Jose Wejebe “Spanish Fly” Memorial Founda@on is a 501(c)3 non

JoseWejebe“SpanishFly”MemorialFounda9onisa501(c)3non-profitorganiza9on
underthetax-exemptcode,andheadquarteredinSummerlandKeyFlorida.The
missionoftheJoseWejebeSpanishFlyMemorialFounda9onistohonorJose’slegacy
bymakingfishingdreamscometrueforthosewhofacelife-impac9ngchallenges.
“TheSpanishFlyspiritlivesinallofus.”
“TheSpanishFlySpiritthatLivesinAllofUs”
TheJoseWejebe“SpanishFly”MemorialFounda9on(JWF)offersmanydifferentwaysforyour
businesstomaximizeitsexposure,andbeassociatedasacompanywhobelievesincon9nuing
tohonorJose’slegacy.Thelevelsrepresentanidealopportunitytoboostyourcompanies
profileamonganinfluen9alcrowdintheFishingcommunity.
OurInspira9on
JoseWejebewasmorethanaTVpersonality.Hiswarmandgenuinepersonality,deep
compassion,andupliZingenthusiasmmadehimaninspira9ontomany.Throughouthislifeand
career,Joseunselfishlydonatedhis9me,moneyandequipmenttosupportcountlesschari9es
includingtheMake-A-WishFounda9on,Cys9cFibrosisFounda9on,TheMarcHouse,Wounded
Warriors,BigBrothers,BigSisters,PediatricCancerFounda9on,ReelLifeAdventures,andmany
others.Thecharitableworkseenonhistelevisionseries,“SpanishFly”,documentedonlyasmall
por9onofhisgenerosity.Behindthescenes,hequietlyassistedwithmanychari9esthroughout
theworld.Hedidsooutofcompassionandkindness,andwashumbledbythosewhoexpressed
theirapprecia9on.Inordertocon9nueJose’spassiontohelpothers,TheJoseWejebe“Spanish
Fly”MemorialFounda9onwasfoundedinApril2012.
GetInvolved
•  Haveexperienceandwanttoshare?
–  Volunteer,andBoardmembershipopportuni9es
•  Havesomethingyouwouldliketodonate?Costa,
Shimano,SpanishFly,andRaymarinedonateitems
forauc9onorforourfishingtriprecipients,andwe
lovetohaveyoursaswell!
•  Hostafundraiserinyourarea
Accomplishments
2013Goalofonewishpermonthreached
March25,2013JWFgrantedMake-A-Wish’s9000thwish
June2013JWFwasawarded“DonoroftheMonth“fromMake-A-Wish
October2,2013JWFwasawarded“GiZinKindAngeloftheYear”fromMakeAWish
JWFfirstwishrecipientTyler,wasfeaturedonSpanishFlyCelebra9onSeason
JWFseventhwishrecipientRyan,wasfilmedforanepisodeonBass2BillfishwithPeterMiller.
JoseWejebeawardedthe“LegendaryCaptainsandCrew”fromIGFA
By2015,13Make-A-WishRecipientsand10Veteranstripswerecompleted
2014:Started#FishForJoseSocialMovement
2015:Con9nued#FishForJoseSocialMovementandhosted1stAnnualFundraisingEvent
2016:Con9nued#FishForJoseSocialMovementandSaltwaterAnglerhostedFundraisingEvent
2016:YTD23FishingDreamsCameTrue
Tes9monials
“Wehadachallengingyearin2013,butbecauseofthegenerosityshowntous,webegan2014inamostmemorable
way.Thisexperiencehashadalas9ngeffectforChaseinthathenowrealizesthatnomakerwhathardshipscomehis
way,thereisalwayssomethinggoodtocomefromeverysitua9on.”
–Chase’sMother(Make-A-Wishrecipient)
“ThedoctorshavetoldJaketoenjoylife.Heknowswhatthatmeans.Atthe9meIhadnotseenJakesmilelikeinyears.
OnhistripIsawthatsmilethroughouttheday.Jakeobviouslystruggleswithhisprognosiseveryday,butbeingoutthere
onthewaterhetoldmethateveryonemadehimfeelnormal.Itamazesmehowclosehehasgokentothepeople
involvedonhistrip,andthathecallsthemfamily.”
-Jake’sMother(OutdoorDreamFounda9onrecipient)
“BeingapartoftheJoséWejebeSpanishFlyMemorialFounda9onwasamazing.DuringthetripIreallyfeltlikepartof
thefamilyandwascomfortableenoughtorelaxduringmyvisit,evenwhenIusuallywouldbetotensetoevenleavethe
house.Ihadsuchagreat9methatInowusefishingtogetoutofthehousewiththefamily.Ithasbroughtuscloserand
hasgivenmeagreatcopingtool.”
