to - 0024 WatchWorld

0024
MARKET SCAN
WatchWorld
Ludwig
What is the most popular Nomos?
MANUFACTURE
DESIGNS
high-end brands, models, technology and design
ROLEX GMT-MASTER II
Philippe
Patek
Time
Travel
time
Nautilus
through
space
By Lex Stolk
The ‘Peps i‘
strik es back
The Tangomat GMT, 10th on the list,
won an iF award for its modern
design in 2013
what Nomos from the German town of Glashütte does best. Since
its establishment in the early 1990s the watch house in Saxony has
exerted an overwhelming attraction on watch lovers looking for
something different, something original, something ‘designery’. But
which Nomos appeals the most? Chronolytics found out for us.
W
And talking about masses, exactly how many
hat can you expect from a
and
27
watch house from Glashütte?
people in the Netherlands and Scandinavia are
At a minimum, the utmost
looking for Nomos on the Chrono24.com web-
thoroughness when it comes
site? This website has 7 million unique visitors
to the construction of watches and movements.
a month (good for 80 million page views), who
Looking at the Nomos collection and the series
can choose from a selection of 200,000 wat-
of manufacture movements used by the watch
ches from a large range of brands. The hightech data analysis of Chronolytics enables us
house, like the calibre DUW 3001, which Nomos
p
a
g
e
s
Hoofdbeeld
claims is “thinner than nine postage stamps”, it
to compile rankings and analyse them. Over a
is safe to assume that there is nothing to worry
period stipulated by us these 7 million unique
about on the technical side. The watch makers
visitors are monitored to see which watches
at Nomos are not short on love, attention and
offered on Chrono24.com are viewed in the
care, and neither are the designers, because
Netherlands and the four Scandinavian coun-
the different models have extremely well-
tries Denmark, Norway, Sweden and Finland.
considered and balanced designs that cannot be
Chronolytics makes very accurate analyses
compared to any watch from Glashütte, or the
based on, among other things, IP addresses.
Subtlety
Deutscher Werkbund
The archetypal Nomos de Tangente takes pride
The various Nomos watches, and particu-
of place at the top of the list and the different
larly the Tangente models with their quiet
variants also rank highly. The sporty Club fol-
and contemporary appearance, are often
lows closely, in third place we see the classic
given the predicate ‘Bauhaus’, but that isn't
Ludwig and in fourth place is the ‘swimming
doing them justice. Nomos is a member of
pool model’ Ahoi; models that have very
the Deutscher Werkbund, the movement
subtle differences, each with their own appeal.
Subtlety is an essential element in the Nomos
artists in 1907, which preceded Bauhaus. The
collection. A sense of subtlety is an absolute
purpose of the movement is to make com-
requirement to be able to distinguish and
mercial work more sophisticated in conjunc-
appreciate the different models. Looking at the
tion with art, industry and craftsmanship.
growth of Nomos in recent years it looks like
PLANET
The Orion is not among the top 10 but has to make do with 15th place
– page 42 –
SUMMER TIME: holiday watches / sailing with Richard Mille • The French connection: Pequignet •
The complicated simplicity of H. Moser & Cie. • Struthers London: something old, something new...
REPORT
(101)
(generalised search order)
AHOI ATLANTIK
ture movement is not exactly an instrument
Between 1 January and 1 October of this year
there were a total of 14,303 searches for 195
Nomos models in the Netherlands and Scandi-
for the masses ...
navia. This is the Top 10.
(0552)
(805)
TANGENTE 33
(122)
ZÜRICH WELTZEIT
(807)
AHOI
(550)
TANGOMAT GMT
0024 WATCHWORLD
0024
Rolex advertised the original GMT as
the watch Concorde pilots wore
Volume 9 – issue 31, 2014 – £6,99
(701)
TANGENTE
ZÜRICH WELTZEIT
background, although a German manufac-
30
(REFERENCE NO.)
