VER.indd
1
Marilou
RENCO
TROIS FO
IS PAR JO NTRE AVEC LA BLO
UR + SES
SMOOTH GUEUSE DE
IES PRÉFÉR
ÉS
GROSS
1
$4,320
2
$2,970
1
$842
2
$675
1
$3,036
2
$2,429
1 and 2
QUOTED
PER PROJECT
LOAD SCREEN
LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert
ROUTE
VERS LA
MAISONBLANCHE
TIER TITLE
* Rates subject to change. ** Starting January 2014, print rates include static ads for digital editions.
TABLET
TABLET AD SPECS
THE BASICS
ORIENTATIONS
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
2-page print spread
can convert to...
HTML ADS
2 pages vertical
scrolling or...
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference, in the delivery package as plain text
instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• If the HTML content cannot be placed in a layout, please include
all HTML files and resources, as well as an InDesign layout
sized to full-page with the required static full-page image, in the
delivery package
-Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
• Multi-state objects (ex: image galleries, hotspots) and embedded
video/audio clips may be included (see https://digitalpublishing.
acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools,
please include all necessary resources in the delivery package
with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• If an HTML environment negates the user’s ability to navigate
away from the page or access the navigation bar, then
alternative navigation must be incorporated in the page layout
(via a 40px space at the bottom of the page)
• An HTML ad should also be delivered as a full InDesign package,
with the HTML content placed in the layout using DPS tools (see
adobe.com/ca/products/digitalpublishing-suite-pro.html
for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included), and
compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML ad to be
used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
GRAPHICS AND TEXT
• HTML-coded ads may also be provided, up to full-page size
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLS, ANALYTICS
• All graphics should be left as vector and not rasterized, wherever
possible; assets may be left at printready resolution and in their
respective colour settings
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)
• Please consider text legibility on tablet; body text should be larger
than print (9pt in print should translate to approx. 15-20pt on
tablet, depending on font)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Please refer to Optimal Image and Asset Settings
• Third-party tracking/tracking pixels is not supported at this time
• Please note that HTML ads are only available on iOS devices
Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
ASSET DELIVERY
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
[email protected]
FROM OUR PUBLISHERS
We wanted to take this opportunity to
thank you for your continued support of
Chatelaine and Châtelaine. As Canada’s
leading women’s lifestyle brand we are read
and enjoyed by more than 4 million women
who immerse themselves in the content we
deliver and the products our partners share
and promote within them. To our audience,
your ads and brand message are an
important part of the valuable information
we deliver each month.
At Chatelaine and Châtelaine, we always
try to position your ads within relevant
content and to ensure that we can continue
to do that, we can no longer guarantee
competitive separation for your brands
before our Style section. In addition, we
do not guarantee more than one page of
competitive separation within our tablet
issues. Of course, we will continue to do our
best to ensure maximum separation where
possible. We also hope that you understand
that we cannot provide any positioning
guarantees when advertisements have
coupons. We would ask that should your
ad include a coupon you let us know ahead
of time so we can best accommodate it in
the pagination.
Thank you again for your continued support
of our brands. We look forward to working
with you.
Sincerely,
THE CHATELAINE & CHÂTELAINE
PUBLISHERS
MEDIA KIT 2014
GENERAL TERMS AND CONDITIONS
The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s)
to which the insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by
reference into these terms and conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation
contracting with Rogers Publishing Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal
(“Advertiser”) or as agent (“Agency”), shall be deemed authorized for all purposes relating to the Agreement.
RATES AND COMMISSIONS
(a) Publisher reserves the right to change its advertising rates
at any time. Rate changes shall be made at least 30 days in
advance of the closing date of the first issue to which such
rates apply. If a rate change is not acceptable to Advertiser
or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate
charges (excluding multi-year discounts).
(b) Advertising rates are subject to the addition of applicable
taxes, including Goods and Services Tax (GST), Harmonized
Sales Tax (HST) and a Quebec Sales Tax (QST) where applicable.
(c) Agency commissions equal to up to 15% of gross billings for
space, colour, position or special insert stock are payable
to recognized agencies only. Commissions are not payable
on extra mechanical charges, reprints, split runs and other
such charges.
(d) Any negotiated discounts are only applicable to and
available during the period in which they are earned.
Rebates resulting from any and all earned advertiser
discount adjustments must be used within 6 months after
the end of the period in which they are earned, and will
expire if unused during such period.
(d) Publisher reserves the right to impose a late payment
charge of 2% per month (26.8% per year) from the date
of the first invoice until the date Publisher receives such
amount in full.
(e) Invoiced amounts are payable at Publication’s office
in Canadian funds, or equivalent funds at the rate of
exchange prevailing at the time of payment.
(f) Publisher reserves the right to change the payment terms to
cash with insertion order at any time.
CANCELLATION
(a) Cancellation of the Agreement by Advertiser or Agency
is subject to Publisher’s approval, in its sole discretion.
Agreements for covers, special positions and inserts may
not be cancelled by Advertiser or Agency. No cancellations
shall be accepted by Publisher after the closing date for
advertising space. Short rate charges shall apply to all
cancellations by Advertiser or Agency.
