do it with LOVE.

do it with LOVE.
brand book + philosophy
LOOK closely above.
Do you SEE a heart
in our logo? We express this LOVE
through our purpose:
To help you
LIVE your best life.
}
our mission:
ideas + life
MANIFEST
SAVOR
LOVE IS...
• Respect - show up 100% for yourself and others
• Quality - pour your best into your work
• Details - take the extra step with no shortcuts
• Kindness - do an unexpected act of kindness
• Honesty - be in professional and personal integrity
• Responsibility - honor your word and agreements
• Growth - challenge yourself every day
}
our values
Add your thoughts here:
MANIFEST MINDSET IS...
Ideas, imagination and inspiration!
The Manifest Mindset is empowered thinking:
Ask “What if...”
Ask “How can I contribute...”
Ask “What is my 50% in this equation...”
Ask “How can we do this together?”
Ask “What is possible...”
}
our
company
culture
Add your thoughts here:
The thing always happens that you really believe in; and the belief in a thing makes it happen.
- Frank Loyd Wright
Founder, Angela Jia Kim
-
As a concert pianist, founder Angela Jia Kim broke out into hives during a concert
after putting on a “natural” lotion. When she looked at the list of ingredients, she was
shocked to find how many chemicals there were in the formula!
She started creating lotions and potions in her Manhattan kitchen as a hobby,
and after 1000 formulas, she began to give the lotions to friends as gifts. They
began buying them as gifts for their friends, and Angela became an “accidental
entrepreneur” with the birth of Om Aroma & Co. eco-chic skincare.
Savor Spa was a figment of imagination in 2012 (as shown in the photo), and it has
since won awards from InStyle, New York Magazine, and other major press for the
quality of five-star treatments and products. It is this “Manifest Mindset” spirit and
inspiration upon which our company culture is founded.
what’s the secret to savor spa?
Beauty
-
The secret is how we make guests feel. From the
moment they walk into the door, they feel warmth,
comfort, and happiness.
Always stand to greet guests when they walk in the door.
Extend your hand to greet guests.
Hug guests you know well (if it’s okay with them.)
Greet guests: “Welcome to Savor Spa, NAME (if you know it!)!”
Treat clients as guests in your home. Use their name 3 times!
Never sit when speaking to a guest (it looks sloppy!)
Make sure they always leave happy and feel taken care of.
savor
The Feeling
Savor Spa is so much more than just a spa.
It’s a place and community that evokes
happiness and life fulfillment from taking
time to appreciate, delight in, and savor
small moments.
The best way to describe how we make our
guests feel comes from the Danish word,
“Hygge”, which is translated to “cozy”.
And the best way to share “cozy” is: “a
fireplace warmth with candles and family
and friends and food, tucked under blankets
on a snowy day, cup-of-tea conversation,
scarf-snuggle, squiggly, warm baby love.”
Our service and retail products promote
all things “green, good, and gorgeous”. Our
curated collection of products filter through
each of these three cornerstones.
sa·vor
enjoy (to the
full), appreciate, revel
in, luxuriate in, bask
in , delight in “a
fireplace warmth with
candles and family
and friends and food,
tucked under blankets
on a snowy day, cup-of-tea
conversation, scarfsnuggle, squiggly, warm
baby love.”
relish,
The Dress Code
When in doubt, think Audrey!
All black ensemble with ballet
f lats. Guests should see our team
in uniform at all times!
Hair: natural & neat. No excessive dying
of hair. During treatments, therapists’ hair:
pulled back in a clean bun or ponytail with
no hair falling onto face.
Jewelry: no dangling earrings or bracelets
that make excessive noise.
Green Beauty Guru (front desk) uniform.
May wear black or beige pants. Name
tags at all times!
Black ballet f lats... no open toe sandals,
boots or tennis shoes. Men: black loafers.
friendly reminders!
take off face jewelry
cover up visible tattoos
wear your name tags
dress in uniform
tops should be high
neck and cover stomach
and back
no blue jeans or shorts
subtle jewelry
Esthetician uniform to be worn at all
times with black leggings or pants.
Name tags at all times!
Massage therapist and male uniform.
Black tee with black pants. Men’s
facial hair should be clean shaven or
well-trimmed. Name tags at all times!