(generalised search order)
CLUB
LUDWIG
we don't have to worry about the number of
highly sensitive watch aicionados.
who look at today's Nomos discover that
LD
MODEL
TANGENTE
Or, in other words, to create beautiful and
functional products, that are accessible to
the masses, as effectively as possible. Those
LWOR
Zürich Weltzeit
rest of the world for that matter.
established by companies, architects and
BASE
Ahoi Atlantik Datum
Award-winning design combined with manufacture movements - it's
(635)
0024 WATCHWORLD
31
Horloges
Het grootste horlogemagazine van Europa
By Lex Stolk Photography Ben Gierig
HARRY WINSTON
A. Lange & Söhne Zeitwerk
Minute Repeater
Complicated
OPUS14
grooves & sounds
Exclusieve reportage
&
A. LANGE & SÖHNE
Zeitwerk Minute
Repeater Grooves
Sounds
The Zeitwerk Minute Repeater by A. Lange &
Söhne, introduced this year, is a watch with
‘soul’. Everything about the watch is idiosyncratic
and that results in a unique rhythm and sound.
The brain behind this ultra-complicated creation
is Tony de Haas. Apart from being the Director of
Product Development at Lange the Dutchman is
also a passionate drummer. Together with Tony,
two drum kits and, obviously, the Zeitwerk
rhythmic and rocking report.
38
0024 WATCHWORLD
ony de Haas picks up the watch
that lies on the loor next to his
hi-hat pedal and gives it to me. I assumed that the watch, which was
“Le Petit Prince”
De
ster
lying around so casually, would be a Lange 1 or
something like that. But nothing proves to be
less true. The watch Tony gives me is the star of
the show, the incredible and incredibly expensive Zeitwerk Minute Repeater. Tony bursts out
laughing at my shocked reaction and quickly
moves on to the order of the day, tuning his
large drum set. Rock ’n roll Lange style. The
drums and cymbals form a link to the decimal
minute repeater from Glashütte, because a
wooden drum sounds different than a brass
one, in the same way that a minute repeater
watch with a platinum case sounds different
than one in rose gold. Incidentally, there is a
drum kit waiting for me as well - the former
0024 WATCHWORLD
IWC
van
39
Dit zijn de
WINNAARS!
Het gepatenteerde kaliber HW4601 gebruikt
twee afzonderlijke veertonnen voor de
automaton en de tijdweergave
– pagina 60 –
Jaargang 16 • nr. 60, 2015 • € 8,95
Techniek: de exotische perifere rotor • Nieuwe modellen van o. a. Jaeger-LeCoultre, Lebeau-Courally, Blancpain,
Ferdinand Berthoud, Vacheron Constantin en Staudt Twente • Eberhard & Co. eert coureur Tazio Nuvolari
BP
BASELWORLD 2014
CHRONOGRAPHS
0024
Minute Repeater, we hit the studio for a unique,
T
No complication
Seiko Astron GPS Solar Chronog
is as popular as
With the introduction of the Astron Chrono the co
the chronograph.
recognise every time zone on earth is now complete.
So popular and
This time the case size is not 47mm but 44.6mm and
lection of satellite-accurate traveller’s watches tha
The chronograph is the proverbial icing on the cak
widespread, in fact,
the height also decreased from 16.5mm to 13.3mm.
The 30 percent smaller case was made possible by
that chronographs
the new 8x82 movement that is smaller but more
powerful (among other things because more light
can ill an exhibition
can enter through the new dial) and also drives
a chronograph with tri-compax layout. The new
hall. So popular and
Astrons are available with a black, white or blue dial
widespread, also, that
and there are eight versions in total. The materials
used are steel, titanium and ceramic.
the complexity of the
chronograph movement is
sometimes underestimated
and undervalued. But not by us.
A toast to the chronograph!
