Media Kit - WNST.net
Transcription
WEB COMMUNITY RADIO 2012 SPORTS MEDIA EVOLUTION 1 TABLE OF CONTENTS Authentically Baltimore 3 Hosts & Experts 4 We Never Stop Talking… 5 Who uses WNST? 6 Who Can You Reach? 7 Radio Free Baltimore 8 Social Media Works 9 Web Research & Growth 10 Extending Our Reach 11 Embracing Social Media 12 What Our Partners Say 13 WNST Partners 14 Media Opportunities 15 WNST SPORTS MEDIA,LLC 1550 Hart Road Towson, MD 21286 Tel 410-821-9678 Fax 410-828-4968 wnst.net 2 AUTHENTICALLY BALTIMORE… We Never Stop Talking Baltimore sports… OUR HISTORY WNST began as a dream come true for local sports talk show personality "Nasty" Nestor Aparicio. He began his radio career on December 13, 1991, when he was asked by Kenny Albert to co-host a show on WITH-AM 1230. WNST LAUNCHES ON AUGUST 3, 1998 As Baltimore’s first all-sports radio station, WNST launched in August of 1998. By Sept. 10, 2000, Aparicio and a group of local investors purchased WNST-AM 1570 outright. The on-air staff of WNST are all true Baltimoreans, giving fans a perspective that none of the other local media outlets could possibly duplicate. Memories of the old Orioles, the Colts, 33rd Street, not to mention the ongoing and innate passion for Baltimore and for Maryland that only true fans can have. As a result, WNST has over 13 years of building loyalty with local sports fans. With the largest sports staff in Baltimore, WNST has created an online virtual resource that leads the web for the Baltimore sports enthusiast. WE’RE ONLY GETTING BETTER WITH COACH BILLICK After nine years coaching football in Baltimore and leading the team to the world championship, Brian Billick has now joined WNST to take us to the next level with new media. The addition of Coach Billick only solidifies our position as the ultimate source for hard-core Baltimore sports fans. Don’t miss Brian onair and online. Check out everything we do at wnst.net. 3 HOSTS & EXPERTS WNST personalities & pundits The Morning Reaction With Drew Forrester& Luke Jones M-F 6-10am Drew Forrester dedicated more than 20 years of his life to sports. He spent six years as GM of the Baltimore Spirit (now the Blast) & owned a golf promotions company working with PGA Tour events. Drew leads off our daily coverage with trusted producer & Ravens beat man Luke Jones, who is also a top blogger at WNST.net. Fridays w/Nestor Aparicio Daily Report & Blogs & Videos Since 1992, our founder & C.E.O. “Nasty” Nestor Aparicio has given insights & observations about local sports that only a lifetime of living in the trenches of Baltimore sports media could produce. Blogs, radio, video & social media are where he breathes. The Reality Check With Glenn Clark M-F 2-6 pm Longtime Baltimore sports fan and Perry Hall grad Glenn Clark brings his unique perspective & style to WNST. With a wide array of guests & experts, the ride home is made better with our WNST program director leading the way through your drive home from work. Coach Brian Billick Reports & Analysis & Audio Blog Most NFL head coaches don’t lay down roots in “adopted” hometowns but former Super Bowlwinning coach Brian Billick has remained true to his word about remaining in Baltimore as a partner, owner & contributor to WNST.net. Proud flagship for all Towson Tigers athletics 4 WE NEVER STOP TALKING… Baltimore Sports is a NOT a labor for us…it’s a love! BEYOND RADIO… EXTENDED REACH: We broadcast our live radio from 6 am til 6pm each weekday, replay our day during the overnights and store all of our best segments in the BuyAToyota.com AUDIO VAULT for downloading and listening anytime. WNSTV allows Baltimore to see sports interviews, press conferences & insider access from anywhere via mobile devices and in real-time via Ustream. LIVE CHAT is our way of chatting “barstool” style during the games & during the evenings like our popular Sunday Night “Purple Haze” chat after games WNST MORNING NEWSPAPER is delivered to 15,000 Baltimoreans daily WNST TEXT is delivered to more than 6,500 people whenever news happens Our ownership group is committed to community events & charity. WNST earmarks 5% of all profits for Living Classrooms Foundation via our partnership with Brian Billick. You can see our live coverage anytime at WNST.net 5 WHO USES WNST? Our growing web audience has your local customers WNST MIRRORS SPORTS RADIO NATIONWIDE Sports radio listeners are some of the most affluent and savvy of all listeners. They are 86% male with 3/4 of them between 21 and 59 years old. They are the most likely to be married of all listeners in all radio formats. Nearly half earn $75,000 or more a year and are among the most educated of all radio listeners. 