The Look
Skin: Fresh, clean, clear! You are
representing a skincare line so take
good care of your skin and drink plenty
of water.
Make-Up: Subtle, natural, neutral. Think Bobbi Brown.
The Sound
April in Paris ... Count Basie Orchestra
Mack the Knife ... Ella Fitzgerald
Leap Frog ... Les Brown & His Orchestra
It Don’t Mean a Thing If It Ain’t Got That Swing ... Joe Carroll
I’m Beginning to See the Light ... Duke Ellington & His Orchestra
How About You ... Burton Lane, Ralph Freed Bobby Darin
Blue Skies ... Lavay Smith & Her Red Hot Skillet Lickers
Jersey Bounce ... Red Norvo & His Orchestra
I Ain’t Hep to That Step But I’ll Dig It ... Doris Day, Les Brown
Sing, Sing, Sing (With a Swing) ... Benny Goodman & His Orchestra
Fascinating Rhythm ... George Gershwin, Ira Gershwin
Take the “A” Train ... Duke Ellington & His Orchestra
Treatment Room: Holosync. This CD (valued at $790) is a zen meditation
CD that helps clients to meditate like a Zen monk while releasing stress and
increasing creativity, learning ability, focus and concentration.
The Aroma
The moment guests walk into Savor Spa, they should experience a beautiful aromatherapy experience.
Om Candle: Have an Om Aroma candle burning in the treatment room during your sessions. Make
sure to blow out candles when you are not in the room as this is a fire hazard and candles should not be
left unattended.
There should be one Om Aroma candle burning at the reception desk. Blow out before leaving a room;
a candle should never be left unattended!
Essential Oils: Receptionists should ask guests which Essential Oils they would like to experience
during the treatment after they have filled out their forms.
Treatment Towel Prep: Combine three drops of the Neroli Essential Oil and 1 drop of the Lavender
Essential Oil when preparing the treatment towels.
meet the “power sister” duo
Together, they are savvy, smart, and so savory. Om Aroma & Co., the “big
sister”, generates national buzz in major media such as Harper’s Bazaar, Cosmopolitan, New
York Magazine, and more. This buzz helps bring in foot traffic for her “little sister”, Savor
Spa. The estheticians use and recommend Om Aroma products during and after client
treatments, thus increasing retail revenue, a key factor in the secret of our business success.
organic skincare made daily in the
beautiful Catskills in New York
members and guests get monthly facials,
massages, eco-skincare and makeup
disrupting the spa experience
We’re doing things differently...
Savor Spa introduces the very first
customized spa experience with prix fixe.
Guests choose the package that fits their
goals and needs, and our esthetician/
therapist recommends the perfect
treatment based on their skin and body
chemistry.
We’ve detoxed the menu from the
overwhelming choices with different
pricing, simplifying the spa experience with
prix fixe so that each treatment is perfectly
tailored to each guest.
Chosen as Best of
New York 2013
Beauty Black Book Pick
2013: Best Beauty Pick
-
champagne + caviar spa clubs
“Non-Negotiable Monthly ME Time.” Bake it into your schedule!
Champagne Facial Club
Caviar Massage Club
• (1) 60-minute facial:
• 10% off any other services
• 10% off Om Aroma products
• $129/month
• (1) 60-min. massage
• 10% off any other services
• 10% off Om Aroma products
• $95/month
•
•
•
•
•
Secure monthly auto-pay
2 Rollovers/year. Can’t make it one month? Simply come in twice the next month.
Freeze your membership for up to 3 months.
$10 transfer fee to a friend.
$20 set-up admin fee.
what guests are saying...