Patek
Philippe
Nautilus Travel Time Chronograph
Steel Pateks are about as rare as a photo report made
in Area 51. With the new Nautilus, Ref. 5990/1A (the A
stands for “acier”, or “steel” in French), equipped with
a chronograph plus a so-called Travel Time system
previously seen in an Aquanaut, there is now a new,
covetable and complicated Nautilus. The steel
40.5mm watch has an automatic chronograph
movement with a single subsidiary dial for the
lapsed time, and the second time zone will
show the traveller the time at home no matter
Certina DS Podium Big Size Chronograph
where he/she is.
Certina has made Swiss precision very affordabl
Chopard
Grand Prix de Monaco
Chronograph houses the hyper-modern ETA Prec
chronometer capabilities. The 44mm sports wa
that is water resistant to a reassuring 200m. The bezel wi
Historique Chrono
is polished for high contrast and the chronogra
You can’t tell Chopard Co-President Karl-Friedrich Scheufele anything about vintage racing
by a subtle dark-grey spiral pattern. Just as visuall
cars: the man was born with petrol in his veins. With its Mille Miglia collection Chopard
outer edge against the plain black background and the br
Available in a range of options.
has a product line that embodies the true automotive watch. The chronograph made in
honour of the Grand Prix de Monaco Historique, which is sponsored by Chopard, is a real
“gentleman racing driver’s watch”. The 44.5mm matte titanium case looks functional and
plain and the yellow accents and perforated strap are instantly reminiscent of the speed
devils of yesteryear. A chronometer-exact automatic movement provides the power.
Hublot Unico Bi-Retrograde Chrono
The heart of the Big Bang Unico Bi-Retrograde Chrono is a new manufacture movement
consisting of 385 components. This is the irst Hublot movement with bi-retrograde
hands, which measure the seconds and minutes. The oficial watch of the Football World
Championships in Brazil makes a perfect referee, as the main function is keeping track of
the match time. A window in the centre of the dial also shows whether the irst or second
half of a football match is in progress. The time display is not as prominent and can be
seen at 6 o’clock on a small, secondary dial.
36
0024 WATCHWORLD
MEDIA KIT 2016
TURNING WATCH ENTHUSIASTS INTO CUSTOMERS
BACKGROUND
By Lex Stolk
In the Eberhard & Co. and Tazio Nuvolari
FOOTSTEPS
of
‘the
FLYING
MANTUAN’
There are probably not many people who
don't know the names Senna, Lauda, Hunt
and Schumacher. Even those who are not
into motor racing know that these are names
of legendary racing drivers. Tazio Nuvolari is
a name that mostly invokes a reaction among
motor racing fans who know their history, or
among watch lovers. After all, Eberhard & Co.
has been paying tribute to ‘the Flying
Mantuan’ for the past 25 years, with special
models bearing his name.
F
or Eberhard & Co., the Swiss watch
1,070 kilometres
house with Italian lair and afinity,
Tazio Nuvolari, the man from Mantua – hence the nickname ‘the Flying
This year the 25th Nuvolari Grand Prix for
vintage cars – organised by Mantova Corse,
ACI Mantova and the Tazio Nuvolari Museum
Mantuan’ – represents two things: the sporty
models bearing the name of the motor racing
champion and the Gran Premio Nuvolari. The
watches and the race have been closely linked
since 1991, when Eberhard & Co. became the
partner and oficial time keeper for the Nuvolari Grand Prix and started building a series of
watches to pay tribute to one of the best drivers
of all time. The 25th edition of the Nuvolari
Grand Prix was held this past September and
over the years the event has grown into a very
important occasion on the historical racing
calendar.
46
0024 WATCHWORLD
– lasted three days and covered a total distance
of 1,070 km. The race is not so much about pure
speed but consists of 15 different types of trials.
Driving the exact average stated speed is an
example of such a trial. A record number of
300 participants raced and navigated the track,
which incorporated the circuits of San Martino
del Lago and Varano, the Cisa and Bocca Serriola Alpine passes, plus a number of street
circuits including that of Castello Ferrara. The
participating cars, all produced between 1919
and 1969, also called in to the historic centres
of Mantua, Sarzana, Forte dei Marmi, Pisa,
Mario Peserico, CEO Eberhard & Co.