-VeteranErnesto
“Ineverthoughtanyonewoulddosomethinglikethisforapersonlikeme…EspeciallyinhonorofmyheroJoseWejebe”
–VeteranManny
“Wehavehadveteransthatlackself-confidenceandhavereturnedfromthetripfeelingmuchbekeraboutthemselves
overall.Ihaveevenhadwivesandfamilymemberscontactmetosaythattheirlovedoneseemedtobeinsuchabeker
placementallyaZerthesetrips.Ithelpsfosterfriendshipsamongtheveteransthatakendandshowsthemthattheyare
notaloneintheirrecoveryprocess.”
–VAMedicalCenterofMiami
“HavinggonetoIraqcoupledwithchildhoodtrauma,peacewasoZenhardtofindinmylife.Itseemedasifmylifewasa
brokenrecordofchaosthatplayedoverandoverinmyheadun9lIwasintheopenoceancompletelyfree.”
–VeteranAndrew
Corporatepartnership
PartnerInvolvement
CostaSunglasses,Ye9Coolers,Shimano,Raymarine,UnderArmour,SeaVeeBoats,HawksCay,KeyWestHarbourYachtCluband
Planta9onBoatYardhavealldonatedgoods,andservicesforourkidsandveteranrecipientsandtheiren9refamilies.Theyhavealso
providedproductstotheFounda9onforfundraisingevents,andtobeusedtomakethesedreamscometrue.
Shimano,andCostahavejoinedthe“SpanishFlyLegacy”partnership,andRaymarineasa“SpanishFlyVisionary”partner.Welook
forwardtomanymore.
Josewasvitaltothepromo9onofsaltwaterfishing.Hisimpactonthefishingindustrywouldhavenotbeenpossibleifitwasnotforthe
supportfromthefishingindustry,andfansacrosstheworld.TobeapartoftheFounda9onwillshowyoursupportinhonoringhislegacy,
andcon9nuinghischaritableefforts.YourpartnershipcanhelptheFounda9onengageandassistinourmission,andbuildthe
Founda9ontoitsfullpoten9al.
Throughlump-sumdona9ons,bothone9meandongoing,corpora9onsareabletodefinetheirlevelofinvolvementandpartnership
benefitsbyachievingthevariouspartnershiplevels.Dona9onsincludefundingofprojects,andGiZinKind.JWFisa501c3NonProfit
Organiza9on.Alldona9onsaretaxdeduc9bletothecorpora9on.
EIN/TaxID#45-5189807
CorporatepartnershipLevels
SpanishFlyLegacy25k+
• 
UseofJWFnameandlikenessforpartneredevents,andpromo9onalproducts
• 
ProvideandsharecontentforJWFandpartneruse
• 
HighlightedpartneronJWFcrea9ve
• 
FriendsofJWFonJWFwebsite(includeslevel,linkwebsite,andcontactinfo)
• 
Logosta9conhomepageofJWFandSpanishFlywebsite
• 
OnlineprofilehistorywithJWF,andJoseonFounda9onwebsite
• 
Recogni9ononFounda9oncrea9ve
• 
partner’slogoonselectFounda9onapparel
• 
Recogni9ononAnnualReport
• 
JWFspokespersonatcompanyevents(availableonrequest)
• 
AppointedHonoraryBoardMemberofJWF
• 
Distribu9onoffreesamplesofapartner’sproductsatJWFevents
• 
JWForiginalmetalsculpturebyFishbonedesigns
• 
UseofSpanishFlySeaVeeschedulepermitng
• 
UseofoldSpanishFlyfootageavailableuponrequest
SpanishFlyVisionary15K+
• 
UseofJWFnameandlikenessforpartneredevents,andpromo9onalproducts
• 
SharecontentforJWFandpartneruse
• 
FriendsofJWFonFounda9onwebsite(includeslevel,linkwebsite,onlineprofile
history,andcontactinfo)
• 
LogoscrollonhomepageoftheFounda9on’sandSpanishFlywebsite
• 
OnlineprofilehistorywithJoseandFounda9ononFounda9onwebsite
• 
Recogni9ononFounda9oncrea9ve
• 
Recogni9ononAnnualReport
• 
Founda9onspokespersonatcompanyevents(availableonrequest)
• 
Distribu9onoffreesamplesofapartner’sproductsatJWFevents
• 
JWForiginalmetalsculpturebyFishbonedesigns
• 
UseofSpanishFlySeaVeeschedulepermitng
• 
UseofoldSpanishFlyfootageavailableuponrequest
SpanishFlyExplorer10K+
• 
FriendsofJWFonwebsite(includeslevel,linkwebsite,andcontactinfo)
• 
LogoscrollonFounda9onhomepage
• 
Founda9onwebsite,socialmedia,andE-Newslekerrecogni9on
• 
Founda9onspokespersonatcompanyevents(availableonrequest)
• 
JWForiginalmetalsculpturebyFishbonedesigns
SpanishFlyCaptain5K+
• 
FriendsofJWFonwebsite(includeslevel,linkwebsite,andcontactinfo)
• 
Founda9onwebsite,andsocialmediarecogni9on
• 
JWFcer9ficate
Costs
Averagecostof$7000foreachfishingdreamtocometrue
Distribu9onofFunds
75%ofrevenuetoprogramservices
15%Fundraising
10%Administra9on
How we’ve worked together…
Whereopportuni9esarise,weliketogiveourpartnersloveon…
1.  Newslekers
2.  Facebook
3.  Twiker
4.  Instagram
5.  Website/Blog
Throughouttheyears,we’vesharedolderfootagewithpartners.