5-Star Experience
“I repeatedly return to Om/Savor Spa for the Champagne 75-minute facial. It is a wonderful treatment and includes a
hand and foot massage. The estheticians are fabulous. The organic products from Om are amazing and have made a great
improvement in my skin. The ease of their use fits in with any busy schedule! I look forward to my next visit.” - Candi
Lamotta, Nov 22, 2012
Professional and Personalized
“What distinguishes this spa from others is that the staff is extremely thorough in their assessment of your needs and will
make detailed suggestions that are customized to your skin & body. Small intimate space, celestial & soothing as opposed
to one of those quirky girly spas decked in all pink.” - Jennifer Tung, Feb 3, 2013
Relaxing and Refreshing
“The facial was one of the best I’ve had and my face is still glowing. The service was exceptional and I would definitely
recommend. Can’t wait to go back!” - S.D., Jan 24, 2013
The Best Facial in Town
“I love love love my facial! Kate was super sweet and made me feel really comfortable. My skins feel smooth and it looks
radiant! I will definitely recommend Savor Spa to my girlfriends.” - danit abaud, Dec 25, 2012
Feel Like the Most Important VIP
“Walking into Savor Spa is a great experience. There is a lot of activity, yet you feel like you are the most important VIP in
the space. They are always making sure I am comfortable.” - Jodi Graber, November 18, 2012
Adorable, charming, 5-star
“The place has undergone a beautiful transformation over the summer, and it is one of the most charming experiences I
have had in a long time. It’s almost like you are not in NYC anymore. I loved being transported by the music, the facial, and
the sweet Beauty Bar. It is such a special place with some of the most stellar customer service I’ve had in years. Thank you
for helping to make Manhattan more bearable by being a healing getaway for me.” - Ariana, October 10, 2012
we attract the abundance
In 2013, the spa industry generated $14 billion in revenue, a 4.7%
increase from 2012’s $13.4 billion. Visits are also up 4.1% to 156 million.
- from ISPA 2013 U.S. Spa Industry Study
Savor Spa is capturing this upswing trend through club memberships,
exciting events, our lifestyle website, and ongoing national PR buzz via
Om Aroma and local media hits for Savor Spa.
These statistics are evidence that clients view their skin and body
wellness as an ongoing necessity. The abundance is there for Savor Spa!
the LOVER sales system
The reason our employees make so much in commission sales is because of our LOVER Sales System. This is a classy and easy method to increase
retail sales of Savor Spa’s sister brand, Om Aroma
& Co. This eco-chic skincare line is produced daily
daily in the beauty Hudson Valley.
Why are retail sales so important? Client retention
and profitability. Spas net approximately a 10%
profit from services, but 40% profit from retail sales.
[spabloomblog.com]
We call Savor Spa and Om Aroma “sisters” because
together they are extremely powerful. Om Aroma,
the “big sister,” generates national buzz in major
media such as Harper’s Bazaar, Cosmopolitan,
New York Magazine, and more, bringing foot traffic in for the local “little sister”.
• 1 product = 30% chance the client will come back
• 2 products = 60% chance the client will come back
• 3 products = 90% chance the client will come back*
While a spa may generate local buzz, the national
energy of a skincare line with a cult-like following
is crucial.
Spa Industry: 71.4% of spas achieve
5-15% in retail sales
Savor Spa: up to 50% in retail sales
(of overall annual revenue)
{
If a client purchases...
Author, Bert Carder, CEO of Your Beauty Network
Recent 2013 study by Om Aroma to iSPA participants:
family-owned business
Former concert pianist, Angela Jia Kim, is the inspiration behind
the Om Aroma and Savor brand. Her husband, Marc Stedman,
oversees the manufacturing of the freshly-made organic skincare in
beautiful Catskills mountains in New York. They live in Manhattan
and have a daughter, Sienna Lucy, and a yellow lab, Ella Fitzgerald.
Angela created The Manifest Method to help people get their
ideas out of their heads and into their hands using simple solutions
to big challenges. Her work and products have been featured in
Cosmopolitan, Allure, Vogues, the Today Show, MSNBC, and Fox
Business News. She hosts an annual conference for 500 women
leaders in NYC.
She offers private mentorship to select entrepreneurs and Savor
employees.
“Just like Holly Golightly had Tiffany’s, I have Savor Spa. Located in
the West Village at 327 West 11th Street, this little gem is home to all
things green, good and gorgeous—starting with its founder Angela Jia
Kim. While touring as a professional concert pianist she experienced a
bad reaction to a “natural” lotion she applied pre-concert. This inspired
her to create her own organic skincare line, Om Aroma & Co, which is
free of parabens, formaldehyde, sulfates, and other toxic chemical fillers.
She is also the founder of the women entrepreneur community Savor the
Success and decided to fuse her two lifestyle companies to create the spa...
every detail so meticulously and carefully thought over, you do really feel
like nothing very bad can happen to you there.”
- writer Amber Katz ( January 27, 2013)
welcome to the family.