0024 WATCHWORLD
47
THE
0024
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PHILOSOPHY
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It features daily information about new models, industry news,
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CONSUMER
MAGAZINES
0024 hOrLOgeS
Since the irst issue in 1999,
0024 Horloges has become
the leading watch magazine in the Benelux. A team
of famously well-informed
editors turns each issue into
a fascinating trip into the
mystery land of mechanical
watches, covering history,
technology, design, philosophy and news in each and
every publication. Dutch
language.
PubLicatiOn ScheduLe 2016
Issue
1
Publication (week)
10
Advertisment delivery (week)
4
rateS
1 x 1/1 page
4 x 1/1 page
8 x 1/1 page
2
25
19
3
38
32
4
48
42
€ 5,995 per page
€ 4,950 per page
€ 3,500 per page
Editie 32 - 2015
www.0024horloges.nl
Omega
Editie 32 - 2015
www.0024horloges.nl
Omega
OMEGA GLOBEMASTER
Meesterlijke
precisie
Woensdagavond 18 maart. De
volgende dag staat BaselWorld
2015 op losbarsten, maar vanavond wil Omega alvast iets met
ons delen. Licht uit, spot aan!
De Globemaster verschijnt in
beeld. Consternatie in de zaal.
Het is geen bekende naam, is het
nu wel of geen Constellation, die
lunette ziet er bekend uit en de
technische gegevens van het uurwerk klinken zeer indrukwekkend en veelbelovend. Meer dan
genoeg prikkels dus om dieper
in de Globemaster te duiken.
D
e naam Globemaster doet vliegtuigenthousiasten onmiddellijk
denken aan het C-117 transportvliegtuig dat ook Globemaster heet. En
horlogeliefhebbers? Enkel de toegewijde
Omega-liefhebber weet dat in de jaren ’50
sommige Constellations een wijzerplaat
hadden waarop de naam Globemaster
prijkte. Dat de naam niet onmiddellijk een
belletje doet rinkelen doet geenszins afbreuk
aan uw oprechte horlogeliefde. Wat iedereen in één oogopslag ziet is, dat de Omega
Globemaster een opvallende verschijning
is. Dat geldt voor het uiterlijk en zeker ook
voor het innerlijk. Een boek beoordelen
Vier jaar volledige garantie
op de omslag is fout en omdat dat principe ook geldt voor horloges, beginnen we
ook hier met de inhoud. In de Globemaster tikt namelijk Omega’s technisch meest
vooruitstrevende mechanische uurwerk tot
nu toe en dat uurwerk voldoet aan strenge
controle-eisen.
COSC of METAS?
D
e tijden van precisiewedstrijden
mogen dan ver achter ons liggen,
Omega is geobsedeerd door zo
nauwkeurig mogelijke chronometeruurwerken. Die obsessie zorgde ervoor dat het
huis uit Biel besloot verder te gaan dan de
bekende COSC-certiicering. Samen met
het Zwitsers Federale Instituut voor Meteorologie (METAS) kondigde Omega vorig
jaar december een nieuwe certiicering aan
die in 2015 actief gaat worden. De Globemaster is het eerste horloge dat getest en
goedgekeurd is aan de hand van de uiterst
strengen normen. Wat is er extra streng ten
opzichte van de COSC-normen vraagt u?
Behalve het meten van de prestaties van
het horloge onder dagelijkse omstandigheden, wordt ook het functioneren onderzocht
wanneer het horloge wordt blootgesteld aan
sterke magnetische velden van 15.000 gauss.
Een horloge dat de test doorstaat, krijgt het
METAS-certiicaat en mag de naam Master Chronometer gebruiken. De test is niet
exclusief voor Omega. Het onafhankelijke
METAS-certiicaat test met alle plezier ook
andere merken horloges. De Globemaster blijft binnen de toleranties van 0 tot +5
seconden per dag en is dus de eerste Master
Chronometer op de markt.