1/3 of sports radio listeners earn $100K or more. 2011 WNST SURVEY WEB HABITS In a Feb. 2010 poll of 2,000 local sports fans, more than 92% said they would consider subscribing to a new online “newspaper” instead of getting The Sun More than 60% said they now watch sporting events with laptop open or mobile device surfing for info More than 94% said they would recommend WNST.net to their friends who love Baltimore sports Washington Capitals are fastest-growing brand in Baltimore sports Nearly 80% of our audience is now using text on their mobile device 6 WHO CAN YOU REACH? Sports fans are loyal If your male age target is broad… Got men? What’s in the wallet? Sports: Smarter than you think! Heads of families… Stable & loyal… FAMILY STATUS Married 68% Single 20% No Children in Household 57% At Least One Child in Household 44% Two or More Children in Household 27% Source: Radio Today OWN OR RENT RESIDENCE Own 80% Rent 16% Other 4% 7 RADIO FREE BALTIMORE!!! Moving beyond a limited AM signal and expanding all over Maryland & everywhere in the world WNST.net’s Google Analytics shows our web traffic coverage FCC POWERED OUR DAYTIME RADIO SIGNAL OUR NIGHTTIME RADIO SIGNAL AND STILL REACHING YOUR NEIGHBORHOOD Don’t forget we broadcast worldwide via the Internet at: www.WNST.net 8 SOCIAL MEDIA WORKS WNST brand grows on web CONNECTING RADIO TO WEB Our loyal radio brand has led all of the same users & Baltimore sports fans to WNST.net where we serve them breaking news, blogs, audio, video, fantasy & engaging events and promotions. LOYALTY TO SPONSORS In a recent WNST online poll, 79% of listeners polled said they are more apt to use a sponsor once they hear the sponsor’s advertisement. FOCUS ON INSTANT NEWS & ANALYSIS Other media, such as TV and newspapers, are designed for the masses. WNST’s audience is a specific demographic and geographic segment which easily reaches your potential customers now “around the clock” with instant news, social media & web content that Baltimore sports fans desire. VALUE FOR ADVERTISERS Targeting WNST listeners stretches advertising dollars because you minimize wasted reach. We know who our users are and engage them often in channels like Facebook & Twitter that were unimaginable just 24 months ago. “All-Sports radio is not only competitive with other male driven formats, but it is actually bucking national trends by increasing among listeners 35-64 yrs. old.” Radio Today 9 WEB RESEARCH & GROWTH Best of old & new media Says WNST.net is Baltimore’s fastest-growing web media company • Our Internet audience increased by 200% in the past year • There is an overall 40% decrease in TV, magazine and newspaper usage because people are spending time online • Our Internet has attracted a wider range of ages with nearly one-in-five between 18-34 years old • Social media -- Facebook & Twitter -- are driving instant & growing traffic to WNST.net because of the quality & urgency of our local Baltimore-flavored content + + + + + = + + = 10 EXTENDING OUR REACH Be a part of the Baltimore media web evolution JOIN OUR ONLINE COMMUNITY READ AND SUBSCRIBE TO WNST BLOGS PARTICIPATE AS A COMMUNITY BLOGGER VIEW wnsTV GET BREAKING NEWS INSTANTLY CHECK FOR EVENTS PARTICIPATE IN CONTESTS JOIN WNST’S MOBILE TEXT SERVICE PARTICIPATE IN LIVE ‘IN GAME’ CHATS WNST.net With more than 1,000,000 impressions and 50,000 unique monthly visitors, WNST.net not only extends its reach via the web, but strengthens its commitment and connection to the local sports community. LISTEN TO ARCHIVED INTERVIEWS SUBSCRIBE TO OUR DAILY NEWSPAPER 11 EMBRACING SOCIAL MEDIA WNST by the numbers Now over 9,000 followers, routinely re-Tweeted & recommended day and night… Baltimore’s Best Sports Tweets & it’s not even close Only Baltimore sports media site with dedicated vlog coverage plus post-event marketing More than 3 million views & 2000 videos on wnsTV A dominant area with nearly 50,000 fans & friends engaged in our hosts’ & bloggers’ pages Our authenticity shows & matters on Facebook! Now with more than 6,500 opt-in subscribers to instant TEXT updates & 45,000 locals in EMAIL database & 15,000 receiving daily online NEWSPAPER feed And out in our community and always growing… 12 WNST PARTNERS From your favorite local businesses, to the brands you recognize 13 WNST SPORTS MEDIA,LLC 1550 Hart Road Towson, MD 21286 Tel 410-821-9678 [email protected] 14
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