ThishasallowedthepartnersandFounda9ontotellthestoryof
theirgrowthintheindustrythroughouttheyears.
1. 
• 
• 
• 
How we can work together in
future…
JointContent
Founda9ongathersvideoandpicturesthattheFounda9onusesfortheirownchannelstotagpartners,but...
Wesendpartnerstheirownpicturesandvideosthathighlighttheuseoftheirproductsthattheycanuseontheirownchannels.
partnertagsFounda9onwhentheyusethepics.
Partnerscanjointripsandusepicsorvideofromtripfortheirowncontent.
2.Jointnewslekerprograms.
• 
Wewriteastoryabouttherela9onshipwiththepartner.(theirhistorywithJoseortheeffortstheyputintotakingcareof
Veteransandthoseinneed)
• 
Theyalsousethisstoryintheirownnewslekerormarke9ngefforts.
3.TwikerTakeover
• 
InvitearepfromeachpartnertojoinaFounda9ontrip.Theycandocumentthewholetriponthecompany'sTwikeraccount
using#fishforjoseandlinkstodonatetotheFounda9on.
• 
GreatexposureforFounda9onandquality,genuinecontentforthepartner'sTwikerfeed.
• 
Pre-promotethistokeymediacontacts
4.ClassicJoseContent
• 
SponsorshaveaccesstooldfootageofJoseandtheSpanishFly
• 
18yearsoffootage
• 
Abilitytoshowtherela9onshipwithJoseovertheyears
• 
TellthestoryofJoseandwhathestoodfor
• 
Pitchstorytofishingbloggers
5.Createaspecialevent/fundraiser/promo9oncenteringaroundtheFounda9onandthemissiontopassonthegiZoffishing.
#FishForJose
Story …
Celebrate the birth of fishing legend, Jose Wejebe, and his mission to share the gift of fishing with
future generations.
Goal …
When the fishing industry sees #fishforjose on an Instagram feed, Facebook post, tweet, blog post,
etc., they know you …
Ø  skipped work and went out on the water.
Ø 
Ø 
Ø 
Ø 
• 
introduced someone to the sport of fishing.
attempted to fish for a new species.
are promoting ethical fishing.
keeping only what you eat and letting go to let ‘em grow.
2014
– 
• 
2015
– 
– 
– 
1.3MILImpressions
2.2MILImpressions
PartyFundraiseratKeyWestHarborYachtClub
Raised$8,500
Digital Facts
Spanishflytv.com(MergedwithFounda9on)
574K:MonthlyPageViews
Founda9onFacebook
98,179K:TotalLikes
170K:MonthlyReach
287K:MonthlyImpressions
Founda9onTwiker
1.6K:Followers
2.8K:MonthlyImpressions
Founda9onInstagram
2.5K:Followers
SpanishFlyandFounda9onYouTube
1.8M:Life9meVideoViews
13.2K:MonthlyVideoViews
Newsleker
4.7K:Subscribers
“Itsnotalwaysaboutthefishing”-Jose
Wejebe
Josesaidit9meand9meagain.Thereissomethingabouttheoceanthatbrings
peopletogether.Somethingthatcalmsthesoul,andallowsyoutoliveinthe
moment.WhateverthatsomethingisJosewasabletotouchthelivesofthousands,
andthroughtheFounda9onhecon9nuestodoso.
Fromtwoboysfromdifferenttripssuppor9ngeachotherwhiletheyfightfortheir
lives,tobuyingaboatandmovingoutofthecity.Beingapartofone’s
transforma9onfromposttrauma9cstress,toposttrauma9cgrowth.Visitsbackto
theKeys,volunteersandambassadors,friendsthatarenowfamily.Fishingmaynot
changethewholeworld,butitcouldchangetheworldforoneperson.
-KrissyWejebe
Thankyoufortakingthe9metoconsiderworkingwiththeJoseWejebeSpanish
FlyMemorialFounda9on..
CONTACT:
KrissyWejebe
(561)350-8558
[email protected]
www.josewejebefounda9on.org