Die hoge mate van onverstoorbare precisie
is te danken aan het kaliber 8900 (gebruikt
in de stalen en staal met goud modellen) en de variant 8901 (deze luxere versie
wordt gebruikt in de gouden Globemasters
en is voorzien van een rotor gemaakt van
Omega’s eigen Sedna goud). De co-axiale,
anti-magnetische kalibers zijn uitgevoerd
met een silicium balansveer en het gekozen
tikgetal is 25.200 vibraties per uur, oftewel
3,5 Hz. Door het saieren achterdeksel is
het uurwerk te bewonderen en dan valt ook
meteen de medaille op waarop een observatorium is afgebeeld omgeven door een gepolijste lucht met daarin acht symbolische sterren – één ster voor elk METAS-criterium.
De medaille is prominent aanwezig, maar
laat gelukkig genoeg ruimte over om de
rotor te zien draaien en het uurwerk te zien
tikken. Omega is zo overtuigd van het kunnen van de nieuwe kalibers dat de nieuwe
Globemaster vergezeld wordt van vier jaar
volledige garantie.
Eclectisch design
H
et uiterlijk van de Globemaster is
een goed voorbeeld van eclectisch
design. Een vleugje Constellation
in de vorm van een zogeheten ‘pie-pan dial’
zoals die te zien was in modellen uit 1952,
wordt gecombineerd met ‘luted bezel’ die in
het verleden ook al te zien was op een Constellation uit de jaren ’60 en zelfs nog verder
teruggaat tot modellen van voor 1945. Het
44
45
CIRCULATION 21,498 COPIES
The NeTherlaNds, Belgium
0024 WatchWOrLd
Scandinavia
This magazine covers the
high-end watch scene in
Sweden, Norway, Finland
and Denmark and is now the
leading watch publication
in Scandinavia in the English
language. It shares the main
articles with 0024 Horloges
with added Scandinaviaoriented content.
PubLicatiOn ScheduLe
Issue
Publication (week)
Advertisment delivery (week)
rateS
1 x 1/1 page
4 x 1/1 page
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REPORT
1
12
6
2
27
21
3
40
34
4
50
44
€ 3,850 per page
€ 3,450 per page
€ 2,950 per page
By Lex Stolk Photography Ben Gierig
A. Lange & Söhne Zeitwerk
Minute Repeater
Complicated
grooves & sounds
The Zeitwerk Minute Repeater by A. Lange &
Söhne, introduced this year, is a watch with
‘soul’. Everything about the watch is idiosyncratic
and that results in a unique rhythm and sound.
The brain behind this ultra-complicated creation
is Tony de Haas. Apart from being the Director of
Product Development at Lange the Dutchman is
also a passionate drummer. Together with Tony,
two drum kits and, obviously, the Zeitwerk
Minute Repeater, we hit the studio for a unique,
rhythmic and rocking report.
38
0024 WATCHWORLD
T
ony de Haas picks up the watch
that lies on the loor next to his
hi-hat pedal and gives it to me. I assumed that the watch, which was
lying around so casually, would be a Lange 1 or
something like that. But nothing proves to be
less true. The watch Tony gives me is the star of
the show, the incredible and incredibly expensive Zeitwerk Minute Repeater. Tony bursts out
laughing at my shocked reaction and quickly
moves on to the order of the day, tuning his
large drum set. Rock ’n roll Lange style. The
drums and cymbals form a link to the decimal
minute repeater from Glashütte, because a
wooden drum sounds different than a brass
one, in the same way that a minute repeater
watch with a platinum case sounds different
than one in rose gold. Incidentally, there is a
drum kit waiting for me as well - the former
0024 WATCHWORLD
CIRCULATION 9,838 COPIES
swedeN, deNmark, Norway, FiNlaNd
SurchargeS
Cover 4 (back) 50% • Cover 2 or 3 25% • Special position 15% • Front of Book 15% • First spread 25% • Gatefold on request • Inserts on request
39
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