(b) Publisher may, at its option terminate this Agreement for the
breach of any term hereof. Upon termination for breach, all
charges incurred, together with short rate charges, shall be
immediately due and payable.
BILLING AND PAYMENTS
ADVERTISING MATERIALS
(a) Advertiser and Agency shall be jointly and severally liable
for payment of all invoices for advertising published in
the Publication(s).
(a) All advertising copy is subject to Publisher’s approval and
Publisher may without notice and without liability reject,
discontinue or omit any advertising for any reason at any time.
(b) Advertiser and/or Agency shall pre-pay for its advertising
purchase except with approval from Publisher’s credit
department. If approved for credit, Advertiser and/or
Agency (as applicable) shall pay all amounts due upon
receipt of invoice.
(b) The word “Advertisement” shall be placed above copy
which Publisher determines resembles Publication’s
editorial material or that is not immediately identifiable as
an advertisement.
(c) Publisher shall invoice Advertiser or Agency on a monthly
basis unless otherwise stipulated in order.
(c) Publisher shall not be responsible for colour or colour
trapping or advertising copy that does not conform to
digital Magazines Advertising Canadian Specifications
(“dMACS”). For further information regarding magazine
industry standards, please refer to Magazines Canada www.
magazinescanada.ca or dMACS http://magazinescanada.
ca/dmacs.php?cat=dmacs. Proofing requirements may also
be found on www.rogersdigitalads.com under “Proofing Info”.
(c) Publisher shall not be responsible for errors or omissions in
any advertising materials provided by Advertiser or Agency
(including errors in key numbers) or for changes made to
such advertising after the applicable closing date.
(d) Publisher may insert the advertising anywhere in
Publication in its discretion, and any condition on orders
or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be
guaranteed. Publisher’s inability or failure to comply with
any such positioning request shall not relieve Advertiser or
Agency of the obligation to pay for the advertising.
(d) Advertiser and Agency agree that Publication shall be under
no liability for the failure, for any reason, to publish any
advertising or circulate any issue of Publication.
GENERAL
(e) Publisher shall not be obligated to return any advertising material.
(a) If Agency has entered this Agreement on behalf of Advertiser,
Agency confirms that Advertiser has been provided with a
copy of the terms hereof.
(f) Any advertising published in Publication may, in Publisher’s
discretion, be published and archived by Publisher or
any anyone authorized by Publisher, as many times as
Publisher and those authorized by Publisher wish, in and
on any product, media and archive (including anything in
print, electronic or other form).
(b) This Agreement constitutes the entire agreement between
the parties with respect to its subject matter and
supersedes all prior agreements and understandings
relating to the subject matter. No changes to this
Agreement shall be effective unless made in writing and
signed by the party sought to be bound.
WARRANTIES, INDEMNITIES, LIMITATIONS
(c) For clarity, Publisher shall not be bound by any conditions,
printed or otherwise, appearing on Advertiser or Agency
contracts, orders or instructions which conflict with, vary
or add to these terms and conditions.
(a) Advertiser and Agency each warrant, represent and
covenant to Publisher that: (i) it has the full right and power
to offer the advertising materials to Publisher and to enter
into this agreement; (ii) the advertising materials do not
contain any defamatory, libelous or slanderous material
and will not violate any individual rights, including without
limitation, intellectual property rights, rights of privacy,
publicity or personality of any person; (iii) it has obtained
all consents, waivers, releases and rights necessary for
the use of such advertising materials published in the
Publication(s), as contemplated by each order.
(b) Advertiser and Agency shall be jointly and severally liable for
all content (including text, representation and illustrations)
of any advertising printed. Advertiser and Agency shall
jointly and severally indemnify Publisher, its affiliates and
their respective officers, directors, employees, contractors
and agents against any and all liability and costs including
any legal fees arising from a breach of this Agreement
and/or resulting from the publication of the advertising
materials, including without limitation, defamation, illegal
competition or trade practice, infringement of trademark,
trade name, or copyrights, and violation of rights of privacy,
property or contract.
(d) Neither Advertiser nor Agency may assign any rights or
obligations under this Agreement.
(e) Advertiser and Agency agree not to make promotional or
merchandising reference to Publication in any way without
the prior written permission of Publisher in each instance.
(f) No provision of this Agreement shall be deemed waived by
a course of conduct unless such waiver is in writing signed
by all parties and stating specifically that it is intended to
modify this Agreement.
(g) This Agreement is governed by and construed in
accordance with the laws of the Province of Ontario
and the federal laws of Canada applicable therein. Any
proceeding relating to the subject matter of this Agreement
shall be within the exclusive jurisdiction of the courts of the
Province of Ontario.
MEDIA KIT 2014
CONTACT US
Advertising Office
For correspondence, space orders,
insertions and contracts, send to:
Advertising Sales Department
CHATELAINE
One Mount Pleasant Road,
11th Floor
Toronto, Ontario M4Y 2Y5
Terry Smith
T 416-764-2836
E [email protected]
Regional Contacts
Montreal
Martine Tourigny
T 514 843 2567
E [email protected]
Production
Samantha Spence
Production Manager Chatelaine English
T 416 764 2062
E [email protected]
Louise Cote
Production Manager Chatelaine French
T 514-734-7324
E [email protected]